MARKETINGASSIGNMENT

NO 3

GROUP NO.3

Group members:

Vu Manh Hung

Nguyen Minh Nguyet

Nguyen Hong Hanh

Hoang Viet Nam Ly

Tran Thi Thu Phuong

Pham Thi Thanh Hang

OUTLINE

SECTION 1: Discuss the social influences on

consumers.

SECTION 2: Provide an example of how one

or more of theses factors impacted a product

or service purchase you made recently.

The social influences

on consumers.

SECTION 1:

SECTION 1: Social Factors

Groups and Social Networks

Family

Roles and Status

IMPACT

The consumer’s behavior

Groups and Social Networks

Membership groups

Reference groups

The importance of group influence varies across products and brands word- of -mouth

influence

buzz marketing

Customers know products easily and conveniently as well as in detail.

Products of companies spread out quickly

Customers can give feedbacks of themselves in order to help companies complete as well as improve products.

Groups Online Social Networks

Family

The most important consumer buying

organization in society.

Buying roles

change with

involving

consumer

lifestyles.

Happy

children equal

happy

parents

Roles & Status

A role consists of the

activities people

expected to perform .

Each role carries a

status reflecting the

general esteem given

to it by society.

People usually

choose products

appropriate to their

roles and status.

Provide an example of how

one or more of theses factors

impacted a product or

service purchase you made

recently.

SECTION 2: