Marketing Maneuvers - National Apartment Association Maneuvers. Data in the Driver's Seat. Thursday,...

#NAAEDU17Breakout Sessions Sponsored by

Marketing ManeuversData in the Driver's SeatThursday, June 22, 2017 | 8:45 AM – 9:45 AM

#NAAEDU17June 21-24, 2017 Georgia World Congress Center Atlanta

Diana Norbury, CPMVP Multifamily

Operations,Pillar Properties

Candace Weaver, CASDirector of Marketing,

Bell Partners, Inc.

Dharmendra SawhIndustry Principal,

Revenue ManagementYardi

Moderator

Meet the Experts


Data Across The Four P’s

Promotion People Product Price


Promotion | Digital Analytics

SEO

SearchEngine

Marketing

SEM

SearchEngine

Optimization

ORM

OnlineReputation

Management

SMO

Social MediaOptimization


Promotion | Lead Generation and Capture

How are you generating? How are you capturing?



Custom Websites Billboards



Signage Murals



Social Media Event Marketing


People | Retention

What is valuable to residents vs. prospects?How to market differently? Considering spend


Product | Inventory

MarketWhat new supply is coming online?

Your inventoryWhat is vacant or will be and how

long will it take to turn?


Price

Optimize the components that feed into pricing:PromotionPeopleProduct= Price


Wrap-Up

Digital Analytics Lead Generation & Capture Retention Inventory Price Budget


Q&A

Any questions or comments?


Session/Speaker Survey


Diana Norbury, CPM

[email protected]

Candace Weaver, CAScweaver@

bellpartnersinc.com

Dharmendra Sawhdharmendra.sawh@

yardi.com

Contact Info

mailto:[email protected]



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Marketing Maneuvers - National Apartment Association Maneuvers. Data in the Driver's Seat. Thursday,...

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