Bahaana App

Your Personal ExcuseMate

CLOSEST

COMPETITOR

Fake-An-Excuse App

available on Google Play store

NEEDS & WANTS

Customer needs & wants addressed by

Bahaana app

In this busy world with full of multiple engagements, we

have to make excuses many times for various reasons due

to engagement priority

In this busy world with full of multiple engagements, we

have to make excuses many times for various reasons due

to engagement priority

Mostly excuses are made to have some quality time with family and friends

sometimes, due to commitment to other engagements

No need to

STRESS upon an excuse!

Bahaana at your service!

Leave your stress to us.

Tell us your situation

Tell us your situation

We’ll give you the best excuse!

SEGMENTATINON

AND

TARGETING

Initially, the app will target a small region of the India

Initially, the app will target a small region of the India

It will provide the “bahaanas” of condition(s) best suitedfor the region

Initially, the app will target a small region of the India

It will provide the “bahaanas” of condition(s) best suitedfor the region

It will be updated regularly based upon the experience & feedback

Then we’ll

EXPANDto other regions!

POSTIONING

Points-of-Parity

Points-of-Parity

provides excuses based on different

situations

Points-of-Difference

Excuses based on the work culture, habits, people’s mind-set and

entertainment/ shopping options of the region

in addition to the “general” excuses.

Points-of-Difference

Excuses based on the work culture, habits, people’s mind-set and

entertainment/ shopping options of the region

in addition to the “general” excuses.

Excuses in the regional languages (apart from Hindi and English)

to give a sense of belonging, & emotional connect with the app.

FREE FEATURES

“in-general” excuses related to daily situations

“in-general” excuses related to daily situations

some excuses with regional considerations (but not highly specific)

“in-general” excuses related to daily situations

some excuses with regional considerations (but not highly specific)

feature to add excuses to the user’s account

“in-general” excuses related to daily situations

some excuses with regional considerations (but not highly specific)

feature to add excuses to the user’s account

feature to build user’s own excuses and save them to their account for future use

PREMIUM FEATURES

Best suited situation-specific excuses

Best suited situation-specific excuses

feature to record voice excuses which can be linked to the call

Best suited situation-specific excuses

feature to record voice excuses which can be linked to the call

feature to remember which excuses were made, to whom &

when it was made

Best suited situation-specific excuses

feature to record voice excuses which can be linked to the call

feature to remember which excuses were made, to whom &

when it was made

real-time excuse generator

Street demonstrations for brand awareness

Street demonstrations for brand awareness

Advertisement in various events

Street demonstrations for brand awareness

Advertisement in various events

Collaborations with regional entertainment, food and lifestyle centres

Street demonstrations for brand awareness

Advertisement in various events

Referral codes to get points redeemable at collaborators’ stores

Collaborations with regional entertainment, food and lifestyle centres

Subscription fee: ₹10-₹20 for a month initially

Subscription fee: ₹10-₹20 for a month initially

Later, prices can be adjusted as per its growth & popularity

SUMMARYBahaana App

CLOSEST

COMPETITOR

NEEDS & WANTSSEGMENTATINON

AND

TARGETING

POSTIONING

DISCLAIMERCreated by Harshit Gupta,IIT Roorkee, during marketing internship by Prof. Sameer Mathur, IIM Lucknow