Arteezy is a platform for budding artists who has immense passion and skill in their bag which is ready to be showcased. We at Arteezy has pledged to bring out the millions of hidden and wasted talent. Our motto is to set up a platform for both new and existing artists eventually forming a perfect search engine of artists for the consumers .

1.1 OVERVIEW

• To generate worldwide predilection through customer viewership/trial

downloads in the app’s 1st2 months.

• Aim to achieve more sponsorships and tie-ups with upcoming collaborators

1.2 GOAL

Prepare an exhaustive ,distinctive & innovative Marketing Plan for the App “Arteezy”

Core Competencies

Excellent Customer Relationship Management practices Adoption of latest data analytics techniques Implementation of SEO and ASO Tie up with reputed event organizing companies Diverse content, reliable sources and an impressive number of sharing options

Strategic Assets

All the members of the Strategic Business Unit The expected large user-base In-app advertisements, that’ll generate revenue In-app purchases, in keeping with the Freemium model Communication partners

Current Product Line

Events covered: Vocal artist, band, dancer, musician, disc jockey, emcee, magician, photographer, stand up comic, beatboxing, mimicry,mono acting and many more that’ll attract sufficient number of users.

MARKET POSITION

•Arteezy will be positioned as the favoured destination for college students and young professionals in the age group of 18-40, who are looking for opportunities to showcase their talents. •Aim is not to compete with existing content apps but to fill the market gap created by them. •The app hopes to garner a respectable market share in the highly competitive field.

Potential Customers

48 38

12 2

College Students

Young professionals

Middle-aged

Others

Competitor

Talentrack It is the only competing android app with over 10,000 downloads.

Opportunities

Arteezy provides opportunities for its target market to showcase their talent to the outside world and get hired by consumers for the Same. Explosion of information Easy accessibility to Internet and presence of expandable storage leading to a greater number of regularly used apps. Changing Smartphone use dynamics

Threats

Global players like Gigmasters and Gigsalad cementing their market position and increasing their market share. Cut-throat competition as a lot of apps in the same industry gaining popularity. Threat of new entrants since there are no barriers to entry in this industry

s

Target customers that emerge are college students and young professionals in the age group of 18-40

Demographic Segmentation

Measurable: Size, purchasing power and characteristics can be measured

Substantial: Large and profitable enough to serve Accessible: Can be effectively reached and served Differentiable: Responds differently to different

marketing mix elements Actionable: Effective programs can be formulated to

attract it and serve it

This Market Segment is

The primary goal is to get 50,000 artists registered within 9-11 months with a conversion rate of (1-3)% i.e. from free to paid users. Estimated revenue of 1.5 million U.S.D for 3 months.

Customer Needs and Wants

The users ( customers) need a promising artist for their gig.

Increasing demand for professional artists for low budgets.

Arteezy provides the search engine for all the needs of the customers according to their plan.

Event organizers looking for propitious young talents for their shows. Young artists looking for opportunities to showcase their talents.

Distinguishing Charactersitics of

customers

People hiring artists for their gigs.

Artists eagerly waiting to showcase their skills

Event organizers planning to host an grand event.

Organizations looking to sign young budding artists.

S

Ex. Facebook, Collaborators from Target Consumer Base ,Paid Suppliers likes Newspapers, Magazines ,Journals and Blogs

Ex. Social networking sites like Facebook ,Instagram ,Twitter ,LinkedIn etc. and brands which will sponsor through their ads in the app.

Ex. App Stores like Google play store, Amazon app store, ios store etc.

S

Recognition and credit for their sources and Promotion of the agency/website /blog/newspaper/magazine

Expected payment for the services rendered and Positive feedback , increased referrals

To target as large and diverse a consumer base as possible and to attract new customers toward their product/service

COLLOBORATORS GOALS

Strategic Business Unit

•App Development team: Coders, developers, software engineers •Business Development team: Growth hackers, strategists, negotiators, networkers, planners •Marketing team: Promotions, communications and distribution team •Data Analysis team: Analysts, statisticians, online trends trackers •Finance and Accountancy team •Public Relations team: Employee relations and Investor relations team •Customer team: Customer care department, CRM team

Key Stakeholders

•Developers •Marketing Management Team •The Collaborators •Customers •Employees

Context

•Economic : It is very cheap in correspondence with the array of services it performs. •Technological : Portable , good functionality , rather than contacting the person customers can book gigs online. •Socio-Cultural : It is extremely useful for people who want artists from different cultures and this unites them. •Regulatory: Easy to use ,much research and development can be done to further upgrade the app.

•Customer Value: Personal , virtual , 24/7 customer service will give lot of information for the customer who are in search of artists for their shows. •Collaborator Value : Successfully competing with other major players in the industry and a large, diverse user-base •Company Value: Positive work environment, good pay, growth potential, opportunity to pursue interests, job security

Value Proposition

FREE FEATURES

•Includes the most number of categories in order to make sure that no artist is left behind. •Separate forums for each category will be provided for the members where the current trends and healthy discussions can take place. •Free advice and guidance of experts will be provided and can be accessed through the dedicated forum. This feature is limited for freemium users. • Get hired by the market leaders based on location, event type and price range.

PREMIUM FEATURES

•Get upvotes and be the performer of the week/month •Upload your video/audio/image in "showcase" • Exhibit your talent and get verified by the professionals in Arteezy. • Get advices from our experts and build your profile , and be on top of the search list. • No ads , compare price listings and book your artist

•Abundant services , all available on a single app, superior functionality. •Few free services accessible , premium services available from $4.99 • Provides all the details about the artists and he/she can be booked instantly. • Available all over India , will be further expanded to other countries.

Name : Arteezy

Meaning: Art Made Easy

Attributes: Quality, variety, lucidity, homogeneity and universal appeal

Slogan: Get Booked Now

Free version of the app will help to find artists for free based on the consumer likes and dislikes but it wont be specific.

Premium version of the app would look for the

consumers choice and get paid once for their subscribed app and continue the usage of app till end.

The premium version of the app will be priced at 4.99$

per month which is quite affordable and it provides a lot of additional features as well.

•Price reductions offered to premium users only. •Commissions given to the companies or organizations which provides with the details of the artists. • Employees bringing sponsorships and broker benefits rewarded.

•Social Media •Google Ads •Featuring E-mails •Print Media •Blogs •Full-Featured Company Website •Promo Videos

•Google Play Store •Recommended Websites •Amazon App Store •Preloaded App •Company Website

CEO

Technology Dept.

Data Analytics

Head

App Development

Manager

Content Dept. Marketing

Dept.

Distribution Head

Promotion Head

Customer Welfare Dept.

Customer Care Head

Finance Dept.

Finance and Accountancy

Head

Organization Structure

Processes involved in Company’s

Strategy and tactics

Market Research and Surveys done analyzing

needs of the people.

Analyzing Consumer and Business Markets.

Analyzing core competencies of the

company.

Identify the target customers.

Identify the goal of the company.

Developing a Product Strategy

Setting up a proper Pricing Strategy

Setting up a Communication

Strategy and planning an Organization

Structure

Managing the same market strategy and

making changes as per the requirement.

Tentative Schedule

Task Time

Market Research 3 months

Analysis of Consumer and Business Markets

2 months

Crafting Market Positioning 4 weeks

Setting up Strategic Business Unit 4 months

Setting Product Strategy 4 weeks

Developing Pricing Strategies 3 weeks

Designing Integrated Marketing Channels

3 weeks

Designing Integrated Communication Channels

3 weeks

DISCLAIMER