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Presented by: InfoTrends I 4IT Group Session 1: A Successful Implementation of TransPromo Jesus Marqueta, Sales Director, Acierta
| Date post: | 19-Oct-2014 |
| Category: |
Business |
| View: | 804 times |
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Presented by: InfoTrends I 4IT Group
Session 1: A Successful Implementation of TransPromo
Jesus Marqueta, Sales Director, Acierta
Presented by: InfoTrends I 4IT Group
35%
99%
29%
54%
68%
98%
99%
30%
27%
48%
53%
78%
95%
96%
74%
51%
97%
22%
47%
80%
72%
26%
73%
0% 100%
Unaddressed mail fromunfamiliar businesses
Credit card offers
Addressed mail fromunfamiliar businesses
Promotional inserts includedwith bills & statements
Catalogues
Coupon packs
Statements
Bills
North America (N = 1,067)
Western Europe (N = 2,460)
Australia (N = 1,059)
Mail Open Rates
Source: TransPromo Trends & Sizing Insight in Australia, Private Client Research, InfoTrends, June 2010
Source: Trans Meets Promo…Is It More Than Market Hype?, InfoTrends, August 2008Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009
N/A: Did not ask in Australia
Presented by: InfoTrends I 4IT Group
3.13.4
3.6
4.0
4.9
3.3
3.7 3.6 3.6
0
1
2
3
4
5
Australia Belgium Canada France Germany Italy Sweden UnitedKingdom
UnitedStates
Tim
e S
pe
nt R
ev
iew
ing
(M
inu
tes
)
Time Spent Reviewing Bills and Statements: Mail
Source: TransPromo Trends & Sizing Insight in Australia, Private Client Research, InfoTrends, June 2010
Source: Trans Meets Promo…Is It More Than Market Hype?, InfoTrends, August 2008Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009
N = 1,059 424 313 413 403 401 400 419 754 Consumers
Presented by: InfoTrends I 4IT Group
3.13.4
3.6
4.0
4.9
3.3
3.7 3.6 3.6
2.9
2.5
3.1
4.1
3.1 3.1
2.8
0
1
2
3
4
5
Australia Belgium Canada France Germany Italy Sweden UnitedKingdom
UnitedStates
Tim
e S
pe
nt R
ev
iew
ing
(M
inu
tes
)
Online
Time Spent Reviewing Bills and Statements: Mail + Online
N/A* N/A*
*Did not ask
Source: TransPromo Trends & Sizing Insight in Australia, Private Client Research, InfoTrends, June 2010
Source: Trans Meets Promo…Is It More Than Market Hype?, InfoTrends, August 2008Source: Trans Meets Promo: A European Perspective, InfoTrends, October 2009
N = 1,059 424 313 413 403 401 400 419 754 Consumers
Presented by: InfoTrends I 4IT Group
Bradesco Bank (Banking and Financial)
Images care of Abnote, BMK, Bradesco Bank, and HP
Presented by: InfoTrends I 4IT Group
ICA (Retail Grocery Chain)
Images care of Parajett, ICA, and Xeikon
Presented by: InfoTrends I 4IT Group
Humana (Healthcare Insurance Provider)
Images care of Humana and Prinova
Presented by: InfoTrends I 4IT Group
Welho (Telecommunications)
Images care of Hansaprint, Welho, and Kodak
Presented by: InfoTrends I 4IT Group
Acierta – Food Retail Business Case
