Market SegmentationPeople in the medical fieldYoung adults 14-20

Market ResearchQuestions for Clients Questions for non-

ClientsWhat is your favorite

service that H3O offers?Why do you attend H3O?What attracts you to H3O

Aquatics?Have you had an overall

positive experience at H3O?

Would you recommend H3O to anyone else?

Are you aware of what services H3O Aquatics offers?

Do you know where H3O is located?

Have you heard of H3O Aquatics?

Does the business’ association with veterans make you more inclined to go there?

Are H3O Aquatics events something that interests you?

ProductAquatic Physical TherapyWarm Water VolleyballYoga, Tai Chi, Pilates, ZumbaHydroMassage BedsPersonal Health TrainingUSP: The atmosphere

PricePrices vary depending on the servicePricing Strategy: Penentration$100 an hour for Physical Therapy$.50 a minute for the underwater treadmillTherapy pool without therapist or trainer,

$30 for 30 minutes15 minutes for $15 HydroMassage bed

PlaceOne location on 236 Robert Rose DrLocated behind Home DepotClarksville location coming soonManufacturer to Consumer

PromotionAbove the Line Below the LineNewspapersNot much above the line

promotion

Social MediaFlyersSales promotions

Promotion ActivitiesAdvertising: Social Media, Flyers, etc.Sales Promotions: $100 per hour for a limited

time onlySponsorship: VA, veteransAIDA

A- raising awareness(social media, going to schools)I- exciting interest(free warm water volleyball

parties)D- creating desire(services that appeal to everyone)A- encouraging purchase($100 per hour for a

limited time, no membership fees)