Innovation | Information | Inspiration Clients Exploration and discovery of the company culture and priorities “Vision” dialog with key stakeholders at every level Hands-on evaluation of current roles. processes, and procedures Delivery of a focused creative strategy aligned with business growth objectives Advisory management of all aspects of plan implementation Lead team development, motivation and culture shift integration Operational streamlining evaluation and recommendation One year road map for continued growth and success Expand the creative strategy into an actionable plan Identify and prioritize the platforms of opportunity Develop on-strategy tactical plans with leaders of key departments Initiate a project management tool to track progress Do you have an expanded vision of growth for your entertainment or media brand? Wouldn’t it be exciting to bring your next project to market with a refreshed message and modern marketing strategy? Often it simply requires a new perspective on an established set of behaviors. Serving film, television, and digital entertainment brands, m{art}keting’s culture integrated consultation and coaching services help your business to cultivate a clearly defined strategy, streamline internal processes, and deploy modern marketing methods to effectively reach, engage, and grow your target audience. m{art}keting the art in marketing About Tom Van Wie | Brand Strategist & Marketing Consultant | [email protected]| 323-383-2278 Click here to view credentials on Linked In Click here to view portfolio and work samples on Slideshare. assess 2 week program advise 1 month program assemble 3 month program Contact Service Packages
Transcript
Innovation | Information | Inspiration
Clients
Exploration and discovery of the company culture and priorities ! “Vision” dialog with key stakeholders at every level ! Hands-on evaluation of current roles. processes, and procedures !Delivery of a focused creative strategy aligned with business growth objectives
Advisory management of all aspects of plan implementation ! Lead team development, motivation and culture shift integration ! Operational streamlining evaluation and recommendation ! One year road map for continued growth and success
Expand the creative strategy into an actionable plan ! Identify and prioritize the platforms of opportunity ! Develop on-strategy tactical plans with leaders of key departments !Initiate a project management tool to track progress
Do you have an expanded vision of growth for your entertainment or media brand? Wouldn’t it be exciting to bring your next project to market with a refreshed message and modern marketing strategy? Often it simply requires a new perspective on an established set of behaviors. !Serving film, television, and digital entertainment brands, m{art}keting’s culture integrated consultation and coaching services help your business to cultivate a clearly defined strategy, streamline internal processes, and deploy modern marketing methods to effectively reach, engage, and grow your target audience.
m{art}keting!the art in marketing
About
Tom Van Wie | Brand Strategist & Marketing Consultant | [email protected] | 323-383-2278Click here to view credentials on Linked In
Click here to view portfolio and work samples on Slideshare.
Tom Van Wie is a bona fide brand passionate and marketing enthusiast who provides consultation and coaching services to the media, entertainment, and corporate culture industries. !
• Expertise in multiple marketing disciplines including brand strategy, content marketing and promotion, marketing automation, digital, mobile, and social media behaviors !
• Proficient in developing and implementing creative, video, and “conversation marketing” plans that deliver compelling storytelling to drive engagement !
• Demonstrated expertise in trade focused strategic planning, execution, and sales driven partnerships !
• Proficient in General Market, Latino, and Multicultural audience behaviors !• Team builder who can hire, manage, and inspire creative teams, vendors and staff !• Ability to manage budgets, timelines, and multiple projects in fast paced and high
volume environments
In 2015, Tom Van Wie launched a new chapter of his career becoming an independent brand and marketing consultant serving the media, entertainment, and corporate culture industries. Combining almost 20 years of traditional media experience with a deep knowledge of the platforms that have now transformed the way companies engage with their audience, he identifies each client’s unique needs, challenges, and opportunities for growth. Careful to always maintain a limited and exclusive client roster, he ensures that every client receives the culture integrated attention and focus that are required to achieve the objectives they’ve established together. !Prior to launching his consultancy, Tom served as the Executive Director of Marketing for NUVOtv (now Fuse Media). Promoted four times during his eight year tenure at the network, his most notable achievements include conceptualizing one of the network’s top performing franchises (Model Latina), producing break-through creative that successfully elevated the brand’s value to affiliate and ad sales partners, and managing all internal production efforts to ready the network to go to market with the announcement of the partner/ownership with Jennifer Lopez. !The foundation of Tom’s career in television and entertainment was at Lifetime TV during the channel’s peak as the number one network in basic cable. A leading member of the “Lifetime Brand” department, he was involved in the daily planning, oversight, and operational management of brand extension businesses including the Denise Austin franchise, the Weddings of a Lifetime franchise, Lifetime Radio, lifetimetvstore.com, and all Golden Girls content featured on lifetimetv.com. !In 1994 Tom moved from a small town in Massachusetts to New York City to pursue his passion for entertainment through actor training programs at HB Studio and Weist Barron School of Acting. However, that passion was truly realized when he transitioned to “behind the scenes” roles at Jean Doumanian Productions (Woody Allen’s Sweet & Lowdown and Small Time Crooks) as well as talent management firm Mindel Donegan (now Framework Entertainment). This move would forever alter the course of his career.
