Marketing Streams Blueprint - free report...4!|Page!...

1 | P a g e Marketing Streams Blueprint ©2011 IncredibleOneEnterprises.com 888.801.5794

Marketing Streams Blueprint

By Darnyelle A. Jervey, MBA

Incredible Factor Business Coach and Marketing Mentor [email protected]


Table of Contents

Welcome……………………………………………………………………..……3

Why Marketing Streams?.......................................................5

Marketing Streams Blueprint…………………………………………..…9

Weekly Marketing Plan………………………………………………….…10

Must Do’s………………………………………………………………………...17

Next Steps………………………………………………………………………..18

Success Stories…………………………………………………………………19

About Darnyelle……………………………………………………………….21


Welcome to the Marketing Streams Blueprint

My name is Darnyelle A. Jervey and I want to congratulate you for taking such an Incredible step toward achieving success in your business by requesting this special report from www.incredibleoneenterprises.com. More importantly, thank you for sharing my introduction video with three of your friends or colleagues so that you could access this business changing information.

If you desire to boost your business, you have made a great decision and you are on the right track. Incredible One Enterprises will provide you with the right tools to take your business to the next level by learning how to marketing consistently and strategically for new ideal clients.

This report will show you how to lay the foundation that will support your business’ growth and marketability for years to come. When you set a solid foundation, you can build as high as you desire to go!

As a successful multiple six-‐figure business owner, I understand the excitement and fear that you feel as you look to up-‐level your business. I started my own business for one reason: I was ready to live my dream in service to the world. Even though I had been successful in a previous business, I had no idea how I was going to pull it off, at first. Eventually, through divine guidance, I saw the potential to use Incredible One Enterprises to change my life and the lives of others and so I actively began marketing my business using the strategies I will map out here for you.

I was once a struggling business owner who made a non-‐negotiable decision which led to a solid 5-‐figure business in 2009 and a 6-‐figure business in 2010! And since 2010, I have increased my income by more than double each year and I am


steadily climbing towards the 7-‐figure business mark. It wasn’t as easy as it may sound, until I learned several of the marketing secrets that I am going to share with you today.

I created this report because I want to help others who desire to serve the world through their passion make an impact. You see, I have been cluttered by all the hype that is supposed to work to grow your business, when I realized that all I needed was to learn the keys to unlocking tremendous success through marketing and systems.

Your first step is this – reading this special report. In just 30 minutes, you will have the ability to transform your business by reading and then implementing what you learn here.

I invite you to begin learning my Marketing Secrets below. The incredible thing is that these secrets won’t cost you a dime to implement. Furthermore, they will immediately change the face of your business, grow your client base and increase the cash in your checkbook.

If you have questions upon completing this special report, feel free to contact us at Incredible One Enterprises, and we’d be happy to help. Our toll-‐free number is 1-‐888-‐801-‐5794.

Be Incredible,


Why Marketing and More Importantly, Marketing Streams?

While I know that one of the perks of starting your own business is that you get to run the show, I also know that all businesses need killer marketing materials if they desire to make an impact in the marketplace. I further know that even with fabulous marketing materials, you still have to do the work, create the systems and get those materials into the hands of people who are ready to buy what you have to offer.

The Universal Law of Business says: “Find a group of people who have the problem that you solve that are ready right now to pay for a solution to that problem [in the form of your product or service].”

Marketing is the oxygen of any business that desires to breathe for long periods of time. It’s essential to ensuring that your products and services get into the hands of the people who need them to change their lives/situations.

In its simplest form, marketing is designed to identify the customer, satisfy the customer and keep the customer for life. Marketing is about strategy; strategies to grow your customer base through serving and meeting a defined need.

So why do you need to market?

You MARKET to attract new customers

You MARKET to stay top of mind

You MARKET to make more money

You MARKET to grow your team

You MARKET to create an experience


You MARKET to become known as an expert

When you understand the many ways that you can market to grow your business (marketing streams) and pick those that resonate with you and can be completed consistently, you can begin to shift the growth of your business. It will never be enough that your business has a great reputation (albeit that is very important), people want an experience with you AND the product and it is essential that you position yourself to provide it, with a goal of being the only choice for those who desire that product.

To get you ready to market your business like a rock star, let’s look at where you need compelling marketing:

1) Networking 2) Articles 3) Social Media

Please note that these are just three of the marketing streams that I recommend that you utilize to grow your business. My marketing streams blueprint, accompanied by my weekly marketing plan will transform your business if you implement. Over the next few pages, I will share my coveted secrets in each of the following areas in the form of tips, scripts and must do’s.

Ready?


Networking

Nothing happens until somebody sells something, right? Well, you can’t sell if you don’t network.

Networking is the lifeline of your business. It’s the quickest way to gain new ideal clients, hands down. It allows you, when done correctly, to make an immediate impact on those you meet and with consistent follow-‐up strategies those conversations will turn into contracts and checks that clear! Without a constant flow of ideal clients, you will not sell product or grow your business. If you want to really influence the success of your business, I recommend that you learn how to network. Unfortunately, many people are networking incorrectly. Once you find a networking script that works for you, and that is completely authentic to who you are, use it consistently and track you results.

Be sure you have an irresistible offer: one that will make them say yes right on the spot to giving you their contact information so that you can follow up and get them on your calendar for a get acquainted session. Samples of irresistible offers include:

1) Free product sample 2) Exclusive savings on product 3) Complimentary sessions

Power Statement: I help [ideal client] do [problem you solve] so that [outcome, transformation or result]. In fact, X % of my clients have enjoyed [experience, result, etc]


Articles

One of the best ways to showcase your expert status for the problems you solve is to write articles or a blog that are compelling, offer tips and techniques and leave the reader with a call to action or next step to learn more about getting you to really solve their problem. Once you write an article, you can have it distributed to many article marketing sites to increase your visibility and client attraction abilities. Some of my favorites include:

• www.ezinearticles.com • www.articlesbase.com • www.biznik.com • www.selfgrowth.com • www.submityourarticles.com

Social Media

With so many people using social media today, it is likely that your ideal client can be found there. To use social media effectively, you must ensure that your profiles represent consistency…same messaging, same pictures, etc. You should have:

• Facebook fan/business page (in addition to or instead of a person page) • Linked in profile (be sure to get recommendations) • Twitter page

I also recommend that your post be client magnetic – meaning each post has the keys to pull them into your world and tell them how to learn more.


Marke8ng Streams

Speaking (free and paid) Blog Talk

Radio

Video

Auto-‐responders Automated markeqng

Structured Networking

Internet Markeqng

Social Media

Webinars & Tele-‐

seminars

Live Events Unpaid Sales Force

Joint Venture Markeqng

Arqcles & Blog

Irresisqble Free Offers

Stay Connected Markeqng

Client Success Stories

Surveys & Polls

Drive by Markeqng


WEEKLY MARKETING PLAN TEMPLATE

Year: ____________________

Week:____________________

Ultimate Income Goal for This Year:______________________________________________________________

My income goal for this week is __________________________________________________________________

This week, the focus in my business is

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

My business goal for this month is

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

I will be working with ______________ existing clients this week

I will gain ________________ new list subscribers this week using the following:

Irresistible Offer: Facebook/Twitter Marketing feed:


I would like to attract _____ new clients I will attend the following networking events where my ideal clients hang out this week: 1. 2. 3. 4. 5. I will conduct ________ discovery or get acquainted sessions this week List their names here as held: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. I will contact ___________ prospects to schedule Get Acquainted Sessions this week: 1. 2. 3. 4. 5. 6. 7.


8. 9. 10. I will reach out to five (5) social media contacts to learn more about them and how my business can help them solve a problem they have 1. 2. 3. 4. 5. This week, my blog/article title will be __________________________________________________________________ It will solve ___________________________________________________________________________ problem for my ideal clients. This week, I will schedule _______ free speaking engagements to attract new clients. These can be via Blog Talk Radio, Networking Events or other Tele-‐Seminars. These speaking engagements will be held within 30 days. 1. 2. 3. 4. 5. This week, I will write 5 handwritten notes to prospects, former clients and current clients. 1. 2. 3. 4.


5. This week, I will create a new product that focuses on solving the following problem for my clients. ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ This week I will release a new 3-‐5 minute marketing video entitled ________________________________________ to solve this problem for my clients _______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ My weekly e-‐zine, will go out as scheduled on ______________, with an email subject line of ________________________. I will feature _______________________Product and __________________ client testimonial this week. In addition to my e-‐zine, I will send an email about _____________________ on ______________________________ to my subscribers. This week, I will do the following for my upcoming LIVE Event (1 LIVE Event per quarter—General Admission)

1.

2.


3.

4.

5.

My warm letter theme for this month will be: ___________________________________________________________________

My warm letter will go out to the following people this week: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. I will contact the following “Low Hanging Fruit” this week (i.e. expressed interest in working with me, centers of influence, past clients, etc) 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.


I will offer a special re-‐signing bonus to the following previous clients: Resigning Bonus: 1. 2. 3. I will pursue a JV opportunity with ______________________ in an effort to build a relationship and/or my list this week. I will offer their list __________________________________________________________________________________________________________________________________________________________________________ I will research joining the following group or association (don’t forget linked in groups) 1. 2. 3. 4. 5. I will contact the following unpaid sales force members to get new client referrals: 1. 2. 3. 4. 5. If I have a Blow Talk Radio, this week’s podcast is on ______________________, solving this problem for my ideal clients ______________________________________________________________________________________________________________________________________


________________________________________________________________________________________________________________________________________________________________________________________________________ I will request testimonials/success stories from the following clients based on the results I have provided: 1. 2. 3. 4. 5.


Must Do’s

Here are my recommended “must do’s” if you want to grow your business.

1) Clarify your reason why Knowing why you starting this business will fuel your journey.

2) Set a non-‐negotiable goal with a date of completion A goal without a deadline is useless. Make it impossible for yourself to go against your goal.

3) Create a marketing plan for your business Outlining a weekly, monthly, quarterly and yearly marketing goal for bookings, sales and new team members will keep you focused. What gets attended to gets done.

4) Surround yourself with people who support and believe in your goal You become like the 5 people you spend most of your time with. If they aren’t supporting themselves and their goals, you won’t either.

5) Hire a qualified mentor or coach to assist your development Investing in a mentor or coach is essential. If you could do it yourself, it would already be done. And, until you invest in you’ll never earn it.

6) Work toward your goal each day Daily, consistent action is what leads to big results.

7) Let nothing stop you from growing your business If you can be deterred, you will be. Decide right now that this is your time to shine.

8) Share your products and services as often as you can. It’s not good to keep it to yourself.

9) Never give up You never know what is around the corner; you always give up a moment too soon.


Next Steps

As you move forward in your business, you may find that you require additional resources to increase your success. The marketing streams blueprint is a small

component of this entire system that I recommend:

Magnetic Marketing Success Formula® 7 essential steps for attracting more clients and making more money doing what

you love.

If you have questions, feel free to connect with us at 888.801.5794


Success Stories

“Before working with Darnyelle privately, I was unclear about my business. My first investment with Darnyelle was her Play Big Strategy Session and I immediately had a 380% return on my investment when I used her strategies to close a new client immediately after our session. Next, I attended her Mindset, Marketing and Money-‐Making Strategy Intensive and I added a few new clients valued at $7,500. My next interaction with Darnyelle was her Speak the Incredible Intensive where I made the non-‐negotiable decision to invest in myself and my business through private access coaching with Darnyelle and it was the best business decision I have made hands down. My private work with Darnyelle started with a VIP day and I made $11,000 in 6 Days after my VIP Day with Coach Darnyelle. That was an awesome day and for the record, I've already made my entire coaching investment back in terms of real revenue!!!!!! In fact, since I met Darnyelle Jervey, I have added more than $250,000 (and growing) in real revenue to my business. And I keep applying her strategies and experienced 400% increase last year" Chris Darling, Darling SEO www.darlingseo.com

"Before I came to Darnyelle, I was a HOT mess. Sounds crazy coming from me right, but it's true. I first got hooked on her style and approach to business during one of her FREE weekly Tele-‐seminars ....her system isn't complicated and it has saved me so much time spinning my wheels hunting for business. I made the investment in her one-‐on-‐one coaching and I have recouped my investment 10 times over! She has transformed my life and business offering real skills, real strategies and real solutions that have translated in increasing my income by 40% within our first 6 weeks working together. If you are sick and tired of being sick and tired, you need to stop making excuses and let Darnyelle define and unleash your Incredible Factor." Sheline Kelly, Private Event Consultant, Houston, TX.


Before working with Darnyelle, I was just a coach. Today I am a coach with clients and more income. Darnyelle helped me to get clear on my value, which led to me to raising my prices and using her strategies, I attracted and closed my first full fee client within days after that first session. Then I went from 0 to 12 new paying clients in 4 months. Wow! When my rates were lower and I was unclear of my gift, the clients were not coming. I am now clear on my ideal client, I have packages to meet their needs and I am growing in demand. Darnyelle's coaching is Incredible and I am recommending everyone I know who needs to explode their business to her. I've also learned how to grow my speaking business and have consistently booked speaking engagements using Darnyelle's tips and strategies. Sheya Chisenga, www.inspiretoempower.com

"Before working with Darnyelle, I was not aware of the exact steps need to close the sale in an authentic way. Since learning her simple and effective system, I can see why I was leaving so much money on the table. Because I am getting a lot of media attention for my bestselling book, I needed to take the time to learn how to perfect my closing ability. Because of Darnyelle, at my last speaking engagement, my closing rate improved by 35%. For anyone who is trying to determine if Darnyelle is the coach they need, don't hesitate. Get into one of her programs, attend her next event, she's got what you need to make more money doing what you love so that you can enjoy your life and business." Melinda Emerson, SmallBizLady www.melindaemerson.com Because of Darnyelle, I went from charging $50 an hour to making $7,500 a month easily and effortlessly. She is that good. I’ve definitely gained confidence, learned simple marketing strategies that keep my client roster full to the brim and thanks to her; I’m creating products and speaking to audiences all around the country. You need to work with her period. If you don’t think you can afford to invest, trust me, she’s worth it. Bridget Battles, BII Enterprises www.b2imagesonline.com


Want to see other success stories, visit http://www.incredibleoneenterprises.com/success_stories

About Darnyelle

Darnyelle A. Jervey is the founder of www.IncredibleOneEnterprises.com a company committed to showing women service-‐based entrepreneurs the mindset, marketing and money-‐making systems and strategy to attract

more ideal clients and earn in direct proportion to their unique talents and gifts [Incredible Factor] while doing what they love.

Darnyelle will coach you to create a mindset shift to increase your business success with marketing and money-‐making strategy. Plus, she will hand you her proven systems, templates, checklists and more -‐ everything you need so you can unleash your Incredible Factor.

Through her coaching programs, workshops, and products, Darnyelle teaches her students how to unleash their Incredible Factor for success in business while fostering an abundance mindset and a heart committed to serve others with your unique brilliance.

To introduce yourself to Darnyelle and her coaching, get your hands on her free audio CD, the 7 Critical Mistakes. If you're serious about working with a mentor who runs a multiple 6 figure home-‐based business, who will provide you with the systems, templates, tools and coaching to shortcut your way to achieving your big goals who genuinely cares about your success and wants every entrepreneur she comes into contact with to earn 6 figures and beyond, get your hands on this exciting info as soon as possible.

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