Mathias KaldenhoffDirector Sales Germany – Fusion MiddleWare

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From InformationTo Web-Services

AGENDA

Introduction

DriverDriver

Referencemodel

SummarySummary

The monolithic - marketIf it was 1960 and you would say, you drive a Volkswagen, everybody knows, it is a Beetle - the only car Volkswagen constructed these daysconstructed these days.

© 2006 Oracle Corporation

The patchwork - market

© 2006 Oracle Corporation

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Web-ServicesDriver

AGENDA

Introduction

DriverDriver

Referencemodel

SummarySummary

UU ExpansionE t l A i iti Of R t

Frontserser External Acquisition Of Requests Effizienter Vertrieb

Value ChainWork Portal/Work Lists/

Collaboration

WebFilialeAutomat SpracheOn-board

InformationWegweiser Smart

PhonePDA/

HandheldDesktop

ApplicationB2B

ApplicationBiometric RFIDDrucker

Leser

Federal ComputingProcess- and Service View, Cost Sharing, Billing Horizontal

PackagingControlService

Service VerticalDevelopment

ControlStandardValue chain

Consolidation/Harmonizationee

DevelopmentLeverageContextValue Chain

Consolidation/Harmonization Automation, Internal Acquisition Of Requests, Integration, Standardization, Cost Consolidation

,

DD HomogenContext

Person Financial Operations Data Management Enterprise Management

f

ataata

Context

Convergence

Value Chain

Islands of dataAcquisition Cost Driver, Acquisition Differences,

Gap Analysis, Competencies ProfileGap Analysis, Competencies Profile

The Challenge

Ho to• …automate processes between

How to….

80% Maintenance20% New Projects

papplications…

• …easy modify processes …b t

IT Spending and Demand Survey

• …access processes between applications …

Growth & Change:Typical Scenario

A1 A2 A4A3

Where is the action?Front Middle Back

Frontend Middletier

BS DS'

Front Middle Back

jdbcBS DS'httpjdbc

BS DSMQ Serieshttp CS

jdbc

z/OS Backend

DSp

BSCS

MQ

BS DSWeb-Services

htt CS

IMSconnect

IMS

http

DSBSCS http

Right here!Middletier

S DS' jdbcBS DS'httpjdbc

BS DShttp CS

jdbc

DSp

BSCS

BS DShtt CShttp

DSBSCS

Oracle’s Advice

I t t d d iIntegrated, dynamicUser Interface

Business Process Automation

Application Services /Application Services /Data Services

A1 A2 A4A3

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ServicesReference Models

AGENDA

Introduction

DriverDriver

Referencemodel

SummarySummary

Business Process ManagementGenerate &

Capture

Model &Connect& Route

Model & Analyze

Orchestrate &Transform

&Manage &Govern

Visualize & Optimize

Process (Blueprint)BusinessAnalyst

Process Modelling Process Development

SolutionProcess Model, Simulation Architect Process Development

and Solution definition

Process Model, Simulation and Documentation Business Rules

Definition

ProzessBusiness

Business Activity

Monitoring

Process ExecutionProzess

TeilnehmerBusinessOwners

Monitoring

DBERPCRM

Process Management and Real-Time BAM

Trend Analysis

Process Server and Monitoring Repository

DBERP

Business RulesEngine

SOA Maturity Model

The Path to Level 5 SOA

L l 2Level 3St t i

Level 5

SOA is

Level 4Enterprise

Level 1Opportunistic

Level 2Tactical

Tactical SOAImplementations

Strategic

Process AutomationAnd Improvement

With SOA

SOA isindustrializedSOA is

QuantitativelyManaged

Identify Simple

Organize and Strategize

Sell Business Business B l d i thStrategicGoals

Identify Simple “quick win”

Projects

Sell Business on SOA Benefits

Business Process

Automation

Be a leader in the industry eco-

system and provide/

consumerelevant services. E bl th i t l

Measurement& Improvement

Tactical Plans

Build Services

Consume in Portal, BAM

IntegrateServices

Manage Services

EnterpriseArchitecture Group

DrivingSOA

Enable the virtual enterprise with

business insight, and real time information

access

Deploy BAM + BPEL for

Measurement

Create_customer, Messaging, Error

HandlingExamples Customer Data

IntegrationIntegrated Work

Order ManagementStrategic SOA, B2B,

B2C, A2AMonitor End

Customer SLAsg

*Source: Accenture + Oracle

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ServicesSummary

AGENDA

Introduction

DriverDriver

Referencemodel

SummarySummary

Levels of Optimization

Business

Management Portal

Strategy

ServiceOwner

ApplicationsOwner

SAM

SAM

APP2 APP1Business

RulesCROSS

Management Portal

AcquisitionDistribution

Service Platform

APP3CROSS

SLA

Packaging

CROSS

…

…

…

Strategy

…

Other DBORACLE

DBCompetence

ORACLEAS

S

SS

SA

A

CompetenceS

T

Packaging

CROSS

CROSS

Standard

Competence

…

…

System Environment

S

S

S

S

ATT

T

QuerschnittsTechnologie

VorgabenTSPA

Path to MCP

Generate &Business RequirementsBusiness Requirements

ntex

t

SpecificationSpecificationGenerate & Capture

Implementation,Implementation,ines

s C

on Specification Processes, Standard-Services

Specification Processes, Standard-Services

Connect& Route

Model & Analyze

p ,Configuration Processes,

Services

p ,Configuration Processes,

ServicesBus

i

Orchestrate &TransformM &xt TransformManage &

Govern

gy C

onte

x

Visualize & OptimizeSilo

Data and ApplicationsSilo

Data and Applications

Global services busGlobal services bus

Tech

nolo

gT

Agile Applications Architecture

Use

Use

Work Portal/Work Lists/

Collaboration

WebFiliale

FrontDistributionFrontDistribution

Automat SpracheOn-boardInformation

Wegweiser SmartPhone

PDA/Handheld

DesktopApplication

B2BApplication

Biometric RFIDDruckerLesererer

HorizontalHorizontal

DistributionValue ChainDistributionValue Chain

Presentation Portal UI Control Framework B2B

BusinessBPM

Biz Process Mgmt& BPEL E i

BAMEvent Correlation &

Bi A ti it M it i

Analyse, Mining, ReportContentManagement

Device Rendering

EnterpriseDirectory

ServServ

PackagesControlStandardsValue Chain

PackagesControlStandardsValue Chain Business Information

Event & ServiceChoreography

& BPEL Engine Biz Activity Monitoring

OperationalData Store

DataWarehouse

DataMartContent

Management

gServices

Business Rules BSI-SecurityBusiness Rules Engine &Management System

yServices

men

t

tyvicevice Vertical

DevelopmentLeverageContext

VerticalDevelopmentLeverageContext

EnterpriseServiceBus (ESB)

Transformation

Web Services Messaging

Event & ServiceOrchestration

Intelligent RoutingService Registry

Information Integration

ETLExtract,

Transform& Load

EIIEnterprise InformationIntegration

Meta-Data

Meta-DataRepository

anag

em

Secu

ritDD

HomogenHomogen

Value ChainValue Chain Adapters JCA JMS MQFTPTCP/IP EDI . . .IMS CICSJDBC Unisys Siebel SAP PeopleSoft

Person Finanzielle Operationen Ertrags Management Enterprise Management

Context

Ma

Data

Data

• Konsens• Hauptbuch• Referat• Urheber

• Agentur• Verteilung• Händler• Irregular Operations

• Netzwerk Planung• Revenue Accounting• Revenue Management• Preisanalyse• Profitabilität

• Kompensation• Training• Performanz• Audit

Context

Convergence

Value Chain

Questions