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Marketing presentation 2015

Date post: 08-Apr-2016
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When selling a home it is critical to have a targeted plan, the right marketing tools, and an experienced professional at your side. These will greatly increase the odds of selling your house quickly, for top dollar and with peace of mind.
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Let an agent who knows guide you! Rich Bak
Transcript
Page 1: Marketing presentation 2015

Let an agent who

knows guide you!

Rich Bak

Page 2: Marketing presentation 2015

A Quick Note about Rich Bak’s Experience

• B.S. - University of Iowa 1994 • Real Estate License 1999• Graduate of the REALTORs Institute 2007• Top Producer ’00,’01,’03,’06,’07,’08,’09,’10,’11, ’13, “14• Guiding Principles Award Winner 2008• BBB Excellence in Customer Service Award winner every year since joining• Real Estate Negotiation Expert• Full Time Real Estate Professional• Top 10% ranking among Omaha Area REALTORs • Average days on market – 35• Average sales price to list price ratio – 99.08%• % of listings failed to sell since 1/1/13 – 0%

Core Values: Honesty, Integrity & Neighborhood Market Knowledge.

Page 3: Marketing presentation 2015

I am a Full-Time, Experienced Professional with the #1 most successful real estate

company in the World.

Many agents are part-timeBE SURE THE AGENT YOU HIRE

IS A FULL TIME REAL ESTATE PROFESSIONAL

I am committed to being readily and easily available to you and the buyers

interested in your house.

FULL-TIME REPRESENTATION

Page 4: Marketing presentation 2015

I will work hard to earn your trust and

exceed your expectations!

Page 5: Marketing presentation 2015

RE/MAX is #1 in…Total Worldwide Transactions Total Worldwide Volume Overall Agent ExperienceAgents with Designations U.S. Market Share – 18%

Page 6: Marketing presentation 2015

Negotiating the best deal!

• We’ll work to net you the most amount of money possible.

• Negotiation is a skill that is a must have!• Rich Bak is a CREN

Page 7: Marketing presentation 2015

THIS IS THE BASIS FOR HOW WE MARKET YOUR HOME!

The Key to Marketing is Hitting the Right Targets!

In 2014 91% of buyers are accounted for in the 4 largest categories. We market your home in every place buyers tell us they found homes to buy.

2014 National Association of REALTORs study of Home Buyers

Page 8: Marketing presentation 2015

To provide accurate and targeted marketing to buyers of your house, we’ve done our homework.

2014 National Association of REALTORs study of Home Buyers

Page 9: Marketing presentation 2015

We listen to the buying market and make sure we provide all the tools they desire. Starting with up to 36 HD photographs of your house. Our websites offer all the best tools buyers use according to their own testimony.

2014 National Association of REALTORs study of Home Buyers

Page 10: Marketing presentation 2015

Beauty Contest• The house makes a strong impression within the first 2

minutes of a buyer’s tour • Buyers compare your house against the competition• We’ll show you how to positively affect the buyers

experience when touring your home.

Page 11: Marketing presentation 2015

FIXED TO SELL A Pre-Sale Inspection is available and may be beneficial. Be prepared and not surprised by inspection findings and the cost of repairs

a buyer may request.

STAGED TO SELLBuyers must fall in love with your house. We’ll help you understand

what buyers want to see.

A buyer’s EMOTIONS often trumps their LOGIC

when deciding what home to make an offer on.

Page 12: Marketing presentation 2015

Curb AppealBuyers drive around neighborhoods looking at homes for sale.

Does your house make them stop and want to look inside?

Page 13: Marketing presentation 2015

83% of buyers say photos are VERY useful when deciding which house to see in person.

We take the highest quality photos.

Photos will be reviewed and approved by you. MLS allows 36 photos.

Page 14: Marketing presentation 2015

REALTORs show houses that are “Good Buys” for their clients.

Good Buy =Good Buy =

1. Priced Accurately

2. Clean, updated and in good repair

3. In good locations

Your personal 2200 REALTOR

Sales Force.

We will make sure your home makes it on the HOT lists of all buyers agents for showings. We network and cooperate with all agents through the MLS.

Page 15: Marketing presentation 2015

MANY RELOCATION BUYERS COMING TO OUR CITY USE RE/MAX AGENTS TO HELP THEM FIND HOMES!

Page 16: Marketing presentation 2015

Almost all home buyers use the internet to search for houses.

Buyers find your house on all local cooperating company sites when you choose us to list your home. We cooperate with all

companies in the MLS.

Page 17: Marketing presentation 2015

We respond quickly to and track all buyer leads for your house through REMAX’s website system.

Page 18: Marketing presentation 2015
Page 19: Marketing presentation 2015

List HUB

Page 20: Marketing presentation 2015

National Exposure on the #1 Website

1. Consumers click REALTOR.com Listings 72% more often

2. Homes withMultiple photos are viewed 299% more often, on average

We are Showcase Members of REALTOR.com. Very few agents are. Your house will get MAX exposure

Page 21: Marketing presentation 2015

Your house will have its own webpage

Page 22: Marketing presentation 2015

Smartphone signs for your Home with its own mobile site.

Page 23: Marketing presentation 2015

We set up a blog for your house and neighborhood. Blogging creates another avenue for buyers and agents to find your house for sale. Blogging specifically about your house is favored by Google’s organic results placement algorithms under keyword searches for homes and neighborhoods like yours. In other words your house may come up higher on the list of Google searches.

Page 24: Marketing presentation 2015

Friends, Family and NeighborsSend open house invites to friends, family and neighbors.

Send MLS/Web link to friends and family.

Post Sale on Social Media outlets.

Page 25: Marketing presentation 2015

Open HousesBuyer’s tell us that they are helpful in finding

homes to buy so we do them for you!

• Set up 1-2 weeks in advance• Time 1-3pm or 2-4pm• Home owners must leave• House must be cleaned and organized

Page 26: Marketing presentation 2015

Craigslist is growing rapidly as a serious resource for home buyers and finding open houses and homes for sale! Your house will be posted on CL.

Page 27: Marketing presentation 2015

Signs, Lockbox

• Yard Sign with Mobile Site rider• Security Lockbox with showing notificationDemonstrate

After finding your house on the internet, they will likely drive by. Make sure there is a reputable and informational sign in the yard.

Electronic lockboxes add a layer of security as they can’t be opened between 10pm and 5am. Also, I get an alert every time the box is opened.

Page 28: Marketing presentation 2015

Secure lockbox and showing report system for your listing.

Page 29: Marketing presentation 2015

Track the market with Auto E-mail

We’ll make sure you are aware of all new listings that come on the market in your area. It is critical to keep an eye on the competition. After all they are after the same buyer you are. Let’s be sure the buyer chooses your house.

Page 30: Marketing presentation 2015

Location, Location, Location

Location influences the value of Real Estate!

Page 31: Marketing presentation 2015

We factor in Your Location when pricing and marketing your home!

• Subdivision• School District• Lot (Level, Sloping, Wooded, Large, Small)• Shopping/Dining• Interstate • Train tracks/busy streets/neighbors houses• Demographics of your buyer

Page 32: Marketing presentation 2015

We’ll help you determine an accurate price for your house

• #1 influencing factor when selling a home is accurate price!!

• Market price is determined by:– Recent sales as close to your house as possible– Competitive listings on the market now– Properties currently under contract– Time of year– Economic factors– Location– Condition– Square footage – Days on the Market– Absorption rate– Neighborhood trends

Page 33: Marketing presentation 2015
Page 34: Marketing presentation 2015

Good Partners Communicate

• We call and let you know buyer and agent feedback after every showing

• We give you a market update every 2 weeks at least

• We set up auto competition alerts• I am easily available to you by phone, text

or e-mail.

Page 35: Marketing presentation 2015

We Will Help You:

Market your home to potential buyersSell your home within your desired

timeframePrice your home competitivelyFind buyers for your homeHandle all negotiations and paperworkRepresent your interests first to the highest

level

Page 36: Marketing presentation 2015

RICH BAK and The PROducers!

OUR MUTUAL GOAL!To Sell Your House For:

As Much Money as possible Within Your Timeframe

As Hassle-free as Possible

Page 37: Marketing presentation 2015

Please check me out on-line!

Page 38: Marketing presentation 2015

THANK YOU FOR YOUR TIME!

LET’S GET STARTED!


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