Market Committees

Challenges

• Committee(s) utilized as a networking opportunity

• Limited participation in some areas

• Limited understanding of issues or lack of understanding that customers face

• Not synergizing with other committees

• No common statewide goal established

Steps to address the Challenges

Step 1 – Create a statewide mission statement

Step 2 – Identify each region and its needs, internally (industry) and externally (customers)

Step 3 - Begin utilizing the strengths within the existing participants, create a synergy with other committees, and extend outwards

Statewide Mission Statement

The statewide CRMCA mission for marketing is to expand awareness and educate specifiers, contractors, decision makers, and members regarding the full capabilities, benefits, and innovations of concrete which will stimulate and

build increasing momentum for the usage and expansion of the concrete scope of construction.

This would be accomplished, with a unified approach, primarily through localized Market Committees involved in educational seminars and training sessions promoting new or proven technology and methods regarding the

benefits of constructing with concrete.

3 RegionsSouthern Market Committee

(Colorado Springs to NM border)

Western Slope Committee(Rocky Mountain Region)

Central Market Committee (Castle Rock to Wyoming Border)

Unifying and come together as an industry!

• Finding common goals and executing as an industry

• 27 Participating member companies in Committee Meetings, 19 Sponsoring companies

• 53 member and non-members participating and supporting in regional specific events

• Build strong alliances with other associations

• Utilizing the strengths within the membership

• Synergizing with Technical Committee and other committees

• Working together and using existing resources and expertise within the membership

Listen and Respond

• Gather data and issues within the industry

• Collect data from the customers who are using our product

• Demonstrate an innovative use of our product (Fast Track)

• Developed 6 Main Educational topics and performed one live demonstration

Results of making the changes!

360 Participants in Educational Seminars (does not include committee members)

27 Municipalities

25 Companies outside of membership and participating committee members

People are now looking at the Association and its members to help educate and provide solutions to problems

Southern Market Committee

(Colorado Springs to NM border)

Southern Market Committee - 2014Chair – Joe Griego, Pete Lien & Sons dba Trans-Colorado Concrete

• Advanced Principles of Summer Concrete

• Cold Weather Concreting in Colorado

• Assisted in Technical Committee’s Education and Research Subcommittee in getting 17 participants in the Test Fest in Colorado Springs

• Jay Martin Memorial Golf Tournament

• Lunch & Learns – TC-01 Pre-Construction Checklist (still in progress)

Advancing Principles in Summer Concreting Presenter –Tom Pelo, BASF

March 2014

• 38 Participants

• Municipalities

• Contractors

• Producers

• Testing Labs

• Sponsors

• Boral Material Technologies

• CEMEX

• Holcim

• Pete Lien & Sons, Inc dba Trans-Colorado

Concrete

• Transit Mix Concrete

Jay Martin Memorial Golf TournamentUSAFA - Eisenhower Golf Course

September 201435 Participants

Cold Weather Concreting in ColoradoPresenter –Tom Pelo, BASF

October 2014

27 Participants• Municipalities (including Denver & Douglas

County)• Contractors• Testing Labs• Engineering Companies

Sponsors• Boral Material Technologies• CEMEX• Holcim• Pete Lien & Sons, Inc dba Trans-Colorado

Concrete• Salt River Materials• Transit Mix Concrete

Southern Market Committee - 2015Chair – Joe Griego, Pete Lien & Sons dba Trans-Colorado Concrete

Co-Chair – Ken Bontrager, Cemex

• Begin educating individuals on Test Fest and the importance by holding a seminar and assist in a Cold Weather Test Fest in the Colorado Springs area –January 2015

• Develop 2 main seminars in the Colorado Springs area on topic suggestions collected at past seminars

• Hold 2 ACI certifications – Field and Strength

• Jay Martin Golf Tournament at Eisenhower Golf Course at the Air Force Academy in September.

• Lunch & Learns to contractors and owners for the Pre-Construction Checklist

Western Slope Committee

(Rocky Mountain Region)

Western Market Committee - 2014Chair – Robbie Lewis, Grand Junction Ready Mix

• Received 2013 Market Committee of the Year plaque

• Successfully led the first cold-weather Test Fest in Colorado with 20 participants, which led to the Education and Research committee adding it to their goals and others Test Fests around the state

• ACI Certification Sessions including in Durango, Grand Junction, and Silverthorne. A total of 48 testers were administered exams

• American Public Works Association Annual Convention

• Concrete 201 – ACI 301 Review, “Test Fest” Review and Cold Weather Concrete Practices

• Networking Event – Grand Junction Rockies Event

• Lunch and Learns for the TC-01 Preconstruction Checklist (still in progress)

Concrete 201Presenter – Kevin Kane, Holcim (US), Inc

February 2014Overview of requirements for concrete according to ACI 318, ACI 301, and ASTM C94, including:

• Durability requirements for concrete

• Concrete mixture submittals

• Testing responsibilities of the ready mix concrete supplier, testing agency, and the contractor

• Acceptance of concrete

• Review of Test Fest results

22 Participants• Municipalities• Engineering• Contractors

American Public Works Association – Spring FestFast Track Demonstration and Presentation

April 201455 Participants

Contributors

Adcock Construction

BASF

Grand Junction Ready Mix

Holcim (US), Inc.

Summit Materials

Whitewater Building Materials

Grand Junction Rockies EventJuly 2014

18 Participants

SponsorsGrand Junction Ready

MixHolcim (US), Inc.

Whitewater Building Materials

Western Slope Market Committee – 2015Chair – Nate Thomas, Everist Materials

Co-Chair – Dana Jenick, Holcim (US), Inc.

• Take lead role to assist in increasing Social Media Presence and activity through discussions

• Assist with 3 ACI Certifications on Western Slope - Durango, Grand Junction, Silverthorne

• Participate in APWA Conference

• Hold 3 education seminars including

• Day at the Concrete Job Site

• Pre-Construction Checklist, Test Fest and Strength.

• Fast Track Follow up – Overview and tests 1 year after

Central Market Committee

(Castle Rock to Wyoming Border)

Central Market Committee – 2014Chair* - Dana Rotkovich, Bestway Concrete

• Round Table with municipalities

• Day at the Concrete Jobsite Seminar

• Mixology: Creating Building Blocks and Understanding Mix Materials and Proportioning Seminar

• Lunch & Learn Presented by Tom Cummings, Grace Construction and Dave Cantrell, Concrete Resources - Opus Group

**Municipalities have asked the Association on how we can help them to create more standardized and workable mix specifications**

*Mike Yale was Chair for January – June 2014

26 Municipalities participated in Denver Seminars!

• Adams County

Transportation

• Arapahoe County Road

and Bridge

• CDOT

• City and County of

Broomfield

• City and County of

Denver

• City of Aurora

• City of Boulder

• City of Colorado Springs

• City of Commerce City

• City of Federal Heights

• City of Greenwood

Village

• City of Lakewood

• City of Littleton

• City of Longmont

• City of Loveland

• City of Rifle

• City of Thornton

• City of Westminster

• Denver International

Airport

• Douglas County

• El Paso County

• Jefferson County Road

and Bridge

• RTD FasTracks

• Town of Parker

• Town of Superior

• Weld County

Municipality RoundtableMarch 2014

33 Participants• Municipalities • Producers

Sponsors• Bestway Concrete• CEMEX• Euclid Chemical• Grace Construction Products• Holcim (US), Inc.• Martin Marietta Materials• Mountain Cement• Ready Mixed Concrete Company

Day at the Concrete JobsiteMay 2014

Presenters

Bud Werner, CTL Thompson

Jeremy Stevens, Metro Mix

Ed Nagel, Euclid Chemical

112 Participants

• Municipalities

• Producers

• Contractors

• Engineering

Companies

Sponsors

• Bestway Concrete

• CEMEX

• Euclid Chemical

• Grace Construction

Products

• Holcim (US), Inc.

• Martin Marietta

Materials

• Mountain Cement

• Ready Mixed

Concrete Company

Mixology: Creating Building Blocks and Understanding Mix Materials and Proportioning

October 2014

Presenters

Bud Werner, CTL Thompson

Jeremy Stevens, Metro Mix

Ed Nagel, Euclid Chemical

88 Participants

• Municipalities

• Engineering

Companies

• Testing Agencies

Sponsors

• Bestway Concrete

• Euclid Chemical

• Grace Construction

Products

• Holcim (US), Inc.

• Martin Marietta

Materials

• Mountain Cement

• Ready Mixed

Concrete Company

Central Market Committee 2015Chair – Dana Rotkovich, Bestway Concrete

Co-Chair – Kirk Johnson, Mountain Cement Co

• Focus on 2 main topics for Municipalities based on feedback received from 2014 seminars.

• Inspections and Best Practices

• Curing & Sealing

• One seminar for Homebuilders – TBD

• Lunch & Learns to contractors and owners for the Pre-Construction Checklist

Market Committee Q & A