Master of Business Administration (MBA) Department of Economics & Management For experts and managers wishing to acquire strategic managerial expertise in order to pursue new career opportunities. This course prepares you to: • perform managerial tasks in international organisations • make confident, well-informed decisions • handle complex negotiations and make convincing presentations • develop and implement global strategies • optimise company-wide processes The FOM MBA programme in: Aachen · Berlin · Cologne · Dortmund · Düsseldorf Essen · Frankfurt a. M. · Hamburg · Hanover · Leipzig Mannheim · Munich · Münster · Nuremberg · Stuttgart Wuppertal Die Hochschule. Für Berufstätige.
Transcript
Master of Business Administration (MBA)
Department of Economics & Management
For experts and managers wishing to acquire strategic
managerial expertise in order to pursue new career
opportunities.
This course prepares you to:
• perform managerial tasks in international
organisations
• make confident, well-informed decisions
• handle complex negotiations and make
convincing presentations
• develop and implement global strategies
• optimise company-wide processes
The FOM MBA programme in:
Aachen · Berlin · Cologne · Dortmund · Düsseldorf
Essen · Frankfurt a. M. · Hamburg · Hanover · Leipzig
Degree course: Master of Business Administration (MBA)
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Wanted: international leaders
According to the Global Competitiveness Report, Germany ranks fifth among the strongest growing economies in the world*. Crucial to the country’s success have been companies that understand the importance of shaping their futures in a highly dynamic economic environment with the help of leaders who can make confident moves on an international stage. The predominately Englishlanguage MBA degree course at FOM University of Applied Sciences takes a systematic approach to preparing you to gain an understanding of the many different challenges facing global markets, strengthen your leadership skills and develop a comprehensive overview of all business management tasks.
Learn from highly qualified academics and
experienced professionals and managers from
the world of business.
Learn more on page 14
MBA lecturers6
Choose one of seven areas of specialisation
in addition to the core curriculum to gain
special ised, future-oriented expert knowledge.
Learn more on pages 8/9
MBA programme and specialisations
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With global exchange programmes, you can
prepare for work on an international stage in
a targeted way.
Learn more on pages 12/13
International exchange programmes5
The FOM MBA
* Source: Global Competitiveness Report 2017–2018
Degree course: Master of Business Administration (MBA)
With the ITM concept, the MBA degree course
gives you a 360° entrepreneurial view.
Learn more on page 5
Integral Total Management (ITM)1
Voluntary coaching specially targeted for MBA students
helps you both in your personal development and in
planning your career.
Learn more on page 7
Personal coaching3
With coursemates who are experts from
a wide range of industries and backgrounds,
you can learn from professional experiences
and perspectives which are incorporated
in lectures.
FOM University of Applied Sciences is
the university for professionals with close
connections with the business world.
Learn more on page 6
Use case studies to develop a practical
understanding of complex issues and business
procedures.
Work in groups and take part in discussions
to gain practical knowledge of leadership
methods and improve your teamwork and
debating skills and your ability to give and
receive criticism.
Practical experience
· Case studies
· Leadership skills
· Interdisciplinary approach
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Professor Dr habil. Dr h. c. mult. Franz Peter LangCarl-Friedrich Gauß Faculty of Braunschweig University of Technology, Department of Economics, Field of Regional and International Economic Relations
“Companies are social communities. Executives who want to be successful in these communities require not only a broadbased knowledge of economics, but also the knowhow and ability to motivate coworkers and inspire their trust so that they can actively contribute their own expertise to the company.”
What makes an MBA degree course at FOM special is that you learn
how to take the effects of your decision-making processes in all
areas of the company into account. You acquire one of the most
crucial skills in business, marking you as a top manager in an
executive role. Behind the 360° entrepreneurial view lies a learning
concept developed by FOM: Integral Total Management, or ITM.
Developing a 360° view is supported by the interdisciplinary approach of
the MBA lectures, among other things. Since the degree course is aimed
at graduates from all areas of specialisation who have at least one year
of professional experience, you can benefit from the experiences and
perspectives of your coursemates, with each individual bringing their
profes sional background to the table. This gives you the opportunity to
gain a practical insight into other working fields and expand your horizons.
As a general course of study, the MBA provides indepth specialist
knowledge from all areas of management, such as economics, marketing,
financial management, business law and digitisation. You build on
your professional and personal leadership skills by working in groups
and exam ining case studies. You also have a choice of seven areas of
specialisation in order to gain more targeted knowledge of a particular field.
After completing your MBA, you will be able to take on a management
role in an international company, develop and implement global strategies
and optimise crosscompany procedures. Or, alternatively, you will be
optimally prepared for taking over or founding a company of your own.
With the MBA degree course from FOM University of Applied Sciences, you will gain key qualifications for management. The aim is to optimally prepare you for the challenges faced by global companies and help you develop further from simply a manager to an international leader.
Degree course: Master of Business Administration (MBA)
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The FOM MBA: for clever minds with great futures ahead of them
Professor Dr Dr habil. Eric Frèreis Dean of Business Administration II at FOM University of Applied Sciences and Director of the FOM Master of Business Administration study programme
“Business decisions frequently entail complex processes. Analysing these beforehand and developing appropriate solutions are key factors that determine the success of a business. Managers who have these skills and can perform confidently in the international business arena against the background of an increasingly globalised economy are therefore more valuable than ever before. The MBA provides you with comprehensive skills and qualifications to take on such positions.”
Upon successful completion of the
study programme, you will be awarded
the academic degree of
Master of Business Administration (MBA)
Degree course: Master of Business Administration (MBA)
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Integral Total Management (ITM)Gain a 360° entrepreneurial view
Analysis techniques and checklists specially developed for the MBA
support the ITM method and ensure that you avoid an isolated
view of individual management disciplines.
As part of each assignment, you use guided questions to think through
your business decision in terms of its effects on all areas of the company,
such as marketing and sales, finance or human resources. Ethics, sustain
ability and digitisation are three dimensions that are always considered in
the overall process.
In terms of its research focus and study content, the ITM concept is prima
rily geared towards economic questions and the institutional and interna
tional framework conditions faced by companies. This orientation is of key
importance, as small and mediumsized companies, in particular, require
more general action from their managers, and large enterprises are increa
singly being restructured into smaller, more flexible units.
Working alongside your studies therefore represents the ideal combi nati
on. You can apply your newly acquired knowledge directly in your profes
sional environment, and at the same time, you can incorporate practical
projects from your job into your degree. Theory and practice, study and
work are all closely intertwined in the MBA at FOM.
In the MBA degree course at FOM, you will learn how to think and act on an integrative, practiceoriented basis. The Integral Total Management (ITM) concept developed by FOM uses case studies to direct your attention to the complex interrelationships between the individual specialist disciplines and decisionmaking fields of the management world. In both the learning modules and their assessments, your lecturers ensure that you take into account the practical consequences for the entire company in your approach and decisions.
Dr Klaus LeskerMember of the Management Board Ferrostaal GmbH
“Predicting market developments, adapting company processes and inspiring employees to take new directions, the MBA stands for sovereign leadership with farseeing vision for the company.”
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International
Business LawManagement
Decision Making
Marketing &
C
omm
unication
Economics
HR & Leadership
Competences
& In
t. A
ccou
ntin
g
Ethics
Digitisation
Sust
aina
bilit
y
Entrepreneurial decision
taking into account of the effects on all
functional areas
Degree course: Master of Business Administration (MBA)
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The FOM University of Applied Sciences was founded by trade associations. This close connection to the business world is one reason for the especially practiceoriented approach of the FOM MBA degree course. From the outset, you learn theoretical principles and their practical application in the overall context of all company processes. The aim is to prove every theoretical concept in management practice.
Case studies:Develop practical solutions
Leadership skills:Grow together
Interdisciplinary approach:Exchange experiences with others
Using realworld problems from the everyday working world, you work on addressing
complex entrepreneurial issues and developing alternative decision tracks. The
solutions for your case studies will be assessed and debated directly in plenary
sessions through open results presentations and discussions in the lectures. The
practical learning is also reflected in the course assessments: you do not sit exams;
instead assignments are given exclusively in English, and you work on practical tasks.
In addition to acquiring specialist knowledge, developing leadership skills is an
essential component of the MBA degree course. You hold group presentations and
discussions throughout your study programme at FOM in order to work on things
like teamwork and debating skills, and your ability to give and receive criticism, as
well as trying out leadership methods and improving your confidence with regard
to negotiations. You will also expand your network and connect with experts from
among your coursemates in a wide range of specialist fields.
The concept of the MBA study programme incorporates the personal, academic and
professional expert knowledge of every single participant in the lectures. The inter
disciplinary approach of the lectures means that you gain an insight into a wide range
of companies and working fields, as well as their problems and possible solutions.
You can apply your coursemates' professional experiences to the approach taken
in your own business practice. As a result, you are able to expand your horizons far
beyond those of a traditional university degree.
Practical experience: success comes from DOING 2
Degree course: Master of Business Administration (MBA)
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In the third semester of your degree, you will have the chance to receive personal coaching specifically geared toward MBA students. This coaching is a free and voluntary opportunity that helps you develop your skills and grow personally, as well as plan your career. Key elements of the FOM coaching concept include: a personality and skills analysis, the identification of professional goals and measures to give you the essential qualifications for the position you want.
Dr Thomas MarquardtGlobal Head of Human Resources Infineon Technologies AG
“Those who want to achieve great things have to look to their strengths. The MBA programme helps budding managers in their personal growth, such as making presentations in English and solving problems in a heterogeneous team environment. This is what differentiates them from other graduates."
What are your goals?
At FOM, coaching takes a methodological
approach: during the kickoff event you
learn about the FOM coaching model
and how coaching works as a method of
encouraging personal growth. Then you
have your first coaching session together
with your coursemates. In the course of
this session, you define your professional
goals and become familiar with the method
ology in a series of games. A preview of
personal coaching follows.
What does your personality profile
look like?
After the kickoff event, you work through
the “Bochumer Inventar zur berufsbezoge
nen Persönlichkeitsbeschreibung” (BIP), a
personality analysis that uses 210 statements
about professional orientation, working
behaviour, social skills and psychological
makeup to identify 14 jobrelevant personality
aspects. This analysis is ultimately used to
create your personality and skills profile.
Which strategy will get you to
the finishing line?
In subsequent personal coaching, your
personality and skills profile is compared
with your professional goals. Does the
goal need to be adapted? Which aspects
of your personality could you target for
development in order to fulfil the new role
successfully? You work on strategies for
your professional future together with your
coach.
I II III
A three-stage professional personality and skills analysis helps you discover where your strengths lie, what jobs match your profile
and what skills you can build on further in order to enjoy personal and professional growth.
Personal coaching 3
Degree course: Master of Business Administration (MBA)
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1) Subject to change. 2) To ensure that you are well-prepared for the start of your studies, FOM offers crash courses in Business Administration and Methodology, which help you refresh all relevant basic skills and knowledge, at the beginning of the 1st semester.
• Theoretical foundation of asset management • Information content of derivatives and instruments • Corporate diversification and hedging • Net present value vs real options • Planning of earnings, investments and finance • Analysis of earnings, cash flows and assets/liabilities • Finance and investment decisions (e.g. Private Equity, M&A) • Shareholder value management
• International Strategy & Sales Management• International Entrepreneurship & Innovation
• Strategic analysis• Theoretical approaches• Strategy formulation• Choices and implementation• Different strategic contexts
• Main features of the German legal system and their embodiment in European and international law• Basics of contract law (including European and international references)• Basics and current developments of commercial and corporate law • Industrial property rights – Introduction to national, European and international competition, trademark and patent law• Basics of international arbitration procedures
• The classification of accounting methods according to IFRS in the national and international normative context• The goals, objectives and principles of IFRS accounting methods• The components of IFRS annual financial statements• General reporting and valuation rules of the IFRS• Value-orientated controlling and indicator systems• Possible applications and limitations of value-orientated indicators/systems for performance measurement and management through controlling
2nd semester
Strategic Corporate Management
International Business Law
Value-based Controlling & International Accounting
International Investment
Specialisation: International Management
Alternative areas of specialisationcan be found on the next page
• Crash Course in Business Administration• Crash Course Methodology
• Supply and demand• Costs and revenues• Theory of the firm• Factor markets• Market failure• Unemployment and inflation• Money and monetary policy• Policy approaches• International trade
• The role of marketing • Market analysis• Company Analysis• SWOT Analysis• Marketing objectives• Marketing mix• Communication: Internal, External, Digital, International
• General Framework of Human Resources Management • Corporate Culture• Leadership in teams• Motivation Theory
• Objectives in financial management• Stakeholder vs. Shareholder Management• Ethical aspects in financial management and corporate governance• Financial planning• Investment• Cash management
1st semester
Crash Course 2)
Economics
Marketing & Communication
HR & Leadership Competencies
Financial Management4th semester
Master's Thesis and Thesis Seminar
University degree:
Master of Business Administration (MBA)
• Organisation and management research• Research strategy and design• Questionnaire and survey design and sampling techniques• Analysis of quantitative data• Dilemmas of research choice
3rd semester
Research Methods
• Decision-Making techniques• Rational and intuitive decision models• Information requirements and information management• Managing risk and uncertainty
Management Decision-Making
Master of Business Administration:Study schedule 1) and areas of specialisation:
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As an alternative to the “International Management” specialisation in the 3rd semester, you can choose one of six oneweek block courses* as an area for specialisation. This allows you to optimise your specialisation to suit your professional and personal interests and gain specialist knowledge in one of these areas of expertise. The block courses are each exclusively offered at an FOM study centre in Germany. This gives you the opportunity to interact with MBA students from other regions and expand your network.
* The block courses are scheduled to take place within one week in June and November. Subject to change. Specialisation block courses can only be held if a minimum number of participants is registered.
Degree course: Master of Business Administration (MBA)
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• Project Management Tools & Organisation• Risk and Contract Management
• Tools & Techniques for Management Consulting• Applied Consulting
• Organisation Development• Process, Quality & Digital Change Management
Specialisation: Project & Contract
Specialisation: Management Consulting
Specialisation: Process & Digital Change
Block course in Hamburg Block course in Düsseldorf Block course in Cologne
• International Finance• International Asset Management
Specialisation: International Finance & Asset Management
• Digital Marketing Strategies• Sales & Customer Relationship Management
Specialisation: Marketing & Sales
• Developing a new business• Starting a new business
Specialisation: Start-Up – Entrepreneurship
Block course in Munich/Berlin Block course in Frankfurt Block course in Stuttgart
Alternative areas of specialisation
Degree course: Master of Business Administration (MBA)
FOM: What motivated you to do your MBA?
Dr. C.N.: I decided to choose the MBA as I was looking for a
practiceorientated and short course of studies which “got right
down to business” and honed my entrepreneurial complete
overview. It was important to me to meet employed fellow
students during the course, so that I was able to exchange
information about study contents if necessary and to establish
new contacts. I knew that I would meet an ambitious target
group. This appealed to me.
FOM: Why did you decide to do the MBA at the FOM?
Dr. C.N.: The university is a renowned and established institute
and always nearby due to its network of university locations
throughout Germany. The course of studies at the FOM was
easily compatible with professional and personal life. The
planned duration of studies consisted of lectures every second
weekend – so it was possible to go on holiday in between
lectures as well. The optimal general conditions made studying
easier, be it through digital services, such as the Online Campus,
the modern premises or the comprehensive organisation of the
course. A further reason that led to me choosing the FOM was
the networking philosophy. The lecturers are very well connected
with businesses and research and integrate students into their
networks. The costbenefit ratio is impressive as well. You could
even describe the FOM’s offer as a “Best Deal”.
FOM: How did the MBA affect your further professional career?
Dr. C.N.: The MBA was a “turning point” for me. The
compact Business Studies course which includes all necessary
management components, was a strong foundation on the
path to higher management. Combining professional life and
the MBA means managing a high work volume, which should
The MBA was a “turning point” for me.
Interview with Dr. Cetin Nazikkol:
Dr. Cetin NazikkolCEO thyssenkrupp Middle East & Africa MBA graduate of the FOM
The thysenkruppCEO Middle East & Africa talks about how the MBA programme at the FOM prepared him for leadership tasks in higher management. It was particularly the challenge of coping with the volume of the MBA whilst working that gave him the drive to take on demanding tasks later on.
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Degree course: Master of Business Administration (MBA)
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not be underestimated. However, this challenge gave me
motivation, which I took with me on my professional path.
FOM: Later, after the MBA, you worked as a lecturer at the FOM and know both sides of the story. As a lecturer, what do you value at the FOM?
Dr. C.N.: As a lecturer, I value that the FOM is effective and
efficient. The organisation, the good processes and clear
structures as well as the employees’ openness and motivation
are remarkable. I also recognise that the FOM is very entrepre
neurial. The university is continuously evolving, is customer
orientated and is always interested in the task in hand.
Degree course: Master of Business Administration (MBA)
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The FOM offers all MBA students optional international exchange programmes lasting between five days and four weeks. During these exchanges, you build on both your intercultural skills and your language skills. Upon agreement in advance, studies you undertake abroad can also be fully transferred to your MBA Degree course. This saves time – from several modules to an entire semester. The International Office will advise you of the framework conditions and additional costs.
The FOM international exchange programmes offer you the oppor-
tunity to prepare for work in an international arena in a targeted
way. Each exchange programme has its own focus. For example, the
Spring Conference in New York focuses on the “American Way of
Negotiation”, while the Summer Conference in Cape Town intensively
addresses new management styles and economic development in
emerging markets.
Each programme is taught in English, which, alongside exchanges with
coursemates from different nations, will help you improve your language
skills. Furthermore, you will have the opportunity to gain insights into
other business cultures and countrywide practices and expand your
network to include valuable international contacts. Thanks to their short
duration, the programmes also line up well with your existing professional
commitments.
Atlanta / USA· Fall Conference
Duration: 10 days
San Diego / USA· Summer Conference
Duration: 12 days
Charlotte / USA· Spring School
Duration: 10 days
New York / USA· Spring Conference
Duration: 5 days
Cardiff / Wales· Summer Programme
Duration: 1–2 weeks
The FOM international exchange programmes for MBA students
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Degree course: Master of Business Administration (MBA)
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International Office: advice and information
International experience is becoming increasingly importantOne in four companies is already coordinating work in international teams. Almost half of them expect
foreign language skills and international contacts to become more important as part of daytoday work in
the coming five years – not least because of the technical potential of digitisation.*
* Study at the Cologne Institute for Economic Research and the German Academic Exchange Service (DAAD) in international experience among higher education graduates in 2016
Murcia / Spain· Summer Conference
Duration: 5 days
Sydney / Australia· Summer Studies
Duration: 4 weeks
Cape Town / South Africa· Summer Conference
Duration: 2 weeks
If you have any questions concerning international exchanges
as part of the FOM degree course and concerning the costs,
the International Office will be happy to advise you. You can also
order the “Go International” brochure which contains all
Degree course: Master of Business Administration (MBA)
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Your lecturers play a key role in your development as an international leader. FOM has more than 2,000 professors and lecturers whose expertise is incorporated in the demanding MBA programme. University professors with management experience work in tandem with international consultants and managers from the business world to ensure that your degree course optimally prepares you for the business challenges and requirements of the daytoday management life ahead.
A selection of lecturers on the course
Prof. Dr Bernd Wassermann is a professor of General Business Administration and lecturer in Financial Management. Specialisation: finance management. Research areas: inheritance tax, SME appraisal and company succession.
Elke Kux, MBA lecturer in Research Methods and Fundamentals of Management Consulting. Specialisation: research methods.
Ian Walsh, MA, MBA lecturer in International Strategy & Sales Management and Human Resources Management. Specialisation: soft skills. Research areas: international business strategies, intercultural competency, leadership competency in global business.
Prof. Dr Joachim Rojahn, CFA, is a professor of General Business Administration and co-director of the Institute for Strategic Finance (isf) as well as a lecturer in Financial Management and International Investment & Controlling. Specialisations: asset management and corporate finance.
Prof. Dr Thomas C. Peisl is a professor of General Business Administration and lecturer in Management Decision Making. Specialisations: entrepreneurship and business mapping. Research areas: international management and innovation management.
Prof. Dr Dr habil. Eric Frère is Dean of Business Administration II and a professor of General Business Administration. He is also the Director of the Institute for Strategic Finance (isf) and a lecturer in Financial Management and International Investment & Controlling. Specialisations: finance manage-ment and entrepreneurship. Research areas: corporate finance and corporate social responsibility in the finance sector.
Prof. Dr Ruud Heijblom is a professor of Business Administration and lecturer in Strategic Corporate Management. Specialisation: marketing.
Prof. Dr Svend Reuse is a professor of Business Administration and a member of the consulting committee for the Deutschen Institut für Portfolio-Strategien (dips) as well as a lecturer in Financial Management. Specialisation: accounting.
Prof. Dr Andreas Löhr is the spokesman for the FOM Department of Economics & Management and a professor of General Business Administration, as well as a lecturer in International Entrepreneurship. Specialisations: finance and entrepreneurship. Research areas: asset management and corporate risk management.
MBA lecturers6
Degree course: Master of Business Administration (MBA)
At a glance
1) Degrees from accredited Bachelor training programmes at vocational academies (tertiary education institutions offering academic training and practical in-company training) 2) FOM awards credit points according to the standards of the European Credit Transfer and Accumulation System (ECTS). These standards measure the workload required of students on the study programme. 3) Variations may be possible in exceptional cases. 4) Lecture times may vary depending on the study centre. 1) Subject to change. 5) The examination fee will be charged again if the student resubmits their thesis.
Aachen · Berlin · Cologne · Dortmund · Düsseldorf · Essen · Frankfurt a. M. · Hamburg · Hanover · Leipzig Mannheim
