Marklogic Presentation at the Chief Data Officer Forum - Examining the role of the Chief Data...

© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.

The Data-Centered Data CenterPresented by: Adrian Carr, VP EMEA

© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 2

THE WORLD IS VERY APPLICATION-CENTRIC


2. Determine needed data

3. Determine needed queries

?

?1. Design the application

7. Load the data 8. Code the application 5. Build a database 6. Design the ETL strategy

4. Design the schema and indexing strategy

When data changes....Repeat steps 1 – 8!


ETL

OLTP

Warehouse

Data Marts

ETL ETLETL

Archives

“Unstructured”

“ ”

VideoAudio

Signals,Logs,Streams

Social

Documents,Messages

{ }Metadata

Search

ETL��

ETL

ReferenceDataETL


HOW DO YOU DETERMINE IN ADVANCE WHAT DATA’S

USEFUL?Love the application...can you go back and include

the data from 1990 – 1995?

Great application if only we could also analyse the customer comments from

their emails?


TOO MANY DATA SILOS

Why can’t I see what the customer bought, what they paid……as well as

their support issue?


ETL CONSUMES ALL RESOURCES

With all of the data we're trying to get into the

database, there's no time to build new features!


TOO MUCH AND TOO MANY COPIES...YOU'VE LOST CONTROL

Who's reading it? Who's editing it? Where's the master copy? What's happened to it over

time?Is it reliable?

How up-to-date is this data store? Are the

security models consistent? Are there

different backup models? Are the lifecycles, retention, disposal policies the same?


AND IT’S ALL GETTING WORSE….

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.

Big Data Disrupts Existing Models

Classification Contracts

Technology Pervasive Use

Perishability Fidelity

Validation Linking

Velocity Volume

Variety Complexity

Managing volume, variety and velocity (and in combination complexity) are getting all the attention:•Qualification and assurance includes validation, perishability, linking and fidelity of information•Access management and control includes classification, contracts, technology and pervasiveness•Quantification is actually the most apparent with the V3C conversation taking the stage most often

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 11

THE WORLD IS VERY APPLICATION-CENTRIC


DATA IS KING!


MAKE THE APP COME TO THE DATA

SLIDE: 14


Content Delivery & Information Apps - Challenge

Product A Dedicated Infrastructure

(database + search engine)

Product B

Product C

Company Data

Industry Data

Filings

Reports

SLIDE: 15


Content Delivery & Information Apps - Solution

Deliver the right content, to the right user,

in the right format, in real time

Load and index data “as is” from

ever-changing sourcesCompany Data

Industry Data

Filings

Reports

SLIDE: 16


Data Consolidation - Challenge

PDF

SLIDE: 17


Data Consolidation - Solution

PDF

Load and index data “as is”

Get value from yourdata now

SLIDE: 18


Metadata Store / Logical Data Warehouse / Data

Virtualization

PDF


6. On-premises, Cloud... both!

3. Elasticity with no downtime

5. Create powerful data services

1. The right database platform

4. Super powers to manage

the data lifecycle

8. Now! In Budget!

2. Storage a CFO can love

Love low-cost storage

7. Enterprise Gold Star


Hierarchical EraFor your application data!• Application- and

hardware-specific

The New Generation Database

Relational Era“For all your structured data!”• Normalized, tabular

model• Application-

independent query• User control

Any Structure Era“For all your data!”• Schema-agnostic• Massive scale• Query and search• Analytics• Application services• Faster time-to-results


Thank youAdrian Carr@ade_carr

Date post:	13-Apr-2017
Category:	Data & Analytics
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Marklogic Presentation at the Chief Data Officer Forum - Examining the role of the Chief Data...

Data & Analytics