Market Research Report : 3G Market in India 2011

3G Market in India

September 2011

23G MARKET IN INDIA - 2011.PPT

Executive Summary

Drivers:

Market

Drivers &

Challenges

Trends

Competition

� 3G market size in India is expected to grow at a CAGR of x1% to x2 mn by 20-- in terms of criteria1� Revenue from 3G services is expected to reach around INR x3 bn by 20--

� The Indian cellular subscriber base is dominated by aspect1 with x4:x5 ratio against aspect2

� Sale of service1 alone is expected to yield INR x6 bn in 20-- from the current INR x7 bn

� Trend1 will allow telecom service providers with criteria2 to provide service2 to consumer1 in

area1

�Player1 unveiled 3G plans for operation1 & operation2 usages while player2 has introduced 3G

pack meant for sector1

Challenges:

3G Players in India

•Player11

•Player12

•Player22

•Player23

� Affordability

� Inferior or Inconsistent Services

�Colossal Wireless Subscriber Base

�Availability of 3G Enabled Devices

�Growing Demand for Content Rich

Applications & Services

�Enterprise Mobility

�Rise in Disposable Income


•Introduction

•Market Overview

�3G Spectrum Auction

•Scope of 3G in India

�3G Hardware Products

�3G Compatible Devices

•Drivers and Challenges

•3G Telecom Players

•Key Trends

•Strategic Recommendation

•Appendix: Players & Licensed Circles


Basic 3G Infrastructure

Source:

RNC 1

RNC 2

VLR 3G MSC Server

SGSN

Server

GGSN

Circuit Switched Network

3G GPRS Support Node

CGF

Radio

Network

Controller

SignalTower 1

SignalTower 2

Signal

Tower 3

Cellular Phone 1

Cellular

Phone 2

PC/Laptop

Tablet PC

5

• Tech23 is the upgradation of 3G technology23 towards 4G

� Standardization of the tecg23 was done by organization23 with some of the tech27

features

• Due to aspect23 & aspect24, tech23 has gained widespread popularity amongst service

providers

• Service23 is being offered in India by player1, player2, player3 & some other private

speciazled23 companies

• Tech22 was created to evolve wireless technology alongside tech24

� While tech24 is specialzed24 technology, tech22 operates on criteria25

• Tech22 is aimed at device22 such as x1, x2 etc

• Popular usage of tech22 other than usage22 has been for usage24 & usage25


3.5G technology is a step forward towards 4G network from

3G technology with feature1 & feature2

• Tech21 is a wireless technology standard by organizarion21

• This project was initiated in 20-- with the aim to evolve beyond 3G & provide feature21 for

mobile devices

� It promises feature22 of more than x21 unit

• Although It is based on technology22, it is not compatible with technology23 & needs to

operate on criteria23

Tech21

Tech22

Tech23

Source:

3.5G - Mobile Broadband Technology


3G will see significant adoption in both urban & rural India

by 20--

Market Growth – Subscribers of 3G ServicesMarket Overview – 3G in India

• 3G market size in India is expected to grow at a CAGR

of x1% to x2 mn by 20-- in terms of criteria1

� Present market size of 3G mobile services is less than x3 mn

in terms of no. of subscribers

� Revenue from 3G services is expected to reach around INR

x4 bn by 20--

• The Indian cellular subscriber base is dominated by

aspect1 with x5:x6 ratio against aspect2

• Market size of overall mobile subscribers

accounting for both product1 & product2 are

expected to cross x7 bn by 20-- in terms of criteria7,

at a CAGR of x8% from 20--

• Although 3G services will witness higher adoption

amongst the consumer51, the consumer52

adoption pace will not be far behind either

� Consumer53 wireless-subscribers in India as of 20--- - - is

approximately x53 mn whereas no. of consumer54 is little

over x54 mn

• Currently, 3G subscription by usage51 is higher in

comparison to usage52 but this scenario is

expected to reverse by the end of 20--

0

50

100

150

z3

Y1%

20--

z2

20--

z1

20--20--

z4

0

20

40

60

80

100

2015E 20--

z12

z11

20--

z10

z9

20--

z8

z7

20--

z6z5

aspect51

aspect52

Source:


3G market will be driven by youth with usage61, usage62 &

usage63 as major usage areas

Usage Forecast – Mobile Broadband Usage (20--)

• 3G services are expected to be more popular amongst user61

� It is expected that by the next few years nearly x61% 3G subscribers will be of age x62 years or below & another x63% will be under

the age group of x64-x65 years

• Sale of service1 alone is expected to yield INR x6 bn in 20-- from the current INR x7 bn

� A subscriber is likely to spend INR x66 per service and opt for x67 services on an average, per month

• 3G will be largely used for feature64, feature65 and various usage64 & application64 which require internet access

� Other usage of 3G such as usage65, usage66, usage67, usage68, usage69, usage70 etc will also have small but significant chunks

in the usage pattern

Scope of 3G in India (1/2)

y6

y1

y5

y4

y3

y2

z6

z5

z4

z3

z2

z1

Source:


Drivers & Challenges

Drivers

Colossal Wireless Subscriber Base

Availability of 3G Enabled Devices

Growing Demand for Content Rich

Applications & Services

Enterprise Mobility

Rise in Disposable Income

Challenges

Affordability

Inferior or Inconsistent Services


3G Telecom Players (1/9)

Company Snapshot: Player1

Corporate Information & 3G Spectrum Overview Subscriber Base - Segmentation

Note: The list is not exhaustive

Business Highlights – 3G Products

• player1 has 3G spectrum license for y86 circles

• It offers x87 3G packages across the country under the

product names product1, product2…

• It also offers producttype1 for area1 & area2 in x88

variants with common data plan

� yyyyyy

Headquarter y81, y82

Revenue INR y83 mn

Subscriber

Basey84 mn

Licensed 3G

Service AreasCircle 1, circle 2 …

3G Licensing

CostINR y85 bn

Mobile 3G

Tariff

Price (INR) Data (MB) Validity (Days)

z1 z2 z3

z4 z5 z6

z7 z8 z9

z1

z2

Rural

Urban

Source:


Key trends & developments

Key Trends (1/2)

Developments Description

Trend1• aaaaaaaa

• bbbbbbbb

Trend2

• ccccccccc

• dddddddd

• eeeeeeee

Trend3• ffffffffffff

• gggggggg

Trend4 • hhhhhhhh

Source:


Strategic Recommendations (2/2)

• aaaaaa

• bbbbbb

Recommendation

c1

• xxxxxxxxxx

• yyyyyyyyyy

• zzzzzzzzzz

Source: Netscribes Analysis


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