Master of Business Administration (MBA) (Batch 2016-2018 ...

MBA-2016-2018 VERSION-2016

1

Master of Business

Administration (MBA)

(Batch 2016-2018)

Scheme & Syllabus

Version-2016

UNIVERSITY SCHOOL OF BUSINESS

MBA

MBA-2016-2018 VERSION-2016

2

Vision and Mission of the Department

Vision of the Department

To create excellence in business management for nurturing value driven business leaders with

analytical and entrepreneurial mindset to foster innovative ideas in order to transform the world

and serve the society.

Mission Statements of the Department

M1: Design a unique competency directed and industry relevant curriculum with outcome oriented

teaching learning process facilitated by world class infrastructure.

M2: Enhance students’ cognitive, research, analytical, ethical and behavioral competencies

through programs that equip them to meet global business challenges in the professional

world.

M3: Facilitate student centric sound academic environment with co-curricular and extra-curricular

activities to groom and develop future ready business professionals.

M4: Design a transparent evaluation system for objective assessment of the program learning.

M5: Align meaningful interactions with the academia, industry and community to facilitate value

driven holistic development of the students.

M6: Develop ethical and socially responsible entrepreneurial attitude for harnessing the

environmental opportunities through creativity and innovation for a vibrant and sustainable

society.


MBA

MBA-2016-2018 VERSION-2016

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Program Educational Objectives (PEOs)

Program Educational Objectives (PEOs) are the broad statements that describe career and

professional accomplishments that graduates will attain within a few years of graduation. After

successful completion of MBA program from Chandigarh University, the graduates will:

PEO1: Make significant impact as successful management professionals with a sound business

and entrepreneurial acumen leading to a promising career in the various management domains.

PEO 2: Develop the professional competence for astute decision making, organization skills,

planning and its efficient implementation, research, data analysis and interpretation with a solution

finding approach.

PEO 3: Be known for their team player qualities to handle diversity and the leadership skills to

make sound decisions while working with peers in an inter-disciplinary environment with people

of cross-cultural attributes

PEO 4: Be adaptable to new technology, innovations and changes in world economy that

positively impacts and contributes towards industry, academia and the community at large.

PEO 5: Be responsible citizens with high ethical conduct that will empower the business

organizations with high integrity, moral values, social effectiveness and legal business intelligence.


MBA

MBA-2016-2018 VERSION-2016

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Scheme & Syllabus

Master of Business Administration (MBA)

(Batch 2016-2018)

University School Business

CHANDIGARH UNIVERSITY, GHARUAN

Scheme of MBA (2016 - 2018) Batch

For Academic Year 2017 - 2018 Credits: 100

Ist Semester

Subject Code Subject L T P Cr

BAT-601 Accounting for Managers 3 2 0 4

BAT-602 Fundamentals of Management and Organizational

Behaviour 4 0 0 4

BAT-603 Managerial Economics 4 0 0 4

BAT-604 Quantitative Techniques for Managers 3 2 0 4

BAT-605 Marketing Fundamentals 4 0 0 4

BAT-606 Professional Business Communication-I 3 0 0 3

BAP-607 Professional Business Communication Lab-I 0 0 2 1

BAP-608 IT in Management 0 0 4 2

BAX-609 Personality Grooming 2 0 0 2

BAS-610 Viva Voce 0 0 0 1

TDT-619 Aptitude 1 1 0 2 2

31

Viva-Voce will be based on a compulsory Live Project as well as subjects studied in 1st

semester.

IInd Semester

Subject Code Subject L T P Cr

BAT-651 Business Environment 4 0 0 4

BAT-652 Financial Management 3 2 0 4

BAT-653 Operations Management and Research 4 0 0 4

BAT-654 Research Methodology 3 2 0 4

BAT-655 Social Media and Digital Marketing 3 0 0 3

BAT-656 Managing Human Resources 3 0 0 3

BAP-657 Introduction to SPSS 0 0 4 2

MBA-2016-2018 VERSION-2016

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TDP-669 Soft Skills-I 0 0 0 0

BAX-658 General Studies 2 0 0 2

BAS-659 Viva Voce 0 0 0 1

27

IIIrd Semester

BAT-701 Project Management & Entrepreneurship 3 0 0 3

BAT-702 Strategic Management 3 0 0 3

BAP-703 Predictive Analysis 0 0 4 2

Elective I 3 0 0 3

Elective II 3 0 0 3

Elective III 3 0 0 3

Elective IV 3 0 0 3

TDP-719 Soft Skills-II 0 0 0 0


BAR-704 General Studies 2 0 0 2

BAI-705 Summer Training Report and Project Viva oce 0 0 0 3

25

IN ADDITION TO COMPOULSORY SUBJECTS,A STUDENT HAS TO CHOOSE TWO

SPECIALIZATIONS HAVING TWO SUBJECTS EACH

IVth Semester

Elective I 3 0 0 3

Elective II 3 0 0 3

Elective III 3 0 0 3

Elective IV 3 0 0 3

BAX-751 General Studies 2 0 0 2

BAR-752 Final Research Project 0 0 0 3

Total Number of Sessions 17

IN ADDITION TO COMPOULSORY SUBJECTS, A STUDENT HAS TO CHOOSE TWO

SPECIALIZATIONS HAVING TWO SUBJECTS EACH

MBA-2016-2018 VERSION-2016

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SPECIALIZATIONS

FINANCE

Semester-3

BAA-706 Derivatives and Risk Management 3 0 0 3

BAA-707 Security Analysis and Portfolio Management 3 0 0 3

BAA-708 Entrepreneurial Finance & Social Finance 3 0 0 3

BAA-709 Corporate Finance 3 0 0 3

BAA-710 Insurance 3 0 0 3

Semester-4

BAA-753 Financial Services and Markets 3 0 0 3

BAA-754 International Finance 3 0 0 3

BAA-755 Management of financial Institutions 3 0 0 3

BAA-756 Corporate Tax Planning 3 0 0 3

BAA-757 Mergers and Acquisitions 3 0 0 3

MARKETING

Semester-3

BAB-711 Consumer Behaviour 3 0 0 3

BAB-712 Marketing Research 3 0 0 3

BAB-713 Services Marketing 3 0 0 3

BAB-714 Advertising Management 3 0 0 3

BAB-715 Modern Marketing Practices 3 0 0 3

Semester-4

BAB-758 Rural Marketing 3 0 0 3

BAB-759 Retail Management 3 0 0 3

BAB-760 Social Media Marketing 3 0 0 3

BAB-761 Marketing for Social Services 3 0 0 3

BAB-762 Sales Management 3 0 0 3

HUMAN RESOURCE MANAGEMENT

Semester-3

BAC-716 Organizational Development 3 0 0 3

BAC-717 Training and Development 3 0 0 3

BAC-718 HRD Strategies and Systems 3 0 0 3

BAC-719 Carrier planning and development 3 0 0 3

MBA-2016-2018 VERSION-2016

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BAC-720 Ethical issues in HR 3 0 0 3

Semester-4

BAC-763 Industrial Relations and Labour Laws 3 0 0 3

BAC-764 Compensation and Rewards Management 3 0 0 3

BAC-765 International Human Relations Management 3 0 0 3

BAC-766 Negotiations and Conflict Management 3 0 0 3

BAC-767 Managing Diversity 3 0 0 3

INTERNATIONAL BUSINESS

Semester-3

BAD-721 Export Import Documentation 3 0 0 3

BAD-722 International Economics 3 0 0 3

BAD-723 International Marketing 3 0 0 3

BAD-724 International Trade Logistics 3 0 0 3

BAD-725 WTO and International Business Strategy 3 0 0 3

Semester-4

BAD-768 Globalization and Indian Multinational Companies 3 0 0 3

BAD-769 French Language/German Language 3 0 0 3

BAD-770 International Finance 3 0 0 3

BAD-771 International Trade and Policy 3 0 0 3

BAD-772 International HRM 3 0 0 3

INFORMATION TECHNOLOGY

Semester-3

BAE-726 System Analysis and Design 3 0 0 3

BAE-727 Database Management 3 0 0 3

BAE-728 E-commerce and Information Technology Service 3 0 0 3

BAE-729 Web Based Technology 3 0 0 3

BAE-730 Programming in C++ 3 0 0 3

Semester-4

BAE-773 Software Engineering 3 0 0 3

BAE-774 Management Information System 3 0 0 3

BAE-775 M.Commerce 3 0 0 3

BAE-776 Enterprise Resource Planning 3 0 0 3

BAE-777 Windows Programming using Visual Basic 3 0 0 3

MBA-2016-2018 VERSION-2016

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1st Semester

BAT-601

ACCOUNTING FOR MANAGERS L T P C

Total Contact Hours 60 3 2 0 4

MBA

Prerequisite : NA

Marks : 100

Internal: 40 External: 60

Course Objective

1 To impart understanding of the application of accounting fundamentals to

business organizations.

2 To enable students understand various accounting processes in an

organization.

3 To develop a sound knowledge in solving real time accounting problems.

Co.no Course Outcome CO1 To understand the accounting concepts and its applications in the accounting

process.

CO2 To apply the various financial statement analysis tools in order to assess the

companies' financial position and performance.

CO3 To analyze and interpret the important information in the financial statements.

CO4 To evaluate financial decision making by analysing different financial

statements.

CO5 To create financial statements in accordance with the companies act 2013

Content of the Syllabus

Unit-I

Concept of Book-Keeping and Accounting Fundamentals.

Accounting Standards

Financial Accounting: Fundamentals concepts and conventions, concept of Double Entry System

Journal, Ledger and Trial Balance, Preparation of Trading & Profit Loss Account, Balance Sheet

Unit-II

Financial Statement Analysis, common size statements, comparative statement analysis

Ratio analysis

MBA-2016-2018 VERSION-2016

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Cash Flow Analysis-cash flow statement preparation.

Unit-III

Cost Accounting: Cost Sheet, Marginal costing and its applications

Standard Cost and standard Costing System.

Budgetary Control, Responsibility Accounting and Responsibility Centers

Text Books –

1. Hanif and Mukherjee, Modern Accountancy, Tata McGraw Hill, New Delhi.

2. Maheshwari S.N., Accounting for Management, Vikas Publishing House, New Delhi.

3. Tulsian, Financial Accounting, Tata McGraw Hill, New Delhi.

Reference Material –

1. Horngren, Sundem, Introduction to Management, Prentice Hall India, New Delhi.

2. Kishor Ravi M, Cost accounting and financial management, Taxman Publishers, New

Delhi.

3. Shukla, Grewal and S. C. Gupta, Advanced Accounts, Sultan Chand and Sons, New Delhi.

4.

Sr.

No. Course Name

Course

Code PO/CO Description of CO

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(PO

6)

1

Accounting

for

Managers

BAT 601

CO1 To understand the

accounting concepts

and its applications

in the accounting

process.

2 3 2

CO2 To apply the

various financial

statement analysis

tools in order to

assess the

companies'

financial position

and performance.

3 2

CO3 To analyze and

interpret the

important

information in the

financial

2 2

MBA-2016-2018 VERSION-2016

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statements.

CO4 To evaluate

financial decision

making by

analysing different

financial

statements.

3 3 3

CO5 To create financial

statements in

accordance with the

companies act 2013

2 2

2.50 2.5 2.5 2 3

NOTE FOR THE PAPER SETTER

The syllabus has been divided into three units. Paper setter will set 3 questions from each

unit and 1 compulsory question spread over the whole syllabus consisting of 5 short answer

questions. Compulsory question will be placed at number one. Candidate shall be required to

attempt 6 questions in all including compulsory question and selecting not more than 2

questions from each unit. All questions carry equal marks.

MBA-2016-2018 VERSION-2016

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BAT-602

Fundamentals of Management and

Organizational Behaviour L T P C

Total C.Hrs: 60 4 0 0 4

MBA

Prerequisite; General Concepts of Management

Marks 100

Internal 40 External 60

Course Objective

1 To impart analytical ability in solving behavioral problems in respect to

business.

2 To understand the various theories related to Organizational Behavior.

3 To apply the concepts of Management in understanding the behavior of

employees in an organizational setting.

Co No. Course Outcome CO1 To understand the concepts and nature of behavior in individual and group

settings for smooth business operations

CO2 To be able to apply leadership styles to lead diverse teams in a volatile

business environment.

CO3 To analyze different alternatives while taking strategic decisions for

organizational growth

CO4 To evaluate how organizational change and culture contribute in

sustainability of an organization

CO5 To develop conflict resolution and motivational strategies to retain high

performing people in the organization.


Unit-I

Nature, Scope and Significance of Management; Process of Management; Management as an Art,

Science and Profession; Management and Administration; Role of Managers; Principles of

Management; Evolution of Management Thought: Classical, Neoclassical and Contingency;

Planning: Meaning and Importance of Planning; Planning Process; Making Planning Effective;

Types of Plans ,Decision Making Nature, Importance, Process and Principles of Organizing, Line,

Staff and Functional; Formal vs. Informal Organizations Delegation, Authority and Responsibility.

Unit-II

MBA-2016-2018 VERSION-2016

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Organizational Behaviour & Development: Definition, Nature and Scope of organizational

behaviour, Disciplines contributing to OB, Challenges to OB

Personality: Types, Factors influencing personality, Theories

Learning: The learning process – Learning theories

Perception: Perceptual Process, Factors influencing Perceptual Selectivity (Internal & External)

Motivation: Meaning, importance, Types, Theories, Effects on work behaviour

Leadership: Styles, Theories, Leaders Vs Managers

Unit-III

Group behaviour: Introduction, Importance, Types of groups, Formation of Groups & Stages of

Group Development, Group Dynamics, Group decision making techniques

Stress: Meaning, types of Stress, Various Work Stressors, Prevention and Management of stress,

Balancing work and Life.

Organizational Development & Change: Introduction, Importance, Stability Vs Change, Proactive

Vs Reaction change, the change process, Resistance to change, Managing change, Objectives of

Organisational Development.

Text Books –

1: Koontz – Principles of Management (Tata McGrew Hill, 1st Edition 2008)

2. Robbins & Caulter – Management (Prentice Hall of India, 8th Edition)

3: Robbins P Stephen, Organisational Behaviour, Prentice Hall, New Delhi.

4: Aswathappa K, Organisational Behaviour, Himalaya Publishing House, Mumbai.


1. 0Luthans Fred, Organisational Behaviour, McGraw Hill Book Co, New Delhi.

2. Prasad L M, Organisational Behaviour, Sultan Chand Publications.

MBA-2016-2018 VERSION-2016

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Sr.

No. Course Name

Course


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2

Fundamentals

of

Management

and

Organizational

Behaviour

BAT

602


concepts and nature

of behavior in

individual and

group settings for

smooth business

operations

2 - - - - -

CO2 To be able to apply

leadership styles to

lead diverse teams in

a volatile business

environment.

- - 3 3 - -

CO3 To analyze different

alternatives while

taking strategic

decisions for

organizational

growth

- 3 - - 2 -

CO4 To evaluate how

organizational

change and culture

contribute in

sustainability of an

organization

2 2 - - - -

CO5 To develop conflict

resolution and

motivational

strategies to retain

high performing

people in the

organization.

2 - - - -

2.47 2 2.33 3 3 2






questions from each unit. All questions carry equal mark

MBA-2016-2018 VERSION-2016

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BAT-603

Managerial Economics L T P C

Total Contact Hours : 60 4 0 0 4

MBA

Prerequisite Knowledge of Basics of Economics

Marks 100


Course Objective

1 To lay a strong foundation of knowledge of Economics, that may lead to better

understanding of business.

2 To understand how the economy of a country works.

3 To implement the conceptual knowledge gain in solving real time economic

problems.

Co no. Course Outcome

CO1

To understand competition strategies, including costing, pricing, product

differentiation, and market environment according to the natures of products

and the structures of the markets.

CO2 To analyze the links between production costs and the economic models of

supply.

CO3 To assess the National Income and the impact of macros on individual

businesses.

CO4 To determine the linkages between macros like National Income, Employment,

Inflation and Interest rates.

CO5 To Evaluate the micro and macro aspects of the economy and analyze the

rationale behind the strategic decisions taken by the Government


Unit-I

Managerial Economics: concepts based on scarcity and optimization.

Fundamentals of Demand: Demand Function, Law of Demand and its Exceptions.Demand

Forecasting: Meaning and methods.

Elasticity of Demand: Price Elasticity of Demand, Income Elasticity of Demand and Cross

Elasticity of Demand. Degrees and Determinants of elasticity of demand.

Unit-II Production Analysis: Short run and Long run Production Function. Law of variable proportion

and law of returns to scale.

Cost and Revenue Concepts: Long Run and Short Run Cost Curves, Relationship between Total

Revenue, Average Revenue, Marginal Revenue and elasticity of demand.

Market Structure: Perfect Competition, Monopoly, Monopolistic Competition. Alternative

Firms Goals: profit maximization, sale maximization, business expansion and good will

promotion.

MBA-2016-2018 VERSION-2016

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Unit-III National Income: Concepts and Methods of Measurement. Circular Flow of Income.

Money: Functions and role of money in economic activity.

Inflation: Concept, Causes and Theories of Inflation.

Business Cycles: Meaning and phases. Stabilization policies: Monetary and fiscal policy.

Text Books

1. Ahuja, H.L. Macroeconomics, Theory and Policy, S. Chand & Co., New Delhi.

2 Chopra, P.N. (2010). Managerial Economics, Kalyani Publishers, New Delhi.

3 Dwivedi, D.N., Managerial Economics, Vikas Publications, New Delhi.

Reference Books

1. Peterson and Lewis, Managerial Economic, Prentice Hall of India, New Delhi.

2. Salvatore, Dominick and Ravikesh Srivastava (2009). Managerial Economics: Principles

and Worldwide Applications, pp.1-13, Oxford Univ. Press, New Delhi.

Sr.

No. Course Name

Course


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3 Managerial

Economics

BAT

603

CO1 To understand

competition strategies,

including costing, pricing,

product differentiation,

and market environment

according to the natures

of products and the

structures of the markets.

2 2

CO2 To analyze the links

between production costs

and the economic models

of supply.

2

CO3 To assess the National

Income and the impact of

macros on individual

businesses.

2 3

MBA-2016-2018 VERSION-2016

16

CO4 To determine the linkages

between macros like

National Income,

Employment, Inflation

and Interest rates.

3 2

CO5 To Evaluate the micro

and macro aspects of the

economy and analyze the

rationale behind the

strategic decisions taken

by the Government

2 3 2

2.25 2 2.75 2







MBA-2016-2018 VERSION-2016

17

BAT-604

Quantitative Techniques for Managers L T P C


MBA

Prerequisite: Basic knowledge of Mathematics

Marks 100

Internal : 40 External : 60

Course Objective

1 To develop the fundamental understanding and application of Mathematics and

Statistics in business organizations

2 To solve the problems of business through application of Statistical concepts.

3 To develop analytical abilities of the students.

Course Outcome CO1 To understand the nature of data and various statistical techniques

CO2 To categorize and correlate the different descriptive measures with the various complex

managerial problems

CO3 To examine the results of different statistical techniques on diverse set of data

CO4 To predict and forecast the future through time series modeling

CO5 To devise a mechanism for constructing the index numbers for any specific issues


Unit-1

Definition and role of Statistics: Application of inferential statistics in managerial decision

making. Scope, applications and limitations of Statistics.

Analysis of Data: Sources of data, Collection, Classification, tabulation and presentation of data.

Univariate Analysis: Measure of central tendency, Mean, Median and mode, their properties,

measures and their implications. Relationship among mean, median and mode,

Measures of variation : Absolute and relative measures of variation,Range, Quartile deviation,

Mean deviation, Standard deviation, Coeffecient of variation,

Unit-2

Skewness and Kurtosis: Differnce between dispersion and skewness,Tests of skewness and

measures of skewness (Karl pearsons method,Bowleys method and kelly’s method).Kurtosis and

types of kurtosis and measure of kurtosis

MBA-2016-2018 VERSION-2016

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Correlation Analysis: Significance and meaning and types of correlation, Methods of correlation

analysis: Scatter diagrams, Karl Pearson’s correlation, Spearman’s rank correlation, Properties of

Correlation.

Regression analysis: Regression Lines; Probable error, relationship between correlation and

regression coefficients

Unit-3

Time Series Analysis: Introduction, Objectives, models of time series, Identification of trend-and

measurement of variations in time series. Secular, Cyclical, Seasonal and irregular variations

Index Number: Introduction, Importance, limitations and Types of Index Number and methods of

constructing index numbers, tests of adequacy of index numbers formulae.

Statistical Quality Control: Causes of variation in quality characteristics; Quality control charts,

purpose and logic; Constructing a control chart, computing the control limit. (X and R charts);

Process under control and out of control; Warning limit, Control charts for attributes- fraction,

defectives and number of defects; Acceptance Sampling

Recommended Text Books:

1. Gupta, S.P. & M.P. Gupta, Business Statistics

2. Davis: Business Staistics usuing Excel, Oxford University Press.

3. Gupta, C.B., An Introduction to Statistical Methods

4. Gupta, B.N., An Introduction to Modern Statistics

5. Sancheti, S.C. & V.K. Kapoor, Statistical Methods

Reference Books:

1. Business Mthamatics and Statistics 7s, Fransis, Andre & Ben Mously, Cengage Learning

2. Schaum'S Outline Of Business Statistics, Leonard, j, Kazmier, Tata Mac Grew Hill

3. A Step-By-Step Guide To Statistics For Business, Richard, N, Landers, Sage Publications

MBA-2016-2018 VERSION-2016

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Sr.

No

.

Course Name Course

Code

PO/C

O Description of CO

Ap

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for d

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(P

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(P

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o l

ea

d t

hem

selv

es

an

d o

ther

s in

th

e ach

ievem

en

t o

f

org

an

iza

tio

nal

go

als

, co

ntr

ibu

tin

g e

ffecti

vely

to

a t

eam

en

vir

on

men

t (P

O5

)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

en

trep

ren

eu

ria

l m

ind

set.

(PO

6)

4

Quantitative

Techniques for

Managers

BAT

604

CO1 To understand the nature

of data and various

statistical techniques 2

CO2 To categorize and

correlate the different

descriptive measures with

the various complex

managerial problems

3 2

CO3 To examine the results of

different statistical

techniques on diverse set

of data

3

CO4 To predict and forecast the future through time series modeling 2

CO5 To devise a mechanism for constructing the index numbers for any specific issues

3

2.50 2.33 2.67







MBA-2016-2018 VERSION-2016

20

BAT-605

Marketing Fundamentals L T P C


MBA

Prerequisite NA

Marks 100


Course Objective

1 The objective is to develop an understanding of the basic concepts of Marketing, its

functions and its relevance for Manager.

2 To apply the concepts of Marketing in real time situations.

3 To understand the importance of Marketing in 21st Century business and latest trends

in marketing.

Unit Course Outcome CO1 To understand the customer value creation process.

CO2 To apply understanding of customer value mechanism to create sustainable value

for customers.

CO3 To analyze how facets of marketing mix interact and in turn lead to creation of

customer value.

CO4 To evaluate new product/service ideas consistent with evolving needs tastes and

preferences.

CO5 To develop strategies encompassing marketing mix to create solutions to fit in the

needs of the customers.


Unit-I

Introduction to Marketing: Meaning and Scope of Marketing; Marketing Philosophies; Concept of

Marketing Mix; Understanding Marketing Environment; Consumer and Organization Buyer

Behavior; Demand Forecasting; Market Segmentation, Targeting and Positioning.

MBA-2016-2018 VERSION-2016

21

Unit II

Product and Pricing Decisions: Product Concept; Types of Products; Product Levels; Major

Product Decisions; Brand Management; Product Life Cycle, New Product Development Process;

Pricing Decisions: Determinants of Price; Pricing Process, Policies and Strategies.

Unit III

Promotion and Distribution Decisions: Communication Process; Promotion Tools-Advertising,

Personal Selling, Publicity and Sales Promotion; Emerging Channels of Distribution, Distribution

Channel Decisions-Types and Functions of Intermediaries; Channel Design; Selection and

Management of Intermediaries.

Text Books:

1. Kotler,P., Keller, K.L. Koshy, A. and Jha, M., Marketing Management: A South Asian

Perspective, Pearson Education, New Delhi.

2. Etzel, M., Walker, B., Stanton, W. and Pandit, A., Marketing Management, Tata McGrawHill,

New Delhi.

Reference Books:

1. Ramaswamy, V.S and Namakumari, S., Marketing Management: Global Perspective Indian

Context,

, Macmillan Publishers India Ltd., New Delhi.

2. Saxena, Rajan, Marketing Management, Fourth Edition, Tata McGraw Hill Education Pvt. Ltd.

New Delhi.

3. Louis E. Boone and David L. Kurtz, Principles of Marketing, Cengage Learning.

Sr.

No. Course Name

Course

Code PO/CO

Description of

CO

Ap

ply

kn

ow

led

ge

of

ma

nag

emen

t th

eo

ries

an

d p

racti

ces

to

solv

e b

usi

ness

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

cri

tica

l th

ink

ing

ab

ilit

ies

for d

ata

-

ba

sed

deci

sio

n m

ak

ing

(P

O2

)

Ab

ilit

y t

o d

evel

op

Valu

e b

ase

d L

ead

ersh

ip a

bil

ity

(P

O 3

)

Ab

ilit

y t

o u

nd

erst

an

d, a

na

lyze

an

d c

om

mu

nic

ate

glo

bal,

eco

nom

ic, le

gal,

an

d e

thic

al

asp

ects

of

bu

sin

ess

(P

O

4)

Ab

ilit

y t

o l

ea

d t

hem

selv

es

an

d o

ther

s in

th

e ach

ievem

en

t o

f

org

an

iza

tio

nal

go

als

, co

ntr

ibu

tin

g e

ffecti

vely

to

a t

eam

en

vir

on

men

t (P

O5

)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

en

trep

ren

eu

ria

l m

ind

set.

(PO

6)

5 Marketing

Fundamentals

BAT

605

CO1 To understand

the customer

value creation

process.

2 - - 2 - 3

MBA-2016-2018 VERSION-2016

22







CO2 To apply

understanding

of customer

value

mechanism to

create

sustainable

value for

customers.

2 - - - - -

CO3 To analyze

how facets of

marketing mix

interact and in

turn lead to

creation of

customer

value.

- 2 - 2 - 3

CO4 To evaluate

new

product/service

ideas

consistent with

evolving needs

tastes and

preferences.

3 2 - 2 - -

CO5 To develop

strategies

encompassing

marketing mix

to create

solutions to fit

in the needs of

the customers.

- 2 - - - 3

2.33 2.33 2.00 2.00 3.00

MBA-2016-2018 VERSION-2016

23

BAT-606

Professional Business Communication- I L T P C

Total Contact Hours :45

3 0 0 3 MBA (GEN, THM, BA, BFE) & M.Com.

(H)

Marks : 100


Course Objective

1 To make the students realize the importance of good oral and written communication

skills in professional life.

2 To enable students develop communications abilities for overall personality grooming.

3 To enhance the interpersonal skills with a perspective of getting placed.

Co.no Course Outcomes CO1 To understand the concepts and importance of being an effective communicator in today's

workplaces

CO2 To be able to demonstrate effective communication skills while working in an organization

CO3 To be able to distinguish among various levels of organizational communication keeping in

mind key people of the organization

CO4 To organize and deliver professional oral presentations in an effective manner

CO5 To be able to create effective business correspondence with all business stakeholders

Course Content

Unit I

Communication & Challenges to Communication: Meaning, Types, Process, Barriers ,

Understanding workplace Communication (channels), 7 C’s of Effective Communication.

Interpersonal Relations: Meaning & Importance, Effective Satisfying Personal, Social &

Professional Relationships, Team spirit, Coordinating Skills, making oneself aware of

one’s duties & Responsibilities, determining personal goals devising ways to achieve them.

Business Correspondence: Letter Writing, Memo Writing, Meeting’s -Agenda & Minutes

Unit II

Technology Enabled Communication: e-mail, mobile messaging, Teleconferences,

Social Media (social networking sites)

MBA-2016-2018 VERSION-2016

24

Managerial Writings: Technical Reports, Formal Reports, Project Reports,

Documentation & Bibliography, e. mail etiquettes, Press Release.

Employment Communication: JobLetters (Offer, Resignation, Increments, and

appraisals), Resume & CV Writings, Group discussion Skills

Unit III

Oral Business Communication: Speaking & listening like a professional business person,

communicating effectively in meetings, Meeting the challenge of Formal speaking.

Presentation Skills: Paper Presentations, PPT’s

Interview Skills: Kinds of Interviews, Tips for Interviews, Most Expected Questions,

Body language at the time of Interview, After Interview,

Text Book:

1. Murphy, A. Herta, Thomas Jane P., Hildebrandt Herbert W., Effective Business

Communication, Mc Graw Hill Education, New Delhi.

2. Lesikar, R.V.; Petit J.D., Business Communication, Tata McGraw (2013), New Delhi.

3. Gamble, Teri, Kwal and Gamble, Michael, Communication Works, Mc Graw Hill

Education, New Delhi.

References:

1. Dickson, D. (1999) Barriers to Communication in Long, A. (Ed) Interaction for Practice in

Community Nursing Houndmills Macmillan. Hampshire

2. Janis, J. Harold, Writing And communicating in Business, The Macmillan Company, New delhi.

3. Sinha. K.K. Business Communication, Galgotia Publishing Company, New Delhi.

Sr.

No. Course Name

Course


Ap

ply

kn

ow

led

ge

of

ma

nag

emen

t th

eo

ries

an

d p

racti

ces

to

solv

e b

usi

ness

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

cri

tica

l th

ink

ing

ab

ilit

ies

for d

ata

-

ba

sed

deci

sio

n m

ak

ing

(P

O2

)

Ab

ilit

y t

o d

evel

op

Valu

e b

ase

d L

ead

ersh

ip a

bil

ity

(P

O 3

)

Ab

ilit

y t

o u

nd

erst

an

d, a

na

lyze

an

d c

om

mu

nic

ate

glo

bal,

eco

nom

ic, le

gal,

an

d e

thic

al

asp

ects

of

bu

sin

ess

(P

O

4)

Ab

ilit

y t

o l

ea

d t

hem

selv

es

an

d o

ther

s in

th

e ach

ievem

en

t o

f

org

an

iza

tio

nal

go

als

, co

ntr

ibu

tin

g e

ffecti

vely

to

a t

eam

en

vir

on

men

t (P

O5

)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

en

trep

ren

eu

ria

l m

ind

set.

(PO

6)

6

Professional

Business

Communication

BAT

606


concepts and

importance of being an

effective communicator

- - - 2 2 -

MBA-2016-2018 VERSION-2016

25

in today's workplaces

CO2 To be able to

demonstrate effective

communication skills

while working in an

organization

- - - 2 3 -

CO3 To be able to

distinguish among

various levels of

organizational

communication

keeping in mind key

people of the

organization

- - - 3 2 -

CO4 To organize and

deliver professional

oral presentations in

an effective manner

- - 2 3 - -

CO5 To be able to create

effective business

correspondence with

all business

stakeholders

- - - 3 3 -

2.37 2.00 2.60 2.50


The syllabus has been divided into three units. Paper setter will set 3 questions from each unit

and 1 compulsory question spread over the whole syllabus consisting of 5 short answer



questions from each unit. All questions carry equal marks

MBA-2016-2018 VERSION-2016

26

CO1 To understand the concepts and importance of being an effective communicator in today's

workplaces

CO2 To be able to demonstrate effective communication skills while working in an organization

CO3 To be able to distinguish among various levels of organizational communication keeping in

mind key people of the organization

CO4 To organize and deliver professional oral presentations in an effective manner

CO5 To be able to create effective business correspondence with all business stakeholders

BAP-607

Professional Business Communication

Lab-I L T P C

Total Contact Hours -30

0 0 2 1 MBA (GEN, THM, BA, BFE) & M.Com.

(H)

Marks

Internal – 60 External - 40

Course Objectives

1 To improve the Communication Skills of students and to make them industry ready for

placements.

2 To enable students develop communications abilities for overall personality grooming.

3 To enhance the interpersonal skills with a perspective of getting placed.

CO.NO Course Outcome-.

MBA-2016-2018 VERSION-2016

27

Contents of Syllabus (LAB)

Unit I

Personal Grooming & Personality Traits: Self Introduction,Business Etiquettes,

Business Dressing, Personal Turn out, Interpretation of Body Language, SWOT Analysis

Activities: Role Plays,Public Speaking, JAM’s

Telephonic Skills: Basic Etiquettes & Case studies

Unit II

Basic Etiquettes Greetings, How to Welcome, Gratitude skills.

News Clipping Review (NDTV- Barkha Dutt, Times Now- Goswami)

Video Documentaries

Unit III

Activities: Mock Dialogues, Extempore, Impromptu Speeches

GD’s & Mock Interviews

Sr.

No. Course Name

Course

Code PO/CO

Description of

CO

Ap

ply

kn

ow

led

ge

of

ma

nag

emen

t th

eo

ries

an

d p

racti

ces

to

solv

e b

usi

ness

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

cri

tica

l th

ink

ing

ab

ilit

ies

for d

ata

-

ba

sed

deci

sio

n m

ak

ing

(P

O2

)

Ab

ilit

y t

o d

evel

op

Valu

e b

ase

d L

ead

ersh

ip a

bil

ity

(P

O 3

)

Ab

ilit

y t

o u

nd

erst

an

d, a

na

lyze

an

d c

om

mu

nic

ate

glo

bal,

eco

nom

ic, le

gal,

an

d e

thic

al

asp

ects

of

bu

sin

ess

(P

O

4)

Ab

ilit

y t

o l

ea

d t

hem

selv

es

an

d o

ther

s in

th

e ach

ievem

en

t o

f

org

an

iza

tio

nal

go

als

, co

ntr

ibu

tin

g e

ffecti

vely

to

a t

eam

en

vir

on

men

t (P

O5

)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

en

trep

ren

eu

ria

l m

ind

set.

(PO

6)

7

Professional

Business

Communication

Skills Lab

BAP

607

CO1 To understand

the concepts

and

importance of

being an

effective

communicator

in today's

workplaces

- - - 2 2 -

MBA-2016-2018 VERSION-2016

28

CO2 To be able to

demonstrate

effective

communication

skills while

working in an

organization

- - - 2 3 -

CO3 To be able to

distinguish

among various

levels of

organizational

communication

keeping in

mind key

people of the

organization

- - - 3 2 -

CO4 To organize

and deliver

professional

oral

presentations

in an effective

manner

- - 3 3 - -

CO5 To be able to

create effective

business

correspondence

with all

business

stakeholders

- - - 3 3 -

2.70 3.00 2.60 2.50







MBA-2016-2018 VERSION-2016

29

Teaching - Learning Process

Teaching Aids Case

Study

Project

Type

Activit

y

Lab

Work Delivery Mode

Beyond

Curriculum

Video

, PPT

White

Board

Theory/Desc

riptive

Numerical/Pr

actical

Yes Yes Yes 100%

MBA-2016-2018 VERSION-2016

30

BAT-608

IT in Management and Spread Sheet

Fundamentals L T P C

Total Contact Hours :30 0 0 4 2

MBA

Prerequisite Basic knowledge of Computers

Marks:100

Internal :60 External : 40

Course Objective

1 To develop an intuitive sense of how computers work and how they can be used to

make work more efficient.

2 To understand the basics of a computer system and use of MS-office tools .

3 To learn the use of Computers in solving real time business problems.

Co.No Course Outcome CO1 To understand the basics of the MS office and advanced ERP packages

CO2 To enable students in application of MS office tools in proper documentation and making

reports

CO3 To analyze the data through tables and graphs using MS Office.

CO4 To assess the challenges in implementation of ERP package in cross functional areas

CO5 To design slides with use of multimedia and animation for better and lucrative

presentation of data.


Unit-I

IT Fundamentals: Software- Types of software, Applications of IT

Internet Components: Introduction, Transmission control protocol/ internet protocol

(TCP/IP), FTP, HTTP, URL, Domain Names, IP Address, WWW

Introduction to Networking, Overview of Network types: LAN, MAN, WAN, Network

Topologies.

MBA-2016-2018 VERSION-2016

31

Introduction to E-commerce: Electronic Commerce Models, Value Chains in

Electronic Commerce, E-Commerce in India.

Unit-II

Application and Usage of MS-Word: Word Basics, Rand () function

Working with fonts, Aligning text, Line spacing, Page Numbering

Headers & Footers, Headers & Footers on even pages & odd pages

Drop Cap, Page orientation, Page background, Bullets & Numbering, Printing Documents

Drawing features, Mail Merge ,

Tables: Creating table, Adding rows & columns, Merging & splitting of cells, Using formulas

in tables, Converting text to table & vice versa

Unit-III

MS-Excel: Excel basics, Worksheet vs. Workbook, Inserting and deleting worksheet,

Rename worksheet, Auto fill, Wrap text, Merging Of cells, Using filters

Sorting Data,Cell addressing, Using formulas, Paste special, Cell referencing, Working of

If function, Printing worksheets, Inserting charts.

MS-PowerPoint: Basics, Different views of slide, apply design templates, Inserting header

and f

ooter, slide transition, adding animation, Inserting charts, Action Buttons.

Text Books –

1. P. K. Sinha, Computer Fundamentals, BPB, New Delhi.

2. Sanjay Saxena, “A First Course in Computers”, Vikas Publication

3. K.Bajaj & D.Nag E-Commerce, The Cutting Edge of Business, TataMcGraw

4. Tally. Erp 9 Training Guide ,Asok K Nadhani, BPB publications

5. Using SPSS for Windows, Data Analysis and Graphics, Kristin Volkl and Susan

Gerber


1. V.Rajaraman, Fundamentals of Computer, PHI Learning.

2. Peter Norton, Introduction to computers , Tata McGraw Hill, New Delhi.

http://www.amazon.in/s?_encoding=UTF8&field-author=Nadhani&search-alias=stripbooks

MBA-2016-2018 VERSION-2016

32

Sr.

No. Course Name

Course


Ap

ply

kn

ow

led

ge

of

ma

nag

emen

t th

eo

ries

an

d p

racti

ces

to s

olv

e b

usi

ness

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

cri

tica

l th

ink

ing

ab

ilit

ies

for d

ata

-ba

sed

deci

sio

n m

ak

ing

(PO

2)

Ab

ilit

y t

o d

evel

op

Valu

e b

ase

d L

ead

ersh

ip

ab

ilit

y (

PO

3)

Ab

ilit

y t

o u

nd

erst

an

d, a

na

lyze

an

d

com

mu

nic

ate

glo

bal,

eco

no

mic

, le

gal,

an

d

eth

ica

l a

spects

of

bu

sin

ess

(

PO

4)

Ab

ilit

y t

o l

ea

d t

hem

selv

es

an

d o

ther

s in

th

e

ach

iev

em

en

t o

f orga

niz

ati

on

al

goa

ls,

co

ntr

ibu

tin

g e

ffec

tively

to

a t

eam

en

vir

on

men

t (P

O5

)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

en

trep

ren

eu

rial

min

dse

t.

(

PO

6)

8

IT in

Management

and Spread

Sheet

Fundamentals

BAT 608


basics of the MS office

and advanced ERP

packages

2

CO2 To enable students in

application of MS

office tools in proper

documentation and

making reports

2

CO3 To analyze the data

through tables and

graphs using MS

Office.

2 3 3

CO4 To assess the

challenges in

implementation of

ERP package in cross

functional areas

2

CO5 To design slides with

use of multimedia and

animation for better

and lucrative


3

2.56 2.00 2.67 3.00







MBA-2016-2018 VERSION-2016

33

BAX-609

Personality Grooming L T P C

Total Contact Hours : 30

2 0 2 2 MBA (Semester 1)

Pre-Requisite : Basic Development of

Personality

Marks : 100


Course Objectives

1

On completion of the Syllabus, students will be able to improve the personality

traits, behavioral pattern, Etiquettes and Mannerism.

2 The syllabus will facilitate development and communication with people.

3 Also, it will support decision making and motivate them to become Leaders in Life.

Contents of Syllabus

Self Introduction

Dressing up formally

Mannerism & Etiquettes in

Classroom

Workplace

Living place

Daily reading of Newspaper

Table manners

Telephone Etiquettes

Personal Hygiene & Sanitation

Party manners

Conversation with opposite sex

Salutation

Escorting the guests

Party environment

Types of handshake

Clothing (colour choice)

Footwear style

Movie Analysis for Business leadership / Video cases

MBA-2016-2018 VERSION-2016

34


Unit-I

1.Vedic Maths:-Howto find square root, cube root, tables till 20, squares cubes mental

calculations.

2. Classification of Numbers: Deep study of natural numbers, whole numbers, integer numbers,

rational numbers, irrational numbers , real numbers, complex number and other numbers.

Divisibility Rules: To check the divisibility of any larger number with perfection and in efficient

time.

3.Factor and Multiple: concept and Difference between multiple and factors.

4. LCM & HCF:Concept of different types of numbers , divisibility test and rules, remainder

concept and how to find HCF & LCM.

5. Division and BODMAS: Concept of quotient, remainder, divisor and dividend and rule of

BODMAS.

Unit-II

6. Letter and Symbol Series: How to find the missing and the next term in the jumbled series.

7. Blood relations: Concept of symbol representation of relations to solve complicated questions.

8. Line & Bar Graphs: Concept of graphical representation of equations and number on number

line.

Subject Code

TDT 619

Name of the subject : APTITUDE 1 L T P C

Total Contact Hours - Hours 0 0 0 0

Applicable to which branch- MBA

Prerequisite : Basic Mathematics & Reasoning

Marks


Course Objective

1 To improve problem solving skills of aptitude & reasoning questions

2 To enable students crack down the competitive exams and placement drives.

3 To improve the analytical capabilities required to solve business problems.

Unit Course Outcome

1

To enhance the calculation speed with the help of short cut tricks & knowledge of

numbers

2 To build the approach for logical reasoning with effective classes.

3 To improve proficiency in percentages& questions related to sets.

MBA-2016-2018 VERSION-2016

35

9. Logical Reasoning : Sitting Arrangement – Linear & Circular

Unit-III

10. Average: Concept of Mean and average , average speed, average of different numbers.

11. Percentages : Concept of percentages, Profit & Loss, Simple Interest & Compound Interest

12. Sets & Venn Diagrams : Questions related to 2 and 3 sets. Venn Diagrams for the same.

Text Books –

Quantitative Aptitude by R.S.Aggarwal

Verbal & Non-Verbal Reasoning by DR.R.S.Aggarwal

Quantum CAT by Arihant Publications

MBA-2016-2018 VERSION-2016

36

2nd Semester

BAT-651

BUSINESS ENVIRONMENT

L T P C


MBA

Prerequisite: Must have learned the Economics in semester one

Marks 100

Internal :40 External:60

Course Objective

1 To help the students to get a complete picture of the Business Environment with special

reference to Indian Corporate World.

2 To provide understanding of the different government policies and Acts that influence

business and the changes that are taking shape in the recent years.

3 To understand the overall functioning of Businesses and challenges faced by them in

Indian Environment.

Co No. Course Outcome CO1 To understand the significance of business environment.

CO2 To apply strategic tools and models to take business decisions.

CO3 To analyze micro and macro business environment components to make business

strategies.

CO4 To evaluate different strategic options to find best way forward.

CO5 To develop strategies to stay competitive in the market.


Unit-I

Business Environment – Introduction to business and its environment, Components of

business environment. Process of Business Environment analysis.

Economic Environment - Different Economic Systems (Capitalism, socialism and mixed

economy). Economic Policies (Industrial, Monetary, and Fiscal and Current Economic

Policies)

Unit-II

Legal Environment- From MRTP to Competition Law. Industrial Licensing policy.

Social Environment- Social Responsibility of Business, Consumer Protection Act 1986, The

Environment Protection Act 1986 & its Impact

MBA-2016-2018 VERSION-2016

37

Unit-III

Financial Environment – Composition of Indian Money market and capital market. Role of

Commercial Banks, Development Financial Institutions and Non Banking Financial

Institutions. SEBI and Capital Market Reforms.

Global Environment - Foreign Direct Investment (FDI), WTO- Its Role and Functions

MNCs, International Institutions(World Bank and IMF ), Trading Blocs

Text Books –

1. Mithani, D. M., International Economics, Himalaya Publications, New Delhi.

2. Vaish, M. C. and Sudama Singh, International Economics, Oxford & IBH Publishing Co.

Pvt. Ltd

3. Salvatore, Dominick, International Economics, John Wiley & Sons Publishers.


1. Francis Cherrunilam, International Trade and Export Management, Himalaya Publications.

2. Aswathappa, K., International Business, McGraw Hill Publications.

Sr.

No. Course Name

Course


Ap

ply

kn

ow

led

ge

of

ma

nag

emen

t th

eo

ries

an

d p

racti

ces

to s

olv

e b

usi

ness

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

cri

tica

l th

ink

ing

ab

ilit

ies

for d

ata

-ba

sed

deci

sio

n m

ak

ing

(PO

2)

Ab

ilit

y t

o d

evel

op

Valu

e b

ase

d L

ead

ersh

ip a

bil

ity

(P

O 3

)

Ab

ilit

y t

o u

nd

erst

an

d, a

na

lyze

an

d c

om

mu

nic

ate

glo

bal,

eco

no

mic

, le

gal,

an

d e

thic

al

asp

ects

of

bu

sin

ess

(P

O 4

)

Ab

ilit

y t

o l

ea

d t

hem

selv

es

an

d o

ther

s in

th

e ach

ievem

en

t o

f o

rga

niz

ati

on

al

go

als

,

co

ntr

ibu

tin

g e

ffec

tively

to

a t

eam

en

vir

on

men

t (P

O5

)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

en

trep

ren

eu

ria

l m

ind

set.

(

PO

6)

MBA-2016-2018 VERSION-2016

38







9 Business

Environment BAT 651

CO1

To understand the

significance of business

environment.

2 - - - -

CO2

To apply strategic tools

and models to take

business decisions.

- 2 - 2 - -

CO3

To analyze micro and

macro business

environment components

to make business

strategies.

- 2 - 3 - -

CO4

To evaluate different

strategic options to find

best way forward.

1 2 - 3 - -

CO5

To develop strategies to

stay competitive in the

market.

- - 3 - -

2.25 2.00 2.00 2.75

MBA-2016-2018 VERSION-2016

39

BAT-652

FINANCIAL MANAGEMENT L T P C


MBA

Prerequisite : NA

Marks : 100


Course Objective

1 To have understanding about important financial concepts.

2 To provide students hands on experience of various analytical tools used in financial

decision making process in an efficient and informative manner.

3 To make students understand the real time financial management problems and learn

ways to solve them.

Co no. Course Outcome CO1 To develop an understanding of the basic fundamentals of the financial management

CO2 To apply the knowledge of financial statement analysis in managerial decision making

CO3 To compare and select from the different sources of finance

CO4 To evaluate capital budgeting decisions based upon the time and money value concepts

CO5 To design an optimal capital structure and optimum dividend payout for a firm


Unit-I

Financial Management: An Overview, Scope and Objectives-Profit versus wealth

maximization, Tradinational & Modern approach, Finance Function: Investment, Financing,

Dividend.

Concepts in Valuation: Time value of money, Bond returns, Return from Stock Market

Investments.

MBA-2016-2018 VERSION-2016

40

Unit – II

Working Capital Management, Receivables Management, Inventory Management, and Cash

Management

Capital Budgeting: Discounted and Non-Discounted Cash Flow Techniques for appraising

capital investments.

Cost of capital: Cost of equity, Debt, Preference stock & retained earnings.

Leverage: Operating leverage and financial leverage

Unit – III

Capital Structure and firm’s value: Theories, MM Hypothesis, Optimization of Capital

Structure

Dividend Policy

Corporate Restructuring

Lease financing

EVA And MVA

Text Books –

Chandra, Prasanna “Financial Management”, Tata McGraw Hill, New Delhi

James C Van Horne, Financial Management, Prentice-Hall, New Delhi

Khan M.Y. & Jain P.K, Financial Mangement, Tata McGraw Hill, New Delhi

Pandey I.M “Financial Management”, Vikas Publishing House, New Delhi


Maheshwari S.N. “Principles of Financial Management”, Sultan Chand & Sons, New Delhi

Kulkarni P.V. “Financial Management”, Himalaya Publishing House, Mumbai

MBA-2016-2018 VERSION-2016

41

Sr.

No. Course Name

Course


Ap

ply

kn

ow

led

ge

of

ma

nag

emen

t

theo

ries

an

d p

racti

ces

to s

olv

e

bu

sin

ess

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

cri

tica

l

thin

kin

g a

bil

itie

s fo

r d

ata

-ba

sed

decis

ion

ma

kin

g

(

PO

2)

Ab

ilit

y t

o d

evel

op

Valu

e b

ase

d

Lea

dersh

ip a

bil

ity

(P

O 3

)

Ab

ilit

y t

o u

nd

erst

an

d, a

na

lyze

an

d

com

mu

nic

ate

glo

bal,

eco

no

mic

,

leg

al,

an

d e

thic

al

asp

ects

of

bu

sin

ess

(PO

4)

Ab

ilit

y t

o l

ea

d t

hem

selv

es

an

d

oth

ers

in t

he

ach

ievem

en

t o

f

org

an

iza

tio

nal

go

als

, co

ntr

ibu

tin

g

eff

ecti

vel

y t

o a

team

en

vir

on

men

t

(PO

5)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

en

trep

ren

eu

rial

min

dse

t.

(PO

6)

10 Financial

Management BAT 652

CO1 To develop an

understanding of the

basic fundamentals of

the financial

management

1 2 3

CO2 To apply the

knowledge of financial

statement analysis in

managerial decision

making

3 3

CO3 To compare and select

from the different

sources of finance

3 2 2

CO4 To evaluate capital

budgeting decisions

based upon the time

and money value

concepts

2 2 3

CO5 To design an optimal

capital structure and

optimum dividend

payout for a firm

2 3 3

2.48 2.00 2.75 2.00 3.00 2.67







MBA-2016-2018 VERSION-2016

42

CO1 To understand the basics of operation management and various best operations strategies

of industry

CO2 To apply the knowledge of different strategies for improving the productivity of an

organization

CO3 To Enable students for analyzing the different types of productivities in manufacturing

and production management

CO4 To compare and support the different queuing models on various real life problems.

CO5 To evaluate the various quality measures for assuring quality in organizations.


Unit-I

Introduction to Operations Management – Nature, Scope, Importance and Functions; Plant

Location: Importance and Factors; Plant layout: Objectives, Advantages, & Types. Manufacturing

System: Types and Characteristics. Production Planning and Control: Importance and Functions.

Product Design and Development: Process and Techniques.

BAT-653

Operations Management and Research L T P C


MBA

Prerequisite : Basic knowledge of statistics

Marks 100

Internal : 40 External: 60

Course Objective

1 The Course is designed to enable students appreciate the strategic significance of

operations management in highly competitive global economy.

2 To introduce various principles, concepts, tools and techniques developed in the area of

operations management over the years.

3 To enable students learn and apply the Operations Management concepts in solving real

time business problems.


MBA-2016-2018 VERSION-2016

43

Unit-II

Introduction to Operations Research: History and nature of operations research and types of

operations research models: Linear programming: Meaning, terminology and requirements of

LPP. Formulation of linear programming problem & solutions by Graphical & Simplex methods.

Transportation Problems: Concepts and solutions, Methods for finding initial solutions: NWCM,

LCM and VAM, Balanced and unbalanced problem, concept of degeneracy and optimality tests:

Steeping and Modi methods for finding optimal solution

Assignments Problems: Special case of linear programming, Mathematical formulation,

Hungarian method, Special cases Non square matrix, restricted problem, Travelling salesman

problem, Air Crew problem

Unit-III

Network Analysis – PERT and CPM: Event, Activity, Errors in network logic, Fulkerson’s rule

to numbering of events, network formation, Forward and backward computations, Critical Path ,

Float, Slack, Estimating activity times

Decision theory: Components Pay off, Opportunity loss, Decision making under certainty and risk

(Calculation of expected value, EOL, EVPI). Decision making under uncertainty (Maximin,

Maximax, Minimax Regret, Hurwitz criterion and criterion of rationality).

Sequencing Problem: Basic concepts, Processing N jobs through two machines, processing two

and n jobs through M machines

Text Books–

1. Stevenson W.J. Operations Management, 11th Edition, 2011, Tata McGraw Hill, New

Delhi

2. Chase, Jacobs, Aquilano & Aggarwal; Operations Management; Tata McGraw Hill; 11th

edition, New Delhi.

3. Sharma, J.K. : Operations Research : Theory and Applications, New Delhi, Macmillian

India Ltd., 1997.

4. 6. Taha, H.A. : Operations Research – An Introduction, New York, Macmillan, 1989.

5. John O. McClain and L.JosephThomas, Operations Management, Prentice Hall of India,

New Delhi, 2nd Revised Edition.

6. N.D. Vohra : Quantitative Techniques in Management, Tata McGraw Hill, 2001.

Reference Material -

1. Everette E Adam and Ronald J Ebert. Prentice Hall of India .New Delhi

2. Lee J Krajweski and Larry P Rittman .Person Education .Delhi

3. Richard B Chase, Nicholas J A quilano, and F Robert Jacobs. Tata McGraw Hill, New

Delhi

MBA-2016-2018 VERSION-2016

44

Sr.

No. Course Name

Course


Ap

ply

kn

ow

led

ge

of

ma

nag

emen

t th

eo

ries

an

d p

racti

ces

to s

olv

e b

usi

ness

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

cri

tica

l th

ink

ing

ab

ilit

ies

for d

ata

-ba

sed

deci

sio

n m

ak

ing

(PO

2)

Ab

ilit

y t

o d

evel

op

Valu

e b

ase

d L

ead

ersh

ip a

bil

ity

(P

O 3

)

Ab

ilit

y t

o u

nd

erst

an

d, a

na

lyze

an

d c

om

mu

nic

ate

glo

bal,

eco

no

mic

, le

gal,

an

d e

thic

al

asp

ects

of

bu

sin

ess

(P

O 4

)

Ab

ilit

y t

o l

ea

d t

hem

selv

es

an

d o

ther

s in

th

e ach

ievem

en

t o

f o

rga

niz

ati

on

al

go

als

,

co

ntr

ibu

tin

g e

ffec

tively

to

a t

eam

en

vir

on

men

t (P

O5

)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

en

trep

ren

eu

ria

l m

ind

set.

(

PO

6)

11

Operations

Management

and Research

BAT 653


basics of operation

management and

various best operations

strategies of industry

2 3 3

CO2 To apply the

knowledge of different

strategies for

improving the

productivity of an

organization

3 2 2

CO3 To Enable students for

analyzing the different

types of productivities

in manufacturing and

production

management

2 3 1

CO4 To compare and

support the different

queuing models on

various real life

problems.

3 2 3

CO5 To evaluate the

various quality

measures for assuring

quality in

3 2 2

MBA-2016-2018 VERSION-2016

45

organizations.

2.42 2.33 2.67 2.00 2.50 3.00 2.00







MBA-2016-2018 VERSION-2016

46

BAT- 654

Research Methodology L T P C


Applicable to which branch

MBA

Marks


Course Objective

1 To make the students understand the use of statistics

2 To make them aware about experimental design or how a researcher conducts

investigation.

3 To implement the research concepts in solving business problems.

Co .no Course Outcome CO1 To understand the research process for writing a research paper, PhD Thesis and

dissertation.

CO2 To apply different research designs and sampling techniques in various business research

problems

CO3 To analyze and interpret various statistical tests to supplement decision making in

business scenario

CO4 To evaluate the outcomes of results and proposing solutions.

CO5 To create and implement a research proposal for the real life business problems


MBA-2016-2018 VERSION-2016

47

UNIT-1

1. Introduction to Research: Meaning, Objectives, Types of Research, Research Process : The

steps of Research process.

2. Identification of problem, Hypothesis and Formulation of Hypothesis - Qualities of a good

Hypothesis –Types of Hypothesis & Hypothesis Testing

3. Research Design: Importance of Research Design - Features of a good research design –

Exploratory Research Design – concept and uses, Descriptive Research Design - concept,

and uses. Experimental Research Design: Causal relationships, Concept and uses- Concept

of Independent & Dependent variables, -Diagnostic Research Design.

UNIT-2

4. Measurement Scaling: Definition of measurement Scaling– what is to be measured?

Problems in measurement in management research - Validity and Reliability. Types of

Measurement Scale Nominal, Ordinal, Interval, Ratio. (4)

5. Data Collection: Definition of Primary and Secondary Data – Difference between primary

and secondary Data- Sources, Characteristics, Advantages and Disadvantages of Primary

and Secondary data – Understanding of Observation method, Questionnaire Construction,

Personal Interviews, Telephonic Interview, Mail Survey, Email/Internet survey. (5)

6. Sampling: Population, Sample, Sampling Error, Sample Size. Characteristics of a good

sample. Probability Sample – Simple Random Sample, Stratified Random Sample & Multi-

stage sampling. Non Probability Sample – Judgment, Convenience, Quota & Snowballing

methods. (6)

UNIT-3

7. Data Analysis: Tabulation of Data & Data Preparation, Descriptive statistics, Correlation,

Regression, Hypothesis Testing- Parametric Tests and Non Parametric Tests: Definition

and use. Parametric Tests - Z Test, T Test, F Test- One way ANOVA, , Chi Square Test.

Non Parametric Tests: Mann-Whitney test and Wilcoxon Test.

8. Case Study: 1 Practical case study discussion is required every fortnightly.

Recommended Text Books:

1. Business Research Methods – Alan Bryman & Emma Bell, Oxford University Press.

2. Research Methodology - C.R.Kothari

3. Statistics for Managers Using Microsoft Excel, Levine Stephan, Krehbiel Berenson

Reference Books:

1. SPSS Explained, ISBN:9780415274104, Publisher:Tata Mcgraw Hill

2. Sancheti & Kapoor, Business Mathematics, Sultan Chand, New Delhi.

MBA-2016-2018 VERSION-2016

48

Sr.

No. Course Name

Course


Ap

ply

kn

ow

led

ge

of

ma

nag

emen

t th

eo

ries

an

d p

racti

ces

to s

olv

e b

usi

ness

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

cri

tica

l th

ink

ing

ab

ilit

ies

for d

ata

-ba

sed

deci

sio

n m

ak

ing

(PO

2)

Ab

ilit

y t

o d

evel

op

Valu

e b

ase

d L

ead

ersh

ip

ab

ilit

y (

PO

3)

Ab

ilit

y t

o u

nd

erst

an

d, a

na

lyze

an

d

com

mu

nic

ate

glo

bal,

eco

no

mic

, le

gal,

an

d

eth

ica

l a

spects

of

bu

sin

ess

(

PO

4)

Ab

ilit

y t

o l

ea

d t

hem

selv

es

an

d o

ther

s in

th

e

ach

iev

em

en

t o

f orga

niz

ati

on

al

goa

ls,

co

ntr

ibu

tin

g e

ffec

tively

to

a t

eam

en

vir

on

men

t (P

O5

)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

en

trep

ren

eu

rial

min

dse

t.

(

PO

6)

12 Research

Methodology BAT 654


research process for

writing a research

paper, PhD Thesis

and dissertation.

3 2 3

CO2 To apply different

research designs and

sampling techniques

in various business

research problems

3 2

CO3 To analyze and

interpret various

statistical tests to

supplement decision

making in business

scenario

3 2 2

CO4 To evaluate the

outcomes of results

and proposing

solutions.

3 2

CO5 To create and

implement a research

proposal for the real

life business problems

3 2 3

2.56 3.00 3.00 2.33 2.00 2.00 3.00







MBA-2016-2018 VERSION-2016

49

BAT-655

Social Media and Digital Marketing L T P C


Marks


Course Objective

1 The Course is designed to give an opportunity to acquire knowledge about the

application of Social Media Marketing.

To have an understanding of latest happenings in the field of Digital Social Media

Marketing.

3 To apply the learning’s in solving real time marketing environment.

Co no. Course Outcome CO1 To learn digital marketing tools like search engine optimization and associated analytics.

CO2 To apply digital marketing tools to a) improve websites' rankings and optimize it in the

process. b) Improve the brand's visibility c) improve brands reach which physically is

relatively difficult and less effective.

CO3 To analyze relative importance of digital marketing strategies to optimize digital

marketing campaign.

CO4 To evaluate the performance of different social media in conjunction with overall digital

marketing plan.

CO5 To design search engine optimization and search engine marketing campaigns.


Unit-I

General Overview of the Social Media: Social media, its evolution and the importance of social

media to business. Social Media Marketing Campaigns: Foundation of viral/word-of-mouth

marketing, components of a comprehensive, well-integrated social media strategy, pros and cons

of relying on word-of-mouth and buzz.

Unit-II

Social Media in Indian Market Context e.g. Police, Public Service, Hospitals, etc. Setting

marketing

Objectives. Analysing Socio-cultural Environment Affecting Social Media.

MBA-2016-2018 VERSION-2016

50

Unit-III

Digital marketing channels - online advertising: Digital display, video, mobile, search engine, and

social media; Comprehensive digital marketing strategy and plan; Measuring digital marketing

efforts; Latest digital ad technologies.

Text Books:

1. Brogan, Chris and Julien Smith. Trust Agents: Using the Web to Build Influence, Improve

Reputation, and Earn Trust. (Revised and Updated) New Jersey: John Wiley & Sons, Inc.

2. Kanter, Beth and Allison H. Fine.The Networked Nonprofit: Connecting with Social Media to

Drive Change. San Francisco: Jossey-Bass.

Reference Books:

1. Lee, Charles. Good Idea. Now What?: How to Move Ideas to Execution. New York: John Wiley

& Sons, Inc.

2. Qualman, Erik. Socialnomics: How Social Media Transforms the Way We Live and Do

Business. New Jersey: John Wiley & Sons, Inc.

Sr.

No. Course Name

Course


Ap

ply

kn

ow

led

ge

of

ma

nag

emen

t

theo

ries

an

d p

racti

ces

to s

olv

e b

usi

ness

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

cri

tica

l th

ink

ing

ab

ilit

ies

for d

ata

-ba

sed

deci

sio

n

ma

kin

g

(P

O2

)

Ab

ilit

y t

o d

evel

op

Valu

e b

ase

d

Lea

dersh

ip a

bil

ity

(P

O 3

)

Ab

ilit

y t

o u

nd

erst

an

d, a

na

lyze

an

d

com

mu

nic

ate

glo

bal,

eco

no

mic

, le

gal,

an

d e

thic

al

asp

ects

of

bu

sin

ess

(PO

4)

Ab

ilit

y t

o l

ea

d t

hem

selv

es

an

d o

ther

s

in t

he a

ch

iev

emen

t o

f o

rga

niz

ati

on

al

goa

ls, co

ntr

ibu

tin

g e

ffec

tiv

ely t

o a

tea

m e

nv

iro

nm

en

t (P

O5

) A

bil

ity

to d

evel

op

in

no

va

tiv

e a

nd

en

trep

ren

eu

rial

min

dse

t.

(PO

6)

13

Social Media

and Digital

Marketing

BAT 655

CO1 To learn digital

marketing tools like

search engine

optimization and

associated analytics.

- - - - - -

CO2 To apply digital

marketing tools to a)

improve websites'

rankings and optimize

it in the process. b)

Improve the brand's

visibility c) improve

brands reach which

physically is relatively

difficult and less

effective.

2 - - - - -

MBA-2016-2018 VERSION-2016

51

CO3 To analyze relative

importance of digital

marketing strategies to

optimize digital

marketing campaign.

- 1 - 3 - -

CO4 To evaluate the

performance of

different social media in

conjunction with

overall digital

marketing plan.

- 3 - 2 - -

CO5 To design search engine

optimization and search

engine marketing

campaigns.

- - - 3 - -

2.22 2.00 2.00 2.67







MBA-2016-2018 VERSION-2016

52

BAT-656

MANAGING HUMAN RESOURCES L T P C

Total C. Hrs: 45 hours 3 0 0 3

MBA

Prerequisite : Knowledge of OBD

Marks 100

Internal-40 External-60

Course Objectives

1 To make the students understand the importance of human resources as an asset and

ways to manage HR

2 Also to teach various new trends in this HR and their application.

3 To have an understanding of 21st Century HR Practices in use in Business

Co no. Course Outcome CO1 To understand the concepts and practical relevance of HR analytics in an organizational

set-up.

CO2 To apply appropriate research methods and methodologies to solve HR problems in

business organizations

CO3 To analyze and interpret the statistical results in context to the problems of human

resources being faced by organizations

CO4 To select best insights for typical HR issues for people management

CO5 To develop and validate predictive models based on HR challenges for an engaged

workforce


Unit-I

Human Resource Management: Concept, Functions and Challenges

Brief Introduction to Strategic HRM

Job Analysis

HR planning

Recruitment and Selection

MBA-2016-2018 VERSION-2016

53

Training and development

HR during Mergers and Acquisitions

Unit-II

Career planning and Succession Planning,

Performance Appraisal

Compensation Management- rewards and incentives

Managing ethical issues in HRM

Unit-III

Industrial Relations: concept and approaches

Industrial disputes

Managing Employee Grievances

Employee Empowerment and Engagement

Contemporary issues in HRM

Text Books –

1. Flippo, Edwin B., Personnel/Human Resource Management, Tata McGraw Hills.

2. Dessler, G., Human Resource Management, Prentice-Hall, Delhi.


1. Decenzo A Davide & Robbins P Stephen, Personnel/Human Resource Management,

Prentice-Hall, India

2. Ivancevich M John, Human Resource Management, TMH, Tata McGraw-Hill, New

Delhi.

3. Mamoria, C.B., Personnel Management, Himalaya Publishing House, Mumbai.

Sr.

No. Course Name

Course


Ap

ply

kn

ow

led

ge

of

ma

nag

emen

t th

eo

ries

an

d p

racti

ces

to s

olv

e b

usi

ness

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

cri

tica

l th

ink

ing

ab

ilit

ies

for d

ata

-ba

sed

deci

sio

n m

ak

ing

(PO

2)

Ab

ilit

y t

o d

evel

op

Valu

e b

ase

d L

ead

ersh

ip

ab

ilit

y (

PO

3)

Ab

ilit

y t

o u

nd

erst

an

d, a

na

lyze

an

d

com

mu

nic

ate

glo

bal,

eco

no

mic

, le

gal,

an

d

eth

ica

l a

spects

of

bu

sin

ess

(

PO

4)

Ab

ilit

y t

o l

ea

d t

hem

selv

es

an

d o

ther

s in

th

e

ach

iev

em

en

t o

f orga

niz

ati

on

al

goa

ls,

co

ntr

ibu

tin

g e

ffec

tively

to

a t

eam

en

vir

on

men

t (P

O5

)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

en

trep

ren

eu

rial

min

dse

t.

(

PO

6)

MBA-2016-2018 VERSION-2016

54

14

Managing

Human

Resource

BAT 656


concepts and practical

relevance of HR

analytics in an

organizational set-up.

3 - - - - -

CO2 To apply appropriate

research methods and

methodologies to solve

HR problems in


3 - 3 2 -

CO3 To analyze and

interpret the statistical

results in context to

the problems of human

resources being faced

by organizations

- 3 - - 2 -

CO4 To select best insights

for typical HR issues

for people

management

3 3 - - - -

CO5 To develop and

validate predictive

models based on HR

challenges for an

engaged workforce

- 3 - 3 3

2.87 3.00 3.00 3.00 2.33 3.00







MBA-2016-2018 VERSION-2016

55

BAP-657

Introduction to SPSS

L T P C


MBA

Prerequisite: Logical reasoning and aptitude

Marks 100


Course Objective

1 To develop the fundamental understanding and application of Mathematics and Statistics

in business organizations

2 To understand the basics of SPSS Software.

3 To apply the SPSS in solving real time business problems.

Co no Course Outcome CO1 To understand the basics of the SPSS.

CO2 Enabling students for using the descriptive and inferential Statistical techniques on the

SPSS

CO3 To analyse and interpret various descriptive tests including charts and hypothesis tests to

suppliment decision making in business scenario

CO4 To predict and forecast the future through regression modeling

CO5 To create and impliment a research proposal for the real life business problems


An Overview of SPSS

Mouse and keyboard processing, frequently –used dialog boxes

Editing output

Printing results

Creating and editing a data file

Managing Data:

Listing cases, replacing missing values, computing new variables, recording variables, exploring

data, selecting cases, sorting cases, Merging files

MBA-2016-2018 VERSION-2016

56

Graphs

Creating and editing graphs and charts

Frequencies:

Frequencies, bar charts, histograms, percentiles

Descriptive Statistics:

measures of central tendency, variability, deviation from normality, size and stability. Cross

Tabulation and chi-square analyses

The means Procedure

Bivariate Correlation:

Bivariate Correlation, Partial Correlations and the correlation matrix

The T-test procedure:

Independent –samples, paired samples, and one sample tests

The one way ANOVA procedure:

One way analysis of variance

General Linear model:

Two –way analysis of variance

General Linear model:

three –way analysis of variance and the influence of covariates, Simple Linear Regression,

Multiple regression analysis Multidimensional scaling, Factor analysis and Cluster analysis

Recommended Books:

1. Business Research Methods, Cooper, Schindler, TMH

2. Management Research Methodology, Krishnaswamy, Sir Kumar, Pearson

3. Research Methodology, C. R. Kothari, Newage Publication

4. Research Methodology, Zeikmund, Cengage

5. Research Methodology, Paneer Selvam, PHI

6. Research Methodology, Prasanta Sarangi, Taxmann

7. A Text Book of Research Methodology, AKPC Swain, Kalyani

8. SPSS for Windows, Step; George and Mallery,

MBA-2016-2018 VERSION-2016

57







Sr.

No. Course Name

Course


Ap

ply

kn

ow

led

ge

of

ma

nag

emen

t th

eo

ries

an

d p

racti

ces

to s

olv

e b

usi

ness

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

cri

tica

l th

ink

ing

ab

ilit

ies

for d

ata

-ba

sed

deci

sio

n m

ak

ing

(PO

2)

Ab

ilit

y t

o d

evel

op

Valu

e b

ase

d L

ead

ersh

ip

ab

ilit

y (

PO

3)

Ab

ilit

y t

o u

nd

erst

an

d, a

na

lyze

an

d

com

mu

nic

ate

glo

bal,

eco

no

mic

, le

gal,

an

d

eth

ica

l a

spects

of

bu

sin

ess

(

PO

4)

Ab

ilit

y t

o l

ea

d t

hem

selv

es

an

d o

ther

s in

th

e

ach

iev

em

en

t o

f orga

niz

ati

on

al

goa

ls,

co

ntr

ibu

tin

g e

ffec

tively

to

a t

eam

en

vir

on

men

t (P

O5

) A

bil

ity

to d

evel

op

in

no

va

tiv

e a

nd

en

trep

ren

eu

rial

min

dse

t.

(

PO

6)

15 Introduction to

SPSS BAT 657


basics of the SPSS. 2 3

CO2 Enabling students for

using the descriptive and

inferential Statistical

techniques on the SPSS

2

CO3 To analyse and interpret

various descriptive tests

including charts and

hypothesis tests to

suppliment decision

making in business

scenario

1 3

CO4 To predict and forecast

the future through

regression modeling 3

CO5 To create and impliment

a research proposal for

the real life business

problems

1

2.21 1.75 2.67

MBA-2016-2018 VERSION-2016

58


Unit-I

1.Vedic Maths:-Howto find square root, cube root, tables till 20, squares cubes mental

calculations.

2. Classification of Numbers: Deep study of natural numbers, whole numbers, integer numbers,

rational numbers, irrational numbers , real numbers, complex number and other numbers.

Divisibility Rules: To check the divisibility of any larger number with perfection and in efficient

time.

3.Factor and Multiple: concept and Difference between multiple and factors.

4. LCM & HCF:Concept of different types of numbers , divisibility test and rules, remainder

concept and how to find HCF & LCM.

5. Division and BODMAS: Concept of quotient, remainder, divisor and dividend and rule of

BODMAS.

Unit-II

6. Letter and Symbol Series: How to find the missing and the next term in the jumbled series.

Subject Code

TDT 668



Applicable to which branch- MBA

Prerequisite : Basic Mathematics & Reasoning

Marks


Course Objective

1 To improve problem solving skills of aptitude & reasoning questions

2 To enable students crack down the competitive exams and placement drives.

3 To improve the analytical capabilities required to solve business problems.

Unit Course Outcome

1

To enhance the calculation speed with the help of short cut tricks & knowledge of

numbers


3 To improve proficiency in percentages& questions related to sets.

MBA-2016-2018 VERSION-2016

59

7. Blood relations: Concept of symbol representation of relations to solve complicated questions.

8. Line & Bar Graphs: Concept of graphical representation of equations and number on number

line.

9. Logical Reasoning : Sitting Arrangement – Linear & Circular

Unit-III

10. Average: Concept of Mean and average , average speed, average of different numbers.

11. Percentages : Concept of percentages, Profit & Loss, Simple Interest & Compound Interest

12. Sets & Venn Diagrams : Questions related to 2 and 3 sets. Venn Diagrams for the same.

Text Books –


Verbal & Non-Verbal Reasoning by DR.R.S.Aggarwal


MBA-2016-2018 VERSION-2016

60

TDP 669

Name of the subject : SOFT SKILLS 1 L T P C

Total Contact Hours 0 0 0 0

Applicable to which branch : MBA

Prerequisite : Basic Communication

Marks


Course Objective

1 To Impart soft skills practical knowledge to prepare the students for placements and make them

industry ready.

2 To develop interpersonal skills of students.

3 To make students effectively communicate with confidence.

Unit Course Outcome

1 To enhance the team management and effective decision making skills of the students.

2 To build a positive attitude among students and enhance their personal grooming to suit the

corporate standards

3 To prepare the students to handle group discussions and the most difficult interviews of their

career and to clear them successfully.


Unit-I

LECTURE

NO. TOPIC

TUTORIAL

ACTIVITY S.NO ACTIVITY NAME

1 Creative and lateral thinking 1

creative thinking and decision

making group game

2 Team Dynamics 2

Team Building, team

Dynamics video & discussion

3 CV Preparation 3

CV preparation, submission

and correction

4 Corporate Trends 4

Identifying Top IT companies

and opportunities

Unit-II

5 Grooming and Dress code 5 Videos and discussion

6 Telephone and e-mail etiquette 6

Designing emails and mock

phone calls

7 Career guidance 7 Identifying opportunities and

MBA-2016-2018 VERSION-2016

61

trends

8 Positive Attitude 8 Videos and discussion

Unit-III

9 Group Discussions 9

GD videos, discussion and

assessments

10

Do’s and Don’ts of Group

Discussion 10

GD videos, discussion and

assessments

11 Interview skills 11

One to one interview with full

assessment & videos

12 Interview opening and a closing 12

One to one interview with full

assessment & videos

Text Books –


1.How to Win Friends and Influence People

byDale Carnegie

2.The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change

byStephen R. Covey

3.The Effective Executive: The Definitive Guide to Getting the Right Things Done

byPeter F. Drucker

4.The One Minute Manager

byKenneth H. Blanchard

5. I'm Not Afraid of GDPI : Group Discussion and Personal Interview (English)

byVarshney, Tuhina Anukul

http://www.goodreads.com/book/show/4865.How_to_Win_Friends_and_Influence_People

http://www.goodreads.com/author/show/3317.Dale_Carnegie

http://www.goodreads.com/book/show/36072.The_7_Habits_of_Highly_Effective_People

http://www.goodreads.com/author/show/1538.Stephen_R_Covey

http://www.goodreads.com/book/show/48019.The_Effective_Executive

http://www.goodreads.com/author/show/12008.Peter_F_Drucker

http://www.goodreads.com/book/show/763362.The_One_Minute_Manager

http://www.goodreads.com/author/show/4112157.Kenneth_H_Blanchard

http://www.flipkart.com/i-m-not-afraid-gdpi-group-discussion-personal-interview-english/p/itmd8wypnahjezqz?pid=9788131774182&ref=L%3A-8202381277548886110&srno=b_3

MBA-2016-2018 VERSION-2016

62

BAX-658

General Studies L T P C


2 0 0 2 MBA (Semester 2nd)

Pre-Requisite : Basic knowledge of

English Grammar

Marks : 100


Course Objective

Unit Course Outcome

The syllabus is to facilitate and develop the habit of reading daily newspaper. Also, to read and

evaluate the current market scenario analyzing each segment of an Economy. The student will

comprehend and assess all important news by maintaining files of different sections.


Newspaper reading sessions on daily basis, Creation of news file containing all the important

news. Presentation on news of importance. Group discussion on current news of business

importance or any other news of different areas like Finance & Stock market, Economy & Policy,

Politics, Sports and Editorials.

Examination will be conducted for the students having multiple choice questions based on

previous six months news.

Weightage for different sections stands as follow:-

;Business 30 percent

Finance & Stock market 15 percent

Economy & Policy 15 percent

Politics 10 percent

Sports 10 percent

Editorial 20 percent

MBA-2016-2018 VERSION-2016

63

3rd Semester

BAT-701

Project Management and

Entrepreneurship L T P C


MBA

Prerequisite : Basic Knowledge of finance

Marks


Course Objective

1 To deepen insights into practical applications of banking, insurance and risk

management techniques in a dynamic business environment

2 To develop ability to analyze changing scenario of banking practices, products and

services

3 Ability to comprehend and analyse the evolution and development of banking system in

India

Co no. Course Outcome CO1 To describe the basics of project management and project planning

CO2 To apply project evaluation techniques on real life business proposals

CO3 To analyze the risk involved in the internal and external project control management

CO4 To enable students in evaluating the performance of the project through project

information management system

CO5 To create network diagrams for project planning and scheduling

MBA-2016-2018 VERSION-2016

64


Unit-I

Forms of project organization, project planning and control, human aspects of project

management. Performance reviews on the basis of planned project cost and time. Major reasons

for cost & time over runs and remedial measures.

Unit-II

Understanding Entrepreneurship, Concept of Entrepreneur, Entrepreneurial Motivation,

Entrepreneurship. Why to start Business – Entrepreneurial characteristics and skills –

Entrepreneurial success and failures. Entrepreneurial Process, Steps of entrepreneurial process,

Deciding – Developing – Moving – Managing – Recognizing.

Unit-III

Setting up of a small Business Enterprise. Identifying the Business opportunity ‐ Business

opportunities in various sectors formalities for setting up of a small business enterprise. –

Environmental pollution Related clearances. Sickness in Small Business Enterprises. Govt.

policies on revival of sickness and remedial measures.

Sr.

No. Course Name

Course


Ap

ply

kn

ow

led

ge

of

ma

na

gem

en

t th

eorie

s a

nd

pra

cti

ces

to s

olv

e

bu

sin

ess

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

crit

ica

l th

ink

ing

ab

ilit

ies

for d

ata

-ba

sed

deci

sio

n

ma

kin

g

(P

O2

)

Ab

ilit

y t

o d

evel

op

Valu

e

ba

sed

Lea

der

ship

ab

ilit

y

(PO

3)

Ab

ilit

y t

o u

nd

erst

an

d,

an

aly

ze

an

d c

om

mu

nic

ate

glo

bal,

eco

no

mic

, le

ga

l,

an

d e

thic

al

asp

ects

of

bu

sin

ess

(

PO

4)

Ab

ilit

y t

o l

ea

d t

hem

selv

es

an

d o

thers

in t

he

ach

iev

em

en

t o

f

org

an

iza

tio

nal

go

als

,

co

ntr

ibu

tin

g e

ffec

tively

to

a t

eam

en

vir

on

men

t

(PO

5)

Ab

ilit

y t

o d

evel

op

inn

ov

ati

ve a

nd

en

trep

ren

eu

rial

min

dse

t.

(PO

6)

16

Project

Management and

Entrepreneurship

BAT-

701

CO1

To describe the

basics of project

management and

project planning

2 3 3

CO2

To apply project

evaluation

techniques on real

life business

proposals

3 2 2

CO3

To analyze the risk

involved in the

internal and external

project control

management

2 3 1

MBA-2016-2018 VERSION-2016

65

CO4

To enable students in

evaluating the

performance of the

project through

project information

management system

3 2 3

CO5

To create network

diagrams for project

planning and

scheduling

3 2 2

2.43 2.33 2.75 2.00 2.50 3.00 2.00







MBA-2016-2018 VERSION-2016

66

BAT-702

Strategic Management L T P C



Prerequisite

Marks


Course Objective

1 To provide an insight to the basic issues and concepts related to Strategic Management

2 To provided an opportunity to learn in detail the most relevant and up to date

methodologies and tools to address the business Issues.

3 To apply the concepts of Strategic Mgmt. in real time business applications.

Co No Course Outcome

CO1 To understand different business strategy frameworks and their applications in

business operations.

CO2 To design and apply the different strategies at different corporate-level strategic

decisions.

CO3 To analyze the strategic challenges faced by enterprises at various organizational

levels.

CO4 To evaluate different business strategic decisions in the national, international, and

global context.

CO5 To develop multiple strategies for the challenges and opportunities in terms of doing

business in a competitive environment.


Unit-I

Strategic Management: Definition, nature, scope, significance and risks.

Strategy: Definition, scope and difference between strategy and tactics. Mintzerbg’s 5Ps of

strategy, Process of strategic management and levels at which strategy operates.

Defining Strategic Intent: Vision, Mission, Goals and objectives, Stakeholders in business and

their roles, Corporate governance: Role of board of directors.

Internal Analysis: Organizational capabilities in various functional areas, strategic advantage

profile, value chain analysis, industry standards and benchmarking, balanced scorecard, key factor

rating and Resource based view of the firm, Core competences.

Unit-II

External Environmental: Concept of environment, components of environment, ETOP, QUEST,

SWOT (TOWS), PEST, BCG matrix, , GE 9 cell model, Porter’s five forces model of

competition, Synergy and dysergy.

MBA-2016-2018 VERSION-2016

67

Grand Strategies: Stability, expansion (diversification strategies, vertical integration strategies,

mergers, acquisition and takeover strategies, strategic alliances and collaborative partnerships),

retrenchment, outsourcing strategies.

Tailoring Strategy to Fit Specific Industry: Life Cycle analysis, emerging, growing, mature and

declining industries

Unit-III

Strategy Implementation: Project implementation, Procedural implementation, Resource

allocation, Organization structure, Matching structure and strategy.

Behavioral Issues in Implementation: Leadership and corporate culture, Values, Ethics and

CSR, Mc Kinsey’s 7s framework.

Functional Plans and Policies: financial marketing, operations, personnel, Information

management.

Strategic Evaluation and Control: Nature, Importance, Barriers and Techniques of Evaluation

and Control.

Text Books –

1) Kazmi Azar - Business Policy and Strategic Management, Tata McGraw Hill, New Delhi.

2) John A Pearce II, Richard B Robinson, Amita Mittal- Strategic Management formulation,

Implementation and Control, Tata Mc Graw Hill.

3) Wheelen Thomas L., Hunger J. David and Rangaragjan Krish - Concepts in Strategic

Management and Business Policy, Pearson Education, 1 Ed., New Delhi.

4) K.Aswathappa, Business Environment and Strategic Management, Himalaya Publishers, New

Delhi

5) 7

7) Cliff Bowman - Business Policy and Strategy, Prentice Hall of India.

8) Hitt /Manikutty, Strategic Management, Cengage Learning, New Delhi.


1. Strategic Management, R. Srinivasana‐PHI

2. Corporate Strategy, Lynch, Pearson

3. Strategic Management, Haberberg & Rieple, Oxford

4. An Integrated approach to Strategic Management, Hill & Jones, Cengage

5. Strategic Management, U.C. Mathur, McMillan

6. Strategic Management & Entrepreneurship, D.Acharya & A. Nanda, HPH

javascript:fnShowAuthorDetail('42');

MBA-2016-2018 VERSION-2016

68

Sr.

No. Course Name

Course


Ap

ply

kn

ow

led

ge

of

ma

nag

emen

t th

eo

ries

an

d

pra

cti

ces

to s

olv

e b

usi

ness

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

cri

tica

l th

ink

ing

ab

ilit

ies

for

da

ta-b

ase

d d

ecis

ion

ma

kin

g

(

PO

2)

Ab

ilit

y t

o d

evel

op

Valu

e b

ase

d L

ead

ersh

ip a

bil

ity

(PO

3)

Ab

ilit

y t

o u

nd

erst

an

d, a

na

lyze

an

d c

om

mu

nic

ate

glo

bal,

eco

no

mic

, le

ga

l, a

nd

eth

ical

asp

ects

of

bu

sin

ess

(

PO

4)

Ab

ilit

y t

o l

ea

d t

hem

selv

es

an

d o

ther

s in

th

e

ach

iev

em

en

t o

f orga

niz

ati

on

al

goa

ls,

con

trib

uti

ng

eff

ecti

vel

y t

o a

team

en

vir

on

men

t (P

O5

)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

en

trep

ren

eu

ria

l

min

dse

t.

(

PO

6)

17 Strategic

Management BAT 702

CO1

To understand

different business

strategy

frameworks and

their applications

in business

operations.

1 3

CO2

To design and

apply the different

strategies at

different corporate-

level strategic

decisions.

3 2

CO3

To analyze the

strategic challenges

faced by enterprises

at various

organizational

levels.

3 2

CO4

To evaluate

different business

strategic decisions

in the national,

international, and

global context.

2 3

CO5

To develop multiple

strategies for the

challenges and

opportunities in

terms of doing

business in a

competitive

environment.

3 3

2.58 3.00 2.50 3.00 2.00 2.00 3.00

MBA-2016-2018 VERSION-2016

69







MBA-2016-2018 VERSION-2016

70

BAP-703

Predictive Analytics L T P C


MBA

Prerequisite: Logical reasoning and aptitude

Marks 100

Internal : 40 External :60

Course Objective

1 To develop the fundamental understanding and application of Mathematics and

Statistics in business organizations

2 To enable students develop analytical abilities in solving business problems.

3 To apply the concepts of SPSS in predicting forecasts and data analysis.

Co no. Course Outcome CO1 To understand the nature of various data sets and types

CO2 Enabling students with application of advance excel, SPSS and E-views.

CO3 To analyze the different sets of data with the help of different Statistical software’s

CO4 To select the appropriate software for analyzing the different set of data

CO5 To create the hypothesis for various business problems


UNIT-1

Introduction to IBM SPSS Statistics

Course Introduction, Introducing IBM SPSS Statistics, Reading Data, Variable Properties,

Working with the Data editor, Summarizing Individual Variables, Modifying Data Values:

Recode, Modifying Data Values: Compute, Describing Relationship between Variables, Selecting

Cases, Creating and Editing Charts

Output in the Viewer, Syntax Basics, Course Summary, Menus and the Help System

MBA-2016-2018 VERSION-2016

71

UNIT-II

Data Management and Manipulation with IBM SPSS Statistics

Helpful Data Management Features, Transformations: Computing with Numeric Data,

Transformations: Computing with Date and Time Variables, Transformations: Computing with

Alphanumeric Data

Additional Data Transformations, Identifying Duplicates and Restructuring Data, Aggregating

DataMerging Files – Adding Cases Adding Variables, Analyzing Multiple Response Questions,

Working with Pivot Tables , Working with Charts , Exporting Tables and Charts, An Introduction

to Output Management System

Automating IBM SPSS Statistics, Controlling the IBM SPSS Statistics Environment

UNIT-III

Introduction to Statistical Analysis Using IBM SPSS Statistics

Introduction to Statistical Analysis, Understanding Data Distribution Theory, Data Distribution for

Categorical Variables, Data Distribution for Scale Variables, Making Inference about population

from sample, Relationship between Categorical variables, The Independent Sample T test

The Paired Sample T Test, One Way ANNOVA, Decision Tree Introduction and Procedure

Chaid analysis, Bivariate Plots and Correlation for Scale Variables, Regression Analysis,

Concepts of Logistic Regression

Recommended Books:

1. Business Research Methods, Cooper, Schindler, TMH

2. Management Research Methodology, Krishnaswamy, Sir Kumar, Pearson

3. Research Methodology, C. R. Kothari, Newage Publication

4. Research Methodology, Zeikmund, Cengage

5. Research Methodology, Paneer Selvam, PHI

6. Research Methodology, Prasanta Sarangi, Taxmann

7. A Text Book of Research Methodology, AKPC Swain, Kalyani

8. SPSS for Windows, Step; George and Mallery,

MBA-2016-2018 VERSION-2016

72







Sr.

No. Course Name

Course


Ap

ply

kn

ow

led

ge

of

ma

nag

emen

t th

eo

ries

an

d p

racti

ces

to s

olv

e b

usi

ness

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

cri

tica

l th

ink

ing

ab

ilit

ies

for d

ata

-ba

sed

deci

sio

n m

ak

ing

(PO

2)

Ab

ilit

y t

o d

evel

op

Valu

e b

ase

d L

ead

ersh

ip a

bil

ity

(P

O 3

)

Ab

ilit

y t

o u

nd

erst

an

d, a

na

lyze

an

d c

om

mu

nic

ate

glo

bal,

eco

no

mic

, le

gal,

an

d e

thic

al

asp

ects

of

bu

sin

ess

(P

O 4

)

Ab

ilit

y t

o l

ea

d t

hem

selv

es

an

d o

ther

s in

th

e ach

ievem

en

t o

f o

rga

niz

ati

on

al

go

als

,

co

ntr

ibu

tin

g e

ffec

tively

to

a t

eam

en

vir

on

men

t (P

O5

)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

en

trep

ren

eu

ria

l m

ind

set.

(

PO

6)

Predictive

Analysis BAT 703

CO1 To understand the nature

of various data sets and

types

3

CO2 Enabling students with

application of advance

excel, SPSS and E-views. 3

CO3 To analyze the different

sets of data with the help

of different Statistical

software’s

2 2

CO4 To select the appropriate

software for analyzing the

different set of data

CO5 To create the hypothesis

for various business

problems

3

2.58 2.50 2.67

MBA-2016-2018 VERSION-2016

73

Subject Code

TDP 719

Name of the subject : Soft Skills 2 L T P C

Total Contact Hours 0 0 0 0


Prerequisite : Soft Skills 1

Marks


Course Objective

1 To Impart soft skills practical knowledge to prepare the students for placements and make them

industry ready.

2 To develop confidence of communicating effectively among students.

3 To groom overall personality of students.

Unit Course Outcome

1 To train the students in the basics of effective speaking and interaction.

2

To help them understand themselves and create a positive self concept. To plan their time

efficiently and to set and balance the right goals for their career and life.

3

To motivate the students and develop their interpersonal skills. To also help them to quickly

adapt to the changing scenarios and teach them the ways to relieve their stress and become more

productive.

To train the students in the basics of effective speaking and interaction.


Unit-I

LECTURE

NO. TOPIC

TUTORIAL ACTIVITY

S.NO ACTIVITY NAME

1 What /Why/How of Communication 1 Discussion and videos

2 Public speaking 2

Role plays :

Application

3 listening Skills 3

Audio files case study

discussion

4 Presentation Skills 4 Group presentations

Unit-II

5 What /why/ how of Self Esteem /self 5

SWOT Analysis & self

assessment

questionnaire

awareness/SWOT Analysis

MBA-2016-2018 VERSION-2016

74

6 Competency Mapping 6

Competency assessment

and interpretation

7 Time Management 7

Preparing to do notes,

Daily planners, Weekly

planner

8 Goal Setting 8

Identifying personal and

professional goals

Unit-III

9 Change Management 9

Discussion & Case

study

10 Interpersonal skills 10

Discussion and case

study

11 Stress Management 11 Stress buster Activity

12 Introduction to Group discussion 12 Discussion and Videos

Text Books -


1.How to Win Friends and Influence People

byDale Carnegie

2.The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change

byStephen R. Covey

3.The Effective Executive: The Definitive Guide to Getting the Right Things Done

byPeter F. Drucker

4.The One Minute Manager

byKenneth H. Blanchard

http://www.goodreads.com/book/show/4865.How_to_Win_Friends_and_Influence_People

http://www.goodreads.com/author/show/3317.Dale_Carnegie

http://www.goodreads.com/book/show/36072.The_7_Habits_of_Highly_Effective_People

http://www.goodreads.com/author/show/1538.Stephen_R_Covey

http://www.goodreads.com/book/show/48019.The_Effective_Executive

http://www.goodreads.com/author/show/12008.Peter_F_Drucker

http://www.goodreads.com/book/show/763362.The_One_Minute_Manager

http://www.goodreads.com/author/show/4112157.Kenneth_H_Blanchard

MBA-2016-2018 VERSION-2016

75


Unit-I

1.Coding- Decoding: Concept of EJOTY to learn Alphabet and how to solve abstract problems.

2.Direction Sense: Concept of Left & Right, clock & anticlockwise movement with East, West ,

North and South Direction.

3.Odd Man Out: How to find odd number, Symbol, Letter and word out of given options.

4.Clocks & Calendars : How to solve questions of hour hand & minute hand of clocks & to find

days of calendars

Unit-II

5. Permutations & Combinations: Concept of arrangements & derangements.

6. Probability: Concept of sample space & favorable outcomes.

7. Algebra: Polynomials, Linear questions & quadratic questions

8. Time & Speed : Questions based on relative speed & problem on trains

9. Logs: Concept of logs & problems based on the same.

10. Time & Work : Chain rule , work problems based on efficiency of manpower

Subject Code

TDT 720



Applicable to which branch - MBA

Prerequisite-Aptitude 1

Marks


Course Objective

1 To Impart analytical ability in solving mathematical problems

2 To enhance analytical capabilities of students.

3 To enable students crack the screening process of Placement drives.

Unit Course Outcome

1 To enhance the logical reasoning skills with effective classes.

2 To enhance the aptitude knowledge in relevance to daily life.


MBA-2016-2018 VERSION-2016

76

Unit-III

11. Directions: Concept of Left & Right, clock & anticlockwise movement with East, West ,

North and South Direction in line or row arrangement.

12. Sequences and series: Concept of AP, GP and HP with their mean, Sum of Series.

13. Pie-Charts: Study and analysis of pie-charts with conclusion to the statements.

Text Books –




MBA-2016-2018 VERSION-2016

77

BAX-704



2 0 0 2 MBA (Semester 3rd)

Pre-Requisite : Reading and Evaluating

News

Marks : 100

Internal:100 External: 0

Course Objective

Unit Course Outcome

The objective of choosing and recording the events of one company which will

lead to learning and maintaining company records for future analysis like

Research, comparative analysis etc. to take better decisions.


Reading and evaluation of the editorials, Recording the events of the company of choice, Analysis

of the performance & lessons drawn. Presentation & Discussion on the recorded events, and their

critical analysis. Complete case analysis of the company, Its different Functional areas,

Competitors, Markets and Strategies.

MBA-2016-2018 VERSION-2016

78

4th Semester

BAX-751



2 0 0 2 MBA (Semester 4th)

Pre-Requisite : Basic knowledge of

Current Affairs.

Marks : 100


Course Objective Through the course, students will inculcate writing skills for publishing their

work at various places. The students will develop research related efforts for their development

and qualitative approach.


Nomination of student editors for the course, Collection and Publication of the editorials by the

nominated students from other students in the class, Continuous analysis, Presentations and

Discussions of news related to Business, Politics, Sports, Economy, etc.

Examination will be conducted for the students having multiple choice questions based on

previous six months news.

Weightage for different sections stands as follow:-

Business 30 percent

Finance & Stock market 15 percent

Economy & Policy 15 percent

Politics 10 percent

Sports 10 percent

Editorial 20 percent

MBA-2016-2018 VERSION-2016

79

SPECIALIZATIONS

3rd Semester

FINANCE

BAA-706

Derivatives & Risk management L T P C

Total Contact Hours : 45 Hours 3 0 0 3

MBA

Prerequisite : Basic knowledge of

Finance

Marks-100


Course Objective

1 To study the role that hedging strategies using derivative instruments can play in risk

management of investment decisions

2 To enable students understand the working of Derivative Markets in India.

3 To impart knowledge about various derivative products and functioning of Global

Derivative markets.

Co no. Course Outcome CO1 To have a discussion and explain in detail financial instruments such as options, futures,

swaps and other derivative securities.

CO2 Describe and understand the economic environment in which such instruments operate.

CO3 Develop and employ theoretical valuation methods to price these financial instruments

CO4 Analytical ability to design hedging strategies using derivative instruments

CO5 Apply these instruments in managing the risk of investing and hedging activity at the

individual and the corporate level

MBA-2016-2018 VERSION-2016

80


Unit-I (10 hours)

Introduction to derivatives: factors contributing to growth of derivatives , types of derivatives,

Forward, Future, Evolution of Futures Market in India, Operators/Traders in Future Market,

Options - features and types, Option trading strategies. Option - valuation approaches.

Unit-II (15 hours)

Risk Analysis and Management-Various types of Risk- Credit risk, Operational risk, Interest

Rate risk, Liquidity risk, Technology risk, and Environmental risk: Risk Measurement and

Management Framework, Option’s Delta, Gamma, Vega, Theta, Rho

Unit-III (20 hours)

Swaps:types and valuation and SEBI Regulations.Sophisticated Derivatives: Barrier Options,

Compound Options, Swaptions. Derivatives Disclosure: Accounting Issues in Derivatives. SEBI

framework for derivatives trading in India

Text Books –

1. Options, Futures and Other Derivatives – Hull / Basu – Pearson

2. Financial Derivatives – Theory, Concepts and problems – Gupta – PHI

3. Derivatives and Risk Management – Verma – TMH

References

Financial derivatives,delhi,S Chand,2001

Sharpe,William F, Investments,NewDelhi,Prentice Hall India,1997

MBA-2016-2018 VERSION-2016

81

Sr.

No. Course Name

Course


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(

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19

Derivatives &

Risk

management

BAA-706

CO1 To have a discussion

and explain in detail

financial instruments

such as options,

futures, swaps and

other derivative

securities.

3

CO2 Describe and

understand the

economic environment

in which such

instruments operate.

3 2

CO3 Develop and employ

theoretical valuation

methods to price these

financial instruments

3 2

CO4 Analytical ability to

design hedging

strategies using

derivative instruments

3

CO5 Apply these

instruments in

managing the risk of

investing and hedging

activity at the

individual and the

corporate level

2 2 3

2.53 2.50 2.67 2.00 3.00 2.50






questions from each unit. All questions carry equal marks

MBA-2016-2018 VERSION-2016

82

BAA 707

SECURITY ANALYSIS AND

PORTFOLIO MANAGEMENT L T P C

Total Contact Hours =45 3 0 0 3

MBA


Finance

Marks-100


Course Objective

1 Primarily the syllabus is meant to develop the knowledge and understanding of

securities market among the students

2 To enable students develop know how to invest and work as portfolio or fund managers.

3 To sensitize them about the financial institutions and markets besides guiding them

how to stay away from losses.


CO1 Analyse and evaluate financial markets, how securities are traded and to analyse

investor behaviour.

CO2 Practical understanding of the trade-off between risk and returns in development

of a portfolio of all financial assets.

CO3 Characterize the implications of the market efficiency evidence on active portfolio

management.

CO4 To know industry analysis, equity valuation, financial statement analysis and

technical analysis.

CO5 Construct optimal portfolios and illustrate the theory and empirical applications of

asset-pricing models.


Unit-I (20 Hours)

Investment Practices and Portfolio Management::Concept of Investment, Investment

Objectives and Constraints, Importance of Portfolio Management, investment Opportunities and

Alternatives- valuation theories of fixed and variable income securities, government securities; non

– security forms of investment, real estate investment; investment instruments of the money

market,

Stock Markets and Operations of Indian Stock Market: New issue market, secondary market,

Listing of securities, BSE, NSE, OTCEI and NSDL, stock market indices, securities and exchange

board of India, developments in the Indian stock market

MBA-2016-2018 VERSION-2016

83

Unit-II (16

Hours)

Fundamental Analysis: Economic analysis, industry analysis, financial analysis

Technical Analysis: Meaning, basic assumptions, history of technical analysis & tools, Dow

theory; Charts, technical trading rules; volume indicators, market sentiment indicators, confidence

indicators, points & figure charting, bar charting.

Efficient Market theory:Weak, Semistrong and strong forms of efficiency, Empirical test of E M

H in Indian Context.

Unit-III (19 Hours)

Portfolio analysis selection: Portfolio theory, return portfolio risk, Markowitz diversification

model, efficient set of portfolios, optimum portfolio, capital asset pricing theory (CAPM), capital

market line, security market line.

Portfolio Revision: Active and passive strategies and formula plans in portfolio revision

Text Books –

1. Stephen Lofthouse, Jane Raybould: Investment Management, John Wiley & Sons

Publications.

1. Frank J Fabozzi.: Investment Management, Prentice Hall - Gale

2. Amling Fredrick: Investment- An Introduction to Analysis and Management, Prentice Hall

India.

3. Donald E. Fischer and Ronald J. Jordan: Security Analysis and Portfolio Management,

Pearson Education.

4. William F. Sharpe, Gordon J. Alexander, Jeffrey W. Bailey: Investments, Prentice Hall

India.

5. Prasanna Chandra: Investment Analysis and Portfolio Management, Tata McGraw Hill.


1. Reilly/Brown, Security Analysis and Investment Management, Cengage Learning, New

Delhi.

2. Raman, Investment: principles & techniques, VIkas, New Delhi

3. Sharpe, William F. etc. Investment. New Delhi, PHI, 1997

4. Alexander, Jordan J & Bailey, Jeffrey V. Investment analysis & portfolio management,

Dryden Press, Thomson Learning, Bombay

5. Machiraju, H.R. Indian Financial System, Vikas, New Delhi

MBA-2016-2018 VERSION-2016

84

Sr.

No. Course Name

Course


Ap

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20

Security

Analysis and

Portfolio

Management

BAA 707

CO1 Analyse and evaluate

financial markets, how

securities are traded

and to analyse investor

behaviour.

2.5 3 3

CO2 Practical


trade-off between risk

and returns in

development of a

portfolio of all

financial assets.

3 2 2

CO3 Characterize the

implications of the

market efficiency

evidence on active

portfolio management.

2 3 1

CO4 To know industry

analysis, equity

valuation, financial

statement analysis and

technical analysis.

3 2 3

CO5 Construct optimal

portfolios and

illustrate the theory

and empirical

applications of asset-

pricing models.

3 2 2

2.46 2.50 2.75 2.00 2.50 3.00 2.00

MBA-2016-2018 VERSION-2016

85







MBA-2016-2018 VERSION-2016

86

MARKETING

BAB-711

Consumer Behaviour L T P C


MBA

Prerequisite : basic concepts of CB

Marks 100


Course Objective

1 This course aims at enabling students to understand the various aspects of consumer

behavior and

2 To enable students understand the external and internal factors that influence the

consumer behavior.

3 To implement the applications of CB in real time marketing situations.

Co no. Course Outcome CO1 To understand the significance of consumer behavior in developing consumer insights.

CO2 To apply behavioral theories to conceive strategic insight to create value for customers.

CO3 To analyze ever changing consumer behavior trends and patterns to develop insight in

order to improve products and services.

CO4 To evaluate the relative effectiveness of marketing strategies aimed at influencing the

behaviors of customers.

CO5 To develop products and services based on consumer insight and consumer trends.


Unit-I

Introduction to Consumer Behavior: Scope and Relevance of Consumer Behavior Studies; Basic

Model of Consumer Behavior: Buying Decision Process- Problem Recognition; Information

Search, Alternative Evaluation-Decision Rules- and Selection, Outlet Selection and Purchase, Post

Purchase Behavior and Customer Satisfaction, Role of Involvement; Types of Buying Behaviour.

MBA-2016-2018 VERSION-2016

87

Unit-II

Individual Determinants of Consumer Behavior: Motivation; Attention, Perception and Consumer

Imagery; Learning and Memory; Personality and Self Concept; Consumer Attitudes – Formation

and Change; Consumer Values and Lifestyles.

Unit-III

External Determinants of Consumer Behavior: Influence of Culture and Subculture; Social Class;

Reference Groups and Family Influences. Diffusion of Innovation, Models of Consumer Behavior;

Researching Consumer Behavior; Online Consumer Behavior.

Text Books:

1. Schiffman L.G. and Kanuk L.L., Consumer Behaviour, Pearson Education, New Delhi.

2. Hawkins, D. I. & Best R. J. and Coney, K.A. and Mookerjee, A, Consumer Behaviour- Building

Marketing Strategy. Tata McGraw Hill, New Delhi.

Reference Books:

1. Solomon, Michael R., Consumer Behaviour: Buying, Having and Being, PHI Learning Pvt.

Ltd., New Delhi

2. Assel Henry, Consumer Behaviour, Cengage Learning, New Delhi.

3. Majumdar,R, Consumer Behaviour: Insights from the Indian Market, PHI Learning Pvt. Ltd.,

New Delhi

Sr.

No. Course Name

Course


Ap

ply

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ge

of

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emen

t th

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ries

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21 Consumer

Behaviour BAB 711


significance of consumer

behavior in developing

consumer insights.

2 - - - - -

CO2 To apply behavioral

theories to conceive

strategic insight to create

value for customers.

2 - - - - -

MBA-2016-2018 VERSION-2016

88

CO3 To analyze ever changing

consumer behavior trends

and patterns to develop

insight in order to

improve products and

services.

- 2 - - - -

CO4 To evaluate the relative

effectiveness of marketing

strategies aimed at

influencing the behaviors

of customers.

- 2 - 3 - -

CO5 To develop products and

services based on

consumer insight and

consumer trends.

- 2 - - - -

2.33 2.00 2.00 3.00







MBA-2016-2018 VERSION-2016

89

BAB-712

Marketing Research L T P C


MBA

Prerequisite : Research Methodology

Marks 100


Course Objective

1 This course emphasizes an applied approach with practical applications that give

students a basic understanding of the scope of marketing research.

2 To understand the marketing research process and implications of same in the field of

marketing.

3 To enhance the analytical abilities of the students in solving real time marketing

problems.

Co no. Course Outcome CO1 To understand the marketing research process for understanding the market behaviour

CO2 To apply different research designs and sampling techniques in various marketing

research problems

CO3 To analyze and interpret various statistical tests to supplement decision making in

business scenario

CO4 To evaluate the outcomes of results and proposing solutions.

CO5 To create and implement a research proposal for the real life marketing problems


Unit-I

The nature of marketing research and its applications types of MR . Decision making in marketing

and the role of MR to provide relevant information. Marketing Information Systems and Decision

Support Systems. The MR process and Research Design. Sources of data , Primary and secondary

sources. The sources of secondary data.

Unit-II

MBA-2016-2018 VERSION-2016

90

Measurement in MR. Concept of scales and property of scales- reliability and validity. Design of

questionnaires and Schedules. Specific type of measurement instruments- attitude scales, measures

of emotion, perceptual scales. Qualitative research methods. FGDs, Depth interviews, Content

analysis, Projective techniques, Observation and Physiological measures. Sampling Sample size

determination, sampling plans and methods.

Unit-III

Data analysis, Attitude Scaling Techniques: Concept of Scale- Rating Scale viz. Likert Scales,

Semantic Differential Scales, Graphic Rating Scales- Ranking Scales – Paired Comparison.

Analysis of Experimental Design. Advanced methods of analysis in MR- Cluster analysis, Factor

analysis, Multi dimensional scaling, Conjoint analysis, Discriminant analysis.

Text Books:

1. Naresh Malhotra, Marketing Research: Applied Orientation, Pearson.

2. Zikmund, Marketing Research, Cengage Learning, New Delhi.

3. Luck & Rubin , Marketing Research, Prentice Hall India.

Reference Books: 1. Tull, Donald S, Hawkins Del I, Marketing Research .Measurement and Methods PHI.

2. Malhothra , Naresh, Marketing Research , PHI.

3. Nargondkar, Marketing Research, TMH.

. Course Name Course


Ap

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Marketing

Research BAB 712


marketing research

process for

understanding the

market behaviour

3 2

CO2 To apply different

research designs and

sampling techniques in

various marketing

research problems

3 2

MBA-2016-2018 VERSION-2016

91

CO3 To analyze and

interpret various

statistical tests to

supplement decision

making in business

scenario

3 2 2

CO4 To evaluate the

outcomes of results and

proposing solutions. 3 2

CO5 To create and

implement a research

proposal for the real life

marketing problems

3 2

2.47 3.00 3.00 2.33 2.00 2.00







MBA-2016-2018 VERSION-2016

92


BAC-716

Organizational Development L T P C


MBA

Prerequisite NA

Marks 100


Course Objective

1 To provides an understanding to the students with respect to how the basic principles of

organization development are applied in a variety of diverse environments

2 To impart knowledge of various OD theories in use at present.

3 To provide a hands on experience of dealing with various challenges faced by

organizations in dealing with Change.

Unit Course Outcome


Unit-I

Foundations of Organizational Development: Characteristics, Factors Affecting OD,

Assumption of OD, OD Professional Values and Ethics, Evolution of Organizational

Development, Challenges for organization, The system approach, Models of OD, Organizational

Diagnosis Process, Diagnostic Models: Analytical Model, Group Behavior Model, Socio-technical

System model, Force-Field Analysis Model, OD: The Planned change Process

Unit-II

Organizational Change : Forces for change, levels of change, managing Planned Change, A

Change Model, Resistance to change, overcoming Resistance to change, OD Practitioner: Internal

and External Practitioners, Role and styles of OD practitioner, Issues related to Practitioners-client

Relationship

Unit-III

OD Interventions Strategies: Meaning, Major OD intervention techniques, Interpersonal

interventions, team interventions, Human resource Management and Intergroup interventions,

Organisational Development Intervention: Structural, techno-structural interventions and third

party peacemaking interventions, Future Trends in Organizational Development

MBA-2016-2018 VERSION-2016

93

Text Books –

1. Wendell L.French, Cecil H.Bell, Veena, Jr, Pearson, Organization Development,

behavioral science interventions for Organization Improvement, PHI.

2. Dr. Bhupen Srivastava, Organizational Design and Development-Concepts and

Applications- Biztantra


3. Cummings, Theory of Organization Development and Changes, Cengage Learning, New

Delhi.









Ap

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an

d o

ther

s in

th

e

ach

iev

em

en

t o

f orga

niz

ati

on

al

goa

ls,

co

ntr

ibu

tin

g e

ffec

tively

to

a t

eam

en

vir

on

men

t (P

O5

)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

en

trep

ren

eu

rial

min

dse

t.

(

PO

6)

Organisational

Development BAC 716


concepts, models and

significance of change 1 2

CO2 To apply the various

human resource

intervention

techniques in different

management scenarios

in rapidly changing

organizations

2 3

CO3 To analyse various

factors and reasons

causing resistance

while bringing

organizational change

2 2

MBA-2016-2018 VERSION-2016

94

to drive organizational

effectiveness

CO4 To be able to evaluate different OD interventions and apply the suitable intervention as per the requirements of the organization.

3 2

CO5 To be able to develop OD interventions across various facets while working an organization in order to embrace change management succesfully

2 2

2.08 1.50 2.50 2.00 2.33 2.00







MBA-2016-2018 VERSION-2016

95

BAC-717

Training & Development

L T P C


MBA

Prerequisite: An urge to learn and grow

Marks 100


Course Objective

1 The course will help the students of this subject to learn how to assess, develop, carry

out and evaluate a training program.

2 To impart understanding of various T&D practices followed in practice in organizations.

3 To enable students gain knowledge about dealing with challenges related to

Organizational Change.

Co no. Course Outcome CO1 To understand the significance of learning and development (ADDIE Model) to build

learning organization

CO2 To be able to demonstrate various training methods in rapidly changing business

organizations

CO3 To examine the training needs assessment at organizational, operational and personal level

in connection with the market pulse

CO4 To compare and select the appropriate learning methods to be used to develop leaders for

tomorrow

CO5 To synthesize training programs in sync with the business objectives of an enterprise

MBA-2016-2018 VERSION-2016

96


Unit-I

Introduction to Training & Development - Training and Training needs Assessment, Training

Design and Administration, Training methods, Technique & Aids, Training Strategy.

Performance Appraisal & Training - Learning through training, Adult Learning,Llearning

Curve, Larning Styles.

Unit-II

Training Process: An Overview, Role Responsibility and Challenges to Training Managers,

Organization and Management of Training Function, Instruction Objectives, Training Climate and

Pedagogy; Developing Training Modules.

Trainer & Training Institutions - Trainers Profile, Types of Training Institutions, Trainer as a

change Agent, MDP and EDPs.

Unit-III

Training Environment: Facilities, Planning and Training Aids; Organizing the training

Department, controlling training, Training Communication; Training and Development in India.

Evaluation of Training - Training evaluation, Trainer of Training, Measurement Tools &

Technique, Feedback Mechanism

Text Books –

1. Armstrong, Handbook of Human Resource, Kogan Page London,

2. Dayal, Manpower training in organizations, Prenticehall,New Delhi

Reference Books:

1. Dr. Janakiram B, Training & Development, Indian Text Edition.

2. Sardar N K, Approaches to Training & Development.

MBA-2016-2018 VERSION-2016

97

Sr.

No. Course Name

Course


Ap

ply

kn

ow

led

ge

of

ma

nag

emen

t th

eo

ries

an

d

pra

cti

ces

to s

olv

e b

usi

ness

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

cri

tica

l th

ink

ing

ab

ilit

ies

for

da

ta-b

ase

d d

ecis

ion

ma

kin

g

(

PO

2)

Ab

ilit

y t

o d

evel

op

Valu

e b

ase

d L

ead

ersh

ip a

bil

ity

(PO

3)

Ab

ilit

y t

o u

nd

erst

an

d, a

na

lyze

an

d c

om

mu

nic

ate

glo

bal,

eco

no

mic

, le

ga

l, a

nd

eth

ical

asp

ects

of

bu

sin

ess

(

PO

4)

Ab

ilit

y t

o l

ea

d t

hem

selv

es

an

d o

ther

s in

th

e

ach

iev

em

en

t o

f orga

niz

ati

on

al

goa

ls,

con

trib

uti

ng

eff

ecti

vel

y t

o a

team

en

vir

on

men

t (P

O5

)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

en

trep

ren

eu

ria

l

min

dse

t.

(

PO

6)

24 Training and

Development BAC 717

CO1

To understand the

significance of learning

and development

(ADDIE Model) to

build learning

organization

2 - - - - -

CO2

To be able to

demonstrate various

training methods in

rapidly changing


- 3 - 2 -

CO3

To examine the

training needs

assessment at

organizational,

operational and

personal level in

connection with the

market pulse

2 3 - - - -

CO4

To compare and select

the appropriate

learning methods to be

used to develop leaders

for tomorrow

- - 3 - 2 1

CO5

To synthesize training

programs in sync with

the business objectives

of an enterprise

- - - 2 - 3

2.33 2 3 3 2 2 2


MBA-2016-2018 VERSION-2016

98







BAD-721

Export Import Documentation L T P C


MBA

Prerequisite: Fundamentals of export import

Marks 100


Course Objective

1 To give exposure to the procedures and documents involved in export - import

activities.

2 To impart knowledge about various procedures involved in Export Import Business.

3 To have an in depth knowledge about Global Export Import documentation practices in

use.

Co no. Course Outcome CO1 To acquire an elaborative understanding of the export-import procedures and

documentation required for import and export transactions.

CO2 To gain an understanding of the Export and Import business with major emphasis on the

different agencies supporting exports in India.

CO3 To ascertain the role and business model of various third party players involved in export

and import transactions.

CO4 To analyze the foreign trade policy and trade theories with various countries and trade

groupings.

MBA-2016-2018 VERSION-2016

99

CO5 To create business models and measuring the success of the startup in context to legal,

financial, and future market prospects.


EXPORT IMPORT DOCUMENTATION

Unit I : Preliminaries for Exports and Imports:

Meaning and Definition of Export – Classification – Strategy and Preparation for Export –

Registration Formalities – IEC – RCMC – Export Licensing – Letter of Credit.

Liberalization of Imports –Special Schemes for Importers

Unit II : Export Documentation

Aligned Documentation System – Commercial Invoice – Shipping Bill – Certificate of Origin –

Consular Invoice – Mate’s Receipt – Bill of Lading – GR Form – ISO 9000 – Procedure for

obtaining ISO 9000 – BIS, Types of Marine Insurance Policies.

Bill to Entry – Certificate of Inspection – Certificate of Measurements – Freight Declaration.

Duty Drawback – Deemed Exports – ASIDE – MAI & MDA – EPCG Scheme – Incentives for

Exporters. Export Promotion Councils-Commodity Boards – FIEO – IIFT – EOUs – SEZs – ITPO

– ECGC – EXIM Bank.

Unit III : Import Procedure & Documentation

Steps in Export Procedure – Export Contract – Forward Cover – Excise Clearance – Pre-shipment

Inspection – Methods of Pre-shipment Inspection– Role of Clearing and Forwarding Agents –

Shipping and Customs Formalities – Customs EDI System – Negotiation of Documents –

Realisation of Exports Proceeds.

Pre-Import Procedure – Steps in Import Procedure – Legal Dimensions of Import Procedure –

Customs Formalities for Imports – Warehousing of Imported goods –Retirement of Export

Documents.

Recommended books:

Handbook of Import-Export Procedures – Ministry of Commerce, -, Government of India,

New Delhi

Export: What, Where and How, Paras Ram, Anupam Publishers, Delhi

1. Exports – Do it Yourself, Mahajan M.I., Snow White Publications, New Delhi

2. Import – Do it Yourself, M. I. Mahajan, Snow White Publications, New Delhi

3. Export Marketing, TAS Balagopal , Himalaya Publishing House

MBA-2016-2018 VERSION-2016

100

4. Export Documentation and Procedures, , Nabhi Publications, New Delhi

5. International Marketing Management, R.L. Varshney, Sultan Chand

Sr.

No. Course Name

Course


Ap

ply

kn

ow

led

ge

of

ma

nag

emen

t th

eo

ries

an

d p

racti

ces

to s

olv

e b

usi

ness

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

cri

tica

l th

ink

ing

ab

ilit

ies

for d

ata

-ba

sed

deci

sio

n m

ak

ing

(PO

2)

Ab

ilit

y t

o d

evel

op

Valu

e b

ase

d L

ead

ersh

ip

ab

ilit

y (

PO

3)

Ab

ilit

y t

o u

nd

erst

an

d, a

na

lyze

an

d

com

mu

nic

ate

glo

bal,

eco

no

mic

, le

gal,

an

d

eth

ica

l a

spects

of

bu

sin

ess

(

PO

4)

Ab

ilit

y t

o l

ea

d t

hem

selv

es

an

d o

ther

s in

th

e

ach

iev

em

en

t o

f orga

niz

ati

on

al

goa

ls,

co

ntr

ibu

tin

g e

ffec

tively

to

a t

eam

en

vir

on

men

t (P

O5

)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

en

trep

ren

eu

rial

min

dse

t.

(

PO

6)

Export Import

Documentation BAD 721

CO1 To acquire an

elaborative


export-import

procedures and

documentation

required for import

and export

transactions.

2 2

CO2 To gain an


Export and Import

business with major

emphasis on the

different agencies

supporting exports in

India.

2

CO3 To ascertain the role

and business model of

various third party

players involved in

export and import

transactions.

2 2

CO4 To analyze the

foreign trade policy

and trade theories

with various countries

and trade groupings.

3

MBA-2016-2018 VERSION-2016

101

CO5 To create business

models and

measuring the success

of the startup in

context to legal,

financial, and future

market prospects.

2 3

2.25 2.50 2.00 2.00 2.00 2.00 3.00


The syllabus has been divided into three units. Paper setter will set 3 questions from each unit and

1 compulsory question spread over the whole syllabus consisting of 5 short answer questions.

Compulsory question will be placed at number one. Candidate shall be required to attempt 6

questions in all including compulsory question and selecting not more than 2 questions from each

unit. All questions carry equal marks.

MBA-2016-2018 VERSION-2016

102

BAD-722

INTERNATIONAL ECONOMICS L T P C


MBA

Prerequisite : International Business environment

Marks 100


Course Objective

1 After completing this course, the students will have a sound knowledge of theories and

policies related to International Trade and Policy.

2 To enable students acquire a profound understanding of all other related areas of

international trade like foreign exchange rate and forex market, regional trade blocks etc

3 To make students aware of constituent elements of International Economics.

Co no. Course Outcome CO1 To enable students understand the basics of International Economics.

CO2 To understand the various constituents of Commercial Trade policy & Economic

Integrations

CO3 To have a glimpse of International Monetary benefit.

CO4 To study implications of global monetary system on Indian economy.

CO5 To evaluate the functioning of various International monetary firms.


Unit-I

International Trade: Meaning and scope of international economics. A brief history of

international trade with special reference to India,

Theories of International trade: Ricardian theory and Heckscher-Ohlin theory. Gains from

trade.

Exchange Rates: Theories of Exchange rate determination (Mint Par Parity Theory, Demand and

Supply Theory and Purchasing Power Parity Theory). Foreign Exchange rate policy (Fixed and

Floating Exchange rate).

MBA-2016-2018 VERSION-2016

103

Unit-II

Commercial Policy: Free trade versus protection, various forms of protection. Theory of tariffs,

effects of tariffs, optimum and effective rates of tariffs. Non-tariff barriers

Regional Economic Integration: Forms of integration, static and dynamic effects of customs

union, bilateral and multilateral agreements

Unit-III

International Banking: Meaning, scope and importance of international banking.

International Monetary System: Bretton Woods system and its breakdown. Brief outline of the

present system. IMF—Objectives and operation of IMF. Special Drawing Rights (SDR)

International liquidity: meaning and problems.

Text Books –

4. Mithani, D. M., International Economics, Himalaya Publications, New Delhi.

5. Vaish, M. C. and Sudama Singh, International Economics, Oxford & IBH Publishing Co.

Pvt. Ltd

6. Salvatore, Dominick, International Economics, John Wiley & Sons Publishers.


3. Francis Cherrunilam, International Trade and Export Management, Himalaya Publications.

4. Aswathappa, K., International Business, McGraw Hill Publications.

Sr.

No. Course Name

Course


Ap

ply

kn

ow

led

ge

of

ma

nag

emen

t

theo

ries

an

d p

racti

ces

to s

olv

e b

usi

ness

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

cri

tica

l th

ink

ing

ab

ilit

ies

for d

ata

-ba

sed

deci

sio

n m

ak

ing

(PO

2)

Ab

ilit

y t

o d

evel

op

Valu

e b

ase

d

Lea

dersh

ip a

bil

ity

(P

O 3

)

Ab

ilit

y t

o u

nd

erst

an

d, a

na

lyze

an

d

com

mu

nic

ate

glo

bal,

eco

no

mic

, le

gal,

an

d e

thic

al

asp

ects

of

bu

sin

ess

(PO

4)

Ab

ilit

y t

o l

ea

d t

hem

selv

es

an

d o

ther

s in

the a

ch

iev

emen

t o

f o

rga

niz

ati

on

al

go

als

,

co

ntr

ibu

tin

g e

ffec

tively

to

a t

eam

en

vir

on

men

t (P

O5

) A

bil

ity

to d

evel

op

in

no

va

tiv

e a

nd

en

trep

ren

eu

rial

min

dse

t.

(

PO

6)

26 International

Economics BAD-722

CO1 To enable students

understand the basics of

International

Economics.

3

MBA-2016-2018 VERSION-2016

104








various constituents of

Commercial Trade

policy & Economic

Integrations

2 3

CO3 To have a glimpse of

International Monetary

benefit.

2

CO4 To study implications of

global monetary system

on Indian economy.

3 2

CO5 To evaluate the

functioning of various

International monetary

firms.

3

2.56 2.50 2.67 2.50

MBA-2016-2018 VERSION-2016

105


BAE-726

System Analysis and design L T P C


MBA

Prerequisite : NA

Marks 100

Internal -40 External-60

Course Objective

1 After completing this course, the students will have a sound knowledge of the System

concepts.

2 This will help them to have an in depth understanding the phases involved in the

development and implementation of the Computer Systems.

3 To provide an understanding of various applications of System Design in solving

complex business solutions.

Co

no. Course Outcome

CO1 students will understand the basic concept of system and its various types

CO2 ability to understand the entire process of system development.and analysis tools

CO3 An ability to design the system and to implement it effectively.

CO4 To Understand the software Testing tools and types

CO5 To understand the System Implementation Process and Mantainance


Unit-I

System Concepts: Definition, characteristics, elements & types of system. System development

life cycle: Recognition of need: Feasibility study, system analysis-introduction , information

collection, interviews, questionnaires, observation, record searching.

Unit-II

MBA-2016-2018 VERSION-2016

106

Document analysis, analysis tools, data flow diagram, data dictionary, decision tree, structured

English and decision table.

System Design: The process and stages of systems design, input/output and file design.

Unit-III

System testing: Unit Testing, System Testing, Integration Testing, Alpha & Beta Testing,

Acceptance Testing, Regression Testing.

System Implementation: System implementation, implementation process and implementation

methods;

system maintenance.

Text Books –

1. Awad Elias N.System analysis and design (Galgotia)

Reference Material -1 Sen James A.Analysis and design of information system (Tata McGraw)

2.Gane and Sarson: Structured System Analysis and Design.



Ap

ply

kn

ow

led

ge

of

ma

nag

emen

t th

eo

ries

an

d

pra

cti

ces

to s

olv

e b

usi

ness

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

cri

tica

l th

ink

ing

ab

ilit

ies

for d

ata

-ba

sed

deci

sio

n m

ak

ing

(

PO

2)

Ab

ilit

y t

o d

evel

op

Valu

e b

ase

d L

ead

ersh

ip

ab

ilit

y (

PO

3)

Ab

ilit

y t

o u

nd

erst

an

d, a

na

lyze

an

d c

om

mu

nic

ate

glo

bal,

eco

no

mic

, le

ga

l, a

nd

eth

ical

asp

ects

of

bu

sin

ess

(

PO

4)

Ab

ilit

y t

o l

ea

d t

hem

selv

es

an

d o

ther

s in

th

e

ach

iev

em

en

t o

f orga

niz

ati

on

al

goa

ls,

co

ntr

ibu

tin

g e

ffec

tively

to

a t

eam

en

vir

on

men

t

(PO

5)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

en

trep

ren

eu

rial

min

dse

t.

(

PO

6)

System

Analysis and

Design

BAE 726

CO1 students will

understand the basic

concept of system and

its various types 3 2 3 3 3

CO2 ability to understand the

entire process of system

development.and 3 3 3 3

MBA-2016-2018 VERSION-2016

107

analysis tools

CO3 An ability to design the

system and to

implement it

effectively.

CO4 To Understand the

software Testing tools

and types 2 3 2 2


System Implementation

Process and

Mantainance 3 2 3

2.68 2.75 2.67 2.50 2.50 3.00







MBA-2016-2018 VERSION-2016

108

BAE-727

Database Management L T P C


MBA(IT)

Prerequisite: Basic knowledge of Access

Marks 100


Course Objective

1 On completion of the syllabi, the student will understand the basic principles of database

management system.

2

Student will be able to understand the application of DBMS at different layers of

organization so as to understand how to maintain an organization smoothly and

efficiently

3 To enable students impart knowledge about uses of Databases in organizations.

Co no. Course Outcome CO1 To understand the concepts and nature of the basic principles of database management

system

CO2 To be able to understand the application of DBMS at different layers of organization

CO3 To analyze how the transaction processing and client/server environment works

CO4 To evaluate how to represent data in a databse for a given application and to manage the

use of databse managemnt system

CO5 To develop a database including tables. Queries. Forms and reports and how to develop

databse applications


Unit-I

Database Preliminaries: File concept, database concept, file vs. databases, DBMS objectives and

3-schemas architecture, history of evolution of databases

Introduction to Data Models: Entity relationship model, object oriented database, comparison of

network, hierarchical and relational models

Relational Database Theory: Tables and relations; relational model operators, relational model

integrity rules, normal forms

MBA-2016-2018 VERSION-2016

109

Unit-II

Organization of DBMS: DBMS software structure, catalogues, data dictionary, Query Translator,

Query Optimizer

Transaction Processing System: Concurrency control manager, recovery manager, buffer

manager, client-server databases

Unit-III

Relational Query Language: SQL, introduction to oracle functions, procedures and packages,

PLSQL programming environment

Textbooks:

1. S.K. Singh: Introduction to Database Management System, Pearson Education, New Delhi

2. Ivan Bayross: Introduction to SQL

3. Database system concept, Abraham Silberschatz, Henry Korth, S. Sudarshan,McGraw-Hill

Education


Database Management System - Date ,C.J., Galgotia Publications

Fundamentals of Database System - Elmasri, R.A.,Navathe, Shyam B. Narosa Publishing

House.

Rob, Data Base Management System, Cengage Learning, New Delhi.

Sr.

No. Course Name

Course


Ap

ply

kn

ow

led

ge

of

ma

nag

emen

t th

eo

ries

an

d p

racti

ces

to s

olv

e

bu

sin

ess

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

cri

tica

l th

ink

ing

ab

ilit

ies

for d

ata

-ba

sed

decis

ion

ma

kin

g

(

PO

2)

Ab

ilit

y t

o d

evel

op

Valu

e b

ase

d L

ead

ersh

ip a

bil

ity

(P

O 3

)

Ab

ilit

y t

o u

nd

erst

an

d, a

na

lyze

an

d c

om

mu

nic

ate

glo

bal,

eco

nom

ic, le

gal,

an

d e

thic

al

asp

ects

of

bu

sin

ess

(P

O 4

)

Ab

ilit

y t

o l

ea

d t

hem

selv

es

an

d o

ther

s in

th

e ach

ievem

en

t o

f

org

an

iza

tio

nal

go

als

, co

ntr

ibu

tin

g e

ffecti

vely

to

a t

eam

en

vir

on

men

t (P

O5

)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

en

trep

ren

eu

ria

l m

ind

set.

(PO

6)

28 Database

Management BAE-727


concepts and nature of

the basic principles of

database management

system

_ - - - 3

http://www.google.co.in/search?tbo=p&tbm=bks&q=inauthor:%22Abraham+Silberschatz%22

http://www.google.co.in/search?tbo=p&tbm=bks&q=inauthor:%22Henry+Korth%22

http://www.google.co.in/search?tbo=p&tbm=bks&q=inauthor:%22S.+Sudarshan%22

MBA-2016-2018 VERSION-2016

110







CO2 To be able to understand

the application of DBMS

at different layers of

organization

- - 2 3 -

CO3 To analyze how the

transaction processing

and client/server

environment works

- 3 - - 2

CO4 To evaluate how to

represent data in a

databse for a given

application and to

manage the use of

databse managemnt

system

2 _ - 2 -

CO5 To develop a database

including tables.

Queries. Forms and

reports and how to

develop databse

applications

_ 1 2 - -

2.20 2.00 2.00 2.00 2.50 2.50

MBA-2016-2018 VERSION-2016

111

SPECIALIZATIONS

4th Semester

FINANCE

BAA-753

Financial Services and Markets L T P C

Total Contact Hours = 45 3 0 0 3

MBA


Finance

Marks= 100

Internal =40 External=60

Course Objective

1 To acquaint the students with the various Financial Services and structure of Indian

capital markets

2 To provide a glimpse of working of Financial markets in India.

3 To impart knowledge about the various financial products and their utilities to the

investors.

Co no. Course Outcome CO1 To demonstrate a comprehensive knowledge of the disciplines of banking and financial

services

CO2 To employ the knowledge of financial services to choose between lease, buy or hire-

purchase CO3 To analyze the performance of the various financial instruments

CO4 To evaluate the different investment vehicles on the basis of credit ratings

CO5 To structure and appraise the debt securitization deals for the business


Unit-I

Financial system in India: An overview structure and growth, major problems and deficiencies,

Financial markets in India: Money Market in India: Constituents, Regulations and Recent

Development, Capital Market in India: Constituents, Regulations and Recent Development, New

MBA-2016-2018 VERSION-2016

112

Issue Market, Mode of Raising Capital from Primary Market, SEBI Guidelines relating to primary

market.

Unit-II

Financial Services in India: Nature types, Regulatory Framework, Major problems faced by Indian

Financial Services Sector. Leasing: Meaning, types, financial legal and tax aspects, Factoring:

types, legal and financial Aspects, Forfaiting: meaning and mechanics, Mutual Funds: Meaning,

types, structure and significance, SEBI guidelines relating to MFs.

Securitization concept: Securitization as a funding mechanism, mortgages: traditional and non-

traditional, securitization in India

Unit-III

Merchant Banking in India: Role and functions, SEBI guidelines relating to merchant banking,

venture capital: meaning, characteristics, and SEBI guidelines relating to venture capital funds.

Credit rating: Meaning, types and functions of credit rating agency, process and methodology of

credit rating.

Text Books –

1. M.Y. Khan, Financial Services, Tata McGraw-Hill Publishing Co. Ltd., New Delhi, 4th

Edition, 2006.

2. L. M. Bhole, Financial Institutions and Markets, Tata McGraw-Hill Publishing Co. Ltd.,

New Delhi, 4th Edition, 2007.

3. V. K. Bhalla: Management of Financial Services, Anmol Publications.

4. V. A. Avdhani: Marketing of Financial Services, Himalaya Publishing House.

5. Bansal, L.K., Merchant Banking and Financial Services, Tata McGraw Hill

6.


1.P.S. Rose and S.C. Hudgins: Bank Management and Financial Services, Tata McGraw Hill.

2 Padmalatha, S., Management of Banking and Financial Services, Sultan Chand and

Sons.

MBA-2016-2018 VERSION-2016

113

Sr.

No. Course Name

Course


Ap

ply

kn

ow

led

ge

of

ma

nag

emen

t

theo

ries

an

d p

racti

ces

to s

olv

e

bu

sin

ess

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

cri

tica

l

thin

kin

g a

bil

itie

s fo

r d

ata

-ba

sed

decis

ion

ma

kin

g

(

PO

2)

Ab

ilit

y t

o d

evel

op

Valu

e b

ase

d

Lea

dersh

ip a

bil

ity

(P

O 3

)

Ab

ilit

y t

o u

nd

erst

an

d, a

na

lyze

an

d

com

mu

nic

ate

glo

bal,

eco

no

mic

,

leg

al,

an

d e

thic

al

asp

ects

of

bu

sin

ess

(

PO

4)

Ab

ilit

y t

o l

ea

d t

hem

selv

es

an

d

oth

ers

in t

he

ach

ievem

en

t o

f

org

an

iza

tio

nal

go

als

, co

ntr

ibu

tin

g

eff

ecti

vel

y t

o a

team

en

vir

on

men

t

(PO

5)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

en

trep

ren

eu

rial

min

dse

t.

(PO

6)

29

Financial

Services and

Markets

BAA 753

CO1

To demonstrate a

comprehensive

knowledge of the

disciplines of banking

and financial services

2 2 2

CO2

To employ the

knowledge of financial

services to choose

between lease, buy or

hire-purchase

3 2

CO3

To analyze the

performance of the

various financial

instruments

2 3 3

CO4

To evaluate the

different investment

vehicles on the basis of

credit ratings

2 3

CO5

To structure and

appraise the debt

securitization deals for

the business

3 3 2

2.53 2.50 2.33 3.00 2.50 2.33







MBA-2016-2018 VERSION-2016

114

BAA-754

INTERNATIONAL FINANCE L T P C

Total Contact Hours : 48 Hours 3 0 0 3

MBA


Finance

Marks-100


Course Objective

1

To study the role that international trade and investment, currency movements,

derivative instruments, hedging strategies, international financial markets, and

international agreements and institutions play in the management of multinational

corporations.

2 To enable students grasp the understanding of various elements of International Finance.

3 To make students understand the problems & challenges leading to issues related to

International Finance.

Co no. Course Outcome CO1 Discuss the role that international institutions play in the global arena.

CO2 Knowledge of working of international stock exchanges and international trade

CO3 Evaluate cross-border investment opportunities and multinational firm’s decision- making

process for long-term capital budgeting, short-term cash-flow management,

CO4 Learn the management of international taxation.

CO5


Unit-I

Internationalization of Financial Function: International financial management overview,

objectives of international firm, finance function in Multinational Corporation.

Emerging Issues in International Finance: Recent changes in international money and capital

markets and its impact on international finance.

MBA-2016-2018 VERSION-2016

115

Balance of payments-Equilibrium, disequilibrium and Adjustments

Unit-II

Foreign Exchange Risk Management: Foreign exchange market, foreign exchange risk concept,

economic exposure, transaction exposure, translation exposure, hedging exposures-currency

forwards, currency futures, currency options, currency swaps.

International stock exchanges: New York, London, Luxemburg, third world and Asian stock

exchanges, working and their influences.

International Money Market Instruments: GDRs, ADRs, IDRs, Euro Bonds, Repos, CPs,

derivatives, floating rate instruments, loan syndication and Euro deposits

Unit-III

Parity conditions in international finance: purchasing power parity, interest parity, international

fisher effect and managerial implications

Financial Management of Multinational Firms: Foreign direct investment and cross-border

acquisitions, international capital structure and the cost of capital, international capital budgeting

,Multinational working capital policy and cash management

Text Books –

1. Apte, P.G., International Financial Management, Tata McGraw Hill Publishing Company

Ltd.

2. Bekaert, G. and Hodrick, R.J., International Financial Management, Prentice Hall.

3. Eiteman, D.K., Stonehill, A.I. and Moffett, M.H., Multinational Business Finance, Pearson

Education.

4. Madura, J., International Corporate Finance, Thomson South-Western.

5. Shapiro, A.C., Multinational Financial Management, John Wiley & Sons, Inc.


1. Clark, International Financial Management, Cengage Learning, New Delhi.

2. Eun, C. and Resnick, B., International Financial Management, McGraw-Hill/Irwin.

MBA-2016-2018 VERSION-2016

116

Sr.

No. Course Name

Course


Ap

ply

kn

ow

led

ge

of

ma

nag

emen

t th

eo

ries

an

d

pra

cti

ces

to s

olv

e b

usi

ness

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

cri

tica

l th

ink

ing

ab

ilit

ies

for

da

ta-b

ase

d d

ecis

ion

ma

kin

g

(

PO

2)

Ab

ilit

y t

o d

evel

op

Valu

e b

ase

d L

ead

ersh

ip a

bil

ity

(P

O

3)

Ab

ilit

y t

o u

nd

erst

an

d, a

na

lyze

an

d c

om

mu

nic

ate

glo

bal,

eco

no

mic

, le

ga

l, a

nd

eth

ical

asp

ects

of

bu

sin

ess

(PO

4)

Ab

ilit

y t

o l

ea

d t

hem

selv

es

an

d o

ther

s in

th

e

ach

iev

em

en

t o

f orga

niz

ati

on

al

goa

ls,

con

trib

uti

ng

eff

ecti

vel

y t

o a

team

en

vir

on

men

t (P

O5

)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

en

trep

ren

eu

ria

l

min

dse

t.

(

PO

6)

30 International

Finance BAA-754

CO1 Discuss the role that

international

institutions play in the

global arena.

3 3

CO2 Knowledge of working

of international stock

exchanges and

international trade

3 2 3

CO3 Evaluate cross-border

investment

opportunities and

multinational firm’s

decision- making

process for long-term

capital budgeting,

short-term cash-flow

management,

3 3

CO4 Learn the management

of international

taxation.

3 3

CO5 2 3 2

2.63 3.00 2.50 3.00 2.00







MBA-2016-2018 VERSION-2016

117

MARKETING

BAB-758

Rural Marketing L T P C


MBA

Prerequisite : Concept of Rural Markets

Marks 100


Course Objective

1 The course aims at creating an understanding of the unique challenges of rural

marketing

2 To enable students apply the concepts and methods of marketing management to rural

markets.

3 To impart knowledge about various challenges and opportunities in the field of Rural

Marketing.

Co no. Course Outcome CO1 The course aims at creating an understanding of the unique challenges of rural marketing

CO2 To enable students apply the concepts and methods of marketing management to rural

markets.

MBA-2016-2018 VERSION-2016

118

CO3 To impart knowledge about various challenges and opportunities in the field of Rural

Marketing.

CO4 How to devleop new Segment for banking industry in Rural India

CO5 How E -commerce Companies Can target Rural Market


Unit-I

Rural Marketing Introduction: Definition; Rural Markets in India: Characteristics of Rural

Consumers; Rural Market Environment and Infrastructure; Challenges of Rural Marketing.

Unit-II

Rural Marketing Strategies: Rural Market Segmentation; Product Strategies; Pricing Strategies;

Promotion Strategies; Distributor Strategies; Rural Marketing Research; Role of IT in Rural

Marketing (e-Chaupals etc.) with few case studies; Marketing of Rural and Cottage Industry

Products. Future of Rural Marketing in India.

Unit-III

Economic of selling in rural markets. Formulation of rural marketing policies. case studies relating

to rural marketing of successful companies.

Text Books:

1. Dogra Balram, Rural Marketing: Concepts and Practices, Tata Mc-Graw Hill, New Delhi.

2. Krishnamacharyulu Csg, Lalitha Ramakrishnan, Cases in Rural Marketing, Dorling Kindersley

(India) Pvt Ltd.

Reference Books:

1. Kashyap, Pradeep, Amp, Raut, Siddhartha, Rural Marketing,Wiley, New Delhi

2. Krishnamacharyulu, C.S.G and Rama Krishnan Lalitha, “Rural Marketing – Text and Cases”,

Pearson Education, New Delhi.

MBA-2016-2018 VERSION-2016

119

Sr.

No. Course Name

Course


Ap

ply

kn

ow

led

ge

of

ma

nag

emen

t th

eo

ries

an

d p

racti

ces

to s

olv

e b

usi

ness

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

cri

tica

l th

ink

ing

ab

ilit

ies

for d

ata

-ba

sed

deci

sio

n m

ak

ing

(PO

2)

Ab

ilit

y t

o d

evel

op

Valu

e b

ase

d L

ead

ersh

ip a

bil

ity

(P

O 3

)

Ab

ilit

y t

o u

nd

erst

an

d, a

na

lyze

an

d c

om

mu

nic

ate

glo

bal,

eco

no

mic

, le

gal,

an

d e

thic

al

asp

ects

of

bu

sin

ess

(P

O 4

)

Ab

ilit

y t

o l

ea

d t

hem

selv

es

an

d o

ther

s in

th

e ach

ievem

en

t o

f o

rga

niz

ati

on

al

go

als

,

co

ntr

ibu

tin

g e

ffec

tively

to

a t

eam

en

vir

on

men

t (P

O5

)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

en

trep

ren

eu

ria

l m

ind

set.

(

PO

6)

31 Rural

Marketing BAB-758

CO1 The course aims at

creating an


unique challenges of

rural marketing

3

CO2 To enable students

apply the concepts and

methods of marketing

management to rural

markets.

2

CO3 To impart knowledge

about various

challenges and

opportunities in the

field of Rural

Marketing.

3

CO4 How to devleop new Segment for banking industry in Rural India

3

CO5 How E -commerce Companies Can target Rural Market

3

2.75 3.00 2.00 3.00 3.00

MBA-2016-2018 VERSION-2016

120







BAB-759

Retail Management L T P C


MBA

Prerequisite : Indian retail Scenario

Marks 100


Course Objective

1 This course is aimed at providing students with a comprehensive understanding of the

theoretical and applied aspects of retail management.

2 To impart students knowledge of various retail formats and their characteristics.

3 To enable students apply the knowledge about marketing practices in Retail Sector and

make career thereof.

Co no. Course Outcome CO1 This course is aimed at providing students with a comprehensive understanding of the

theoretical and applied aspects of retail management.

CO2 To impart students knowledge of various retail formats and their characteristics.

CO3 To enable students apply the knowledge about marketing practices in Retail Sector and

make career thereof.

CO4 To enable students ,analyze Retail Market and Financial Strategy including product

pricing.

CO5 To enable students, the importance of evaluating the various retail Supply Chain and to

collaborate with new suppliers.

MBA-2016-2018 VERSION-2016

121


Unit-I

Introduction to Retailing: Definition, Scope and Importance of Retailing; Retail Formats; Theories

of Retail Development; Global and Indian Retail Scenario; Information Gathering in Retail. Retail

Market Strategy, Financial Strategy, Retail Location, Franchising Decisions, Retail Information

system, Customer Service, Customer Relationship Management, GAPs Model.

Unit-II

Merchandise Management Process, Sales forecasting, Merchandise Budget, Assortment Plan,

Inventory Management, Merchandise Buying, , Retail Pricing, Retail Communication-Objectives,

Promotion Mix .

Unit-III Store Management & other issues: Store Layout, Design & Visual Merchandising, Atmospherics,

Responsibilities of a Store Manger, Inventory Shrinkage, Retail HRM Online Retailing,

International Retailing, Legal & Ethical Issues in Retail Publishers.

Text Books:

1. Rural Marketing - Pradeep Kashyap & Siddhartha Raut, Biztantra .

2. Rural Marketing - Gopal Swamy T. P, Vikas Publishing House.

Reference Books: 1. Rural Marketing – Mathur U. C, excel books.

2. Rural Marketing – Krishnamacharyulu C. G & Lalitha Ramakrishnan, Pearson Education.

3. Rural Marketing – Sukhpal Singh, Vikas

MBA-2016-2018 VERSION-2016

122


Sr.

No. Course Name

Course


Ap

ply

kn

ow

led

ge

of

ma

nag

emen

t th

eo

ries

an

d p

racti

ces

to

solv

e b

usi

ness

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

cri

tica

l th

ink

ing

ab

ilit

ies

for d

ata

-

ba

sed

deci

sio

n m

ak

ing

(P

O2

)

Ab

ilit

y t

o d

evel

op

Valu

e b

ase

d L

ead

ersh

ip a

bil

ity

(P

O 3

)

Ab

ilit

y t

o u

nd

erst

an

d, a

na

lyze

an

d c

om

mu

nic

ate

glo

bal,

eco

nom

ic, le

gal,

an

d e

thic

al

asp

ects

of

bu

sin

ess

(P

O

4)

Ab

ilit

y t

o l

ea

d t

hem

selv

es

an

d o

ther

s in

th

e ach

ievem

en

t o

f

org

an

iza

tio

nal

go

als

, co

ntr

ibu

tin

g e

ffecti

vely

to

a t

eam

en

vir

on

men

t (P

O5

)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

en

trep

ren

eu

ria

l m

ind

set.

(PO

6)

Retail

Management BAB 759

CO1 This course is aimed

at providing students

with a comprehensive


theoretical and

applied aspects of

retail management. 3

CO2 To impart students

knowledge of various

retail formats and

their characteristics. 2 CO3 To enable students

apply the knowledge

about marketing

practices in Retail

Sector and make

career thereof. 2 1 3 CO4 To enable students

,analyze Retail

Market and Financial

Strategy including

product pricing. 3 CO5 To enable students,

the importance of

evaluating the various

retail Supply Chain

and to collaborate

with new suppliers. 3 3

2.67 3.00 2.33 3.00 2.00 3.00

MBA-2016-2018 VERSION-2016

123







BAC-763

Industrial Relations and Labor Laws L T P C

C. Hrs- 45 3 0 0 3

MBA

Prerequisite : Fundamental knowledge of IR and Labor Laws

Marks 100

Internal-40 External-60

Course Objectives

1 This course is designed to develop in the students an understanding of the concept of

Industrial and labor laws.

2 To impart students understanding of various issues related to labor regulations in India.

3 To provide a hands on experience in dealing with challenges related to Industrial labor

problems in India.

Relations and the Labour laws and their applications

Co no. Course Outcome CO1 To understand the conceptual framework and different theories of international trade.

CO2 To acquire an elaborative understanding of competitive advantages and comparative

advantage and its impact on the market and economy.

CO3 To assess the interrelationships between product markets and factor markets in an economy

and economic development.

CO4 To evaluate the working and impact of WTO in facilitating and promoting International

Trade.

CO5 To analyze the effect of government policies on international trade practices.

MBA-2016-2018 VERSION-2016

124


Unit-I

Industrial Relations: Importance, concept and theories, the role of government in industrial

relations, changes in IR post liberalization

Trade Union: Objectives, functions, problems of Indian trade unions. The Trade Union Act 1926

(with amendment)

Industrial Disputes: Nature and causes of industrial disputes. The Industrial Disputes Act, 1947

{with amendments}

Unit-II

Protective Legislation: The Factories Act, 1948. The Payment of Wages Act, 1936. The

Minimum Wages Act, 1948.

Social Security Legislation: The Workmen’s Compensation Act, 1923. The Employee’s State

Insurance Act, 1948, The Employees’ Provident Funds and Miscellaneous Provisions Act,

Unit-III

ILO: Role and importance ofILO

Collective Bargaining: Meaning, characteristics, importance, process and causes for failure of

collective bargaining

Workers’ Participation: Concept of workers’ participation in management, schemes of workers’

participation in management in India and their evaluation

Text Books –

1. Mamoria &Mamoria, Dynamic of Industrial Relations in India, Himalaya Publishing

House, New Delhi

2. T. N. Chabbra and R.K.Suri, Industrial Relations, Dhanpat Rai & CO.


1. S.C. Srivastava, Industrial Relation & Labour Laws, Vikas Publishing House Private,

Limited, 1990.

2. N.D. Kapoor, Industrial Relations and Labour Law, Sultan Chand and Publications

MBA-2016-2018 VERSION-2016

125

Sr.

No. Course Name

Course


Ap

ply

kn

ow

led

ge

of

ma

nag

emen

t th

eo

ries

an

d p

racti

ces

to s

olv

e b

usi

ness

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

cri

tica

l th

ink

ing

ab

ilit

ies

for d

ata

-ba

sed

deci

sio

n m

ak

ing

(PO

2)

Ab

ilit

y t

o d

evel

op

Valu

e b

ase

d L

ead

ersh

ip a

bil

ity

(P

O 3

)

Ab

ilit

y t

o u

nd

erst

an

d, a

na

lyze

an

d c

om

mu

nic

ate

glo

bal,

eco

no

mic

, le

gal,

an

d e

thic

al

asp

ects

of

bu

sin

ess

(P

O 4

)

Ab

ilit

y t

o l

ea

d t

hem

selv

es

an

d o

ther

s in

th

e ach

ievem

en

t o

f o

rga

niz

ati

on

al

go

als

,

co

ntr

ibu

tin

g e

ffec

tively

to

a t

eam

en

vir

on

men

t (P

O5

)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

en

trep

ren

eu

ria

l m

ind

set.

(

PO

6)

33

International

Trade and

Labor Laws

BAC 763


conceptual framework

and different theories

of international trade.

3 3

CO2 To acquire an

elaborative

understanding of

competitive

advantages and

comparative

advantage and its

impact on the market

and economy.

3 3

CO3 To assess the

interrelationships

between product

markets and factor

markets in an economy

and economic

development.

2 2 1

CO4 To evaluate the

working and impact of

WTO in facilitating

and promoting

International Trade.

2 3

MBA-2016-2018 VERSION-2016

126

CO5 To analyze the effect of

government policies on

international trade

practices.

3 2 2

2.56 2.50 2.33 3.00 3.00 1.50 1.50







MBA-2016-2018 VERSION-2016

127

BAC-764

Compensation and Rewards

Management L T P C


MBA

Prerequisite NA

Marks 100


Course Objective

1 The major challenge facing compensation professionals is aligning an

organizations pay system with their organization’s strategic direction.

2 The focus of this course is to identify the choices to be made in order to develop

and implement a strategically designed reward system.

3 To provide students hands on experience of various Rewards Management

practices in Organizations in India.

Co no. Course Outcome CO1 To understand the significance and need of the compensation management for a

motivated workforce

CO2 To be able to apply various innovative tools and techniques while designing the

competitive compensation structures

CO3 To be able to analyze issues related to performance linked pay in order to ensure an

effective link between pay and performance

CO4 To evaluate the new compensation structures consistent with the prevailing industry

standards

CO5 To be able design café-teria pay plans in accordance with changing workforce

dynamics in a global pespective


UNIT 1

Introduction: Compensation meaning, objectives, nature of compensation, types of

compensations, compensation responsibilities

Compensation System Design Issues: Compensations philosophies, compensation approaches,

decision about compensation, base to pay, individual Vs team rewards, Perceptions of pay fairness,

legal constraints on pay systems

UNIT 2

Managing Compensation: Strategic compensation planning, determining compensation-the wage

mix, job evaluation systems, compensation structure, wage and salary surveys, the wage curve, pay

grades and rate ranges

Managing Compensation Issues: Preparing salary matrix, government regulation on

compensation, fixing pay, significant compensation issues.

MBA-2016-2018 VERSION-2016

128

UNIT 3

Executive Compensation and Variable Pay: Executive compensation: Components of executive

compensation, Performance Linked Compensation, Variable Pay, Team rewards/incentives,

compensation as a retention strategy

Incentive Schemes: Strategic reasons for Incentive plans, Types of incentive schemes, Individual

incentive plans-piecework, standard hour plan, bonuses, profit sharing plans, ESOPs, international

compensation

Recommended Textbooks:

1. BD Singh, Compensation & Reward Management, Excel Books, New Delhi

2. Compensation, Milkovich & Newman, TMH,

3. Joseph J. Martocchio, Strategic Compensation, 3rd Edition, Pearson Education, New Delhi

Reference Books:

1. Richard I. Anderson , Compensation Management in a Knowledge based world, 10th edition,

Pearson Education, New Delhi

2. Er Soni Shyam Singh, Compensation Management, Excel Books, New Delhi

MBA-2016-2018 VERSION-2016

129

Sr.

No. Course Name

Course


Ap

ply

kn

ow

led

ge

of

ma

nag

emen

t th

eo

ries

an

d p

racti

ces

to s

olv

e b

usi

ness

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

cri

tica

l th

ink

ing

ab

ilit

ies

for d

ata

-ba

sed

deci

sio

n m

ak

ing

(PO

2)

Ab

ilit

y t

o d

evel

op

Valu

e b

ase

d L

ead

ersh

ip a

bil

ity

(P

O 3

)

Ab

ilit

y t

o u

nd

erst

an

d, a

na

lyze

an

d c

om

mu

nic

ate

glo

bal,

eco

no

mic

, le

gal,

an

d e

thic

al

asp

ects

of

bu

sin

ess

(P

O 4

)

Ab

ilit

y t

o l

ea

d t

hem

selv

es

an

d o

ther

s in

th

e ach

ievem

en

t o

f o

rga

niz

ati

on

al

go

als

,

co

ntr

ibu

tin

g e

ffec

tively

to

a t

eam

en

vir

on

men

t (P

O5

)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

en

trep

ren

eu

ria

l m

ind

set.

(

PO

6)

34

Compensation

and Reward

Management

BAC 764


significance and need

of the compensation

management for a

motivated workforce

- - - 3 - -

CO2 To be able to apply

various innovative

tools and techniques

while designing the

competitive

compensation

structures

- 3 - - 3 -

CO3 To be able to analyze

issues related to

performance linked

pay in order to

ensure an effective

link between pay and

performance

- - 3 - - 2

CO4 To evaluate the new

compensation

structures consistent

with the prevailing

industry standards

- - - 3 - 2

MBA-2016-2018 VERSION-2016

130

CO5 To be able design

café-teria pay plans

in accordance with

changing workforce

dynamics in a global

pespective

- 2 - - - 3

2.77 2.50 3.00 3.00 3.00 2.33







MBA-2016-2018 VERSION-2016

131


BAD-768

Globalization and Indian Multinational

Companies

L T P C

Total Contact Hours 45

3 0 0 3 Applicable to which branch

MBA

Prerequisite: Basics of international business

Marks


Course Objective

1 This course is designed to familiarize the students with the intricacies of increasing

worldwide Business interactions.

2 It aims to disseminate the knowledge regarding the performance and prospects of Indian

Multinational companies.

3 The students will be able to analyze the implications of Global Business Scenario and its

impact on Indian Business.

Unit Course Outcome CO1 To understand about the dynamics of a globalized business world.

CO2 To apply international trade theories to take strategic business decisions.

CO3 To analyze strategic business decisions by MNCs based on business sustainability.

CO4 To evaluate different strategic options MNCs have to find best way forward.

CO5 To develop strategies for Indian MNCsto stay competive in international market.


Unit-I

Globalization and the New Global Economy: Globalization –history, nature, features and

impact.

Multinational Corporations: Multinational Corporations (MNCs), transnational

corporations(TNC) and global corporations. Role of transnational corporations in the international

trade.

International Capital Market: Introduction, major players, offshore banking, Eurocurrencies,

Hot money flows, footloose capital and capital controls.

https://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&cad=rja&ved=0CD8QFjAC&url=http%3A%2F%2Fwww.etsg.org%2FETSG2010%2Fpapers%2FWyrzykowska.pdf&ei=FqsNU_2UHIborQfb34CgDQ&usg=AFQjCNEhMw99ICD3H0RRHBvqUejuhm-cFQ&sig2=5aLSUtD1BhE4KGxmJtAaiA&bvm=bv.61965928,d.bmk

https://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&cad=rja&ved=0CD8QFjAC&url=http%3A%2F%2Fwww.etsg.org%2FETSG2010%2Fpapers%2FWyrzykowska.pdf&ei=FqsNU_2UHIborQfb34CgDQ&usg=AFQjCNEhMw99ICD3H0RRHBvqUejuhm-cFQ&sig2=5aLSUtD1BhE4KGxmJtAaiA&bvm=bv.61965928,d.bmk

MBA-2016-2018 VERSION-2016

132

Units -2

Major Regional Trade Agreements: Concept, effects, Major Regional Trading Groups- their

structure and working (EU, NAFTA, ASEAN, SAARC,)

Cartels: OPEC

Global institutions: World Bank. UNCTAD, Introduction to WTO, Objectives and Functions of

WTO, Structure of WTO, Principles of WTO.

Unit-3

Indian Multinational Corporations: Definition and organizational structures of MNCS, Indian

MNC’s, recent trends, Effective Branding Strategies of Multinational Corporations.

Globalization and Developing Countries: Agricultural, Industry and services globalization:-

Labor Migration, Outsourcing and SEZs.

Recommended reading:

Text Books:

Cherunilam, Francis, International business Text and Cases, Prentice-Hall of India, New Delhi,

5th ed.

Aswathappa, K., International business, Tata McGraw-Hill Publishing Co. Ltd., New Delhi, 3rd Ed

Reference Books:

Paul, Justin, International business, Prentice-Hall of India Pvt. Ltd., New Delhi, 4 th ed

P. Subba Rao, International business Text and Cases, Himalaya Publishing House, Mumbai, 2008,

2nd ed.

Sr.

No. Course Name

Course


Ap

ply

kn

ow

led

ge

of

ma

nag

emen

t th

eo

ries

an

d p

racti

ces

to s

olv

e b

usi

ness

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

cri

tica

l th

ink

ing

ab

ilit

ies

for d

ata

-

ba

sed

deci

sio

n m

ak

ing

(P

O2

)

Ab

ilit

y t

o d

evel

op

Valu

e b

ase

d L

ead

ersh

ip a

bil

ity

(P

O 3

)

Ab

ilit

y t

o u

nd

erst

an

d, a

na

lyze

an

d c

om

mu

nic

ate

glo

bal,

eco

nom

ic, le

gal,

an

d e

thic

al

asp

ects

of

bu

sin

ess

(PO

4)

Ab

ilit

y t

o l

ea

d t

hem

selv

es

an

d o

ther

s in

th

e ach

ievem

en

t

of

org

an

iza

tio

nal

goa

ls, co

ntr

ibu

tin

g e

ffec

tiv

ely t

o a

tea

m e

nv

iro

nm

en

t (P

O5

)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

en

trep

ren

eu

ria

l

min

dse

t.

(

PO

6)

https://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source=web&cd=50&cad=rja&ved=0CHAQFjAJOCg&url=http%3A%2F%2Fwww.publishingindia.com%2Fprima%2F31%2Feffective-branding-strategies-of-multinational-corporations-in-international-markets-the-case-of-india%2F174%2F1358%2F&ei=vqwNU6PmO8aArgehr4DQCA&usg=AFQjCNGBchrVaLNiK_6tpCIVgPY4mzNytg&sig2=yJOAmMHqnSTntk-TIMYjDQ

MBA-2016-2018 VERSION-2016

133

35

Globalisation

and Indian

Multinational

Companies

BAD-768

To understand about

the dynamics of a

globalized business

world. - - - 1 -

To apply international

trade theories to take

strategic business

decisions. 2 - - 1 -

To analyze strategic

business decisions by

MNCs based on

business

sustainability. 1 - - 2 -

To evaluate different

strategic options

MNCs have to find

best way forward. 1 2 - - -

To develop strategies

for Indian MNCsto

stay competive in

international market. 1 - - 2 -

1.58

1.25 2.00

1.50







MBA-2016-2018 VERSION-2016

134

BAD - 769

French Language L T P C


Marks : 100


Course Objective

1 Graduates in French demonstrate proficiency in undersatnding French language skills.

2 Analyze the literature, language, and cultures of the French-speaking world

3 Students critically analyze literary, cultural, and linguistic problems from the French-

speaking world and discuss them in clear written and oral expression.

4 Students are able to synthesize and interpret information, communicate effectively, and

navigate cultural difference.

5. Connect academic experience to personal and professional goals.

Unit I (10 Hrs)

Les salutations, l’alphabet, les nombres, les jours de la semaine, le temps (présent, affirmatif et

néga

Unit II (10 Hrs)

Les mois de l’année, Les saisons, Les couleurs, Les parties du corps, les fruits et les legumes, le

temps (passé composé affirmatif et négatif)

Unit III (10 Hrs)

Le temps (Futur proche, affirmatif et négatif), Présentez-vous, Remplissez le formulaire.

.

Text Books -

Apprenons Le Français: Méthode De Français (Volume - 2)

Mahitha Ranjit and Monica Singh:

Saraswati Publishing House, Delhi

References:

Saraswati

Grammaire Française Facile ( Easy French Grammer for Beginners )

Paul Chinnappan

Saraswati House Pvt Ltd., Educational Publishers, New Delhi-110002, Since 1950

MBA-2016-2018 VERSION-2016

135

Sr.

No. Course Name

Course


Ap

ply

kn

ow

led

ge

of

ma

nag

emen

t th

eo

ries

an

d p

racti

ces

to s

olv

e b

usi

ness

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

cri

tica

l th

ink

ing

ab

ilit

ies

for d

ata

-

ba

sed

deci

sio

n m

ak

ing

(P

O2

)

Ab

ilit

y t

o d

evel

op

Valu

e b

ase

d L

ead

ersh

ip a

bil

ity

(P

O 3

)

Ab

ilit

y t

o u

nd

erst

an

d, a

na

lyze

an

d c

om

mu

nic

ate

glo

bal,

eco

nom

ic, le

gal,

an

d e

thic

al

asp

ects

of

bu

sin

ess

(PO

4)

Ab

ilit

y t

o l

ea

d t

hem

selv

es

an

d o

ther

s in

th

e ach

ievem

en

t

of

org

an

iza

tio

nal

goa

ls, co

ntr

ibu

tin

g e

ffec

tiv

ely t

o a

tea

m e

nv

iro

nm

en

t (P

O5

)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

en

trep

ren

eu

ria

l

min

dse

t.

(

PO

6)

French

Language BAD - 769

CO1 Graduates in French

demonstrate

proficiency in

undersatnding French

language skills.

3 2

CO2 Analyze the literature,

language, and cultures

of the French-

speaking world

3 1

CO3 Students critically

analyze literary,

cultural, and linguistic

problems from the

French-speaking world

and discuss them in

clear written and oral

expression.

1 3 2

CO4 Students are able to

synthesize and

interpret information,

communicate

effectively, and

navigate cultural

difference.

2 3

CO%

Connect academic 2 2 3

MBA-2016-2018 VERSION-2016

136

experience to personal

and professional

goals.

2.00 2.67 3.00

MBA-2016-2018 VERSION-2016

137


BAE-773

Software Engineering L T P C


MBA(IT)

Prerequisite: Basic knowledge of System and its Concepts

Marks 100


Course Objective

1 After completing this course, the students will have a sound knowledge of the Software

engineering concepts.

2 This will help them to have an in depth understanding the phases involved in the

development and implementation of the Software

3 To equip students with necessary knowledge to apply IT in solving business problems.

CO1 To understand the concepts of the software engineering with its implementation

CO2 To be able to understand the concept of software and its process models used in it

CO3 To analyze the phases involved in the development and implementation of the software

CO4 To evaluate how to equip with necessary knowledge to apply IT in solving business problems

CO5 To develop a design and testing software implement the software effectively


Unit-I

Software: Characteristics, Components Applications, Software Process Models: Waterfall,

Spiral, Prototyping, Fourth Generation Techniques, Concepts Of Project Management, Role Of

Metrics And Measurement.

Unit-II

S/W Project Planning: Objectives, Decomposition Techniques: S/W Sizing, Problem Based

Estimation, Process Based Estimation, Cost Estimation Models: COCOMO Model, The S/W

Equation, System Analysis: Principles Of Structured Analysis, Requirement Analysis, DFD, Entity

Relationship Diagram, Data Dictionary.

Unit-III

S/W Design: Objectives, Principles, Concepts, Design Mythologies: Data Design, Architecture

Design, Procedural Design, Object – Oriented Concepts.

MBA-2016-2018 VERSION-2016

138

Testing Fundamentals: Objectives, Principles, Testability, Test Cases: White Box & black box

Testing, Testing Strategies: Verification & Validation, Unit Test, Integration Testing, Validation

Testing, System Testing.

Text Books –

1. R.S. Pressman, Software Engineering: A Practitioner’s Approach (6th ed.), McGraw- Hill

2. P. Jalote, An Integrated Approach to Software Engineering(3rd ed.), Narosa Publishing

House,


1. K.K. Aggarwal and Y. Singh, Software Engineering(revised 2nd ed.), New Age

International

Publishers

2. Sommerville, Ian, Software Engineering, Addison-Wesley Publishing Company

Sr.

No. Course Name

Course


Ap

ply

kn

ow

led

ge

of

ma

nag

emen

t th

eo

ries

an

d p

racti

ces

to s

olv

e b

usi

ness

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

cri

tica

l th

ink

ing

ab

ilit

ies

for d

ata

-

ba

sed

deci

sio

n m

ak

ing

(P

O2

)

Ab

ilit

y t

o d

evel

op

Valu

e b

ase

d L

ead

ersh

ip a

bil

ity

(P

O 3

)

Ab

ilit

y t

o u

nd

erst

an

d, a

na

lyze

an

d c

om

mu

nic

ate

glo

bal,

eco

nom

ic, le

gal,

an

d e

thic

al

asp

ects

of

bu

sin

ess

(PO

4)

Ab

ilit

y t

o l

ea

d t

hem

selv

es

an

d o

ther

s in

th

e ach

ievem

en

t

of

org

an

iza

tio

nal

goa

ls, co

ntr

ibu

tin

g e

ffec

tiv

ely t

o a

tea

m e

nv

iro

nm

en

t (P

O5

)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

en

trep

ren

eu

ria

l

min

dse

t.

(

PO

6)

Software

Engineering BAE-773


concepts of the

software engineering

with its implementation

_ 3 - - 3

MBA-2016-2018 VERSION-2016

139

CO2 To be able to

understand the concept

of software and its

process models used in

it

- - _ 3 -

CO3 To analyze the phases

involved in the

development and

implementation of the

software

- _ 3 - 2

CO4 To evaluate how to

equip with necessary

knowledge to apply IT in

solving business

problems

3 3 - _ -

CO5 To develop a design and

testing software

implement the software

effectively

3 _ _ - 2

2.87

3.00 3.00 3.00 3.00 2.33







MBA-2016-2018 VERSION-2016

140

BAE-774

Management Information System L T P C


MBA(IT)

Prerequisite : Basic principles of Management and IT

Marks


Course Objective

1

After completing this course, the students will have a sound knowledge of role of MIS

in business organizations..

2 This will help them to have an in depth understanding of the importance of IT and MIS

in all functional areas of business

3 The students will be able to apply MIS applications in solving real time business

problems.

Co no. Course Outcome CO1 To understand the basics of the MS office and advanced ERP packages

CO2 To enable students in application of MS office tools in proper documentation and making

reports

CO3 To analyze the data through tables and graphs using MS Office.

CO4 To assess the challenges in implementation of ERP package in cross functional areas

CO5 To design slides with use of multimedia and animation for better and lucrative



Unit-I

An overview of Management Information System: Definition and Characteristics, Components

of MIS,

Frame Work understanding MIS: Robert Anthony’s Hierarchy of Management Activity.

Information requirements and Levels of Management, Simon’s Model of decision Making,

structured Vs un-structured decisions. Planning for MIS; System Development Methodologies;

Conceptual and detailed designs of MIS. System implementation Strategies and process; System

Evaluation and Maintenance

MBA-2016-2018 VERSION-2016

141

Unit-II

Brief introduction of emerging concepts and issues in Information Systems: Supply Chain

Management, Customer Relationship Management, ERP. Introduction to Decision Support

Systems, Characteristics and Objectives, Role of decision support systems and its applications,

Components of Decision support Systems:Data subsystem, Model subsystem and User-Interface,

Group decision support systems(GDSS)

Unit-III

Database Management with MS-Access: Introduction to Database and MS Access, Creating

database, Adding records, editing records, Querying:Creating ,Saving, Editing, Creating and

using forms, Creating and printing reports.

Text Books –

1. D.P. Goyal : Management Information Systems. MacMillon.

2. Khushdeep Dharni:Management Information Systems


1. Davis & Olson: Management Information Systems.

2. Laudon & Laudon: Management Information System, Prentice Hall of India Pvt. Ltd.New

Delhi

MBA-2016-2018 VERSION-2016

142


The syllabus has been divided into three units. Paper setter will set 3 questions from each unit and 1

compulsory question spread over the whole syllabus consisting of 5 short answer questions. Compulsory

question will be placed at number one. Candidate shall be required to attempt 6 questions in all including

compulsory question and selecting not more than 2 questions from each unit. All questions carry equal

marks

Sr.

No. Course Name

Course


Ap

ply

kn

ow

led

ge

of

ma

nag

emen

t th

eo

ries

an

d p

racti

ces

to s

olv

e b

usi

ness

pro

ble

ms

(PO

1)

Fo

ster

An

aly

tica

l a

nd

cri

tica

l th

ink

ing

ab

ilit

ies

for d

ata

-ba

sed

deci

sio

n m

ak

ing

(PO

2)

Ab

ilit

y t

o d

evel

op

Valu

e b

ase

d L

ead

ersh

ip a

bil

ity

(P

O 3

)

Ab

ilit

y t

o u

nd

erst

an

d, a

na

lyze

an

d c

om

mu

nic

ate

glo

bal,

eco

no

mic

, le

gal,

an

d e

thic

al

asp

ects

of

bu

sin

ess

(P

O 4

)

Ab

ilit

y t

o l

ea

d t

hem

selv

es

an

d o

ther

s in

th

e ach

ievem

en

t o

f o

rga

niz

ati

on

al

go

als

,

co

ntr

ibu

tin

g e

ffec

tively

to

a t

eam

en

vir

on

men

t (P

O5

)

Ab

ilit

y t

o d

evel

op

in

no

va

tiv

e a

nd

en

trep

ren

eu

ria

l m

ind

set.

(

PO

6)

38

Management

Information

System

BAE 774

CO1 To understand the basics of

the MS office and advanced

ERP packages 2.5

CO2 To enable students in

application of MS office

tools in proper

documentation and making

reports

2.5

CO3 To analyze the data through

tables and graphs using MS

Office. 2.5 3 2.5

CO4 To assess the challenges in

implementation of ERP

package in cross functional

areas

2

CO5 To design slides with use of

multimedia and animation

for better and lucrative


3

2.56 2.50 2.67 2.50

MBA-2016-2018 VERSION-2016

143

ASSESSMENT PATTERN

a. Theory Courses

Sr.

No

Type of Assessment

Task

Frequency of

task Marks Total Marks Weight-age

1 Mid Semester

Examination 2 per semester 36 marks 72 24

2 Assignment in the form

of Case

Study/Project based on

Data

Analytics/Situation

Analysis

2 per semester 15 marks 30 10

3 Quiz 1 per semester 18 marks 18 6

4 End Semester

examination 1 per semester 60 marks 60 60

Total Marks (Internal + External) 100

b. Practical Courses

Sr.

No.

Type of

Assessment Task

Actual

conduct

Marks

Frequency

of

Task

Final

Weight-age

in Internal

Assessment

(Prorated

Marks)

Remarks

1 Practical

experiment file

30 marks for

each

experiment

10

experiments

45 marks Depending

upon no. of

experiments

2 Mid-Term Test 20 marks 1 per

semester

15 marks At-least after

The completion

of 5

Experiments.

3 Viva Voce

(External)

1 per

semester

40 marks

MBA-2016-2018 VERSION-2016

144

Practical File Breakup

Sr. No. Assessment Criterion Weight-age Student Activity

1 Practical file after completion

experiment with output images

8 marks Learning

2 Practical Experiment Test 12 marks

Performance

3 Viva-Vice (Internal) 10 marks

Understanding

Total 30 marks

c. Evaluation Structure for Internship & Final Research Project

Ass

essm

ent

Synopsis (50) Mid Term Evaluation End Term Evaluation

Report

(50)

Presentation

(50)

Report

(50)

Presentatio

n (50) Report (50) Presentation (50)

Ques

tion N

o.

Pro

ble

m I

den

tifi

cati

on&

Lit

erat

ure

Rev

iew

Fra

min

g &

Appro

pri

aten

ess

of

Obje

ctiv

es

Just

ific

atio

n o

f O

bje

ctiv

es i

n

light

of

Iden

tifi

ed p

roble

m

Know

how

about

Res

earc

h

Met

hodolo

gy

Pre

senta

tion S

kil

ls

Res

earc

h D

esig

n

Dat

a C

oll

ecti

on I

nst

rum

ent

Form

atti

ng &

Str

uct

ure

of

Rep

ort

Ques

tion H

andli

ng

Str

uct

ure

of

pre

senta

tion

Pre

senta

tion S

kil

ls

Chap

teri

zati

on&

Pre

lim

inar

y

Wri

te u

p

Pro

ble

m I

den

tifi

cati

on &

Lit

erat

ure

Rev

iew

Met

hodolo

gy &

Dat

a C

oll

ecti

on

Anal

ysi

s an

d I

nte

rpre

tati

on o

f

dat

a

Fin

din

gs

and r

ecom

men

dat

ions

Res

earc

h P

roce

ss

Pro

ject

outc

om

es a

nd

concl

usi

ons

Pre

senta

tion S

kil

ls

Ques

tion H

andli

ng

Max

. M

arks

25 25 20 15 15 15 15 20 12 14 12 10 10 10 10 10 12 14 12 12

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