Marketing Update

January 21, 2010

Craig Bednarovsky

New Dealers

ATI / Arlen Terminals

2010 Sponsors

2010 Goals

Today and Tomorrow

Provide practical tools and approaches that are intended to help your dealership thrive and survive “Today” while the economy battles back

Share a view into where ASI and Restaurant Manager are headed “Tomorrow” as we all adapt to a rapidly changing industry

The 2010 Conference

Business Keynote and Maintenance

Marketing Communication and Sales Tools

Product Customer Perspectives Roadmap

What Happens in Vegas Stays in Vegas?

No!

Rewind to Las Vegas

Emphasis on Consultative Selling Finding “Gold in the Base” Measuring Results to Enhance Impact Product Management Interface between

Marketing, Sales & Development Planning for the Long Term

Recap of 2009

Consultative Selling & Metrics Introduced the Concept in Las Vegas Joe Erickson from Restaurantowner.com Toolkit of Articles and Metrics

Recap of 2009

Consultative Selling & Metrics Case Studies with Metrics Tied to

Differentiators

Recap of 2009

Consultative Selling & Metrics Redesigned Product Brochure Highlights Real Quotes, Benefits and Numbers

Recap of 2009

Finding Gold in the Base – RM Online

Recap of 2009

Finding Gold in the Base – RM Online

Recap of 2009

Metrics – Web-based Lead GenerationVehicle Cost Per

LeadCloses 2010

Focus

XQuality & Quantity

Quality & QuantityQuality & Quantity

Recap of 2009

Length of visitor stay increasing

Incentives such as whitepapers and best practices have improved lead quantity

www.rmpos.com

Implemented Satisfaction Surveys 200+ Responses 86-90% Satisfied or Extremely Satisfied Requests: Pricing Information, Demos &

Screenshots

Recap of 2009

30% Comparing RM with Another POS Product

Marketing 2010

Improving Communications Between ASI and dealers With customers On the web

Sales Tools Product knowledge Consultative selling Maintenance templates

Communications

Dealer Services Overhaul Reorganized Information More Frequent Updates and Relevant News Polls for Your Input and Opinions

The NEW Dealer Services!

Communications

Monthly Newsletters (March)

Communications

BSM Best Channel Vendor 2010

Service & Support

Channel Friendly

Communications

Continue to Drive Press Coverage

Real-Time Counters Inventory Control

RM Monitor RM Alerts (Club Myst) OO (Fifer’s)

Communications

Coop Maintenance Mailings “Enhanced” Coop

Communications

Continue to Enhancing RM Online

Tools

Finding Gold in the Base – Upgrades

50% Upgrade Discount with SUP Enrollment Extended Throughout 2010

Upgrade Promotion Extended Until February 28!

Tools

RM University Ongoing 2010

Initiative Video Tutorials Quick Start Guides Product Info

Video Tutorials – Last Years Tutorial Production Included: Customer Awards Online Ordering Promotions and Coupons Employee Contests Counters

Tools

Here or Coming Soon: Business Sales Cycle Reports Advanced Transactions Revenue Centers

Many More Will Come in 2010

Tools

Tools

Business Problems Document Takes Consultative Selling to Next Level

Maps Business Problems to how Restaurant Manager can Help

Benefits Reflected in Updated Demo Data