Date post: | 14-Jan-2015 |
Category: |
Lifestyle |
Upload: | dogs-trust |
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Peter Kiraly, founder
Rex foundation, Budapest
Dream! Dare! Do!
Dream!
Dare!
Do!
HOW THE DREAM COMES TRUE…
The Animal Island strory
Real LifeDREAM!
YOU ARE ABLE TO CREATE!DARE!
DO!
2. PICK YOUR TEAM
1. MAKE A LONG TERM STRATEGY
3. FIND A PLACE & ARCHITECT
4. FIND A PROPER AD AGENCY
5. COMMUNICATE
6. CONFESS YOUR APPRECIATION
7. AVOID TRAPS
MAKE A STRATEGY
THE CONTROL OF STRAY ANIMALS
RESCUE POP.CONTROL EDUCATION (microchiping) (neutering both sexes) (classes, events, media)
PICK YOUR TEAM
FIND A PROPER PLACE
2000
FIND A PROPER AD AGENCY
CONSTRUCTION WORKS (2002-2004)
THE PRESENT• 2 Ha LANDSCAPED TERRITORY • 1500m² BUILT IN AREA• 14 FULL TIME REGULAR STAFF• 350 VOLUNTEERS
• OVER 10.000 VISITORS• REHOMING 700 DOGS & CATS• NEUTERING 1000 ANIMALS• EDUCATING 3500 CHILDREN
ANNUAL SCORES
REHOMING CENTRE dog parasols reception, social building quaranteen
CITY FARM
REGULAR COMMUNICATION
REHOMING CREATIVES
AWARDS
WEB PAGE
Stealing permitted!
2000
2002
ADAPT TO CURRENT EVENTS !
2003
STEAL AND CONVERT !
PADDLE YOUR MESSAGE !
PRESS
CONSISTENT PHILOSOPHY
A pet is not a toy
Evergreen message
Connectable PR
Multiple association
Complexity
Refresh your immage
VARIATIONS ON A THEME
2005
2006
Not shocking, just developing deep feelings…
Takes on last year’s values…
Influencing emotion
2006
BE IMPRESSIVE !
CREATE NEW CREATIVES
BRAND TRENDS• Equal image• Equal message• Equal emotional content
AVOID TRAPS
• Don’t try to squeeze everything into your adverts
• If the message is not clear, it becomes fishy, and people will not support fishy things.
• Remember to give a feed back – people must be avare that their support went to the proper place
• „Avoid battles with your clients, other NGO-s , the press and the authorities.
EXPERTIENCE TUNNEL -the domestication storyLong term plans
doglivestock
cat
HAVE
Homework
Dream!
Dare!
Do!
See you again at Animal Island !
Thanks for your attention!