Market the Right Waywith

Facebook and TwitterWade Kwon

News Pirate

Social media = fun• You don't log on saying, "Gee, I wonder what someone can sell me today ...”

• I log on to find out:– What's going on with my friends– Funny pictures they've uploaded– What's going on in the "world" = Birmingham, pop culture, politics, friends' workday

Do you even needsocial media?

Important questions• What is our marketing goal?• What is our motive?

– To join the conversation, or to control it?

• Do we have resources to use social media?– low cost– but time investment– no one tells you about the "puppy investment”

Important questions• How will we test our message?

– Experiment?– Are we willing to fail publicly?

• How will we measure results?

Facebook

What is it?

Let’s take a quick tour.

Pros• The game in town.

– 200 million users.• Can instantly build audience among friends.

• Flexible: can engage in several ways.– Pages. Groups. Apps. Targeted ads.

Cons• You're still playing by Facebook's rules.– Re-designs. Pages.

• New design = lost in the shuffle?• Time intensive.• Has any business turned it into clear engagement and success?– Even Facebook still figuring it all out.

First steps• Ask your customers.

– Are they on Facebook?– How do they use it?– What do they like to see? Dislike?

• Adopt a Cause.• Think like Facebook.

Twitter

What is it?

A demonstration.

Let’s take a quick tour.

Pros• Buzz tool of the moment.• Easy to start using, integrate with Web site, computers, phones.

• Very personal one-to-one andone-to-many conversations.

Cons• Few users.• "I don't get it" factor.• Backlash / negative buzz.

First steps• Tim's rule: Try it on your own.

• Follow, reTweet, chat, reveal.• Be bold.

– Stand out if you want to make a splash.It's still the Wild West.

Before we wrap up …

Learn more from me• May 16 - Beginning Blogging• May 26 - Writing Killer Blog Posts

• May 27 - Twitter: Instant MarketResearch

• Birminghamblogging.com

In conclusion• Do you need social media for marketing?

• What is your goal?• Which tools are best for you and your customers?

Today’s slides

http://snurl.com/bba-barcamp

Thank you!