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BYBT and Q’ Designs & Marketing P R E S E N T S Marketing Research & Strategies /Troy.Holder @MarketingDoc Compliments of www.TroyHolder.com
| Date post: | 15-Jun-2015 |
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BYBT and Q’ Designs & Marketing
P R E S E N T S
MarketingResearch & Strategies
/Troy.Holder @MarketingDoc
Compliments of www.TroyHolder.com
FACEBOOK.COM/TROY.HOLDER [email protected] • Tel: 256-1804
Q’ Designs and Marketing • [email protected]
FACEBOOK.COM/TROY.HOLDER [email protected] • Tel: 256-1804
Who Are You in 60 Sec?
Name, Business, Offerings and Major Benefit
FACEBOOK.COM/TROY.HOLDER [email protected] • Tel: 256-1804
Q’ Designs and Marketing • [email protected]
FACEBOOK.COM/TROY.HOLDER [email protected] • Tel: 256-1804
How we will work together?
Keep it real!Interactive!
FACEBOOK.COM/TROY.HOLDER [email protected] • Tel: 256-1804
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Objectives for Today?
Make You RICH
RemindInformChallengeHarness
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Q’ Designs and Marketing • [email protected]
What is marketing and why is more important than
ever before?
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Q’ Designs and Marketing • [email protected]
What are your Biggest obstacles to marketing success?
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4P’s of The Marketing Mix
PRODUCT
PROMOTIONPLACE
PRICE
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Q’ Designs and Marketing • [email protected]
Existing customers should be your
1st source of ‘More Business’
2nd Inactive Customers
3rd New Customers
4th Lost Customers
FACEBOOK.COM/TROY.HOLDER [email protected] • Tel: 256-1804
Q’ Designs and Marketing • [email protected]
Target MarketingTarget Market = D + A + M
Target Market Sweet Spot
Target Market
Sweet Spot
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Q’ Designs and Marketing • [email protected]
Target Marketing
Target Market Sweet
Spot
Target Market
Sweet Spot
Target Market = D + A + M
• Primary• Secondary• Tertiary
• Profiling • Niche Marketing• 80/20 Rule
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Q’ Designs and Marketing • [email protected]
The 5 Stages of Customer Development
1. Suspect: interested in your products
2. Prospect: need & authority
3. Investigator: analyze information
4. Evaluator: "trying it" mode
5. Customer: Do I need to explain this?
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Q’ Designs and Marketing • [email protected]
Marketing Research
• Market Size• Characteristics • Demand• Competitors• Sales Patterns• Industry Trends • Developments
• Pricing Strategy• Distribution• Product Development• Branding• Media• Promotion• Awareness
Market Research
vs
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Q’ Designs and Marketing • [email protected]
Secondary Research
Unpublished Data • Surveys• Sampling • Focus Groups• Interviews• Soft Launches• Prototypes
Published Data • Research Papers• Statistical Reports • Government papers• Feasibility Studies• Promotion• Awareness
Primary Research
vs
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Q’ Designs and Marketing • [email protected]
Market Research In Action
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Q’ Designs and Marketing • [email protected]
Market Research In Action
Cost Driven Pricing:
FC + VC + Profit = SP
Market Driven Pricing
FC + VC + Profit + MC + BE = SP
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Q’ Designs and Marketing • [email protected]
Product Mix
Extension
Product LineExtension
Market Research In Action
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Q’ Designs and Marketing • [email protected]
Marketing Strategy/ Product Demand
SWOT/Competitive Advantage
MarketDemands
Competitive/Regulatory
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Q’ Designs and Marketing • [email protected]
Cross-sell –what associate products can you sell?
Up-sell –what additional “higher price” products can you sell?
Re-sell – sell more, more often
Energize Process – Make it a habit not a coincidence
Sales C.U.R.E
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Selling is not begging
A Purchase is not a favour
Altering your mind set
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Q’ Designs and Marketing • [email protected]
Troy Holder’sBreakthrough | Discoveries:
THINK vs. DOThinking positive without taking positive actions is wasted potential, wasted time
and wasted opportunities
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Q’ Designs and Marketing • [email protected]
Questions and comments
Digicel: 256-1804
@FaceBook Troy Holder
