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©2010 MasterCard.Proprietary and Confidential
El Programa de Educación Financiera para MasterCard en América Latina y el Caribe
Consumo Inteligente
©2010 MasterCard.Proprietary and Confidential
©2010 MasterCard.Proprietary and Confidential
Source: The Reputation Institute
Who’s Responsible for Financial Education?
©2010 MasterCard.Proprietary and Confidential
Source: The Reputation Institute
Who’s Responsible for Financial Education?
©2010 MasterCard.Proprietary and Confidential
Source: The Reputation Institute
Who’s Responsible for Financial Education?
©2010 MasterCard.Proprietary and Confidential
Source: The Reputation Institute
Who’s Responsible for Financial Education?
©2010 MasterCard.Proprietary and Confidential
Source: The Reputation Institute
Who’s Responsible for Financial Education?
©2010 MasterCard.Proprietary and Confidential
CSR: Top Companies
Source: Harris Interactive, 2010
©2010 MasterCard.Proprietary and Confidential
CSR: Top Industries
Source: Harris Interactive, 2010
©2010 MasterCard.Proprietary and Confidential
Rank Company CSRI Rep
1 Johnson & Johnson 82.67 85.82
2 The Walt Disney Company 81.33 82.11
3 Kraft Foods 80.56 84.84
4 Microsoft 80.18 79.28
5 Pepsico 80.15 81.20
6 Apple 80.11 78.36
7 Hershey 78.24 81.41
8 SC Johnson 77.62 80.61
9 Kellogg 77.60 82.78
10 Google 77.35 79.31
Rank Company CSRI RI
1 Johnson & Johnson 82.67 85.82
2 The Walt Disney Company 81.33 82.11
3 Kraft Foods 80.56 84.84
4 Microsoft 80.18 79.28
5 Pepsico 80.15 81.20
6 Apple 80.11 78.36
7 Hershey 78.24 81.41
8 SC Johnson 77.62 80.61
9 Kellogg 77.60 82.78
10 Google 77.35 79.31
Source: Harris Interactive, 2010
CSR and Reputation
©2010 MasterCard.Proprietary and Confidential
Why MasterCard Engages in Financial Education
Page 12Date
Aligned with MasterCard’s vision and business
Demonstrates corporate responsibility to regulators
Informed consumers will help protect all players of the industry and ultimately strengthen regional economies
Contributes to positive image and corporate reputation
©2010 MasterCard.Proprietary and Confidential
©2011 MasterCard.Proprietary and Confidential
The Program
Regional Website+
Partner Model+
Community Outreach
©2011 MasterCard.Proprietary and Confidential
Partner Tools
Personal Finance Training
©2010 MasterCard.Proprietary and Confidential
“Gracias por la información, consejos y artículos tan valorables. Me ayudan a entender las situaciones cotidianas.”
What Consumers Are Saying
Page 25Date
“Felicidades a MasterCard por esta iniciativa
y al „Mi$ter Finanzas‟ en Brasil por compartir
unos consejos tan buenos.”
“Fue un articulo fantástico y estoy seguro
que será muy importante para aquellos que
están recibiendo su primer ingreso. Muchas
veces, eso es cuando empezamos a valorar
el dinero. Felicidades por el excelente
trabajo.”
©2010 MasterCard.Proprietary and Confidential
Conclusions
Page 26Date
Consumer education is the responsibility of ALL players in thepayments ecosystem
Economies benefit from financially savvy consumers
CSR programs can provide business opportunities
As electronic payments penetration increases in LAC, financial literacy programs will become more important
©2010 MasterCard.Proprietary and Confidential
Thank you…
Page 27July 19, 2010
