Founders of Nokia

Fredrik Idestam Leo Mechelin

NOKIA• Founded in 1865, incorporated as Nokia in 1871• Founded by Fredrik Idestam & Leo Mechelin• Head quarters at Espoo, Finland• Started with Finnish Rubber works

– Acquired Finnish Cable Works in 1922– After World War II, Finnish Cable Works supplied cables to the Soviet Union – In 1967 involved in many industries, producing at one time or another:

• Paper products,

• Car and bicycle tires, • Footwear (including rubber boots), • Communications cables, • Televisions and other consumer electronics, • Personal computers, • Electricity generation machinery, • Robotics, capacitors, • Military communications and equipment (such as the SANLA M/90

device and the M61 gas mask for the Finnish Army), • Plastics, aluminum and chemicals.

• Entered Telecommunications Industry in 1970

• 1st Mobile in 1987• Now deals in

• Mobile phones, Mobile computers, • Networks, Maps and navigation, • music, messaging and media,• Software solutions.

• Merged with Siemens on 19 June 2006 and demerged on July 2013 for a sum of 2.21 million US dollars

• Partnership with Microsoft on February 11, 2011 by Steve Ballmer and Stephen Elop.

• Nokia is sold to Microsoft on September 2013 for 7.2 Billion dollars.

NOKIA

Current Ceo Risto Siilasmaa• Chairman, founder

and former CEO of F-Secure Corporation

• Preceded by Stephen Elop(Ex-CEO of Nokia)

• Completed education Aalto University, Espoo, Finland.

Nokia – Apple patent dispute• In October 2009, Nokia filed a lawsuit against Apple Inc. in the U.S.

District Court of Delaware citing Apple infringed on 10 of its patents related to wireless communication including data transfer.

• Apple was quick to respond with a countersuit filed in December 2009 accusing Nokia of 11 patent infringements. Apple's General Counsel, Bruce Sewell went a step further by stating, "Other companies must compete with us by inventing their own technologies, not just by stealing ours."

• This resulted in an ugly spat between the two telecom majors with Nokia filing another suit, this time with the U.S. International Trade Commission (ITC), alleging Apple of infringing its patents in "virtually all of its mobile phones, portable music players, and computers."Nokia went on to ask the court to bar all U.S. imports of the Apple products including the iPhone, Mac and the iPod. Apple countersued by filing a complaint with the ITC in January 2010, the details of which are yet to be confirmed.

• In June 2011, Apple settled with Nokia and agreed to an estimated one time payment of $600 million and royalties to Nokia. The two companies also agreed on a cross-licensing patents for some of their patented technologies.

Logo

Evolution on Nokia phones

6600 N73 N95 E71

5800 N97(Communicator) N8

Lumia 720

Microsoft Office

One Account for all

Centralized Notification center

Social Notifications

Wireless TV Output

Xbox Connectivity

NFC

Wireless Charging

Car Kit

Nokia MixRadio (Free Unlimited music)

Kids Corner

Here Maps (Offline maps)

Data Sense

Easy connection to Go Pro

The Camera*Following images are shot on Lumia 720 with Carl ZIies 6.7Megapixels

Configuration

Configuration• 3G

• 512 Ram

• 1 GHz Dual core Processor

• 8 GB on board memory

• 64 GB Expandable

• 2000 mAh Battery

• 23 hr Battery life

• Stock windows 8 and upgradable till amber and further RT 8.2

• Complete windows package of apps

• Windows office tools

• Stock mails, Facebook, YouTube

• Carl Zies Camera

• 6.7 Mp back camera

• 1.3 Mp front camera

• HD recording both front and back camera

• Low light imaging 1.9f aperture

Sales• Nokia has Sold 5.6 million units of Lumia

handsets in the first quarter, up from 4.4 million in the previous quarter and in line with expectations.

• Currently has crossed 5.8 million in India.

• Distribution from company.

• Manufactured in India, Hungary, China, Taiwan.

• Phones valued under 7000 are manufactured within India and the rest are imported.

Offers with Lumia

• Buy back offer for with any smart phone and get a discount upto:

– Rs13,500 off on Lumia 1020

– Rs10,000 off on Lumia 925, 920

– Rs7,000 off on Lumia 720, 625

– Rs6,000 off on Lumia 620

– Rs4,000 off on Lumia 520

Mobile Insurance

• Mobile Insurance for new purchased phones.

• Insurance includes theft, water & physical damage.

– Free Mobile Insurance with Lumia 1020.

– Rs1250 for Lumia 925

– Rs1050 for Lumia 920

– Rs950 for Lumia 720, 625

– Rs700 for Lumia 620

– Rs450 for Lumia 520

– Rs 250 - Rs500 for Asha Series depending upon the value for mobile.

Visit at Nokia Store

• Maximum replacements with Samsung phones; At 90% buy backs with Samsung phones.

• Even accepts old Nokia Symbian phones.

• Can accept any old smart phone.

• Free Headphones worth Rs1450 with Asha 305, 308, 311.

SWOT

Strength

• Rigid

• Sleek Design

• Good performance

• Better battery life

• Good support from Microsoft

• Cheaper than an I phone

• Excellent camera

• Many extra utilities

• No Sacrifice over performance policy

Weakness

• Lack of spreading awareness

• Expensive over an Android

• Lesser apps in app store

• Unstable while frequent refreshes on heavy apps due to low RAM in Lumia 720

• Does not support all apps due to low RAM

SWOT

Opportunity

• Rough and tough

• Smooth and clean User Interface

• High Growth of new apps

• New innovations showed at Dubai Event

• Durable and long lasting product

• Can improve RAM and processor in next series

• Can charge for their map services on other OS

Threats

• People

• Apple

• Samsung with cheap phones

• May lose its standard after being sold to Microsoft

• Over hyping of Nokia products and hamper peoples wishes like Iphones

• Delay in launching products may make people switch to competitors

Nokia to Launch Here maps free services on Android

Nokia to come up with Lumia 1520 Phablet

Nokia to come up with Lumia 2520 Tablet

Nokia X2 Saves a mans life in Syria

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Thank You..!!!