© 2013 IBM Corporation
IBM Cloud: Think it. Build it. Tap into it.
Marketplace Merchandising ProgramIBM Confidential
© 2013 International Business Machines Corporation 2IBM Confidential
Summary of business partner program levelsUpdated 10/8 WGS
Feature Standard
Full function marketplace capabilities supporting the full product lifecycle: learn, try, buy, bill, manage ✔
Commerce support, including price management, rating, billing, payment, royalty management and bundling ✔
Systematic Merchandising program to promote your service within the marketplace ✔
Placement among IBM services with ability to nominate “used with” service correlation ✔
Marketing support including PR template, use of “IBM Cloud marketplace” program marks and linkage to other IBM co-
marketing opportunities
✔
Rich service profile capabilities, including videos, multiple editions, keywords, ratings, recommendations ✔
Offer single- or multi-tenant SaaS, patterns, machine images, composable services (Bluemix), downloadable code ✔
Bill via IBM invoicing to accelerate clearance thru enterprise procurement 1Q15
Marketplace administration and support portal. and self-service sales performance dashboard ✔
IBM Cloud Service sellers trained and rewarded on customer marketplace usage 1Q15
Inclusion in IBM Conferences and other activities ✔
Service listed with appropriate solution scenario pages that guide customers on how to use cloud services together to
solve specific business issues
✔
IBM Cloud service sales force training offered on individual Business Partner service. -
Cloud service sellers get credit against revenue target. -
Inclusion in Technical Enablement Scenarios which jumpstart
the service implementation
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© 2013 International Business Machines Corporation 3IBM Confidential
Merchandising Program – State Progression (Standard Partners)
• Listed on IBM Partner Marketplace
• Ratings and reviews
• Achieve 3 positive reviews - Featured Service for 2 Week
• Search results banner Placement on keywords (2 weeks)
• Announcement on IBM Social Channels and Blog
• 2 Keyword search on ibm.com/marketplace for 2 weeks
• Eligible to nominate as a complementary service to a marketplace offering (up to 3)
• IBM Cloud service sellers get credit for a marketplace transaction
• Featured Listing (2 Weeks)
Create Offering on
Marketplace
Auto-provisioning
Integration/Free Ed.
E-commerce
Integration
Add Marketplace
Link on your Web
Properties
• 3 words search optimization for 2 weeks
• Eligible to be listed on the solution page (key deliverables required from the partner)
First Sale through
Marketplace
• Placement on home page rotating carousel of ibm.com/marketplace (2 Weeks)
50K in Sales through
Marketplace
• Eligible for selection to premier merchandising capabilities
Top 10% of
Marketplace Revenue
Performers
© 2013 International Business Machines Corporation 4IBM Confidential
Level Benefit
Publish for Free Trial Activate Ratings and Reviews
Publish as commercial Appear in new service communication
Search Keyword Banner Placement – 2
Weeks
Eligible for cross sell marketing
Publish link from your website Featured Service – 2 week run
Achieve 3 positive reviews Featured Service – 2 week run
First purchase Featured service – 2 week run
Eligible for placement in Solutions
$50k sales Banner placement – 4 week run
Eligible for Premier Merchandising
Capabilities
Placement in solution scenarios
LDR and Inside Sales training
Merchandising Program
© 2013 International Business Machines Corporation 5IBM Confidential
MERCHANDISING OPPORTUNITIES
Partner Portal
© 2013 International Business Machines Corporation 6IBM Confidential
Partner Portal – Product Offering Page
© 2013 International Business Machines Corporation 7IBM Confidential
Partner Portal– Banner Placement
© 2013 International Business Machines Corporation 8IBM Confidential
Partner Portal – Search Result Banner Placement
© 2013 International Business Machines Corporation 9IBM Confidential
MARKETPLACE MERCHANDISING OPPORTUNITIES
© 2013 International Business Machines Corporation 10IBM Confidential
IBM.COM Marketplace – Products Page
© 2013 International Business Machines Corporation 11IBM Confidential
Solution Page Placement – IBM.com Marketplace
View Related
Products
© 2013 International Business Machines Corporation 12IBM Confidential
IBM Would like to offer prominence in the newly-redesigned IBM Cloud marketplace
IBM.com Marketplace – Banner Placement
Commerce enablement a necessary criteria: Search results banner
Placement on keywords
Cross-sell spots on
IBM offering pagesPlacement on home page
rotating carousel of
ibm.com/marketplace
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© 2013 International Business Machines Corporation 13IBM Confidential
[1380* x 300 px
should span the width of the screen]
Marketplace Carousel rotations
� Commerce integration
necessary, plus qualification
for premier merchandising
capabilities
Solutions
Gaming
DevOps
Startups
IT Management
Mobile
Analytics
Federal
Enterprise app deployment
Capabilities
Business applications (SaaS)
Developer Services (PaaS)
Infrastructure services (IaaS)
Private/Hybrid
Consulting
Security
Open standards
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© 2013 International Business Machines Corporation 14IBM Confidential
Flow fearlesslyCloud-based stream processing solution.
Try it for free
https://marketplace.ibmcloud.com/apps/345#!overview
CloudPassage Halo Professional Secure workload environments for private, public and hybrid clouds.
Get the free edition
https://marketplace.ibmcloud.com/apps/706#!overview
One of over 200 partners in the IBM Cloud marketplace
One of over 200 partners in the IBM Cloud marketplace
Examples of Partner launch carousel modules1
© 2013 International Business Machines Corporation 15IBM Confidential
Cross Sell spots on IBM Listing pages
Four spots are available:
� Nominate your offering for consideration/selection
� Preference will be given to commerce enabled Partners
� No additional graphic submissions are needed
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© 2013 International Business Machines Corporation 16IBM Confidential
How to nominate your offering2
Link for the Online Form to nominate your offering: https://greenhouse.lotus.com/forms/landing/org/app/972c81a2-ddb8-4776-82ce-1593ef603be3/launch/index.html
© 2013 International Business Machines Corporation 17IBM Confidential
What happens next?
� IBM will do our very best to ensure your cross sell nominations can be met
� IBM will optimize selections based on non-competitive adjacent offerings
� Commerce enabled partners will be given first priority
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© 2013 International Business Machines Corporation 18IBM Confidential
Search Results Banner Placement3
New spots available to appear atop search results:
� Commerce enablement necessary
� Dynamic display based on user search terms
� Your offering can be set to display on certain key words
� A/B testing (of creative) available for experimentation
© 2013 International Business Machines Corporation 19IBM Confidential
How to choose keywordsLink to the Online Form to nominate your offering: https://greenhouse.lotus.com/forms/landing/org/app/972c81a2-ddb8-4776-82ce-1593ef603be3/launch/index.html
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