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PRIME Hotel Collection Marketing Actions 2013

Date post: 16-Nov-2014
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PRIME Hotel Collection Marketing Actions 2013
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Page 1: PRIME Hotel Collection Marketing Actions 2013
Page 2: PRIME Hotel Collection Marketing Actions 2013

PRIME Hotel CollectionIn 2010, we have created the PRIME Hotel Collection, an exclusive program of benefits for PrimeConcept club members and PRIME clients.

Since 2006 PrimeConcept private concierge club has established partnership with the best luxury hotels of the world to offer members a guaranteed special treatment and unique benefits during their stay. E.g PrimeConcept is the first and main strategic partner of Four Seasons Hotels & Resorts, Mandarin Oriental Hotel Group, The Ritz-Carlton Hotel Company and The Dorchester Collection in Russia and CIS.

Newfrom 2013

Page 3: PRIME Hotel Collection Marketing Actions 2013

PRIME Hotel Collection is available via primeconcept.co.uk

Page 4: PRIME Hotel Collection Marketing Actions 2013

More than 350 unique hotels and resorts are already members of PRIME Hotel Collection

http://primeconcept.co.uk/projects/prime-hotel-collection/catalog

Page 5: PRIME Hotel Collection Marketing Actions 2013

Members of PRIME Hotel Collection provide PrimeConcept club members and PRIME clients with unique and special benefits.

Page 6: PRIME Hotel Collection Marketing Actions 2013

PRIME Hotel Collection 2013Marketing Packages

Pearl Package• PrimeConcept/PRIME Travel Newsletter –

a monthly e-letter in Russian that includes the latest and hottest news in the world of luxury travel.

• It will be send to all PrimeConcept club members and PRIME clients – minimum 2 news covering one hotel during 2013.

• PRIME Special – a new product which aim is to interest and convince our members and clients to book hotels with special offers and packages from hotels (like stay 3n – pay 2n, art packages, family packages and so on). It will be sent directly to all PrimeConcept/PRIME club members and clients - minimum 3 offers of a hotel during 2013.

SPECIAL ILTM RATE: only 400EUR

Diamond Package • PrimeConcept/PRIME Travel Newsletter – a monthly e-

letter in Russian that includes the latest and hottest news in the world of luxury travel. It will be send to all PrimeConcept club members and PRIME clients – minimum 5 news covering one hotel during 2013.

• PRIME Special – a new product which aim is to interest and convince our members and clients to book hotels with special offers and packages from hotels (like stay 3n – pay 2n, art packages, family packages and so on). It will be sent directly to all PrimeConcept/PRIME club members and clients - minimum 6 offers of a hotel during 2013.

• PRIME Hotel Collection page in Prime Traveller magazine – the most luxury magazine covering the latest trends in the world of lifestyle; 6 editions per year – space of 1/6 page once during 2013.

SPECIAL ILTM RATE: only 1250EUR

Page 7: PRIME Hotel Collection Marketing Actions 2013

PrimeConcept/PRIME Travel Newsletter – a monthly e-letter in Russian that includes the latest and hottest news in the world of luxury travel which will be send to all

PrimeConcept club members and PRIME clients (25000 emails)http://primeconcept.co.uk/newsletter/travel

Page 8: PRIME Hotel Collection Marketing Actions 2013

PRIME Special – a new product which aim is to interest and convince our members and clients to book with special offers and packages from hotels

(like stay 3n – pay 2n, art packages, family packages and so on). It will be sent directly to all PrimeConcept club members and PRIME clients.

Page 9: PRIME Hotel Collection Marketing Actions 2013

PRIME Hotel Collection page in Prime Traveller magazine

Page 10: PRIME Hotel Collection Marketing Actions 2013

New Travel-Office in Barvikha prestigious address for celebrities, political leaders,

jetsetters

Direct access to clients

Page 11: PRIME Hotel Collection Marketing Actions 2013

Billboard and LED Light Pole Lightbox on Rubliovka highway

Advertising with PRIME on Rubliovka

highway

Some months are still available!

Page 12: PRIME Hotel Collection Marketing Actions 2013

Special packages promotion

Page 13: PRIME Hotel Collection Marketing Actions 2013

Please contact us directly to receive more information:

Alexander DmitrievProduct Manager Travel [email protected]+7 495 660 70 54

Anna IsaevaDirector Travel [email protected]+7 495 660 70 54


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