● MASTER EDUCATOR—VOLUME I COURSE MANAGEMENT GUIDE CLASS SIGN-IN SHEET NO. 10
SUBJECT: BASIC TEACHING SKILLS FOR CAREER EDUCATION INSTRUCTORSTOPIC: MAKING THE STUDENT SALON AN ADVENTURELESSON OBJECTIVES: Upon completion of the lesson, the student will:
1. Understand the role played by the clinic for the institution to achieve optimum profit. 2. Understand the personal role of every school team member. 3. Assist learners in developing a solid client base using referrals, rebooking, and ticket upgrading. 4. Explain why developing success habits while students are in school will contribute to their later
success in the salon. 5. Know why the school’s image is so important and give examples of how the school team can work
together to ensure the school presents the best possible image. 6. Explain the basic standards that might be established for the effective operation of a reception desk
and dispensary. 7. Explain the most important record-keeping requirements of the student salon. 8. Understand the elements of zone teaching.
IMPLEMENTS, EQUIPMENT, SUPPLIES REQUIRED:
Student Instructor Items
x x Master Educator
x Lesson Plan
x Student Notebook
x Pens, Pencils
TEACHING AIDS (Audio/visual equipment, handouts, etc. used by Instructor): 1. Board 2. LCD Projector and Instructor Support Slides 3. TV and DVD player
FACILITY: Theory Classroom
TIME ALLOTMENT: 1 to 2 hours (adjust based on school schedule and student activities/participation)
SUBJECT: BASIC TEACHING SKILLS FOR CAREER EDUCATION INSTRUCTORSTOPIC: MAKING THE STUDENT SALON AN ADVENTURELESSON OBJECTIVES: Upon completion of the lesson, the student will:
1. Understand the role played by the clinic for the institution to achieve optimum profit. 2. Understand the personal role of every school team member. 3. Assist learners in developing a solid client base using referrals, rebooking, and ticket upgrading. 4. Explain why developing success habits while students are in school will contribute to their later
success in the salon. 5. Know why the school’s image is so important and give examples of how the school team can work
together to ensure the school presents the best possible image. 6. Explain the basic standards that might be established for the effective operation of a reception desk
and dispensary. 7. Explain the most important record-keeping requirements of a school clinic. 8. Understand the three elements of zone teaching.
IMPLEMENTS, EQUIPMENT, SUPPLIES REQUIRED:
Student Instructor Items
x x Master Educator
x Lesson Plan
x Student Notebook
x Pens, Pencils
TEACHING AIDS (Audio/visual equipment, handouts, etc. used by Instructor): 1. Board 2. LCD Projector and Instructor Support Slides 3. TV and DVD player
FACILITY: Theory Classroom
TIME ALLOTMENT: 1 to 2 hours (adjust based on school schedule and student activities/participation)
_______________________________________________ _______________________________________________INSTRUCTOR NAME DATE TAUGHT INSTRUCTOR NAME DATE TAUGHT
_______________________________________________ _______________________________________________ INSTRUCTOR NAME DATE TAUGHT INSTRUCTOR NAME DATE TAUGHT
_______________________________________________ _______________________________________________INSTRUCTOR NAME DATE TAUGHT INSTRUCTOR NAME DATE TAUGHT
_______________________________________________ _______________________________________________INSTRUCTOR NAME DATE TAUGHT INSTRUCTOR NAME DATE TAUGHT
NOTES TO EDUCATOR: 1. Review chapter and entire lesson plan prior to lesson. 2. Review Learning Reinforcement Ideas/Activities for this lesson and predetermine which activities
will be used and at what point during the lesson you will incorporate them based on your time allotment.
3. Check projector to ensure it is working properly, if applicable to this class. 4. Gather all materials and supplies needed for demonstrations prior to starting class. 5. Take attendance or have students sign in for class based on your school’s procedure. 6. During instructor preparation time and while student instructors are entering and getting settled
for the class, have the slide containing the motivational thought for the day projected on the screen. If no projection is available, write the inspirational thought on the board. This will help to get both instructors and student instructors into the appropriate mind-set for learning and for the day.
7. Instructors should plan a dynamic, powerful opening for the class that will grab student attention from the beginning. Learners remember what you do first, best!
● LESSON PLAN 10
LEARNING MOTIVATION (WHY?):Would you be willing to get in an airplane with a pilot who had spent many, many hours in the classroom and had passed all the written tests about weather, flying, and aerodynamics and had spent a number of hours in a simulator but had never actually flown a real aircraft? Probably not. By the same token, the clients of today do not want to enter a professional salon and have a newly licensed professional perform their service who has little or no experience with clients.
Clearly it is the responsibility of every educa-tor to ensure that each student in your class has ample opportunity to work on live clients with individual needs. Students must have the opportunity to serve clients with every type of hair, clients who need a wide array of services, and clients with special communications needs. The newly licensed professional must be competent to handle diverse clients with diverse hair types and diverse styling needs. Without extensive practice in an active clinic setting, your graduates will not be equipped to meet the needs and demands of the clientele they will be expected to serve in the salon.
Thus, today’s lesson is about making the clinic an adventure during which your students will receive the maximum opportunities available to be prepared for success in the salon.
Inspirational thought for the day:
“The whole diva/prima donna thing is so over. People who come to work on time, well-dressed,
always looking to improve their skills, pitching in with a shampoo and being a team player, sharing their knowledge with the newer stylists and being truly engaged with the client—that may not be the stereotype of a hairdresser, but that’s who makes
money today.”—Adam Broderick, owner of Adam Broderick Spa and Salon
SUBJECT OUTLINE IN-DEPTH NOTES (Information to share during presentation)
I. PRACTICAL SKILLS TRAINING In addition to providing critical training for the students enrolled in your programs, the clinic in each cosmetology school generates revenue that offsets the overall cost of tuition to students and contributes to the bottom-line profit of the institution.
II. THE STUDENT SALON PHILOSOPHY Students must be taught from the very beginning of their training that their success in the student salon will determine their entry-level success in the salon or their first place of employment.
A. SCHOOL FINANCIAL STRUCTURE 1. Clinic Revenue—25% of Bottom Line
2. Clinic Revenue—15% Should Be from Retail
3. Schools Should Achieve Net Profit of 10%
4. Purpose, Adventure, and Learning Every educator should instill the philosophy of purpose, adventure, and learning in students.
5. Primary Student Goal Develop a solid client base.
B. THE ESSENCE OF TEAMWORK Teamwork: “Work done by several associates with each doing a part but all subordinating personal prominence to the efficiency of the whole.” Let’s look at that from the perspective of a cosmetology school: “Work done by students, educators, and staff members with each performing an essential part of the work without expecting to receive personal recognition or prominence as a result, but rather expecting the school as a whole to be recognized as one of quality and excellence.”
NOTE: The educator should spend ample time discussing this concept with students—until everyone understands!
1. Students’ Personal Role NOTE: Discuss all aspects.
2. Educator’s Personal Role NOTE: Discuss all aspects.
3. Other Staff Members NOTE: Discuss all aspects.
4. Financial Profile of a School
C. THE PROFITABLE STUDENT SALON ACTIVITY: Lead a comprehensive discussion of the15-point profile and note how by training learners to serve more clients, the more profit the school will make and ultimately the more profit the graduates and the salons in which they are employed will make.
D. WHAT DOES THE PUBLIC SEE? Look at the school the way the public sees it: discuss.
E. THE WARM RECEPTION First impressions are lasting. The reception area should be shining and welcoming. Discuss each of the steps critical to efficient reception desk procedures.
SHOW APPLICABLE MASTER EDUCATOR DVD CLIP.
F. HIGH-TOUCH, HIGH-TECH SAFETY Infection control is critical. As an educator, you must stress the importance of sanitation duties and monitor all infection control activities regularly. You must teach your students the importance of this activity. You must also set an example for your students.
G. RECORD-KEEPING REQUIREMENTS 1. Hold Harmless Cards NOTE: Discuss their importance and when they
should be completed.
2. Client Intake Forms NOTE: Discuss their importance and how they should be used.
3. Client Analysis and Record Forms NOTE: Discuss their importance and how they should be used.
H. THE EFFICIENT DISPENSARY NOTE: Discuss the various responsibilities of the dispensary attendant. Continue discussion to include what the responsibilities are at your campus.
III. CULTIVATING SATISFIED CLIENTS
A. RECOGNIZING FIRST-TIME CLIENTS ACTIVITY: Lead a discussion in the different ways a school could recognize first-time clients. Have students brainstorm about different possibilities.
B. TENDER, LOVING CLIENT CARE 1. The Student Image The way students dress and groom themselves is
a reflection of their own self-image, and also of the clinic or salon.
2. The Student Attitude Students must have enthusiasm and a positive attitude.
3. Interacting with Clients Clients must be pampered and made to feel important.
IV. BUILDING A SUCCESSFUL CLIENTELE
A. REBOOKING CLIENTS FOR Book clients again for a future service before they FUTURE SERVICES leave the facility. B. ENCOURAGING REPEAT BUSINESS Suggesting future services during the service, and
so on. C. CLIENT REFERRALS Teach students how to ask for client referrals. ACTIVITY: Have students role-play asking for
client referrals.
D. STUDENT PERSISTENCE NOTE: Emphasize the importance of being persistent in requesting client referrals.
SHOW APPLICABLE MASTER EDUCATOR DVD CLIP.
E. UPGRADING CLIENT TICKETS ACTIVITY: Have students discuss and role-play various scenarios for upgrading client tickets.
F. EFFECTIVE USE OF DOWNTIME Stylists actually spend only approximately 50% of their time actually serving clients. Therefore, there is a great opportunity for building a business during the remaining “downtime.”
1. Client Awareness Cards To notify clients of special promotions.
2. Birthday Cards Acknowledgment of client birthdays.
3. Client Appreciation Cards Sent to regular, loyal clients.
4. Chemical Service Reminder Cards Reminders of upcoming needed chemical services.
5. Making Reminder Calls Reminders of upcoming appointments.
6. General Client Campaign General mailing to all clients in the file system.
7. Contact Inactive Clients Contacting those clients who haven’t been in for three or four months.
SHOW APPLICABLE MASTER EDUCATOR DVD CLIP.
G. THE PROFESSIONAL PORTFOLIO NOTE: Discuss the importance of teaching learners how to develop an effective employment portfolio. Encourage student educators to develop their own, which can serve as models for the students they will teach.
V. MAKING THE STUDENTSALON AN ADVENTURE
A. In-School Promotions ACTIVITY: Have students partner and present ideas for in-school promotions.
B. Contests ACTIVITY: Have students break into small groups and create ideas for in-school contests and present them to the rest of the class.
VI. STUDENT SALON TEACHING Educators must know their responsibilities within the clinic.
A. THE ELEMENTS OF ZONE TEACHING 1. Check for Safety
2. Check for Comfort
3. Teach—Student to Student NOTE: Explain in detail the concept of zone teaching; take students to the clinic floor and demonstrate how it works.
B. SUPERVISING MULTIPLE STUDENTS NOTE: Teach students how they must learn to observe multiple students and the tasks they are performing simultaneously. Take them to the clinic floor and demonstrate. Emphasize the importance of teaching students to properly apply color and clean it up from the cape, chair, and floor if it spills, as well as other appropriate skills
C. TOOLS OF THE EDUCATOR NOTE: Emphasize the importance of educators having their own tools to portray professionalism and project greater efficiency in the clinic.
SUMMARY AND REVIEW:Salon owners are seeking new licensees who look sharp, know how to communicate effectively with the client from the moment they enter the salon, know how to retail, know how to build a solid client base, have the ability to perform the requisite practical skills, and know how to contribute to the overall profit margin of the salon. As a master educator, you will ensure that your students have mastered skills in each of these areas. Make a commitment to yourself to make the clinic experience an exciting and rewarding one for your students. Make them feel the spirit of adventure. Help them to know that this is where they build the success habits that will mold their future careers!
LEARNING REINFORCEMENT IDEAS/ACTIVITIES: 1. Have students complete the Enabling Exercises found at the end of Volume I, Chapter 10, of the
Master Educator textbook. 2. Others (the instructor writes in activities or ideas that have been used effectively to supplement this
lesson and aid other instructors who may use this lesson plan): ______________________________________________________________________________________________ ______________________________________________________________________________________________ ______________________________________________________________________________________________
CHAPTER 10—MAKING THE STUDENT SALON AN ADVENTURE 1. The ultimate success of any cosmetology school may relate to how successfully the ___________ is
managed and supervised. a) classroom b) advertising c) student salon d) business
2. The transition from school to the salon is made easier for students who experience ___________ training.
a) reception desk b) real-world c) classroom practical d) classroom theory
3. The master educator should ensure that the student salon is an ___________, well-managed, and highly supervised training environment.
a) inefficient b) indifferent c) easygoing d) exciting
4. The more revenue that can be generated in the student salon or laboratory of an institution, the less revenue is needed from other sources to meet the expenses of school operations; therefore student salon revenue has the potential to ___________ the overall of cost of student tuition.
a) offset b) increase c) add to d) propagate
5. According to surveys, what percentage of students’ success comes from their people skills? a) 50% b) 60% c) 70% d) 85%
6. A student may practice people skills and communication skills by training: a) on the computer. b) on mannequins. c) in the student salon. d) in theory class.
7. Students should be taught from the very beginning of their course of study that their success as a student in ___________ will determine their entry-level success in the salon or their first place of employment.
a) the computer lab b) mannequin practice c) the student salon d) theoretical skills
8. Your role as a master educator is to teach your students ___________ habits and behaviors that will serve them well as professionals.
a) insipid b) decadent c) disconcerting d) success
9. Research indicates that for optimum profit, schools should attempt to generate ___________, which should represent at least 50% of the overall operating income.
a) retail sales b) student salon revenue c) book sales d) student sales
10. Schools should expect a minimum net profit of: a) 5%. b) 10%. c) 15%. d) 20%.
11. Student tuition collections should represent approximately ___________ of the overall operating income.
a) 10% b) 15% c) 20% d) 25%
12. What percentage of the student salon revenue should be derived from retail sales? a) 5% b) 10% c) 15% d) 25%
13. Master educators will make sure that the student salon experience is an ___________ for the students. a) adventure b) endeavor c) acknowledgement d) observation
14. Students should be taught from the very beginning of their training that their assignment is to graduate but their ___________ is to develop a solid client base.
a) only purpose b) primary purpose c) short-term goal d) long-term goal
15. Science shows that positive self-suggestion and ___________ are highly effective in helping anyone achieve important life goals.
a) imagination b) materialization c) visualization d) consideration
16. The ability to work together toward a common vision is known as: a) autonomy. b) association. c) teamwork. d) unity.
17. Students need to understand that their personal role on the school team is to gain knowledge and practical skills expertise; develop a positive, winning attitude; develop a sound client base of at least 300 clients; and generate ___________ that contributes to the overall success of the institution.
a) student salon revenue b) public relations c) book sales d) effective sanitation
18. One role of the master educator as a member of the school team is to impart ___________ and facilitate learning for all students through teaching, grading, coaching, and mentoring.
a) personal history b) sound education c) friendly relations d) indifferent attitudes
19. One goal in building a profitable student salon is for each student to develop a sound, annual client base of at least ___________ clients.
a) 100 b) 200 c) 300 d) 250
20. It is not uncommon for team members to attempt to put the responsibility on the shoulders of another team member when, if a common vision and goals are shared, common ___________ are also shared.
a) ideals b) attitudes c) feelings d) responsibilities
21. When the entire school team focuses on the common goal of higher student salon revenue, ___________ is maximized, educational quality improves, and everyone benefits.
a) profit b) absenteeism c) injury d) indebtedness
22. A dirty or disorderly reception area or student salon can seriously ___________ a community’s image of the institution and the education it provides.
a) enhance b) tarnish c) strengthen d) intensify
23. The committed school team will ensure that the facility and equipment are monitored ___________ and needed repairs are reported to appropriate school personnel in a timely manner.
a) regularly b) sporadically c) monthly d) annually
24. The school team member, whether a student, an educator, or administrative personnel, should automatically take steps to ___________ any minor image concerns that need improvement.
a) report b) ignore c) list d) correct
25. The challenge and opportunity of operating the ___________ is one of the most important jobs in the operation of the school or professional establishment.
a) theory classroom b) admissions office c) reception desk d) inventory control
26. The reception area is the first thing clients and prospective students see when they arrive at the school, and their perception should be:
a) a negative one. b) a positive one. c) one of indifference. d) one of concern.
27. Items that should be readily available at the reception desk are the appointment book, client tickets, record cards, and:
a) chemical release forms. b) back bar products. c) theory lesson plans. d) student education files.
28. It is ___________ to assign a client to a student is who is attending a scheduled theory class. a) acceptable b) routine c) unacceptable d) encouraged
29. In schools of cosmetology, what form is designed to release the school and students from responsibilityfor accidents or damages?
a) client record card b) incident report form c) hold harmless form d) change of address form
30. Master educators will ensure that all students understand the criticality of obtaining the client’s signature on a release statement:
a) during the service. b) after the service. c) when paying bill. d) prior to service.
31. A completed client record card should contain hair analysis notes, strand tests, timing, ______________, and suggestions for the next service.
a) blouse/shirt color b) child’s birthday c) service results d) client signature
32. Accurate client records are also important to ___________ who may be providing different services to the client either on the same day or at another time.
a) other clinic/salon personnel b) reception desk attendants d) the admissions director d) the school administrator
33. The dispensary of a school should contain back bar products needed daily and ___________ that may not be included in student kits.
a) tools and implements b) client record cards c) hold harmless cards d) long-hair mannequins
34. Responsibilities of the dispensary attendant include keeping the back bar shampoo and conditioning rinse replenished and changing the ___________ as directed.
a) sanitation duty roster b) inventory control procedures c) disinfectant soak solution d) school’s maintenance schedule
35. A key to developing loyal customers is the ___________ they receive from their student stylist. a) complacency b) greeting c) indifference d) suggestions
36. When student stylists come to the reception area to greet their next client, the students should be: a) rushed. b) smiling. c) serious. d) indifferent.
37. Institutions are encouraged to develop methods that acknowledge ___________ clients and make them feel special, appreciated, important, and welcome.
a) return b) repeat c) referred d) first-time
38. Upon completion of the service for any client, students should be taught to escort the client back to the reception area, offer to rebook the next appointment, and suggest:
a) a nice tip. b) applicable retail products. c) an add-on service. d) they arrive on time.
39. ___________ services refer to clients who return every four to six weeks for a haircut, for example, but do not necessarily schedule the appointment before leaving the facility on the day of the service.
a) Rebook b) Repeat c) Advance d) Preliminary
40. One method for building a solid clientele, whether in school or in the salon, is to obtain ___________ from clients.
a) tips b) cards c) referrals d) repeats
41. Students should be taught to be ___________ in the client referral activity. a) persistent b) consistent c) reticent d) indignant
42. Students should hand out three business cards to clients and ask for referrals of their friends, neighbors, associates, and relatives every ___________ visit.
a) second to third b) third to fourth c) fourth to fifth d) fifth to sixth
43. Master educators might suggest that students develop a ___________ for client development. a) written plan b) verbal plan c) recorded message d) sincere attempt
44. Ticket upgrading, also known as “add-ons,” is another method for increasing: a) book sales. b) student salon revenue. c) tuition revenue. d) kit sales.
45. Professional ___________ mandate(s) that the student stylist does not suggest services or products that are not needed by the client.
a) regulations b) oversight c) ethics d) authorities
46. Getting students involved in developing promotions for special occasions relates to their ___________ training.
a) people skills b) technical skills c) business skills d) theory class
47. For a student salon to be considered dynamic, there should be no ___________ for student stylists. a) downtime b) scheduled appointments c) busy season d) personal requests
48. A card that is mailed out to the institution’s or salon’s regular client list to let clients know about special promotions or events is a:
a) client appreciation card. b) client referral card. c) chemical reminder card. d) client awareness card.
49. A card that is sent to regular, loyal clients that simply explains how much their loyal patronage is appreciated is a:
a) client appreciation card. b) client referral card. c) chemical reminder card. d) client awareness card.
50. A general mailing to every client in the school or salon’s record file system is considered: a) contacting inactive clients. b) general client campaign. c) sending reminder notes. d) client referral cards.
51. Research shows that stylists only spend approximately ___________ of their time actually serving clients.
a) 50% b) 60% c) 70% d) 80%
52. The first thing a client will notice about a student is: a) size. b) image. c) personality. d) religion.
53. Master educators know that a willingness to ___________ is a key ingredient to success. a) gossip frequently b) play occasionally c) work hard d) procrastinate regularly
54. Students must understand that their clients are human beings who need ___________ and enjoy being made to feel special.
a) discountenance b) pampering c) suppression d) chastening
55. When students develop an enthusiasm for getting the job done, that enthusiasm will become: a) annoying. b) contagious. c) bothersome. d) inconvenient.
56. Students should be taught to ___________ when they are interacting with clients. a) extend themselves b) discuss themselves c) discuss religion d) discuss politics
57. Master educators will encourage students to begin their __________________ when they are first assigned to the student salon.
a) job hunting b) professional resume c) professional portfolio d) salon search
58. When a student salon educator or supervisor is assigned responsibility for a specific number of stations and students, it is called:
a) area teaching. b) zone teaching. c) one-on-one teaching. d) proactive teaching.
59. The first step in zone teaching requires the educator to walk through the area or zone and check for: a) comfort. b) attitudes. c) safety. d) products.
60. The second step in zone teaching requires the educator to walk through and check the area for: a) comfort. b) attitudes. c) safety. d) products.
61. The third element in zone teaching requires the educator to: a) take a break. b) teach the students. c) supervise the clients. d) style client hair.
62. Master educators will teach students to check their own haircuts by using ___________ than those used when performing the actual cut.
a) the same partings b) larger partings c) opposite partings d) smaller partings
63. In order to prevent a dissatisfied client, the educator must make ___________ rounds through the clinic, teaching in a pattern of student-to-student.
a) frequent b) infrequent c) sporadic d) occasional
64. The responsibility for keeping unsightly hair color stains from student salon floors is the responsibility of the:
a) owners b) students c) clients d) educators
65. Master educators will plan for demonstrations in the student salon by having their own: a) kit of implements. b) drape and towels. c) platform and microphone. d) written demonstration schedule.
66. To openly criticize a student’s work in front of a client causes humiliation and embarrassment, and nothing contributes more to a ___________ student than such behavior.
a) happy b) satisfied c) complacent d) dropped
67. Master educators must assume a large role in ensuring that the student salon is maintained in a___________ manner at all times.
a) busy and cluttered b) clean and safe c) normal and disorderly d) professional and unsanitary
68. Educators who assume that such menial tasks as washing and folding towels is beneath them will never achieve the status of:
a) time clock operator. b) evening receptionist. c) master educator. d) front door monitor.
69. When master educators have developed a dynamic student salon that is exciting and rewarding for the students, they will have generated a spirit of _______________ that will carry to every client who enters the clinic.
a) enthusiasm b) indifference c) apathy d) lethargy
70. Master educators will ensure that all graduates are highly competitive in ___________ professional abilities.
a) limited b) entry-level c) advanced d) extracurricular
