MARKETING PLAN FOR AN APP

ONLINE GROCERY

DO YOU FEEL PURCHASED GOODS ARE NOT IN PAR WITH THE PRICE ??

ARE YOU WASTING YOUR TIME IN GROCERY SHOPS ???

DOWNLOAD OUR APP .

ONLINE GROCERY:DOOR-TO-DOOR YOU CAN HAVE ANYTHING

SITUATION (1/3)

In present days , especially in cities and towns lot of people frequently visit general stores to have their daily needs.

In general stores , retailers sell their products than its maximum price and product quality is also poor.

Consumers spend lot of time in buying these products due to large diversity.

GOAL(2/3)

Only market place for daily needs .

Starting from a single place and establish all around the country.

MISSION (3/3):

Proposed Course of Action(3/3)

To propose marketing plan with zero budget

Marketing plan should be effective and should reach every target consumer.

COMPANY OVERVIEWBasically our company provides groceries (any) of high quality through

an app .It serves you just in five minutes of the delivery.Our stores are present in each city or town and it varies from (1-5)

depending up on the population of the city or town.Our company acquires all other stores in the town (especially) by giving

them partnership in the company.

MARKET OVERVIEWCOMPETITORS:COMPETITOR

S:

OPPURTUNITIES: These markets operates only in the metropolitan cities.

Threats : Competition from the local markets.

TARGET CUSTOMERS

Our company addresses daily needs of any human being in cities and towns.

Main goal for the company is to make the company ,only market place for groceries in a certain city or town.

COMPANY GOAL:

MARKETING GOAL: To create the brand loyalty and engage the

customers to achieve the company goal.

CONSUMER NEEDS:

Company covers almost every grocery of high quality in par with the price.

It deliver the product in short span after the order.

Company acquires all the owners of the general stores by giving them certain share in the company.

POSITIONING STRATEGY

Points Of Parity:(POP)

It provides goods and services.

Online shopping

It provides delivery with online purchase.

Points Of Difference:(POD)

Product of high quality in par with price

Fastest delivery(5 min)

PRODUCT CHARACTERISTICS(1/7)Product of high quality

Product of low price in comparison to other markets.

SERVICES(2/7)

User friendly shopping through an app.

Free door-door delivery .(T & C apply)

Company App Introduction (3/7)

App :-ONLINE GROCERY:DOOR-TO-DOOR

TAG LINE :-YOU CAN HAVE ANYTHING

PRICE(4/7)The price of the product is less compared to local markets.

Shipping is free , if the delivery not less than $.67.In case it costs $0.15 for shipping.

(5/7)

Incentives are only to people , who share the app.

DISTRIBUTION(6/7)• App is available initially only the google play store because our mission

starts from towns where they cannot afford for apple , however brand equity of windows is reducing day by day.

COMMUNICATION(7/7)

• Company communicates with the customer through the app.

INFRASTRUCTURE(1/3)Company is divided into sub groups . These groups deals different

aspects of the company like sales , marketing , app development etc…

COLLABORATION WITH LOCAL MARKETS

APP DEVOLOPMENT

DOOR-DOOR PUBLICITY WITH ZERO BUDGET

SALES ON APP

PROCESSES

MONTHS ACTION

2 COLLABORATION WITH LOCAL MARKETS

½ APP DEVELOPMENT

½ DOOR – DOOR PUBLICITY

THEN…….

SALES BEGINS

RECAP:• EXECUTIVE SUMMARY

• SITUATION ANALYSIS

• GOAL

• STRATEGY

• TATICS

• IMPLEMENTATION

Created by SUNKISHALA CHAITANYA,NIT JAMSHEDPUR , during a Marketing Internship under Prof . SAMEER MATHUR,IIM LUCKNOW. (See www.IIMInternship.com)