Date post: | 15-Dec-2014 |
Category: |
Business |
Upload: | kristen-bryer |
View: | 602 times |
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MARCOM MARCOM
Diahanna Garcia Diahanna Garcia Magnus FrazierMagnus FrazierKristen BryerKristen Bryer
Chi HonChi Hon
SITUATION SITUATION ANALYSISANALYSIS
What is Ginger. io ?What is Ginger. io ?
What is the Product ?
What is the Product ?
Situation AnalysisSituation Analysis
MARKET ANALYSISMARKET ANALYSIS
MARKET ANALYSISMARKET ANALYSIS
COMPETITIVE COMPETITIVE ANALYSIS ANALYSIS
INDIRECT COMPETITION INDIRECT COMPETITION
Personal Trainers
Medical Professionals
Elective Surgery/ Gastric Bypass or Balloon Procedures
Holistic Medicine designed for Obesity
Dietary Supplements and Prepackaged Meal Plans
MARCOMMARCOM
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STRATEGYSTRATEGY
MARKET OBJECTIVE MARKET OBJECTIVE Own The Majority Of Market Share In 3 Own The Majority Of Market Share In 3
YearsYears
FINANCIAL OBJECTIVES FINANCIAL OBJECTIVES
POSITIONING STRATEGYPOSITIONING STRATEGY
ServiceService Customer
Product
PRODUCT STRATEGYPRODUCT STRATEGY
P PRICE STRATEGYPRICE STRATEGY
DISTRIBUTION STRATEGYDISTRIBUTION STRATEGY
INTEGRATED MARKETING INTEGRATED MARKETING COMMUNICATIONS STRATEGYCOMMUNICATIONS STRATEGY
BRANDINGBRANDING
Experts in Weight Loss Applications
MARKETING RESEARCHMARKETING RESEARCH
Medical Professionals
Application Users
FINANCIAL ANALYSISFINANCIAL ANALYSIS
EXPENSE FORCASTEXPENSE FORCAST
IMPLEMENTATIONIMPLEMENTATION
QUESTIONS? QUESTIONS?