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WELLNESS AND GROMMING

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Piyush Bhatia

Apurv Kumar

Anubha Sao

Sudeep Yadav

Shrenik Luniya

Vivek Kandhari

Sonal Nagpal

Tejashree Bagu

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Table of Content

1. Executive Summary

2. Business Description

3. Services and Offerings of business

4. Potential for business

5. SWOT analysis6. Competitors Analysis

7. Market Segmentation

8. Market Strategy

9. Financial Analysis

10.Future Plan

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Slimwell will provide fitness , body building & weight loss p

to its members on a profit making basis.

Slimwell will offer low cost services to all segments of its c

Slimwell will have their own training facility with state of t

health care equipment from quality manufactures.

It will target people of all age group.

Executive Summary

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The Health club industry in India is a 2500 crore industry in India groCAGR of 15-20%

The presence of a strong middle class of 35-40 crore with rising inco

and strong disposable income provide a attractive market.

The increasing awareness of youth and middle age towards health &

also bringing in more customer and is increasing market in terms of

volume.

There are few organized market players like ParulekarsTalwarkars a

Gym but the market has lot of space for start ups and is far from sat

Industry Overview

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Industry Overview

The health club industry involves the large investment in terms of fix

but the operating expenses are quite low so the working capital req

are minimized.

Due to monthly and annual membership of customers, the custome

is relatively easier.

Fixed and timely payment of membership fees in general makes the

receivables management easier.

The exit strategy in the health club business is good and relatively ea

because the resale value of health equipment fetches a good price a

depreciation.

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First branch was established on 21stSeptember 1985

Slimwell has three fitness centers in Pune.

The owner of Slimwell is Dr. Meghna Raje

Vision: Slimwell mantra is to spread wellness and educmore women on fitness so that they will further take ca

entire family.

Introduction to Slimwell

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Slimwell will provide Health & fitness solution to all age groups fromyears with focus on youth.

Nominal fee rate of Rs 1000/- per month

Some of the offering include:-

1) Aerobics2) Cycling

3) Yoga

4) Muscle Training

Services & Offerings of the Busines

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People are very much conscious towards market offerings start-up has to offer value for money with all the modern f

offered by a health club.

For segmentation purpose, we are targeting the large yout

population in the nearby colleges and young working profeWe find that the target market should be measurable, sub

accessible, differentiable ,actionable.

Segmentation & Targeting

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For positioning purpose , we want to position our brand as

for money point offering all facilities of a health club at lo

to wider section of people

Positioning

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Critical Success Factor of Slimwell

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Strengths

Lowest price

Management of health care sector Qualified and trained.

Opportunities

Strategic alliances, partnerships

Rapidly growing market,

Obesity diseases is on the high record

Innovation an technology development

Health Consious crowd is increasing.

Threats

A possible low cost of

competitors

Availability of low cost

equipment.

Strong competition

Weaknesses

High cost of persona

services Low in marketing bud

staff.

S W

TO

SWOT ANALYSIS

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Why Service Blueprint?

Service(s) are flu

dynamic, and fre

co-produced in r

by customers, emand technology,

with few static p

properties.

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Service Blueprint

Process

Point Of Contact

Physical Evidence

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Support Processes

Backstage Action

Onstage Action

Customer Action

Physical Evidence

Service Blueprint

S i Bl i f Sli ll

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Service Blueprint of Slimwell

Co-ordinationwithin

Branches

Name

MarketingSupplier ofequipment

CustomerManagement

MaintenanceEmployee

Training

BMIEfficientMachine

Name

Database

Management

Massage/

RelaxationMeasurement Feedback

Ample for Exe

ExerciseFloor

ChangingRoom

EquipmentAppearance

Su

pport

Process

Backstage

Actions

Onstage

Actions

Customer

Actions

Physical

Evidence

RegistrationDesk

AmbienceEmployees/T

rainersSignages

Registration Desk

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EstablishInfrastructu

Attune strategiesand programs

Interpretation ofresults

Customer

profitabilitycalculation

Designcustomer

profitabilitymodel

Selection of

ActiveCustomers

Analysis

Interpretation

Customer Profitability Analysis

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Low Awareness of Marketing Failure in Men section

Selection procedure of trainer

Problem Identification

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Lack of Training

Low Customer Satisfaction

High Pricing

Low Quality Product

Poor Materials

Wrong Answers

Poor Support

Bad Hiring

Unskilled Employees

Bad Design

Long Hold Times

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7 ps of Marketing