domain.com.au
Target more qualified buyers using Domain’s comprehensive multi-platform marketing solution in conjunction with your Platinum listing.
Drive more enquiries and achieve the best result for your property by combining magazine, digital and social advertising; allowing you to reach active and passive buyers living locally and abroad.
YOUR COMPLETE PROPERT Y MARKETING SOLUTION
STONNINGTON & BOROONDARA
MARKETING PACKAGE
MARKETING PACKAGE
MULTI-CHANNEL BUYER JOURNEY
Source: 1. emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending Oct 2017, people 14+ only. Nielsen Digital Ratings (Monthly) Oct 2017, people 14+ only. 2. GfK Home Buyer and Vendor Insights, Jun 2017. 3. Domain Review Circulation Figures, Jul 2018.
Connect with buyers at all stages of their property search
Search on the Domain app
MONDAY
of home buyers use print in their property seach2
intend to buy a property in the next 12 months1700k
SERIOUS BUYERS
78%MAGAZINE WORKS
5,300,000Includes Domain digital, theage.com.au,
Domain in Saturday’s The Age plus Friday’s The AFR and Domain Review1
COMBINED MONTHLY REACH
Read Domain Review
WEDNESDAY
Browse the Domain Magazine
FRIDAY/SATURDAY
View Dream Homes listings on theage.com.au
THURSDAY
View Social Boost listings on Facebook
SUNDAY
D OMAIN REVIEWCaptivate a targeted local audience
Highlight your property among the best in Melbourne living with Domain Review – Stonnington & Boroondara.
Delivered free each week, showcase the lifestyle that your property offers to a targeted local audience.
91,650 copies distributed locally each week3
MARKETING PACKAGE
Source: 4. Compared to the average Australian. emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending Oct 2017.
D OMAIN IN THE AGE AND THE AFRReach qualified and informed buyers
Published in metropolitan copies of Saturday’s The Age plus Friday’s The Australian Financial Review, Domain’s weekly magazine covers the best in Melbourne property and lifestyle.
Grab the attention of 1,110,000 property seekers each month1 with engaging editorial and a captivating design and reach more high net worth individuals who are ready to buy or invest.
SO CIAL BO OSTBoost your marketing campaign with Facebook
Domain Social Boost showcases your property as a Domain sponsored post on Facebook.
Using intelligent targeting, Social Boost amplifies your listing to buyers actively searching in your area to help you sell your property faster and for more.
80% of millennial home buyers in Australia use social media in their property search2
DREAM HOMESShowcase your property on theage.com.au homepage
Domain Dream Homes features Victoria’s most desirable properties on the homepages of theage.com.au and domain.com.au Victoria.
With 86% of Domain searches for property coming from out-of-suburb1, Dream Homes is an effective way to inspire new audiences.
Reach 4.5million potential property seekers monthly1
57% more likely to buy a property in the next 12 months4
domain.com.au
Domain delivers buyers. Contact your real estate agent today.
DM
1626
9.2
VIC MARKETING PACKAGE
MARKETING PACKAGE ELEMENTS
Value: $18,854 incl. GST Investment: $9,372 incl. GST
50%Save up to
Domain in The Age and The AFR 1/4 page ad
X 3 WEEKS
Domain Review Full page x 1 WEEK + 1/2 page ad X
2 WEEKS
Social Boost X 7 DAYS
Dream Homes X 7 DAYS
+ + +
Stonnington & Boroondara
Cancellation of any portion of the VIC Marketing Package that occurs after the first insertion / appearance date of any of the products outlined in the bookingagreement will be billed at the total cost of the Package. VIC Marketing Packages are subject to availability and only available with a Platinum listing. Online
advertising terms and conditions: domain.com.au/group/agent-centre. Magazine advertising terms and conditions: adcentre.com.au/terms-conditions. Rates arefor single resale properties only at the discretion of Domain and are not available for multiple dwelling buildings, projects or developments. Prices are inclusive of GST and subject to change without notice. Agency commission is not payable on advertising for residential real estate agencies. House of the Week offer is
only available in conjunction with purchase of corresponding VIC Marketing Package. Editorial inclusion is subject to Editor approval.
UPSIZE YOUR CAMPAIGN EXTEND YOUR CAMPAIGN
Domain in The Age and The AFR
To a half page adX 1 WEEK
$990 incl. GST
Domain in The Age and The AFR
1/4 page, half page, full pageand DPS options available
Refer to rate card for pricing
Full page and DPS options also available
Domain Review
To a full page adX 1 WEEK
$1,100 incl. GST
Domain Review
1/4 page, half page, full page and DPS options available
Refer to rate card for pricing
DPS option also available
Domain Prestige in The AFR
Add a half page, full pageor DPS ad
Refer to rate card for pricing
Dream Homes
AdditionalX 7 DAYS
$2,200 incl. GST
Domain Review Editorial
Add Feature House of the Week in Domain Review - Stonnington & Boroondara
$3,850 incl. GST
Social Boost
AdditionalX 7 DAYS
$825 incl. GST
50%Save
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17%Save
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