Rogationist CollegeKm. 52, Aguinaldo Highway, Lalan ll Silang Cavite
2nd semester S.Y. 2013-2014Educational Technology
Mass Media Approach in Educational Technology
Presented To:Mr. Reynaldo Dinampo
Instructor
Presented by:Maria Nescelyn C. Solomon
November 26,2013
Approach in Educational Technology
What is Mass Media ?
• Is impersonal communication to the masses through medium.
• Carry common messages to a large number of people or pupils.
• Means of instruments
How media transmits message?
• Printed material like news paper
• Exposed to the mass through radio news or
• Audio visual programme like TV and cinema
• Various electronic media
• Carlton W.H Erickson says
“In the recent years technology has
swept through society from research
laboratories into manufacturing
communications, the space age and
finally now, into education”
What is Mass Media ?
What is Mass Media ?
• TV and radio are being the most commonly
used mass media in education. They impart
helpful and qualitative service as media for
communicating in formation to the masses in
;• Social• Political • Business• Educational sphere
• According to the modified National Policy of education 1992
“the media has profound influence on the minds
of children. The mass media make the constraints
of time and distance manageable. Modern
educational technology must reach out to the
most distant areas and the most deprived section
of beneficiaries simultaneously with the areas of
comprehensive affluence, ready and availability ”
Types of Mass Media
• Radio
• T.V.
• C.C.T.V.
• Radiovision
• Multi-media packages
• Video-tape. etc.
What is Radio?
• Radio is easily accessible technology in terms of cost and comprehension.
• It is more simple and much more flexible technology to get information and news of various types.
What is Radio ?
• 1927– Radio broadcast was started in India
• 1937– Name as All India Radio (AIR)
• 1957– AIR also known as “Akashvani”
What is Radio ?
• Air is becoming the largest media and is popularly known as Ministry of Information and Broadcasting. It is connected with more than two core radio receiver sets in India. This biggest organization now comprises 86 radio stations in India with 2 Vividh Bharati Commercial centers one at Chandigarh and the other at Kampur. Besides these, there are two additional studio-centres, one Bhubaneshwar and the other at Santiniketan which are rendering assitance to the central organization.
Radio as a media or mass education
• Radio can be used as a most effective and useful media for broadcasting different educational programmes for the masses.
• Easily available media of education of all sectors of the country.
• Canada,Nigeria, Sweden, Tanjania, India etc. , have great benefit by attending to Radio Broadcasting Educational programme.
Radio as a media or mass education
• Adult Education Programme and Continuing Education become successful through radio broadcasting programme.it is also includes programmes on agriculture education and population education.
Merits of Radio as Mass Media
• Enriches School Programmes• Supplements Classroom Instruction• Furnishing up-to-date information• Developing critical thinking• Provides scope for useful utilization
or leisure time• Stimulates pupils interest
Other help of Radio Broadcasting.
• Popularizing Science
• Vocational skills
• Programme for bringing the school into contact with the world around
Educational Television (ETV) or Instructional Television
• Frist used in USA.• September 15, 1957, the time were
started to function the T.V. in Delhi, India.
• 1975 0nwards- T.V. centers were opened in various states namely at Bambay, Srinigar, Kolkata, Jalandhar etc.
Educational Television (ETV) or Instructional Television
• 1982- at the time of Ninth Asian Game s, further development took place with the connection of 20 law power transmitters which facilitate the use of TV in different cities and important towns.
Educational Television (ETV) or Instructional Television
• Almost 80% of the total population of India were benefited by this development of T.V.
• In India, previously television was linked with (AIR) All India Radio but delinked in 1976 on 1st April and named “Doordashan”
Merits of Educational TV
• Maximum learning• Direct Attention• Provides Technical Advantages• Economical• Programme through expert teacher• Model for the class teacher• Up-to-date information
Merits of Educational TV
• Using the teaching aids• Motivate gifted students
Limitations of Educational TV
• One way communication
• Financial difficulty
• Most programmes are not related to school curriculum
Modern Elements of Mass Media
• RadioVision– 1964- the British Broad Casting started
this method offering instructions on various subjects.
– It imparts subjects through two channels- audio and visual
Modern Elements of Mass Media
• Multi-Media package– Consist of radio and television
programmes, activity guides, enrichment materials and tutorials for in service training of Primary teachers in science.
– The equipment to display the Multi-Media packag are video cassette.
Modern Elements of Mass Media
• Tape Slide Presentation– An audio – visual presentation.– The learner enjoy visual presentation of
slide projector and can listen simultaneously to the explanation
Modern Elements of Mass Media
• Video Tape– Any subject can be presented through
video- tape.it possesses various advantages.
– Learner can use it by their own or by group
– Its like an open learning package.
