Marketing solutions 2017 - Maritime Intelligence · Contact us to discuss your marketing solutions...

Marketing solutions 2017Online | In Print | In Person | Direct

Contact us to discuss your marketing [email protected]

2 / Lloyd’s List | informa

Online

Amidst uncertainty and change, marketing and advertising decisions are more challenging than ever. Trying to evaluate return on investment and making the correct choices from so many options, has only made this process more difficult.

Whatever your challenge, a multichannel campaign delivers the best results because our audience engage with us and your message in many different ways. Our team will recommend the right channels for you depending upon your specific marketing challenges. Our four key channels are online, in print, in person and direct.

Additionally, utilising our Premium Brand Analytics service, we will give you more insight into your campaign than any other marketing solutions provider in the industry.

Why Lloyd’s List?

u 76% of our audience said Lloyd’s List is THEIR trusted information provider – 97% look to trusted sources of information to find suppliers.

u Regularly engage a high value subscription audience. Marketing messages placed in front of an engaged audience perform better, enabling you to deliver the best results for your business.

u Whether online, in print, in person or direct, our team will work with you to continuously improve your results and deliver independently vetted metrics and high quality reports. This helps you demonstrate the true ROI of your marketing investment.

We have the answers to your marketing challenges

Online In print In person Direct

Lloyd’s List marketing solutionsI need people to understand more about what we do

I need to drive more traffic to my website

I need the right people to engage with my content

I need to create quality leads for my sales team

In print In person Direct

Industry types

Seniority Job function Typical job titles

Shipowners, managers and operators 47%

Container 48%Dry Bulk 29%

Tanker 23%

Classification societies

12%

Finance 4%

Agents/Brokers 4%

Insurance 3%

Commercial 78%

Cargo owners 2%

Port/Terminal operators

5%

Professional services

9%

Maritime suppliers 8%

Freight/ Logistics 4%

u CEO/Director

u Consultant

u Information specialist

u Analyst/Researcher

u Operations manager

u Commercial manager

u International Trade Specialist

u Managing technical director

u Head of finance and legal

u Global head of transportation

Academia 2%

30%

25%

20%

15%

10%

5%

0%Senior mgmt

Owner/ partner/

president

Middle mgmt

Junior mgmt

Other

Technical & Operational 22%

Audience breakdown

3 / Lloyd's List | informa

Americas 13%

EMEA 60%

APAC 27%

Monthly unique visitors 79,133

Monthly page views 447,418

Monthly average unique browsers linked with active paid registered user account

12,038

Average time on site 7.18 minutes

Pages per visit 2.8 pages

Return visits 102,167

Average time spent viewing adverts per user 8+ seconds *source: Moat Analytics

Audience geo-splitEngagement behaviour*

How our audience are influenced by marketers?We asked our subscribers what influences them to engage with marketing and advertising in 2015, giving us an invaluable insight into your prospects, and help you increase your brand exposure and lead generation. Here are the results and how our multi-channel solutions will help you achieve your marketing goals:

I know and trust the brand

74%

Align your brand with the esteem and industry trust associated with Lloyd’s List. Building your brand trust with the right audience

86%I can clearly understand your USP

Create your marketing message to highlight your USP and stand out from your competitors

67%

How will you solve my business challenge?

Network with your prospects at the Lloyd’s List Awards through sponsorship, get to know what’s happening in the industry and follow up with direct marketing on industry challenges and developments

88%I want proof

Use our new direct marketing solution to contact our database with testimonials and case studies to influence your audience with your business capabilities and success

30%Engage me in my own language

Advertising with Lloyd’s List allows you to localise the language of your marketing messages to increase geographical exposure

5 seconds in view = 79% greater brand recall

*All of our audience enegagement figuresare ABC audited, or sourced through Omniture Jan - Dec 2015

*2015 Lloyd's List Buyers Survey, 715 respondents

4 / Lloyd's List | informa



Trusted insight on key industry trends, developments, companies, sectors and regions since 1734. lloydslist.com

Lloyd’s List Daily bulletinOur email is sent to all paid registered users. and drives most of the traffic to Lloydlist.com. Its global reach offers you access to your captive audience.

Lloyd’s List’s annual Top 100 ranking of power and influence, published twice a year.

Our channels

A print magazine focusing on the industry’s most significant trends and should be considered required reading for any shipping professional who wants to stay ahead of the market. Published 10 times a year.

A print magazine focusing on shipping containers, featuring in-depth reports and news in the shipping container sector. Published 10 times a year.

Lloyd’s ListGlobal Awards | 2016

Maritime intelligence |

Lloyd’s ListAsia Awards | 2016


Lloyd’s ListGreek Awards | 2016


Lloyd’s ListMiddle East & Indian

Subcontinent Awards | 2016Maritime intelligence |

Lloyd’s ListNorth America Awards | 2016


Awards SponsorshipLloyd’s List Awards are a must attend event in the global maritime industry, hosted in 5 locations over the world. We also attend prestigious events and exhibitions in the shipping industry.

For the first time Lloyd’s is allowing you direct access to the worldwide decision makers in our database for your direct marketing efforts. Direct mail lists can be delivered to your mailing bureau for you to contact via post. Or allow InformaDATA, Lloyd’s Direct Marketing Manager, to deliver your email marketing piece directly to the inboxes of these executives. By segmenting the data to your specifications – industry, job function, geography and more, let us custom build a marketing list for you to target these key players in your sector - giving you more marketing reach, more leads and more results.

Managing Editor Lloyd’s List, Richard MeadeAward winning International Editor

“The Lloyd’s List commitment to authoritative, accurate analysis of the shipping markets has never been more important. Our global team of industry experts are moving further and faster than ever before to deliver top quality journalism that understands our subscribers’ businesses and answers their questions with news, analysis and data that can be relied on.”


Online In person DirectIn print

Lloyd’s List: The Intelligence

Jan/Feb March April May

July/August September October November

Reach more shipowners, benefit from unique print advertisement impact studies and ensure you are delivering the right message to potential customers. Forward thinking insightful journalism designed to fuel the ambitions of the leaders of global shipping. With 10 publications in 2017, with audience focussed topics, each publication maximises advertising opportunities.

We recommend series marketing for greatest impact and tailoring your message to be relevant to our industry features.

Forward features for

2016/17

Global circulation

10,315

UK / EU Ports Port structures, privatisation of ports, winners and losers from EU Ports Directive, the effect of big ships. Changes to alliance routing. Impact of EU regulations. Britain in times of Brexit.

Asia China’s influence. As China’s economy continues its transition from manufacturing to services-led, what effect will it have on the global shipping industry? Intra-Asia trades remain a key growth area. Who are the winners and losers on these trades? What are the untapped opportunities emerging from the region? Lloyd’s List Next Generation report Who are the up-and-coming leaders of the maritime industry?

Innovation / Digitalisation How is ‘innovation’ developed, how is it defined and how is it changing? Including vessel design and lightweight materials, digital innovation on-board and ashore, innovation clusters. Lloyd’s List Regulation timeline Annual update of the most important global regulations.

Greece The trends shaping the world’s largest independent ship owning community, looking at how some leading individual shipping groups are navigating the ongoing downturn, and including satellite sectors such as ports and ship finance.

Maritime Cities/Clusters What makes a leading maritime cluster truly competitive in a globalised industry? Our list of the Top maritime cities. Lloyd’s List mid-year outlook For wet, dry and box shipping.

Insurance / Risk The risk of cyber-attacks on shipping, car carrier safety, the prospects for unmanned vessels, piracy, ultra large container vessels, places of refuge, firefighting systems on boxships, container weighing, and volatility in the price of oil. Ballast Water Management Convention enters into force. Lloyd’s List / Containerisation International Top 100 ports Our list of the leading global container terminals.

Emerging Markets What are the untapped global regions for growth, the opportunities and risks of emerging markets? Lloyds List Class Report Our interactive guide to the top class societies.

Shipbuilding and Recycling The supply / demand equation. Will rampant overcapacity force owners to finally scrap more? Developments on European recycling rules, and HK Convention.

Annual Outlook Market-based outlook for the year ahead taking in the key sectors of dry, wet and box shipping, and including services such as insurance, law, class, flag state, and regulation. Lloyd’s List Top 100 Our list of the most influential people in shipping.

June

December

20%

40%

40%

America’s

EMEA

APAC

Finance The retrenchment of traditional banking and what is plugging the gap in ship finance? What is the future of ship finance given the changes in the last five to 10 years? 50th Anniversary of the Torrey Canyon sinking. What has the tanker industry learned? Spotlight on tanker safety.


Bonus distribution at these leading industry events:

ry March 2017 April 2017

July/August 2017 September 2017 October 2017 November 2017 December 2017

European shipping week

CMA -

Greenshiptech

Sea-Asia -

Singapore maritime week

-

Lloyd’s List Singapore Business

Briefing

Lloyd’s List America’s Awards

- IMO MEPC

Lloyd’s List Global Awards

Lloyd’s List Business Briefing

- IUMI

- LISW

- Marintec

Lloyd’s List Asia Awards

- Dubai maritime

week -

Danish maritime week

Lloyd’s List Australia Awards

- Asia maritime and

logistics conference -

Lloyd’s List Hong Kong Business

Briefing

Lloyd’s List Middle East & Indian Subcontinent

Awards -

Lloyd’s List Greek Awards

In addition to hosting the Lloyd’s List Awards and Business Briefings, we

attend, cover and provide bonus magazine and

email distribution at the largest events in shipping

Lloyd’s List Nor-Shipping

Briefing

June 2017

May 2017Jan/Feb 2017 December 2016

2 December Lloyd’s List Greek

Awards

7 December Lloyd’s List Middle

East & Indian Subcontinent

Awards

Lloyd’s List Australia Awards

- 22 - 23 Nov

Asia maritime and logistics conference

-

Lloyd’s List Hong Kong Business

Briefing

November 2016




Let us optimise your digital advertisingLloydslist.com

Rates – Lloydslist.com (CPM) Rates – Daily Briefing

Daily Email Bulletin

Ensure your message engages the key people who need your products and services. Our creative range of online solutions offers a fantastic way to get a direct response:

The Daily Briefing email is a core part of the subscription service. It is sent to all of our paid users and drives most of the traffic to lloydslist.com. All campaigns should include advertising on the bulletin to ensure the best results.

Lloyd’s List Daily Briefing offers you access to the people you need to reach and is proven to be most effective for direct response campaigns.

31

24

5

1 Leaderboard 728x90px This high profile billboard style promotion ensures you are at the front of your customers minds when they are making a buying decision

2 MPU 300x250px The most prominent advert on the site helping to drive the best results for your campaign

So we can optimise for time in view we always recommend supplying a mix of Leaderboard and MPU creative for best results

3 Top banner 468x60px

4 MPU 300x250px

5 Follow on MPU 300x250px

Add impact to your campaignRoadblockIdeal for a brand or product launch when the aim is to get attention quickly and effectively. You own every advert on the page so users cannot miss your message

Re-Target & Geo TargetWe can automatically ensure the right message is delivered in each market and that your customers see different artwork each visit to maximise message impact

ExpandableAn interactive, entertaining way of engaging your target audience

Run of Site (ROS) Standard Premium*MPU / Leaderboard Peak time £80 / €112 / $124 £99 / €139 / $153

MPU / Leaderboard Off peak £60 / €84 / $93 £79 / €111 / $122

Headline Box £40 / €56 / $62 £59 / €83 / $91

Target Sector £ per week $ per week € per weekDaily briefing Sticker £1,950 $3,120 €2,340

Email Alert MPU – Reading Pane

£2,480 $3,968 €2,976

Email Alert MPU- Follow On

£2,250 $3,600 €2,700

Email Alert – Top Banner £2,500 $3,784 €3,000

*Premium impressions include any of the following: Geographic Targeting, Sector Targeting, Re-targeting artwork, Post Impression Tracking, Mobile specific messaging, Expandable and video creative, Guaranteed position

Peak: Apr / May / June / Sept / Oct / Nov / DecOff peak: Jan / Feb / Mar / Jul / Aug

Online Direct



Direct

Direct MarketingLloyd’s List now provides Direct Marketing Solutions with emails and traditional postal services available, this new service gives you direct access to the decision makers that count.

u Lloyd’s List direct mail solutions allow us to cut the data by Industry, geographic area and job function and send your message direct, cutting out wastage and increasing the chances of quality response.

u Generate direct leads after you have built trust in the market through your brand advertising and sponsorship campaigns by contacting our high quality database direct by email and by post.

Pricing per send

NEW FOR 2016

First ‘000 Names Per ‘000£1,000€1,400$1,550

£500€700$775

Lloyd’s List Global Awards | 2017


Lloyd’s ListMiddle East & Indian

Subcontinent Awards | 2016Maritime intelligence |

Lloyd’s ListAsia Awards | 2016


Lloyd’s ListGreek Awards | 2016

Maritime intelligence | Lloyd’s ListThe America's Awards | 2017


10 / Lloyd’s List | informa Contact us to discuss your marketing [email protected]

Get in front of your Target MarketAt Lloyd’s List we market our events to your target audience, and are attended by some of the biggest names in shipping. Being recognised as a sponsor at a Lloyd’s List event will communicate value and support with the focussed audience at our Awards.

Industry Involvement and Giving BackGetting involved with our events will be sending a message to the attendees that sponsors are genuinely interested in providing support. Companies that show involvement in industry accomplishments spark more human interest and appeal to the audience.

Form new Business PartnershipsCreate new professional relationships with other sponsors, vendors, speakers and attendees to enhance your position in the industry. Each event welcomes several hundred industry leaders giving you effective brand exposure.

At the event, you will also receive a complimentary table, with wine and a delicious three-course meal for you and your guests.

Event sponsorshipThe Lloyd’s List Awards are a highly effective way to engage the right audience across all our channels culminating in a unique series of face to face experiences.

Great night, right people in attendance

Lloyd’s List is globally recognised… even outside shipping. A respected and relevant event

In person


Campaign 1 Online / In print / In person / Direct u 600k digital advertising impressions with Brand Analytics and local

language targetting u 4 x opening Double Page Spread print adverts in The Intelligence magazine u 4 x Full Page print adverts in The Intelligence magazine u 1 x Full Page print advert in the Lloyd’s List 100 Most Influential People

supplement u 5 x full page print adverts in the Lloyd’s List Show Dailies at Posidonia u 12 weeks banner advertising on the Lloyd’s List Daily Briefing Email u 1 x Lloyd’s List Awards Category Sponsorship u 6 x direct email campaigns to targeted audience segments u 6 x direct postal campaigns to targeted audience segments

Campaign 3 Online / In print / Direct u 440k digital advertising impressions with Brand Analytics and local

language targeting u 4 x Full Page print adverts in The Intelligence magazine u 1 x Full Page print advert in the Lloyd’s List 100 Most Influential People in

Shipping supplement u 5 x quarter page strip adverts in the Lloyd’s List Show Dailies at Posidonia u 12 weeks banner advertising on the Lloyd’s List Daily Briefing Email u 3 x direct email campaigns to targeted audience segments

Campaign 2 Online / In print / In person / Direct u 500k impressions geo targeted u 12 weeks banner advertising on the Daily Briefing Email u 6 x Full pages The Intelligence magazine u 5 x quarter page strip adverts in the Lloyd’s List Show Dailies at Posidonia u 1 x Lloyd’s List Awards Category Sponsorship u 6 x direct email campaigns to targeted audience segments

Campaign 4 Online / In print u 320k impressions geo targeted u 4 x Full page print adverts in The Intelligence magazine u 4 weeks banner advertising on the Daily Briefing Email u 5 x quarter page strip adverts in the Lloyd’s List Show Dailies at Posidonia u 1 x Full Page print advert in the Lloyd’s List 100 Most Influential People in

Shipping supplement

We tailor a bespoke campaign, here is a selection of 4 that might guide your thinking whatever your budget.

How to engage our audience



How we measure campaign success

5 seconds in view = 79% greater brand recall*

Lloyd’s List Brand Analytics live monitors your campaign and allows us to deliver weekly optimisation reports to ensure your advertising is not just seen, but is remembered by your customers.

The service measures time, interactivity and viewability in the most effective ways, enabling you to optimise your online campaigns.

Print brand impact survey

Readers of Lloyd’s List: The Intelligence Magazine are surveyed to give their feedback on the adverts they see in the publication. By placing an advert you will get genuine customer feedback about how attention grabbing, believable, informative and effective your advertising message is.

Our team analyse the readers reactions and benchmark your advert against others in the market, presenting you a high quality analytical report to help you continuously improve your campaign performance, delivering positive impact on your business and improving the return on investment from your marketing.

Active exposure timeThe average number of seconds for which an ad unit is viewable while a user is actively reading on the page

InteractivityHover rate, scroll rate, interaction rate, heat maps

Lifetime exposureThe total amount of time a user spends with all viewable impressions over the course of a campaign

ViewabilityIn view time, In view rate (%)

Total active exposure time-pageThe total amount of time users are actively spending on a page

Optimise Your Online Campaign

TimeActive exposure time, Lifetime exposure of ad

Online

*study by Financial Times



Print Advertising Rates

The Intelligence print sizes Containerisation International print sizes

Series booking x1 x4 x8 x10

Double Page Spread£12,041€16,857$18,664

£8,056€11,278$12,487

£6,500€9,100

$10,075

£5,000€7,000$7,750

Full Page£8,595

€12,033$13,322

£6,175€8,645$9,571

£4,500€6,300$6,975

£3,000€4,200$4,650

Half Page£4,489€6,285$6,958

£3,175€4,445$4,921

£2,450€3,430$3,798

£1,750€2,450$2,713

Quarter Page£2,388€3,343$3,701

£1,746€2,444$2,706

£1,300€1,820$2,015

£950€1,330$1,473

Series booking x1 x4 x8 x10

Double Page Spread£8,295

€11,613$12,857

£6,150€8,610$9,533

£4,950€6,930$7,673

£4,000€5,600$6,200

Full Page£5,125€7,175$7,944

£4,000€5,600$6,200

£3,000 €4,200$4,650

£2,500€3,500$3,875

Half Page£3,000€4,200$4,650

£2,000€2,800$3,100

£1,500€2,100$2,325

£1,050€1,470$1,628

Quarter Page£1,750 €2,450$2,713

£1,200€1,680$1,860

£950€1,330 $1,473

£550€770$853

Double Page Spread (DPS)with bleed:

426mm x 286mm

Double Page Spread (DPS)with bleed:

426mm x 303mm

Full Pagewith bleed:

216mm x 286mm

Full Pagewith bleed:

216mm x 303mm

Half Page Horizontal

180mm x 126mm

Half Page Horizontal

185mm x 130mm

Half Page Vertical

88mm x 256mm

Half Page Vertical

90mm x 275mm

Quarter Page88mm x 126mm

Quarter Page Vertical

90mm x 130mm

Quarter Page Horizonal

185mm x 60mm

In print

The more you book the better it gets. Greater impact, better results, better value.

magazine

*rates are per advert


March JulyMay

Greece magazine

Lloyd’s List North America

Awards

Lloyd’s List Middle East &

June

OctoberAugust


Contact us

[email protected] info.lloydslist.com/advertise

Linsey Dinesan-Rajan [email protected]+1 (0) 212 652 5334

Robbi [email protected]+44 (0) 207 017 4954

Arundhati SahaAsia-Pacific +65 (0) 6508 2425 [email protected]

Maxwell HarveyClassified & Recruitment [email protected]+44 (0) 207 017 5754

Malgorzata [email protected]+44 (0) 203 377 3368

Janet WoodGreece & Cyprus+44 (0) 203 290 0692 [email protected]

Joseph D’Albora Head of Sales Asia-Pacific+61 (0) 290 804 [email protected]

Raffael FernandesHead of Sales EMEA & Americas+44 (0) 20 3377 [email protected]

Luke PerryGlobal Key [email protected]+44 (20) 755 19796

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