August/Fall 2012

Master of Business Administration - MBA Semester IV

MB0052– Strategic Management and Business Policy - 4 Credits

(Book ID: B1314)

Assignment Set- 1 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

Q. 1 What do you understand by the term Strategy in the context of Business

Management and Policy? And what are the stages in the formulation of a Strategy? (10 marks) Q. 2 What, in brief, are the types of Strategic Alliances and the purpose of each?

Supplement your answer with one real life example of each (10 marks) Q. 3 What is a Business Plan? What purpose does it serve? (10 marks) Q. 4 What is the chief purpose of a Business Continuity Plan and what are its

components for effective implementation. Explain in a sentence or two as to how it is different from a Business Plan (10 marks)

Q. 5 Take any three examples of the components of a Decision Support System

and explain how they help decision making (10 marks) Q. 6 Name and explain any three ways in which a Company’s CSR can be

expressed.(10 marks)

August/Fall 2012

Master of Business Administration - MBA Semester IV

MB0052– Strategic Management and Business Policy - 4 Credits

(Book ID: B1314)

Assignment Set- 1 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

Q. 1 Having formulated a Business Strategy, what are the steps in its

implementation? Explain each in a sentence or two (10 marks). Q. 2How do we cope with crises and how do we use the Business Continuity

Plan to manage and recover from crisis? (10 marks) Q. 3 What are the main components of Business Plan, explaining the role of

each in the Plan? (10 marks) Q. 4 Explain the concept, need for and importance of a Decision Support

System.(10 marks) Q. 5 Explain the importance of any five aspects of a Licensing Agreement that

you will look for when negotiating the right to use an Intellectual Property (10 marks)

Q. 6 What is Corporate Social Responsibility? Why is it becoming increasingly

relevant in today’s Business? (10 marks).

August/Fall 2012

Master of Business Administration - MBA Semester IV

MB0053– International Business Management - 4 Credits

(Book ID: B1315)

Assignment Set- 1 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Write a short note on ‘Globalization’ (10 Marks)

Q.2 Describe the positives of trade liberalization. (10 Marks)

Q.3 Write a short note on GATT and WTO, highlighting the difference between the two.

(10 Marks)

Q.4 Think of any MNC and analyze its business strategy orientation. (10 Marks)

Q.5 What does FDI stand for? Why do MNCs opt for FDI to enter international market?

(10 Marks)

Q.6 Viewing culture as a multi-level construct, describe various levels it consists of.

(10 Marks)

August/Fall 2012

Master of Business Administration - MBA Semester IV

MB0053– International Business Management - 4 Credits

(Book ID: B1315)

Assignment Set- 1 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Write a short note on Bill of Lading. (10 Marks)

Q.2 Discuss the strategic management process in an MNC. (10 Marks)

Q.3 A Europe based MNC wants to introduce its fruit juice drink in India. What product

strategy of international marketing do you think will be suitable for its product? (10 Marks)

Q.4 Discuss the need for regional integration. (10 Marks)

Q.5 What are the key factors affecting the recruitment of expats? (10 Marks)

Q.6 Describe various entry strategies available to a firm when it wants to enter a foreign

market. (10 Marks)

Fall/August 2012

Master of Business Administration - MBA Semester 4

MK0015 – Service Marketing & Customer Relationship Management - 4 Credits

Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Mention the bases for segmentation of services with examples.

Q.2 Explain service quality concept. Evaluate the growth of services marketing.

Q.3 Briefly explain the five factors that influence the level of adequate service.

Q.4 Discuss service quality measurement and service mapping.

Q.5 Explain hard and soft customer defined standards. Compare flexible services

and standard services.

Q.6 Define service sector in India and classify the major service sectors.

Fall/August 2012

Master of Business Administration - MBA Semester 4

MK0015 – Service Marketing & Customer Relationship Management - 4 Credits

Assignment Set- 2 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Explain the types of new service developments and its stages

Q.2 What is service differentiation? Explain service differentiation strategies

Q.3 What are the different stages in which organisations choose innovative

operational methods?

Q.4 What are the various levels of customer satisfaction? How important is a plan

or methodology to initiate customer responses?

Q.5 Categorise the marketing mix in insurance sector & airline industry .

Q.6 Define the elements of strategic management. Mention the technical options in

the service marketing.

Fall/August 2012

Master of Business Administration - MBA Semester 4

MK0016 – Advertising Management & Sales Promotion - 4 Credits

Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Why sales promotion is an integral part of marketing? How does it differ from

marketing and advertising?

Q.2 Explain why the three segments of the very young, the working women and the

elders need different advertising strategies now.

Q.3 Explain the advantage of Direct Marketing. List all the methods and media used

for it.

Q.4 Marketers and advertisers are often accused of cheating the customer. How far

is it true? To what extent is the customer also responsible for it?

Q.5 What role does copy play in a campaign? Why copy has to be written with great

knowledge and skill?

Q.6 Mention the methods of fixing advertising budget, with their strengths and

weaknesses. Which method will you recommend for a medium sized FMCG

manufacturer in a stable market?

Fall/August 2012

Master of Business Administration - MBA Semester 4

MK0016 – Advertising Management & Sales Promotion - 4 Credits

Assignment Set- 2 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions.

Q.1 What are the above - and below - the-line media? Describe the most powerful

ones in both. What is a media mix?

Q.2 Every business in India wants to pursue the middle class spending habits.

Describe how valid it is and why.

Q.3 Describe the fundamental differences between the urban consumer markets

and the very scattered and diverse rural markets. What created the current boom

in semi-rural market?

Q.4 What is Gestalt psychology? Explain with examples how it resembles the way a

person fits in the advertising message with his existing knowledge.

Q.5 Describe some of the major tools of trade promotions. What incentive would you

recommend for increasing sale of refrigerators?

Q.6 Describe why advertising objectives ought to be set up clearly at the outset. Why

is it difficult to measure the return on investment of an advertising campaign?

Fall/August 2012

Master of Business Administration - MBA Semester 4

MK0017 – e- marketing - 4 Credits

Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions.

Q.1 List out the elements of today’s Web 2.0 landscape. What are the technological

challenges faced in e-business?

Q.2 Briefly explain the meaning of SEO and how SEO works. Also explain any 3

benefits of Search Engine Optimisation in e-marketing

Q.3 What are the three different levels distinguished while defining the concept of

e-CRM?

Q.4 Explain different types of positioning strategies. Discuss targeting strategies in

e-marketing

Q.5 Mention the features of e-marketing. What are the benefits & scope of e-

marketing?

Q.6 Explain in brief about customers’ responses in e-marketing & how customer

responses are evaluated in e-marketing.

Fall/August 2012

Master of Business Administration - MBA Semester 4

MK0017 – e- marketing - 4 Credits

Assignment Set- 2 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions.

Q.1 Describe briefly the nature and characteristics of B2B markets & B2C markets.

Q.2 What is a social networking site? Discuss its merits and demerits.

Q.3 How does an e-CRM help? Explain briefly the method used to calculate the Life-

cycle of a customer.

Q.4 Why is knowledge management necessary? What is knowledge management

metrics and how important is it to an organisation?

Q.5 Explain briefly any three types of cyber-crimes. Explain the punishments given

for cyber-crimes.

Q.6 Make a comparative study of advantages and disadvantages of B2B, B2C, B2G

markets and how e-marketing can be successful in each.

Fall 2012

MBA in Marketing Management – Semester 4

MK0018: “International Marketing”

(4 credits)

(Book ID: B1199)

ASSIGNMENT- Set 1

Marks 60

Note: Each Question carries 10 marks. Answer all the questions.

1. Explain how Letter of Credit acts as an appropriate mode of payment for both exporter and

importer.

2. “International distribution decisions are critical decisions”. Substantiate.

3. Discuss the EPRG orientations and give the differences between international and

domestic marketing.

4. How is international marketing segmentation helpful in making strategies? What are the

bases of the segmentation?

5. What are the factors that affect the pricing strategy of an international firm? What different

pricing strategies can the firms adopt?

6. What are star export houses? Mention the various special strategic packages for status

holders.

Fall 2012

MBA in Marketing Management – Semester 4

MK0018: “International Marketing”

(4 credits)

(Book ID: B1199)

ASSIGNMENT- Set 2

Marks 60

Note: Each Question carries 10 marks

1. Discuss briefly the steps involved in processing of an export order.

2. Discuss briefly the various techniques to assess country risk. Give examples to illustrate

your answer.

3. Discuss fundamental methods of exchange rate forecasting. What are the problems in

forecasting exchange rates?

4. What is the role and elements of culture?

5. Write a short note on International Advertising. How is it important for international

marketing?

6. Describe the various modes of entries in international market.