MARKETING PLAN FOR AN APP
ONLINE GROCERY
DO YOU FEEL PURCHASED GOODS ARE NOT IN PAR WITH THE PRICE ??
ARE YOU WASTING YOUR TIME IN GROCERY SHOPS ???
DOWNLOAD OUR APP .
ONLINE GROCERY:DOOR-TO-DOOR YOU CAN HAVE ANYTHING
SITUATION (1/3)
In present days , especially in cities and towns lot of people frequently visit general stores to have their daily needs.
In general stores , retailers sell their products than its maximum price and product quality is also poor.
Consumers spend lot of time in buying these products due to large diversity.
GOAL(2/3)
Only market place for daily needs .
Starting from a single place and establish all around the country.
MISSION (3/3):
Proposed Course of Action(3/3)
To propose marketing plan with zero budget
Marketing plan should be effective and should reach every target consumer.
COMPANY OVERVIEWBasically our company provides groceries (any) of high quality through
an app .It serves you just in five minutes of the delivery.Our stores are present in each city or town and it varies from (1-5)
depending up on the population of the city or town.Our company acquires all other stores in the town (especially) by giving
them partnership in the company.
MARKET OVERVIEWCOMPETITORS:COMPETITOR
S:
OPPURTUNITIES: These markets operates only in the metropolitan cities.
Threats : Competition from the local markets.
TARGET CUSTOMERS
Our company addresses daily needs of any human being in cities and towns.
Main goal for the company is to make the company ,only market place for groceries in a certain city or town.
COMPANY GOAL:
MARKETING GOAL: To create the brand loyalty and engage the
customers to achieve the company goal.
CONSUMER NEEDS:
Company covers almost every grocery of high quality in par with the price.
It deliver the product in short span after the order.
Company acquires all the owners of the general stores by giving them certain share in the company.
POSITIONING STRATEGY
Points Of Parity:(POP)
It provides goods and services.
Online shopping
It provides delivery with online purchase.
Points Of Difference:(POD)
Product of high quality in par with price
Fastest delivery(5 min)
PRODUCT CHARACTERISTICS(1/7)Product of high quality
Product of low price in comparison to other markets.
SERVICES(2/7)
User friendly shopping through an app.
Free door-door delivery .(T & C apply)
Company App Introduction (3/7)
App :-ONLINE GROCERY:DOOR-TO-DOOR
TAG LINE :-YOU CAN HAVE ANYTHING
PRICE(4/7)The price of the product is less compared to local markets.
Shipping is free , if the delivery not less than $.67.In case it costs $0.15 for shipping.
(5/7)
Incentives are only to people , who share the app.
DISTRIBUTION(6/7)• App is available initially only the google play store because our mission
starts from towns where they cannot afford for apple , however brand equity of windows is reducing day by day.
COMMUNICATION(7/7)
• Company communicates with the customer through the app.
INFRASTRUCTURE(1/3)Company is divided into sub groups . These groups deals different
aspects of the company like sales , marketing , app development etc…
COLLABORATION WITH LOCAL MARKETS
APP DEVOLOPMENT
DOOR-DOOR PUBLICITY WITH ZERO BUDGET
SALES ON APP
PROCESSES
MONTHS ACTION
2 COLLABORATION WITH LOCAL MARKETS
½ APP DEVELOPMENT
½ DOOR – DOOR PUBLICITY
THEN…….
SALES BEGINS
RECAP:• EXECUTIVE SUMMARY
• SITUATION ANALYSIS
• GOAL
• STRATEGY
• TATICS
• IMPLEMENTATION
Created by SUNKISHALA CHAITANYA,NIT JAMSHEDPUR , during a Marketing Internship under Prof . SAMEER MATHUR,IIM LUCKNOW. (See www.IIMInternship.com)