Blueprint to Behavioral Marketing

1 |

2 | Introduction

Letrsquos get to the point You should read this guide if you want to understand how to make more

money for your business while getting more value from each dollar yoursquore already spending

There are few events in history that represented a paradigm shift for business growth The

introduction of Mail Radio Television DoubleClick Google and Facebook to name a few

Itrsquos about time we add another business-changing development to that list wouldnrsquot you say

Introducing Behavioral Marketing

Behavioral Marketing is a new top-performing marketing channel based around the action of

identifying your previously anonymous website traffic and enabling businesses to target that

traffic on a people-based level With Behavioral Marketing software businesses can identify

and address the friction points throughout the conversion funnel as visitors experience them

in real-time both on and off your website driving incremental value and revenue across all

marketing efforts in the process

I N T R O D U C T I O NWhy should I read the The Blueprint for Behavioral Marketing

3 | Introduction

While I realize that is a complex and multifaceted definition by the end of this guide yoursquoll

fully understand what Behavioral Marketing is why itrsquos the direction your company should

be headed (if itrsquos not already on its way there) and how Behavioral Marketing will not only

elevate your business but allow it to continue growing and adapting to the ever-evolving

world around it

Part 1 Marketing Today The Current State of Affairs

Part 2 Behavioral Marketing The Definition and The People-Based Approach

Part 3 Behavioral Marketing Addressing The Current State of Affairs

Part 4 Behavioral Marketing The Business Case

Part 5 Behavioral Marketing The Purchase Process

4 |

5 | Part 1 Marketing Today The Current State of Affairs

Letrsquos begin with the world of marketing as it exists today

As Marketers you should be frustrated Your current marketing strategies arenrsquot cutting it

anymore With ldquodigitalrdquo and ldquomobilerdquo being all the rage right now yoursquove worked to ensure your

business along with its marketing strategies adapt across various digital platforms Still in spite of

the amount of money yoursquore funneling into it your business growth has essentially plateaued

Until this point however the current state of affairs has been out of your control Now with

Behavioral Marketing you finally have the tools at your disposal to rejuvenate your business

In this section wersquoll walk through the 3 key common problems faced by Marketers today and reveal

how theyrsquore currently impeding your business growth

1 Your Website Itrsquos sabotaging your conversion rate

2 Your Acquisition Channels Theyrsquore maxed out

3 Your Retargeting Channels Theyrsquore ROI negative

PA R T 1 M A R K E T I N G T O D AYThe current state of affairs

6 | Part 1 Marketing Today The Current State of Affairs gt Problem 1 Your Website

Letrsquos start with your goals as a marketer I think we can all agree that our ultimate goal as

marketers is to drive revenue for our businesses There are 2 ways to do that

Until now only the first of those options has been possible Increasing your quantity of traffic

Marketers have been focused on this method of increasing their revenue even prior to the

existence of the World Wide Web and Digital Marketing Brick amp Mortar Marketers relied

on the ldquoSpray amp Prayrdquo technique Companies would spray their money around various

advertising options and pray that those options worked in their favor whether via billboards

print ads or direct mail

Today with the World Wide Web marketers are armed with new marketing tactics that not

only drive traffic but also allow you to really understand the results of your efforts with real

and trackable data behind themmdashGoogle AdWords Facebook and Twitter to name a few

P R O B L E M 1 Y O U R W E B S I T E Itrsquos sabotaging your conversion rate

7 | Part 1 Marketing Today The Current State of Affairs gt Problem 1 Your Website1 ldquoDigital Ad Spending to Surpass TV Next YearmdashEMarketerrdquo

EMarketer Np 8 Mar 2016 Web 10 Aug 2016

At this point there are an endless number of ways for marketers to drive new and qualified

traffic to their businesses for continued returns on their ad spend In fact by 2017 digital media

ad spend in the US is projected to surpass television for the first time in history and by 2020 is

expected to represent nearly 50 of total US media spend1


Considering the market share held by digital itrsquos not

surprising that for every $92 spent on digital ads driving

traffic to a website only $1 is spent actually guiding that

traffic toward conversion once itrsquos on the website Of

course marketers continue to rely on that ratio They focus

their attention on the variable of the equation they know

they can control the traffic and leave the variable that has

historically been untapped by technology the website

untouched

What does this mean for your digital business It means

that today your website is comparable to a store devoid

of any maps any store associates and anything to help

your visitors through the conversion journey And your

conversions Well theyrsquore suffering as a result

Right now your marketing funnel looks like thismdashwhat we

like to call The Myopic Funnel or a crude view of your

websitersquos conversion funnel

Letrsquos say yoursquore pushing 10 million monthly unique visitors to

your website Yoursquore treating the majority of those visitors

if not all of them exactly the same regardless of how deep

into the funnel they might reach or how much purchase

intent they are exhibiting Yoursquore simply leaving them alone

on your website to either convert or not convert

The 921 Ratio The majority of

marketers currently spend $92

driving traffic to their websites

but only $1 guiding that traffic to

conversion once it gets there

THE 921 RATIO(a definition)


Back in the early days of the internetmdashback when we as marketers didnrsquot have access to the data

available to us today when our ability to make actionable decisions from this data was limited and

our ability to measure the effectiveness of marketing campaigns was thwartedmdashtreating all that

website traffic the same way made sense We had no other choice The levers that we could adjust

to drive more traffic to our websites were turned all the way up and we were left hoping and praying

that our digital stores ldquofitrdquo the needs of the vast majority of our website visitors

Wersquove finally come out of the dark age Wersquove reached a new digital era where data is readily

accessible the ability to make informed decisions from this data is conceivable and the technology

to execute on these data-driven decisions is available Specific to your digital store-front the ability

to track and understand the behavior of website visitors as they engage with your website at various

stages of the conversion funnel is at our fingertips and the ability to in real-time create digital

experiences that adjust based on this behavior is finally available Game-changer

With that in mind I have a question for you If I told you that currently browsing on your website

are lots of not-so-hidden treasure chests just waiting to be unlocked would you believe me

You should Your Digital Goldmine exists With the visibility actionability and measurability I

described above yoursquoll have the means to unlock that goldmine And with Behavioral Marketing

you can now confidently dedicate more money to increasing your revenue per session (that $1 in the

921 Ratio) Yoursquoll have the means to identify and build individualized conversations between you

and your most valuable traffic growing your business in the process

10 | Part 1 Marketing Today The Current State of Affairs gt Problem 2 Your Acquisition Channels

P R O B L E M 2 Y O U R A C Q U I S I T I O N C H A N N E L S Theyrsquore maxed out

The majority of marketers rely on Google and Facebook to drive new traffic to their websites

(remember that 921 ratiomdashherersquos where the majority of that $92 is spent) and they should

With Googlersquos immense audience and Facebookrsquos extensive reach and granular level of

targeting therersquos no doubt that these advertising channels are crucial to growing your business

However since yoursquore reading this book we can assume that even with that extensive reach and

targeted approach your traffic is not converting at its highest potential Google and Facebook

along with all your other acquisition marketing channels are maxed out

In other words yoursquove optimized your ads and yoursquore hyper-targeting to your most profitable

audience Yoursquove run out of impactful testing options and ideas Your business canrsquot afford to

spend more toward these channels as the results wonrsquot net out


This same ROAS curve can be applied to more traditional forms of advertising Whether

billboards print ads or direct mail you already have a good idea of the target spend for each ad

and how much revenue you can expect as a result

Letrsquos assume that as a sophisticated marketer yoursquove already captured the most value from your

major advertising channels whatrsquos the next step

Why not shift the curve upward instead By elevating the Acquisition ROAS curve yoursquoll create

more space beneath it

More space beneath that curve means more

revenue for you while maintaining that peak

efficiency yoursquore currently achieving

But how do I do that you ask Behavioral

Marketing of course

Behavioral Marketing will unlock incremental

revenue for your business by driving higher

returns on the expensive traffic yoursquove

already managed to bring to your website

shifting that acquisition ROAS curve upward

in the process

12 | Part 1 Marketing Today The Current State of Affairs gt Problem 3 Your Retargeting Channels

P R O B L E M 3 Y O U R R E TA R G E T I N G C H A N N E L S Theyrsquore ROI negative

Email and ads represent the two retargeting channels businesses rely on to continue an off-site

dialogue with abandoning traffic Via these channels businesses have the real estate to convince

their abandoning visitors to return to their websites and complete their journey to conversion

That said today both retargeting methods are ROI negativemdashregardless of what your analytics

might tell you Letrsquos take a look at why

Wersquoll start with email

As the primary retargeting channel for the majority of businesses email is often mistaken for being

the most effective channel since you have control over the full lifecycle of what yoursquore sending

when yoursquore sending it and who yoursquore sending to

However when human capital is included in the equation email is actually a negative true ROI

channel Human capital should not be overlooked considering 90 or more of marketing emails

are created by internal teams The process for creating a standard marketing email is arduous

to say the least Think about the stages of email creation strategy copy design coding QA

deploymentmdashall of this for one single email And most businesses undergo this process anywhere

from 3 to 10 times per week you are paying for teams of teams to dedicate themselves to building

a single email to be sent With the amount of time and human capital that goes into this channel

email actually represents one of the most expensive channels for most businesses

Is it worth it With the current state of affairs hell no

13 | 2 Ryan Phelan VP of Marketing Insights at Adestra

BounceX Webinar ldquoClicks amp Opens Donrsquot Matter Analyzing

Email Behavior and Finding the Right Metrics for Successrdquo

Part 1 Marketing Today The Current State of Affairs gt Problem 3 Your Retargeting Channels

The majority of email marketers still rely heavily on the ldquoBatch and Blastrdquo approach Theyrsquore sending

everyone on their email lists what is basically the same email Why not Itrsquos easy to do itrsquos easy to do often

and your analytics are telling you itrsquos killinrsquo it

Correction Itrsquos killinrsquo your business growth

Vice President of Marketing Insights at Adestra Ryan Phelan describes one of the major consequences

of todayrsquos email marketing approach as it applies to eCommerce

That is to say in the world of eCommerce because yoursquore sending the same emails to everyone on your

email list regardless of their expressed interest or past behaviors yoursquore forced to create something more

compelling that will pique their interestmdasha discount aka The Destroyer of Business Growth

It doesnrsquot begin and end with eCommerce This lack of sophistication permeates almost all verticals

and industries

Think about it this way By blasting marketing emails to everyone on your list not only do you have to make

the email more appealing to those not interested by including a canrsquot-be-beat incentive but you also have to

simultaneously ensure that your audience is opening your emails in the first place How do you do that You

send a lot of emails You send a lot of emails with the hope that at some point during that week one of the

emails will be relevant to someone

The lack of sophistication drives higher reliance on discount to drive performance Over time you end up eroding your margin because you have to drive a higher or more creative promotional structure to get the person to engage2

ldquoldquo

14 | Part 1 Marketing Today The Current State of Affairs gt Problem 3 Your Retargeting Channels 3 2016 Email Marketing Metrics Benchmark Study Np IBM

Marketing Cloud 2016 IBM Marketing Cloud Web 15 Aug 2016

So letrsquos recap how yoursquore currently wasting money

bull Yoursquore sending the same email to the same people


bull Yoursquore sending the same email to the same people all the time

Whatrsquos the consequence of all this wastefulness List Fatigue People feel like theyrsquore getting

spammed with emails that arenrsquot relevant to them So what do they do Best case They unsubscribe

Worst case Your emails get marked as spam

According to Silverpoprsquos 2016 benchmark study the average unsubscribe rate for email across all

industries was roughly 0133 Letrsquos see what this looks like for your email list over time


After sending 361 emails (time being an arbitrary metric here) your email list will drop by 40 In other

words your current email marketing strategy is destroying your email list which ultimately will eradicate

email as a revenue channel for your business In order to outpace this decline you either have to grow

your email list quicker or become smarter about your email marketing strategy or both

To be clear Irsquom not telling you to stop sending emails Irsquom simply saying you should be smarter about how

yoursquore sending What does a smarter email marketing strategy entail Behavioral Marketing

With Behavioral Marketing your emails will no longer simply become more archived marketing emails

Theyrsquoll be part of a conversationmdashan ongoing conversation with your individual website visitors based on

their relationship to your business both on and off your website

Now for ads

Ads the secondary channel for retargeting utilizes real estate across the Internet to continue that off-

site conversation with your abandoning traffic And today like email retargeting is likely a negative ROI

channel for your business

Letrsquos start here The majority of retargeting vendors outside of Google and Facebook markup the costs of

their ads by 100 Yoursquore paying double what theyrsquore paying for your ads

Considering the expensive markup yoursquod expect your retargeting ads to be among the top-performing

channels in your analytics Theyrsquore not In fact retargeting ads (outside of Google and Facebook) typically

donrsquot even make it into your top 5 channels if you take a look at your analytics

But according to my retargeting vendorrsquos analytics my ads are performingmdashso whatrsquos the deal

16 | Part 1 Marketing Today The Current State of Affairs gt Problem 3 Your Retargeting Channels5 rdquoStop Wasting Money on Retargeting | AdExchangerrdquo

AdExchanger Np 2013 Web 19 Aug 20166 Ibid

The deal my friends is that retargeting as it stands today is one the industryrsquos ldquomost overvalued and

under-optimized tacticsrdquo according to Ad Exchanger4

And right now wersquore seeing the worst situation across the board That is to say while according to

your retargeting vendor your ads are getting tractionmdashtheyrsquore getting clicks and driving traffic to your

websitemdashanywhere between 20 to 756 of your spend on those ads is actually wasted Those clicks

that traffic being driven to your website they would have completed a conversion anyway (Pro Tip Run

control groups for your ads to ensure the conversions yoursquore getting are in fact incremental)

So again whatrsquos the deal To put it simply yoursquore paying far too much for something doing far too little

for your business

There is hope though

At its best first-party segmentation of which retargeting is one branch can transform digital display turning advertising into conversation This is the beginning of a new level of personal relevance and contextualization in media At its worst however the same technology creates a zero-sum game where audiences are hammered with repetitive ads desperately trying to intercept a purchase and earn some credit for something that was going to happen anyway

ldquo

ldquo


Letrsquos return to that first part of Ad Exchangerrsquos discussion on retargeting

Segmentation Itrsquos all about segmentation Today your ads are likely treating all your abandoning visitors the

samemdasha method not so dissimilar from that ldquobatch and blastrdquo approach to email (and howrsquos that working out for

ya)

Consider the fact that prospects those visitors who have never completed a conversion on your website convert

at a rate 5X lower than your returning customers

Thatrsquos frustrating But it doesnrsquot end there These prospects also require far more than a single session or 2

to convertmdashusually they need up to 9 sessions before they complete that first conversion with your business

Suddenly you should understand 2 key facts

At its best first-party segmentation of which retargeting is one branch can transform digital display turning advertising into conversation This is the beginning of a new level of personal relevance and contextualization in media

ldquoldquo

1

2

Retargeting is crucial for your abandoning prospects

Segmentation between prospects amp returning customers is essential


So to summarize what yoursquore currently doing wrong when it comes to your retargeting ads strategy

bull Yoursquore paying too much for too little returns

bull Yoursquore treating all your abandoning traffic exactly the same

bull Yoursquore spending too little on prospects and too much on returning customers

Donrsquot stress though Therersquos still time to turn your retargeting ads strategy into a ROI-positive channel for

your business It all boils down to focusing on your most valuable prospects first and creating a tailored

and segmented ads strategy based on how theyrsquove interacted with your business

With Behavioral Marketing yoursquoll grow your business by sophisticating your retargeting channels With its

identification-first approach Behavioral Marketing empowers you to understand your abandoning traffic

on an individual basis Whether prospects or returning customers yoursquoll unlock the ability to create a

seamless conversation with those individuals across any and every channel they might be in This holistic

approach to Behavioral Marketing or the people-based approach will ultimately make your retargeting

spend more efficient and worth every penny

19 | Part 1 Marketing Today The Current State of Affairs gt Conclusion

Thinking back to those 2 levers of revenue we discussed in Problem 1 Your Websitemdashitrsquos sabotaging your

conversion rate increasing sessions and increasing revenue per session in their simplest form boil down

to Quantity amp Quality

Quantity Today yoursquore driving a lot of traffic to your business In spite of all your marketing efforts

however yoursquore only identifying roughly 5 of that traffic That is to say 95 of your browsers are

remaining anonymous and consequently your business is unable to determine and unlock their true

potential

Quality Simultaneously right now those marketing efforts remain at the lower end of the quality scalemdash

right around that same 5 number How can you expect a quality relationship between your business and

each of those visitors if 95 of them are anonymous

As yoursquoll see throughout this guide Behavioral Marketing will not only increase the quantity of your

identifiable traffic but will also elevate the quality of your relationships with each of your website visitors

Behavioral Marketing will enable you to address the problems listed in this section and grow your business

as a result

20 | Introduction

1

2

21 | Part 2 Behavioral Marketing The Definition amp The People-Based Approach gt The Definition

Wersquoll start with the definition

Behavioral Marketing is a new marketing channel based around the principle of identifying your previously

unidentifiable website traffic and enabling businesses to target their traffic on a people-based level With

behavioral software businesses can identify and address the friction points in the conversion funnel as

visitors experience them in real-time both on and off a website ultimately driving incremental value and

revenue across all marketing efforts

So letrsquos back up Behavioral Marketing is actually not a new concept Take another look at the second part of

the definition and remove the pieces that make it specific to the world of ldquoonlinerdquomdashyoursquore left with this

With behavioral software businesses can identify and address the friction points in the conversion

funnel as visitors experience them in real-time both on and off the websites ultimately driving

incremental value and revenue across all marketing efforts

Yoursquove experienced this We all have

Letrsquos take a look at an example from the world of retail

PA R T 2 B E H AV I O R A L M A R K E T I N GThe definition


Behavioral Marketing in Retail

SuzieQ walks into a clothing store

There are unique actions shersquoll take to

signify her interest in a product And

based on her body language the sales

associates will react encouraging

and guiding her journey through the

purchase process

Now think about the role the sales

associate plays in this scenario While

observing SuzieQrsquos behavior in the

store the sales associate can assume

the following

1 SuzieQ is interested in the clothes

since shersquos stopping to look

through racks

2 SuzieQ is interested in a particular

product since shersquos sifting through

a specific rack

3 SuzieQ has hit a friction pointndashshersquos

not sure if shersquos found what shersquos

looking for

STORE

Try it on

Buy itSTORE

SuzieQ is Shopping1 SuzieQ is Browsing2

SuzieQ is Interested3 Sales Associate Arrives4

Sales Associate Helps5 SuzieQ Purchased6


In response the sales associate arrives to help SuzieQ take the next action that makes sense

for hermdashtrying on the shirt shersquos interested in In doing so the sales associates nurtures her

interest in the product guiding SuzieQ deeper into the conversion funnel

There you have it folks Behavioral Marketing in its brick and mortar form Yoursquove all

experienced it yoursquove witnessed it and maybe yoursquove even practiced it yourself


So if Behavioral Marketing already exists why am I writing a book about it Because wersquore living in

a new world people not two separate ones

Whole Wide World Meet World Wide Web

It really boils down to the fact that there should no longer be a distinction between the physical

world and the digital one

In other words Behavioral Marketing shouldnrsquot be limited to physical brick and mortar stores While

website visitors canrsquot express their body language in the physical sense they sure as hell can tell

you a lot via their digital body language or the actions and behaviors they are exhibiting on your

website Just as store associates are often incentivized based on commission your website should

be doing everything possible to guide your website visitors toward conversion

Letrsquos take another look at that same retail example we saw previouslymdashthis time from the

eCommerce perspective as it exists today

The digital world has become a fully-immersed extension of the real world And all complexities that exist in the real world now also exist digitally because that is how we humans behave4

ldquoldquo

4 Baekdal Thomas ldquoWhy Digital Analytics Have Become so

Complexrdquo Baekdal Np 24 May 2016 Web 28 July 2016


[Lack of] Behavioral Marketing in eCommerce

Just like in a store there are unique

actions SuzieQ will take while shopping

online that illustrate her interest in

a product and potential intent to

purchase

Think about the role the website plays

in this scenario Itrsquos simply serves its

base function as a website (to exist)

regardless of the digital body language

SuzieQ displays while shopping As

she continues through the conversion

funnel therersquos nothing on the website

to encourage her to take steps toward

making a purchase

RETAILSTORE

CATEGORIES

CATEGORIES

ADD TO CART ADD TO CART

Hmm


SuzieQ is Interested3 SuzieQrsquos Unsure4

SuzieQrsquos Interest is Lost5 SuzieQrsquos Lost6


Now imagine a world where your website serves more than just that base functionmdashwhere it also acts

as a salesperson for your digital business

With Behavioral Marketing your website will identify your otherwise anonymous browsers based

on their behaviors Suddenly your website can track those moments of indecision and nurture that

hesitancy into productivity

Letrsquos take another look at that eCommerce example this time with Behavioral Marketing in place


This time Behavioral Marketing will guide

SuzieQ from browse mode into buy mode

based on her digital body language

What did the website do in this scenario

1 It identified SuzieQ as a high intent

shopper since she made it to a

product page

2 It recognized SuzieQrsquos interest in

a particular product based on her

engagement with the product image

3 It created a behavioral experience to

guide SuzieQ toward the next-most

productive action selecting a color

adding the item to cart and ultimately

checking out

Behavioral Marketing in eCommerce

ADD TO CART

CHOOSE YOUR COLOR

RETAILSTORE

ADD TO CART

CATEGORIES

ADD TO CART

GET YOUR SHIRT NOW

THANK YOUFOR YOUR PURCHASE


SuzieQ is Interested3 Digital Sales Associate Arrives4

Digital Sales Associate Helps5 SuzieQ Purchased6

28 | Part 2 Behavioral Marketing The Definition amp The People-Based Approach gt The People-Based Approach

Letrsquos take one more look at that definition of Behavioral Marketing this time focused on the idea of

People-Based identification

Behavioral Marketing is a new marketing channel based around the principle of identifying your

previously unidentifiable website traffic and enabling businesses to target their traffic on a

people-based level With behavioral software businesses can identify and address the friction

points in the conversion funnel as visitors experience them in real-time both on and off a website

ultimately driving incremental value and revenue across all marketing efforts

The primary objective and really the key function of Behavioral Marketing boils down to identifying and

profiling anonymous website visitorsmdashboth of which can be accomplished with the capture of a single

but very powerful email address

Once you have an email address for a particular website visitor you gain two advantages

1

2

The power to target that visitor across all browsers device types and channels

The ability to associate specific actions a visitor takes on and off your website to

their email address

PA R T 2 B E H AV I O R A L M A R K E T I N GThe People-Based approach


Over time yoursquoll have entire behavioral profiles dedicated to specific email addresses Each profile is

a representation of how an individual has interacted with your businessmdashthe actions they took while

on your website and their method of engagement with your emails and your ads (opens clicks click-

throughs)

These profiles can then be used to target those individuals regardless of which device or browser the

visitor is usingmdashso long as you have that handy email address with which to identify them

In other words through Behavioral Marketing you have the key to unlock People-Based Marketing


People-Based Marketing Defined

People-Based Marketing is a function of Behavioral Marketing through which you can target an actual

individual based on the behaviors they exhibit while engaging with your business regardless of the device

channel or browser being utilized and regardless of whether theyrsquore currently on or off your website

Now your marketing ad spend becomes less about how each isolated channel performs and more about

how those channels your website your email marketing and your ads work together to contribute to your

business growth

Your marketing approach becomes holistic addressing unique behavioral profiles of individuals in order to

create more relevant more effective and more valuable communications with the ultimate goal of guiding

your traffic to their highest potential for your business

Letrsquos take a look at SuzieQrsquos experience with People-Based Marketing


People-Based Marketing

SuzieQ visited BehavioralMarketingcom to learn more about

how she could implement Behavioral Marketing for her website

SuzieQ wasnrsquot ready to apply for a demo but she entered her

email address to download a guide to get more information

Letrsquos take a look at the role of Behavioral People-Based

Marketing in SuzieQrsquos experience after she abandoned

BehavioralMarketingcom

1 It captured her email address while she browsed onsite in exchange for a guide to Behavioral Marketing which was emailed to that address

2 It emailed SuzieQ (and only SuzieQ) the downloadable guide

3 It tracked that SuzieQ opened the email multiple times but never downloaded the guide

4 It showed SuzieQ an ad reminding her of the benefits of Behavioral Marketing

5 It re-emailed SuzieQ the guide knowing she had yet to download it

6 Once SuzieQ downloaded the guide it eventually followed up with her via email encouraging her to take a demo

7 It welcomed SuzieQ when she clicked through the email and dropped her off on the demo page guiding her through the registration flow

And so SuzieQ returned to BehavioralMarketingcom registered for a Behavioral Marketing demo

implemented Behavioral People-Based Marketing on her website and lived profitably ever after

Opened Email Gmail


Ad

32 | Part 2 Behavioral Marketing The Definition amp The People-Based Approach5 ldquoWhat Are Personalizations Biggest Challenges and

Opportunitiesrdquo MarketingCharts Np 2014 Web 11 Aug 2016

Letrsquos get something straight Wersquore talking People-Based Marketing NOT Personalization

Think back a few years back to the emergence of what was then the revolutionary idea of Personalization

The brilliance of Personalization in theory stemmed from the notion of a one-to-one approach to your

customers Great idea No question

But it remained just thatmdasha great ideamdasha great idea that never came to full fruition

Ultimately one tool did materialize from the idea of PersonalizationmdashProduct Recommendation Engines And

while Product Recommendation Engines are fairly widely used particularly in the eCommerce industry they too

have failed in their attempt at the one-to-one approach to marketing

A Product Recommendation Engine is a system that seeks to understand and predict user preferences

based on the actions they take while browsing Again in theory itrsquos a great idea But letrsquos take a look at

how those problems with Personalization as identified by an Experian survey5 apply specifically to Product

Recommendation Engines


The problems with Product Recommendation Engines (amp Personalization)

1 INABILITY TO LINK DIFFERENT TECHNOLOGIES

Because theyrsquore cookie-based Product Recommendations cannot accurately predict across device or

browser types So if yoursquore shopping on your desktop at work and later return to that website on your

phone the Product Recommendation Engine canrsquot identify what you previously looked at when making

recommendations

2 POOR DATA QUALITY

Since Product Recommendation Engines rely primarily on clicks and conversions the recommendations

arenrsquot always insightful For example if you last purchased the first Harry Potter book it might suggest the

second Harry Potter book as opposed to one of a similar genre Furthermore it relies on historical data If

you purchased boots on a website during the winter it would recommend similar boots even though yoursquore

now looking for summer sandals

3 LACK OF RELEVANT TECHNOLOGY

Until now there hasnrsquot been a great understanding of how to implement Personalization It just seemed

like the best approach to everything As a result the Product Recommendation Engine often becomes

a disruptive experience If you know what yoursquore looking for when browsing a website the constant

presence of product recommendations simply adds more clutter and distractions to your experience

There was no method to personalization Itrsquos simply been implemented wherever and whenever possible

for the sake of creating a ldquopersonalrdquo experience


Alternatively People-Based Marketing represents the actualization of the idea behind Personalization

The problems that made Personalization previously impossible make the one-to-one approach entirely

possible with the People-Based method

PROBLEM PERSONALIZATION PEOPLE-BASED MARKETING

Cross DeviceBrowser Functionality

No

Cookie-basedmdashvisitor information tied to a

specific cookie on a specific device or browser

Yes

People-basedmdashbehavioral profiles linked to a

specific email address that can be identified

across any device or browser

Data Quality Poor

Businesses lack ability to manage analyze

and create targeted insights based on mines

of customer data

Great

Behavioral Marketing tracks analyzes and

manages the information for you creating

behavioral profiles for each individual email

address

Relevant Technology

Not Available

The Product Recommendation Engine was the

only real tool that came to exist but it too has

failed for these reasons

Available

Behavioral Marketing Software allows you to

create individualized experiences with your

browsers based on how visitors engage with

your business across any device any channel

and at any moment in time

One final key result of People-Based Marketing lies in the impact of coupling your People-Based

Marketing strategy with your Behavioral Marketing strategy With the Behavioral Marketing approach

to People-Based Marketing you can expect a 38 people-based identification rate

35 | Introduction

36 | Part 3 Behavioral Marketing Addressing The Current State of Affairs

Wersquore finally heremdashthe section of the book devoted to helping you understand how Behavioral Marketing

will address each of those opportunities that presented themselves in the problems described in Part 1

Marketing the current state of affairs

Donrsquot let your website sabotage your conversion rate

Unlock more value from your traffic

If your acquisition channels are maxed out

Shift your acquisition ROAS curve upward

If your retargeting channels are ROI negative

Make them revenue channels

PA R T 3 B E H AV I O R A L M A R K E T I N GAddressing the current state of affairs

37 | Part 3 Behavioral Marketing Addressing The Current State of Affairs gt Opportunity 1

O P P O R T U N I T Y 1 Unlock more value from your traffic

Remember that 921 ratio that the majority of Marketers are stuck using as it applies to spending more

money driving traffic to their websites Itrsquos time to start dedicating a little more time and a lot more money

to the website side of that ratio Yoursquoll discover a world of value that if addressed correctly will help you

increase the quality of the expensive traffic yoursquore already paying for

It all starts with one of my original questions If I told you that therersquos currently a not so hidden treasure

chest on your website just waiting to be unlocked would you believe me

Well you should Itrsquos your businessrsquo Digital Goldmine after all

Letrsquos take a look at how to discover your Digital Goldmine by focusing on the various views of your funnel

bull The Myopic View

bull The LowmdashVery Low Intent View

bull The MediummdashVery High Intent View


Discovering your businessrsquo Digital Goldmine

Wersquoll start again with your Myopic Funnel assuming your

average website has 10 million monthly unique visits

Currently yoursquore spending the majority of your marketing

budget to drive those 10 million monthly unique visitors to

your website Think 921 ratio

Yoursquore treating the majority of those visitors if not all of them

exactly the same when they arrive on your site regardless

of how deep into the funnel they journey regardless of

what kind of visitor they are and regardless of what their

conversion potential might be

Knowing that a Digital Goldmine exists on your website letrsquos

take another look at the conversion funnel for that same

average website this time keeping in mind that wersquore living in

the new era of visibility With the data available to us and our

conversion goals in mind letrsquos split our traffic up based on the

actions they took while on-site


Wersquoll begin at the top of the funnel

The Low-Very Low Intent TrafficThose visitors who typically spend less than 2 minutes on your

websitemdashboth the hard bounces and those users who are simply not

interested in what yoursquore offering

bull What yoursquore doing right now Wasting money Yoursquore wasting

money on the visitors who have already told you that they are

not interested in what yoursquore offering

bull How yoursquore wasting money Yoursquore paying to retarget them

after they abandon you might be paying for optimized landing

pages paid ad spend or SEO

bull What you should be doing Let them go LET THEM GO Focus

your attention and money toward the traffic that is actually

interested in your product(s)mdashthe traffic that actually has

conversion potential


The Medium-Very High Intent TrafficThose visitors who are clearly interested in your product but are

simply not ready to complete a conversion

bull What yoursquore doing now Not enough Yoursquore letting these

visitors abandon your website with no effort spent toward

convincing them to continue their journey toward conversion

and no way of continuing a conversation with them once they

leave

bull What you should be doing You know that old saying ldquoYou gotta

spend money to make moneyrdquo Well itrsquos true Even more true

You gotta spend money in the right places and on the right

people to make money In other words focus your attention and

money toward that medium-high intent traffic on your websitemdash

your Digital Goldmine

The Digital Goldmine represents the engaged cohort of

your website traffic that is clearly interested in what your

website is offering based on the actions they choose to

take on your website These behavioral cohorts and their

displayed intent will differ across every vertical industry

and even website based on the key performance indicators

the business is looking to achieve

THE DIGITAL GOLDMINE

(a definition)


So returning to our opportunitymdashunlocking more value from your websitemdashletrsquos look back at the 2

mathematical ways to drive more revenue for our business increasing traffic amp increasing revenue per session

Itrsquos about time we focus on the 2nd method and start boosting the quality of your traffic in order to grow your

revenue per session

With your newfound ability to track visitor engagement at various stages of the conversion funnel you can

understand how the actions these prospects take on your website translate to conversion intent More

importantly you can now focus on that most valuable traffic with the potential to drive more revenue for your

businessmdashyour Digital Goldmine

Think back to your Myopic Funnel Yoursquore currently

treating all your traffic the same This treatment

applies both to conversion intent and visitor typemdash

whether an individual is a prospect or a returning

customer

The best approach is to segment your funnel

based on both conversion intent and visitor type

considering prospects take 5X as long as returning

customers to make a first conversion Prospects

require extra attention and more convincing so offer

them a special discount or exclusive incentive in

order to help alleviate that first-time purchase friction


Letrsquos review a couple of actionable takeaways

With these takeaways in mind how do you actually unlock that conversion potential and drive more

revenue per session for your business Enter Behavioral Marketing

Behavioral Marketing software allows you to track visitorsrsquo digital body language in real-time as they

express themselves on your website providing you with visibility into your Digital Goldmine Yoursquoll

target that valuable traffic and create reactions in real-time to help nudge those visitors to the next most

profitable action on your website

Letrsquos take a look at how Behavioral Marketing manifests in a few real-world scenarios Click the most

relevant example for your business to jump to that scenario or flip through the next few pages

bull eCommerce (Conversion with a cart) Conversion GoalmdashPurchase

bull B2BLead Generation (Conversion without a cart) Conversion GoalmdashLead Capture

bull Publishers Conversion GoalmdashEmail Capture

1

2

Identify your Digital Goldmine and the digital body language of those who represent your

medium-very high intent traffic

Focus your marketing efforts toward your Digital Goldmine and pushing those visitors with

conversion potential toward the next-most productive and profitable action on your website

43 | Part 3 Behavioral Marketing Addressing The Current State of Affairs gt Opportunity 1 gt Real World ScenariomdasheCommerce

Behavioral Marketing for eCommerce

Letrsquos walk through SuzieQrsquos shopping experience

at RetailStorecom

What did RetailStorecom do in this scenario

1 It identified SuzieQ as a high-intent shopper

since she made it to a product page

2 It recognized SuzieQrsquos interest in a particular

product because shersquos reading the product

reviews

3 It created a behavioral experience to guide

SuzieQ toward the next-most productive

action adding the item to cart and making

a purchase

RETAILSTORE

CATEGORIES

REVIEWS

ADD TO CART

ADD TO CART

GET YOUR SHIRT NOW



SuzieQ is Interested3 SuzieQ is Really Interested4


44 | Part 3 Behavioral Marketing Addressing The Current State of Affairs gt Opportunity 1 gt Real World ScenariomdashB2b Lead Generation

SuzieQ is looking to upgrade the internet plan for

her business Letrsquos take a look at her experience

shopping on Internetcom

What did Internetcom accomplish in this scenario

1 It identified SuzieQ as a prospective client

2 In the moment SuzieQ was going to

abandon it captured her information by

giving her an incentive (Why do most

people hesitate Cost)

3 Now SuzieQ has been added to their

email list and Internetcom has the ability to

continue a conversation with SuzieQ on a

one-to-one basis

Behavioral Marketing for B2BLead Generation

PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm

SuzieQ is Shopping for Internet Plans1 SuzieQ is Interested2

SuzieQ is Hesitating3 SuzieQ is Leaving4

Digital Sales Associate Steps In5 SuzieQ Becomes a Lead6


Many businesses rely heavily on the digital side of their companies for lead generation while the actual

conversion might still happen over the phone or in a brick and mortar store Itrsquos crucial to ensure that even if

this is the case the digital business can still be a major contributor to the overall business for brand recognition

product education and promotional offers

See Behavioral Marketing at work for Comcast Business boosting its growth through a strong lead pipeline

46 | Part 3 Behavioral Marketing Addressing The Current State of Affairs gt Case Study

Opportunity Comcast Business provides crucial telecommunication services to small businesses

across the country Their small but innovative team has been deploying cutting-edge campaigns

to quickly scale their business offering Comcast knew that capturing quality leads was the best

opportunity for revenue growth

COMCAST BUSINESS SEES STRONG GROWTH WITH BOUNCEX LEAD GENERATION CAMPAIGNS

Comcast Business + BounceX


Solution Comcast Business had existing lead capture campaigns deployed on its website The

BounceX team started by improving those efforts through effective funnel segmentation based

on various on-site behavioral triggers

Working with Comcast and their digital agency Digitas the team identified the right messaging

for different traffic segments Those efforts were supplemented with a continuous testing

schedule delivering a series of winning targeting copy and creative combinations for each

consumer cohort

Results Comcast Businessrsquo marketing team had an ambitious goal for their lead generation

efforts BounceX was able to quickly deploy its highest-impact lead capture campaigns and

more than double the number of leads collected within the first 30 days

Not only has the volume substantially increased but the overall lead quality has also remained

high Up to 20 of sales-qualified leads collected through BounceX campaigns are going to the

Comcast Business sales team

ldquoFrom painless implementation to almost immediate increase in sitersquos KPIs to ongoing

improvement over time Bounce Exchange is a rare partner providing us with excellent valuerdquo

-Brett Schultz Senior Manager Online Marketing for Comcast Business

48 | Part 3 Behavioral Marketing Addressing The Current State of Affairs gt Opportunity 1 gt Real World ScenariomdashPublishers

Behavioral Marketing for Publishers

SuzieQ recently found a new publisher

whose articles she really enjoys

Shersquos now reading the 10th article on

their website Letrsquos take a look at her

experience on Articlescom

1 Articlescom identifies that SuzieQ is not yet on their email list

2 Articlescom tracks that SuzieQ has already read 9 articles shersquos now on her 10th

3 Articlescom understands that SuzieQ is engaged with the article

4 Articlescom capitalizes on SuzieQrsquos interest by requesting her email address in exchange for full website access

ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM

SuzieQ on Articlescom1 SuzieQ is Reading2


Digital Sales Associate Steps In5 SuzieQ has Full Access6


For Publishers an email address is crucial to ensure your business can continue a conversation with

readers once they abandon your website Additionally by capturing the email address of those

readers most interested in your content you set yourself up for the highest chance of success at

turning that email capture into a subscription down the road


Wersquove already discussed how your current acquisition channels are maxed out Yoursquove reached the peak

of your acquisition efficiency for optimal performance

So the alternative is to focus on moving that ROAS curve upward and driving more revenue from the

revenue generating channels yoursquove already established

O P P O R T U N I T Y 2 Shift your acquisition ROAS curve upward


Letrsquos back up and start by thinking about the new traffic that arrives at your website via an admdashwhether from

Google Facebook TV or Radio Something about the ad content piqued their interest something that they

probably expected to find upon clicking through the ad

Now letrsquos think back to the way you currently treat your website trafficmdashexactly the same Remember that

Myopic Funnel In other words regardless of the ad the source or the traffic type these visitors receive

the same treatment once they land on your website

Imagine that SuzieQ clicked through a Facebook ad for a summer sandal sale at her favorite store When

she clicked through the ad however she landed on the storersquos homepage with no mention of the summer

sandal sale in sight

What do you think SuzieQ did next She retreated back to Facebook

The main point to be made is that the process of acquisition is not solely about the ad itself itrsquos about the

entire ad experience Whether heard viewed or readmdashif something about an ad piques a visitorrsquos interest

enough to encourage them to visit your website capitalize on that interest once they arrive at your to drive

higher returns on your paid spend and shift that no longer immobile ROAS curve upward

Enter Behavioral Marketing

With Behavioral Marketing yoursquoll unlock more revenue from your paid traffic via behavioral experiences

capitalizing on visitorsrsquo interests Furthermore since yoursquoll unlock the ability to establish people-based

connections with those visitors yoursquoll build a unique relationship with each of those individuals across all

marketing channels


Wersquoll begin with the first partmdashcapitalizing on the visitorsrsquo interests Think about the SEO strategy

thatrsquos been working so well for you Yoursquore paying for particular search results based on the keywords

visitors search for

Apply that strategy to your website Create website experiences tailored to the ads your visitors are

clicking through In doing so yoursquoll create relevant experiences for that new traffic experiences theyrsquoll

likely engage with and react to

Letrsquos take a look at SuzieQrsquos experience when shopping for summer sandals with Behavioral

Marketing in play

Get Free ShippingBecause We Our Facebook Friends

WebsiteShoecom

SHOP NOW SHOP NOW SHOP NOW

WebsiteShoecom Facebook Ad Tailored Experience on WebsiteShoecom

SuzieQ sees WebsiteShoecomrsquos Facebook ad while

browsing and clicks through because shersquos interested in

the Summer Sandal Sale theyrsquore currently promoting

Upon landing on WebsiteShoecom SuzieQ is greeted

by a behavioral experience acknowledging that she

arrived from Facebook and echoing the promotion shersquos

interested in


Had WebsiteShoecom not implemented Behavioral Marketing SuzieQrsquos transition from Facebook

to the website would have been disconnected Instead SuzieQ would have simply landed on the

websitersquos homepage left to find her sandals of interest herself or more likely abandon altogether out

of frustration

With Behavioral Marketing in place SuzieQrsquos transition from Facebook to the website is not only

acknowledged but continued as it echoes the ad content she was originally interested in In fact the

on-site experience builds on SuzieQrsquos interest nudging her to the next most productive step based on

her interest

Now letrsquos return to the second piece of what Behavioral Marketing can do for your acquisition

channelsmdashcreate people-based connections with that newly acquired traffic Here are a few facts to

note about the prospects yoursquore driving to your website

With that in mind itrsquos likely your new traffic will need more than the single session after clicking

through your ad to convert So yoursquoll need to establish an off-site connection with this new and

abandoning traffic in order to convince them to return

How do you do that People-Based Marketing

How do you get that You capture that email address

How do you do that You ask for itmdashBehavioral Marketing style

1

2

75 of new prospects require more than 1 session to convert

Itrsquos 5X more difficult to convince a prospect to convert as opposed to a returning customer


Letrsquos return to SuzieQrsquos experience shopping for summer sandals This time WebsiteShoecom has a

second objective of capturing SuzieQrsquos email address

While SuzieQ as a prospect is unlikely to drive revenue for WebsiteShoecom on her first visit to the

website by capturing her email address WebsiteShoecom now has the ability to target SuzieQ via

email and ads to convince her to return To recap how Behavioral Marketing will help you shift your

acquisition ROAS curve upward and drive more revenue for your business

See Behavioral Marketing in action on the next page for online retailer PRO Compressionrsquos paid

Facebook traffic and how Behavioral Marketing allowed PRO Compression to reduce their CPA for

a higher return on their ad spend

Unlock Free ShippingBecause We Our Facebook Friends

WebsiteShoecom

GET FREE SHIPPING NOW

Your Free ShippingHas Been Unlocked

WebsiteShoecom


WebsiteShoecom Facebook Ad Tailored Email Capture on WebsiteShoecom Nurturing Onsite Experience

By creating a seamless ad experience from the ad to your website yoursquoll see a lower drop-off rate

once the visitor lands on your website and therefore a higher same-session conversion rate

By capturing an email address yoursquoll unlock People-Based Marketing and have the ability to target

users across any marketing channel in order to convince them to return

1

2

55 | Part 3 Behavioral Marketing Addressing The Current State of Affairs gt Opportunity 2 gt Case Study

Opportunity PRO Compression is an eCommerce retail store specializing in graduated compression

socks that improve performance and shorten recovery time for those high-intensity workouts or

even for those long days spent on your feet PRO Compression uses Facebookrsquos interest-targeting

capability to serve ads specifically to users who work in the healthcare and nursing industries

PRO COMPRESSION SEES HIGHER RETURN ON THEIR FACEBOOK AD SPEND WITH BOUNCEX BEHAVIORAL MARKETING EXPERIENCES

PRO Compression + BounceX


Solution While PRO Compression was targeting their niche audience effectively they knew there was an

opportunity to increase the return on their ad spend by creating an on-site experience that would guide

their paid Facebook traffic toward conversion

The team at BounceX created 2 behavioral experiences one to capture email addresses and another to

provide a seamless transition from Facebook to PRO Compression These experiences targeted PRO

Compressionrsquos paid traffic on mobile devices as mobile represents 80 of their total paid Facebook traffic

Results The 2 behavioral experiences targeting PRO Compressionrsquos paid Facebook traffic proved to

be highly successful Within the first 30 days BounceX reduced PRO Compressionrsquos CPA by 33 while

increasing the conversion rate and growing the PRO Compression email list with new and

pre-qualified traffic

ldquoWorking with the BounceX platform has been a phenomenal experience We reduced the CPA on

our paid Facebook ads by over 30 so wersquore able to acquire more customers and grow our businessrdquo

-Jeff Pennington CFO at PRO Compression


Today your retargeting channelsmdashwhether email or adsmdashare likely negative ROI channels for your

business Transform these channels into driving forces behind your business growth with Behavioral

Marketing or more specifically People-Based Marketing The key to unearthing the power of your

retargeting channels can be found in the identification and recognition of your website visitors as

individuals with unique relationships to your business

Letrsquos start with email Recall those key action items from Opportunity 1 Unlock more value from your

traffic where we discussed how to unlock more value from your website with Behavioral Marketing

These same takeaways apply to your email channel with one addition People-Based Marketing

Yoursquoll now spend your marketing dollars on the traffic that has the highest potential to convert instead

of simply targeting everyone on your list People-Based Marketing solves the unsophistication of your

current outreach strategies eliminating the need for the ldquoBatch and Blastrdquo approach It allows you

to create a dialogue between your business and a single individual based on the way that individual

engages with your business and their propensity to purchase regardless of channel or device

O P P O R T U N I T Y 3 Make retargeting a revenue channel

1 Identify your Digital Goldmine and the digital body language of those who represent your


2 Focus your marketing efforts on your Digital Goldmine and pushing those visitors with


58 | Part 3 Behavioral Marketing Addressing The Current State of Affairs gt Opportunity 3 gt Real World ScenariomdashB2B Lead Generation

Behavioral Email for B2BLead Generation

After she abandoned Softwarecom sent

SuzieQ an email that was relevant to her

Because she downloaded the initial Facebook

Advertising Guide Softwarecom capitalized

on that interest by sending an email that

showcased more in-depth and industry-

focused guides on that same subject

To download the Facebook Advertising Guide

and all future content SuzieQ is directed

to return to Softwarecom to complete the

transaction and receive the content With

behavioral email Softwarecom can continue

to nurture their relationship with SuzieQ and

keep her returning to their website until shersquos

ready to invest in what theyrsquore offering

W Since Youre Interested in Facebook Advertising

Get Successful WithFacebook Advertising

e-Commerce

b2b

Travel

SuzieQs Email From Softwarecom

SuzieQ visited Softwarecom to learn more about their product offerings Before leaving she

downloaded a guide on Facebook Advertising suggesting an interest in Softwarecomrsquos advertising tool


Behavioral Email for Publishers

Following her abandonment she received an

email from Articlescom reminding her that her

subscription was pending and what shersquod miss

out on by not suscribing

Based on SuzieQrsquos behavioral profile

Articlescom can identify the types of content

shersquos most interested in By including her

favorite categories in the email Articlescom

takes the idea of subscription abandonment

one step furthermdashapproaching SuzieQ as an

individual with unique interests as opposed to

part of a group of subscription abandoners

W Your Subscription Is Pending

Articlescom

UNLOCK EXCLUSIVE ARTICLES FORYOUR FAVORITE CATEGORIES

MARKETING NEWSWORLD NEWS

LIFESTYLES amp CULTURE

COMPLETE MY SUBSCRIPTION

SuzieQs Email From Articlescom

SuzieQ decided that itrsquos time to invest in a subscription with her favorite publisher Articlescom

However once she began the subscription flow she hesitated because of the price and abandoned

the website


Contrary to the ldquoBatch and Blastrdquo approach Behavioral Email allows you to send your traffic content

that will resonate with emails that are tailored to the behavioral profile associated with their email

address

Suddenly an email from your business is more than another marketing email Itrsquos a relationship

1 Email List Fatigue No More Send behavioral emails with relevant content once a visitorrsquos

engagement with your business reaches a particular point Your unsubscribe rate will be reduced

and with it your list fatigue

2 Human Capital No Longer With Behavioral Automation Software your internal team will no

longer need to create 90 of your emails manually In fact that ratio can be flippedmdash10 of

emails produced internally and 90 managed by your Behavioral Marketing platform and team

of experts

3 ROI Itrsquos Positive Make your Behavioral Marketing email a truly ROI positive channel for your

business by

bull Identifying your most valuable traffic

bull Targeting your most valuable traffic with relevant emails

bull Sending your most valuable traffic relevant emails based on their unique digital body

language

THE BUSINESS-REWARDING IMPACT OF BEHAVIORAL EMAIL


Now for Ads

Yoursquore currently spending far too much money on a retargeting ads strategy that is doing very little for

your business

The solution Segmentation Or more specifically a strategy segmented between your prospects and

your returning customers

At a rate of 5X less likely to complete a conversion than a returning customer prospects should be the

focal point of your retargeting ads strategy They often require up to 9 sessions to convert so retargeting

ads simply make sense Keep them coming back until theyrsquore ready to complete that first conversion

That said itrsquos not as simple as showing these prospects a standard ad

The key Behavioral People-Based Marketing

Of course start by identifying your Digital Goldminemdashwithin which yoursquoll find your most qualified prospects

Assuming you have targeted behavioral experiences in place on your website to capture the emails of your

most qualified prospects before they abandon yoursquove now unlocked the ability to target those prospects

the people-based waymdashacross both email and ad real estate

62 | Part 3 Behavioral Marketing Addressing The Current State of Affairs gt Opportunity 36 Smith Thomas Successful Advertising Its

Secrets Explained London Bazaar 1886 Print

Keeping in mind that these prospects require 5X the convincing spread your retargeting strategy

cross-channel to ensure your voice is heard over the sea of marketing emails and retargeting ads

theyrsquore already seeing

In 1885 Thomas Smith revealed the secret to successful advertising when it comes to prospects

in his appropriately named guide Successful Advertising6

The first time people look at any given ad they donrsquot even see it

The second time they donrsquot notice it

The third time they are aware that it is there

The fourth time they have a fleeting sense that theyrsquove seen it somewhere before

The fifth time they actually read the ad []

The fifteenth time they start to yearn for it because they canrsquot afford to buy it

The sixteenth time they accept the fact that they will buy it sometime in the future

The seventeenth time they make a note to buy the product

The eighteenth time they curse their poverty for not allowing them to buy this terrific product

The nineteenth time they count their money very carefully

The twentieth time prospects see the ad they buy what it is offering

That said itrsquos not just about showing an ad repetitively Itrsquos about showing the right ad based on

the behavioral profile yoursquove compiled for each of your website visitors Showing the right ad also

requires implementing the best bidding strategy based on those behavioral profiles


The value of a conversion from a prospect is higher than that of a returning customer as a

returning customer is 5X more likely to complete subsequent conversions So spend more

money (a higher CPA) on your most valuable prospects whether that means offering them a

discount or exclusive offer do what you have to do to get that first conversion

Furthermore if repetition is a key ingredient to successful advertising make sure that each

message across every channel resonates with the user Still as we said itrsquos not about endlessly

repeating the same message each time and across every channel Lead the prospects toward

the next most profitable action for your business by combining your behavioral emails and your

behavioral retargeting efforts to ensure your qualified prospects take the action you want them

to take

The holistic view of a visitorrsquos engagement with your business afforded to you by People-Based

Marketing will allow you to better understand and converse with your prospects as they journey

toward conversion


64 |

Behavioral Retargeting + Behavioral Email for B2BLead Generation

SuzieQ visited Softwarecom with potential interest in registering her company for a demo Hesitating

she entered her email address before abandoning the website to have Part 1 of a guide emailed to her

Herersquos what happened next

Part 3 Behavioral Marketing Addressing The Current State of Affairs gt Opportunity 3 gt Real World Scenario

Email

EmailAds

Website

Ads

Softwarecom nurtured its relationship with SuzieQ across both behavioral email and ads based on

her engagement with their business both on and off their website And now SuzieQ has become a

customer and is 5X more likely to complete additional conversions with Softwarecom

1 SuzieQ received an email with Part 1 of Softwarecomrsquos Guide to Software She didnrsquot open the email

2 SuzieQ then saw a behavioral retargeting ad highlighting the benefits of Softwarecomrsquos technology

3 SuzieQ returned to her email and downloaded the guide

4 SuzieQ later saw another ad for Softwarecom letting her know that all new registrants would receive a free tech consult in order to better understand how Softwarecom can help their business

5 SuzieQ clicked through the ad and signed up for a demo


Ultimately the success of your retargeting strategy doesnrsquot boil down to simply targeting

prospects over returning customers Rather a positive ROI retargeting channel for your business

hinges on a targeted and unified approach to your outreach That outreachmdashwhether it be via ads

or emailmdashshould center around the individual yoursquore trying to convert

If you want to retarget your returning consumers have at it But do so in a way that makes sense

for the individual yoursquore retargeting firstmdashby focusing on the individual the ultimate decision

maker yoursquoll drive higher ROAS for your business

66 | 7 Baekdal Thomas The Shift From Print to Digitaland Beyond Np

np nd Baekdal Baekdal Media 11 Oct 2011 Web 20 July 2016

The emergence of Behavioral Marketing stems from the fact that humans are constantly searching for

ways to make their lives easier Sure technology has evolved and with it consumer behaviormdashbut both

of those too stem from the Trend of Convenience

We used to shop in stores But in addition to being lazy humans are busy

So now we have eCommerce Desktops donrsquot cut it thoughmdashwe canrsquot carry them around

So now we have tablets and all sorts of mobile devices

Lately the transition to mobile has been all the rage but mobile devices require pushing buttons

So now we simply tell Amazonrsquos Alexa to order more Gatorade when the fridge gets low

And it wonrsquot stop there As Baekdal rather eloquently puts it

In other words humans are going to continue to discover and invent new technologies to make their

lives increasingly more convenient

So what does this mean for your business Focus your business model on the identification of your

visitors and their behaviors first Itrsquos not about which iPhones theyrsquore using or if theyrsquore browsing on an

Android tablet instead of the Kindle Fire At the end of the day the device itself is of little importance

Similarly the channel yoursquore targeting them with whether email or ads is irrelevant

Itrsquos about recognizing how each individual human interacts with your business as a whole regardless

of device or channel and utilizing that digital body language as a blueprint for growing your company

Part 3 Behavioral Marketing Addressing The Current State of Affairs gt Conclusion

Mobile is not a device It is not an app Mobile is freedom from devices and appsMobile is about people7

ldquoldquo

67 |

68 |

While the theory behind Behavioral Marketing is compelling nothing compares to cold hard numbers

In an effort to quantify the ROI of Behavioral Marketing BounceX commissioned a Total Economic

Impacttrade Report by Forrester8 using BounceX clients as examples Please note that all numbers are

aggregated and a representation of the ROI potential of Behavioral Marketing for your business The

ROI results speak solely to eCommerce and Non-eCommerce businesses (websites without a cart)

and thus will be separated as follows

bull ROI of Behavioral Marketing for eCommerce businesses

bull ROI of Behavioral Marketing for Non-eCommerce Companies (websites without a cart)

ROI of Behavioral Marketing for eCommerce

According to the Forrester TEItrade study the representative eCommerce organizations experienced the

following benefits as a result of their investment in the Bounce Exchange Behavioral Marketing Cloudtrade

Part 4 Behavioral Marketing The Business Case gt eCommerce ROI 8 The Total Economic Impact of Bounce Exchange Cost Savings and Business Benefits Attributed

to Bounce Exchange Behavioral Marketing Platform Forrester Research Inc August 16 20169 Ibid

15 INCREASE

Increase in prospect conversion rate from

website traffic

20-25 INCREASE

IT and marketing full-time equivalents (FTEs)

productivity gains

50 INCREASE

Increase of margins by reducing the need for

affiliate-driven revenue

Ultimately ldquoThe analysis points to risk-adjusted benefits of $5852806 for our

representative eCommerce organizationsover three years which leads to 1107ROIrdquo9

PA R T 4 B E H AV I O R A L M A R K E T I N GThe Business Case

69 | Part 4 Behavioral Marketing The Business Case gt e-Commerce ROI gt Benefit 1

R O I O F B E H AV I O R A L M A R K E T I N G F O R E C O M M E R C E Benefit 1 Increase prospect conversion rate

As discussed in Part 3 Behavioral MarketingmdashAddressing the Current State of Affairs Opportunity

1mdashUnlock more value from your website traffic a tailored approach to targeting your traffic is crucial

Since prospects convert at a rate 5X lower than returning customers and can require on average

up to 9 sessions to make that first conversion ensure your behavioral marketing strategy alleviates

their conversion friction by nurturing their interest Ultimately in spending additional efforts on your

prospects you expand your returning customer base unlocking the potential for incremental revenue

from those who convert at a rate 5X higher

Still we have yet to discuss how the tailored approach affects your bottom line

According to the Total Economic Impacttrade10 research focusing your marketing attention toward your

prospects results in a massive lift in incremental digital revenue With Behavioral Marketing

10 The Total Economic Impact of Bounce Exchange Cost Savings and Business Benefits Attributed

to Bounce Exchange Behavioral Marketing Platform Forrester Research Inc August 16 2016

The representative eCommerce organization was able to improve its conversion rate by 15 which results in over $5 million of incremental revenue

ldquoldquo

70 |

R O I O F B E H AV I O R A L M A R K E T I N G F O R E C O M M E R C E Benefit 2 Increase IT amp marketing productivity

In Part 1 Marketing today the current state of affairs Problem 3 Your retargeting channels we

realized that our retargeting channels are likely negative ROI channels

Behavioral Marketing not only transforms the ldquoBatch and Blastrdquo approach to retargeting but

simultaneously opens up your business to increased productivity and innovation According to

Forresterrsquos TEItrade research11

That is to say by investing in the BounceX Behavioral Marketing Cloudtrade the representative

eCommerce organization saw between a 20 and 25 increase in productivity in both their digital

marketing team as well as their IT team

With Behavioral Marketing yoursquoll have a software that eliminates a lot of the manual processes

associated with optimizing your digital funnel Now yoursquoll have the capabilities to test and develop

new behaviorally driven ideas quickly and easily With an entire Behavioral Marketing team of

experts and strategists from design to developers to conversion scientists at your fingertips yoursquoll

finally have the ability to focus on forward-looking strategies for your business as opposed to

reacting to the current state of affairs

Part 4 Behavioral Marketing The Business Case gt e-Commerce ROI gt Benefit 2 11 Ibid

The representative eCommerce organization estimates at least a 20 increase in productivity for its five-person digital marketing team and a productivity gain worth 25 of one IT FTE from working with Bounce Exchange

ldquoldquo


R O I O F B E H AV I O R A L M A R K E T I N G F O R E C O M M E R C E Benefit 3 Reduce the need for affiliate-driven revenue

As yoursquove realized marketing as it stands today is causing your business growth to plateau For

eCommerce companies specifically one of the reactions to this sluggish state of affairs has been

an increased reliance on affiliate partner websites to help drive sales

While affiliate partners contribute to sales ultimately they have a negative impact on business

growth The most ldquosuccessfulrdquo affiliate partnerships typically arise from a high reliance on

discounts With discounts although it becomes easier to drive more traffic to your website the

quality of that traffic decreases and your traffic becomes trained to rely on discounts as a result

Additionally affiliate partnerships are based on a revenue share attribution model requiring your

business to pay a percentage of the gross sales to the affiliate partner So not only are you hurting

your margin but yoursquore also paying to to do so

However considering the goal of Behavioral Marketing is to increase your businessrsquo bottom line

by generating higher returns from your most valuable website traffic the need for affiliate partners

should decrease In fact according to Forresterrsquos TEItrade report12



Prior to Bounce Exchange the representative eCommerce organization relied on affiliate partners to generate about 40 of their revenue The average cost to generate revenue through affiliate partners was 8 of its gross sales With Bounce Exchange the representative eCommerce organization was able to reduce its reliance on using third-party services to help capture and convert its website traffic to customers by 50

ldquoldquo

72 |

In other words as opposed to investing in affiliate partners that ultimately damage your margin and

provide a negative ROI with Behavioral Marketing yoursquoll get more value from the traffic already on

your website saving your margin in the process

To access the full details from the Forrester Total Economic Impact study for BounceX click here

ROI of Behavioral Marketing for Non-eCommerce Companies

The Forrester TEItrade study13 found that the representative Non-eCommerce companies experienced

the following benefits as a result of their implementation of Behavioral Marketing

While the above benefits are applicable across all Non-eCommerce businesses the following

examples pertain specifically to Publishers

Part 4 Behavioral Marketing The Business Case gt Non-eCommerce ROI

50 INCREASE

Increase in Email Capture Rate

15 INCREASE

Increase in Marketing and IT Productivity

50 INCREASE

Increase in Advertising Revenue



The analysis identifies ldquorisk-adjusted benefits of $4015023 for our representative

publishing organization over three years which leads to 934 ROIrdquo14

73 | Part 4 Behavioral Marketing The Business Case gt Non-eCommerce ROI gt Benefit 1

R O I O F B E H AV I O R A L M A R K E T I N G F O R N O N - E C O M M E R C E Benefit 1 Increase email capture rate

For Non-eCommerce companies email addresses or leads are key to owning your audience

and nurturing a relationship between the individuals interested in what yoursquore offering and your

business Email and lead capture play a crucial role in developing that relationship by allowing you

to identify your most valuable traffic and continue a conversation with those individuals regardless

of where or how they might be browsingmdashthe first step to unlocking People-Based Marketing

According to Forresterrsquos TEItrade research15

That is to say by applying Behavioral Marketing technology and strategies the representative

organization identified 50 more of their current traffic In increasing the rate of traffic

identification the organization now has the ability to use People-Based Marketing and retarget

more of their traffic regardless of where or how theyrsquore browsing via Behavioral Email and

Behavioral Audiences (ads)

15 The Total Economic Impact of Bounce Exchange Cost Savings

and Business Benefits Attributed to Bounce Exchange Behavioral

Marketing Platform Forrester Research Inc August 16 2016

Through its investment in Bounce Exchange the representative publishing organization was able to increase its email capture rate by 50The representative publishing organization estimates that a value of an email address is $050 which translates to over $180000 incremental revenue each year for the organization

ldquoldquo

74 |

Think about the amount of time and human resources that currently contribute to your marketing

efforts Let Behavioral Marketing take some of that human capital off your hands by automating the

processes by which you target and speak to your current traffic

Suddenly yoursquoll find that your team has the time to work on more forward-thinking and strategic

projects According to Forresterrsquos TEItrade study16

That is to say by investing in the BounceX Behavioral Marketing Cloudtrade the representative non-

eCommerce organization saw a 15 increase in productivity in their digital marketing team

Behavioral Marketing software has been designed to reducendashif not eliminatemdashthe manual

processes associated with optimizing your digital funnel Once in place yoursquoll be able to test and

develop new behaviorally driven ideas quickly and easily with the help of an entire Behavioral

Marketing team of conversion experts from strategists to designers to developers Yoursquoll finally

have the ability to focus on forward-looking strategies for your business as opposed to reacting to

day to day events




The representative publishing organization estimated a 15 increase in productivity for its 35-person digital marketing team and a productivity gain worth one IT FTE from working with Bounce Exchange

ldquoldquo

R O I O F B E H AV I O R A L M A R K E T I N G F O R N O N - E C O M M E R C E Benefit 2 Increase Marketing and IT Productivity

Part 4 Behavioral Marketing The Business Case gt Non-eCommerce ROI gt Benefit 2

75 | Part 4 Behavioral Marketing The Business Case gt Non-eCommerce ROI gt Benefit 317 The Total Economic Impact of Bounce Exchange Cost Savings



R O I O F B E H AV I O R A L M A R K E T I N G F O R N O N - E C O M M E R C E Benefit 3 Increase advertising revenue

Many companies today particularly publishers rely heavily on ad impressions to drive revenue for

their businesses Considering the goal of Behavioral Marketing is to guide individuals through your

digital funnel itrsquos likely that your Behavioral Marketing strategy will contribute to your ad revenue

According to Forresterrsquos TEItrade report17

In other words the representative organization saw a 50 increase in pageview depth and

therefore an increase in ad revenue as a result of the Behavioral Marketing experiences designed

to engage and nurture their on-site traffic


Prior to their investment an average prospect made 3 pageviews while visiting the companyrsquos website This increased to 45 page views which results in additional risk-adjusted advertising revenue of $918000 per year

ldquoldquo

76 | Part 4 Behavioral Marketing The Business Case gt Conclusion

Ultimately the ROI research depicted here demonstrates that regardless of your business type

Behavioral Marketing will be a ROI positive and revenue driving channel for your business

It all boils down to the fact that Behavioral Marketing is a people-based solution Itrsquos about

centering your business around the consumer experience as opposed to focusing on a particular

channel or product of your business and hoping for the best results

Your consumers are ultimately your greatest investmentmdashtheyrsquore the driving force behind your

business With Behavioral Marketing yoursquoll have the ability to double-down on that investment

amplifying your bottom line and growing your business up and to the right in the process



17 18

77 |

78 |

At this point you should understand the following

So letrsquos talk about what to do once yoursquore ready to invest in Behavioral Marketing

For starters make sure your team is well-equipped when it comes to your Analytics Tech Stack and your

current Marketing Channels in order to unlock the value from Behavioral Marketing software and drive

success for your business The following chart will help you understand where your business should be

in order to fully reap the ROI from Behavioral Marketing

What Behavioral Marketing is

How Behavioral Marketing works

Why your business should invest in Behavioral Marketing


PA R T 5 B E H AV I O R A L M A R K E T I N GThe purchase process

79 | Part 5 Behavioral Marketing The Purchase Process

Current Status

of Your Data amp

Analytics

bull No Analytics Platform

bull No Segmentation Capabilities

bull Marketing Funnel Not available

bull Analytics Platform in place

bull Basic Segmentation Capabilities

bull Marketing Funnel Myopic


bull Advanced Segmentation

bull DMP (Data Management Platform)

implemented

bull Marketing Funnel Digital Goldmine

acknowledged

Current Status

of Your Tech

Stack

bull No ESP (Email Service Provider)

bull No Triggered Email Program

bull No AB Testing

bull ESP (Email Service Provider) utilized


bull Limited AB Testing

bull Large ESP (Email Service Provider) utilized

bull Basic Triggered Email Program

bull AB Testing Pipeline

bull [eCommerce-Specific] Product

Recommendation Engines used

Current Status

of Your Digital

Marketing

bull No Paid Marketing Campaigns

bull No Retargeting

bull No Email Acquisition Strategy

bull No Ad Budget

bull AdWords Facebook Google Basic

campaigns

bull Broad Retargeting No Segmentation

bull Basic Email Acquisition Strategy

bull Monthly Ad Budget Less Than $10K

bull AdWords Facebook Google Advanced

campaigns

bull Advanced Retargeting Segmented strategy

bull Advanced Email Acquisition Strategy

bull Monthly Ad Budget Greater Than $10K

bull Clear and Defined Business Strategy

THE STATUSOF YOURBUSINESS

YOUrsquoRE READYFOR BEHAVIORAL MARKETINGALMOST READYNOT READY

BEHAVIORAL MARKETINGrsquoS ROI POTENTIAL FOR YOUR BUSINESS


So yoursquore ready to invest in Behavioral Marketing

But where does the budget come from

As a new marketing channel for your business Behavioral Marketing software typically lives within the paid

media budget or whichever bucket has your AdWords or Facebook Advertising spend

In some unique cases because of its software component wersquove seen Behavioral Marketing aligned with the

technology budget

Finally how do you find the Behavioral Marketing partner that will best address the needs of your business

Make sure your Behavioral Marketing Partner understands your businessrsquo bottom line and how to get there

Here are a few questions to start with when assessing your options

bull Define what Behavioral Marketing means to your business

bull Can you identify anonymous website visitors via 10+ sources on and off your website

bull Can you link a single visitor across all devices and browsers

bull Can you track all aspects of visitor behavior in real time collecting 100s of behaviors before and after the page loads

bull How does your company define and implement People-Based Marketing

81 | Part 5 Behavioral Marketing The Purchase Process gt BounceXrsquos Behavioral Marketing Cloud

B O U N C E X rsquo S B E H AV I O R A L M A R K E T I N G C L O U D trade

Top 5 Marketing Channel BounceX is a new top 5 marketing channel We exist right up there with

Facebook and Google as a core infrastructure to marketing execution by amplifying the marketing

investments yoursquove already made and ultimately enhancing your businessrsquo bottom line

Behavioral Marketing Cloudtrade BounceX has solved the most prominent digital pain points across

all industries and designed a behavioral software the Behavioral Marketing Cloudtrade dedicated to

addressing each of those pain points both on and off your website

People-Based Marketing With the BounceX ID engine we work to identify and profile your

anonymous visitors regardless of where they might be browsing or which device they might be

browsing on

bull The industry average for a People-Based identification rate is roughly 5

bull The BounceX average for a People-Based identification rate is 38

White Glove Service Our world-class design studio cutting-edge developer team and expert

conversion scientists combine talents from many practices to move the needle for your business

Our campaigns never stop learning and you never have to lift a finger

WHY BOUNCEX

82 |

Behavioral ID Engine Identifies and profiles anonymous website visitors to unlock previously

impossible targeting opportunities both on and off your website

Behavioral CMS Increases the revenue per session for you current traffic by adapting your

website to real-time digital body language displayed by your traffic

Behavioral Email Transforms your email program with intent-based on-site email collection

resulting in hyper list growth and deploying fully automated emails based on the behavioral

profiles created by the Behavioral ID Engine

Behavioral Audiences Revolutionizes your acquisition and retargeting strategy by extending the

information gleaned via the Behavioral ID Engine (both on-site and email behavioral data) across

the Internet

Behavioral Ads Enhances the ad experience to drive greater on-site engagement for publishers

and maximum performance for advertisers by determining the best and highest-yielding moment

to engage each visitor with a relevant ad

BOUNCEX BEHAVIORAL MARKETING CLOUDtrade

Part 5 Behavioral Marketing The Purchase Process gt BounceXrsquos Behavioral Marketing Cloud

Click Here to Apply for a Behavioral Audit Today

83 | About This Guide

WRITTEN BY

Ryan Urban CEO BounceX CONTRIBUTORS Mili Mehta

Lead Writer BounceX

Steve Dong Product Manager BounceX

Maricor Resente VP of Marketing BounceX

Julia Spano Senior Director of Marketing Partnerships BounceX

Dave Campbell Director of Business Development BounceX

Jake Sullivan Director of Publisher Yield BounceX

Jackie Lusardi Director of Client Strategy BounceX

Inge Konther Conversion Director BounceX

DESIGNED BY

Rishi Arora Senior Graphic Designer BounceX Bill Harkins Senior Graphic Designer BounceX

Contact BounceX Enterprise Sales Enterprisebouncexcom

Careers Careersbouncexcom

Press Inquiries Pressbouncexcom

By Phone (212) 292mdash3162

About BounceX BounceXrsquos Behavioral Marketing Cloudtrade de-anonymizes website visitors enabling

organizations to unlock people-based marketing experiences For the first time online

businesses are able to target previously unidentifiable opportunities both on and off

their website BounceX software is trusted by global enterprises such as Lufthansa

Sears Uniqlo Hearst Properties and Comcast

Learn more at wwwbouncexcom

A B O U T T H I S G U I D EC-Suite Series The Blueprint for Behavioral Marketing

84 |

2 | Introduction

Letrsquos get to the point You should read this guide if you want to understand how to make more

money for your business while getting more value from each dollar yoursquore already spending

There are few events in history that represented a paradigm shift for business growth The

introduction of Mail Radio Television DoubleClick Google and Facebook to name a few

Itrsquos about time we add another business-changing development to that list wouldnrsquot you say

Introducing Behavioral Marketing

Behavioral Marketing is a new top-performing marketing channel based around the action of

identifying your previously anonymous website traffic and enabling businesses to target that

traffic on a people-based level With Behavioral Marketing software businesses can identify

and address the friction points throughout the conversion funnel as visitors experience them

in real-time both on and off your website driving incremental value and revenue across all

marketing efforts in the process

I N T R O D U C T I O NWhy should I read the The Blueprint for Behavioral Marketing

3 | Introduction





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recommendations

2 POOR DATA QUALITY



















No



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of customer data

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Available









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leave















(a definition)





revenue per session









customer





















1

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at RetailStorecom






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a purchase

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one-to-one basis


PRICING PLANS

$70 $80 $90

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$70 $80 $90

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$70 $80 $90

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1

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the website




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your business











































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toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

Analytics










implemented


acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |

3 | Introduction





world around it






4 |











































untouched

































































Marketing of course






in the process



































and industries







ldquoldquo






















Now for ads




















for your business



ldquo

ldquo





ya)







ldquoldquo

1

2
























potential







as a result

20 | Introduction

1

2
























purchase process





the following



through racks



a specific rack



looking for

STORE

Try it on

Buy itSTORE
























ldquoldquo









purchase









making a purchase

RETAILSTORE

CATEGORIES

CATEGORIES


Hmm


















product page








checking out


ADD TO CART

CHOOSE YOUR COLOR

RETAILSTORE

ADD TO CART

CATEGORIES

ADD TO CART

GET YOUR SHIRT NOW

















1

2



their email address






throughs)











business growth























Opened Email Gmail


Ad





















recommendations

2 POOR DATA QUALITY



















No



Yes




Data Quality Poor



of customer data

Great




address

Relevant Technology

Not Available




Available









35 | Introduction

































































leave















(a definition)





revenue per session









customer





















1

2








at RetailStorecom






reviews




a purchase

RETAILSTORE

CATEGORIES

REVIEWS

ADD TO CART

ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

Analytics










implemented


acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |

4 |











































untouched

































































Marketing of course






in the process



































and industries







ldquoldquo






















Now for ads




















for your business



ldquo

ldquo





ya)







ldquoldquo

1

2
























potential







as a result

20 | Introduction

1

2
























purchase process





the following



through racks



a specific rack



looking for

STORE

Try it on

Buy itSTORE
























ldquoldquo









purchase









making a purchase

RETAILSTORE

CATEGORIES

CATEGORIES


Hmm


















product page








checking out


ADD TO CART

CHOOSE YOUR COLOR

RETAILSTORE

ADD TO CART

CATEGORIES

ADD TO CART

GET YOUR SHIRT NOW

















1

2



their email address






throughs)











business growth























Opened Email Gmail


Ad





















recommendations

2 POOR DATA QUALITY



















No



Yes




Data Quality Poor



of customer data

Great




address

Relevant Technology

Not Available




Available









35 | Introduction

































































leave















(a definition)





revenue per session









customer





















1

2








at RetailStorecom






reviews




a purchase

RETAILSTORE

CATEGORIES

REVIEWS

ADD TO CART

ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

Analytics










implemented


acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |











































untouched

































































Marketing of course






in the process



































and industries







ldquoldquo






















Now for ads




















for your business



ldquo

ldquo





ya)







ldquoldquo

1

2
























potential







as a result

20 | Introduction

1

2
























purchase process





the following



through racks



a specific rack



looking for

STORE

Try it on

Buy itSTORE
























ldquoldquo









purchase









making a purchase

RETAILSTORE

CATEGORIES

CATEGORIES


Hmm


















product page








checking out


ADD TO CART

CHOOSE YOUR COLOR

RETAILSTORE

ADD TO CART

CATEGORIES

ADD TO CART

GET YOUR SHIRT NOW

















1

2



their email address






throughs)











business growth























Opened Email Gmail


Ad





















recommendations

2 POOR DATA QUALITY



















No



Yes




Data Quality Poor



of customer data

Great




address

Relevant Technology

Not Available




Available









35 | Introduction

































































leave















(a definition)





revenue per session









customer





















1

2








at RetailStorecom






reviews




a purchase

RETAILSTORE

CATEGORIES

REVIEWS

ADD TO CART

ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

Analytics










implemented


acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |





























untouched

































































Marketing of course






in the process



































and industries







ldquoldquo






















Now for ads




















for your business



ldquo

ldquo





ya)







ldquoldquo

1

2
























potential







as a result

20 | Introduction

1

2
























purchase process





the following



through racks



a specific rack



looking for

STORE

Try it on

Buy itSTORE
























ldquoldquo









purchase









making a purchase

RETAILSTORE

CATEGORIES

CATEGORIES


Hmm


















product page








checking out


ADD TO CART

CHOOSE YOUR COLOR

RETAILSTORE

ADD TO CART

CATEGORIES

ADD TO CART

GET YOUR SHIRT NOW

















1

2



their email address






throughs)











business growth























Opened Email Gmail


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recommendations

2 POOR DATA QUALITY



















No



Yes




Data Quality Poor



of customer data

Great




address

Relevant Technology

Not Available




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35 | Introduction

































































leave















(a definition)





revenue per session









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1

2








at RetailStorecom






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RETAILSTORE

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ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














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1

2




























































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b2b

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Articlescom








the website




address








of experts


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language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

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Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


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50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

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of Your Tech

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bull No AB Testing









Current Status

of Your Digital

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bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |
















untouched

































































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in the process



































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purchase









making a purchase

RETAILSTORE

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checking out


ADD TO CART

CHOOSE YOUR COLOR

RETAILSTORE

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CATEGORIES

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GET YOUR SHIRT NOW

















1

2



their email address






throughs)











business growth























Opened Email Gmail


Ad





















recommendations

2 POOR DATA QUALITY



















No



Yes




Data Quality Poor



of customer data

Great




address

Relevant Technology

Not Available




Available









35 | Introduction

































































leave















(a definition)





revenue per session









customer





















1

2








at RetailStorecom






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a purchase

RETAILSTORE

CATEGORIES

REVIEWS

ADD TO CART

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GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





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17 18

77 |

78 |













Current Status

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acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |










untouched

































































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STORE

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purchase









making a purchase

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CATEGORIES

CATEGORIES


Hmm


















product page








checking out


ADD TO CART

CHOOSE YOUR COLOR

RETAILSTORE

ADD TO CART

CATEGORIES

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GET YOUR SHIRT NOW

















1

2



their email address






throughs)











business growth























Opened Email Gmail


Ad





















recommendations

2 POOR DATA QUALITY



















No



Yes




Data Quality Poor



of customer data

Great




address

Relevant Technology

Not Available




Available









35 | Introduction

































































leave















(a definition)





revenue per session









customer





















1

2








at RetailStorecom






reviews




a purchase

RETAILSTORE

CATEGORIES

REVIEWS

ADD TO CART

ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





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ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

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Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |













































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in the process



































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Hmm


















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RETAILSTORE

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GET YOUR SHIRT NOW

















1

2



their email address






throughs)











business growth























Opened Email Gmail


Ad





















recommendations

2 POOR DATA QUALITY



















No



Yes




Data Quality Poor



of customer data

Great




address

Relevant Technology

Not Available




Available









35 | Introduction

































































leave















(a definition)





revenue per session









customer





















1

2








at RetailStorecom






reviews




a purchase

RETAILSTORE

CATEGORIES

REVIEWS

ADD TO CART

ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

Analytics










implemented


acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |

























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in the process



































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for your business



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1

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1

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STORE

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CATEGORIES

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Hmm


















product page








checking out


ADD TO CART

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RETAILSTORE

ADD TO CART

CATEGORIES

ADD TO CART

GET YOUR SHIRT NOW

















1

2



their email address






throughs)











business growth























Opened Email Gmail


Ad





















recommendations

2 POOR DATA QUALITY



















No



Yes




Data Quality Poor



of customer data

Great




address

Relevant Technology

Not Available




Available









35 | Introduction

































































leave















(a definition)





revenue per session









customer





















1

2








at RetailStorecom






reviews




a purchase

RETAILSTORE

CATEGORIES

REVIEWS

ADD TO CART

ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

Analytics










implemented


acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |













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in the process



































and industries







ldquoldquo






















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for your business



ldquo

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ldquoldquo

1

2
























potential







as a result

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1

2
























purchase process





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a specific rack



looking for

STORE

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ldquoldquo









purchase









making a purchase

RETAILSTORE

CATEGORIES

CATEGORIES


Hmm


















product page








checking out


ADD TO CART

CHOOSE YOUR COLOR

RETAILSTORE

ADD TO CART

CATEGORIES

ADD TO CART

GET YOUR SHIRT NOW

















1

2



their email address






throughs)











business growth























Opened Email Gmail


Ad





















recommendations

2 POOR DATA QUALITY



















No



Yes




Data Quality Poor



of customer data

Great




address

Relevant Technology

Not Available




Available









35 | Introduction

































































leave















(a definition)





revenue per session









customer





















1

2








at RetailStorecom






reviews




a purchase

RETAILSTORE

CATEGORIES

REVIEWS

ADD TO CART

ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

Analytics










implemented


acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |



































and industries







ldquoldquo






















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for your business



ldquo

ldquo





ya)







ldquoldquo

1

2
























potential







as a result

20 | Introduction

1

2
























purchase process





the following



through racks



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looking for

STORE

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Buy itSTORE
























ldquoldquo









purchase









making a purchase

RETAILSTORE

CATEGORIES

CATEGORIES


Hmm


















product page








checking out


ADD TO CART

CHOOSE YOUR COLOR

RETAILSTORE

ADD TO CART

CATEGORIES

ADD TO CART

GET YOUR SHIRT NOW

















1

2



their email address






throughs)











business growth























Opened Email Gmail


Ad





















recommendations

2 POOR DATA QUALITY



















No



Yes




Data Quality Poor



of customer data

Great




address

Relevant Technology

Not Available




Available









35 | Introduction

































































leave















(a definition)





revenue per session









customer





















1

2








at RetailStorecom






reviews




a purchase

RETAILSTORE

CATEGORIES

REVIEWS

ADD TO CART

ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

Analytics










implemented


acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |















and industries







ldquoldquo






















Now for ads




















for your business



ldquo

ldquo





ya)







ldquoldquo

1

2
























potential







as a result

20 | Introduction

1

2
























purchase process





the following



through racks



a specific rack



looking for

STORE

Try it on

Buy itSTORE
























ldquoldquo









purchase









making a purchase

RETAILSTORE

CATEGORIES

CATEGORIES


Hmm


















product page








checking out


ADD TO CART

CHOOSE YOUR COLOR

RETAILSTORE

ADD TO CART

CATEGORIES

ADD TO CART

GET YOUR SHIRT NOW

















1

2



their email address






throughs)











business growth























Opened Email Gmail


Ad





















recommendations

2 POOR DATA QUALITY



















No



Yes




Data Quality Poor



of customer data

Great




address

Relevant Technology

Not Available




Available









35 | Introduction

































































leave















(a definition)





revenue per session









customer





















1

2








at RetailStorecom






reviews




a purchase

RETAILSTORE

CATEGORIES

REVIEWS

ADD TO CART

ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

Analytics










implemented


acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |






















Now for ads




















for your business



ldquo

ldquo





ya)







ldquoldquo

1

2
























potential







as a result

20 | Introduction

1

2
























purchase process





the following



through racks



a specific rack



looking for

STORE

Try it on

Buy itSTORE
























ldquoldquo









purchase









making a purchase

RETAILSTORE

CATEGORIES

CATEGORIES


Hmm


















product page








checking out


ADD TO CART

CHOOSE YOUR COLOR

RETAILSTORE

ADD TO CART

CATEGORIES

ADD TO CART

GET YOUR SHIRT NOW

















1

2



their email address






throughs)











business growth























Opened Email Gmail


Ad





















recommendations

2 POOR DATA QUALITY



















No



Yes




Data Quality Poor



of customer data

Great




address

Relevant Technology

Not Available




Available









35 | Introduction

































































leave















(a definition)





revenue per session









customer





















1

2








at RetailStorecom






reviews




a purchase

RETAILSTORE

CATEGORIES

REVIEWS

ADD TO CART

ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































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her interest










1

2














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1

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Now for Ads


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to take



toward conversion


64 |






Email

EmailAds

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Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















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ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























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74 |













day to day events





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17 18

77 |

78 |













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bull No Retargeting


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campaigns





campaigns














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84 |











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1

2



their email address






throughs)











business growth























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recommendations

2 POOR DATA QUALITY



















No



Yes




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of customer data

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address

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leave















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one-to-one basis


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$70 $80 $90

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SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














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1

2




























































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b2b

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the website




address








of experts


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language



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your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















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72 |











50 INCREASE


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50 INCREASE























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74 |













day to day events





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17 18

77 |

78 |













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Current Status

of Your Digital

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bull No Retargeting


bull No Ad Budget


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campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


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84 |











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1

2



their email address






throughs)











business growth























Opened Email Gmail


Ad





















recommendations

2 POOR DATA QUALITY



















No



Yes




Data Quality Poor



of customer data

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address

Relevant Technology

Not Available




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35 | Introduction

































































leave















(a definition)





revenue per session









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1

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at RetailStorecom






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one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































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b2b

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Articlescom








the website




address








of experts


business by




language



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your business











































to take



toward conversion


64 |






Email

EmailAds

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Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


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50 INCREASE























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74 |













day to day events





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17 18

77 |

78 |













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of Your Digital

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bull No Retargeting


bull No Ad Budget


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campaigns














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browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |





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1

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1

2



their email address






throughs)











business growth























Opened Email Gmail


Ad





















recommendations

2 POOR DATA QUALITY



















No



Yes




Data Quality Poor



of customer data

Great




address

Relevant Technology

Not Available




Available









35 | Introduction

































































leave















(a definition)





revenue per session









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1

2








at RetailStorecom






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CATEGORIES

REVIEWS

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one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























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74 |













day to day events





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17 18

77 |

78 |













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of Your Data amp

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Current Status

of Your Tech

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bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |






















potential







as a result

20 | Introduction

1

2
























purchase process





the following



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looking for

STORE

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Hmm


















product page








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RETAILSTORE

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CATEGORIES

ADD TO CART

GET YOUR SHIRT NOW

















1

2



their email address






throughs)











business growth























Opened Email Gmail


Ad





















recommendations

2 POOR DATA QUALITY



















No



Yes




Data Quality Poor



of customer data

Great




address

Relevant Technology

Not Available




Available









35 | Introduction

































































leave















(a definition)





revenue per session









customer





















1

2








at RetailStorecom






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a purchase

RETAILSTORE

CATEGORIES

REVIEWS

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ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





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ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

Analytics










implemented


acknowledged

Current Status

of Your Tech

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bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |








potential







as a result

20 | Introduction

1

2
























purchase process





the following



through racks



a specific rack



looking for

STORE

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CATEGORIES

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Hmm


















product page








checking out


ADD TO CART

CHOOSE YOUR COLOR

RETAILSTORE

ADD TO CART

CATEGORIES

ADD TO CART

GET YOUR SHIRT NOW

















1

2



their email address






throughs)











business growth























Opened Email Gmail


Ad





















recommendations

2 POOR DATA QUALITY



















No



Yes




Data Quality Poor



of customer data

Great




address

Relevant Technology

Not Available




Available









35 | Introduction

































































leave















(a definition)





revenue per session









customer





















1

2








at RetailStorecom






reviews




a purchase

RETAILSTORE

CATEGORIES

REVIEWS

ADD TO CART

ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

Analytics










implemented


acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |

20 | Introduction

1

2
























purchase process





the following



through racks



a specific rack



looking for

STORE

Try it on

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ldquoldquo









purchase









making a purchase

RETAILSTORE

CATEGORIES

CATEGORIES


Hmm


















product page








checking out


ADD TO CART

CHOOSE YOUR COLOR

RETAILSTORE

ADD TO CART

CATEGORIES

ADD TO CART

GET YOUR SHIRT NOW

















1

2



their email address






throughs)











business growth























Opened Email Gmail


Ad





















recommendations

2 POOR DATA QUALITY



















No



Yes




Data Quality Poor



of customer data

Great




address

Relevant Technology

Not Available




Available









35 | Introduction

































































leave















(a definition)





revenue per session









customer





















1

2








at RetailStorecom






reviews




a purchase

RETAILSTORE

CATEGORIES

REVIEWS

ADD TO CART

ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

Analytics










implemented


acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |
























purchase process





the following



through racks



a specific rack



looking for

STORE

Try it on

Buy itSTORE
























ldquoldquo









purchase









making a purchase

RETAILSTORE

CATEGORIES

CATEGORIES


Hmm


















product page








checking out


ADD TO CART

CHOOSE YOUR COLOR

RETAILSTORE

ADD TO CART

CATEGORIES

ADD TO CART

GET YOUR SHIRT NOW

















1

2



their email address






throughs)











business growth























Opened Email Gmail


Ad





















recommendations

2 POOR DATA QUALITY



















No



Yes




Data Quality Poor



of customer data

Great




address

Relevant Technology

Not Available




Available









35 | Introduction

































































leave















(a definition)





revenue per session









customer





















1

2








at RetailStorecom






reviews




a purchase

RETAILSTORE

CATEGORIES

REVIEWS

ADD TO CART

ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

Analytics










implemented


acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |









purchase process





the following



through racks



a specific rack



looking for

STORE

Try it on

Buy itSTORE
























ldquoldquo









purchase









making a purchase

RETAILSTORE

CATEGORIES

CATEGORIES


Hmm


















product page








checking out


ADD TO CART

CHOOSE YOUR COLOR

RETAILSTORE

ADD TO CART

CATEGORIES

ADD TO CART

GET YOUR SHIRT NOW

















1

2



their email address






throughs)











business growth























Opened Email Gmail


Ad





















recommendations

2 POOR DATA QUALITY



















No



Yes




Data Quality Poor



of customer data

Great




address

Relevant Technology

Not Available




Available









35 | Introduction

































































leave















(a definition)





revenue per session









customer





















1

2








at RetailStorecom






reviews




a purchase

RETAILSTORE

CATEGORIES

REVIEWS

ADD TO CART

ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

Analytics










implemented


acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |





















ldquoldquo









purchase









making a purchase

RETAILSTORE

CATEGORIES

CATEGORIES


Hmm


















product page








checking out


ADD TO CART

CHOOSE YOUR COLOR

RETAILSTORE

ADD TO CART

CATEGORIES

ADD TO CART

GET YOUR SHIRT NOW

















1

2



their email address






throughs)











business growth























Opened Email Gmail


Ad





















recommendations

2 POOR DATA QUALITY



















No



Yes




Data Quality Poor



of customer data

Great




address

Relevant Technology

Not Available




Available









35 | Introduction

































































leave















(a definition)





revenue per session









customer





















1

2








at RetailStorecom






reviews




a purchase

RETAILSTORE

CATEGORIES

REVIEWS

ADD TO CART

ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





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WebsiteShoecom









interested in





of frustration




her interest










1

2














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1

2




























































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b2b

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Articlescom








the website




address








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Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

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bull No Retargeting


bull No Ad Budget


campaigns





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browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


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84 |















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purchase









making a purchase

RETAILSTORE

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CATEGORIES


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product page








checking out


ADD TO CART

CHOOSE YOUR COLOR

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GET YOUR SHIRT NOW

















1

2



their email address






throughs)











business growth























Opened Email Gmail


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recommendations

2 POOR DATA QUALITY



















No



Yes




Data Quality Poor



of customer data

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address

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leave















(a definition)





revenue per session









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GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

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Articlescom








the website




address








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language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

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Current Status

of Your Tech

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bull No AB Testing









Current Status

of Your Digital

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bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








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84 |







purchase









making a purchase

RETAILSTORE

CATEGORIES

CATEGORIES


Hmm


















product page








checking out


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RETAILSTORE

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GET YOUR SHIRT NOW

















1

2



their email address






throughs)











business growth























Opened Email Gmail


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recommendations

2 POOR DATA QUALITY



















No



Yes




Data Quality Poor



of customer data

Great




address

Relevant Technology

Not Available




Available









35 | Introduction

































































leave















(a definition)





revenue per session









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1

2








at RetailStorecom






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CATEGORIES

REVIEWS

ADD TO CART

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GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

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Articlescom








the website




address








of experts


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language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

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Current Status

of Your Tech

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bull No AB Testing









Current Status

of Your Digital

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bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |















product page








checking out


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RETAILSTORE

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CATEGORIES

ADD TO CART

GET YOUR SHIRT NOW

















1

2



their email address






throughs)











business growth























Opened Email Gmail


Ad





















recommendations

2 POOR DATA QUALITY



















No



Yes




Data Quality Poor



of customer data

Great




address

Relevant Technology

Not Available




Available









35 | Introduction

































































leave















(a definition)





revenue per session









customer





















1

2








at RetailStorecom






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CATEGORIES

REVIEWS

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ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

Analytics










implemented


acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |








product page








checking out


ADD TO CART

CHOOSE YOUR COLOR

RETAILSTORE

ADD TO CART

CATEGORIES

ADD TO CART

GET YOUR SHIRT NOW

















1

2



their email address






throughs)











business growth























Opened Email Gmail


Ad





















recommendations

2 POOR DATA QUALITY



















No



Yes




Data Quality Poor



of customer data

Great




address

Relevant Technology

Not Available




Available









35 | Introduction

































































leave















(a definition)





revenue per session









customer





















1

2








at RetailStorecom






reviews




a purchase

RETAILSTORE

CATEGORIES

REVIEWS

ADD TO CART

ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

Analytics










implemented


acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |













1

2



their email address






throughs)











business growth























Opened Email Gmail


Ad





















recommendations

2 POOR DATA QUALITY



















No



Yes




Data Quality Poor



of customer data

Great




address

Relevant Technology

Not Available




Available









35 | Introduction

































































leave















(a definition)





revenue per session









customer





















1

2








at RetailStorecom






reviews




a purchase

RETAILSTORE

CATEGORIES

REVIEWS

ADD TO CART

ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

Analytics










implemented


acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |





throughs)











business growth























Opened Email Gmail


Ad





















recommendations

2 POOR DATA QUALITY



















No



Yes




Data Quality Poor



of customer data

Great




address

Relevant Technology

Not Available




Available









35 | Introduction

































































leave















(a definition)





revenue per session









customer





















1

2








at RetailStorecom






reviews




a purchase

RETAILSTORE

CATEGORIES

REVIEWS

ADD TO CART

ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

Analytics










implemented


acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |








business growth























Opened Email Gmail


Ad





















recommendations

2 POOR DATA QUALITY



















No



Yes




Data Quality Poor



of customer data

Great




address

Relevant Technology

Not Available




Available









35 | Introduction

































































leave















(a definition)





revenue per session









customer





















1

2








at RetailStorecom






reviews




a purchase

RETAILSTORE

CATEGORIES

REVIEWS

ADD TO CART

ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

Analytics










implemented


acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |



















Opened Email Gmail


Ad





















recommendations

2 POOR DATA QUALITY



















No



Yes




Data Quality Poor



of customer data

Great




address

Relevant Technology

Not Available




Available









35 | Introduction

































































leave















(a definition)





revenue per session









customer





















1

2








at RetailStorecom






reviews




a purchase

RETAILSTORE

CATEGORIES

REVIEWS

ADD TO CART

ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

Analytics










implemented


acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |





















recommendations

2 POOR DATA QUALITY



















No



Yes




Data Quality Poor



of customer data

Great




address

Relevant Technology

Not Available




Available









35 | Introduction

































































leave















(a definition)





revenue per session









customer





















1

2








at RetailStorecom






reviews




a purchase

RETAILSTORE

CATEGORIES

REVIEWS

ADD TO CART

ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

Analytics










implemented


acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |







recommendations

2 POOR DATA QUALITY



















No



Yes




Data Quality Poor



of customer data

Great




address

Relevant Technology

Not Available




Available









35 | Introduction

































































leave















(a definition)





revenue per session









customer





















1

2








at RetailStorecom






reviews




a purchase

RETAILSTORE

CATEGORIES

REVIEWS

ADD TO CART

ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

Analytics










implemented


acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |







No



Yes




Data Quality Poor



of customer data

Great




address

Relevant Technology

Not Available




Available









35 | Introduction

































































leave















(a definition)





revenue per session









customer





















1

2








at RetailStorecom






reviews




a purchase

RETAILSTORE

CATEGORIES

REVIEWS

ADD TO CART

ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

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implemented


acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |

35 | Introduction

































































leave















(a definition)





revenue per session









customer





















1

2








at RetailStorecom






reviews




a purchase

RETAILSTORE

CATEGORIES

REVIEWS

ADD TO CART

ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

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implemented


acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |

































































leave















(a definition)





revenue per session









customer





















1

2








at RetailStorecom






reviews




a purchase

RETAILSTORE

CATEGORIES

REVIEWS

ADD TO CART

ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

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acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |






















































leave















(a definition)





revenue per session









customer





















1

2








at RetailStorecom






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a purchase

RETAILSTORE

CATEGORIES

REVIEWS

ADD TO CART

ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

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acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |









































leave















(a definition)





revenue per session









customer





















1

2








at RetailStorecom






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a purchase

RETAILSTORE

CATEGORIES

REVIEWS

ADD TO CART

ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

Analytics










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acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

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bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |























leave















(a definition)





revenue per session









customer





















1

2








at RetailStorecom






reviews




a purchase

RETAILSTORE

CATEGORIES

REVIEWS

ADD TO CART

ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

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acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |








leave















(a definition)





revenue per session









customer





















1

2








at RetailStorecom






reviews




a purchase

RETAILSTORE

CATEGORIES

REVIEWS

ADD TO CART

ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

Analytics










implemented


acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |





revenue per session









customer





















1

2








at RetailStorecom






reviews




a purchase

RETAILSTORE

CATEGORIES

REVIEWS

ADD TO CART

ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

Analytics










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acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |














1

2








at RetailStorecom






reviews




a purchase

RETAILSTORE

CATEGORIES

REVIEWS

ADD TO CART

ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

Analytics










implemented


acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |




at RetailStorecom






reviews




a purchase

RETAILSTORE

CATEGORIES

REVIEWS

ADD TO CART

ADD TO CART

GET YOUR SHIRT NOW


















one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

Analytics










implemented


acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |














one-to-one basis


PRICING PLANS

$70 $80 $90

SEND ME OFFERS

SPECIAL OFFER

SUZIEQGMAILCOM

INTERNETCOM

INTERNETCOM

PRICING PLANS

$70 $80 $90

PRICING PLANS

$70 $80 $90

Hmm
























consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

Analytics










implemented


acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |





















consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

Analytics










implemented


acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |















consumer cohort





















ARTICLESCOM

UNLOCK ARTICLE

PREMIUMCONTENT

SUZIEQGMAILCOM


































marketing channels




visitors search for





Marketing in play


WebsiteShoecom









interested in





of frustration




her interest










1

2














WebsiteShoecom



WebsiteShoecom







1

2




























































e-Commerce

b2b

Travel



















Articlescom








the website




address








of experts


business by




language



Now for Ads


your business











































to take



toward conversion


64 |






Email

EmailAds

Website

Ads






































ldquoldquo

67 |

68 |














15 INCREASE


website traffic

20-25 INCREASE


productivity gains

50 INCREASE





















ldquoldquo

70 |


















ldquoldquo



















ldquoldquo

72 |











50 INCREASE


15 INCREASE


50 INCREASE























ldquoldquo

74 |













day to day events





ldquoldquo
















ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

Analytics










implemented


acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


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82 |










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84 |












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64 |






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68 |














15 INCREASE


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20-25 INCREASE


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50 INCREASE





















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82 |










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WRITTEN BY


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84 |































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64 |






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68 |














15 INCREASE


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20-25 INCREASE


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50 INCREASE





















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70 |


















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64 |






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64 |






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70 |


















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67 |

68 |














15 INCREASE


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20-25 INCREASE


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50 INCREASE





















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70 |


















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72 |











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64 |






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67 |

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20-25 INCREASE


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50 INCREASE





















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70 |


















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72 |











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74 |













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64 |






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50 INCREASE





















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70 |


















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64 |






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64 |






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64 |






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50 INCREASE





















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64 |






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50 INCREASE





















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64 |






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Lead Writer BounceX








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64 |






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82 |










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WRITTEN BY


Lead Writer BounceX








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84 |
































to take



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64 |






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67 |

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50 INCREASE





















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82 |










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WRITTEN BY


Lead Writer BounceX








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84 |











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64 |






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67 |

68 |














15 INCREASE


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20-25 INCREASE


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50 INCREASE





















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70 |


















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82 |










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WRITTEN BY


Lead Writer BounceX








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84 |

64 |






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67 |

68 |














15 INCREASE


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20-25 INCREASE


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50 INCREASE





















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70 |


















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72 |











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74 |













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17 18

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82 |










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WRITTEN BY


Lead Writer BounceX








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84 |






























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67 |

68 |














15 INCREASE


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20-25 INCREASE


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50 INCREASE





















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70 |


















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72 |











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82 |










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WRITTEN BY


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84 |






















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67 |

68 |














15 INCREASE


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20-25 INCREASE


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50 INCREASE





















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70 |


















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72 |











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74 |













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82 |










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WRITTEN BY


Lead Writer BounceX








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84 |

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68 |














15 INCREASE


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20-25 INCREASE


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50 INCREASE





















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82 |










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WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |

68 |














15 INCREASE


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20-25 INCREASE


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50 INCREASE





















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70 |


















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72 |











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74 |













day to day events





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17 18

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Marketing


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Lead Writer BounceX








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70 |


















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72 |











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Current Status

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bull No Retargeting


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campaigns





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Current Status

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Current Status

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Current Status

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bull No Retargeting


bull No Ad Budget


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campaigns














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browsing on






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82 |










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WRITTEN BY


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day to day events





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17 18

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Current Status

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Current Status

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bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










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WRITTEN BY


Lead Writer BounceX








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day to day events





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17 18

77 |

78 |













Current Status

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acknowledged

Current Status

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bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








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84 |


















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day to day events





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17 18

77 |

78 |













Current Status

of Your Data amp

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acknowledged

Current Status

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Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |

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day to day events





ldquoldquo
















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17 18

77 |

78 |













Current Status

of Your Data amp

Analytics










implemented


acknowledged

Current Status

of Your Tech

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bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |














ldquoldquo












17 18

77 |

78 |













Current Status

of Your Data amp

Analytics










implemented


acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |












17 18

77 |

78 |













Current Status

of Your Data amp

Analytics










implemented


acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |

77 |

78 |













Current Status

of Your Data amp

Analytics










implemented


acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |

78 |













Current Status

of Your Data amp

Analytics










implemented


acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |


Current Status

of Your Data amp

Analytics










implemented


acknowledged

Current Status

of Your Tech

Stack



bull No AB Testing









Current Status

of Your Digital

Marketing


bull No Retargeting


bull No Ad Budget


campaigns





campaigns














technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |







technology budget



















browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |











browsing on






WHY BOUNCEX

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |

82 |










the Internet








WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |


WRITTEN BY


Lead Writer BounceX








DESIGNED BY













84 |

84 |

Date post:	06-Apr-2017
Category:	Data & Analytics
Upload:	outsource-consulting-project-work
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