Marketing Strategies of VodafoneA new.doc

7/23/2019 Marketing Strategies of VodafoneA new.doc

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ASummer Training Project Report

ON

MARKETING STRATEGIES OFVODAFONE

TO BE SUBMITTED TO DR. APJ ABDUL KALAM TECHNICALUNIVERSITY, LUCKNOW

IN THE PARTIAL FULFILLMENT OF THE REQUIREMENTFOR THE DEGREE

OF

MASTER OF BUSINESS ADMINISTRATION

Batch 2014-16

Submitted To:

Submitted By:

Mr. Vinod Bagar Rahul Singh

(Faculty of Management) Roll No. 14288!!"1

MBA III S#$

VENKATES%&ARA INSTIT'TE OF TE(%NO)OG* MEER'T

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(Afliated To DR. APJ ABDUL KALAM TECN!CAL UN!"ERS!T#$

LUCKNO%!

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DE()ARATION

IRahul Singh Student ofMBA + III SEM VIT, M##ru-, here by declare that the project report

titled Mar/#-ing S-ra-#gi#0 O Vodaon# was undertaken by me at Starpowerz direct sales

team and was carried on under the guidance of Mr. Vinod Bagar, A00- 3ro#00or, VIT, M##ru-

This present work is original and has not been submitted for the purpose of receiving degree from

any university.

Rahul Singh

Roll No. 14288!!"1

MBA III S#$

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A(KNO&)EDGEMENT

Presenting a Summer Training project of this type is an arduous task, demanding a lot of

time. I cannot in full measure reciprocate the kindness shown and contribution made by

various persons in this endeavor. I will remember all of them with gratitude.

I am etremely gratified to Mr. Vinod Bagar, A00- 3ro#00or, VIT, M##ru- who was

etremely helpful in offering his professional epertise and bestowing me practical

knowledge in all spheres related to the whole organization working.

I am always beholden to my !od, for always being with me and showing me the right ways,

my family, for always doing favors to me and my friends and colleagues consistently helped

with encouragement and criticism throughout the project work, for always lifting my sights to

higher vision, raising my personality beyond normal limitation and for realizing me my

strengths and potential, as I did not always welcome her ehortation, "try again# you can do

better.$ %ut this project owes a great deal to it & and so do I.

Rahul Singh

Roll No. 14288!!"1

MBA III S#$

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3REFA(E

The Project 'eport is based on Mar/#-ing S-ra-#gi#0 o Vodaon#.

The topic for my project report is(

The Project 'eport revolves around the )odafone services *imited tried to eplore the

various aspects of postpaid connection. The certain objectives were predefined and the task

was to accomplish them. This report also provides the survey analysis about the nature of

retailer prescription and the key factors over which a company should have a strong hold to

survive with a long+term view.

The study was confined geographically to eerut. The data source was collected from the

regular visits of retailer-s.

special taskwas also assigned to me to analyze the market opportunities in different

regions of eerut. It under that different counter has been visited. set of /uestionnaire was

prepared 0 scrutinized before going for market analysis.

The whole process during the entire training program is well planned and the data was

initially collected about the reputed 'etailer-s the respective eecutives of concerned areas.

The task was divided into small goals which to be accomplished on the daily basis.

1inally it was a great eperience at the corporate level being interacted with different reputed

personalities and it makes practically aware about the strategies development process and

their break up in goals and defining policies to achieve them and handle different difficult

situations.

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(ONTENTS

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INTROD'(TION

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Vodaon# Grou 3l5 H*S;( )45, 3S5G( )45 is a %ritish multinational

telecommunications company head/uartered in *ondon, 6nited Jingdom. It is the worldKs

second+largest mobile telecommunications companymeasured by both subscribers and 9E22

revenues Hin each case behind 7hina obile, and had @>D million subscribers as of

5ecember 9E22.

)odafone owns and operates networks in over >E countries and has partner networks in over

@E additional countries. Its )odafone !lobal ;nterprise division provides telecommunications

and IT services to multinational corporate clients in over 8B countries. )odafone also owns

@BL of )erizon Aireless, the largest mobile telecommunications company in the 6nited

Statesmeasured by subscribers.

)odafone has a primary listing on the *ondon Stock ;changeand is a constituent of the

1TS; 2EE Inde. It had a market capitalization of approimately M?D.@ billion as of 9>

5ecember 9E22, the second+largest of any company listed on the *ondon Stock ;change.It

has a secondary listing on3S5G.

OB6E(TIVE

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http://en.wikipedia.org/wiki/London_Stock_Exchangehttp://www.londonstockexchange.com/exchange/prices-and-news/stocks/prices-search/stock-prices-search.html?nameCode=VODhttp://en.wikipedia.org/wiki/NASDAQhttp://www.nasdaq.com/symbol/vodhttp://en.wikipedia.org/wiki/United_Kingdonhttp://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Londonhttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/List_of_mobile_network_operatorshttp://en.wikipedia.org/wiki/List_of_mobile_network_operatorshttp://en.wikipedia.org/wiki/China_Mobilehttp://en.wikipedia.org/wiki/Verizon_Wirelesshttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/London_Stock_Exchangehttp://en.wikipedia.org/wiki/FTSE_100_Indexhttp://en.wikipedia.org/wiki/Market_capitalisationhttp://en.wikipedia.org/wiki/NASDAQhttp://en.wikipedia.org/wiki/London_Stock_Exchangehttp://www.londonstockexchange.com/exchange/prices-and-news/stocks/prices-search/stock-prices-search.html?nameCode=VODhttp://en.wikipedia.org/wiki/NASDAQhttp://www.nasdaq.com/symbol/vodhttp://en.wikipedia.org/wiki/United_Kingdonhttp://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Londonhttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/List_of_mobile_network_operatorshttp://en.wikipedia.org/wiki/List_of_mobile_network_operatorshttp://en.wikipedia.org/wiki/China_Mobilehttp://en.wikipedia.org/wiki/Verizon_Wirelesshttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/London_Stock_Exchangehttp://en.wikipedia.org/wiki/FTSE_100_Indexhttp://en.wikipedia.org/wiki/Market_capitalisationhttp://en.wikipedia.org/wiki/NASDAQ


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In today-s world telecom market is epanding at a tremendous rate with introduction of

several service providers, the competition in the market is becoming "cut throat.$ Aith

the growing competition an organization needs to build strengths in such a way that it can

outperform the competitors and remain in competition.

)odafone communication brought about a revolution in telecom market by introducing

!S technology for the first time in the country and offered a never before price which

helped them to build one of the largest customer base in the country.

This project is about improving the sales and distribution management of vodafone post

paid mobiles in eerut to beat the competition and recover from the drowning sales in

the starting of current financial year. The project included improvement of

communication between the retailers and post paid channel officials, introduction of new

plans and offers for the customer and to promote the sales.

fter going through this report the reader will get to know about several plans and the

steps taken to improve sales and distribution management in east cluster.

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(OM3AN* 3ROFI)E

India operates one of the largest telecom networks in sia. The telecommunication

network continued to grow at a rapid pace as a higher switching capacity of 2=.D lakh lines

was added in the network in 2DD?+DD as against >B.9 lakh lines in 2DD=+D? resulting in an

increase of 99.B per cent in the switching capacity in 2DD?+DD over the preceding year. The

number of new connections provided in 2DD?+DD Hwas >=.D lakh as against >9.8 lakh in 2DD=+

D?. Similarly, microwave and optical fiber network was enhanced. 9,E8,BEE lines of Trunk

utomatic ;change HTF capacity, 2@,EED 'oute Jilometers H'Js of microwave and

>2,==2 'oute Jilometers of optical fiber were added in 2DD?+DD over the total TF capacity

of 29,82,BEE lines. =9,BD9 'oute Jilometers of microwave and =8,982 'oute Jilometers of

optical fiber respectively as on arch >2, 2DD?. ;fforts to epand the network have been

continued in 2DDD+9EEE.

(E))')AR MOBI)E SERVI(E 3ROVIDERS

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INTROD'(TION7

7ellular Telephony + the technology that gives a person the power to communicate anytime,

anywhere + has spawned an entire industry in mobile telecommunication. obile telephones

have become an integral part of the growth, success and efficiency of any business N

economy.

The most prevalent wireless technology in the world today, is !S. The !S o6 H!lobal

System for obile 7ommunications was instituted in 2D?= to promote and epedite the

adoption, development and deployment and evolution of the !S standard for digital

wireless communications. The ssociation was formed as a result of a ;uropean 7ommunity

agreement on the need to adopt common standards suitable for cross border ;uropean mobile

communications. Starting off pvodafonearily as a ;uropean standard, the !roupe Speciale

obile as it was then called, soon came to represent the !lobal System for obile

7ommunications as it achieved the status of a world+wide standard. The !S o6

ssociation addresses issues of concern facing the operator, the administrator, the regulator

around theglobe.

The !S membership has grown eponentially since 2DD9. The membership now etends to

>9> members from over 29B countries. HSee graph The !S network now services over 29B

million customers world+wide. The worldKs satellite operators have also joined the !S

community, which further adds to its strength and impact on world markets. !S is today,

the worldKs leading digital standard accounting for 8@L of the global digital wireless market.

The cellular obile Service Providers H7SP shall be permitted to provide mobile

telephony services including permission to carry its own long distance traffic within their

service area without seeking an additional license. 5irect interconnectivity between licensed

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7SPKs and any other type of service provider Hincluding another 7SP in their area of

operation including sharing of infrastructure with any other type of service provider shall be

permitted.

*icenses would be awarded for an initial period of twenty years and would be etendible by

additional periods of ten years thereafter.

FIED SERVI(E 3ROVIDERS

The 1ied Service Providers H1SP shall be freely permitted to establish Olast mileK

linkages to provide fied services and carry long distance traffic within their service area

without seeking an additional license. 5irect interconnectivity between 1SPs and any other

type of service provider Hincluding another 1SP in their area of operation and sharing of

infrastructure with any other type of service provider shall be permitted. The 1SP allowed to

directly interconnect with the )S3* after the opening up of national long distance from

:anuary 2, 9EEE. The 1SP may also utilize last mile linkages or transmission links within its

service area made available by other service providers.

The 1SP licenses would be re/uired to pay a one time entry fee. ll 1SP licensees shall pay

license fee in the form of a revenue share. It is proposed that the appropriate level of entry fee

and percentage of revenue share and basis for selection of new operators for different service

areas of operation would be recommended by T'I in a time+bound manner, keeping in view

the objectives of the 3ew Telecom Policy.

s in the case for cellular, for A** also, availability of appropriate fre/uency

spectrum as re/uired is essential not only for providing optimal bandwidth to every operator

but also for entry of additional operators.

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(AB)E SERVI(E 3ROVIDERS

6nder the provisions of the 7able 'egulation ct, 2DDB, 7able Service Providers H7SP shall

continue to be freely permitted to provide Klast mileK linkages and switched services within

their service areas of operation and operate media services, which are essentially one+way,

entertainment related services.

INTERNET TE)E3%ON*

Internet telephony shall not be permitted at this stage. Cowever, !overnment will continue to

monitor the technological innovations and their impact on national development and review

this issue at an appropriate time.

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RADIO 3AGING SERVI(E 3ROVIDERS

The 'adio Paging Service Providers H'PSP shall be permitted to provide

paging services within their service area of operation, 5irect interconnectivity between

licensed 'PSPs and any other type of service provider in their area of operation including

sharing of infrastructure shall be permitted. Interconnectivity between service providers in

different service areas shall be reviewed in consultation with T'I.

The radio paging licenses shall pay a one time entry fee. The basis for determining the entry

fee and basis for selection of additional operators will be recommended by the T'I. ll

radio paging licensees shall pay license fee as a revenue share.

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OT%ER SERVI(E 3ROVIDERS

1or application like tele banking, tele+medicine, tele+education, tele trading, e+

commerce, other service providers will be allowed to operate by using infrastructure provided

by various access providers. 3o license fee will be charged but registration for specific

services being offered will be re/uired. These service providers will not infringe on the

jurisdiction of other access providers and they will not provide switched telephony.

t present in the country, there are 9@8E@ electronic and 2B non+electronic echanges are

functioning.

The 6nion 7abinet approved the migration package for private telecom operators. Subse/uent

to the adoption of 3ew Telecom Policy H2DDD by the government, the eisting licensees of

7ellular obile Telephone Services and %asic Telephones Services were offered to migrate to

3TP 2DDD. s per this package, the licensees were offered migrations to 3TP+2DDD.

lthough the telecom segment is liberalized and this important segment does not come free

from controversies and contentious issues. Issues like implementation of the 7PP regime as

recommended by the T'I, the role of T'I in issuing licenses, the cancellation of licenses,

the percentage of revenue share between private operators and the government and lastly the

differences between T'I and T3* over the launch of the latest cellular services are some

among the issues to be solved.

The 5oT has drawn an ambitions plan to provide over one million telephone connections

based on wireless in local loop HA** system during 9EEE+E2.

The government initiated the process of separating the policy making functions of the 5epartment of

Telecom from its functions as a service provider.

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Vodaon#is a%ritishmobile network operatorwith its head/uarters in3ewbury, %erkshire,

;ngland, 6J. It is the largest mobile telecommunications network company in the world by

turnover and has a market value of about M=B billion Hugust 9EE?. )odafone currently has

operations in 9B countries and partner networks in a further @9 countries.

The name )odafone comes from Voice data on#, chosen by the company to reflect the

provision of voice and data services over mobile phones.

s of 9EED )odafone had an estimated >E> million customers in 9B marketsacross B

continents. 4n this measure, it is the second largest mobile telecom group in the world behind

7hina obile.

In the 6nited States, )odafone owns @BL of )erizon Aireless, the largest wireless

telecommunications network in the 6nited States, based on number of subscribers.

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Vodaon# Grou

In 2D?9 'acal ;lectronics plcKssubsidiary 'acal Strategic 'adio *td. won one of two 6J

cellular telephone network licences# the other going to %ritish TelecomThe network, known

as 'acal )odafone was ?EL owned by 'acal, with illicomand the Cambros Technology

Trust owning 2BL and BL respectively. )odafone was launched on 2 :anuary 2D?B. 'acal

Strategic 'adio was renamed 'acal Telecommunications !roup *imited in 2D?B. 4n 9D

5ecember 2D?8 'acal ;lectronics bought out the minority shareholders of )odafone for

!%M22E million.

In September 2D?? the company was again renamed 'acal Telecom and on 98 4ctober 2D??

'acal ;lectronics floated 9EL of the company. The flotation valued 'acal Telecom at

!%M2.=billion. 4n 28 September 2DD2 'acal Telecom was demerged from 'acal ;lectronics

as Vodaon# Grou.

In :uly 2DD8 )odafone ac/uired the two thirds of Talkland it did not already own for M>E.8

million. 4n 2D 3ovember 2DD8, in a defensive move, )odafone purchasedPeoples Phonefor

M== million, a 2?2 store chain whose customers were overwhelmingly using )odafoneKs

network. In a similar move the company ac/uired the ?EL of stec 7ommunications that it

did not own, a service provider with 92 stores.

In 2DD= )odafone introduced its Speechmarklogo, as it is a /uotation markin a circle# the 4Ks

in the )odafone logotype are opening and closing /uotation marks, suggesting conversation.

4n 9D :une 2DDD )odafone completed its purchase of irTouch 7ommunications, Inc.and

changed its name to Vodaon# Air-ou5h l5. Trading of the new company commenced on >E

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:une 2DDD. To approve the merger, )odafone sold its 2=.9L stake in ;+Plus obilfunk. The

ac/uisition gave )odafone a >BL share ofannesmann, owner of the largest !erman mobile

network.

)odafoneKs original logo used until the introduction of the speechmark logo in 2DD=

4n 92 September 2DDD )odafone agreed to merge its 6.S. wireless assets with those of %ell

tlantic 7orpto form )erizon Aireless. The merger was completed on @ pril 9EEE.

In 3ovember 2DDD )odafone made an unsolicited bid for annesmann, which was rejected.

)odafoneKs interest in annesmann had been increased by the latterKs purchase of 4range, the

6J mobile operator. 7hris !ent would later say annesmannKs move into the 6J broke a

gentlemanKs agreement not to compete in each otherKs home territory. The hostile takeover

provoked strong protest in !ermany and a titanic struggle which saw annesmann resist

)odafoneKs efforts. Cowever, on > 1ebruary 9EEE the annesmann board agreed to an

increased offer of M229bn, then the largest corporate merger ever. The ;6 approved the

merger in pril 9EEE. The conglomerate was subse/uently broken up and all manufacturing

related operations sold off.

4n 9? :uly 9EEE the 7ompany reverted to its former name, Vodaon# Grou 3l5. In pril

9EE2 the first >!voice call was made on )odafone 6nited JingdomKs >! network.

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map showing )odafone !lobal ;nterpriseK footprint. )odafone 4perating 7ountries

)odafoneKs partners and affiliates

In 9EE2 the 7ompany took overEircell,then part ofeircomin Ireland,and rebranded it as

)odafone Ireland. It then went on to ac/uire :apanKs third+largest mobile operator :+Phone,

which had introduced camera phones first in :apan.

4n 2= 5ecember 9EE2 )odafone introduced the concept of Partner 3etworks by signing

T57obil of 5enmark. The new concept involved the introduction of )odafone

international services to the local market, without the need of investment by )odafone. The

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http://enterprise.vodafone.com/discover_global_enterprise/global_reach.jsphttp://en.wikipedia.org/wiki/Eircellhttp://en.wikipedia.org/wiki/Eircellhttp://en.wikipedia.org/wiki/Eircomhttp://en.wikipedia.org/wiki/Eircomhttp://en.wikipedia.org/wiki/Irelandhttp://en.wikipedia.org/wiki/Irelandhttp://en.wikipedia.org/wiki/Vodafone_Irelandhttp://en.wikipedia.org/wiki/TDC_A/Shttp://en.wikipedia.org/wiki/File:Vodafone_World_Footprint.jpghttp://en.wikipedia.org/wiki/File:Vodafone.Iasi-Romania.JPGhttp://enterprise.vodafone.com/discover_global_enterprise/global_reach.jsphttp://en.wikipedia.org/wiki/Eircellhttp://en.wikipedia.org/wiki/Eircomhttp://en.wikipedia.org/wiki/Irelandhttp://en.wikipedia.org/wiki/Vodafone_Irelandhttp://en.wikipedia.org/wiki/TDC_A/S


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concept would be used to etend the )odafone brand and services into markets where it does

not have stakes in local operators. )odafone services would be marketed under the dual+brand

scheme, where the )odafone brand is added at the end of the local brand. Hi.e., T57 obil+

)odafone etc.

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In-rodu5-ion -o 9oo9oo0

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o Q Pug- was the mascot for )odafone

o IP* 9EE? had )odafone going in Pug for

o its QCappy to Celp- service

(hara5-#ri0-i50 #a5h l#nd0 -o 9oo9oo0(

o 7ute

o Guirky

o 7uddly

o lien Species

o Cumanlike

o Carmless

o Jiddish

o rchetype( 7hild

o Cumourous

o 3ot complicated

o 1ull of life

o Simple

o pproachable

o dorable

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&ha- do -h#0# 5hara5-#ri0-i50 5on:#;E different T)7s for )S

including & 7ricket alerts, beauty alerts, phone backup, 7hota 7redit,

)odafone aps, )odafone call filter, *ive games, usical greetings... ;tc

o 9E & >E seconds duration with the ad message about the )S. ;nding with

"ake the ost of 3ow$

Ma/ing o 9oo9oo0

o Prakash )erma of 3irvana 1ilms

o 1ilmed in South frica with local crew

o ovement, Talk, !estures, ;motions,

o 7ostume designs and artwork

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(o0-0

o nimations are 2E+2B times costlier than real people

o oooos had low cost costumes, real people

o Speedy Schedules

o >E advertisements cost only 's > 7rores

o 9E+>E sec long

o oooo name nowhere in commercial

o assive )iral arketing

'0# o in-#rn#- or ro$o-ion

o 5ownloadable 'ingtones, wallpapers, screensavers and videos

o 1acebook & aimed at building a community

o 5edicated microsite & "Ahat kind of oozoo are you$

Oi5ial Fan ag# o 9oo9oo0 on Fa5#>oo/ r#0ul-0

o %ig hit on the internet

o 7uriosity about the characters

o ccording to dvertising ge( world-s most viewed video advertisement

campaigns capturing first position

o ;;'6T( )odafone has won P;T HPeople for ;thical Treatment for

nimals India0apos#s first !litter %o awards for its popular

0apos#oooo0apos# advertisement.

I3) I$a5-

o ?BL of most visible brand on screen

o Cit in both the weeks

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o ost watched brand in breaks

o )odafone & 2BL of commercial ads

Cas been a *aunch+Pad for both CT7 and iPhone obile Phones

o 4fficial Sponsor for ;ngland 7ricket Team since 2B years

oo4o characters are cute, charming and funny looking shaped white people doing crazy

things. 7ontrary to their looks, these are not cartoon characters but actual people wearing that

oo4o costume. )odafone has created special oo4o section on their website and

offeringcool oo4o wallpapers. lso check the screensaver, it got great visual and music &

like the oo4o magic

Vodaon# laun5h#0 (o$l#-# -h# 9oo=oo 0-or; (o$#-i-ion

umbai, 3ovember 9B, 9EED & )odafone ;ssar, one of India-s leading cellular services

providers, today launched the Q7omplete the oozoo story- 7ompetition for the millions of

oozoo fans across India on the eve of its new oozoo advertisement campaign. The

Q7omplete the oozoo story- 7ompetition will be hosted on 1acebook and 7ontestants can

watch snippets of unreleased oozoo T)7s and create their own oozoo stories to participate

in the competition. The competition will start from 3ovember 9@, 9EED and continue till

:anuary 2, 9E2E.

To make the competition more fun and fulfilling, the best entry every week stands a chance to

win a %lack%erry Storm. lso, as many as 2EEE oozoo T+shirts will be given away to the

most creative entries over the B week duration of this fun competition.

This is another step by )odafone to fulfil the love and affection that hundreds of thousands of

fans have showered on oozoos & the lovable fictional characters from )odafone-s recent

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advertising campaign. 7ompelled by demand by fans, )odafone had also launched official

oozoo merchandise recently, in a tie+up with Shoppers Stop, one of the leading large format

retail store chain in India.

)odafone-s oozoos has been one of the most talked about creative ad campaigns capturing

the imagination of India. )odafone recently won the 73%7 waaz 7onsumer ward for

QStoryboard 7ampaign of the lakh oozoo fans, which makes it one of the

largest fan clubs.

Vodaon# and Sho#r0 S-o laun5h 9oo=oo M#r5handi0#

umbai, 4ctober 98, 9EED( 'etail ajor Shopper-s Stop *imited and )odafone ;ssar, one of

India-s leading cellular services providers, today announced the launch of merchandise

featuring the immensely popular oozoos & the lovable characters from a recent )odafone

;ssar advertising campaign. In a first of its kind arrangement, Shoppers Stop has gained the

eclusive rights to manufacture and retail official oozoo merchandise in specified categories

across all Shoppers Stop stores in the country. The specified categories include t+shirts,

Jidswear, ugs, %ed and %ath accessories.

This deal arises in the wake of the immense popularity of oozoos generated during)odafone ;ssar-s advertisement campaign and marks a new era in the Indian contet of

character based marketing.

Speaking on the occasion, r. Jumar 'amanathan H7hief arketing 4fficer, )odafone

;ssar said, "oozoos have amassed a devout fan+following and this compelled us to bring

them even closer to fans in the form of merchandise. Shoppers Stop was a natural choice as

our merchandising partner given its attributes of credibility, reach and /uality which are in

26


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line with the epectations of an offering from )odafone.$

lso speaking on the occasion, r. )inay %hatia, 7ustomer 7are ssociate 0 )P arketing

0 *oyalty, added, "7arrying forward our new brand philosophy of QStart Something 3ew- we

are delighted to partner with )odafone ;ssar in setting an eclusive retail arrangement of

brand mascot merchandising. This is a first+of+its+kind arrangement in the history of India-s

advertising that a %rand mascot is being licensed for merchandising. 7haracter

merchandising is a new emerging trend in India targeted the stores, Jolkata H> stores, %angalore H9 stores, Cyderabad H> stores, :aipur H9

stores, Pune H9 stores, !urgaon, 7hennai, !haziabad, *ucknow and 3oida.

Shoppers Stop is the only Indian member of I!5S HIntercontinental !roup of 5epartmental

stores along with 9D other eperienced retailers from all over the world. r. %.S. 3agesh,

7ustomer 7are ssociate 0 )ice 7hairman, Shopper-s Stop *td, has been recognised as an

iconic retailer and was inducted into the Aorld 'etail Call of 1ame 9EE?. r. 3agesh is the

27


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only Indian retailer to take a significant place alongside more than 2EE stalwarts of the global

retail industry, which includes veterans like Sam Aalton of Aal+art, !iorgio rmani, :ack

7ohen of Tesco, Simon arks and Israel Sieff of arks 0 Spencer# Ingvar Jamprad of Ikea,

amongst others. 7I felicitated the Q!olden Scale Trophy- to r. 3agesh in honour of thisachievement.

Shoppers Stop has been awarded the ";merging market retailer of the


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9oo9oo0 do$ina-ing So5ial N#-or/ing 0i-#0

o 7reated Strong ssociation

o Aallpapers, emoticons, ringtones, videos, contests,pictures, stories etc

o )ideos had >million hits in > weeks

o ost watched viral video for 9 weeks

o


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Vodaon# Glo>al En-#rri0#

!lobal ;nterpriseis a business set up by )odafone with the sole purpose of handling

)odafoneKsmultinationalclients. It is the high endbusiness to businesssection of )odafone

group, and acts like an operating country Hsuch as for eample )odafone 6J. 5evices and

services available in any operating country, are available to !lobal ;nterprise customers in

the same country, and so )odafone !lobal ;nterprise are able to offer a wide range of

products. )odafone !lobal ;nterprise have a presence in over 8B countries and this number is

epected to grow in future, as with the recent a/cuisition of!hana Telecom. Since its

foundation in 9EE=, !lobal ;nterprise has aimed to be a world leader in managed mobility

services. )odafone !lobal ;nterprise are head/uartered in3ewbury, but do have operatives

around the world# while many of )odafoneKs marketing employees are relocated to *ondon,

!lobal ;nterpriseK team will remain in3ewbury.

3ick :effery leads )odafone !lobal ;nterprise. Ce led the creation of )odafone !lobal

;nterprise in 9EE= and continues to define the strategyand operational eecution for

)odafoneKs relationship with multi+national corporate customers. !lobal ;nterprise have a

dedicated group of account managers, at both global and national levels, who look after

customers needs, and are supported by pre+sales and technical consultancy teams.

Products and Services include ;nterprise 7entral, Telecomms anagement, !lobal 5evice

Portfolio and anaged obility Services. In 9EED )odafone !lobal ;nterprise was the

winner of %est obile ;nterprise Service at the !S !lobal obile wards 9EED.

30
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Euro#

N#-or/0 in Euro#

Maori-;Con#d Minori-;Con#d No On#r0hi

lbania 1rance ustria %elgium

7zech 'epublic Poland %ulgaria 7hannel Islands

!ermany 7roatia 7yprus

!reece 5enmark ;stonia

Cungary 1inland 1aroe Islands

Ireland Iceland *atvia

Italy *ithuania *uembourg

alta 'ep. of acedonia 3orway

3etherlands 'ussia Serbia

3orthern 7yprus Slovenia Sweden

Portugal Switzerland 6kraine

31
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'omania

Spain

Turkey

6J

In 1ebruary 9EE9 1inland was added into the mobile community, as 'adiolinja is signed as a

Partner 3etwork. 'adiolinja later changed its named to ;lisa. *ater that year the 7ompany

rebranded :apanKs :+sky mobile internet service as )odafone liveVand on > 5ecember 9EE9

the )odafone brand was introduced in the ;stonian market with signing of a Partner 3etwork

greement with 'adiolinja H;esti. 'adiolinja H;esti later changed its name to;lisa.

4n = :anuary 9EE> the 7ompany signed a group+wide Partner agreement with mobilkom

ustria. s a result, ustria, 7roatia, and Sloveniawere added to the community. In pril

9EE> 4g )odafonewas introduced in the Icelandic market and in ay 9EE> )odafone Italy

H4mnitel Pronto+Italia was rebranded)odafone Italy. 4n 92 :uly 9EE> *ithuaniawas added

to the community, with the signing of a Partner 3etwork agreement with %itW.

In 1ebruary 9EE@ )odafone signed a Partner 3etwork greement with *uembourgKs

*u!S and a Partner 3etwork greement with 7ytaof 7yprus. 7yta agreed to rename its

mobile phone operations to 7ytamobile+)odafone. In pril 9EE@ the 7ompany purchased

Singlepoint airtime provider from :ohn 7audwell H7audwell !roup and appro 2.Bmillion

customers onto its base for M@EBmillion, adding sites in Stoke on Trent H;ngland to eisting

sites in 3ewbury HCG, %irmingham, Aarrington and %anbury. In 3ovember 9EE@ )odafone

introduced >!services into ;urope.

32
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In :une 9EEB the 7ompany increased its participation in 'omaniaKs 7onneto DDL and also

bought the 7zechmobile operator 4skar. 4n 2 :uly 9EEB 4skar of the 7zech 'epublic was

rebranded as 4skar+)odafone. *ater that year on 2= 4ctober 9EEB )odafone Portugal

launched a revised logo, using new tet designed by 5alton aag, and a >5 version of the

Speechmark logo, but still retaining a red background and white writing Hor vice versa. lso,

various operating companies started to drop the use of the SI card pattern in the company

logo. HThe rebranding of 4skar+)odafone and 7onne+)odafone also does not use the SI

card pattern. custom typeface by 5alton aagHbased on their font family Inter1ace

formed part of the new identity.

4n 9? 4ctober 9EEB 7onne in 'omania was rebranded as 7onne+)odafone and on >2

4ctober 9EEB the 7ompany reached an agreement to sell )odafone Sweden to Telenor for

approimately X2 billion. fter the sale, )odafone Sweden became a Partner 3etwork. In

5ecember 9EEB )odafone won an auction to buy TurkeyKs second+largest mobile phone

company, Telsim, [email protected] billion.Z2?[In 5ecember 9EEB )odafone Spainbecame the second

member of the group to adopt the revised logo( it was phased in over the following si

months in other countries.

In 9E2@ the 7ompany rebranded its Stoke+on+Trent site as Stoke Premier 7entre, a centre of

epertise for the company dealing with 7ustomer 7are for its higher value customers,

technical support, sales and credit control. ll cancellations and upgrades started to be dealt

with by this call centre. 4n B :anuary 9E2@ )odafone announced the completion of the sale of

)odafone Sweden to Telenor. 4n 1ebruary 9E2@ the 7ompany closed its %irmingham 7all

7entre. In 2 1ebruary 9E2@ 4skar )odafone became )odafone 7zech 'epublic, adopting the

revised logo and on 99 1ebruary 9E2@ the 7ompany announced that it was etending its

33
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footprint to %ulgariawith the signing of Partner 3etwork greement with obiltel, which is

part of mobilkom ustriagroup.

4n 29 arch 9E2@ former chief, Sir 7hristopher !ent, who was appointed the honorary post

7hairman for *ife in 9EE>, /uits following rumours of boardroom rifts. In pril 9E2@ the

7ompany announced that it has signed an etension to its Partner 3etwork greement with

%IT; !roup, enabling its *atvian subsidiary %IT; *atvija to become the latest member of

)odafoneKs global partner community. lso in pril 9E2@ )odafone Swedenchanged its name

to Telenor Sverige % and 7onne+)odafone became )odafone 'omania,also adopting the

new logo. 4n >E ay 9E2@ )odafone announced the then biggest loss in %ritish corporate

history [email protected] billion and plans to cut @EE jobs# it reported one+off costs of M9>.B billion due

to the revaluation of its annesmannsubsidiary. 4n 9@ :uly 9E2@ the respected head of

)odafone ;urope, %ill orrow, /uit unepectedlyZ2D[and on 9B ugust 9E2@ the 7ompany

announced the sale of its 9BL stake in %elgiumKs Proimusfor X9 billion. fter the deal,

Proimus was still part of the community as a Partner 3etwork. 4n B 4ctober 9E2@ )odafone

announced the first single brand partnership with 4g )odafonewhich would operate under

the name )odafone Icelandand on 2D 5ecember 9E2@ the 7ompany announced the sale of its

9BL stake in SwitzerlandKs Swisscom for [email protected] billion HM2.? billion. fter the deal,

Swisscom would still be part of the community as a Partner 3etwork. 1inally in 5ecember

9E2@ the 7ompany completed the ac/uisition of spective, an enterprise applications systems

integrator in the 6J, signaling )odafoneKs intent to grow a significant presence and revenues

in the I7Tmarketplace.

;arly in :anuary 9EE= Telsim in Turkey adopted )odafone dual branding as Telsim )odafone

and on 2 pril 9EE= Telsim )odafone Turkey dropped its original brand and became

)odafone Turkey.In addition , )odafone Turkeyalso gives service in Turkish 'epublic of

34
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3orthern 7yprus.4n 2 ay 9EE= )odafone added :erseyand !uernseyto the community, as

irtel was signed as Partner 3etwork in both crown dependencies. In :une 9EE= the )odafone

liveV mobile Internet portal in the 6J was relaunched. 1ront page was now charged for and

previously bundled data allowance was removed from eisting contract terms.Z9E[ll users

were given access to the full web rather than a Aalled !ardenand )odafone became the

first mobile network to focus an entire media campaign on its newly launched mobile Internet

portal in the 6J.Z92[4n 2 ugust 9EE= )odafone Portugallaunched )odafone essenger, a

service with Aindows *ive essengerand


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A0iaC3a5ii5

N#-or/0 in A0iaC3a5ii5


ustralia 7hina mainland fghanistan rmenia

India 1iji zerbaijan Cong Jong

3ew ealand India :apan alaysia

Samoa Singapore

Sri *anka Thailand

Turkmenistan 6zbekistan

In :uly 2DD> %ellSouth 3ew ealandKs network went live and 4ctober 2DD> )odafone

ustraliaKs network also went live. This was followed in :uly 2DD@ by )odafone 1ijiKs

network going live.

In 3ovember 2DD? )odafone purchased %ellSouth 3ew ealand which later became

)odafone 3ew ealand. In 2DDD :+Phone launched the :+sky mobile internet service in

response to 5o7ooKsi+odeservice. In 5ecember 9EE9 :+PhoneKs >!network went live.

36
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4n 2 4ctober 9EE> :+Phonebecame K)odafoneKand :+PhoneKs mobile internet service :+Sky

became )odafone *iveV. 4n > 3ovember 9EE> Singaporebecame a part of the community as

2was signed as partner network.

In 5ecember 9EE@ )odafone ustralia agreed to deploy high+speed P*Sbackbone network

built by *ucent Aorldwide Servicesusing :uniperhardware.Z9B[

Then in pril 9EEB SmarTonechanged the name of its brand to KSmarTone+)odafoneK after

both companies signed a Partner 3etwork greement. In ugust 9EEB )odafone launched >!

technology in 3ew ealandand in 4ctober 9EEB it began launching >! technology in

ustralia. 4n 9? 4ctober 9EEB the 7ompany announced the ac/uisition of a 2E per cent stake

in IndiaKs %harti Televentures, which operates the largest mobile phone network in India

under the brand nameirTel. 4n 99 5ecember 9EEB the 7ompany announced the completion

of the ac/uisition of the 2EL stake in %harti Televenturesof India.

In :anuary 9E2@ Indonesia, alaysia, and Sri *ankawere added to the )odafone footprint as

)odafone !roup signed a partner network agreement with Telekom alaysia. 4n 2= arch

9E2@ )odafone announced an agreement to sell all its interest in )odafone :apanto Soft%ank

for M?.D billion of which M8.? billion will be received in cash on closing of deal. )odafone

:apan later changed its name toSoft%ank obile. 4n D 4ctober 9E2@ )odafone 3ew ealand

bought 3ew ealandKs >rd largest I.S.P., iCugand on 2 3ovember 9E2@ )odafone ustralia

signed the ustralian 1ootball *eagueH1*Ks biggest individual club sponsorship deal with

the %risbane *ionsfor seasons 9EE=, 9EE? and 9EED.

4n 8 1ebruary 9EE= along with the partnership with 5igicel7aribbean Hsee below, Samoa

was added as a Partner arket. Then on 22 1ebruary 9EE= the 7ompany agreed to ac/uire a

controlling interest of 8=L in Cutchison ;ssar *imitedfor 6SY22.2 billion. t the same time,

37
http://en.wikipedia.org/wiki/J-Phonehttp://en.wikipedia.org/wiki/Vodafone_Japanhttp://en.wikipedia.org/wiki/Vodafone_Japanhttp://en.wikipedia.org/wiki/Vodafone_Live!http://en.wikipedia.org/wiki/Singaporehttp://en.wikipedia.org/wiki/Singaporehttp://en.wikipedia.org/wiki/MobileOnehttp://en.wikipedia.org/wiki/MPLShttp://en.wikipedia.org/wiki/Lucent#Divisionshttp://en.wikipedia.org/wiki/Juniper_Networkshttp://en.wikipedia.org/wiki/Vodafone#cite_note-24http://en.wikipedia.org/wiki/SmarTonehttp://en.wikipedia.org/wiki/SmarTone-Vodafonehttp://en.wikipedia.org/wiki/New_Zealandhttp://en.wikipedia.org/wiki/Australiahttp://en.wikipedia.org/wiki/Bharti_Televentureshttp://en.wikipedia.org/wiki/AirTelhttp://en.wikipedia.org/wiki/AirTelhttp://en.wikipedia.org/wiki/Bharti_Televentureshttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indonesiahttp://en.wikipedia.org/wiki/Malaysiahttp://en.wikipedia.org/wiki/Sri_Lankahttp://en.wikipedia.org/wiki/Telekom_Malaysiahttp://en.wikipedia.org/wiki/Vodafone_Japanhttp://en.wikipedia.org/wiki/SoftBankhttp://en.wikipedia.org/wiki/SoftBank_Mobilehttp://en.wikipedia.org/wiki/SoftBank_Mobilehttp://en.wikipedia.org/wiki/Vodafone_New_Zealandhttp://en.wikipedia.org/wiki/Internet_service_providerhttp://en.wikipedia.org/wiki/IHughttp://en.wikipedia.org/wiki/Vodafone_Australiahttp://en.wikipedia.org/wiki/Australian_Football_Leaguehttp://en.wikipedia.org/wiki/Brisbane_Lionshttp://en.wikipedia.org/wiki/Digicelhttp://en.wikipedia.org/wiki/Hutch_Essarhttp://en.wikipedia.org/wiki/J-Phonehttp://en.wikipedia.org/wiki/Vodafone_Japanhttp://en.wikipedia.org/wiki/Vodafone_Live!http://en.wikipedia.org/wiki/Singaporehttp://en.wikipedia.org/wiki/MobileOnehttp://en.wikipedia.org/wiki/MPLShttp://en.wikipedia.org/wiki/Lucent#Divisionshttp://en.wikipedia.org/wiki/Juniper_Networkshttp://en.wikipedia.org/wiki/Vodafone#cite_note-24http://en.wikipedia.org/wiki/SmarTonehttp://en.wikipedia.org/wiki/SmarTone-Vodafonehttp://en.wikipedia.org/wiki/New_Zealandhttp://en.wikipedia.org/wiki/Australiahttp://en.wikipedia.org/wiki/Bharti_Televentureshttp://en.wikipedia.org/wiki/AirTelhttp://en.wikipedia.org/wiki/Bharti_Televentureshttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indonesiahttp://en.wikipedia.org/wiki/Malaysiahttp://en.wikipedia.org/wiki/Sri_Lankahttp://en.wikipedia.org/wiki/Telekom_Malaysiahttp://en.wikipedia.org/wiki/Vodafone_Japanhttp://en.wikipedia.org/wiki/SoftBankhttp://en.wikipedia.org/wiki/SoftBank_Mobilehttp://en.wikipedia.org/wiki/Vodafone_New_Zealandhttp://en.wikipedia.org/wiki/Internet_service_providerhttp://en.wikipedia.org/wiki/IHughttp://en.wikipedia.org/wiki/Vodafone_Australiahttp://en.wikipedia.org/wiki/Australian_Football_Leaguehttp://en.wikipedia.org/wiki/Brisbane_Lionshttp://en.wikipedia.org/wiki/Digicelhttp://en.wikipedia.org/wiki/Hutch_Essar


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it agreed to sell back B.8L of its irTelstake back to the ittals. )odafone would retain a

@.@L stake in irTel. 4n 92 September 9EE= Cutchwas rebranded to)odafonein India.

4n 8 1ebruary 9EE=, )odafone !roup signed a three+year partnership agreement with 5igicel

!roup. The agreement, which includes 5igicelKs sister operation in Samoa, will result to the

offering of new roaming capabilities. The two groups will also become preferred roaming

partners of each other. long with 5igicelKs markets, the )odafone brand is now present in ?2

countries, regions, and territories. Ahat is interesting to note, is that as well as being partners,

5igicel and )odafone are also rival operators in 1iji, where Digicel Fijirecently launched,

and )odafone owns a minority H@DL stake in Vodafone Fiji.

4n 2E 1ebruary 9EE? )odafone announced the launching of +Paisa mobile money transfer

service on fghanistanKs 'oshan( fghanistan was added to the )odafone footprint.

4n B September 9EE? )odafone purchased ustraliaKs largest bricks and mortar mobile phone

retailer 7razy :ohnKsadding 22B retail stores to its local operationsZ98[.

4n D 1ebruary 9EED )odafone announced a merger with >NCutchison via a joint venture

company )C Pty *td, which would offer products under the )odafone brand. dtac in

Thailand is signed as a partner network of the !roup on 9B arch 9EED.

4n 2D :une 9EED, )odafone+Cutchison ustralia H)C announced the end of its outsourcing

of retail operations. )C committed to buying back and managing its entire retail operation,

including 9E? )odafone+branded retail outlets ustralia+wide. This project is slated to be

completed by 2 September 9EED.

zerfonin zerbaijanis signed as a Partner 3etwork on 99 :uly 9EED.

38
http://en.wikipedia.org/wiki/AirTelhttp://en.wikipedia.org/wiki/AirTelhttp://en.wikipedia.org/wiki/Vodafone_Essarhttp://en.wikipedia.org/wiki/Vodafone_Essarhttp://en.wikipedia.org/wiki/Vodafone_Essarhttp://en.wikipedia.org/wiki/Vodafone_Essarhttp://en.wikipedia.org/wiki/Digicelhttp://en.wikipedia.org/wiki/Samoahttp://en.wikipedia.org/wiki/Digicelhttp://en.wikipedia.org/wiki/Digicelhttp://en.wikipedia.org/wiki/Fijihttp://en.wikipedia.org/wiki/Roshan_(Telecom)http://en.wikipedia.org/wiki/Crazy_John'shttp://en.wikipedia.org/wiki/Vodafone#cite_note-25http://en.wikipedia.org/wiki/Dtachttp://en.wikipedia.org/wiki/Dtachttp://en.wikipedia.org/w/index.php?title=Azerfon&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Azerfon&action=edit&redlink=1http://en.wikipedia.org/wiki/Azerbaijanhttp://en.wikipedia.org/wiki/Azerbaijanhttp://en.wikipedia.org/wiki/AirTelhttp://en.wikipedia.org/wiki/AirTelhttp://en.wikipedia.org/wiki/Vodafone_Essarhttp://en.wikipedia.org/wiki/Vodafone_Essarhttp://en.wikipedia.org/wiki/Digicelhttp://en.wikipedia.org/wiki/Samoahttp://en.wikipedia.org/wiki/Digicelhttp://en.wikipedia.org/wiki/Fijihttp://en.wikipedia.org/wiki/Roshan_(Telecom)http://en.wikipedia.org/wiki/Crazy_John'shttp://en.wikipedia.org/wiki/Vodafone#cite_note-25http://en.wikipedia.org/wiki/Dtachttp://en.wikipedia.org/w/index.php?title=Azerfon&action=edit&redlink=1http://en.wikipedia.org/wiki/Azerbaijan


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Ari5a and -h# Middl# Ea0-

N#-or/0 in -h# Middl# Ea0- and Ari5a


5' 7ongo2 ;gypt Jenya %ahrain

!hana *esotho2

6;

ozambi/ue2 Gatar9

Tanzania2 South frica2

2ajority stakes held through majority+owned )odacom !roup

9;ffective ownership is not majority, but full control eercised by the group.

Eg;-

In 3ovember 2DD? )odafone ;gyptnetwork went live under the name7lick!S.

4n ? 3ovember 9E2@ the 7ompany announced a deal with Telecom ;gyptresulting in further

co+operation in the ;gyptian market and increasing its stake in )odafone ;gypt. fter the

deal, )odafone ;gyptwas BBL owned by the group, while the remaining @BL was owned by

Telecom ;gypt.

Kuai-

39
http://en.wikipedia.org/wiki/Vodafone_market_sharehttp://en.wikipedia.org/wiki/Egypthttp://en.wikipedia.org/wiki/ClickGSMhttp://en.wikipedia.org/wiki/ClickGSMhttp://en.wikipedia.org/wiki/Telecom_Egypthttp://en.wikipedia.org/wiki/Telecom_Egypthttp://en.wikipedia.org/wiki/Vodafone_Egypthttp://en.wikipedia.org/wiki/Vodafone_Egypthttp://en.wikipedia.org/wiki/Telecom_Egypthttp://en.wikipedia.org/wiki/Vodafone_market_sharehttp://en.wikipedia.org/wiki/Egypthttp://en.wikipedia.org/wiki/ClickGSMhttp://en.wikipedia.org/wiki/Telecom_Egypthttp://en.wikipedia.org/wiki/Vodafone_Egypthttp://en.wikipedia.org/wiki/Vodafone_Egypthttp://en.wikipedia.org/wiki/Telecom_Egypt


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4n 2? September 9EE9 )odafone signed a Partner 3etwork greement with T7 group of

Juwait. The agreement involved the rebranding of T7 to T7+)odafone. 4n 9D

5ecember 9EE> )odafone signed another Partner 3etwork greement with JuwaitKs T7

group. The second agreement involved co+operation in %ahrain and the branding of the

network as T7+)odafone.

Sou-h Ari5a Voda5o$

4n > 3ovember 9EE@ the 7ompany announces that its South frican affiliate )odacomhad

agreed to introduce )odafoneKs international services, such as )odafone liveV and partner

agreements, to its local market.

In 3ovember 9EEB )odafone announced that it was in eclusive talks to buy a 2BL stake of

)en1in in )odacom!roup, reaching agreement the following day. )odafone and Telkomthen

had a BEL stake each in )odacom. )odafone now owns 8BL of )odacom after purchasing a

2BL stake from TelkomZ9=[.

4n D 4ctober 9EE?, the company offers to ac/uire an additional 2B per cent stake in )odacom

group from Telkom.The finalised details of the agreement was announced on 8 3ovember

9EE?. The agreement calls for Telkomto sell a 2B of its BE per cent stake in )odacomto the

group, and demerging the other >B per cent to its shareholder. eanwhile, )odafone has

agreed to make )odacom its eclusive sub+Saharan frica investment vehicle. lso,

)odafone agreed to continue maintaining the visibility of the )odacombrand. The transaction

is epected to close on ayN:une 9EED.

40
http://en.wikipedia.org/wiki/Kuwaithttp://en.wikipedia.org/wiki/MTC-Vodafonehttp://en.wikipedia.org/wiki/MTC-Vodafonehttp://en.wikipedia.org/wiki/MTC-Vodafonehttp://en.wikipedia.org/wiki/Vodacomhttp://en.wikipedia.org/wiki/Vodafone_live!http://en.wikipedia.org/wiki/Vodafone_live!http://en.wikipedia.org/wiki/Vodacomhttp://en.wikipedia.org/wiki/Vodacomhttp://en.wikipedia.org/wiki/Telkom_(South_Africa)http://en.wikipedia.org/wiki/Vodacomhttp://en.wikipedia.org/wiki/Vodafone#cite_note-26http://en.wikipedia.org/wiki/Vodacomhttp://en.wikipedia.org/wiki/Telkom_(South_Africa)http://en.wikipedia.org/wiki/Telkom_(South_Africa)http://en.wikipedia.org/wiki/Telkom_(South_Africa)http://en.wikipedia.org/wiki/Vodacomhttp://en.wikipedia.org/wiki/Vodacomhttp://en.wikipedia.org/wiki/Vodacomhttp://en.wikipedia.org/wiki/Vodacomhttp://en.wikipedia.org/wiki/Kuwaithttp://en.wikipedia.org/wiki/MTC-Vodafonehttp://en.wikipedia.org/wiki/MTC-Vodafonehttp://en.wikipedia.org/wiki/Vodacomhttp://en.wikipedia.org/wiki/Vodafone_live!http://en.wikipedia.org/wiki/Vodacomhttp://en.wikipedia.org/wiki/Telkom_(South_Africa)http://en.wikipedia.org/wiki/Vodacomhttp://en.wikipedia.org/wiki/Vodafone#cite_note-26http://en.wikipedia.org/wiki/Vodacomhttp://en.wikipedia.org/wiki/Telkom_(South_Africa)http://en.wikipedia.org/wiki/Telkom_(South_Africa)http://en.wikipedia.org/wiki/Vodacomhttp://en.wikipedia.org/wiki/Vodacomhttp://en.wikipedia.org/wiki/Vodacom


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4n 2? ay 9EED, )odacomfloats onto the :S; *imitedstock echange in South frica after

)odafone increased its stake by 2BL to 8BL to take a majority holding despite disputes by

local trade unions.

Ghana

In 5ecember 9EE= a )odafone !roup+led consortium was awarded the second mobile phone

licence in Gatar and on > :uly 9EE? )odafone agreed to ac/uire a =EL stake in !hana

Telecomfor YDEE million. The ac/uisition was consummated on 2= ugust 9EE?. The same

group+led consortium in Gatar wins the second fied+line licence in the said country on 2B

September 9EE?.

4n 2B pril 9EED,!hana Telecom, along with its mobile subsidiary onetouch,is rebranded as

)odafone !hana.

'.A.E.

4n 9? :anuary 9EED, the group announced a partner network agreement with 5u, the second+

largest operator of the 6nited rab ;mirates. The agreement involves co+operation on

international clients, handset procurement, mobile broadband etc.

41
http://en.wikipedia.org/wiki/Vodacomhttp://en.wikipedia.org/wiki/JSE_Limitedhttp://en.wikipedia.org/wiki/Qatarhttp://en.wikipedia.org/wiki/Ghana_Telecomhttp://en.wikipedia.org/wiki/Ghana_Telecomhttp://en.wikipedia.org/wiki/Ghana_Telecomhttp://en.wikipedia.org/wiki/Ghana_Telecomhttp://en.wikipedia.org/w/index.php?title=Onetouch&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Onetouch&action=edit&redlink=1http://en.wikipedia.org/wiki/Vodafone_Ghanahttp://en.wikipedia.org/wiki/Du_(telco)http://en.wikipedia.org/wiki/United_Arab_Emirateshttp://en.wikipedia.org/wiki/Vodacomhttp://en.wikipedia.org/wiki/JSE_Limitedhttp://en.wikipedia.org/wiki/Qatarhttp://en.wikipedia.org/wiki/Ghana_Telecomhttp://en.wikipedia.org/wiki/Ghana_Telecomhttp://en.wikipedia.org/wiki/Ghana_Telecomhttp://en.wikipedia.org/w/index.php?title=Onetouch&action=edit&redlink=1http://en.wikipedia.org/wiki/Vodafone_Ghanahttp://en.wikipedia.org/wiki/Du_(telco)http://en.wikipedia.org/wiki/United_Arab_Emirates


42/106

Th# A$#ri5a0

N#-or/0 in -h# A$#ri5a0

Minori-;C

on#d

No On#r0hi

6S2

nguilla9

ntigua 0

%arbuda9 ruba9

%arbados9

%ermuda9 %onaire9 7anada> 7ayman Islands9

7hile@ 7ura\ao9 5ominica91rench Aest

Indies9

!renada9 !uyana9 Caiti9 Conduras9

:amaica9 Panama9St. Jitts 0

3evis9St. *ucia9

St. )incent 0 the

!renadines9

Trinidad 0

Tobago9Turk 0 7aicos9

2& )erizon Aireless

9& 5igicelHPartner

>

&

42
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43/106

@& ;ntel P7SHPartner

For more information, see Verizon Wireless.

In the 6nited States, )odafone owns @BL of )erizon Aireless,the countryKs largest mobile

carrier after their merger with lltel.The percentage of the customer base and revenues of

)erizon Aireless that )odafone consolidates is slightly lower, since some )erizon Aireless

subsidiaries have minority investors. HCence the eact percentages that )odafone and )erizon

report vary from period to period( in :une 9E2@ )odafone reported that )erizon Aireless

owned D?.8L of its customers at that date. %efore this joint venture was formed, )odafone

merged with irTouch 7ommunicationsof the 6.S. in :une 2DDD and changed its name to

)odafone irtouch Plc. In September 2DDD, )odafone irtouch announced a Y=E+billion joint

venture with %ell tlantic7orp. )erizon Aireless was composed of %ell tlanticKs and

)odafone irTouchKs 6.S. wireless assets and began operations on pril @, 9EEE. Cowever,

)erizon 7ommunications]the company formed when %ell tlantic and !T; merged on

:une >E, 9EEE]owns a majority of )erizon Aireless and )odafoneKs branding is not used,

nor is the !S network compatible with !S phones. This relationship has been /uite

profitable for )odafone, but there have historically been three problems with it. The first is

the above+mentioned incompatibility with the !S DEEN2?EE Cz standard used by

)odafoneKs other networks, and the conse/uent difficulty of offering roaming between

)odafoneKs 6.S. and other networks. The other two stem from the fact that )odafone does not

have management control over )erizon Aireless. )odafone is thus unable to use the )odafone

brand for its 6.S. operations, and Hperhaps more importantly has no control of dividend

43
http://en.wikipedia.org/wiki/Entel_PCShttp://en.wikipedia.org/wiki/Verizon_Wirelesshttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Verizon_Wirelesshttp://en.wikipedia.org/wiki/Verizon_Wirelesshttp://en.wikipedia.org/wiki/Alltelhttp://en.wikipedia.org/wiki/Alltelhttp://en.wikipedia.org/wiki/AirTouch_Communicationshttp://en.wikipedia.org/wiki/Bell_Atlantichttp://en.wikipedia.org/wiki/Verizon_Communicationshttp://en.wikipedia.org/wiki/GTEhttp://en.wikipedia.org/wiki/Entel_PCShttp://en.wikipedia.org/wiki/Verizon_Wirelesshttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Verizon_Wirelesshttp://en.wikipedia.org/wiki/Alltelhttp://en.wikipedia.org/wiki/AirTouch_Communicationshttp://en.wikipedia.org/wiki/Bell_Atlantichttp://en.wikipedia.org/wiki/Verizon_Communicationshttp://en.wikipedia.org/wiki/GTE


44/106

policy at )erizon Aireless and is therefore entirely at the mercy of )erizon management with

respect to cash flow from )erizon Aireless.

Perhaps as a conse/uence of these reasons, )odafone made a bid for the entirety of T0T

Airelesswhen that company was for sale in 9EE@. Cad this bid been successful, )odafone

would presumably have sold its stake in )erizon Aireless, and then rebranded the resultant

business as )odafone. Cowever, 7ingular Aireless, at the time a joint venture of S%7

7ommunications and %ellSouth Hboth now part of T0T, ultimately outbid )odafone and

took control of T0T Aireless Hthe combined wireless carrier is now T0T obility, and

)odafoneKs relationship with )erizon has continued.

;arly in 9E2@ )erizon re+iterated their desire to buy out the remaining @BL of stock of

)erizon Aireless from )odafone !roup. )odafone has also repeatedly indicated that it would

be willing to buy out )erizonKs stake.

)erizon has announced that its @! data network will be *T;, which is considered part of the

!Spath and not the !S9EEEpath )erizon has been using# it has been suggested Zwho?[this

is to appease )odafone, which uses !S on its own networks.

4n ay 22, 9EE?, )odafone sealed a trade agreement with the 7hilean ;ntel P7S7hile, in

which ;ntel P7S has access to the e/uipment and international services of )odafone, and

)odafone will be one of the trademarks of ;ntel for the wireless business. This step will give

the )odafone brand access to a market of over 2B million people, currently divided among

three companies, Telefonicaovistar, 7laroand ;ntel P7S.

44
http://en.wikipedia.org/wiki/AT%26T_Wireless_Serviceshttp://en.wikipedia.org/wiki/AT%26T_Wireless_Serviceshttp://en.wikipedia.org/wiki/AT%26Thttp://en.wikipedia.org/wiki/AT%26T_Mobilityhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/CDMA2000http://en.wikipedia.org/wiki/CDMA2000http://en.wikipedia.org/wiki/Wikipedia:Avoid_weasel_wordshttp://en.wikipedia.org/wiki/Wikipedia:Avoid_weasel_wordshttp://en.wikipedia.org/wiki/Entel_PCShttp://en.wikipedia.org/wiki/Chilehttp://en.wikipedia.org/wiki/Telefonicahttp://en.wikipedia.org/wiki/Movistarhttp://en.wikipedia.org/wiki/Clarohttp://en.wikipedia.org/wiki/Entel_PCShttp://en.wikipedia.org/wiki/AT%26T_Wireless_Serviceshttp://en.wikipedia.org/wiki/AT%26T_Wireless_Serviceshttp://en.wikipedia.org/wiki/AT%26Thttp://en.wikipedia.org/wiki/AT%26T_Mobilityhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/CDMA2000http://en.wikipedia.org/wiki/Wikipedia:Avoid_weasel_wordshttp://en.wikipedia.org/wiki/Entel_PCShttp://en.wikipedia.org/wiki/Chilehttp://en.wikipedia.org/wiki/Telefonicahttp://en.wikipedia.org/wiki/Movistarhttp://en.wikipedia.org/wiki/Clarohttp://en.wikipedia.org/wiki/Entel_PCS


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Mo>il# Mon#; Tran0#r S#r:i5#

In arch 9EE=, Safaricom, which is part owned by )odafone and the leading mobile

communication provider in Jenya, launched a mobile payment solution developed by

)odafone.Z9?[+P;S is aimed at mobile customers who do not have a bank account,

typically because they do not have access to a bank or their income is insufficient to justify a

bank account. The +P;S system allows customers to deposit and withdraw cash via local

agents and transfer money to other mobile phone users via SS.

%y 1ebruary 9EE?, the +P;S money transfer system in Jenya had gained 2.8 million

customersZ9D[and )odafone announced that it was to etend the service to fghanistan. Z>E[The

service here was launched on the 'oshan network under the brand +Paisa with a different

focus to the Jenyan service. +Paisa was targeted as a vehicle for microfinance institutionsK

H1I loan disbursements and repayments, alongside business to business applications such

as salary disbursement.

The fghanistan launch was followed in pril 9EE? by the announcement of further a further

launch of +P;S in Tanzania. s an operator of money transmission services, )odafone

became subject to anti+money laundering regulation and in :uly 9EE?, it was revealed that it

had deployed a sanctions and P;P HPolitically ;posed Persons screening solution from

5atanomic for weekly screening of 9.B million customers in Tanzania.Z>2[ The screening

service was to be rolled out to fghanistan, Jenya, India and 5atanomicdisclosed that the

solution might be used to screen all of )odafoneKs >EE million customers globally.

45
http://en.wikipedia.org/wiki/Vodafone#cite_note-27http://en.wikipedia.org/wiki/Vodafone#cite_note-28http://en.wikipedia.org/wiki/Vodafone#cite_note-28http://en.wikipedia.org/wiki/Vodafone#cite_note-29http://en.wikipedia.org/wiki/Datanomichttp://en.wikipedia.org/wiki/Vodafone#cite_note-30http://en.wikipedia.org/wiki/Vodafone#cite_note-30http://en.wikipedia.org/wiki/Datanomichttp://en.wikipedia.org/wiki/Vodafone#cite_note-27http://en.wikipedia.org/wiki/Vodafone#cite_note-28http://en.wikipedia.org/wiki/Vodafone#cite_note-29http://en.wikipedia.org/wiki/Datanomichttp://en.wikipedia.org/wiki/Vodafone#cite_note-30http://en.wikipedia.org/wiki/Datanomic


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(hi# E#5u-i:#0

Na$# B#-##n

Sir !erald Ahent 4ctober 2D?? & 5ecember 2DD8

Sir 7hristopher !ent :anuary 2DD= & :uly 9EE>

run Sarin :uly 9EE> & :uly 9EE?

)ittorio 7olao :uly 9EE? & present

In a period just short of twenty years from its IP4, the 7ompany had just three 7hief

;ecutives. The fourth 7;4, )ittorio 7olao, stepped up from 5eputy 7hief ;ecutive in :uly

9EE?. ;ach of his predecessors made a personal contribution to the development of the

7ompany.

Sir !erald Ahent, at that time an ;ecutive with 'acal ;lectronics Plc, was responsible for

the bid for a 6J 7ellular 3etwork licence. The obile Telecoms division was de+merged and

was floated on the *ondon Stock ;change in 4ctober 2D?? and Sir !erald became 7hief

;ecutive of 'acal Telecom Plc. 4ver the net few years the company grew to become the

6JKs arket *eader, changing its name to )odafone !roup Plc in the process.

Sir 7hristopher !ent took over as 7hief ;ecutive in :anuary 2DD= after Sir !eraldKs

retirement. Sir 7hristopher is responsible for transforming )odafone from a small 6J

operator into the global behemoth that it is today, through the merger with the merican

irTouch and the takeover of !ermanyKs annesmann.

46
http://en.wikipedia.org/wiki/Chris_Genthttp://en.wikipedia.org/wiki/Arun_Sarinhttp://en.wikipedia.org/wiki/Vittorio_Colaohttp://en.wikipedia.org/wiki/Initial_public_offeringhttp://en.wikipedia.org/wiki/Chris_Genthttp://en.wikipedia.org/wiki/Arun_Sarinhttp://en.wikipedia.org/wiki/Vittorio_Colaohttp://en.wikipedia.org/wiki/Initial_public_offering


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run Sarin was the driving force behind the 7ompanyKs move into ;merging arkets such as

sia and frica, through the purchases such as that of Turkish operator Telsim and a majority

stake in Cutchison ;ssar in India. 1aced with increased competition and penetration rates

above 2EEL in the more mature ;uropean markets it was necessary to diversify from being a

mobile+only business into a company which provided all telecommunications services. This

has seen )odafone launch 5S* and other fied+line services in markets such as !ermany and

the 6J.

47


48/106

Finan5ial r#0ul-0

)odafone reportes its results in accordance with International 1inancial 'eporting Standards

HI1'S.

)odafone has some large minority stakes, which are not included in its consolidated turnover.

In order to provide additional information on the overall scale and growth trends of its

business it publishes proportionate turnover figures and these are included in the tables

below. 1or eample, if a business in which it owns a @BL stake has turnover of M2E billion,

that e/uals [email protected] billion of proportionate turnover for )odafone. Proportionate turnover is not

an official accounting measure and )odafoneKs proportionate turnover should be compared

with other companiesK statutory turnover.

)odafone also produces proportionate customer number figures on a similar basis, eg. if an

operator in which it has a >EL stake has 2E million customers that e/uals > million

proportionate )odafone customers. This is a common practice in the mobile

telecommunications industry.

*#ar #nd#d

"1 Mar5h

Turno:#r

$

3roi- >#or#

-a $

3roi- or -h#

;#ar $

Ba0i5 #0

#n5#

3roor-iona-#

5u0-o$#r0 $

9EE? >B,@=? D,EE2 8,=B8 29.B8 98E

9EE= >2,2E@ H9,>?> HB,9D= H?.D@ 9E8.@

9E2@U 9D,>BE H2@,?>B H92,?92 H>B.E2 2=E.8

48
http://en.wikipedia.org/wiki/International_Financial_Reporting_Standardshttp://en.wikipedia.org/wiki/Earnings_per_sharehttp://en.wikipedia.org/wiki/International_Financial_Reporting_Standardshttp://en.wikipedia.org/wiki/Earnings_per_share


49/106

9EEB >@,E=> =,DB2 8,B2? D.8? 2B@.?

9EE@ >8,@D9 D,E2> 8,229 ?.=E 2>>.@

U*osses for year to >2 arch 9E2@ reflect write downs of assets, principally in relation to the annesmann

ac/uisition. Proportionate turnover includes M=,2EE million from discontinued operations.

The groupKs recent first /uarter trading update H9@ :uly, 9EED saw management reiterating its

profit guidance for the full year. Ahilst revenues across ;urope had been relatively weak,

mirroring general economic conditions, there had been a positive showing from South frica,

with the companyKs Indian purchase of Cutchison ;ssar continuing to generate returns.

eanwhile, its joint venture with )erizon in the 6S had strengthened further, with )odafoneKs

overall customer base now standing at >2B million + ? million having been added during the

first /uarter. In addition, management noted that its cost reduction programme, targeted to

save M2bn in operating costs by the end of the 9E22 financial year, would reach 8Bpc of its

target by the end of the current financial year. Z>9[

49
http://en.wikipedia.org/wiki/Vodafone#cite_note-smr-31http://en.wikipedia.org/wiki/Vodafone#cite_note-smr-31


50/106

3rodu5-0

Products promoted by the 7ompany include)odafone liveV,)odafone obile 7onnect 6S%

odem, )odafone 7onnect to 1riends, )odafone Passport, )odafone 1reedom Packs,

)odafone at Come, )odafone =2E and mobee edia Systems. %etween :une and ugust

9EED )odafone have abolished roaming charges within >B different countries, allowing their

customers to take their standard uk price plan abroad.

50
http://en.wikipedia.org/wiki/Vodafone_live!http://en.wikipedia.org/wiki/Vodafone_live!http://en.wikipedia.org/wiki/Vodafone_Mobile_Connect_USB_Modemhttp://en.wikipedia.org/wiki/Vodafone_Mobile_Connect_USB_Modemhttp://en.wikipedia.org/wiki/Vodafone_Mobile_Connect_USB_Modemhttp://en.wikipedia.org/w/index.php?title=Vodafone_Connect_to_Friends&action=edit&redlink=1http://en.wikipedia.org/wiki/Amobee_Media_Systemshttp://en.wikipedia.org/wiki/Vodafone_live!http://en.wikipedia.org/wiki/Vodafone_Mobile_Connect_USB_Modemhttp://en.wikipedia.org/wiki/Vodafone_Mobile_Connect_USB_Modemhttp://en.wikipedia.org/w/index.php?title=Vodafone_Connect_to_Friends&action=edit&redlink=1http://en.wikipedia.org/wiki/Amobee_Media_Systems


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(orora-# 0on0or0hi

)odafonec*aren+ercedesdriven by *ewis Camilton

)odafone sponsors the following teams and events(

lbania national football team,9EE? sponsor

%risbane *ions1ootball 7lub, ustralian rules football team, major sponsor from

9EE=

Indian Premier *eagueH7ricket, ssociate sponsor

%ucharest 'ing& )odafone %ucharest 7hallenge E=, Primary 5ata sponsor

7lare!aelic thletic ssociation

5TH!erman Touring 7ar asters series H9EE9&9EE= Hformerly 59.

;ngland cricket team

)odafone 4aksand )odafone 5erbyhorse races

!aelic thletic ssociation+ )odafone is one of the main sponsors of IrelandKs !

1ootball 7hampionship for the 9EED Summer.

)odafone c*aren ercedes1ormula 4ne team, title sponsor

51
http://en.wikipedia.org/wiki/McLaren_(racing)http://en.wikipedia.org/wiki/McLaren_(racing)http://en.wikipedia.org/wiki/Mercedes-Benz_High_Performance_Engineshttp://en.wikipedia.org/wiki/Mercedes-Benz_High_Performance_Engineshttp://en.wikipedia.org/wiki/Albania_national_football_teamhttp://en.wikipedia.org/wiki/Albania_national_football_teamhttp://en.wikipedia.org/wiki/Brisbane_Lionshttp://en.wikipedia.org/wiki/Indian_Premier_Leaguehttp://en.wikipedia.org/wiki/Crickethttp://en.wikipedia.org/wiki/Bucharest_Ringhttp://en.wikipedia.org/wiki/Bucharest_Ringhttp://en.wikipedia.org/wiki/County_Clarehttp://en.wikipedia.org/wiki/Gaelic_Athletic_Associationhttp://en.wikipedia.org/wiki/Gaelic_Athletic_Associationhttp://en.wikipedia.org/wiki/Deutsche_Tourenwagen_Mastershttp://en.wikipedia.org/wiki/England_and_Wales_Cricket_Boardhttp://en.wikipedia.org/wiki/Epsom_Oakshttp://en.wikipedia.org/wiki/Epsom_Derbyhttp://en.wikipedia.org/wiki/Horse_racinghttp://en.wikipedia.org/wiki/Horse_racinghttp://en.wikipedia.org/wiki/Horse_racinghttp://en.wikipedia.org/wiki/Gaelic_Athletic_Associationhttp://en.wikipedia.org/wiki/Gaelic_Athletic_Associationhttp://en.wikipedia.org/wiki/Vodafone_McLaren_Mercedeshttp://en.wikipedia.org/wiki/File:Lewis_Hamilton_2007_Belgium_2_(crop).JPGhttp://en.wikipedia.org/wiki/McLaren_(racing)http://en.wikipedia.org/wiki/Mercedes-Benz_High_Performance_Engineshttp://en.wikipedia.org/wiki/Albania_national_football_teamhttp://en.wikipedia.org/wiki/Brisbane_Lionshttp://en.wikipedia.org/wiki/Indian_Premier_Leaguehttp://en.wikipedia.org/wiki/Crickethttp://en.wikipedia.org/wiki/Bucharest_Ringhttp://en.wikipedia.org/wiki/County_Clarehttp://en.wikipedia.org/wiki/Gaelic_Athletic_Associationhttp://en.wikipedia.org/wiki/Deutsche_Tourenwagen_Mastershttp://en.wikipedia.org/wiki/England_and_Wales_Cricket_Boardhttp://en.wikipedia.org/wiki/Epsom_Oakshttp://en.wikipedia.org/wiki/Epsom_Derbyhttp://en.wikipedia.org/wiki/Horse_racinghttp://en.wikipedia.org/wiki/Gaelic_Athletic_Associationhttp://en.wikipedia.org/wiki/Vodafone_McLaren_Mercedes


52/106

3ew ealand Aarriors& n3'*'ugby *eague team

6;1 7hampions *eaguefrom the 9E2@N= season

Port delaide 1ootball 7lubustralian rules football team, joint major sponsor since

2DD=

3orth elbourne 1ootball 7lubustralian rules football team, joint major sponsor

since 9EE?

'omania 3ational 1ootball Team, major sponsor from 9E2@

St Jilda 1ootball 7lubustralian rules football team, joint major sponsor from 9EE=

)odafone rena H'osenholm multisport arena in Jarlskrona, SwedenHsince 9EEB

Aellington *ions& 3ew ealand rugby union team

Aest 7oast ;agles, ustralian rules football team, elite sponsor since arch 9E2@

Triple ? 'ace ;ngineering, )? Supercars team, Primary 5ata sponsor Hsince 9EE=

4lympiakos, !reek football team

3ewbury '.1.7., 3ewbury 'ugby 7lub

3ewbury 7omedy 1estival

3ewbury %uses

Come+Start Internationalworldwide family support charity

l hly, ;gyptian 7lub football team

52
http://en.wikipedia.org/wiki/New_Zealand_Warriorshttp://en.wikipedia.org/wiki/National_Rugby_Leaguehttp://en.wikipedia.org/wiki/UEFA_Champions_Leaguehttp://en.wikipedia.org/wiki/Port_Adelaide_Football_Clubhttp://en.wikipedia.org/wiki/North_Melbourne_Football_Clubhttp://en.wikipedia.org/wiki/Romania_national_football_teamhttp://en.wikipedia.org/wiki/St_Kilda_Football_Clubhttp://en.wikipedia.org/wiki/Karlskronahttp://en.wikipedia.org/wiki/Swedenhttp://en.wikipedia.org/wiki/Wellington_Rugby_Football_Unionhttp://en.wikipedia.org/wiki/West_Coast_Eagleshttp://en.wikipedia.org/wiki/Triple_8_Race_Engineeringhttp://en.wikipedia.org/wiki/Olympiacoshttp://en.wikipedia.org/wiki/Newbury_R.F.C.http://en.wikipedia.org/wiki/Newbury_Comedy_Festivalhttp://en.wikipedia.org/wiki/Newbury_Comedy_Festivalhttp://en.wikipedia.org/wiki/Reading_Transport_Ltdhttp://en.wikipedia.org/wiki/Reading_Transport_Ltdhttp://en.wikipedia.org/wiki/Home-Start_Internationalhttp://en.wikipedia.org/wiki/Home-Start_Internationalhttp://en.wikipedia.org/wiki/Al_Ahlyhttp://en.wikipedia.org/wiki/New_Zealand_Warriorshttp://en.wikipedia.org/wiki/National_Rugby_Leaguehttp://en.wikipedia.org/wiki/UEFA_Champions_Leaguehttp://en.wikipedia.org/wiki/Port_Adelaide_Football_Clubhttp://en.wikipedia.org/wiki/North_Melbourne_Football_Clubhttp://en.wikipedia.org/wiki/Romania_national_football_teamhttp://en.wikipedia.org/wiki/St_Kilda_Football_Clubhttp://en.wikipedia.org/wiki/Karlskronahttp://en.wikipedia.org/wiki/Swedenhttp://en.wikipedia.org/wiki/Wellington_Rugby_Football_Unionhttp://en.wikipedia.org/wiki/West_Coast_Eagleshttp://en.wikipedia.org/wiki/Triple_8_Race_Engineeringhttp://en.wikipedia.org/wiki/Olympiacoshttp://en.wikipedia.org/wiki/Newbury_R.F.C.http://en.wikipedia.org/wiki/Newbury_Comedy_Festivalhttp://en.wikipedia.org/wiki/Reading_Transport_Ltdhttp://en.wikipedia.org/wiki/Home-Start_Internationalhttp://en.wikipedia.org/wiki/Al_Ahly


53/106

675 ;nts, the ;ntertainments 5ivision of 675 StudentsK 6nion & Primary 5ata

sponsor Hsince 9EE=

Penske 'acing+ Primary 5ata sponsorship of the ^293S7' 3ationwide Series,

!rand+m'ole Sports 7ar Series, and Indy 'acing *eagueIndy7ar Seriescars

entries. ssociate sponsorship of the ^> and ^8 5allara+Conda Indy7ar Series. ll

are through the 7ellco Partners venture with )erizon. This sponsorship was moved

from the3S7' Sprint 7up Seriesbecause their purchase of lltel broke

53
http://en.wikipedia.org/w/index.php?title=UCD_Ents&action=edit&redlink=1http://en.wikipedia.org/wiki/Penske_Racinghttp://en.wikipedia.org/wiki/NASCAR_Nationwide_Serieshttp://en.wikipedia.org/wiki/NASCAR_Nationwide_Serieshttp://en.wikipedia.org/wiki/Grand_American_Road_Racing_Associationhttp://en.wikipedia.org/wiki/Indy_Racing_Leaguehttp://en.wikipedia.org/wiki/IndyCar_Serieshttp://en.wikipedia.org/wiki/IndyCar_Serieshttp://en.wikipedia.org/wiki/IndyCar_Serieshttp://en.wikipedia.org/wiki/IndyCar_Serieshttp://en.wikipedia.org/wiki/NASCAR_Sprint_Cup_Serieshttp://en.wikipedia.org/w/index

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