search in the social era a new mindset for the contemporary marketer

massimo burgio international search summit london, 14 may 2009

search 2.0 2.3D 3.0 ?.x

online practices and technologies that users

adopt to share content, feelings,

opinions, experiences, and the same media

social media

“ ” wikipedia

change attitude

(yes you can)‏

social search

tagging

sharing listi

ng

collaborating posting

rati

ng

voting

ran

kin

g

uploading

commenting

bookmarking

linking

people helping people finding stuff

userpowered

web

userfuelled

branding

opportunity

thread (and/or)‏

search breathe

think plan

intelligence

a new kind of marketing

refe

rra

ls

social networks

key phrases

wo

rd o

f mo

uth

ratin

g

voting

buzz blogs keywords

competitors online reputation polls

engagement

liste

n

tools a new breed of

marketing

brand monitoring

social networks

online PR

blogs twitter

co

lla

bo

rati

ve

to

ols

buzz w

eb

an

aly

tics facebook

linkedin

RSS

technorati digg

influencers

conversations

engagement

knowledge sharing

ROC MAO

SEO

SEM

viral wikis

wordtracker

ad

wo

rds

search

mindset

a new style of marketing

perseverance proactivity patience passion

me

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aly

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tan

d

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alize

ROI returnoninvestment

RIOT relevantinteraction

optimizedtraffic

change

mindset

you can

change

you can

learn

you can

social media

strategize integrate innovate

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