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INFORMATION, COMMUNICATIONS, TECHNOLOGY 87.0% 83.5% 86.1% 81.0% 99.0% 93.2% 95.9% 112.0% 0% 50% 100% Internet users Broadband penetration Mobile phone penetration Mobile phone connections Percentage of Population 2014 2030 35.7M population 29.3M mobile connections + 34% by 2030 Canada is ranked by GSMA Intelligence as a Digital Pioneer market. Strong regulation, competition, well-developed telecom infrastructure, with a technology-literate population driving user uptake. 17 operators CANADA 2015 Dashboard Sources: Research Monitor, EIU, Web Development Index, GSMA Intelligence, Market Line, Industry Canada Key Market Trends Note. 2030 figures are forecasts 2009 $40.6bn 2014 $53.1bn 12.8M smartphone units +12.4% by 2018 IT Services Industry Forecast +5.6% CAGR 20M active social media accounts Cloud computing ramping up with 110 colocation datacenter and government usage policy development underway Booming m-commerce: total retail value at $2.1bn in 2014; expected to grow by 246% to $12.2bn by 2019 Global top performer in e-government development “Connecting Canadians” initiative to to provide high-speed broadband coverage in rural areas by 2017 Internet becomes leading advertising medium, with business online ad spend at $3.3 billion in 2014 Additional mobile spectrum allocation to expand 4G LTE connectivity Apparel and media are the biggest e-commerce sub-segments
