EMPLOYMENT LAW ALLIANCEHelping Employers Worldwide

MARKETING AND PUBLIC

RELATIONS REPORT

B LATTEL COMMUNICATIONS

755 Sansome Street, Suite 300San Francisco, CA 94111t: 415.397.481]f: 415.956.5125

w: biattel,com

ELA - Marketing and Public RelationsYear in Review - 2011

Goals

¯ Continue to increase visibility with corporate counsel and HR executives.¯ Leverage new website for online marketing and search engine optimization.¯ Position ELA as THE employment law resource for international/multinational

businesses

ELA Website

ELA’s new website is a 2.0 effort for the organization that has simplified the userinterface and is aesthetically appealing and easier to navigate. We are closelymonitoring the site for performance and content enhancements.

To date, Google Analytics generally shows significant (and valuable) increases in userengagement, including:

Visitors are Staying Longer - Visitors who "click through" are spending moretime with the information on the site.

2010 201100:01:39 00:02:22

More Pages Per Visit - Visitors are viewing multiple web pages.

2010 2011

2.19 3.34

Increasing Pageviews - Despite the slight decrease in numbers here, relative tothe total click throughs, visitors are diving deeper into the information.

2010 2011174,201 150,086

4831-9283-6618

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Decreased Bounce Rate - A "bounce" is a visitor who clicks through to thehomepage and then leaves the site. Continued decrease is a goal.

2010 201173.45 percent 61.97 percent

Total Visits-This number has decreased; however, we are not comparing applesto apples. The 2011 data omits administrative clicks throughs (i.e., by Steve, Sue,Linda, Blattel staff and the website managers). When we consider thepercentage of "new" visitors, the numbers are encouraging.

2010 201179,697 44,873

Percent of New Visits

2010 201178.6 percent 70.44 percent

Global Employer Handbook Increasingly Important -The use of this tool hasincreased significantly in 2011.

GEH Visits

2010 20115,809 7,419

GEH Pageviews

2010 20116,294 16,649

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Our website monitoring tools provide a broad array of datasets. The following arenoteworthy:

Visits by Top 10 Referring ELAMember Sites

[] Roper Greyell

¯ McLennan Ross LLP

[] Bowman Gilfillan

¯ Ice Miller LLP

[] Deacons

[] 2ivkovi~ Sa mard~i~

~ 5hawe Rosenthal LLP

~ GrayRobinson, P.A.

i~ Sherrard Kuzz

M Simpson Grierson

In conjunction with our socialmedia initiative, we areencouraging member sites toprominently display the ELAlogo, which leads to increasedtraffic on the ELA website andprovides added search value foryour firms.

460Top 10 Countries Visiting ELA

[] United States

¯ United Kingdom

¯ Canada

[] India

¯ United Arab Emirates

m Ukraine

¯ Australia

r~ Germany

~ Kenya

[] Hong Kong

The ELA website was viewed44,873 times in 173 countries.

The U.S. led the pack with morethan 50,000 visits, andsignificant numbers wereposted across the globe andnearly every continent.

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Top Content 2011 Year to Date30000 -~-

25000

20000

15000

i0000

5000

0 I Pageviews

In comparing the top 10 pagesof content on the ELA websitein 2010 (old site) and 2011 (newsite), we have noted significantgrowth in the page views of theGlobal Employer Handbook.

In 2011, 16,649 GEH pages

were viewed versus 6,294during the same period in 2010.The represents growth of 265%year-over-year and may be inpart attributed to therelationship with AperianGlobal.

2010Total Visits: 76,697

¯ Search Engines58,682.0~ (73.63%)

¯ Oirect Tra.ic16,745.[}~ (21

¯ Refer~ Sites4,270.00 (5.~%)

2011Total Visits: 44,873

¯ Search Engirres27,3"13.01~

¯ Direct Tra@c13,602.00 (30.76%)

¯ Reterr]n~j Sites3,754. oc~ (8.37%)Other4 (0.01%)

As a percentage of total visits, more traffic is coming to the website directly and throughreferring sites (39% in 2011 compared to 26% in 2010}. We would expect the number ofreferring sites to continue to increase via social media efforts.

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Press Releases and News

The following press releases have been issued in 2011, and ELA news items (e.g.,member featured in the HR Executive listing of the Top Labor and Employment Lawyers)are regularly posted to the home page and news sections of the website.

¯ ELA Partners with World Bank¯ ELA Adds Two Canadian Firms¯ ELA Adds Presence in Slovenia¯ ELA Announces New Members in Belgium and France

One-Page Brochure

We have developed a new brochure that corresponds to the look and feel of therevamped website. It is intended for ELA members to share with current clients and toinclude in the materials that firms give to prospective clients.

Social Media

We have launched a comprehensive social media campaign aimed at increasing ELA’svisibility and search-ability. We are focused on Facebook, Linkedln and Twitter forreaching our target audiences unobtrusively and in more ways throughout theworkweek. These efforts serve as a bridge to the mobile market as all are well suited fordevices, such as iPads and smartphones.

¯ Facebook- Our presence on the site puts the ELA in front of Facebook’sestimated 750 million-user base. This presence is important for corporatepositioning (including business development in some areasof the world) andcreates a conduit for news and updates.

¯ Linkedln - We have established a Linkedln group that allows individuals to attachthe ELA brand to their own personal Linkedln profiles. Linkedln is widely seen asone of the most business-oriented social media properties on the Internet.

¯ Twitter-This micro-blogging service has morphed into a constantly updatingnews feed for many. The ELA account (@elaglobal) enables us to connect and

share information with the more than 200 million Twitter users, as well asproviding a window into affiliated firms and individuals via "follows."

As with any technology-based initiative, we are actively monitoring results of theseefforts and evaluating emerging channels, such as Google+, for future incorporation.

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We also will be monitoring other ways of driving web traffic to the ELA site. Ultimately,we should see our total visits and number of referring sites steadily increase as a resultof these efforts.

Social media guidelines, links and tutorials can be found under the "Member Resources"tab in the Members Only section of the website. We will review ELA social mediabenefits and best practices with the in-house marketers at member firms this fall.

LookinR Ahead to 2012

Increase Collaboration with In-House Marketers for Greater Visibility - ELA will host awebinar for all member firm marketing personnel (October/November timeframe) toreview steps for closer collaboration and maximizing the new website’s ability to boostonline traffic. We also will produce and distribute a marketing handbook/"Welcome"packet with suggestions for leveraging your affiliation with ELA.

Review Advertising/Sponsorship - We will actively look into both the effectiveness andvalue of current sponsorships and advertising, as well as review new opportunities forthe branding and name recognition.

Increase Web and PR Content - We continue to look for opportunities to add highquality, SEO content to the website, as well as opportunities for members to publishcontent in other high value channels. We anticipate that this drive for content willcontinue to increase site traffic and the time visitors spend on the site.

Ultimately, all of these efforts aim to drive more potential clients to ELA members andto increase the opportunities for more joint projects and further collaboration.

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MARKETING

OPPORTUNITIES

PLEASE IDENTIFY YOUR RECOMMENDATION(S) FOR ANY PUBLICATIONSp

TRADE SHOWSp CONFERENCES AND POLL TOPICS YOU THINK WE SHOULD

CONSIDER. THANK YOU.

Publications:

Trade Shows:

Conferences:

Poll Topics:

Submitted by:

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MARKETING CONTACT

PLEASE IDENTIFY THE PRIMARY CONTACT AT YOUR FIRM FOR ELA

MARKETING PROJECTSp THE ELA WEBSITE AND OTHER SUCH TASKS.

THANK YOU.

Name:

Firm Name:

Telephone:

Email Address:

Submitted by:

4850-2641-4082

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