Date post: | 28-Nov-2014 |
Category: |
Marketing |
Upload: | mohamed-ibrahim |
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Marketing BasicsBy Mr. Mohamed Ibrahim
Marketing is like a puzzle of 5 pieces
And they are:•Creating a Value•Choosing a Format•Doing a Proposition•Getting Exposure•Making a Transaction
Summarized into two sentences• 1- Creating a product and then target, identify
your customers or audience.
• 2- Doing Marketing and making sales
1.Value• To add a value to your topic, you should identify
the problems and the wishes of your customers
1.Value• Define the solution
Examples• Being lonely Free membership
Examples• Having debts Cutting cost of living with
25%
Examples• Being obese Fruit diet
2.Format• Determine the nature of product (knowledge,
advice, entertainment, etc.)
2.Format• will allow you to choose the suitable media
methods (e-book,video,mp3,presentation.e-mailsequence, etc.)
Branding & creating the product
3.Proposition• Packaging
• Pricing
• Terms
Packaging
Pricing
Terms
4-Exposure• Website , blog• Advertising• Videos• Forums• Articles• Social media (My Space, Twitter, Facebook)• List
5.Transaction•Sales page Payment processing
5.Transaction• Delivery Customer Service
The moment of truth• What were your profit and ROI?• How much time did you spend on
making that profit?• Repeat• Optimize• Upscale……”more money to invest”• Automate ……”more time to invest”• Start all over again creating a new
product
Mohamed Abdelmoamen Mostafa Ibrahim• Name: Mohamed
Abdelmoamen Mostafa Ibrahim
• Date of Birth : 21/December / 1987
• E-mail: [email protected]
• Mobile No.: +97470151612
• Phone: +97444370299