MARKTING OF SERVICESGROUP-6

ARAVINDKRISHNA.C S

AKASH MALAGE

MOHAMMAD SHADDAD

ALBERT ALEXANDER

KUMARI HARSHITA

DYLAN JUSTIN

ERNST & YOUNG

ERNST & YOUNG

Ernst & Young (known as EY) is a multinational professional services firm headquartered in London, United Kingdom. It is one of the "Big Four" audit firms and is the third largest professional services firm in the world by aggregated revenue in 2014.

The organization operates as a network of member firms which are separate legal entities in individual countries. It has 190,000 employees in over 700 offices around 150 countries in the world. It provides assurance (including financial audit), tax, consulting and advisory services to companies.

ERNST & YOUNG

The firm dates back to 1849 with the

founding of Harding & Pullein in England.

The current firm was formed by a merger of

Ernst & Whinney and Arthur Young & Co. in

1989. It was known as Ernst & Young until

2013, when it underwent a rebranding to EY.

The acronym "EY" was already an informal

name for the firm prior to its official adoption.

WEBSITE

www.EY.com

SERVICES

ASSURANCE

TAX

ADVISORY

TRANSACTIONS

ASSURANCE

Around the world, the journey to success is

governed by increasingly complex and

broadening regulatory requirements and

stakeholder demands. Strong independent

assurance provides critical information for

investors and other stakeholders, a robust

and clear perspective to audit committees

and timely and constructive input to

management.

TAX

A successful tax function delivers a strong reporting foundation and sustainable planning to help the business achieve its growth potential. You need tax strategies aligned with your business drivers, built on effective compliance and open, transparent reporting. So we create highly networked teams who can advise on planning, compliance and reporting and maintaining good relationships with the tax authorities.

ADVISORY

Today’s achievement is tomorrow’s

expectation. So whether your focus is on

transforming your business or on sustaining

performance and building on your

achievements, we can help you improve the

performance and effectiveness of your

business by examining everything from core

management and business processes to

future directions and opportunities for growth.

TRANSACTIONS

How organizations manage their capital

today will define their competitive position

tomorrow. We offer integrated, objective

advisory services that are designed to help

you make better decisions about how you

strategically manage capital and

transactions.

DEVELOPMENT AND GROWTH

In 2002, EY took over many of the ex-Arthur Andersen practices around the world, although not those in the UK, China or the Netherlands.

In 2006, EY became the only big four to have two member firms in the United States with the inclusion of Mitchell & Titus, LLP, the largest minority-owned accounting firm in the United States.

In 2010, EY acquired Terco, the Brazilian member firm of Grant Thornton.

DEVELOPMENT AND GROWTH

In 2013, EY agreed to pay federal prosecutors $123 million to settle criminal tax avoidance charges stemming from $2 billion in unpaid taxes from about 200 wealthy individuals advised by four Ernst & Young senior partners between 1999 and 2004.

In 2013, EY changed its brand name from Ernst & Young to EY and tagline to "Building a better working world".

In 2013, the Pope of the Roman Catholic church hired EY to help review Vatican City State's finances and help “verify and consult” the institution’s administration, including the museums, post office and tax-free department store.

BUSINESS MODEL

VISION

Vision 2020 [our plan for our people, our clients

and our future]

technology is connecting people,

spreading knowledge saving time and freeing

you resources. It also transforming lives in the

developing world

VISION

EY is responding to this changes and has a

plan in place that positions us for future

success and offers our people and our recruits

more opportunities than ever before.

VALUES

Who we are

People who demonstrate integrity, respect, and teaming.

People with energy, enthusiasm, and the courage to lead.

People who build relationships based on doing the right thing.

Our values define who we are. They are the fundamental beliefs of our global organization. They guide our actions and behaviour. They influence the way we work with each other – and the way we serve our clients and engage with our communities.

VALUES

Every day, each one of us makes choices and decisions that directly affect the way we experience each other and the way our clients and wider communities experience us. Our values give us confidence that we are using the same principles to help us make these decisions throughout our global organization.

Every year, we celebrate the way we live our values through our Chairman’s Values Award. Through this award, we give our people the opportunity to recognize their colleagues who are bringing our values to life every day. This is an important way in which we are building our shared culture, founded on our strong commitment to our values.

THANK YOU