Date post: | 21-Jan-2015 |
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MEDIAMAXWELL
MEDIAMAXWELL
SOCIAL MEDIA GREEN LIVING
MEDIAMAXWELL
THE NEXUS OF SOCIAL MEDIA & GREEN LIVING
MEDIAMAXWELL
Creators
Critics
Collectors
Joiners
Spectators
Inactives
FORESTER SOCIAL TECHNOGRAPHICS
• How are people using social media technologies?
• What are people doing on the social web?
• How is your target market using the social web?
• Where can you build or add value to your product or service?
• Which social media tools or channels are right for your business?
MEDIAMAXWELL
2008 MARKS THE TIPPING FOR SOCIAL MEDIA
“It will soon be no more remarkable that your grandmother reads a blog than that she reads email.” --Josh Bernoff, Forester Research
Spectators grewby 21%
Inactives droppedby 19%
MEDIAMAXWELL
Advanta Bank Corp.
THE INNOVATION ECONOMY
MEDIAMAXWELL
SOCIAL MEDIA MARKETING
• Company: Advanta
• Target market: Small business owners/entrepreneurs
• Objective: Reach younger, tech-savvy consumers
• Platform: Business Idea Community
• Incentive: $10,000 prize for monthly winner
• Launched: Sept 2007
MEDIAMAXWELL
IDEABLOB RESULTS
• 4,000 Ideablob Ideas Posted to Date
• 80,000 Registered Users
• 600,000 Unique Visitors
• 3 Million Pageviews
• 35% of Ideablob Ideas are either Socially Aware or Green
• 75% of Winners have been Socially Aware or Green
• Take-Aways
• Business ideas on young people’s minds tend to have social benefits.
• People are more likely to support social entrepreneurship with their votes.
MEDIAMAXWELL
• Company: Advanta
• Target market: Small business owners/entrepreneurs
• Objective: Engage small business owners & entrepreneurs in cause marketing
• Platform: Credit card & online community/blog
• Incentive: Branded credit card and competitive advantage
• Launched: 2008
SOCIAL MEDIA CAUSE MARKETING
“79% of consumers said if price and quality were similar, they would switch to a brand associated with a good cause.” 2008 Cone Cause Evolution Study