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Dee MagnoniOlin College of Engineering
UKSG 31 March, 1 April 2009
Marketing Your
Collection
UKSG Conference 2009 2
A bit about Olin
31 March & 1 April
UKSG Conference 2009 331 March & 1 April
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Olin’s Library
31 March & 1 April
• Philosophy
• Access
• Service
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Olin Library Collections
• Physical • Virtual• Realia• Visual Catalog
31 March & 1 April
UKSG Conference 2009 6
Library Vendor Fair: Planning
Timeline
Players
Budget
Communicate!
31 March & 1 April
Set your goal, and then…
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Library Vendor Fair: Execution
2 Weeks Before
Day Before
Day Of
31 March & 1 April
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Library Vendor Fair: Comments I
• Students answering raffle question “What did you learn?”:– We have access to a lot of online resources!– Where/how to do my research.– I learned how to customize my search windows.– E-book note taking – pretty nifty!– That our library is the most awesome ever! So
many resources, so little time!
31 March & 1 April
UKSG Conference 2009 9
Library Vendor Fair: Comments II
• Vendor feedback:– “I very much enjoyed the experience at Olin’s vendor day
and we would certainly love to participate again next year. What was particularly interesting from my stand-point, was the students’ reaction to our technology...” Credo
– “It was great to get a chance to meet with students, faculty, and staff.” Elsevier
– “We had great foot traffic and the students asked thoughtful questions and really showed interest in our resources. I was really glad to be able to speak with them.” Thomson Reuters
31 March & 1 April
UKSG Conference 2009 1031 March & 1 April
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Library Vendor Fair: Lessons Learned
• Communication• Challenges• Support• Finances• Fun!
31 March & 1 April
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Other Olin Library Outreach I
• LibGuides– Springshare– Instruction– Research – Tools
31 March & 1 April
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Other Olin Library Outreach II
31 March & 1 April
Rusty Haskell
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Other Olin Library Outreach III
31 March & 1 April
Ken Bosma
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Other Olin Library Outreach IV
• Vendors as Partners– Think win-win– Training– Prizes and materials– Snacks during finals– Industry advice &
mentoring roles
31 March & 1 April
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And then there was Lifehacks
• Library & existing instruction• ALA / ACRL
InformationLiteracy
31 March & 1 April
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Appendix I
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Appendix II
31 March & 1 April
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Appendix III
31 March & 1 April
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Appendix IV
March
- May
•Set goals & date•Reserve space & notify IT•Initial communication & then follow-up with vendor partners•Collect vendor information on attendance, food & raffle contribution
June
- A
ugus
t
•Further communication with vendor partners•Overall publicity design•Parking passes•Raffle sheet•Contact photographer
Septemb
er – 2 weeks before
•Food / beverage•Tables / cloths•Production of all poster styles•Tabletop ID’s•Publicity articles•Reconfirm IT; work with facilities on layout
31 March & 1 April
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Appendix V
• Day of Fair timeline I– 7:00 am Arrive early to oversee table set-up
with facilities– 7:30 am Electrician wires– 7:30 am Name placards on tables, boxes of
vendor supplies to tables– 9:00 am Linens arrive– 9:30 am Wireless access code copied and
distributed to vendor tables; distribute highlighters
– 10:30 am Catering arrives (2 hours late for linens, but employees had not received linen order)
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Appendix V, continued• Day of Fair timeline II– 10:50 am Call on balloons – order was lost; vendor
will come right over– 11:20 am Balloons arrive– 2:05 pm Hold raffle drawing with vendors picking
names for their prizes. Library employees choose library prizes and vendor prizes of
vendors not in attendance.– 2:10 pm Clean up and send out message to
community on extra food– 3:00 pm Send e-mails to prize winners– 3:30 pm Compile comments from raffle tickets
31 March & 1 April
UKSG Conference 2009 2331 March & 1 April
Dee MagnoniDirector, Olin College of Engineering