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Mark Schubin, HPA Technology Retreat, 2008 February 20Mark Schubin, HPA Technology Retreat, 2008 February 20 11
Welcome to the 14Welcome to the 14thth TechnoTreatTechnoTreat
Thanks to all sponsors, speakers, & Thanks to all sponsors, speakers, & especiallyespeciallyEileen KramerEileen Kramer – without whom I shudder to think– without whom I shudder to think
John LuffJohn Luff – Dictator of Demos – Dictator of Demos
HPA Board, TR Committee, StaffHPA Board, TR Committee, Staff Team 3-D: Wendy Aylsworth, Loren Team 3-D: Wendy Aylsworth, Loren
Nielsen, Jerry PierceNielsen, Jerry Pierce Moderators: Matthew Goldman, Moderators: Matthew Goldman,
Peter Fannon, Phil SquyresPeter Fannon, Phil Squyres
Mark Schubin, HPA Technology Retreat, 2008 February 20Mark Schubin, HPA Technology Retreat, 2008 February 20 22
1515th-th-Annual HPA Technology RetreatAnnual HPA Technology Retreat Wednesday, February 18 through Wednesday, February 18 through
Friday, February 20, 2009Friday, February 20, 2009 ATSC & Poynton Seminars on February ATSC & Poynton Seminars on February
17?17? Westin Mission Hills Resort & SpaWestin Mission Hills Resort & Spa
Where last year’s Technotreat wasWhere last year’s Technotreat was Submit proposals as soon as you’d like:Submit proposals as soon as you’d like:
[email protected]@earthlink.net
Mark Your Mark Your Calendars!Calendars!
Mark Schubin, HPA Technology Retreat, 2008 February 20Mark Schubin, HPA Technology Retreat, 2008 February 20 33
The BasicsThe Basics The schedule The schedule rulesrules – Verizon Wireless time – Verizon Wireless time Power in front & rear rows; Wi-Fi “RLP-Meeting”Power in front & rear rows; Wi-Fi “RLP-Meeting”
Username: HPAUsername: HPA Password: HPA1Password: HPA1 Two non-concurrent demo sessionsTwo non-concurrent demo sessions
Salons 1-4, C, and Desert Suite 2)Salons 1-4, C, and Desert Suite 2) tonight (with drinks) and Friday PM, other times by tonight (with drinks) and Friday PM, other times by
appointmentappointment Sign-up for tomorrow’s game at Big League Sign-up for tomorrow’s game at Big League
DreamsDreams players, bus riders players, bus riders sign upsign up Teams: Cinema, Television, MobileTeams: Cinema, Television, Mobile
Dinner & breakfasts in Salons 5-8,Dinner & breakfasts in Salons 5-8,roundtable lists will be postedroundtable lists will be posted
Lunches will (weather-permitting) be at the Lunches will (weather-permitting) be at the Starlight Terrace upstairsStarlight Terrace upstairs
Mark Schubin, HPA Technology Retreat, 2008 February 20Mark Schubin, HPA Technology Retreat, 2008 February 20 44
The Basics – Part IIThe Basics – Part II Quizzes:Quizzes:
all are eligibleall are eligible place entries in bowl by session endplace entries in bowl by session end(quiz #5 by the last refreshment break)(quiz #5 by the last refreshment break) have name and quiz # on entryhave name and quiz # on entry no penalty for wrong answersno penalty for wrong answers currently open:currently open:
Quiz 0: When did Quiz 0: When did Business WeekBusiness Week run the run the headline “3-D Invades TV”?headline “3-D Invades TV”?
Quiz 1: When did the FCC issue its current Quiz 1: When did the FCC issue its current rules on broadcast HDTV?rules on broadcast HDTV?
Quiz 5: What was the first opera Quiz 5: What was the first opera commissioned specifically for television?commissioned specifically for television?
Hint A: It’s not Hint A: It’s not Amahl and the Night VisitorsAmahl and the Night Visitors
Quiz 5 prize:Quiz 5 prize:PanasonicPanasonicAG-HSC1AG-HSC1
11stst Pro AVCHD Pro AVCHDcamcordercamcorder
Mark Schubin, HPA Technology Retreat, 2008 February 20Mark Schubin, HPA Technology Retreat, 2008 February 20 55
The Basics – Part IIIThe Basics – Part III Speakers: Send presentations to Eileen or Speakers: Send presentations to Eileen or
Max for posting (Max is at the computer)Max for posting (Max is at the computer) No recording pleaseNo recording please Door prizes Friday afternoon – be there!Door prizes Friday afternoon – be there!
Quiz 5 prize becomes a door prize if not wonQuiz 5 prize becomes a door prize if not won Pioneer DVR-57H DVD player w/TiVoPioneer DVR-57H DVD player w/TiVo Samsung DTB-H260F 5Samsung DTB-H260F 5thth-gen ATSC/QAM STB -gen ATSC/QAM STB
(2)(2) Pinnacle PCTV HD PRO Stick ATSC receiverPinnacle PCTV HD PRO Stick ATSC receiver Extreme HD 4x1 HDMI switchExtreme HD 4x1 HDMI switch(above prizes gathered by Peter Putman) (above prizes gathered by Peter Putman) Sony BPDS300 Blu-ray HD disc playerSony BPDS300 Blu-ray HD disc player
Mark Schubin, HPA Technology Retreat, 2008 February 20Mark Schubin, HPA Technology Retreat, 2008 February 20 66
The Basics – Part IVThe Basics – Part IV Be nice!Be nice!
Mobile communications devices on vibrateMobile communications devices on vibrate Take all calls and conversations outside the Take all calls and conversations outside the
roomroom Please fill out evaluations; survey link Please fill out evaluations; survey link
laterlater Presentations link: Presentations link:
http://www.hpaonline.com/mc/page.do?http://www.hpaonline.com/mc/page.do?sitePageId=62935&orgId=hopa sitePageId=62935&orgId=hopa Helpful Hint: Go to the HPA website, click on a Helpful Hint: Go to the HPA website, click on a
page, and replace the number with 62935page, and replace the number with 62935
Mark Schubin, HPA Technology Retreat, 2008 February 20Mark Schubin, HPA Technology Retreat, 2008 February 20 77
HD Technology Year in HD Technology Year in ReviewReview
22nd annual “This Is the Year of HDTV”22nd annual “This Is the Year of HDTV” more HDTV displays sold than ever beforemore HDTV displays sold than ever before more HDTV programming than ever beforemore HDTV programming than ever before
Then again, in the U.S.:Then again, in the U.S.: last year “>10:1 non-HD vs. HD home last year “>10:1 non-HD vs. HD home
screens;” this year “majority of Super Bowl screens;” this year “majority of Super Bowl viewers watched HD”viewers watched HD”
press bridges (pool feeds):press bridges (pool feeds): analog NTSC (digital component introduced in 1981)analog NTSC (digital component introduced in 1981) mono (stereo TV sound introduced in 1984)mono (stereo TV sound introduced in 1984) 4:3 (16:9 introduced in 1985)4:3 (16:9 introduced in 1985)
Things take timeThings take time
Mark Schubin, HPA Technology Retreat, 2008 February 20Mark Schubin, HPA Technology Retreat, 2008 February 20 88
Maybe this Maybe this waswas the year of the year of 3-D3-D
DolbyDolby3D3D
MahmoudMahmoudAhmadinejadAhmadinejadlast weeklast week
DefiniteDefinitebox-officebox-office
improvementimprovement
Mark Schubin, HPA Technology Retreat, 2008 February 20Mark Schubin, HPA Technology Retreat, 2008 February 20 99
Acquisition: Europe Is Acquisition: Europe Is BiggerBigger
Mark Schubin, HPA Technology Retreat, 2008 February 20Mark Schubin, HPA Technology Retreat, 2008 February 20 1010
CamerasCameras SmallerSmaller Canon PowerShot TX1Canon PowerShot TX1 Aiptek A-HD Aiptek A-HD Silicon Imaging SI-2K MiniSilicon Imaging SI-2K Mini
Wrong formatWrong format SI-2K, SI-2K Mini, Modula, i-MovixSI-2K, SI-2K Mini, Modula, i-Movix
Super 35 – 31.1 mm Super 35 – 31.1 mm ØØ2/3-inch video – 11 mm 2/3-inch video – 11 mm ØØ APX – 24.6 mm APX – 24.6 mm ØØ
16:9 – 20 mm 16:9 – 20 mm ØØ
HD camcorderHD camcorder$499 list price$499 list price
$169$169listlist
Mark Schubin, HPA Technology Retreat, 2008 February 20Mark Schubin, HPA Technology Retreat, 2008 February 20 1111
Chromatic Aberration Chromatic Aberration CorrectionCorrection
Panasonic using LUTs with lens dataPanasonic using LUTs with lens data
Mark Schubin, HPA Technology Retreat, 2008 February 20Mark Schubin, HPA Technology Retreat, 2008 February 20 1212
Audio AcquisitionAudio Acquisition
Is 5.1-channelIs 5.1-channelcamcordercamcorderpickup apickup agood idea?good idea?
AudioscopeAudioscope
Mark Schubin, HPA Technology Retreat, 2008 February 20Mark Schubin, HPA Technology Retreat, 2008 February 20 1313
StorageStorage FlashFlash
Sony-SanDisk SxS ExpressCardSony-SanDisk SxS ExpressCard Ikegami-Toshiba GFCamIkegami-Toshiba GFCam
Maxell SVODMaxell SVOD optical minus protective layersoptical minus protective layers
Mark Schubin, HPA Technology Retreat, 2008 February 20Mark Schubin, HPA Technology Retreat, 2008 February 20 1414
ProcessingProcessing Compression:Compression: Apple ProRes 422, AVC Intra, Dirac, Kulabyte/VP6Apple ProRes 422, AVC Intra, Dirac, Kulabyte/VP6
Final Cut Studio 2:Final Cut Studio 2: Color, Soundtrack 2, Motion 3, SmoothCam, FCP 6, Color, Soundtrack 2, Motion 3, SmoothCam, FCP 6,
etc.etc. All-in-One: GV Indigo, Broadcastpix SlateAll-in-One: GV Indigo, Broadcastpix Slate Multiviewers: router, graphicsMultiviewers: router, graphics Image Stabilizers: Apple, For-AImage Stabilizers: Apple, For-A Upconverters: Syntax, QuasarUpconverters: Syntax, Quasar File-based: DP600, Alchemist, QuiCFile-based: DP600, Alchemist, QuiC HD frame-rate conversion:HD frame-rate conversion:
VC39, FRC-7000, Alchemist, Cifer, LB-201VC39, FRC-7000, Alchemist, Cifer, LB-201 ScriptSync, Junger Level Magic, Sony Cell, Tiffen ScriptSync, Junger Level Magic, Sony Cell, Tiffen
DfxDfx
Mark Schubin, HPA Technology Retreat, 2008 February 20Mark Schubin, HPA Technology Retreat, 2008 February 20 1515
DistributionDistribution Cellular camerasCellular cameras Mobile:Mobile:
A-VSB, MPH, FLO, DVB-H, etc.A-VSB, MPH, FLO, DVB-H, etc. Cinema live:Cinema live:
not a new idea, but 11not a new idea, but 11thth highest wknd highest wknd grossgross
Harris OFI-20BHarris OFI-20B
Mark Schubin, HPA Technology Retreat, 2008 February 20Mark Schubin, HPA Technology Retreat, 2008 February 20 1616
PresentationPresentation
OLED productOLED product Humongous plasmaHumongous plasma Non-headphoneNon-headphone
headphonesheadphones
150-inch 4096x2160150-inch 4096x2160
Mark Schubin, HPA Technology Retreat, 2008 February 20Mark Schubin, HPA Technology Retreat, 2008 February 20 1717
We’ve come a long wayWe’ve come a long wayin 120 yearsin 120 years
Questions?Questions?