36
OCTOBER 2012 ARE YOU WINNING THROUGH FAITH, OR FAILING IN FEAR? EMPATHY IN SOCIAL MEDIA ENGAGING GENERATION Y IN BUSINESS FEATURING CREATIVITY THE CASE FOR
| Date post: | 16-Mar-2016 |
| Category: |
Documents |
| Upload: | titanium-design |
| View: | 216 times |
| Download: | 0 times |
OCTOBER 2012
ARE YOU WINNING THROUGH FAITH, OR FAILING IN FEAR?EMPATHY IN SOCIAL MEDIA
ENGAGING GENERATION Y IN BUSINESS
FEATURING
CREATIVITYTHE CASE FOR
Editors note
Give me the boy and I’ll present you the man
How many opportunities are you losing?
Are you winning through faith, or failing in fear?
Creativity the case for
Increase employee performance and profits in 90 days
Getting seen by your audience online
How to minimise the negative effects of stress
Empathy in social media
Engaging generation Y in business
Preparing for the unforeseen
Are you missing this one vital tool in your business?
PAGE TWO
PAGE FOUR
PAGE SIX
PAGE EIGHT
PAGE TEN
PAGE THIRTEEN
PAGE SIXTEEN
PAGE TWENTY
PAGE TWENTY TWO
PAGE TWENTY SIX
PAGE TWENTY EIGHT
PAGE THIRTY ONE
PA
GE
ON
E
Contents
PA
GE
TW
O
Starting a new business?
Where do you start?
For seasoned business professionals, starting a new business never seems as daunting as it does for
the new kid on the block. Just where do you go to find out how to start and run that new business
idea? Well you can start online, however with literally thousands of websites talking on the subject
you might well be left asking “where do I start and who’s advice do I listen to?” You could get
yourself a few books and there are many great books on the subject.
Again, where do you start?
One of the best places to start is to talk to someone who has already ‘been there and done that!’
You may already know someone. You may otherwise need to approach someone like a mentor or
business coach who is ready to sit down with you and start that conversation and help you establish
a path forward. Again, finding the right person that will fit with you and your type of business is
really important.
Planning, in any business is very important, so don’t just rush into this new business. Put as much
time into planning this as you can afford. The more you understand this new business before you
start the better chance you’ll have of it being a success.
Seek as much advice as you can find, again use some wisdom as to who you listen to.
Well, if you or someone you know is looking to start up that new business, we want to wish you the
best and hope you get some inspiration from the content in the magazine.
The Market Share magazine, we hope, will be an inspiration and a source of valuable insight to
business teachers, business owners and business ‘gonnabes’.
If you have thoughts and feedback regarding the magazine and it’s content we would love to hear
from you.
So for now, enjoy the mag and we look forward to hearing from you at www.marketsharegame.co.nz
or www.facebook.com/marketsharegame
Warm regards
Nick Hindson
Business Evangelist
MARKET $HARE MAGAZINE
PUBLISHER
NICK HINDSON
GRAPHIC DESIGN
& COVER PHOTOGRAPHY
TITANIUM DESIGN
JULIAN HINDSON
KATE HINDSON
www.titanium.net.nz
Establish your brand as the leader in the market place and be top of mind with new zealanders of all ages.
Don’t delay, the MARKET SHARE board game will be
instore nationwide at The Warehouse by December.
Don’t miss your opportunity to be part of New Zealand’s business strategy board game.
Where does your company fit on the Market Share game board?
INTERNATIONAL COMPANIES
LARGE COMPANIES
MEDIUM COMPANIES
SMALL COMPANIES
SOHO COMPANIES
Nick Hindson
027 444 7286
0800 BIZ GAME (0800 249 4263)
www.marketshare.co.nz
LEARNING BUSINESS SKILLS WHILE HAVING FUN
Call us today to discuss getting on board.
PA
GE
FO
UR
Give me the boy and in 20 years I’ll show
you the man!
The nature or nurture debate lives on, but there is
no question that our formative years set the scene
for the adult we become. We can start developing
leadership earlier than we think.
1.Show respect to your kids
and their friends
Greet children with anticipation no matter how
young. Get down to their level. Look them in the
eye and smile. Make them feel valued and valuable.
2.Acknowledge ideas and trust
children’s judgment
I once ‘lost’ my only car key. I was away from home
and frantically called Anna, my grandson’s mother.
At five years old Taylor suggested that we should
form three teams and look for my key. It turned out
to be sitting neatly on the boot for all to see. Great
work Taylor!
3. Encourage thinking and problem solving
Validating children’s ideas encourages them to think
up more. They will also learn to think and to solve
problems. Children can learn how to use logic,
reasoning skills and the instinct to develop solutions
by having to solve problems from a young age.
When the toy is missing help the child to go through
the options of where to look. Don’t just find it for them.
4.Respect other people’s things
and territory
Teach children the value of their own things - toys,
sports gear, musical instruments and pets. If they
can’t look after their own things, they will never
respect anyone else’s.
5.We learn responsibility by being given it
Young people break things. They are clumsy and
have little regard for other people’s property. Now
apart from that is there any other reason why your
14-year-old can’t mow the lawn? Small kids can put
their plate in the dishwasher or the sink and they
can make their beds at 5 years old. This is where
responsibility starts!
Give me the Boy and I’ll present you
the ManArticle by Yvonne Godfrey
7 simple principles to grow personal leadership in young children
PA
GE
FIV
E
Validating children’s ideas encourages them to think up more.
7. Accept consequences for actions
Allow your child to accept the consequences of his
decisions. Don’t bail your children out. We all make
mistakes but being ‘saved’ from every bad move
does nothing to make us think more carefully about
what we are deciding and choosing.
To contact Yvonne to speak at your school or
conference:
(w) 09 413 9777
(m) 027 249 5444
6. Disciplining the will
The will determines our ability to initiate and follow
through on goals and desires which fosters
independence. Children begin asserting their will
from a baby. It helps them to establish their identity
and to ultimately live independently of parents.
The will is to be disciplined but not broken. Nobody
likes to be disciplined but afterwards, it yields
feelings of safety and security. Children who have
never been properly disciplined don’t feel whole.
They can’t lead themselves and will therefore never
lead others.
PA
GE
SIX
Article by Colleen Sluiter How many
opportunities are you losing?
Critics say that Marketing is hype. The dictionary
describes “hype” as: “Exaggerated or extravagant
claims. Something deliberately misleading.
A deception. Excessive publicity and ensuing
promotion.”
As a marketer who is a strong advocate of ethics and
truth I would be horrified if these were the true
descriptions relevant to my profession.
Despite this criticism, when a business achieves
really well, Marketing is attributed with having
played a significant part. Without marketing how did
more people buy, how did they preserve pricing,
and how did they maintain market share?
Given that the pie is an established size, how
does one remain positioned to receive a growing
portion of it?
Come out from among them.
Savvy marketers have long been telling businesses
to separate themselves if they want to win the price
battle. Stop being a look-alike. Come out from
among them. Some call it a Unique Selling Point.
Since Jim Collins’ books became well read, some
talk about the Hedgehog Concept. Many discuss
Positioning Statements.
It’s not in the name; it’s about whether
it’s really in the DNA of your business.
Does your business express the uniqueness already
interwoven into the fabric of what you stand for and
who you are?
Being like everybody else eats profitability. Without
uniqueness you lose business value and significance
in the marketplace.
People pay a premium for rarity.
How to create uniqueness.
The good news is that you can create uniqueness by
the value you add. Dr Myles Munroe says in his book
Release Your Potential:
“The end of a thing is hidden in its beginning”.
Here are business examples. If I have a field of
potatoes I can sell them for $3 a kilo. If I turn the
potatoes into chips I can sell them for $3 a helping
i.e. the chip is hidden in the potato. In the same
way the car is hidden in the pile of parts; the
ground-breaking CEO is hidden in that nerdy
bookkeeper you have just employed…the list can
continue endlessly.
Stop being a look-alike. Come out from among them.
My question is:
“What is hidden in your business?”
What strengths, uniqueness, abilities and creativity
lie dormant within your business?
Are you burying value?
1.Your business is better than anyone else at
something. Do you know what it is you are
better at? That’s where the value is and that is
what the world is waiting for from you.
2.An original always has higher value than an
imitation. An original cannot imitate anyone or
anything. What specifically should your business
be doing? Add value through rarity.
3.Another comment by Dr Myles Munroe is this
statement, profound in its simplicity:
“Don’t bury the potential of your business in the
cemetery of your last accomplishment!” There is
greater value ahead of you, than what you have
already accomplished.
What if the caterpillar stopped at step 2? Said
another way, don’t rest on your laurels.
4.Add value by letting your people work in the areas
of their passion and strengths .
5.A best kept secret to guarantee value for your
customers, and profits for you -
Positively impact your customer’s success .
Colleen Sluiter
(W) 09 422 0420
(M) 021 838 831
PA
GE
SEV
EN
Are you winning through faith, or failing in fear?
PA
GE
EIG
HT
Chuck Yeager was the World War II hero who first
broke the sound barrier. Everybody who had tried
it before had reached a certain speed when the
plane started to shake so violently that it seemed as
if the plane would explode! Some planes did
disintegrate, and, unfortunately, the pilots died.
Worldly experience showed that it couldn’t be
done, but Yeager want to try anyway.
With two broken ribs and in extreme pain, he
wondered if his body was capable of holding out
under the stress. At seven hundred miles an hour,
the plane began to rattle and shake violently.
But then he broke through into “a great calm”.
He had done it!
Breakout comes before breakthrough
As you progress with your business and things
seem to be shaky and unstable, what are you going
to do? Will you bale out of the plane and press the
ejector seat or will you pluck up the courage to
push through that ‘sound barrier’ and get to
experience a great calm for yourself?
They say that fear is False Evidence
Appearing Real. In fact, it can be
categorised into two key areas:
1.Fear that you won’t get what you need.
2.Fear that you won’t be able to hold on to
what you have.
Article by Elias Kanaris
Are you living in the faith zone?
I once read a great definition of living in the faith
zone by Jentezen Franklin as “reaching up and
grabbing hold of nothing and holding on to it until
it becomes something!” So, if you feel like you are
holding on to thin air, here are five things for you
to consider to help you achieve your breakthrough:
1. Use What You Have In Your Hands
Before you go off and make any further
investments, check out what you have around you
now. An ancient Jewish story about a farmer called
Shamgar says that he killed 600 Philistines using an
“oxgoad” - a large pointed stick. They say that it was
the only thing he held in his hand.
2. Start From Where You Currently Are
Figure out where you are on your journey and plot
out a new course to navigate. Even a GPS system
will need to know where you are and it will
recalculate a new route. Do the same for your
situation so that you never get too far off course!
3. Do What You Are Able To Do
Don’t set unrealistic expectations on what you are
able to do. An Olympic athlete would have trained
for years to gain the honour of competing for his
country. So, keep a level head about your activities
and step out with faith to achieve a new personal
best - not a world record!
4. Focus On What You Can Achieve
Whether you are a skateboarder or a skier, they say
that you will travel into the direction that you are
looking at. A driver in a remote area will hit the
solitary tree or lamppost because that’s where he’s
looking. So keep your eye on the prize ahead to
avoid a nasty accident!
5. Visualise What Victory Will Look Like
When the going gets tough, use the art of
visualisation to help you pull through. Many
successful people will encourage you to use visual
messages to help keep you on track. Whether it is
a picture of the goal that you are looking to achieve,
or a written affirmation of what you are going for,
keep it in open view at all times.
When fear starts to grip your situation and you are
ready to quit, have the faith that you can complete
the journey you started and use these five tips to
make the breakthrough you desire in your
business.
Take care & start lifting the lid on
your potential!
Elias Kanris
(W) 09 280 4418
(M) 021 615 449
PA
GE
NIN
E
“reaching up and grabbing hold of nothing and holding on to it until it becomes something!”
PA
GE
TE
N
As if to confirm ‘Creativity’s rise to the public
consciousness, Jonah Lehrer’s excellent book
‘Imagine: How Creativity Works’ has remained a
permanent fixture in the New York bestselling list
for the first half of this year.
Lehrer’s book makes a compelling case for creativity
in business by considering examples as diverse as
Bob Dylan, Pixar and Nike. In these and many other
cases, creative processes drove established and new
business entrepreneurs or artists to new critical and
commercial heights. However, what is clear from
Lehrer’s book is that these creative processes were
diverse and achieved with considerable frustration.
Imagine: How Creativity Works also amplifies the
long held belief that creativity is never the process
of what Steven Johnson has called the Eureka
moment. That supposed instant moment of insight or
genius insight, which creates the need, thought or
idea. Research has confirmed that in order to be
creative, businesses need the ‘right’ working culture,
a committed group of collaborators, and most
importantly bloody hard work. Resilience rather than
instant success is the key to the Eureka moment.
In Lehrer’s final chapter the argument focuses
on education as a launch pad for creativity. In fact
in many of the research findings I conducted
during my sabbatical in 2011 they concluded the
same thing.
We have to revisit and revolutionize our educational
systems in order to facilitate risk-taking, collaboration,
experimentation and ultimately - creativity.
Creativity The Case for:
Article by Lloyd Gutteridge
Photography by Julian Hindson
We have to revisit and revolutionize our educational systems
in order to facilitate
risk-taking, collaboration,experimentation
and ultimately creativity.
Why is the move for greater creativity
so important to develop sustainable
businesses?
One well-established argument is that with the
World Wide Web making knowledge and by
assumption - competitive advantage - so easily
available to all firms and their competitors, unique
successful strategic problem solving has become
impossible unless a new creative insight is found.
All firms will have the same access to the same tools
and textbooks. With growing globalization,
economies or businesses that are not ‘ahead of the
curve’ will be left behind.
As an example consider the launch of the iPhone in
2007 by Apple. It has become an icon of the new
century and a category killer in the mobile market.
Nokia’s market capitalization fall from $100bn in
2007 to $6bn in 2012 is testament to this, despite
Nokia’s market leader status in 2007 in the mobile
hand held market. We should not forget that this
market share in 2007 was running globally at over
60% and Nokia did produce Smartphone’s!
Moreover, one is tempted to ask whether the iPod
‘killed’ the Sony Walkman/Discman? (We have
recently learned from Sir Jonathan Ive - Apple’s chief
designer, that the iPhone was in danger of being
obsolete even before one sale was made due to early
prototype ergonomic problems.) Have I already said
that creativity takes time?
As a teacher in the secondary school environment I
have tried to model creativity both inside and
outside the business classroom. Part of my fear is
being relevant in today’s rapidly changing world. I
often wonder whether I will become structurally
unemployed given the rise and spread of online
learning? In my final article I will detail my first
attempts to be creative and reflect on why I
struggled even though the engagement and
creativity from my students was clearly evident.
Fancy playing with Lego anyone?
PA
GE
ELEV
EN
encourage, empower and acknowledge your employee’s performance, attitude, results
Follow the 5 Laws of Coaching listed below and
you’ll recognize that coaching is likely the most
effective way to build employee engagement, skills,
motivation, performance and profits.
While there are other ways to build skills, such as
external or internal training, most of them will require
a significant level of resources. The resources
required may be an investment in time, money or
more frequently both. When delivering training,
coaching can be seen as a vital component of
embedding new behaviours and skills in the
workplace, post training.
Coaching, when you know how to do it properly,
can take you only a few minutes of your time and
requires no additional resources or money
invested in it.
Coaching is in fact quick and easy to do - once you
know how. Of course, there are some traps you want
to avoid. Like any skill, coaching can be improved
through experience and effort. But once you decide
to begin coaching your people your coaching skills -
and the results you see - will improve rapidly.
So what is coaching?
“Coaching is a conversation”. It’s that simple!
It’s so effective when applied regularly with your
sales people, contact centre frontline employees,
support team, and other stakeholders that you may
engage with.
• Coaching is about conversations and human beings.
• Coaching is about connecting with your employee
at a deeper level.
• Coaching is about empowering, engaging and
supporting your employee to success.
• Coaching is about inspiring people to be their best.
• Coaching is also about having courageous
conversations with employees to get them
back on track.
So many leaders confuse coaching with mentoring,
or performance management, or coaching is only
used for underperformers.
During my 15 years of coaching clients and
designing coaching programs for teams and
organisations, coaching has been misunderstood.
Increase employee performance and profits in 90 days
PA
GE
TH
IRT
EE
N
Article by Eloize Tzimas
Coaching is in fact quick and easy to do - once you know how.
PA
GE
FO
UR
TE
EN
There are four key conversations you can
have with your employee:
• Coaching conversation for high performance
• Coaching conversation for under performance
to get back on track
• Coaching conversation on the job
- in the moment coaching
• Courageous coaching conversation for
low-engaged employees
Now that we’ve established that coaching
is a conversation, let’s look at the how.
Again this is simple, use a model that assists with the
conversation, there are various models to use,
dependent on the conversation you’re having, but
here’s a model I have used, especially when
encouraging a step change in performance and
results with an employees’.
It’s a Coaching Conversation Model. Each step uses
a series of questions that take you to the next step.
The following explains each part of the model.
The Coaching Conversation Model
• Establish Focus. - Objective of coaching
session, or agreed outcome.
• Discover possibilities
- Exploring possible pathway to the outcomes.
• Plan the Action - Of all the options what’s the
most compelling to take action on.
• Remove the barrier - what could get in the way.
• Recap and wrap up
- Agreement and accountability
Coaching is not a one off meeting, taking the time
and meeting regularly with your sales reps, retail
employees, new employees just through an
induction program all around performance is vital to
having a motivated, engaged, empowered team.
And finally here are 5 laws of Coaching
that you want to always follow:Law 1
Pre-Coaching Activity
- Prepare, prepare, prepare
• Have the facts and figures that you need,
get clear on your objective.
• List your expectations of both parties up front.
• Toolbox at the ready - have templates and any
tools you need for the session ready.
Law 2
Build a Relationship of Mutual Trust.
The foundation of any coaching relationship is
rooted in the manager's day-to-day relationship with
the employee. Without some degree of trust,
conducting an effective coaching meeting is
impossible.
Establish Focus
- Clear goals for the coaching session.
• Identify employee goals and outcomes.
Law 3
Explore possibilities and encourage,
empower and acknowledge your
employee’s performance, attitude,
results, etc.
• Employees generally value having a coaching
session that helps them grow and stretch. Spend
most of the time actively listening and ask questions.
On occasion make suggestions if the employee
needs help.
Law 4
Plot the roadmap of actions
• Write down the key points of the session,
especially the actions being committed to by
your employee.
And remove barriers that can stop the employee
achieving their goals or outcomes. Identify what’s
missing, what resources they need and what could
get in the way of their success.
Law 5
Wrap-up and agreement
• Set up accountability measures, check-ins
and next coaching session.
Always commit and keep the coaching session
you’ve scheduled with your employee. I’ve seen
manager’s reschedule employee coaching sessions
numerous times, because something else, more
important has taken precedence. This will result in
the employee not feeling valued. Without fail
performance starts to decline.
For more information on coaching or to enquire
about our customised coaching program for new
managers go to:
www.stepchangetraining.co.nz
Eloise Tzimas
027 600 6940
IGNITING A PASSION FOR BUSINESS IN YOUNG NEW ZEALANDER’S
OUR GOALS• Grow our economy through
business education
• Help New Zealanders build
better businesses
• Increase the financial literacy
of our next generation
www.marketshare.co.nz
NEW ZEALAND’S BUSINESS STRATEGY BOARD GAME
PA
GE
SIX
TE
EN
Imagine you are organising a party. You book the
venue, choose the caterer, get a DJ and purchase the
decorations to ensure everything looks great. On the
day of the party you wait for your guests to arrive;
only no one shows up! You suddenly realise you have
forgotten to send out the invitations. SEO can be
likened to sending out the invitations to your
event/website.
Search engine optimisation (SEO) refers to the science
behind optimising a website to appear higher in search
engines for your target keywords. It gets you seen
amongst your audience searching for your products
or services and drives up your website visitors, which
transpires to a likely increase in sales and recognition.
Inbound marketing is now overtaking traditional
outbound marketing methods, such as mail-outs,
TV and radio in terms of their ROI. This is because
with inbound marketing the customer is actually
looking for a specific product or service, whereas
outbound marketing can be likened to a ‘scatter gun
approach’ throwing a message out to the masses in
hope of reaching a target audience.
One of the main benefits of the prevalence of inbound
marketing is that SMEs now have the opportunity to
compete with large business on a much more level
footing and with a smaller budget. There are a number
of things any SME can implement to help increase its
online presence.
Know that Content is King
Search engines love content, the more content that
you can add to your website the better (within
reason!). A good analogy for this is the ‘fish and fishing
pole’. Think of the searchers as fish and each word
on the page an additional fishing pole in the water.
The more text you have on a website the more
searchers you are likely to ‘catch’. This explains why
text heavy sites often outrank thin e-commerce sites.
It is important that the content you add to your site
is unique. A good idea is to add a frequently asked
questions page which you can update regularly or,
even better, add a blog to which you post new
content regularly.
Add a Personal Touch
Customers often like personal opinions. Make your
personal knowledge on your subject known; this will
help you become an authority in the eyes of a
searcher/potential customer (for example, through
a blog or social media.)
Remember Local Search
There are many ways to optimise for local search,
one of which is to incorporate geographical terms in
your on-page optimisation (i.e. city and country name
on the copy within the website). The other thing that
is quick and easy to do is register with Google Places,
Yahoo/Bing Local and Finda - this allows people to
find your business through the map searches.
Getting seen by your audience online
Article by Jennifer Young
Make your personal knowledge on your subject known
Track and Analyse Your Results
Every website owner should have an analytics package
installed. Google Analytics is free and easy to install
and provides a huge amount of useful information,
such as number of visitors, search terms used, country
of origin and much more.
Pure SEO are New Zealand’s leading search engine
optimisation (SEO) and search engine marketing
(SEM) experts.
For further details of how to increase visitors to your
website, sign up to their free newsletter
or give them a call.
www.pureseo.co.nz / 09 950 3888
PA
GE
EIG
HT
EE
N
PA
GE
TW
EN
TY
In today's often fast paced world, stress is almost a constant. The negative effects of stress
effecting wellbeing, job loyalty, satisfaction, productivity and life enjoyment are well
documented, can be wide reaching, and often go under the radar. Is the old reactive approach
outdated? When should we look for a better strategy?
Article by Dr Alex Rodwell
How to Minimise the Negative Effects of Stress
You age faster under increased stress
Five signs to watch out for...
(Take note if you have 3 or more of these)
1.You are bothered with tiredness or having
trouble waking
2.You often crave foods high in bad fats
and/or sugar
3.Your concentration and productivity is not
as high as it used to be
4.You find yourself feeling 'flat' or 'apathetic',
rather than living life to the full
5.You find yourself emotionally reacting to
people around you more resulting in stress
at home or the workplace
Five drawbacks to ignoring
the signs...
1.You age faster under increased stress
2.It is harder to burn fat or grow muscle
under increased stress
3.You are more likely to develop
a health challenge
4.The quality of your relationships will suffer
5.You are less likely to be noticed
for promotion
PA
GE
TW
EN
TY
ON
E
What can I do for myself?
1. Take short breaks during your work/study
2. Stand up and have a stretch
3. Drink plenty of water
4. Walk often and choose your food wisely
5. Count your blessings daily - those who count
their blessings have more to be grateful for
Where can stress store in my body?
1. Your muscles
2. Your spine
3. Your mind and nerve system
4. Your breath
5. Your emotions
How can Gentle Chiropractic Care assist
my family and me?
1. Assist with clearing physical anchors to
different stressors
2. Enhances brain power
3. Gives you a mini break
- time to relax and recharge
4. Reduced stress, hormone production and rate
of aging
5. Enhance wellbeing and quality of life
How does your 1on1 Demartini
Method ® Consulting Transform Chronic Stress?
1. Balances perceptions
2. Dissolves stressors, challenge and conflict
3. Awakens gratitude and love of the heart
and certainty and presence of the mind
4. Assists people to discover their values, the values
of others, and enhances communication
5. Once learnt, it is a tool that can be used for a lifetime
- for more info visit www.thegratitudeclub.info
What can I do proactively for my family
and me?
1. Don't wait until stress reaches a crisis point
2. Don't live in denial - if you are experiencing
challenges, ask for help
3. Encourage your children to have positive
strategies for dealing with challenge and adversity
4. If you haven't already take yourself and your
family to your local Chiropractor to have nerve
systems checked for nerve interference or
subluxation
5. Take positive action today - it is only in this
moment that we can influence tomorrow and
our future
It is not what happens to you, but how
you perceive it that counts
1. If you face a challenge, obstacle and setbacks
- it is not the end of days
2. Have faith that you will pull through,
and take wise action
3. Surround yourself with people that will love and
support you and who you can love and support
4. Look to discover a benefit or learn from your
situation, no matter how grave
5. Instead of asking why is this happening to me,
try asking a different question - what can I learn
from this? And, what can I start doing differently
today to get a different result?
Dr Alex Rodwell is a low-force chiropractor based in
Freemans Bay and the North Shore.
To claim your very own free stress evaluation, simply
visit www.mychiro.co.nz
Dr. Alexander J. Rodwell
B.App.Sci, B.Chiro.Sci.
Chiropractor and Wellness Enthusiast
Contact me to run a ‘Lunch and Learn’ workshop for
your workplace in the Auckland Area!
Chiropractor, Wellness Enthusiast
The Chiropractice - A Creating Wellness Centre
96 Franklin Rd. / Freemans Bay, Auckland 1005
Ph +64 (0)9 361 3826
www.dralexrodwell.com
www.thechiropractice.co.nz
email: [email protected]
PA
GE
TW
EN
TY
TW
O
Article by Matthew Clayton Empathy in
social mediaSocial Media is really nothing more than conversation,
interaction and information sharing based around the
interests of individual users. One thing that I am
constantly observing from New Zealand businesses is
a lack of understanding of what Social Media actually
is. Don't get me wrong, some companies do it really
well; usually the ones who have either very talented
young marketing managers or a large marketing and
advertising budget to throw around.
Traditionally marketing and advertising has been
based on the model of Product, Price, Place and
Promotion. Sales people have been impulsing
consumers through Greed, Indifference, Fear of
Loss, The Jones Theory and Sense of urgency for a
long time. When we apply these methods to Social
Media we usually do more harm to our business
than good. Why? Social Media is not designed to be
a channel for traditional marketing methods. No one
wants to be sold to on Facebook. How many things
have you bought from Twitter?
Social Media is interest based. We engage and share
that which we are interested in. When using Social
Media we are not consumers - we are communicators.
How do we then use Social Media to effectively
market and advertise our business, generating
positive ROI and increasing sales? We communicate!
Empathy in regards to social media is basically the
ability to understand the thoughts, feelings and
mindsets of our audience. This empathetic
methodology is the central point of focus supported
by three pillars - Engagement, Content and Visibility.
The customer mindsets of Empathy are as follows:
Inspire me,
Indulge me,
Reward me,
Empower me,
Entertain me,
Inform me.
To create successful social media, consider using
this methodology. Creating ‘persona’ profiles about
your target customers e.g. age group, interests, etc
allows you to alter and change your empathetic
methodology to suit each persona segment. The
customer mindsets of the youth and the old are the
same however the interests and mindsets are
stimulated by different things. Understanding each
persona segment (or demographic if you like the
term) allows you to employ the empathetic
methodology all the better.
Firstly, create your business and brand goals.
What are you trying to achieve with social media?
The question is no longer “Should I use social media?
“The question is “How well am I using social media?”
www.marketshare.co.nz
HELPING NEW ZEALANDER’S BUILD BETTER BUSINESSOUR GOALS
• Grow our economy through business education
• Help New Zealanders build better businesses
• Increase the financial literacy of our next generation
NEW ZEALAND’S BUSINESS STRATEGY BOARD GAMENEW ZEALAND’S BUSINESS STRATEGY BOARD GAME
Be realistic. Secondly, figure out who is going to
execute; a good mix of internal industry knowledge
and external media expertise generates the best
results for companies usually, especially when it
comes to building social applications or multiple
platform strategies. Remember to figure out who
you are and why you are relevant to each customer
persona before you start creating content.
The more research and planning you do the easier
everything becomes.
The next logical step is to start using the support
pillars of empathy.
1. Engagement.
Too many businesses focus on Facebook 'likes' or
Twitter 'followers' without focusing on engagement.
If you have 1000 likes and a 0.01% engagement rate
you are probably producing some average social
content. Small engagement percentages are usually
due to a bunch of traditional content being funneled
through social channels.
So what is engagement? Engagement is the value
created by user interaction and sharing of your
content. In order to create engagement with your
social media you must be present, responsive,
consistent and personable. Engagement is an action
or behaviour undertaken by a user when exposed to
your content. It does not matter if a million people
are seeing your message if only 100 are engaging
with that message.
2. Content.
Content is what you create and share. Great social
content is usually formed by creating a conversation
around an interest or topic with plenty of calls to
action or opportunities for engagement within that
content. Rewarding and amplifying user generated
content in line with your business goals and creating
a cycle of listening, learning, measuring, refining is
very important. Remember to keep content short,
sweet and simple. Typically, photo and video
content gets around 450% more engagement than
written content - start using more photos and videos
and less written content to instantly improve
engagement. When creating content, focus on
fulfilling each customer mindset for each customer
persona. Ensure you create the appropriate
opportunities within your content for engagement.
3. Visibility.
The final support pillar of the
empathetic methodology is visibility. Think of
visibility as the windows to your business or brand.
Visibility incorporates both marketing and
advertising, as well as the content you are
producing. People want to see your business and
touch your brand. Social media is simply another
window to you - treat it like one. Ensure that
all advertising and content is based around the same
messages from your brand so that the visibility, or
windows to your business, are performing to
achieve the same goals. Integration is far better than
isolation and consistency is much better than being
a one-hit-wonder. Ensure that your traditional
media points people towards digital media and vice
versa. Lastly, make sure that the visibility of your
online presence is up to scratch and that your
content is sending the same messages to
consumers. Paid social and search advertising is a
great way to increase visibility quickly however there
are many free methods to do so over a slightly
longer period of time.
So sure, this may sound all well and good but some
businesses are still wondering whether they should
be using social media. The question is no longer
“Should I use social media? “The question is “How
well am I using social media?”
PA
GE
TW
EN
TY
FO
UR
PA
GE
TW
EN
TY
FIV
E
Advertisers who employ social media
heavily do so for mainly two reasons:
1. The amount of time people spend using social
media platforms.
2. The amount of analytical tools available for
measuring user behaviour.
Without a focus on social analytics, companies are
practically wasting their investment in social
media. Keep an eye on the various analytical tools at
your disposal across the social platforms to see
exactly what is working and what isn't. Your initial
content strategy is an educated guess - analytics
remove the guesswork and give you invaluable data.
This is the same for your website. If you are not
tracking the traffic on your website, there is very
little point having one!
This is an extremely brief explanation of the
empathetic methodology and social media however
it should give you a good basis on how to use social
media successfully. Remember, Social Media
platforms are for communication, not consumption.
By employing the empathetic methodology and
sticking to it, positive mentions of your brand and
sales will likely increase. Keep an eye on the various
analytical tools at your disposal across the social
platforms to see exactly what is working and what isn't.
The last thing to remember is to have fun and be
authentic! Social media is a marvelous tool for
business. There are conversations about everything
imaginable happening on social media platforms
right now - join the conversation!
Matthew Clayton
Founder / Director
Generation Y are starting to venture into the business
world and the need for your business to remain
relevant and appealing has never been greater. What
will you be doing in 2012 to make your business a
magnet for Generation Y talent?
It’s not hard to find opinions and research attempting
to define Generation Y’s appeal and perspective on
business. It’s not surprising; in a rapidly increasing
population the need for business to be constantly
aware of the market and innovating can sometimes
seem a mammoth task.
But while many businesses pour resources into finding
the answers, the truly innovating businesses are
leading the way by bringing young people up through
the leadership ranks faster than ever before and
realising the very real asset fresh innovative thinking
is for business in 2012.
Across the world we are witnessing an emerging group
of young business leaders begin to challenge the
traditional notions of business. They belong to a
generation that believes there is more to business
than profit and they bring with them a whole set of
tools (most notably social media) to challenge those
tradition notions.
With that comes a new set of opportunities for
business. Succession planning has always been a sticky
point for many businesses and with rapidly growing
demands on business the value of having fresh
thinking and open (or shall we say less cynical) minds
in your business is invaluable.
It’s important to address a common myth of
Generation Y’s perceived lack of loyalty. In my
experience as a young person, nothing could be
further from the truth. The drivers of loyalty may have
changed; progressive pay incentives probably have
less relevance now than ever but if a company gets
it right or at very least opens the door to change then
loyalty is a no brainer for their employees.
We need to be careful to strike a balance between
identifying the common drivers of Generation Y while
not attempting to define the values of the most diverse
and radical generation to grace business to date.
Whilst embracing that diversity it appears there are
some common dominators amongst Generation Y
that will make for a number of interesting
conversations in coming years about the changing
role of business. These values don’t belong to
Engaging Generation Y in Business
PA
GE
TW
EN
TY
SIX
Article by Johny O’Donnell
“if you’re not innovating, you’re deteriorating”
PA
GE
TW
EN
TY
SEV
EN
Generation Y but they appear to be becoming more
accepted than our existing notions of what drives
performance. Financial incentives will always have
their place and are by no means redundant amongst
my generation but financial incentives in themselves
are not enough to sustain an employee’s interest or
gain their loyalty to the business.
One of my favourite quotes “if you’re not innovating,
you’re deteriorating” has more relevance in 2012 than
ever before. Young people are hungry for change;
businesses that live and breathe values,
groundbreaking products or services, strong company
cultures and the list goes on.
Most young people are acutely aware what an asset
they are to any business at the moment, particularly
in New Zealand as we chase the tail of the social media
and online phenomenon. This realisation could create
a perception of arrogance from some young people
but in reality represents a very real situation many
businesses find themselves in, needing tech savvy
team members!
It’s not easy for businesses to step out of the ordinary,
it involves a huge element of risk and can be especially
challenging if the traditional means of business are
still working well for you. But if you think things are
competitive now, you’re in for a shock! My advice to
all business owners is be proactive, take leadership
and challenge yourselves to make your business a
magnet for Generation Y talent.
What action will you take in the next 90 days to
prepare your business?
Johny O’Donnell is one of New Zealand’s leading
experts on Generation Y specialising in decision-
making, volunteering and business.
Article by Braam Swanepoel
The best time to prepare for your death is when
you're young, fit and healthy. This is usually a
subject that people ignore until it is too late and
then questions like, “Who will look after the
children?” “ How do you want your assets divvied
up?” “How will I provide for my loved ones if
something happens to me tomorrow?,” and so on
become an issue if you do not address them.
Don’t leave this very important matter until you are
incapacitated or not in the position to get the
benefits that will compliment your situation. At that
point it may be too late.
Consider the following very important points and
make sure that you have them in place before
something happens.
1) Record keeping and filing system
Make sure that you have one place or file where you
can file all your documents. This includes your
financial advisers contact details, your will and policy
contracts and any information that someone will
need to deal with your estate in the event of your
death. Also make sure that you have proof of
ownership on everything.
2) Financial wellbeing of surviving
spouse, partner or children
This is an area that has been neglected for many
years and this is still the case today. If you have
minor children, please consider their wellbeing and
providing a safe and secure environment, is the least
you can do. Consider the changes that will take
place in the event of your death and what have you
done to make provision for your spouse or partner
to deal with this new situation financially. Financially
secure families are usually stronger and can make
better decisions because they don’t have pressure
on them to make the decisions immediately.
3) Personal financial wellbeing in the
event of disability or trauma
Your biggest asset that you have is your ability to
earn. What do you do to protect that? Many people
don’t think twice on insuring their cars but they
don’t even consider insuring themselves against
potential or permanent loss of earnings. How long
will your savings last if you lose your ability to earn?
What will happen if you have no income for six
months or more? Do you or your family need that
kind of pressure?
Preparing for the unforeseen
PA
GE
TW
EN
TY
EIG
HT
PA
GE
TW
EN
TY
NIN
E
4) Consider life insurance
Life insurance is the cheapest way of making
provision for your family and insuring that they will
be in the best possible position if something
happens. You owe that to your family and that is the
least one can do to make sure they are well looked
after and are in the position to make good decisions.
Taking out insurances such as income protection,
total & permanent disability cover, critical illness
and family protection benefits cover can help
financially if something does happen. Unfortunately
bad things happen to good people as well.
5) Do you have a will?
Many people argue that if they have a trust they
don’t need a will. That is not correct and you still
need to have a will to handle the personal effects
that aren't owned by the trust. You will also need to
choose an executor, who could be a friend or family
member or a professional executor such as a lawyer
or trustee company employee.
These are just a few things that you need to
consider. Please, do yourself a favor and give us a call
for a no obligation appointment or quotation to
make a difference in your family today.
Thank you for the opportunity.
Braam Swanepoel
Kingdom Financial Services Ltd
(w) 09 440 9029
(m) 021 546 436
Businesses these days use numerous tools and
resources to help with growth and vitality, from
accounting and technology to networking tools. These
are all great processes to have in place and will be
positive attributes to your business in numerous ways.
However, a very powerful tool, which is necessary for
your business to be a success, is your performance
dashboard.
To achieve successful business growth a business
owner needs a business dashboard in order to make
clear choices. It will also keep you on track to achieving
your goals.
Your Key Indicators; Just Like Your Car...
The business dashboard is just like the dashboard in
your car. The average car dashboard has displays such
as the speedometer, fuel gauge, tachometer, charging
system gauge, oil pressure gauge and engine
temperature gauge. These displays tell you how the
components to your machine are working and when
an issue arises the dashboard lets you know, perhaps
through a flashing warning light, if there is a problem
or if it’s time to check on something. The business
dashboard has metrics in place like the cars gauges
which will alert you to issues which need to be dealt
with, some of which a business owner could easily
miss without a dashboard.
Relevancy + Frequency = Success
Basically a business dashboard can be weekly or
monthly systems that will help you spot at a glance
what is happening in all of the components that are
relevant in your business.
From business to business the types of metrics in the
dashboard will differ, however, the end result is the
same, to keep you up-to-date on what is happening
in your business and giving you warning time to spot
challenges and obstacles in order to find solutions,
in good time.
Cash Flow Example
A really topical example these days is measuring your
cash flow performance and safety levels. For a whole
lot of reasons it is very hard to see if you are cash flow
positive or negative and by exactly how much. A good
dashboard system would let you know this and fine-
tune the business accordingly. Get the system right and
you’ll naturally find yourself making the right decisions.
Example: A Retail Business
For retail businesses the key point is to sell your
product in order to make an income so revenue is
an important metric. By comparing your accurate
figures, from your dashboard, against your outgoings
you can keep an eye on what is coming in and what
is going out. You’ll see if more money is going out
than there is coming in - and make the necessary
adjustments before getting in trouble. A little like
slowing down in the car before you pass the
nice policeman.
Are you missing this one vital tool in your business?
PA
GE
TH
IRT
Y O
NE
Article by Jeremy Wilson
The dashboard takes away the guesswork and let’s you focus on what you’re good at.Look at the dashboard example above.
You can very easily see a number of key metrics
immediately, to know where your business is in terms
of cash flow, and how close you are to the proverbial
cliff (and whether you’ve moved a step towards or
away from the edge this month)
This is just one example, and what I’ve covered is a base
list - a place to start. However, the main point is to find
what the most important metrics are that make your
business flow and include them in your dashboard.
Act Quickly, Tweak Later
Note too that you won’t get it right first time, but
when you start using a dashboard, you’ll know quite
quickly what is right (or not) for your business.
Just like when it comes to your vehicle, there is no
point in knowing there is a problem but not being
able to pinpoint what it is. The dashboard takes away
the guesswork and let’s you focus on what you’re
good at. You get to tell at a glance where an issue is
occurring all while understanding the business’
financial position.
Overall a business dashboard will help you keep your
business on track by allowing you to correct issues
which aren’t on track, have up-to-date business data
at the ready and keep you motivated to reaching your
goals for your business.
If you’re not sure about where to start in creating
your business dashboard, visit the successgroup.co.nz
or contact the team and ask about their free business
Warrant of Fitness as the first step to construct your
very own dashboard.
PA
GE
TH
IRT
Y T
WO
