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The May/June issue of GEARS is online!In this issue: Mission: POSSIBLE Transtar Industries. The Mission Possible Force at Transtar is busy working on tomorrow's technology today, to solve problems you don't even know you will have!Plus, Hybrid Electrical Safety: Because Your Life May Depend on It! - page 4 A Look at the New MP Transfer Case - page 34; When Electricity Goes Bad - page 8
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FOR THE TRANSMISSION REBUILDING INDUSTRY TM MAY/JUNE 2011 Hybrid Electrical Safety: Because Your Life May Depend on It! A Look at the New MP Transfer Case
Transcript
Page 1: May/June 2011

Ads.FH10 Fri Apr 15 16:27:21 2011 Page 1

Composite

C M Y CM MY CY CMY K

FOR THE TRANSMISSION REBUILDING INDUSTRYTM

MAY/JUNE 2011

Hybrid Electrical Safety: Because Your Life May Depend on It!

A Look at the New MP Transfer Case

Page 2: May/June 2011

Introducing the NEW Sonnax Line Pressure Booster Kits

when there’s Sonnax SMART technology?

Many aftermarket “kits” for raising pressure can lock you into an unpleasant situation: too much pressure at idle and not enough at maximum pressures.

There is a better way, because there’s a smarter way to get the results you want without the drawbacks: Sonnax line pressure booster kits!

• Achieveshortershiftsandincreasedtorquecapacitywithoutcreatinglow-speedharshness.

• Improvedbandandclutchholdingcapacityforincreaseddurability.

• Progressivepressureincreaseasdrivingconditionsbecomemoredemanding.

• Simpleandaffordabledrop-insolutionswithnospecialtoolsorreamingrequired!

Part No. UnitSonnax Hydraulic Booster Kits

4R100-LB1 E4OD, 4R100

4L60E-LB1 4L60-E, 4L65-E, 4L70-E*

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700R4-LB1 4L60 (700-R4), 200-4R

400-LB1 400

4L80E-LB1 4L80-E, 4L85-E

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350-LB1 350

4R70W-LB1 AODE, 4R70W, 4R75W

*Early-style pump **Late-style pump

Sonnax Electronic Booster Kits

44957-LB1 68RFE

44957-LB2 45/545RFE

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Sonnax is an Employee-Owned Company

Stronger PR Spring

Large Ratio Boost Assembly4L60E-LB1

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onna

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How Sonnax PROGRESSIVE BOOST WorksSonnax PR springs are approximately 10% stronger than OE and more conservative than springs found in other aftermarket valve body kits. When combined with the progressive, demand-based pressure increase of larger boost valves in a Sonnax kit, you get the best of both worlds: a modest pressure increase at the low end, with a high-end pressure that is equal to or greater than that of other aftermarket “kit” springs.

Page 3: May/June 2011

SPECIAL INTEREST & TECHNICAL 4 Hybrid Electrical Safety: Because Your Life May Depend on It!

by Carl Mustari

8 When Electricity Goes Bad by David Skora

14 Sticking Thermal Element Can

Cause Thermal Failure by Mike Souza

18 TRANSTAR, The Mission Possible Force

22 TECHNICALLY SPEAkING: Allison... is that you?

by Lance Wiggins

30 Don t Be Undone By Your To-Do List

by Thom Tschetter

34 A Look at the New MP Transfer Case by Steve Garrett

41 ATRA's Powertrain EXPO 2011, Las Vegas, NV

58 FROM THE TECH DIRECTOR: It s All About Communication

by Lance Wiggins

62 Sometimes a Rebuild Isn t the Only Answer by Steve Bodofsky

64 kEEP THOSE TRANNY S ROLLING: A Lincoln with an Attitude

by Pete Huscher

69 MEMBERSHIP MATTERS: You Made the Call and ATRA Answered

70 ATRA NEWS: Rapid Transmissions Gets Its Party On!

DEPARTMENTS 2 FROM THE CEO: Two Years Later…

A Recipe For Success

by Dennis Madden

72 Powertrain Industry News

77 Shoppers and Classified

84 List of Advertisers

The views expressed in this publication should not necessarily be interpreted as the official policy of the Automatic Transmission Rebuilders Association (ATRA). Publication of product information or any advertising does not imply recommenda-tion by ATRA.

GEARS™, a publication of ATRA, 2400 Latigo Avenue, Oxnard, CA 93030, is published for the betterment of the transmission industry and is distributed nine times per year. No part of this issue may be reproduced without prior written permission of the publisher. GEARS is distributed to members of the transmis-sion industry in the United States, Canada, ATRA Members in Mexico & Europe, and related automotive industry firms and individually. Send changes of address to GEARS in care of ATRA. Subscriptions are available by contacting GEARS in care of ATRA.

Advertisers and advertising agencies assume full liability for all content of adver-tisements printed and also assume full responsibility for any claims arising there-from against the publisher. The publisher reserves the unqualified right to reject any advertising copy as it deems appropriate, with or without cause.

GEARS is designed to provide accurate and authoritative information in regard to the subject matter covered. It is distributed with the understanding the publisher is not engaged in rendering legal, accounting or other professional service. If legal advice or other expert assistance, is required, the services of a competent profes-sional person should be sought— from a Declaration of Principles jointly adopted by a Committee of the American Bar Association and Committee of Publishers.

GEARS also welcomes articles submitted by members of the industry. GEARS considers all articles for publication that contribute positively to the welfare of the transmission industry, and reserves the right to edit all articles it publishes. If you would like to submit an article to GEARS, include background information about the author and a telephone number where he/she may be reached. If you want submissions returned, enclose a self-addressed, stamped envelope.

Chief Executive Officer Dennis Madden Managing Editor Rodger Bland Technical Director Lance Wiggins Advertising Frank Pasley Senior Designer Jeanette Troub

Contributing Editors: Steve Bodofsky Carl Mustari David Skora Thom Tschetter ATRA Technical Staff: Bill Brayton Mike Brown Steve Garrett Pete Huscher Randall Schroeder Mike Souza Director of Membership & IT Svc Kelly Hilmer Seminars & Convention Manager Vanessa Velasquez Bookstore Manager Shaun Velasquez

Publications Mail Agreement No. 40031403Return Undeliverable Canadian Addresses to:

Station A, PO Box 54, Windsor, ON N9A 6J5Email: [email protected]

Issue #157 Printed in U.S.A. Copyright ATRA 2011

Editorial and Business Offices2400 Latigo Avenue, Oxnard CA 93030Phone (805) 604-2000Fax (805) 604-2006www.gearsmagazine.comwww.atra.com

TABLE OF CONTENTSFOR THE TRANSMISSION REBUILDING INDUSTRYGEARS

MAY/JUNE 2011PHONE (805) 604-2000 FAX (805) 604-2006

Ads.FH10 Fri Apr 15 16:27:21 2011 Page 1

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On the Cover: TRANSTARThe Mission Possible Force

Be Sure to Read The Feature story on page 18.

(Paid Advertisement)

Hybrid Electrical Safety: Because Your Life May Depend on It!

Page 4

A Look at the New MP Transfer Case

Page 34

Sticking Thermal Element Can Cause Thermal Failure

Page 14

Page 4: May/June 2011

2 GEARS May/June 2011

Two years ago, in the April 2009 edition of GEARS Magazine, we discussed the collapse of

the automotive retail industry and the impact it would have on the trans-mission repair business. Back then, roughly 3000 dealerships across the country were expected to close. And once they had, we still couldn’t be sure if the industry had hit rock bottom and was on its way to recovery.

On top of that, people were genu-inely panicked over the shape of the economy and how it would impact their lives and their businesses. People weren’t buying new cars, but they weren’t fixing their broken cars either; we started to see a glut of broken cars parked in people’s driveways.

As bad as things were, it seemed pretty clear that, at some point, people would be less apprehensive about hav-ing their cars fixed, and we’d see a rush of repairs headed to transmission shops across the country.

And that’s exactly what happened. Over the last year or two, people who would otherwise have bought new cars were spending their money to have their cars fixed. This was a fantastic boost to

the auto repair business. But it came at a cost: the apathy of thinking that things were back to “normal”… that we could return to business as usual.

It’s not. What you’re seeing, for the most part, is a huge hump in the cyclical nature of business. For the past two years we’ve been enjoying the side effects of the economic downturn, as people were forced to cut back on luxu-ries, such as new cars.

So, two years later we’re begin-ning to see a recovery in new car sales. According to Automotive News (www.automotivenews.com), the 1st quarter of 2011 saw an increase of 13.6% in new car sales in North America as com-pared to 2010. This followed a similar increase over the previous year.

What does that mean to you? If you haven’t been working on those community marketing programs we’ve talked about over the last few years, it’s time to get started.

During the economic bust we learned that business owners who reach out to their community, in the form of public service, press releases, car care clinics (last month was National Car Care month), and similar activi-

ties, were far more successful than those who relied on traditional market-ing strategies. It wasn’t complicated: People were looking for a shop they could trust.

Traditional marketing focuses on sales; community-based marketing is about people. It’s about you and who you are. It gives potential customers an opportunity to connect with you and helps you develop a level of trust with them.

So how can you take advantage of community-based marketing? It’s actu-ally not all that complicated. There are no special tricks or secret handshakes. The easiest way to begin is to put your-self out there and get involved.

Start by joining your local chamber of commerce or businesspersons asso-ciation. And don’t just pay the dues: Attend the meetings. Volunteer your services. Whether it’s putting up holi-day lights or serving pancakes at the annual pancake breakfast, every person you meet is one more contact for you… and your business.

Right now shops are still busy, and ATRA is working hard to keep them busy. But it starts with you: the shop owner. It’s about becoming involved with your community and building on a reputation of trust… becoming the go-to guy (or gal) when the chips are down. It’s about being their “friend in the business” when they’re in need of your services.

We’ve been working to improve ATRA’s reputation and name recogni-tion. That along with your effort to build trust among the people in your community is a recipe for success.

by xxxmembers.atra.com

www.atra.com

Two Years Later… A Recipe For Success by Dennis Madden

members.atra.comwww.atra.com

FROM THE CEO

Two Years Later… A Recipe For Success

Page 5: May/June 2011
Page 6: May/June 2011

4 GEARS May/June 2011

When working on any hybrid vehicle, safety is of utmost importance. You need to be

aware of the high voltage and take the necessary precautions.

Before attempting any major repair work, make sure you’ve been trained in electrical hybrid vehicle safety, whether from a local college, tech school, deal-ership, or I-car safety classes.

While working on these systems you should always wear class-zero rub-ber gloves rated to at least 1000 volts. Inspect those gloves completely before

each use for any defects, such as small holes or tears. You should also wear leather gloves over the rubber gloves, to protect the rubber gloves from punc-tures (figure 1).

You’ll need to wear these gloves until you’ve verified the hybrid system voltage is low or completely disabled. When not in use, it’s a good idea to store the gloves in a canvas bag with a ventilation hole in the bottom.

The American Society for Testing and Materials has evolved into ASTM International. Its standards and rat-ings have been adopted for electrically insulated gloves.

Vehicle manufacturers common-ly recommend gloves with ASTM International’s Class 0 rating for work on hybrid vehicle high voltage cir-cuits. This class 0 rating is the mini-mum required protection (1000V) for working on hybrids.

OSHA requirements specify that high voltage gloves be inspected every six months by a qualified glove inspection laboratory.

Some dealerships also rope off the vehicle being serviced to keep

anyone else from entering the work bay during maintenance on hybrid cars.

Once you’ve prepared to service the vehicle, you’re ready to approach the high voltage disconnect switch:• Rotate the switch from the lock

position to the unlock position.• Pull the switch out and reset it to

the shipping position (Ford Escape Hybrid example).

• Wait 60 seconds to allow the capac-itors in the inverter to discharge.

These capacitors can be rated

Hybrid Electrical Safety: Because Your Life May Depend on It! by Carl Mustari

Figure 1 Figure 2 Figure 3

Page 7: May/June 2011

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45RFE / 5-45RFE RWD 4 & 5 Speed

© Whatever It Takes Transmission Parts, Inc.

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Page 8: May/June 2011

6 GEARS May/June 2011

around 450 volts and 125 amps each. There are three capacitors in the invert-er.

All high-voltage checkpoints must be tested with a Category III voltmeter rated at 1000 volts to verify the voltage has dissipated (figure 2).

Never assume there’s no voltage in the system; always check with a known-good Category III meter. Remember: even when the system is discharged, the 300-volt battery pack can provide lethal voltages.

Hybrid Battery Information

Hybrid batteries consist of 250 individual cells, similar in shape to a size D flashlight battery. Each individual battery cell is contained in a stainless steel case. Safety glasses must always be worn (figure 3).

Each individual cell can create 1.3 volts. The cells are welded and wrapped together in groups of five to form a module. There are 50 modules in the battery pack. The total battery pack voltage potential is 300 volts DC.

The batteries are Ni-MH (Nickel-Metal Hydride). The battery pack contains sealed batteries similar to the batteries used in radio controlled toys, laptop computers, and cell phones.

The battery case is designed to be water resistant.

The battery cells contain a base electrolyte — consisting of potassium hydroxide as the dominant active ingre-dient —absorbed in a special paper. The electrolyte won’t leak from the bat-tery under most conditions; however, if the battery is crushed, it’s possible for small amounts of electrolyte to leak.

If a wrecked hybrid vehicle comes into your shop, the vehicle’s safety systems should head off any potential safety issues. For example:

1. The high voltage disconnect switch (previously discussed) should have disconnected automatically.

2. Manufacturers locate the battery pack where it’s least likely to be damaged: between the frame rails, ahead of the rear axle.

3. When the airbag deploys, it imme-diately cuts off power to the battery pack. Most emergency medical technicians (EMTs) have received training in how to deal with this.

Basic steps for disabling the HV system include: 1. Make sure the ignition was turned

off and the key removed. This is important because a full hybrid runs on its silent electric motor when stopped and may appear to be turned off. Backup options include removing the IGCT relay or the HV fuse under the hood.

2. Disconnect the 12-volt battery. 3. Wear 1000-volt, Class 0-rated

insulated rubber gloves and follow any special instructions provided in the service manual for disabling the high voltage system (figure 4). Procedures may vary between vehicles and may include remov-ing a service plug or removing a locking tab and flipping a switch.

4. Check orange cables for any cur-rent using a CAT III certified digi-tal volt-ohmmeter (DVOM) (figure 5).

Moving Hybrids in Service Bays

The technicians shown (figure 6) have the hybrid vehicle on dollies to avoid charging the condensers in the inverter while pushing the car in and out of a service bay.

SubmersionIf a hybrid vehicle was fully or

partially submerged, disable the high voltage battery pack, SRS airbags, and gasoline fuel pump.

When putting a hybrid vehicle back into service, check the insulation before activating high voltage circuits. You can use an insulation tester, often called a megaohmmeter, such as the Fluke 1587, to test the insulation. Acceptable resistance ratings should be over 1 million ohms.

If insulation resistance is less than one million ohms, you’ll need to locate where insulation may be weak.

Hoisting a HybridWhen hoisting or using a floor

jack, pay attention to the lift points. Orange cables run under the vehicle just inside the frame rails on most hybrids.

Sound Level LegislationHybrid cars are quiet; so quiet you

may not realize the vehicle is moving because you can’t hear anything.

The federal government and a handful of states are considering legis-lation to set minimum sound levels for hybrid cars.

In April, Representatives Edolphus Towns (D-NY) and Cliff Stearns (R-FL) introduced the Pedestrian Safety Enhancement Act of 2008. The bill proposes a two-year study to deter-mine the best strategy for tackling safety concerns about hybrids among the visually impaired.

Thanks to Cherokee Ford in Woodstock, GA for information on the 2011 Ford Fusion Hybrid.

Figure 5Figure 4 Figure 6

Hybrid Electrical Safety

Page 9: May/June 2011
Page 10: May/June 2011

8 GEARS May/June 2011

This article is about how impor-tant it is to troubleshoot the electrical devices used to shift

today’s transmissions correctly. Now, don’t stop reading just because I men-tioned electricity: We’re not going to talk about Ohm’s Law or try to get you to use fancy meters or oscilloscopes. There are plenty of magazine articles and textbooks that already cover this subject very well.

What I notice is that a lot of guys who are new to this industry don’t start to learn about electricity until they run into a problem. I can’t blame them: “If it ain’t broke, don’t fix it.”

But, in reality, the best time to learn about electrical circuits is by testing cir-cuits that are good. That way you know how they’re supposed to work. The fol-lowing examples that I’ve come across may help guide your own troubleshoot-ing… when electricity goes bad.

Let’s take a look at the basic, on-

off electrical circuit. Remember: these types of circuits involve a load device such as a light bulb, a fan, or a trans-mission solenoid. And they typically include a power source, a switch, and a ground, which make the device work.

The textbook examples for a bad circuit include several scenarios such as an open or a short in the circuit or a continuity problem. In the real world, it usually comes down to the device or on-off switch is bad, there’s no power, or no ground. And while you could spend a lot of time and effort tracking down the specific problem, very often it’s not necessary.

Let’s take a look at a few examples and you’ll see what I mean:

A general repair shop next door had a customer with 1996 E250 van equipped with handicap lift and modi-fied driver controls (figure 1). I noticed that the tech had been working on this van for a few days. One day after work he told me the story. The issue was that it wouldn’t pass the smog test because the check engine light was on.

He started in the right direction: He recorded and cleared the code. During a test drive, he noticed that it drove fine until the check engine light came on; then it started shifting hard. He found

When Electricity Goes Bad

by David SkoraTechnical Director,

Valve Body Pro

Figure 1: Interior of handicapped driver’s van.

Sometimes isolating an

electrical problem is as simple as just

looking around.

Page 11: May/June 2011

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10 GEARS May/June 2011

the same VSS code in memory. He then verified that the battery, grounds, and fuses were all okay. He also found out from the customer that the dash and parking lights didn’t always work.

At this point he pulled the dash to check the circuits at the PSOM (Programmable Speedometer Odometer Module). Since the power and ground circuits checked out, he assumed the PSOM must be bad. He installed a used dash from a salvage yard. The owner picked up the van and returned the next day with the same problem.

The tech told me that the problem was erratic and seemed to be related to driving with the lights on. Sure enough, the wiring diagrams seemed to indicate a possible relationship between a com-mon “joined in electrical lingo” voltage feed to the PSOM and the headlight switch.

So at this point he installed a new headlight switch and new turn signal switch, and was seriously consider-ing ordering a new dash assembly. I couldn’t help but feel compelled to help him — not just for his sake, but also because I wanted to see the handi-capped owner get his van back.

The wiring diagrams showed a relationship between fuse number 1 and fuse number 5 in the dash panel fusebox. Number one pro-vided the battery feed to the PSOM, brake switch, turn signal switch, and ABS module.

Fuse number 5 was an ignition feed to the transmission range sensor, turn signal switch, OD cancel switch, daytime running light module, and some other circuits. He decided that one of the switches was shorted, which caused a voltage drop before the PSOM.

“WOW,” I said, “that’s amazing.” “Yeah,” he replied, “it would be, if I could find what’s doing it.” I offered to help him for a few minutes. He’d been showing me the wir-ing diagrams to support his theory. I noticed the headlight switch hanging

from under the dash. The first thing I did was check for

battery voltage from fuse number 5 to the headlight switch. With the ignition off there was no voltage. When the ignition switch was on, there was only 8 volts. I think this is what had him confused.

Clearly, a battery fuse circuit should always have voltage, whether

the ignition is on or off. To be sure, I got similar results when I checked for voltage at the fuse side of the brake switch.

Since he said he checked the fuse, I was getting suspicious of an open between the fuse and the circuits it fed. So I pulled out the number 5 fuse: Lo and behold, there was a broken terminal on the feed side of the fuse (figure 2).

Figure 3: Is this or isn’t this a real 1996 Volkswagen 2.0L engine?

Figure 2: A broken terminal on the fuse feed side misled troubleshooting.

When Electricity Goes Bad

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12 GEARS May/June 2011

He’d probed the fuse test sockets on top of the fuse and it tested good, and he hasn't seen the van back again.

This next example involves a look at a 2000 VW Jetta that occasionally set a VAG 00652 slip code.

The owner was told by the first shop that he needed a transmission because it was setting a slip code. The vehicle owner was skeptical: He wanted a second opinion from another transmission shop. The owner of the second shop told me the transmission worked perfectly until the computer system went into limp mode.

As soon as they cleared the slip code, the transmission would drive and shift great. These symptoms didn’t seem to indicate the transmission need-ed to be rebuilt. Even though the TCM hadn’t set any other codes, we did a wiggle test on the OSS (Output Speed Sensor).

All of a sudden an OSS code set. A new OSS fixed the problem, and it cost a lot less than a complete transmission rebuild. Remember, just because there’s no a trouble code doesn’t mean electric-ity can’t go bad.

Let’s take a short review of com-puter related troubleshooting: For a computer to control a transmission, it needs sensors to monitor the physi-cal conditions the vehicle is under at every moment. Unless a code sets for one of the sensors, a lot of techs seem to ignore the potential problems a bad sensor can create.

Remember, the speed sensors, temperature sensors, pressure sen-sors, engine load sensors, driver inputs (Tiptronics), and more supply vital information for the computer to control shift timing and shift feel.

This final example illustrates what sort of extreme situations you may

come across. I was asked by a friend of a friend (always a bad sign) to fix a 1996 VW that seemed to be in limp mode. The complaint sounded like the transmission only drove forward in high gear and would back up okay in reverse.

An initial check revealed several engine codes. It was hard to believe the engine would even start and run. Someone had wired the fuel pump to run all the time; otherwise the engine wouldn’t even start.

Since the engine was able to run, his concern was getting the transmis-sion to shift. As the story unfolded and I spent several hours diagnosing, troubleshooting, and testing circuits, I concluded that this was going to take a lot more time, money, and parts to fix than it was probably worth. Here’s why:

The previous owner had replaced the engine with a used one (figure 3). My friend’s friend bought it this way and assumed some minor thing was causing the transmission not to shift right. The engine and transmis-sion looked like they were all there and seemed to have the wiring connected to the usual sensors. In most typical situa-tions with multiple codes, the logic is to solve the circuits which are setting the lowest number code first.

One of the lowest codes present related to the ECM power circuits. This made sense, because someone had

forced the fuel pump relay to work all the time. It should have taken only a few minutes to verify the ECM fuel pump relay control circuits were good. At first I wasn’t too concerned that none of the wiring diagrams matched the car’s wiring. “No big deal,” I thought, “it’s a Volkswagen.”

To my amazement, I couldn’t find any wiring diagrams from any model or year Volkswagen that matched this car! To make a long story short, we finally realized that the engine had come from a 1995 Volkswagen. A few of the sen-sors (TPS, IAC, Idle Switch, wiring, etc.) were different between a 1995 and a 1996 VW. Since the 18-pin engine harness plugged right in the main wir-ing harness near the distributor (figure 4), both friends assumed it was going to work. It’s been over a year and, I as far as I know, the owner still hasn’t decided what to do.

I hope these examples help illus-trate that when it seems electricity has gone bad, fixing the problem may not require advanced diagnostic strategies. Sometimes you can make it right by using simple logic and knowing what it takes to make it good.

Figure 4: View of the 18-pin engine connector just below the radiator hose clamp.

When Electricity Goes Bad

Unless a code sets for one of the sensors, a lot of techs seem to ignore the potential

problems a bad sensor can create.

Page 15: May/June 2011

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A higher level.

That’s what you get with Ford gas engines and transmissions.A higher build level means you’re getting engine and transmission assemblies built to the exacting specifi cations of Ford Motor Company. So you not only get the quality build you expect in an assembly from Ford, but also one that’s built by using parts that keep it specifi c to year, make and model as well as emissions calibrations.

Introducing the all-new 3-Year Unlimited-Mile Warranty – No Commercial ExceptionsFord gasoline engines and transmissions are covered by a three-year/unlimited-mile warranty.* All warranties are backed by Ford Motor Company. They’re also supported by more than 3,500 Ford and Lincoln Mercury Dealerships nationwide as well as at their originating place of service.

Plus, unlike some competitors, the warranty is good for fl eet vehicles. That means you get the same advantages and coverage for commercial use, no exceptions.

For technical questions, contact the Powertrain Assistance Center at 1-800-392-7946 or visit FordParts.com.*See dealer for limited-warranty details. Remanufactured diesel engines are covered by a two-year/unlimited-mileage warranty.

FPAR00293_D195530_R04.indd 1 9/8/10 5:28 PM

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14 GEARS May/June 2011

Ford’s 4R/5R55E and 5R55N/W/S transmissions use a hydraulic cooler bypass system

that can cause a system meltdown if the thermal element or fluid cooler bypass sleeve sticks.

If the sleeve sticks part way it’ll restrict cooler flow and cause internal component damage; meanwhile it may not set any fluid temperature codes. Very often the fluid will be burnt and

the overdrive planetary assembly com-pletely destroyed.

Blocking the thermal valve sleeve in the stroked position will prevent this from happening. Some aftermar-ket companies supply a block to keep the fluid cooler bypass stroked in the normal temperature position. Another way to accomplish this is to move the return spring to the opposite side of the sleeve.

This same problem may also cause intermittent lockup code P0741. The accompanying hydraulic diagrams show the function of the thermal ele-ment and sleeve:

Figure 1 shows the thermal valve at rest (4/5R55E; orange) in the cold temperature position. In this position, the valve directs oil through the fluid cooler bypass sleeve (green), which allows the oil to flow to the cooler

by Mike Souzamembers.atra.com

www.atra.com

Figure 1 Figure 2

S t i c k i n g Thermal Element Can Cause Thermal Failure 4R / 5R55E / 5R55W / S/N  Cooler Bypass System

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GEARS May/June 2011 15

Figure 3

Figure 5

Figure 4

Figure 6

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16 GEARS May/June 2011

through both cooler lines at the same time. Since there’s no return, there’s no cooler flow. This helps the transmission reach normal temperature faster in colder climates.

Figure 2 shows the transmission at normal temperature: The thermal element moves the fluid cooler bypass sleeve (extended pin), blocking off the oil being applied to the upper cooler line fitting. In this position, oil flows to the cooler through the lower cooler line and returns through the upper cooler line. Figure 2 shows the lockup converter flow in the released position at normal temperature.

Figure 3 again shows oil flow to the cooler at normal temperature, but with the lockup converter flow in the applied position. If the sleeve gets stuck — completely or part way — it can restrict cooler flow in the converter clutch release pressure circuit. This can set DTC P0741.

Placing the cooler bypass sleeve spring on the opposite side of the sleeve locks the sleeve in the normal temperature position, preventing a cooler flow problem.

The diagrams for the 5R55W/S (figures 4, 5, and 6) and the 5R55N transmission (figures 7, 8, and 9) show cooler flow working the same way. The only difference is the ther-mal element, fluid cooler bypass sleeve, and converter clutch control valve lineup aren’t in the same bore.

But blocking the fluid cooler bypass sleeve in the normal temperature position, such as by relocating the spring to the opposite side of the sleeve, will still keep the cooler flowing properly and prevent overheating problems.

Sticking Thermal Element Can Cause Thermal Failure

Figure 8 Figure 9

Figure 7

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Which Is More Important: How It Works or What’s Wrong With It?

It’s Monday morning and as you’re walking up to your bay you see a late model GMC sitting there.

“There’s an Allison transmission in that truck,” you might say to yourself. Then the question: “I wonder what’s wrong with it?” You find out later the com-plaint is no power.

Before the test drive you perform a quick inspection, check for codes, and make sure the vehicle is ready to drive. It has multiple codes; you record them and clear them from memory. During the test drive the vehicle goes in limp mode. Back at the shop, five min-utes later, you find the wiring harness pinched (figure 1). Two hours later the vehicle is fixed.

Quick fixes like these are always great to learn about in seminars and training classes. But understanding how the transmission operates — and why the quick fix worked in the first place — is just as important. But sometimes this transmission can fool you, like give you a false Neutral. Let’s take a look at how and why the Allison goes into fails and what causes it.

Understanding a False Neutral

If power is interrupted while the transmission is operating in reverse or neutral, the transmission defaults to or continues neutral operation. At that point you can turn the engine off and start it again: The shift selector will provide reverse, neutral, and drive capability regardless of the range it was in when the failure occurred.

In this state, pressure control sole-noid 1 — PCS1 or trim A solenoid — is de-energized, and allows the 3rd, 5th and reverse clutches to apply. If you move the selector valve into reverse,

Technically Speaking

Allison… is that you?

Figure 1

Figure 2

by Lance Wigginsmembers.atra.com

www.atra.com

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24 GEARS May/June 2011

Which Is More Important: How It Works or What’s Wrong With It?

main pressure is routed to the low and reverse clutch, allowing reverse opera-tion.

If you move the selector valve to drive, main pressure is routed to the 1-2-3-4 clutch, allowing 3rd gear operation. If the unit has no forward or reverse, or won’t move at all, follow these steps:

• Set the parking brake.• Key off.• Disconnect the case connector

at the transmission.• Using a fused jumper wire, con-

nect terminal R (black/white) of the automatic transmission 20-way connector to a known good ground.

• Start the engine and move the range selector to reverse — the transmission should engage reverse.

• Move the range selector to drive — the transmission should engage 3rd gear.

If reverse and 3rd gears are avail-able in limp home mode, it may indi-cate an electrical failure. If only one or neither of the ranges work, it may indicate an internal hydraulic failure such as one of these conditions:

• Failed clutch• Stuck valve• Solenoid failure• 1-2-3-4 clutch, 3rd, 5th and

reverse clutch, and the low and reverse clutch

Erratic Operation after Repair

If you’re experiencing erratic transmission operation after a rebuild or a battery disconnect, it’s important to verify in which particular gears the erratic operation is occurring.

Use a scan tool to determine these

shift sequences. If the shift timing between two gears isn’t met, the TCM will attempt to adapt the timing of that shift within the program specifications. The vehicle will need to be driven more, specifically performing that shift. Many times this will correct the condi-tion.

It’s possible to reset individual shifts without affecting the other shifts. Monitor the adaptive cells on the scan tool to determine if the adaptive strate-gies have been met.

Always reset the TCM to base cali-bration and fast adapt for all shifts. This can be done in one step with fast learn. If you miss this step, the TCM adaptive values will be at their previous settings, set to slow adaptive mode. Under these conditions, it’ll take an unacceptably long time for the adaptive values to adjust for the new transmission.

Checking the Pressure for Diagnostic Purposes

Checking mainline pressure helps determine if a transmission failure is due to a mechanical or an electrical condition (figure 2).

Caution: Keep the brakes applied at all times to prevent unexpected vehi-cle motion. Personal injury may result if the vehicle moves unexpectedly.

• Engine off.• Remove the oil pressure tap

plug.• Install the oil pressure gauge.

All transmission fluid level and pressure checks must be made at normal operating temperatures 71-93ºC (160-200ºF).

• Start the engine.• Check the transmission fluid

level; adjust if necessary.• Use the scan tool to check the

Figure 3

Figure 4

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GEARS May/June 2011 25

engine RPM. • With the brakes applied, record

the line pressure values with the engine at 600 RPM, in neutral and reverse. The transmission will be in converter mode: torque converter clutch not applied.

• With the brakes applied, record the line pressure values with the engine at 2100 RPM in neutral. The transmission will be in con-verter mode: torque converter clutch not applied.

• With the brakes applied, use your scan tool to check pressures in first through fifth gear ranges at 600 RPM. The transmission will be in converter mode: torque converter clutch not applied.

• Compare the data recorded to the line pressure specifications (figures 3).

• Engine off.• Disconnect the oil pressure

gauge.• Install the oil pressure tap plug.

Problems and FixesWe’ve covered the basics; now

let’s cover the problems and fixes. Code P0842 (Transmission Fluid

Pressure (TFP) Switch 1 Solenoid Circuit Low Voltage)

Code P0847 (Transmission Fluid Pressure (TFP) Switch 2 Solenoid Circuit Low Voltage) DTC

Code P0872 (Transmission Fluid Pressure (TFP) Switch 3 Solenoid Circuit Low Voltage)

These codes can be caused by a fault in a clutch circuit, the valve body, a shift solenoid, or a faulty pressure switch circuit. These codes may be hard faults or intermittent codes.

To verify whether a shift solenoid, shift valve, or clutch is at fault, swap shift solenoids C, D and E with one another. If the problem remains the same, look for a valve or clutch fault. If it changes, suspect the solenoid.

With the valve body removed, you can air check each clutch (figure 4).

Figure 5

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Page 28: May/June 2011

26 GEARS May/June 2011

Which Is More Important: How It Works or What’s Wrong With It?

Always service the spin-on oil fil-ter at regular intervals. Make sure the magnet is present at the top of the filter.

Always make sure the valve body bolts are tightened evenly to 84-110 in-lbs. A burnishing tool is available through the aftermarket to smooth out any irregular marks in the bore for the E shift valve. If the E shift valve sticks in its bore, it usually affects 4th gear and sets code P0872. After you clear the code, the vehicle will shift normally: 1-2-3.

Gear ratio error in 5th (P0735 2001-2005), or 6th (P0736 2006-on) before and after a rebuild can be caused by a damaged range fork in the transfer case, causing the transfer case to pop out of gear at freeway speeds (figures 5 and 6). Units affected are 2001-current K Series Chevy Silverado/GMC Sierra 2500HD/3500.

Four wheel drive vehicles equipped with Allison transmissions use the vehi-cle speed sensor on the transfer case as an output speed sensor. When the trans-fer case goes into neutral, the computer sees the input RPM change as vehicle speed remains constant, so it thinks the transmission is slipping. One of the main causes for this failure is a lack of lubrication due to low fluid level.

Over time, the pump assembly can wear a pinhole into the magnesium case and produce a small leak. GM has released an updated clip that resists wear from the pump into the case (figure 7). GM has also released an updated range fork and hub assembly to help with wear issues. Anaheim Gear of Anaheim, California recommends using GM Autotrak fluid for improved durability.

• Autotrak Fluid P/N 12378508• Range Fork P/N 12544310 (261

XHD) 12384964 (263 XHD)

We’ve also found the snap ring groove in the rear case half for the output bearing is wearing out (figure 8). The magnesium case is too soft and the axial movement of the output shaft causes the snap ring groove to widen as much as 0.0200”. This excess clear-ance causes the entire shaft to walk back and forth, resulting in range fork wear, which can cause the transmission to shift into neutral at freeway speeds.

Figure 6

Figure 7

Figure 8

Page 29: May/June 2011

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28 GEARS May/June 2011

Which Is More Important: How It Works or What’s Wrong With It?

LCT 1000 applications may exhibit late shifts, no shifts, or a lack of power. This may be caused by the PTO switch indicating that the PTO is being com-manded on. It may act very similar to a plugged fuel filter, and likely won’t set a DTC. The TCM is being commanded by the ECM to change the shift points for the transmission. The engine speed will typically be limited to 2000-3000 RPM (depending on calibration).

You can monitor the PTO switch with a scan tool on most applications. If the PTO switch is activated or if the switch has failed, the ECM will limit engine RPM at all throttle openings. In addition, you may notice that turbo boost pressure, MAF, and fuel delivery commands indicate the engine isn’t under full load.

When these conditions are met, the ECM will command the TCM to change the shift points, which can lead to the complaint. If the switch is

off, check the switch and wiring with your scan tool or multimeter. Repair or replace the switch as necessary. The PTO switch on the 2001-06 applica-tions is located right of center on the dash (figure 9).

Many customers are installing PTO switches in vehicles that weren’t originally equipped with a PTO from the factory. Customers are using the PTO input to force the engine to idle up to speed after the engine warm up.

The factory harness is in place up to connector C106, so the installation is fairly simple. PTO switch kits are avail-able from several sources. This means this condition may occur even though the vehicle isn’t equipped with a PTO.

LCT 1000 applications may exhib-it any of these conditions:

• Transmission won’t move for-ward or reverse (range inhib-ited).

• Possible electrically related

shift solenoid, temperature sen-sor, or PSM DTCs.

• Transmission will move for-ward and reverse but won’t shift.

These conditions may be intermit-tent.

Inspect the main transmission har-ness; it may be pinched where the frame rail meets the body (at the body mounts). If the harness is pinched, repair the wiring and reroute it to pre-vent it from becoming pinched again. This problem is common on crew cab applications.

Vehicles come and go. Knowing what it takes to fix them is like having the key to every room: all you have to do is turn the key.

Until next time, remember: Understanding how the transmission operates is just as important as under-standing why it’s acting up.

Figure 9

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30 GEARS May/June 2011

by Thom Tschettermembers.atra.com

www.atra.com

There are few things that bring as much pleasure or sense of accomplishment as crossing

something off your “To-Do” list. It simply feels good to complete just about any task that was worthy of your list. In fact, it feels so good that it can become addictive.

Most successful people use a To-Do list in one form or another, and they wouldn’t consider giving it up. When you think about it, time man-agement programs, day planners, and schedulers are little more than To-Do lists. Some are more sophisticated and include things like prioritizing, prog-ress tracking, and so on, but in the final analysis they’re just a fancy way of keeping track of the things you have to do.

As usual, I’m up to challenging tra-ditions and questioning what we might call “conventional wisdom.” If you’ve ever seen the musical Fiddler on the Roof, you know how deep-rooted tradi-tions can block change. But regardless of how much we say we resist change, let’s face it: For the most part, change is good. In fact, we love change. We rearrange furniture, modify colors, buy new and improved products, update our wardrobes, get new cars, and yes, we even elect our leaders because they promise change.

A To-Do list is generally all about change; it’s a list of things you want to fix or improve in your life. So how can a To-Do list block change? Many of us can become so focused on accomplish-ing what’s on our To-Do lists that we miss out on opportunities to improve our businesses, our processes, and the

quality of our lives.I’ve observed many shop own-

ers who are so busy working on their To-Do lists that they don’t look up long enough to consider new ideas or opportunities, or to set time aside for setting goals and developing plans for accomplishing them. In short, marking things off their To-Do lists becomes their goal, and they get their sense of accomplishment from crossing the things off the list instead of improving their businesses.

I believe there are some fundamen-tal flaws in how we’ve traditionally used To-Do lists. The lists themselves can become so overwhelming that we resist anything new because it’ll result in adding to our already unmanageable lists. So let’s take a look at how we might improve things by changing how we use To-Do lists.

First, let’s assume that your To-Do list is only made up of things that are truly important enough to justify being on YOUR list. If you have no criteria for determining what deserves to be on YOUR list, add “create the criteria” to YOUR list right now. You should always consider whether something deserves to be on YOUR list. For many of you, this one step will shrink the size of YOUR list and make it easier to take the next steps.

Note the use of the word “YOUR” in the previous paragraph. Implicit in the word YOUR is the concept of ownership. These are tasks that you own, or, in other words, only you can or should do.

What about all the things that don’t meet the criteria to be on YOUR list, but still need to get done? Chances are those things can go on a new list.

Don’t Be Undone By Your “To-Do” List

Page 33: May/June 2011

I bet my dad I could have four new distributorsin 2010. I won the bet! I can now announce #4!Certified Transmission is proud to welcome TheBlumenthal Companies in Oklahoma City, OK tothe Certified family of distributors. The CertifiedTransmission Program is unique, designedexclusively for for transmission professionals, and for professional auto & truck repair shopslooking to increase capacity, sales and profits.More than just another reman unit, Certifiedtransmissions are installed by professionals whobuild and test them and by professionalsthroughout North America.

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Page 34: May/June 2011

32 GEARS May/June 2011

Let’s call the new list “Things to Delegate.” Again, if you haven’t cre-ated any criteria for determining what you can delegate, add that to YOUR list right now.

We don’t have the time or space to deal completely with how to delegate effectively, but Theodore Roosevelt put it this way: “The best executive is the one who has enough sense to pick good people to do what he wants done, and enough self-restraint to keep from med-dling with them while they do it.”

Here is a simple “…ATE”-step approach to help you delegate:

• StimulATE — Present what you want them to do and why to do it.

• EducATE — Explain how to do it.

• DemonstrATE — Show them how you want it done.

• SimulATE — Give them a chance to try to do it.

• EvaluATE — Provide feedback on how they did and correction as needed.

• CongratulATE — Because what gets rewarded gets repeated.

Many times, the things on the lists are game changers. Once completed and implemented, game changers fun-damentally affect what is done or the way things are done. They often elimi-nate the need to continue doing certain things, as well as clearly illuminating the things that you need to start doing and the things you need to keep doing. This creates the need for another small group of lists: the Stop-Doing list, the Start-Doing list, and the Keep-Doing list.

Here’s a simple example of how this all works together. Let’s assume you’ve decided to add brake repair to your menu of services in your transmis-sion shop. Here’s how you might use these examples to manage the changes:

Create a comprehensive list of all the things that need to be done to pre-pare for and implement this new service package. Examples would include:

• purchase equipment• hire or train techs• establish supplier relationships• adjust how you schedule

appointments …and more.

Determine which of the things on this list must be done by you and put them on YOUR To-Do list. Maybe you’re the only one to make the equip-ment purchases, but your manager will take care of the staffing needs. You might have the manager gather a list of potential suppliers, but you’ll negotiate the pricing and terms.

Determine who will do each of the remaining steps using the “…ATE”-step delegation process.

Decide what needs to go on the Start-Doing list. One example would be to start inspecting brakes as part of every diagnostic service.

Decide what goes on the Keep-Doing list. For instance, you’ll need to keep using your established diagnostic and sales procedures to make sure your customers receive the same level of satisfaction as they’ve come to expect from you.

Your Stop-Doing list will cer-tainly include, “stop referring brake work to the brake specialist up the street.” While this seems to go without saying, don’t assume anything. I know a shop owner who always had one of his clean-up guys vacuum customers’ cars and clean the win-dows inside and out. When a new car wash opened up across the street, he decided to start having all the customers’ cars washed. The car wash did a great job, including vacu-uming the cars and cleaning all the windows inside and out. And, as

you most likely already guessed, his clean up guy continued to vacuum the cars and wash the windows.

The key point is that the tradi-tional To-Do list can become both over-whelming and addictive, yielding unin-tended results and stunting creativity and innovation. But by applying some simple principles, you can manage the process instead of doing it all yourself. And by the way, share some of those feelings of accomplishment with your team… they’ll enjoy crossing things off their lists, too.

Thom Tschetter has served our industry for three decades as a man-agement and sales educator. He owned a chain of award-winning auto centers in Washington State for over 25 years. In 1996 his business was honored as the No. 1 small business in the state, and ranked in the top 10 nationally.

He also volunteers on the board of directors for the Auto Repair Good Guys Foundation, a non-profit founda-tion, which provides consumer edu-cation and guidance, charitable car repairs, and scholarships to automotive vo-techs in Arizona.

Thom is always eager to help our industry. You can contact him by phone at (480) 773-3131 or e-mail to [email protected].

Don’t Be Undone By Your “To-Do” List

Page 35: May/June 2011

Derived from a proven “force motor” design usedin millions of transmissions, BorgWarner’s EPCreplacement solenoid greatly reduces your risk ofstuck spool valve conditions associated with ourcompetitor’s “direct acting” design. The internalmoving parts of BorgWarner’s solenoid core aremade of hardened steel for incredible durability,and the hydraulic section is made of precisionmachined aluminum, anodized to resist wear andcontamination, with a filtered inlet and outlet foradded protection.

Over time, normal transmission wear adds con-taminates to transmission fluid, which may causethe spool valve movement of our competitor’sOE design to become sluggish and output pres-sures imprecise, resulting in poor shifts, slippage,and high line pressure problems.

By contrast, BorgWarner’s larger internal spoolvalve is moved with hydraulic force, developingmore than THREE TIMES THE FORCE of the OEdesign to plow through debris to meter oil flowproperly. Calibrated to ensure smooth and durableoperation, and verified by extensive field testing,BorgWarner’s EPC solenoid is the unbeatablechoice for robust performance against transmis-sion fluid contamination.

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2011BWA-50155v2:2010BorgWarner 4/15/11 9:05 AM Page 1

Page 36: May/June 2011

34 GEARS May/June 2011

by Steve Garrettmembers.atra.com

www.atra.com

A Look at the New MP Transfer CaseIf you’ve had the opportunity to

look under a new 4WD truck lately, you’ve probably noticed

something new: The transfer case looks a little different than those you’ve become used to working with for the last decade or so.

Starting with the 2007 model year, General Motors introduced a series of new transfer case designs to replace the New Venture Gear units they used in the past. Built by Magna Powertrain (MP), the new units are available in three different models:• Manual Shift (RPO NQG; models

1222/1225/1226)• Electric Shift (RPO NQF; models

1625/1626)• Auto (RPO NQH; models

3023/3024) Several models are available

for each application, including the 1222/1225 and 1226 manually shifted units, the 1625/1626 electrically shifted units, and the 3023 and 3024 auto/active transfer case models (figure 1).

All models use DEXRON VI fluid. The models features are shown in the accompanying chart. (Chart 1)

There are several differences between the transfer cases beyond the control system. Some are minor while others will create major parts inter-change problems if you try and install the incorrect parts for the unit you’re working on.

To identify the transfer case, check the tag or stampings on the case (figure 2). As you can see from the chart, there are nine different transfer cases just for GM applications.

So what’s so different about these units? Well, in a nutshell, the construc-tion of the units is similar to the NV design transfer cases you’ve worked on

for years, but the internal operation of the shift mechanism is quite different.

The MP units use a new design shift motor. In addition, this new design shift motor requires a learn process after replacement, for the control mod-ule to learn its position properly.

MP T Case Operation

First we’ll look at how these units operate:• (RPO NQF)

MP 1625/MP 1626

• (RPO NQH) MP 3023, MP3024 Like other

electric shift GM transfer cases, the MP 1625 MP

1626, MP 3023 and MP 3024 use these operational modes:• 2 High• 4 High• Auto (MP 3023, MP 3024)• 4 Low — 2.68:1• Neutral

The MP series electronic transfer

Model RPO TransInputShaft

Splines

OutputShaft

SplinesChainSize Planet App

MP 1222Light Duty NQG 4L60E 27T 32T 7/16–

1.25 3 Pinion ½ Ton

MP 1222Light Duty NQG 6L80 32T 32T 7/16–

1.25 3 Pinion ½ Ton

MP 1225Heavy Duty NQG 6L90 29T 31T 7/16–

1.5 5 Pinion ¾ Ton

MP 1226 Super Duty NQG

6L90LCT1000

29T 31T 7/16–1.5 5 Pinion ¾ Ton

1 Ton

MP 1625Heavy Duty NQF 6L90 29T 31T 7/16–

1.5 5 Pinion ¾ Ton

MP 1626Super Duty NQF

6L90LCT1000

29T 31T 7/16–1.5 5 Pinion ¾ Ton

1 TonMP 3023Light Duty NQH 4L60E 27T 32T 7/16–

1.25 3 Pinion ½ Ton

MP 3023Light Duty NQH 2ML70 32T 32T 7/16–

1.25 3 Pinion ½ TonMP 3024Heavy Duty NQH 6L90 29T 31T 7/16–

1.5 5 Pinion ¾ Ton

CHART 1

Figure 1

Page 37: May/June 2011

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Page 38: May/June 2011

36 GEARS May/June 2011

cases are “shift on the fly” units. To select 2 High, Auto, or 4 High range, simply rotate the switch to the desired position.

The transfer case will only shift into or out of 4WD Low under these conditions:

• Key on• A/T shifter in neutral• VSS less than 3 MPH (5 km/h)• Move the switch into (or out of) the 4 Low posi-tion

To select neutral posi-tion for towing purposes:• Key on• A/T shifter in neutral• VSS less than 3 MPH (5 km/h)• Transfer case in 2 High position• Rotate the switch clockwise past the 4WD Low position and hold it in that position for 10 sec-onds. The red neutral lamp will light.

Auto Transfer Case Operation (RPO NQH) MP 3023, MP3024

The MP 3023 and MP 3024 transfer cases include these components:• Transfer Case Shift

Control Switch• Transfer Case 2WD, 4WD

Incremental Sensor• Transfer Case Actuator Drive

Motor• Transfer Case Shaft Position

Sensor

• Transfer Case Motor Lock• Transfer Case Control Module• Vehicle Speed Sensor• Service 4X4 Indicator• Transfer Case Shift Control

SwitchThe rotary switch (located in the

dash) varies the voltage drop to the Transfer Case Control Module (TCCM) based on the switch’s position. The TCCM provides a 5-volt reference sig-nal to the switch.

As you rotate the switch, the resis-tance varies within the switch input circuit, creating different signal voltage values at the TCCM. The TCCM moni-tors the signal voltage to determine which range to select.

Approximate TCCM voltage input will read:

• 2WD — 2 Volts• Auto — 4.4 Volts• 4 High — 3.0 Volts• 4 Low — 1.5 Volts

Transfer Case 2WD/4WD Incremental Sensor

The incremental sensor is mounted on the transfer case shift motor. The sensor is a variable position, Hall Effect sensor that creates a signal the TCCM uses to determine the actual range posi-tion the motor is moving toward.

The TCCM sends an 8-volt refer-ence signal to the sensor (5-volt on Dodge applications). The sensor indi-cates the changing position for the

Figure 2

Figure 3

A Look at the New MP Transfer Case

Page 39: May/June 2011

GEARS May/June 2011 37

transfer case motor in degrees (0.15º increments) of movement.

The sensor pulls the signal voltage low (0.75 volts), or allows it to go high (4.2 volts) as the motor rotates.

Sensor operation can be confus-ing, because the transfer case position doesn’t necessarily represent a specific voltage value. You can monitor the sen-sor voltage and degrees of movement with your scan tool. Typical values will be (chart 2):

* The motor direc-tion will register CW while shifting up in range: 2WD to Auto to 4 High to 4 Low. Once the shift is completed, the motor position will read CCW.

** The impulse volt-age will vary based on sensor movement. It isn’t uncommon to have the voltage read 0.75V, then change to 4.2V; or the opposite may occur,

depending on the exact position of the motor. In other words, when shifting the transfer case, you’ll see the value change without your input. This is due to the linkage varying just a fraction of a degree or so from the last commanded shift into that range.

Transfer Case Shaft Position Sensor (Rotational Sensor)

The rotational sensor is mounted into the back of the transfer case near the

motor assembly (figures 3 & 4). On some applications, the sensor may be described as the Transfer Case 2/4 Wheel Drive Actuator Position Sensor. No matter the name, the operation is the same:

The TCCM sends a 5-volt refer-ence signal to the sensor. The TCCM also provides the ground for the sensor. As the shift shaft rotates, the sensor sends a signal voltage to the TCCM which varies with the position of the shaft. This value represents the actual position of the shift shaft. Typical scan voltage values are (chart 3):

** Voltage varies with clutch com-mand.

Transfer Case MotorThe transfer case motor is a per-

manent magnet, PWM, bidirectional unit, currently manufactured by Bosch (Daewoo on 2011 applications; figure 5). The TCCM controls the drivers for the motor A and motor B circuits. The motor current varies depending on the command, and to meet the clutch slip requirements in Auto Mode:

Command IncrementalSensor

IncrementalSensor

DirectionIncremental

Sensor VoltageIncremental

Sensor Impulse**Incremental

SensorDirection

2WD 37º 0.75V 7.5V 0.75V or 4.2V CCW

Auto 102º 0.75V 7.5V 0.75V or 4.2V CW*

4 High 127º 0.75V 7.5V 0.75V or 4.2V CW*

4 Low –77º 4.20V 7.5V 0.75 or 4.2V CW

Command Sensor Degrees

Sensor Signal Voltage

2wd 37º 3.0VAuto 102º 3.6V **

4 High 125º 4.0V4 Low -77º 1.8V

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Figure 4

CHART 2

CHART 3

Page 40: May/June 2011

38 GEARS May/June 2011

• From 0-15 amps• Current limited to 30 amps• Motor resistance 14-20 ohmsUnlike the previous design NVG

transfer case motors, the new design actually rotates the shift shaft either clockwise (CW) or counterclockwise (CCW). This moves the actuator cam to apply or release the clutch.

As the actuator cam rotates, the balls located between the levers are forced up the ramps built into the levers. This forces the levers to move apart, applying pressure to the clutch. Increasing the clutch apply pressure reduces clutch slip, which, in turn, increases the torque applied to the front driveshaft (figures 6 and 7).

After replacing the transfer case motor, you must perform a transfer case motor learn process with a scan tool.

Transfer Case Motor Brake

NQH applications use a brake assembly to control the position of the transfer case motor armature. The brake is mounted within the transfer case motor assembly, and is controlled electronically by the TCCM.

The TCCM controls the ground for the brake assembly. The brake is de-energized (motor locked) during 2wd, 4 High and 4 Low ranges. In Auto range, the brake is energized (motor unlocked) if the motor requires move-ment. Typical scan values will read (chart 4):

** The voltage (current flow) for the brake circuit will vary depending

on the commanded position. The 0.5 volts listed in the chart is based on the vehicle being stationary with no wheel slip. As the TCCM changes the clamp load, you may see the voltage change. The brake can cycle in as little as 20ms from fully locked to fully unlocked. This action balances the commanded position for the motor with its actual position, so the motor doesn’t need to stay energized all the time in Auto range.

Replacing and Reprogramming the TCCM

Both the NQH and NQF transfer case applications will require program-ming if the TCCM is replaced or if an updated calibration is released. The process is the same as for other GM modules and carries the same proce-dures and precautions as you’ve used in the past with GM modules.

NQH, NQF Transfer Case Clutch Reset Procedure

One additional service area is the need for the TCCM to relearn the transfer case clutch. You can perform this process with a scan tool. If a scan

tool isn’t available, you can use the vehicle’s electronics.

You must perform the clutch relearn process after any of these situ-ations:• The transfer case was replaced.• The TCCM was replaced or repro-

grammed.• The transfer case was rebuilt or

internal repairs were performed.Clutch reset with a scan tool:• Key on, engine off.• Access the Special Functions menu

with your scan tool. • Select Clutch Reset Procedure

(Motor Learn Procedure). When the Clutch Reset Procedure

is initiated, you should hear the motor engage, indicating a successful learn procedure.

Clutch reset without a scan tool:• Key set to accessory.• Switch into the 2 High mode. • Turn the switch clockwise past

4 Low into the neutral request mode and hold it for 30 seconds.

You should hear a noise from the motor, indicating a successful learn procedure.

As you can see, the new MP family of transfer cases isn’t something you should be afraid to tackle when one comes your way. Next time we’ll look at some of the common problems you may see with these new units.

Until then, remember: The only limits are, as always, those of vision.

Command Motor Brake Voltage Feedback

2 WD 7.5 VoltsAuto 0.5 V **

4 High 7.5 V4 Low 7.5 V

A Look at the New MP Transfer Case

Figure 5 Figure 6

CHART 4

Page 41: May/June 2011
Page 42: May/June 2011

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Page 43: May/June 2011

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ATRA’s Powertrain Expo

October 27 - 31Las Vegas, NVTrade Show

co-hosted with

Page 44: May/June 2011

ATRA’s 2011 Powertrain ExpoYou need to be at ATRA’s 2011 Powertrain Expo.Why? Not only is ATRA hosting Expo in Vegas this year, but we will be teaming with APRA on the floor show to give you two tradeshows under one roof. You get all the technical and management expertise that ATRA consistently pro-vides, plus the showcasing of new parts from APRA members.

Learn the latest industry trends, network with tons of potential new partners and do it in an exciting environment!

LasVegas

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October 25-29: $105October 30 - Nov 1: $169

Mention ATRA to get discounted rate before October 6, 2011

Las Vegas Hilton3000 Paradise Rd, Las Vegas, NV 89109

Phone: (800) 635-7711

Page 45: May/June 2011

ATRA’s 2011 Powertrain ExpoYou need to be at ATRA’s 2011 Powertrain Expo.Why? Not only is ATRA hosting Expo in Vegas this year, but we will be teaming with APRA on the floor show to give you two tradeshows under one roof. You get all the technical and management expertise that ATRA consistently pro-vides, plus the showcasing of new parts from APRA members.

Learn the latest industry trends, network with tons of potential new partners and do it in an exciting environment!

LasVegas

Hot

el A

ccom

mod

atio

ns

October 25-29: $105October 30 - Nov 1: $169

Mention ATRA to get discounted rate before October 6, 2011

Las Vegas Hilton3000 Paradise Rd, Las Vegas, NV 89109

Phone: (800) 635-7711

ATRA’s 2011 Powertrain Exposchedule at a glance

thursday, october 272:00pm - 6:00pm Attendee Registration

Management Seminars3:00pm - 6:00pm

The Importance of Processes & Procedures in a Crisis - Martin Brooks (Christschurch, New Zealand)Transformational Thinking - Dennis Madden & Rodger Bland (ATRA)

Technical Seminars3:00pm - 6:00pm

The Quick Fixes You Need Right Now - Lance Wiggins & Randall Schroeder (ATRA)

friday, october 288:00am - 3:00pm Attendee Registration

8:00am - 9:00am ATRA Member Meeting

Management Seminars9:00am - 12:00pm

Yes You Can!™ - Bob Cooper (Elite Worldwide, Inc)

Technical Seminars9:00am - 10:00am

A Shop’s Guide to Cost Savings, the Green & Safe Way - Carl Mustari (Chattahoochee Tech College)Focusing on What You Need to Fix Transmissions TODAY - Dave Skora (Valve Body Pros)

Technical Seminars10:00am - 11:00am

CAN BUS: A Simplistic But Intuitive View - Bill Henney (Bluereach Automation & Control Ltd)Street Smart - Mike Brown (ATRA)

Technical Seminars11:00am - 12:00pm

Diagnostic Breakdowns - Sean Boyle (Southern Illinois University)Servicing & Repairing Chrysler Transmissions A to Z - Alan McAvory (Chrysler Midwest Business Center)

Management Seminars1:00pm - 5:00pm

Success or Struggle? You Decide! - Maylan Newton (ESi)The Four Gears in Online Marketing - Danny Sanchez (Autoshop Solutions)

Technical Seminars1:00pm - 2:30pm

Electro-Hydraulic & Mechatronic Control - Bob Warnke (Sonnax)LCT 1000 Problems & Updates - Steve Garrett (ATRA)

Technical Seminars2:45pm - 4:15pm

What Are You Doing to Reduce Comebacks? - Bill Brayton (ATRA)Vital Voltage Drop Tests You Should Know - Dan Marinucci (Communique)

Technical Seminars4:30pm - 6:00pm

Is It The Torque Converter or the Transmission? - Joe Rivera (ProTorque)Ford Powertrain-Fixing It Right the First Time - Stevie LaVallee (TEST Research)

saturday, october 298:00am - 3:00pm Attendee Registration

Management Seminars9:00am - 12:00pm

Creating a Customer...For Free! - Scott Harris (Mustang Marketing)Step Into the Thinking Room - Coach Ron Tunic (CRT Broadcasting)

Technical Seminars9:00am - 10:30am

Real World Problems & Corrections - John Parmenter (Precision International)Hybrid Service & Repair for Transmission Techs - Jack Rosebro (Perfect Sky)

Technical Seminars10:30am - 12:00pm

4EAT, Phase II, 4AT or 5AT Which Is It? - Mike Souza (ATRA)Chrysler CVT & Product Line Tests and Reviews - Randall Schroeder (ATRA)

1:00pm - 2:00pm ATRA Luncheon

2:00pm - 5:00pm Trade Show

5:00pm - 7:00pm Cocktail Reception

sunday, october 308:00am - 10:00am Supplier Meeting & 2012 Exhibitor Booth Drawing

9:00am - 2:00pm Attendee Registration

Management Seminars9:00am - 12:00pm

Green Eggs & Ham Power Breakfast - Scott JohnsonRound Table Q&A - What’s Working Management Team

Technical Seminars9:00am - 10:30am

Supplier Showcase: SonnaxSupplier Showcase: Auto Research Design

Technical Seminars10:30am - 12:00pm

Supplier Showcase: Mustang Dyno

12:00pm - 5:00pm Trade Show

monday, october 319:00am - 1:00pm Attendee Registration

9:00am - 2:00pm Trade Show

Page 46: May/June 2011

ATRA’s 2011 Powertrain ExpoYou need to be at ATRA’s 2011 Powertrain Expo.Why? Not only is ATRA hosting Expo in Vegas this year, but we will be teaming with APRA on the floor show to give you two tradeshows under one roof. You get all the technical and management expertise that ATRA consistently pro-vides, plus the showcasing of new parts from APRA members.

Learn the latest industry trends, network with tons of potential new partners and do it in an exciting environment!

LasVegas

Hot

el A

ccom

mod

atio

ns

October 25-29: $105October 30 - Nov 1: $169

Mention ATRA to get discounted rate before October 6, 2011

Las Vegas Hilton3000 Paradise Rd, Las Vegas, NV 89109

Phone: (800) 635-7711

thursday | seminars seminars | friday

thursdayoctober 272:00pm - 6:00pmAttendee Registration

3:00pm - 6:00pmTechnical & Management Seminars

3:00pm - 6:00pmManagement Seminars

The Importance of Processes and Procedures in a CrisisMartin Brooks (Christschurch, New Zealand)Last February, Martin’s two transmission shops were hit by a major earthquake. He’ll explain how having well defined processes and procedures helped with a quick recovery while other businesses struggled. And, while you may never experience a major earthquake, you’ll see how having clear processes and procedures in place can be your lifeline during times of crisis.

Creating a Customer...For Free!Dennis Madden & Rodger Bland (ATRA)ATRA’s Dennis Madden and Rodger Bland will help you examine the different ways that your thought processes can influence your shop’s success or failure. You’ll see how transforming your thinking to alter your attitude toward your business can have a dramatic effect on how your custom-ers view you and your shop.Most importantly, you’ll discover the value of building your customers’ trust, and how that trust can help eliminate the stumbling blocks that so many shops face when dealing with potential customers.

3:00pm - 6:00pmTechnical Seminars

The Quick Fixes to “Get the Customer Out the Door”Lance Wiggins & Randall Schroeder (ATRA)The latest fixes and quick tips to help you get the customer out the door as soon as you get back to the shop. This program will have the latest transmission failures and the repairs based on the past year of ATRA HotLine calls.

Transformational Thinking:A Look Back… A Look Ahead

It’s been 5 years since we first started to examine what makes

one shop successful while others struggle. Every step of the way

added a new piece to the puzzle, until we got a clear view of the

picture. The difference, it seems, is all in your head.

At this year’s Management Seminar Program, we’ll focus on you. We’ll look at how you view your business, and the need to

transform your thought processes to redefine what it takes to build a successful transmission repair

business.

44 ATRA’s Powertrain Expo ATRA’s Powertrain Expo

Page 47: May/June 2011

ATRA’s 2011 Powertrain ExpoYou need to be at ATRA’s 2011 Powertrain Expo.Why? Not only is ATRA hosting Expo in Vegas this year, but we will be teaming with APRA on the floor show to give you two tradeshows under one roof. You get all the technical and management expertise that ATRA consistently pro-vides, plus the showcasing of new parts from APRA members.

Learn the latest industry trends, network with tons of potential new partners and do it in an exciting environment!

LasVegas

Hot

el A

ccom

mod

atio

ns

October 25-29: $105October 30 - Nov 1: $169

Mention ATRA to get discounted rate before October 6, 2011

Las Vegas Hilton3000 Paradise Rd, Las Vegas, NV 89109

Phone: (800) 635-7711

thursday | seminars seminars | friday

fridayoctober 28

8:00am - 3:00pmAttendee Registration

8:00am - 9:00amATRA Member Meeting

9:00am - 12:00pmTechnical & Management Seminars

1:00pm - 5:00pm Management Seminars

1:00pm - 6:00pmTechnical Seminars

3:00pm - 5:00pmManagement Seminars

The Four Gears in Online MarketingDanny Sanchez (Autoshop Solutions)There’s no question consumers are looking to the internet for services. But when they Google phrases like transmission repair, are they going to find your shop? And will they call when they see your web site? Danny Sanchez, a 23-year automotive veteran, AMI instructor, and president of Au-toshop Solutions, will help you understand the Four Gears of online marketing. From web site design, search engine optimization (SEO), search engine marketing (SEM or PPC), to social media marketing, Danny will detail the important factors and key indicators to help you build a strong pres-ence and draw more customers.

9:00am - 12:00pmManagement Seminars

Yes You Can!™Bob Cooper (Elite Worldwide, Inc)When it comes to building a more profitable, successful shop, Bob Cooper says… “Yes you can!” He was one of the first to predict vehicle leasing programs, the trend in auto maintenance, and the dealers aggressively target-ing the service and repair business. He also accurately predicted many shops would take on additional service lines, and he’s brought many trend-setting marketing and sales techniques to our industry. Join us, and not only will Bob shares his vision of the future with you, but you will have the rare opportunity during each Q&A session to find the answers you have been looking for that will take you and your shop right to the top. This is what you will learn at this powerful, interactive session:• What the future of the auto repair industry holds for you• What the new car dealers are doing and why• How to find and hire the stars during these changing times • How to best market to today’s savvy consumer• Benchmarks of the top shops in America• How to drive up sales, profits and the value of your shop

1:00pm - 3:00pmManagement Seminars

Success or Struggle? You Decide!Maylan Newton (ESi)How do you see the world? Believe it or not, how you perceive your business has a lot to do with your success… or lack of it.In this seminar, Maylan defines and categorizes some of the most common personality types and attitudes in today’s shop owners, and shows how those attitudes can shape their business success, or, in some cases, sabotage their career goals. And he discusses ways you can reinvent your attitudes to help support yourself in the future.

ATRA’s Powertrain Expo ATRA’s Powertrain Expo 45

Page 48: May/June 2011

ATRA’s 2011 Powertrain ExpoYou need to be at ATRA’s 2011 Powertrain Expo.Why? Not only is ATRA hosting Expo in Vegas this year, but we will be teaming with APRA on the floor show to give you two tradeshows under one roof. You get all the technical and management expertise that ATRA consistently pro-vides, plus the showcasing of new parts from APRA members.

Learn the latest industry trends, network with tons of potential new partners and do it in an exciting environment!

LasVegas

Hot

el A

ccom

mod

atio

ns

October 25-29: $105October 30 - Nov 1: $169

Mention ATRA to get discounted rate before October 6, 2011

Las Vegas Hilton3000 Paradise Rd, Las Vegas, NV 89109

Phone: (800) 635-7711

friday | seminars seminars | friday

fridayoctober 28(cont’d from pg 5)

8:00am - 3:00pmAttendee Registration

8:00am - 9:00amATRA Member Meeting

9:00am - 12:00pmTechnical & Management Seminars

1:00pm - 5:00pm Management Seminars

1:00pm - 6:00pmTechnical Seminars

friday | seminars (cont’d from pg 5) seminars | friday

ATRA will be providing power extension cords in designated rows in each seminar room for those attendees that plan on

bringing their laptops. These spaces are limited so please

plan to arrive early.

9:00am - 10:00amTechnical SeminarsA Shop’s Guide to Cost Savings, the Green and Safe WayCarl Mustari (Chattahoochee Tech College)In these lean times, Carl will present guidance to shop man-agers on ways to reduce cost through efficient use of en-ergy, waste oil heaters, shop lighting, recycling waste, filters, batteries, etc. Also included is an overview of shop safety with an emphasis on how shops can save their resources so that their overhead can be reduced...the GREEN way.

Focusing on What You Need to Fix Transmissions TODAYDave Skora (Valve Body Pros)Dave understands the frustrations technicians face every-day. If you want help solving problems quickly without a lot of theory or time-wasting tests, this may be the seminar for you.

10:00am - 11:00amTechnical Seminars

Street Smart: Is It Really a Transmission Problem?Mike Brown (ATRA)Before you make a decision to remove the transmission, make sure it ’s NOT the transmission.

CAN BUS: A Simplistic But Intuitive ViewBill Henney (Bluereach Automation & Control Ltd)A simple to understand look at why we need the CAN system and how it affects us in the transmission industry. After this session, you will be able to confidently work on CAN enabled vehicles. We will also look at the principal of the Lepellitier model.

46 ATRA’s Powertrain Expo

Page 49: May/June 2011

ATRA’s 2011 Powertrain ExpoYou need to be at ATRA’s 2011 Powertrain Expo.Why? Not only is ATRA hosting Expo in Vegas this year, but we will be teaming with APRA on the floor show to give you two tradeshows under one roof. You get all the technical and management expertise that ATRA consistently pro-vides, plus the showcasing of new parts from APRA members.

Learn the latest industry trends, network with tons of potential new partners and do it in an exciting environment!

LasVegas

Hot

el A

ccom

mod

atio

ns

October 25-29: $105October 30 - Nov 1: $169

Mention ATRA to get discounted rate before October 6, 2011

Las Vegas Hilton3000 Paradise Rd, Las Vegas, NV 89109

Phone: (800) 635-7711

friday | seminars seminars | friday

11:00am - 12:00pmTechnical Seminars

Diagnostic BreakdownsSean Boyle (Southern Illinois University)Money and time aren’t the only things lost when a repair comes back - customer confidence is lost as well. • Learn effective diagnostic strategies• Determine the root-cause of failures• Learn how to approach no-code diagnostics• Learn how to avoid diagnostic failures and misdirection

Servicing & Repairing Chrysler Transmissions A to ZAlan McAvory (Chrysler Midwest Business Center)This presentation includes an update on current Chrysler Automatic Transmission application, diagnostic, service and repair procedures. An overview on how to access to Chr-syler Service information, interpretation of Scan Tool data and Flash Programing procedures:• Application and Identification • Service Information and Maintenance • Accessing Chrysler Service & Parts Information • Diagnosis & Repair • Scan Tool Information • DTC Event Data • Flash Programming• Electrical Connector Repairs

1:00pm - 2:30pmTechnical Seminars

Electro-Hydraulic & Mechatronic ControlBob Warnke (Sonnax)Common problems and methods for diagnosis:•AISIN 6 speeds •AISIN 55-50/51 •ZF 6 HP/Ford 6R60•722.6 / NAG1 / 722.9 •Chrysler 545RFE •Ford 6R140

•Ford 5R110 •GM 6L80E / 6T40E

LCT 1000 Problems & UpdatesSteve Garrett (ATRA)We will take a look at the problems you commonly face with the LCT 1000. How do you diagnose them and how do you repair them. In addition, we look at the “MAJOR” product changes for the 2010-2011 model years and how

friday | seminars (cont’d from pg 5) seminars | friday

they impact your repairs on this unit. Parts interchangeability is becoming an issue with this unit and we will explore the interchange issues regarding the updated parts.

2:45pm - 4:15pmTechnical Seminars

What Are You Doing to Reduce Comebacks?Bill Brayton (ATRA)This seminar/discussion forum will bring techniques and procedures used by top builders/owners in the industry to reduce comebacks in their shops.This seminar will look at late model transmission problem areas and methods used to solve these problems whether it is with a product or a procedure that the technicians cre-ated to solve his/her particular issue.

Vital Voltage Drop Tests You Should KnowDan Marinucci (Communiqué)First, Dan covers the basics of voltage drop testing. Then he applies that knowledge to solving some common elec-trical problems technicians encounter. Both experienced and inexperienced techs will appreciate the practical tips presented here!• Theory of voltage drop• Practical applications of voltage drop• Problem solving with voltage drop• Typical voltage drop values• Money-making tips on this technique

4:30pm - 6:00pmTechnical SeminarsIs It the Torque Converter or the Transmission?Joe Rivera (ProTorque)Joe takes you through a journey of problems that can easily be fixed. This seminar will cover the most common problems associated with the torque converter and how to repair it.

Ford Powertrain -- Fixing It Right The First TimeStevie LaVallee (TEST Research)Stevie will be covering late model Ford transmissions includ-ing the newer six speeds and the increasingly popular CVT. Learn the principles of operation, systematic diagnostic routines, repair tips, and the importance of using flash reprogramming strategy revisions in the repair process.

ATRA’s Powertrain Expo

Page 50: May/June 2011

ATRA’s 2011 Powertrain ExpoYou need to be at ATRA’s 2011 Powertrain Expo.Why? Not only is ATRA hosting Expo in Vegas this year, but we will be teaming with APRA on the floor show to give you two tradeshows under one roof. You get all the technical and management expertise that ATRA consistently pro-vides, plus the showcasing of new parts from APRA members.

Learn the latest industry trends, network with tons of potential new partners and do it in an exciting environment!

LasVegas

Hot

el A

ccom

mod

atio

ns

October 25-29: $105October 30 - Nov 1: $169

Mention ATRA to get discounted rate before October 6, 2011

Las Vegas Hilton3000 Paradise Rd, Las Vegas, NV 89109

Phone: (800) 635-7711

saturday | seminars seminars | saturday

saturdayoctober 297:00am - 9:00amChapter President’s Meeting

8:00am - 3:00pmAttendee Registration

9:00am - 12:00pmTechnical & Management Seminars

1:00pm - 2:00pmATRA Luncheon

2:00pm - 5:00pmTrade Show Open

5:00pm - 7:00pmCocktail Reception

9:00am - 12:00pmManagement SeminarsCreating a Customer...For FreeScott Harris (Mustang Marketing)We’ve discovered through the What’s Working study that one of the most successful ways of generating new custom-ers is by increasing your shop’s involvement in the commu-nity. Part of that means making sure the community knows about that involvement! Scott Harris, is the owner and president of Mustang Market-ing a full service marketing company specializing in taking their clients right to the top with proven marketing and public relation strategies. In fact, Mustang Marketing is the same company ATRA used to brand the ATRA logo and website to the motoring pub-lic. How’s that working? To date, ATRA is the most viewed website in our entire industry!*In this seminar attendees will learn how to create and dis-tribute press releases that not only inform, but promote your company’s true concern for the community it serves. Wheth-er it ’s an upcoming car care clinic, local fund raiser, or other event supporting your community – getting the word out in a targeted fashion is a win-win for both your shop and the event it ’s supporting – and the best part is, done right, most if not all of the promotion is absolutely free! – So make sure to pencil in this special bonus seminar at this year ’s expo.

Step Into The Thinking RoomCoach Ron Tunic (CRT Broadcasting)Join Coach Ron for an inspiring session designed to help you think like a leader, and more importantly, how to think for yourself. Learn to think the right way and you’ll make better choices. Make better choices and you’ll see better opportunities. Learn how to think and you will gain strength, self-confi-dence and the ability to lead. If you’re ready to take the leadership role in your own life, then you’re ready for the Thinking Room!

Our Guarantee To You:

We’re so confident of your complete satisfaction

of our Technical & Management seminars,

we’ll guarantee it in writing: If, for any reason, you aren’t 100% satisfied with the information and material you’ve received; we will refund your entire

registration fees!

48 ATRA’s Powertrain Expo ATRA’s Powertrain Expo

Page 51: May/June 2011

ATRA’s 2011 Powertrain ExpoYou need to be at ATRA’s 2011 Powertrain Expo.Why? Not only is ATRA hosting Expo in Vegas this year, but we will be teaming with APRA on the floor show to give you two tradeshows under one roof. You get all the technical and management expertise that ATRA consistently pro-vides, plus the showcasing of new parts from APRA members.

Learn the latest industry trends, network with tons of potential new partners and do it in an exciting environment!

LasVegas

Hot

el A

ccom

mod

atio

ns

October 25-29: $105October 30 - Nov 1: $169

Mention ATRA to get discounted rate before October 6, 2011

Las Vegas Hilton3000 Paradise Rd, Las Vegas, NV 89109

Phone: (800) 635-7711

saturday | seminars seminars | saturday

9:00am - 10:30amTechnical SeminarsReal World Problems & CorrectionsJohn Parmenter (Precision International)Get those cars fixed and back to the customer… fast! That’s always your goal, and this class will help you do just that. John will cover the fixes, R&R tips and tricks, as well as pertinent items you never want to overlook during the rebuilding process.

Hybrid Service & Repair for Transmission TechsJack Rosebro (Perfect Sky)When servicing or repairing a hybrid transaxle or transmis-sion, when do you need to disable a hybrid’s high-voltage system, and how do you do it? How do you determine that the system is safe to work on? How do you know that a hybrid transaxle performance issue is not cause by the vehicle’s battery pack or inverter? We’ll discuss those issues as well as the more common hybrid transaxle faults that technicians are seeing in the field.

10:30am - 12:00pmTechnical Seminars4EAT, Phase II, 4AT or 5AT Whis Is It?Mike Souza (ATRA)A look at the changes the 4 speed transmission has gone through along with the introduction of the 5AT 5 speed. The similarities between both the 4 speed and 5 speed transmission.

Chrysler CVT & Product Line Tests and ReviewsRandall Schroeder (ATRA)This class will delve into the Chrysler CVT: all the “things you need to know” when repairing and testing these increas-ingly common units. Along with the CVT information, you’ll learn how to deal with problems and fixes for the TE/AE, RE and RFE families of transmissions, followed by a question-and-answer session.

ATRA’s Powertrain Expo ATRA’s Powertrain Expo 49

Page 52: May/June 2011

ATRA’s 2011 Powertrain ExpoYou need to be at ATRA’s 2011 Powertrain Expo.Why? Not only is ATRA hosting Expo in Vegas this year, but we will be teaming with APRA on the floor show to give you two tradeshows under one roof. You get all the technical and management expertise that ATRA consistently pro-vides, plus the showcasing of new parts from APRA members.

Learn the latest industry trends, network with tons of potential new partners and do it in an exciting environment!

LasVegas

Hot

el A

ccom

mod

atio

ns

October 25-29: $105October 30 - Nov 1: $169

Mention ATRA to get discounted rate before October 6, 2011

Las Vegas Hilton3000 Paradise Rd, Las Vegas, NV 89109

Phone: (800) 635-7711

sunday | seminars

sundayoctober 318:00am - 10:00amSupplier Meeting & Exhibitor Booth Drawing

9:00am - 2:00pmAttendee Registration

9:00am - 12:00pmTechnical & Management Seminars

12:00pm - 5:00pmTrade Show Open

4:00pm - 5:00pmATRA Longtimers’ Meeting

9:00am - 12:00pmManagement SeminarsGreen Eggs & Ham Power Breakfast with Scott JohnsonWhether your customers are on a train, in a plane, under a box, or with a fox, you can bet they do not want to buy a new transmission simply because that’s what you have to sell. In this early morning breakfast seminar, Scott will explain the differences between a commodity-based business and a service-oriented one. And you’ll learn how critical it is to discover the needs of your customers, and how to address those needs. Come in early and join us for breakfast; no green eggs or ham… guaranteed!

Round Table Q&AWhat’s Working Management TeamImmediately after the breakfast seminar, stick around for a round table discussion covering the concepts we’ve been discussing over the last few days. This Q&A will be hosted by a few of our esteemed seminar trainers, and we’ll have several shop owners on hand who’ve turned their busi-nesses around by transforming their attitudes and rethinking the way they approach their customers.This is your chance to chime in and clarify the notions you’ve been learning, and turn them into a new beginning for your business… and your future. Don’t miss it!

9:00am - 10:30amTechnical Seminars

Supplier Showcase: Sonnax

Supplier Showcase: Auto Research & Design

10:30am - 12:00pmTechnical Seminars

Supplier Showcase: Mustang Dyno

A & Reds Transmission Parts Adapt-A-Case

Alto Products CorporationAmsoil Synthetic Lubricants

ATRAAutomotive Research & Design, LLC

Autoshop Solutions, Inc.BorgWarner

Central Valve BodiesChrysler-Mopar

Dacco, Inc.Demandforce, Inc.

Educational Seminars Institute (ESi)Equipment Manufacturing Corp.

ETE RemanEVT Parts

Exedy Friction TechnicsFord Customer Service Division

G Cor AutomotiveGandrud Parts Center

GEARS MagazineGeneral Motors

GFX Corp.G-Tec Inc.

Hayden AutomotiveHGM Electronics/PML Inc.

Jasper Engines & TransmissionsJDS Worldwide Corp.

KRS InternationalKuhle

Lintex Auto Parts Co., LTDLubegard by International Lubricants, Inc.

A.I.M.Auto Suppliers Limited

BPS Cores, Inc.Car-Part.com

D&V Electronics Ltd.D&W Diesel, Inc.DCM Tech, Corp.Dixie Electric Ltd

DS USA Ltd.DuBois Marketing Inc.

Green Global Parts, Inc.Guspro, Inc.

50 ATRA’s Powertrain Expo ATRA’s Powertrain Expo

Page 53: May/June 2011

sunday | seminars

exhibithours

2:00pm - 5:00pmSaturday

12:00pm - 5:00pmSunday

9:00am - 2:00pmMonday

co-hosted with

A & Reds Transmission Parts Adapt-A-Case

Alto Products CorporationAmsoil Synthetic Lubricants

ATRAAutomotive Research & Design, LLC

Autoshop Solutions, Inc.BorgWarner

Central Valve BodiesChrysler-Mopar

Dacco, Inc.Demandforce, Inc.

Educational Seminars Institute (ESi)Equipment Manufacturing Corp.

ETE RemanEVT Parts

Exedy Friction TechnicsFord Customer Service Division

G Cor AutomotiveGandrud Parts Center

GEARS MagazineGeneral Motors

GFX Corp.G-Tec Inc.

Hayden AutomotiveHGM Electronics/PML Inc.

Jasper Engines & TransmissionsJDS Worldwide Corp.

KRS InternationalKuhle

Lintex Auto Parts Co., LTDLubegard by International Lubricants, Inc.

Management Feedback Systems, Inc.Mustang Advanced Engineering

NATPRONorthland Transmission Inc.

Oklahoma Transmission Supply, Inc. (OTS)Omega Machine & Tool, Inc.Power Pusher by Nu*Star, Inc.

Precision InternationalPrecision of New Hampton/Hot Flush

ProfitBoost Software, LLCRaybestos Powertrain

Rostra Precision Controls, Inc.Seal Aftermarket ProductsSlauson Transmission Parts

Smart Blend Synthetics By Life Automotive ProductsSonnax

STK Transmission Parts Co., LTDSuperFlow Technologies GroupSuperior Transmission Parts, Inc.

TRANSBRITE / Allen Woods & AssocatesTransmission Digest

Transmission Rebuilders Network Int’l (TRNi)Transmission Rebuilders Network Worldwide

(TRNW)Transmission Specialties, Inc.

Transtar IndustriesTransTec by CortecoValeo Transmissions

Valve Body ProVBX-Valve Body Xpress

Whatever-It-Takes Transmission

A.I.M.Auto Suppliers Limited

BPS Cores, Inc.Car-Part.com

D&V Electronics Ltd.D&W Diesel, Inc.DCM Tech, Corp.Dixie Electric Ltd

DS USA Ltd.DuBois Marketing Inc.

Green Global Parts, Inc.Guspro, Inc.

International Automotive Trading, Inc.J&N Auto Electric

Knopf Automotive LLCLR Miller Company, Inc.Lewis Tool & Die, Inc.

LKQ CorporationLock-N-Stitch Inc.

Phoenix Automotive CoresProDiesel

Quality Equipment SalesRand Premium Electronics

RCP, Inc.

Rebuilders Automotive Supply CompanyRegitar U.S.A., Inc.

Romaine Electric CorporationShenzhen Meridian Parts Company

STC Automotive, Inc.Taditel U.S., Inc

The Recycler Core Company Inc.Wagner Alternators & Supplies, Inc.

W Alglobal - Wetherill Associates Inc.Xiamen Sunny General Machinery &

Electrical Co, LtdZerust Corrosion Products

exhibitors

ATRA’s Powertrain Expo ATRA’s Powertrain Expo 51

Page 54: May/June 2011

ATRA’s 2011 Powertrain ExpoYou need to be at ATRA’s 2011 Powertrain Expo.Why? Not only is ATRA hosting Expo in Vegas this year, but we will be teaming with APRA on the floor show to give you two tradeshows under one roof. You get all the technical and management expertise that ATRA consistently pro-vides, plus the showcasing of new parts from APRA members.

Learn the latest industry trends, network with tons of potential new partners and do it in an exciting environment!

LasVegas

Hot

el A

ccom

mod

atio

ns

October 25-29: $105October 30 - Nov 1: $169

Mention ATRA to get discounted rate before October 6, 2011

Las Vegas Hilton3000 Paradise Rd, Las Vegas, NV 89109

Phone: (800) 635-7711

special events

friday, 10/288:00am - 9:00am

ATRA Member MeetingYou’ve heard it before: ATRA is your Association. And the Member Meeting is your opportunity to give voice to your opinions. This is the one time every year that the ATRA Board and staff all meet together in a forum with its Members to learn what you want from ATRA. It ’s your opportunity to help shape ATRA’s future. Don’t miss out: Whether you’re a Member or planning on becoming one, make plans to join us at this year ’s Member Meeting.

saturday, 10/291:00pm - 2:00pm

ATRA LuncheonAfter an intense morning of seminars, it ’s time to sit down to a sumptuous luncheon, courtesy of ATRA. This is your first real chance to rub elbows and break bread with friends, old and new. Of course, this is more than just a meal: It ’s your chance to enjoy entertainment, discuss what you’ve been learning, and recharge your batteries as you prepare to “shift gears” for an afternoon exploring new products and services on the Expo show floor.

saturday, 10/295:00pm - 7:00pm

Cocktail ReceptionFor many, Expo doesn’t really kick into high gear until the annual Cocktail Reception, as always, hosted by Transtar Industries. Live music, an open bar, and a wide selection of tasty hors d’oeuvres are the backdrop for an evening of fun and revelry, catching up with old friends, and meeting new ones. It ’s the industry networking event of the year!

sunday, 10/308:00am - 9:00am

Industry Supplier MeetingAs a Supplier, your needs are different from those of shop owners. You know it and so do we. That’s why we’re holding our first ever Industry Supplier Meeting, right before the Exhibitor Booth Drawing. We want to hear your thoughts and learn how we can better serve the supply side of our industry. Drop by, enjoy a continental breakfast on us, and let’s discuss how we can address your needs.

sunday, 10/309:00am - 10:00am

2012 Exhibitor Booth DrawingImmediately following the Industry Supplier Meeting, stay for the Booth Drawing and reserve your spot for the 2012 Expo to be held at Bally ’s in Las Vegas. Once again, sharing space with APRA and leading into Industry Week.

What Works Best For You?

52 ATRA’s Powertrain Expo ATRA’s Powertrain Expo

Page 55: May/June 2011

ATRA’s 2011 Powertrain ExpoYou need to be at ATRA’s 2011 Powertrain Expo.Why? Not only is ATRA hosting Expo in Vegas this year, but we will be teaming with APRA on the floor show to give you two tradeshows under one roof. You get all the technical and management expertise that ATRA consistently pro-vides, plus the showcasing of new parts from APRA members.

Learn the latest industry trends, network with tons of potential new partners and do it in an exciting environment!

LasVegas

Hot

el A

ccom

mod

atio

ns

October 25-29: $105October 30 - Nov 1: $169

Mention ATRA to get discounted rate before October 6, 2011

Las Vegas Hilton3000 Paradise Rd, Las Vegas, NV 89109

Phone: (800) 635-7711

special eventsregistration options

What Works Best For You?

Technical orManagement ConferenceThurs., Oct. 27 - Sun., Oct. 30Attend either the Technical or Management

seminars Thursday through Sunday, the Saturday

Luncheon & Cocktail Reception, coffee breaks, Saturday, Sunday & Monday Trade Show

admission, and binders containing the Technical

Powerpoint printouts, Technical seminar program CD or Management worksheet materials.

Trade Show PassSat., Oct. 29 - Mon., Oct. 31

Your Trade Show Pass will give you access to three full days in the exhibit hall and two shows

under one roof! ATRA & APRA have joined forces once again to bring you more than 100

exhibitors!

Oct. 27 - 31Las Vegas, NV

Las Vegas Hilton

Complete Conference

Thurs., Oct. 27 - Sun., Oct. 30

As a Complete Conference attendee you will

have access to all technical & management

seminars Thursday through Sunday, the Saturday

Luncheon & Cocktail Reception, coffee breaks,

Saturday, Sunday & Monday Trade Show

admission, binders containing the Technical

Powerpoint printouts, Technical seminar program

CD and Management worksheet materials,. Audio

CDs will be mailed to all Complete Conference

attendees after the Expo.

ATRA’s Powertrain Expo ATRA’s Powertrain Expo 53

Page 56: May/June 2011

ATRA’s 2011 Powertrain ExpoYou need to be at ATRA’s 2011 Powertrain Expo.Why? Not only is ATRA hosting Expo in Vegas this year, but we will be teaming with APRA on the floor show to give you two tradeshows under one roof. You get all the technical and management expertise that ATRA consistently pro-vides, plus the showcasing of new parts from APRA members.

Learn the latest industry trends, network with tons of potential new partners and do it in an exciting environment!

LasVegas

Hot

el A

ccom

mod

atio

ns

October 25-29: $105October 30 - Nov 1: $169

Mention ATRA to get discounted rate before October 6, 2011

Las Vegas Hilton3000 Paradise Rd, Las Vegas, NV 89109

Phone: (800) 635-7711

can i register at the door?

Yes. The following are the dates and times for On-Site Registration:

Thursday, October 27: 2pm - 6pmFriday, October 28: 8am - 3pmSaturday, October 29: 8am - 3pmSunday, October 30: 9am - 2pmMonday, October 31: 9am - 1pm

what are the hotel rates?

ATRA has negotiated a $105 per night room rate for the nights of October 25 - 29 and $169 per night for the nights of October 30 - November 1. The cut-off dates for these special rates is October 6. To make your reservations please call the hotel directly at (800) 635-7711 and mention ATRA.

does ATRA make hotel reservations or is it included in the cost of registration?

All attendees make their own hotel accommodations directly with the Las Vegas Hilton by calling (800) 635-7711. Mention ATRA to receive your discount room rate. Room reservations are not included with your conference registration.

what are the registration cut-off dates for Expo?

The early registration cut-off date at the discount price is 9/16/11. The late registration cut-off date is 10/14/11. Any registrations made after 10/14/11 will need to be done on-site at the event.

did you receive my registration? am i registered?

Your confirmation will automatically be mailed to you immediately after your registration is processed. Please contact ATRA at (800) 428-8489 if you have not received your confirmation.

does my guest need to register?

Yes, everyone attending the seminars or trade show must have an official badge and registration - except babies in strollers. Spouses and children of conference registrants may be eligible to receive free trade show access. Please call for details.

can i change one of my paid registrations from one person to another?

Yes, you can switch the name on one or more of your registrations up to 10 days before the event at no charge. Any changes made within 10 days of the event will be charged $10 each. Call (800) 428-8489 with any changes you’d like to make.

frequently asked questionswhat if i want to attend more than one seminar in a session?

There will be audio tapes available for all of the seminar sessions. All complete conference registrants will receive a free audio CD which will be mailed at the end of the Expo.

4 Easy Ways to RegisterCall: (800) 428-8489 or (805) 604-2000Online: www.powertrainexpo.comSend Reg form by fax: (805) 988-6761

Send Reg form by mail:

ATRA Powertrain Expo Registration2400 Latigo AveOxnard, CA 93030

Registration InformationEnrollment is on a first-come, first-serve basis. Seating is limited by room size. Seminars start promptly at their scheduled time. Arrive early to be sure of good seating, and to meet with instructors and other seminar attendees. Recording is not permitted.

What’s Included Complete Conference: admission to all technical & management seminars Thursday through Sunday, Saturday Luncheon & Cocktail Reception, coffee breaks, Saturday, Sunday & Monday Trade Show admission, binders containing the Technical Powerpoint printouts, Technical seminar program CD and Management worksheet materials. Audio CDs will be mailed to all Complete Conference attendees after the Expo. Technical or Management Conference: admission to either the Technical or Management seminars Thursday through Sunday, Saturday Luncheon & Cocktail Reception, coffee breaks, Saturday, Sunday & Monday Trade Show admission, and binders containing the Technical Powerpoint printouts, Technical seminar program CD or Management worksheet materials. Trade Show: admission to the trade show only

Cancellation PolicyAll cancellation requests must be made in writing and mailed to: ATRA’s Powertrain Expo Registration, 2400 Latigo Ave, Oxnard, CA 93030 or FAX to (805) 988-6761. Cancellations received before September 16, 2011 will be subject to a 5% cancellation fee. Cancellations received between September 17, 2011 and October 14, 2011 will be subject to a 15% cancellation fee. Cancellations received after October 14, 2011 will be subject to a 25% cancellation fee.

There will be no exceptions to this policy.

54 ATRA’s Powertrain Expo

Page 57: May/June 2011

ATRA’s 2011 Powertrain ExpoYou need to be at ATRA’s 2011 Powertrain Expo.Why? Not only is ATRA hosting Expo in Vegas this year, but we will be teaming with APRA on the floor show to give you two tradeshows under one roof. You get all the technical and management expertise that ATRA consistently pro-vides, plus the showcasing of new parts from APRA members.

Learn the latest industry trends, network with tons of potential new partners and do it in an exciting environment!

LasVegas

Hot

el A

ccom

mod

atio

ns

October 25-29: $105October 30 - Nov 1: $169

Mention ATRA to get discounted rate before October 6, 2011

Las Vegas Hilton3000 Paradise Rd, Las Vegas, NV 89109

Phone: (800) 635-7711

frequently asked questions

Company Name ATRA Account Number

Contact Person: (will receive all correspondence)

Address

City State Zip

Country

Area Code Phone No. Fax No.

Email Address

( ) ( )

Registration Form October 27th - 31st, 2011Las Vegas, NV

TO REGISTER: Call toll free 1-800-428-8489 or FAX this completed form to 805-988-6761

Before Sept. 16th Sept. 17th - Oct. 14th ALL

REGISTRATION FEES Qty Member Non Mem Member Non Mem ON-SITE SUBTOTAL

Complete Conference Registrant* _____ $ 395 $ 495 $ 445 $ 545 $ 595 $____________

Technical or Management Conference* _____ 345 445 395 495 545 $____________

Trade Show _____ 10 10 10 10 30 $____________

Extra Luncheon Ticket _____ 45 45 45 45 65 $____________(Included with Complete, Tech & Management Conferences)

TOTAL $____________

PAYMENT INFORMATION* Check enclosed payable and mail to: ATRA, 2400 Latigo Avenue, Oxnard, CA 93030 Check # ___________________ Charge to: * MasterCard * Visa * AMEX * Discover

Card Number __________________________________________________________ Expiration Date Security Code

Print Name on Card ___________________________________________________________________ Signature _________________________________________________

Discount for current ATRA Members only. Join today and enjoy the member discount right away!

Badges will be issued from this list. Use a separate sheet for additional registrations.*

PLEASE PRINT CLEARLY Complete Trade Conference Technical Management Show Luncheon

NAME ______________________________________________________________________________ £ £ £ £ £

NAME ______________________________________________________________________________ £ £ £ £ £

NAME ______________________________________________________________________________ £ £ £ £ £

NAME ______________________________________________________________________________ £ £ £ £ £

NAME ______________________________________________________________________________ £ £ £ £ £

CONFERENCES(Includes Luncheon and Trade Show)

I do not wish to receive any advertising or promotional material from Exhibitors.

*Conference Registrants may receive Trade Show Passes for spouse and/or children by contacting ATRA Registration at 1-800-428-8489.

Other Categories

ATRA’s Powertrain Expo

Every 5th Conference attendee is free! Call ATRA for details

Page 58: May/June 2011

ATRA’s 2011 Powertrain ExpoYou need to be at ATRA’s 2011 Powertrain Expo.Why? Not only is ATRA hosting Expo in Vegas this year, but we will be teaming with APRA on the floor show to give you two tradeshows under one roof. You get all the technical and management expertise that ATRA consistently pro-vides, plus the showcasing of new parts from APRA members.

Learn the latest industry trends, network with tons of potential new partners and do it in an exciting environment!

LasVegas

Hot

el A

ccom

mod

atio

ns

October 25-29: $105October 30 - Nov 1: $169

Mention ATRA to get discounted rate before October 6, 2011

Las Vegas Hilton3000 Paradise Rd, Las Vegas, NV 89109

Phone: (800) 635-7711

Together Again!

Powertrain Expo & Big R Show

Trade Show DatesOctober 29 - 31

Las Vegas HiltonLas Vegas, NV

Over 100

Industry

Companies

exhibiting their

latest products

& services!

Your Trade Show Pass gives you admission

to 2 shows under 1 roof!

Official Kick-Off to Industry Week!SEMA & AAPEX shows immediately follow!

Page 59: May/June 2011

SUPPLIERMEMBER

Page 60: May/June 2011

58 GEARS May/June 2011

Iwas sitting at the kitchen counter a few weeks ago, talking to my brother about his 2004 F150. We

needed to replace the clutch fluid: His truck has 260,000+ miles on it and the fluid looked like chocolate milk.

As we were talking, my 16-year-

old daughter Paige was sitting with us. Suddenly she started giggling hysteri-cally. When I asked what was so funny, she replied, “You guys are talking a totally different language. I have no idea what you’re saying.”

I chuckled, and explained what we

were talking about: What the clutch is, how it works, what the fluid does, and why it needed to be replaced. I found myself explaining the repair in very simple terms, and it worked. She under-stood what we were going to do and it made sense to her.

It’s All About Communication by Lance Wiggins

members.atra.comwww.atra.com

FROM THE TECH DIRECTOR

Page 61: May/June 2011

GEARS May/June 2011 59

Imagine how this would have played out if the situation were a little different: Instead of my daughter listening to a conversa-tion about my brother’s truck, supposed she’d been a customer asking about her car.

The customer’s already stressed because her car has a problem. Add to that the difficulty in asking a stranger for help. And now she’s fighting to understand an explanation laced with jargon and tech-speak.

Some customers would head straight for the door. And who could blame them?

There’s a saying that goes, “If you can’t dazzle them with brilliance, baffle them with BS.” It’s a funny line, and in some situations it might even be a good strategy. But not when you’re dealing with a customer who’s come to your shop with a problem. There it’s just bad business.

Remember, the customer’s con-cerns go deeper than just “what’s wrong,” or even whether you know how to fix it. They’re also concerned with whether you’re being honest with them and giving them a fair price for work they really need.

This can be especially true with women who’ve never dealt with you or your shop before. They’re often uneasy about the reputation of auto mechanics:

One of the services we’ve been offering lately at ATRA

has been to answer consum-

er questions. We get about

60 emails a month through the ATRA.com

web site.

Used, Newand Rebuilt Hard Par t s Sof t Par t s Elec tr ical

Components

& Flywheels

The 2011

Slauson Book

avai lable now

at S lauson.com

… ask about custom catalogs for your

business

Order Online 24/7 at www.slauson.com

Phone Hours: 7:00 am to 5:00 pm/ PSTCall (800) 421-5580 • Local (310) 768-2099

FAX ( 310) 768-8298 • Se habla Español!

Our Hard Parts Expertise saves you time, money and headaches. We can do everything the BIG BOYS can – and then some! Because, when it comes to Hard Parts we literally Wrote the Book. In fact, you probably have a Slauson Book in your shop right now ... and so do most other parts suppliers. Not only that, but we were the first to create a digital catalog and ordering system, again setting the industry standard for Hard Parts identification.

Slauson Transmission PartsMaking Hard Parts … Simple

Page 62: May/June 2011

60 GEARS May/June 2011

“They’ll sell you whatever they want because they figure we won’t know the difference.” By using big words and industry jargon, you’re just reinforcing their fears.

The key is learning to speak to the customer; not at her… or him. You have to reach out to her on her level, and make sure she’s comfort-able with your explanation. That connection is essential for helping develop the trust that’s a critical part of the equation that defines customer service.

One of the services we’ve been offering lately at ATRA has been to answer consumer ques-tions. We get about 60 emails a month through the ATRA.com web site. Sometimes those questions are very technical. But most of the time, they’re asking us to verify what they’ve been told, because they’re experiencing a trust issue with a shop or technician.

My job is to answer those ques-tions as clearly as I can. Very often that means breaking my explana-tions down into simple terms and concepts. Words and abbreviations that we take for granted — like TPS or EGR — have no real mean-ing to the consumer. So I have to explain those concepts in simpler terms. And I have to relate those systems to the problem they’re having, so they know why it could affect their car’s operation.

At the same time, I always point them toward a nearby ATRA Member shop to help them through the specific conditions. That way, if there’s additional ser-vice necessary, we can help them work through the problem and come up with a solution that’ll satisfy the consumer.

The object isn’t just to fix their cars; it’s also to make sure they’re comfortable with the solu-tions. And most importantly, we want to make sure they feel good about having contacted ATRA and brought their cars to an ATRA Member shop.

Since we began offering this program, I’ve received over 300 response emails from consumers who’ve had their cars fixed, and

are planning to refer ATRA and the ATRA Member shop to their friends.

It’s an important step toward build-ing ATRA’s reputation as the name to trust for transmission service and

repair. But it’s not something we can do alone. You need to do your part by remembering a key element of con-sumer trust is all about communication.

It’s All About Communication

Page 63: May/June 2011

Milwaukee

NashvilleLos Angeles

Toronto

BridgeportPortland

Salt Lake City

Detroit

Vancouver

ATRA.com has become the most visited

Web site in the transmission industry.

Thousands of new customers have been using ATRA’s

Web site to find transmission repair shops in their area.

It can be. Being an ATRA member means ATRA will place a link to your Web site on ATRA.com, where customers can use the local search feature to find shops in their area. This tool is beginning to appear in top search results for transmission repair on Google. This means people looking for shops in search engines are being directed to ATRA’s Web site and ATRA members.

The page views have doubled since the launch of ATRA’s local search feature. That’s potential business you cannot even begin to gain strictly from word-of-mouth referrals.

Your Web site is an essential tool to get transmissions in need of repair into your shop. Now it can be even more powerful. Join ATRA today and start reaping the benefits of ATRA’s Web presence.

Visit members.ATRA.com or call 805-604-2000

AUTOMATIC TRANSMISSIONREBUILDERS ASSOCIATION

Cleveland

ATRA.comATRA.com

Vancouver

DrivingCUstomersDrivingCUstomersDrivingCUstomersto yoUDrivingCUstomersto yoU is your shop one of them?

Milwaukee

NashvilleLos Angeles

Toronto

BridgeportPortland

Salt Lake City

Detroit

Vancouver

ATRA.com has become the most visited

Web site in the transmission industry.

Thousands of new customers have been using ATRA’s

Web site to find transmission repair shops in their area.

It can be. Being an ATRA member means ATRA will place a link to your Web site on ATRA.com, where customers can use the local search feature to find shops in their area. This tool is beginning to appear in top search results for transmission repair on Google. This means people looking for shops in search engines are being directed to ATRA’s Web site and ATRA members.

The page views have doubled since the launch of ATRA’s local search feature. That’s potential business you cannot even begin to gain strictly from word-of-mouth referrals.

Your Web site is an essential tool to get transmissions in need of repair into your shop. Now it can be even more powerful. Join ATRA today and start reaping the benefits of ATRA’s Web presence.

Visit members.ATRA.com or call 805-604-2000

AUTOMATIC TRANSMISSIONREBUILDERS ASSOCIATION

Cleveland

ATRA.comATRA.com

Vancouver

DrivingCUstomersDrivingCUstomersDrivingCUstomersto yoUDrivingCUstomersto yoU is your shop one of them?

Milwaukee

NashvilleLos Angeles

Toronto

BridgeportPortland

Salt Lake City

Detroit

Vancouver

ATRA.com has become the most visited

Web site in the transmission industry.

Thousands of new customers have been using ATRA’s

Web site to find transmission repair shops in their area.

It can be. Being an ATRA member means ATRA will place a link to your Web site on ATRA.com, where customers can use the local search feature to find shops in their area. This tool is beginning to appear in top search results for transmission repair on Google. This means people looking for shops in search engines are being directed to ATRA’s Web site and ATRA members.

The page views have doubled since the launch of ATRA’s local search feature. That’s potential business you cannot even begin to gain strictly from word-of-mouth referrals.

Your Web site is an essential tool to get transmissions in need of repair into your shop. Now it can be even more powerful. Join ATRA today and start reaping the benefits of ATRA’s Web presence.

Visit members.ATRA.com or call 805-604-2000

AUTOMATIC TRANSMISSIONREBUILDERS ASSOCIATION

Cleveland

ATRA.comATRA.com

Vancouver

DrivingCUstomersDrivingCUstomersDrivingCUstomersto yoUDrivingCUstomersto yoU is your shop one of them?

Milwaukee

NashvilleLos Angeles

Toronto

BridgeportPortland

Salt Lake City

Detroit

Vancouver

ATRA.com has become the most visited

Web site in the transmission industry.

Thousands of new customers have been using ATRA’s

Web site to find transmission repair shops in their area.

It can be. Being an ATRA member means ATRA will place a link to your Web site on ATRA.com, where customers can use the local search feature to find shops in their area. This tool is beginning to appear in top search results for transmission repair on Google. This means people looking for shops in search engines are being directed to ATRA’s Web site and ATRA members.

The page views have doubled since the launch of ATRA’s local search feature. That’s potential business you cannot even begin to gain strictly from word-of-mouth referrals.

Your Web site is an essential tool to get transmissions in need of repair into your shop. Now it can be even more powerful. Join ATRA today and start reaping the benefits of ATRA’s Web presence.

Visit members.ATRA.com or call 805-604-2000

AUTOMATIC TRANSMISSIONREBUILDERS ASSOCIATION

Cleveland

ATRA.comATRA.com

Vancouver

DrivingCUstomersDrivingCUstomersDrivingCUstomersto yoUDrivingCUstomersto yoU is your shop one of them?

Milwaukee

NashvilleLos Angeles

Toronto

BridgeportPortland

Salt Lake City

Detroit

Vancouver

ATRA.com has become the most visited

Web site in the transmission industry.

Thousands of new customers have been using ATRA’s

Web site to find transmission repair shops in their area.

It can be. Being an ATRA member means ATRA will place a link to your Web site on ATRA.com, where customers can use the local search feature to find shops in their area. This tool is beginning to appear in top search results for transmission repair on Google. This means people looking for shops in search engines are being directed to ATRA’s Web site and ATRA members.

The page views have doubled since the launch of ATRA’s local search feature. That’s potential business you cannot even begin to gain strictly from word-of-mouth referrals.

Your Web site is an essential tool to get transmissions in need of repair into your shop. Now it can be even more powerful. Join ATRA today and start reaping the benefits of ATRA’s Web presence.

Visit members.ATRA.com or call 805-604-2000

AUTOMATIC TRANSMISSIONREBUILDERS ASSOCIATION

Cleveland

ATRA.comATRA.com

Vancouver

DrivingCUstomersDrivingCUstomersDrivingCUstomersto yoUDrivingCUstomersto yoU is your shop one of them?

Milwaukee

NashvilleLos Angeles

Toronto

BridgeportPortland

Salt Lake City

Detroit

Vancouver

ATRA.com has become the most visited

Web site in the transmission industry.

Thousands of new customers have been using ATRA’s

Web site to find transmission repair shops in their area.

It can be. Being an ATRA member means ATRA will place a link to your Web site on ATRA.com, where customers can use the local search feature to find shops in their area. This tool is beginning to appear in top search results for transmission repair on Google. This means people looking for shops in search engines are being directed to ATRA’s Web site and ATRA members.

The page views have doubled since the launch of ATRA’s local search feature. That’s potential business you cannot even begin to gain strictly from word-of-mouth referrals.

Your Web site is an essential tool to get transmissions in need of repair into your shop. Now it can be even more powerful. Join ATRA today and start reaping the benefits of ATRA’s Web presence.

Visit members.ATRA.com or call 805-604-2000

AUTOMATIC TRANSMISSIONREBUILDERS ASSOCIATION

Cleveland

ATRA.comATRA.com

Vancouver

DrivingCUstomersDrivingCUstomersDrivingCUstomersto yoUDrivingCUstomersto yoU is your shop one of them?

Milwaukee

NashvilleLos Angeles

Toronto

BridgeportPortland

Salt Lake City

Detroit

Vancouver

ATRA.com has become the most visited

Web site in the transmission industry.

Thousands of new customers have been using ATRA’s

Web site to find transmission repair shops in their area.

It can be. Being an ATRA member means ATRA will place a link to your Web site on ATRA.com, where customers can use the local search feature to find shops in their area. This tool is beginning to appear in top search results for transmission repair on Google. This means people looking for shops in search engines are being directed to ATRA’s Web site and ATRA members.

The page views have doubled since the launch of ATRA’s local search feature. That’s potential business you cannot even begin to gain strictly from word-of-mouth referrals.

Your Web site is an essential tool to get transmissions in need of repair into your shop. Now it can be even more powerful. Join ATRA today and start reaping the benefits of ATRA’s Web presence.

Visit members.ATRA.com or call 805-604-2000

AUTOMATIC TRANSMISSIONREBUILDERS ASSOCIATION

Cleveland

ATRA.comATRA.com

Vancouver

DrivingCUstomersDrivingCUstomersDrivingCUstomersto yoUDrivingCUstomersto yoU is your shop one of them?

Milwaukee

NashvilleLos Angeles

Toronto

BridgeportPortland

Salt Lake City

Detroit

Vancouver

ATRA.com has become the most visited

Web site in the transmission industry.

Thousands of new customers have been using ATRA’s

Web site to find transmission repair shops in their area.

It can be. Being an ATRA member means ATRA will place a link to your Web site on ATRA.com, where customers can use the local search feature to find shops in their area. This tool is beginning to appear in top search results for transmission repair on Google. This means people looking for shops in search engines are being directed to ATRA’s Web site and ATRA members.

The page views have doubled since the launch of ATRA’s local search feature. That’s potential business you cannot even begin to gain strictly from word-of-mouth referrals.

Your Web site is an essential tool to get transmissions in need of repair into your shop. Now it can be even more powerful. Join ATRA today and start reaping the benefits of ATRA’s Web presence.

Visit members.ATRA.com or call 805-604-2000

AUTOMATIC TRANSMISSIONREBUILDERS ASSOCIATION

Cleveland

ATRA.comATRA.com

Vancouver

DrivingCUstomersDrivingCUstomersDrivingCUstomersto yoUDrivingCUstomersto yoU is your shop one of them?

DRIVING Customers TO YOU

Page 64: May/June 2011

62 GEARS May/June 2011

For years the answer was fairly simple… and pretty much the same in every transmission

shop across the country. If the trans-mission is broken, you had one choice: rebuild it. Simple, right?

Maybe not. In fact, today, a number of shops are proving that the “rebuild only” business model isn’t the only way to run a successful transmission shop.

For years now, ATRA’s CEO Dennis Madden has stressed the impor-tance of discovering and addressing your customers’ needs. It’s a legitimate consideration, and one that’s easy to forget about when confronted with the dollar signs for a transmission rebuild.

Keep in mind that one of those needs often involves cost. Sure, the cus-tomer’s transmission is broken or worn out; he has to get it fixed if he’s going to put his car back on the road. But if he can’t scrape together the $3500 to pay for a full rebuild, nothing you can say or do is going to change that.

The rebuild-only mentality began in a different era. Back then a rebuild would cost maybe $300 or $400 — a lot of money in those days, but there wasn’t much you could save and still provide a respectable repair. Once you had the transmission on the bench you were committed to the bulk of the job. The parts were only a few bucks, so skipping a clutch pack wasn’t going to save anything.

Used transmissions? They were a crapshoot, because cars didn’t get

pieced out until they had a lot of miles on them. And remans hadn’t become a viable solution… yet.

Today a lot has changed in the transmission business (seriously, is there any way I can get paid for every time I say that?) Today, $3000 for a rebuild may mean the customer got lucky!

But those changes have created a number of viable options for you and your customers… options that make it possible for you to help meet their financial needs, while still allow-ing you to earn a reasonable profit. Those options include remans, targeted repairs, and even used units.

Think that’s just giving up? Or giv-ing in? I talked to a couple shop own-ers who are taking advantage of those options and are enjoying record sales because of them.

Six years ago, Glen Burnie Transmissions in Maryland was just scraping by, according to shop owner Mark Schwartzman. They had over 50 employees, including nine rebuild-ers. Then Mark transformed his way of thinking: He started by becoming a regional distributor for Certified Transmission.

Today Glen Burnie has 18 employ-ees and no rebuilders. And last year they did nearly $6 million in business! A fluke? This year he’s on track to beat those sales by about 2%. Between 15-18% of those sales are “carryout” units; transmissions bought by other

shops or individuals to install them-selves.

The bulk of his business is sell-ing remans and used transmissions. He has a fulltime outside sales person, Kimberly Hepburn, who introduces other shops to their product line and services.

Used transmissions? How can that be profitable? Funny thing about that: While our business was changing, so was the insurance industry. And today, many cars are totaled simply because the airbags deployed. Which means there are a lot of used transmissions available with only 10 to 20 thousand miles on them — just broken in.

What’s more, some of those trans-missions are available for just a couple hundred dollars. So Glen Burnie’s tech-nicians can install a used unit for any-where from $1200 to $1700 and still make just as much as they would have with a rebuild. And the customer saves $1000 or more on the job.

As Mark explains, “I’ve already spent the money for advertising to bring the customers in the door. It makes no sense to let them walk out just because they can’t afford a $3000 repair… not when I can offer them a lower-cost alternative, and still make a good profit.”

The salvage yard offers Mark a 6-month, 6000-mile warranty on its used units, and allows him to extend the warranty for just a few bucks more.

Of course, not every transmis-sion can be purchased used. Some are known to have too many problems; oth-ers cost too much to be profitable, when they’re available at all.

And mileage matters: On one car, 20–30,000 miles is about the limit for accepting a used transmission. On oth-

Sometimes a Rebuild Isn’t the Only Answer

by Steve Bodofskymembers.atra.com

www.atra.com

Page 65: May/June 2011

GEARS May/June 2011 63

ers, 60–70,000 is still fine, as long as the oil looks clean and the price is reasonable.

This is where experience comes in: You have to know which transmissions are worth trying and which aren’t a good risk. Take a look through your records for the last few years. Does the unit tend to fail around 80,000 miles? Then you won’t want to install anything with much more than 20,000 miles. But if the average mileage for a failure tends to be closer to a quarter million miles, 60,000 miles is barely a drop in the bucket.

Of course, Mark is an extreme case. He’s completely transformed his business model from the standard transmis-sion repair shop. But Glen Burnie Transmissions isn’t the only shop that’s offering its customers alternatives to the high price of rebuilds. Dave Riccio of Tri-City Transmission is doing it, too (see the profile on Tri-City in the January/February 2011 issue of GEARS). And Dave has added another service alter-native to the mix: targeted repair.

Sure, every transmission shop will replace a solenoid or a valve body without selling a full rebuild. But once the unit reaches the bench, most shops insist on going the rebuild route.

This is where Dave differs. “We’ll sometimes install just a torque converter in a car with 90,000 miles. Some shop owners think I’m crazy for doing that. But if the converter is the only problem and the customer really can’t afford a rebuild, why not? We make a buck on the job and the cus-tomer gets his car back on the road.”

Another place where Tri-City can sometimes save its customers money is on front-wheel drive units, where the differential is quiet and working okay. In that case they might agree to leave the differential alone, and not run the case through the parts washer. The customer saves a few hundred dollars on the job, and still gets a transmission that works like it just had a complete rebuild.

A big difference with today’s transmissions is parts cost. Twenty years ago the clutches in a transmission might have cost only five or ten bucks; there was no savings in rebuild-ing one drum and not the others. But the clutches in today’s transmissions can easily cost a few hundred dollars. So if the customer’s up against it, and one or two clutch packs are okay, there really may be a benefit in rebuilding just the drums that are bad and leaving the rest alone.

Tri-City also offers used transmissions when they’re available and are a reasonable alternative. But they go a step further: They open the unit and check the clutches. Then they replace the filter and the outside seals, and fill it with new oil. That way they’re fairly confident that the used transmission won’t leak, and will hold up for a reasonable amount of time.

One of the most critical considerations when offering the customer a lower-cost alternative is communication. Dave makes sure the customer understands that he isn’t getting a rebuilt transmission, and that the job may involve a bit of risk. And Dave offers to share that risk with the customer.

With used transmissions or targeted repairs, Dave offers a limited, one-year, 12,000-mile warranty. The warranty is only good at Tri-City: He doesn’t offer the Golden Rule Warranty, and there’s no outside coverage, except in special cases.

And the warranty is 50-50: Both Dave and the customer

accept half the risk. If the job cost $1600, and the transmis-sion fails while it’s under the warranty, Dave credits the cus-tomer $800 toward the price of a rebuild.

As Dave sees it, he made money on the repair, so if he has to cut into his profit on a rebuild to keep the customer happy, it’s worth it. And since his rebuilders went through the unit, he knows his risk is limited. How limited? Over the last year, only one transmission had to come back for a warranty rebuild after a targeted repair. Not a bad average.

In addition to explaining the process to the customer, Dave has a special warranty form, which explains the service that was performed and the limits of the warranty. So the cus-tomer should be well informed about the repair he paid for, and the coverage he’s receiving.

That’s important, because, left to their own devices, cus-tomers will remember that their transmission got fixed and that they paid $1600 for it — still a lot of money to them. The nuances of the repair and the difference between a targeted repair and a rebuild can slip away over time. That’s why it’s critical to spend the time to explain the differences, and clarify those differences on the repair order and the warranty.

Sure, it’s nice to sell a full rebuild. And in some cases a custom rebuild is still the best option for the customer. But sometimes the customers’ needs won’t allow it; they just don’t have the money.

That’s okay; today’s changes in the market have created the conditions to provide a new series of options to address those needs… options that can still provide you with a sub-stantial profit… if you’re willing to embrace them.

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8222b

Page 66: May/June 2011

64 GEARS May/June 2011

Our story begins with a call to the ATRA Technical Hotline from a technician named

Kyle. Kyle said he was working on “a Lincoln with an attitude.”

The car in question was a 2003 Lincoln LS equipped with a 3.0L engine, and a 5R55N transmission with harsh shifts at times (Figure 1). According to Kyle, the owner of the vehicle said he’d been having drivability problems for the past few months: erratic engine idle, “Check Engine” light flashing occasionally, engine surge while driv-ing, and of course, harsh shifting.

The customer had taken his car to a couple local shops to check the driveability issues. After checking the computer system and replacing several sensors, such as the mass airflow sen-sor, TPS, and MAP, he was referred to Kyle to have the transmission operation checked.

Harsh Shifts VerifiedKyle drove the car and immediate-

ly felt the harsh shifts. He returned to the shop, connected his scan tool, and checked for codes; there weren’t any. Then Kyle installed his pressure gauge on the line pressure tap for the PCA and PCSB (pressure control solenoids A and B) circuits and headed out for another test drive.

During this test drive, PCS pressure would climb to over 220 PSI at the same time the harsh shifts were taking place. The Lincoln had a pressure problem.

Checking PCS Solenoid Command

The next step was to check voltage

at the PCS solenoid, to see whether the computer was commanding high pressure. Kyle connected his voltmeter to the PCS circuit (figure 2), close to the PCM (figure 3), and headed out for another test drive.

During the test drive, PCS circuit amperage would drop just before PCS pressure started to rise to 220 PSI (Figure 4). This indicated the computer was actually commanding high line pressure. With the computer command-ing high PCS pressure, it was time to take a look at the computer system.

Checking the Computer System

Ford has issued several techni-

Keep Those Trannys rolling

A Lincoln with an Attitude by Pete Huscher

members.atra.comwww.atra.com

Kyle took the vehicle to his local Ford/Lincoln dealership where they reprogrammed the PCM with the latest update. On the way back to the

shop the transmission continued to have the occasional harsh shift.

Page 67: May/June 2011

GEARS May/June 2011 65

cal bulletins related to programming issues and updates to this PCM, to correct pressure control issues. So I recommended having the PCM repro-grammed with the latest update before spending hours checking PCM inputs, and powers and grounds.

Kyle took the vehicle to his local

Ford/Lincoln dealership where they reprogrammed the PCM with the latest update. On the way back to the shop the transmission continued to have the occasional harsh shift. So, when he got back to the shop, Kyle connected his

scan tool and started checking the PCM inputs.

The scan tool showed the inputs were all within specifications, which suggested a faulty PCM. But, as I explained to Kyle, the Lincoln PCM

Figure 1

Figure 3

Figure 2

Page 68: May/June 2011

66 GEARS May/June 2011

goes for about $1000; not something you throw in without being sure. I rec-ommended checking each individual input and every power and ground to the PCM before condemning it.

Kyle pulled out his meter and started checking each input to the PCM. All were within specifications. Then he checked the PCM powers and

grounds; they were also within speci-fication.

With the inputs, powers, and grounds within specifications, Kyle was fairly confident that he was deal-ing with a faulty PCM, but he was still hesitant to throw a $1000 PCM at the vehicle. So I went over the inputs with him. They were all within specifica-

tions. Then we took another look at the PCM powers and grounds — also all within specifications. All indications pointed to a faulty PCM (Figure 5).

Replacing the Powertrain Control Module

Kyle contacted his local Ford/Lincoln dealership to order a new PCM. They told him the PCM was on backorder, and it would take about six weeks to arrive. So he called me back and asked me to try to help him find a rebuilt PCM. I explained that there was a reason the PCM was on backorder: Ford was having problems with this unit, and a used or rebuilt PCM may come with the same problems. I rec-ommended against installing a used or rebuilt PCM, and suggested waiting for the new PCM to arrive. Kyle agreed.

After the new PCM arrived, Kyle installed it, and then took the vehicle to his local Ford/Lincoln dealership to have it programmed for the vehicle, based on the VIN and security system codes.

Figure 4

A Lincoln with an Attitude

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Page 69: May/June 2011

GEARS May/June 2011 67

Figure 5

Page 70: May/June 2011

68 GEARS May/June 2011

Success is at HandWith the freshly programmed PCM

in the vehicle, Kyle was ready to take the car for a test drive to recheck trans-mission operation. The transmission operated perfectly. The shifts were on time and smooth, each and every time.

Kyle has driven the vehicle several times since replacing the PCM, and the transmission always shifts perfectly.

In ClosingIf you run in to a problem vehicle,

and you suspect a possible computer problem (PCM/TCM/BCM, etc.), be sure to take the time to check the inputs, powers, and grounds to the computer before replacing it. Remember, by per-forming a thorough diagnosis, you, too, can tame your vehicle’s attitude, and keep those trannies rolling.

A Lincoln with an Attitude

The Crew at Seven Oaks Transmission L to R:Lawrence Kruk, Garett DeGrave, Bob De Grave, Brian Fischer, Jim Doe, Maverick (Magic) Williams, Kyle DeGrave

FOR THE TRANSMISSION REBUILDING INDUSTRYGEARSTM

GEARSMagazine.com

Where the Industry GathersGEARSmagazine.com adds more past issues to site.

Tired of rummaging through past issues of GEARS for a certain article or topic – can’t remember which issue it was in or if you even have it any-more? We hear you!

• Now you can search past issues of GEARS (back to October 2008) with more issues being added every month – it’s easy and Free

• Complete article search by author, keywords or publication date Plus….• Looking for parts or service? We’ve got you covered here too with the

all new GEARS Online Buyers Guide• Search by specific category for quick website links to the suppliers of

our industry.

Coming Soon – Look for our new blog features and iPowertrian News – updated and timely news and products that will keep you and your shop on top of our ever changing industry.

GEARSMAGAZINE.com – The Industry’s Information Site

Page 71: May/June 2011

GEARS May/June 2011 69

You Made the Call and ATRA Answered: 3-Year Golden Rule Warranty for All Units

You hear it everywhere: It’s your country… it’s your government… it’s your planet. But when it comes down to it, someone else always seems to be calling the shots… and too often the results aren’t what you’d hoped for.

Well, when we say ATRA is your Association, we really mean it. In a recent Membership Survey, we asked what you’d like ATRA to do for you. The results were overwhelming: extend the 3-year Golden Rule Warranty to cover all transmissions, regardless of manufacturer or age. So that’s exactly what we did.

ATRA already offered Members a 3-year warranty, but only for GM, Ford, and Chrysler, and only on transmissions that were less than 10 years old.

Effective immediately, ATRA Members can now offer a full 3-year Golden Rule Warranty on all make and model transmissions, regardless of age. The new 3-year warranty takes its place along side ATRA’s already familiar 1- and 2-year warranties. Which means you can now complete toe-to-toe with the warranties being offered by reman companies.

“This is a terrific example of how ATRA is supposed to work,” explains ATRA CEO Dennis Madden. “When there’s something that our Members need — something that can help them be more competitive and more profit-able — it’s our job to make that hap-pen. And that’s exactly what we’ve done with the new, 3-year Golden Rule Warranty.”

As with other Golden Rule Warranties, the transmission must be rebuilt to ATRA’s minimum require-ment, and usage standards still apply.

To begin offering these new, 3-year

warranties, contact ATRA’s Member Services and request the new Golden Rule Warranty forms. These forms no longer limit the 3-year warranty to GM, Ford, or Chrysler transmissions; nor are they restricted to trans-missions less than 10 years old. For more details, visit ATRA’s web site http://members.atra.com.

The new 3-year Golden Rule Warranty: One more way that we’re proving every day that ATRA really is your Association.

ATRA’s Ron Brattin Brings SEO to ATRA Members’ Web Sites

There’s little doubt that the internet is quickly replacing the Yellow Pages when consumers shop for services. So it should come as no surprise that ATRA is working to help its Members take full advantage of internet marketing.

One of the most important con-siderations for your internet presence is SEO: Search Engine Optimization. SEO determines your placement in search engines, such as Google and Yahoo: The higher your placement, the more effective your internet marketing will be.

ATRA’s Ron Brattin recently earned his certificate in Search Engine Optimization and Internet Marketing through Web CEO: a leader in internet marketing strategies.

“Ron put a lot of effort into this cer-tification, and we’re really proud of the work he’s accomplished,” says ATRA CEO Dennis Madden. “The results from his optimization techniques are impressive: we’re seeing instant leaps in search engine placement.”

Using exclusive analytical soft-ware, Ron examines your site and

tweaks keywords and content to help you achieve the highest ranking pos-sible. Higher ranking is a lot like place-ment in the Yellow Pages: That’s why you’ll find so many companies with names such as “AAAA Transmissions”; not very creative, but it got them placed ahead of everyone else. And higher placement equals more calls.

Naturally ATRA’s SEO service is available exclusively to ATRA Members. If your site is hosted through ATRA, Ron can make the tweaks directly, to improve your site’s rank-ing immediately. Not hosted through ATRA? That’s okay: Ron can still eval-uate your site and make recommenda-tions.

To take advantage of ATRA’s SEO service, call Ron at 1-805-604-2020. Make sure you have your site URL and passwords available for him to access your site.

SEO is the next step to help you market your shop, and it’s just one more way that ATRA is here to help make your shop more competitive… and more profitable.

MEMBERSHIP MATTERS

You Made the Call and ATRA Answered:

Ron Brattin

Page 72: May/June 2011

70 GEARS May/June 2011

You just acquired a few longtime transmission shops in the area and want to let the town know.

What do you do?Well, if you’re Rapid Transmission

in the San Diego area, you throw a Grand Reopening Bash, and invite the whole town!

Rapid Transmissions has been in operation for over 40 years. It was recently acquired by Jim Alexander, and he relocated two of its stores to newer, larger accommodations. So they wanted to reach out and introduce the community to the new owner and new stores with an open house get-together.

They called all their suppliers and asked them to get involved: Transtar supplied the food; Natpro set up a booth with examples of old and new technology; Southland Clutch brought their performance clutches. The San Diego Mustang Club was in attendance and brought their show cars, along with a local motorcycle club that brought 20-25 bikes.

Mark Raines, operations director for Rapid Transmissions, explained: “It gave us a chance to get together with a lot of the people from the area and show them who we are and what we have to offer.”

Deon Olmos from ATRA’s Member Services department came by with the “ATRA Blimp,” lent a hand, and spoke to folks about the benefits of dealing with an ATRA Member shop. “Deon was a huge help in making our event a success,” claims Mike.

So how did things go? “The response was fantastic,” says Mike. “We planned for 150 people, and over

Rapid Transmissions Gets Its Party On!by Dennis Madden

members.atra.comwww.atra.com

Page 73: May/June 2011

GEARS May/June 2011 71

200 showed up. Jim had to relight the grill and cook up more food!”

We’ve been saying for years that the best way to get your name out there is through community involvement. And what a terrific way for Rapid Trans to make its mark in the neighborhood.

Letter From a Consumer...

Dear Mr. Wiggins,

I want to express our deepest gratitude for your help and the ser-vices of ATRA. As you know from our conversation, my wife and I were on a long distance vacation with our boat in tow when our transmission when out in Placerville Ca. We had never been to Placerville, let alone know of anyone there to help us with such a problem.

Thankfully, we found your com-pany through a friend and with one phone call had a referral to one of your certified shops in close

distance to the hotel we landed at. Once we made contact with J&C Automotive, their professionalism put us right at ease. They provided safe storage for our boat and had the ball rolling on the transmis-sion right away. They are exactly the people and the type of shop you want to deal with at a time like that.

Although my wife and I had an extended vacation in Placerville, we were able to enjoy the area and not stress about our vehicle or who was working on it.

Thank you for your help, thanks ATRA for the service, and thanks to J&C Automotive for being part of your group. Your phone numbers will travel with us from now on!

Sincerely,Stephen DoironSanta Barbara, CA

Page 74: May/June 2011

72 GEARS May/June 2011

POWER INDUSTRY NEWS

GM 6L80E, 6L90E Kits with Pistons from Precision

Precision International is pleased to announce the availability of overhaul kits with pistons (P/N KP33900J) for two GM transmissions:

6L80E: (MYC) 2006-09 Cadillac STS-V, XLR-V (4.4L), XLR (4.6L), Escalade/ESV/EXT (6.2L), XLR (4.6L), Corvette (6.0L,6.2L), GMC Sierra Denali, Yukon Denali /XL Denali (6.2L), Pontiac G8 GT (6.0L), Hummer H2/SUT (6.2).

6L90E: (MYD) 2007-09 Chevy Silverado HD, Suburban, GMC Sierra HD, Yukon XL (6.0L).

Master and banner kits are also available: PI# KP3300J series is sold with and without pistons.

For more information, visit Precision on line at www.TransmissionKits.com.

Dodge Takes the Win with a Goerend Trans!

Congratulations to Aron Nick and his team on winning the 1st Superstock Quick 16 Diesel Drag Race in Bradenton, Florida, February 26, 2011. Aron’s truck was equipped with a Dodge 6.7L, and a 48RE Goerend transmission. He registered a time of 10.90 seconds.

Also congratulations to Ashley Black of Black’s Diesel of Adairsvill, Georgia (www.blacksdiesel.com), with a 5.9L Cummins diesel and a Goerend 48RE transmission, who scored a 4th place finish with a time of 11.47 seconds.

Both teams are proud to run Goerend transmissions in their Dodge trucks.

Visit Goerend’s web site at www.goerend.com to view their extensive testing equipment. Or call Goerend Transmission at 563 778 2719. Shipping worldwide.

Transtar Industries, Inc. is the Premier Provider of Honda and Acura Units

Transtar Industries, Inc., the pre-mier provider of world-class driveline solutions, is also the leading supplier of OE-quality Honda and Acura trans-mission units to the automotive after-market.

“Honda units may be difficult to find in the Aftermarket today. At Transtar, we have coverage of the vast majority of the Honda and Acura total offering,” said Jim Berry, Transtar’s Vice President of Marketing. “Transtar’s extensive inventory allows these units to be shipped next day to virtually every market in the United States. Whether you rebuild, repair, or replace, Transtar has solutions for every customer.”

“Uncommon units can be par-ticularly challenging to transmis-sion rebuilders,” says Mark Russell, Director, Complete Transmission Solutions at Transtar. “We offer solu-tions for those hard-to-build units, like Hondas and Acuras. We have what our customers need, at a great value.”

Remanufactured in the U.S. to the original OE specifications, every Transtar Complete Transmission Unit is fully tested using state-of-the-art equip-ment and is backed by the Transtar Seal of Quality. Units are updated with the latest pieces and fittings and Transtar’s 36-month/100,000 mile premium war-ranty.

Transtar’s representatives are very dedicated to providing exceptional ser-vice. For further details on Honda and Acura units or any driveline kit or com-ponent, customers should contact their Transtar representative or call (855) TRANSTAR.

Mazda FN4A-EL (4F27E) and FS5A-EL (FNR5)

Reverse Bonded PistonMazda has revised the reverse

bonded piston for the FN4A-EL/FS5A-EL transmission.

TransTec® item B81789 (OE FN11-19-5H0A) was originally a notched design on the clutch apply surface. The apply surface is now a continuous, one-piece surface.

This change produces a part that is considered a window-frame design, which creates more contact area with the clutch plates, achieving a uniform clamping load across the clutch plate surface.

The new window frame design will retrofit and can be used in place of the previously notched design for both applications.

When ordering part number B81789 you will receive the new design as stock is depleted on the old design.

For more, visit TransTec on line at www.TransTec.com.

POWERTRAIN INDUSTRY NEWSGEARS does not endorse new products but makes this new information available to readers. If you have a new product, please email the press release information with applicable digital photo or drawing to [email protected] or send by mail to GEARS, 2400 Latigo Avenue, Oxnard, CA 93030.

© 2010 Freudenberg-NOK

11617 State Route 13 • Milan, Ohio 44846 • T: 419-499-2502 • F: 419-499-2804 • www.TransTec.com

11/8/10

Technical Bulletin

A Division of Freudenberg-NOK

Mazda FN4A-EL (4F27E), FS5A-EL (FNR5)Reverse Bonded Piston

Mazda has revised the reverse bonded piston for the FN4A-EL/FS5A-EL transmission.

TransTec® item number B81789 (OE # FN11-19-5H0A) was originally a notched design on the clutch apply surface. (Illustration 1) The apply surface is now a continuous, one piece surface. (Illustration 2) This change produces a part that is considered a window frame design which creates more contact area with the clutch plates, achieving a uniform clamping load across the clutch plate surface.

The new window frame design will retro fit and can be used in place of the previously notched design for both applications.

When ordering part number B81789 you will receive the new design as stock is depleted on the old design.

Illustration 1Early Style B81789

Illustration 2Late Style B81789

© 2010 Freudenberg-NOK

11617 State Route 13 • Milan, Ohio 44846 • T: 419-499-2502 • F: 419-499-2804 • www.TransTec.com

11/8/10

Technical Bulletin

A Division of Freudenberg-NOK

Mazda FN4A-EL (4F27E), FS5A-EL (FNR5)Reverse Bonded Piston

Mazda has revised the reverse bonded piston for the FN4A-EL/FS5A-EL transmission.

TransTec® item number B81789 (OE # FN11-19-5H0A) was originally a notched design on the clutch apply surface. (Illustration 1) The apply surface is now a continuous, one piece surface. (Illustration 2) This change produces a part that is considered a window frame design which creates more contact area with the clutch plates, achieving a uniform clamping load across the clutch plate surface.

The new window frame design will retro fit and can be used in place of the previously notched design for both applications.

When ordering part number B81789 you will receive the new design as stock is depleted on the old design.

Illustration 1Early Style B81789

Illustration 2Late Style B81789

Page 75: May/June 2011

GEARS May/June 2011 73

Mike Davidson Joins Elite as Business Development Coach

Elite Worldwide has announced that Mike Davidson, an award-winning shop owner, has joined the company as its newest business development coach.

In his new role, Davidson will use his years of experience as a shop owner in Little Rock, Arkansas, and the infor-mation he’s attained while serving on numerous industry boards and panels, to help shop owners throughout the U.S. build more profitable businesses.

In addition to owning and operat-ing one of the most successful auto repair shops in the U.S., Davidson is a graduate of the Automotive Management Institute, was the recipi-ent of Arkansas’s NAPA Technician of the Year Award for seven consecutive years, and is a winner of the coveted Better Business Bureau Torch Award for Marketplace Ethics.

Davidson has an affinity for help-ing others, and currently does so by providing viewers with car care tips in local CBS segments.

“Elite is always looking for busi-ness development coaches who not only have a history of success as shop owners, but who have a genuine com-mitment to ethics as well. For an indi-vidual like Mike Davidson to join our team, who not only runs one of top shops in the country, but who has won the Torch Award for Marketplace Ethics, is an absolute honor,” said Bob Cooper, president of Elite Worldwide.

Visit Elite Worldwide on line at www.EliteWorldwideStore.com, or call, toll free, at 1-800-204-3548.

Superior’s New 4T65E AFL Valve Fix for Code P1811

Here’s what happens: Low pres-sure from the AFL signal/balance oil leaks from valve bore wear at the small end of the balance side of the valve bore in the channel plate casting. This wear causes low AFL balance pressure, which is becoming common in 4T65E units and is the main cause for code P1811.

When balance pressure leaks out the end of the valve/bore it doesn’t keep enough AFL balance oil against the AFL valve’s spring load. This causes

the PCS to do one of two things: 1. Send more AFL feed pres-

sure to the balance side, resulting in higher line pressures. This sets codes and makes line pressure unstable when trying to elevate AFL pressures. Or…

2. Leak so badly that it won’t regulate anything, causing line pres-sure to elevate to the point of damaging components.

Either way, the leak creates a vicious cycle as it tries to compensate for itself.

To correct this, Superior offers its K098 AFL valve fix. This newly designed AFL valve-and-spring combo, along with a simple cup plug, will stop the leak. And since the valve’s “Superior” design spreads the load across the entire rear casting, it’s a long term, Simple Solution™, sure to stop wear and leaks in their tracks.

The valve kit is quick and easy to install without purchasing extra tools, reamers, or costly replacement valves and sleeves.

For more information or to locate your closest distributor, visit www.superiortransmission.com.

Lockup Converter for Non-Lockup Transmissions, by Dacco

Alma Products and Dacco have developed a drop-in lockup torque converter for any non-lockup transmission (THM-350 and 400, Powerglide, 727, 904, C-4, C-6).

The unit requires no modifications to hydraulics, hardware, or wiring. Simply swap it the old non-lockup unit to the new one. It’s available in a 10” diameter, and stall speeds range from 1800-5000 RPM. Industrial testing has yielded 15% improvement in fuel economy.

In development for 3 years, it’s perfect for oval track and street/strip muscle cars. The result is better fuel economy, more efficiency (more power to the wheels), lower transmission temperatures, and decreased crank thrust.

In the past, a high stall torque converter would have been too busy for street applications. This new unit allows a high stall for better acceleration and 100% cruising efficiency with lockup. It gives the car owner the option of numerically increasing axle ratio because of a locked converter, which means better acceleration and fuel economy.

Lockup is a feature that will give automatic cars the same MPH in racing as stick shift cars. The converter is fully balanced and has bearings at every interface.

Figure 1. Showing O.E. Design and Common Leak Area. (sets Code 1811)

Figure 2. Showing Superior’s Innovative Proprietary Design.

This is Why they set the Code 1811

Direct drive performance with the drivabilityand e�cency of a lock-up converter

• Applications for circle track, street performance, and restoration.

• Patented lock-up converter for C6, THM 350/400, and Powerglide hydraulic transmissions.

• Improves torque and fuel efficiencies with multi-clutch technology.

• Greater selection of available stall speeds.

• Lower inertia than stock converters.

• Improves transmission durability due to less slip and lower transmission temperature.DROP IN!!

No transmission modificationsor calibration required!

Make sure and

check out

in Booth #4115

Page 76: May/June 2011

74 GEARS May/June 2011

POWER INDUSTRY NEWSThe engineer that patented the

design (Pat #7770703) worked for Chrysler Powertrain engineering for 18 years. Production starts June 1, 2011.

For more information contact Dacco Transmission Parts 866-645-1452, or visit www.daccoinc.com.

Lista International Will Exhibit Its Technician at Eastec 2011

Lista International Corporation will feature its Technician Series tool-boxes at EASTEC 2011, May 17-19 at the Eastern States Exposition in West Springfield, Massachusetts, booth 5423.

Lista International’s Technician Series toolboxes are the largest capac-ity, most durable boxes on the market, at an affordable price. Proudly made in the USA, they feature a rugged design backed by a limited lifetime warranty. They come in five gloss, powder-coated colors, with two-tone color schemes available.

All drawers are full extension with a 440-pound capacity. Drawers come standard with a mesh liner and include a divider and bin tool organization starter kit in the top drawer. Other drawers can be equipped with a variety of divider options.

Technician Series toolboxes are available in a choice of four styles: single bank, double bank, triple bank and two-bay. This enormous selection of footprints and drawer sizes means there’s a toolbox configuration to meet every need.

Worktops transform the toolbox cabinet top into a productive work area. Toolboxes come standard with protec-tive ribbed rubber mat, and are avail-able with optional tops of stainless steel over wood core, stainless steel cover, or butcher block.

The toolboxes feature base options ranging from mobile casters, to fixed-

fork truck bases, to stationary raised bases with leveling.

Visit Lista’s new web site devot-ed to technician toolboxes at www.ListaBox.com.

...Also from Lista International Redesigned Workbench System

Lista International Corporation announces its newly redesigned auto-motive workbench system. Specially designed for automotive service and repair, Lista’s automotive storage and workbench solutions can be easily con-figured to suit specific needs without custom cost.

Lista automotive service bay solu-tions include storage cabinets, tool-boxes, workbenches, and mobile carts. Tough, industrial-grade construction and materials are engineered to stand up to hard use and still look great, while giving technicians quick and easy access to tools, parts, and supplies.

Rather than being limited to off-the-shelf products, Lista offers versatile, customized solutions that optimize the efficiency and productivity of service operations. The company customizes high-density storage and timesaving workspace solutions to bring consistent appearance, efficiency, and space usage to every cubic inch of available space in a dealership.

For more information, visit Lista on line at www.listaintl.com.

TCI® Max-Cool™ Deep Aluminum Pans

Premium cast, high-quality Max-Cool™ deep alumi-

num pans from TCI turn the ordinary into the extraordinary. A black powder-coated finish and the ability to hold a larger fluid supply increases heat dis-sipation, dropping internal transmission temperature by 20º to 30º, extending transmission life.

These pans are built from aircraft-quality aluminum and feature added fins for improved cooling, while a mag-netic drainplug keeps loose metal from being circulated through the transmis-sion.

A unique, O-ringed (where appli-cable) sealing surface protects against leaks. Pans include magnetic drain-plugs, a 1/8” NPT port machined direct-ly into the pan, new stainless steel hardware, and Allen wrenches.

For more information on Max-Cool™ pans or to see other great TCI® high performance drivetrain compo-nents, visit www.tciauto.com, or call toll free at 888-776-9824.

JDS Worldwide of Miami to Open in New Location!

After 20 years of experience and knowledge of the industry gave way to the creation of JDS Worldwide in 2004, a surge of consumer loyalty and confi-dence has allowed JDS Worldwide to once again expand to meet the demands that its customers have come to expect.

JDS Worldwide will be moving to a new location in the heart of the com-mercial district of Miami. With a new warehouse providing more than twice its previous capacity, JDS is poised to provide better access to both its existing customers and new clients.

“Our new location is an excel-lent venue, which will allow for a larger inventory, giving our customers greater access to our products and our company,” said Joe De Santino, presi-dent of JDS Worldwide. “As both our

Page 77: May/June 2011

GEARS May/June 2011 75

international and domestic client bases continue to grow, we found that, to continue to deliver the level of quality and performance our customers have come to expect, this relocation was a necessity.”

For more information please visit www.jdsworlwide.com.

JASPER Offers Remanufactured GM 6-Speed Transmissions

Jasper Engines & Transmissions, the nation’s leader in remanufactured products, has added the GM 6L80 and 6L90E 6-speed transmissions to its remanufactured lineup, and are avail-able for these 2007-2009 vehicles:

• Chevrolet Yukon Denali, Avalanche and Suburban

• GMC Sierra Denali• Cadillac Escalade• Chevrolet/GMC C/K 1500-

3500 pickupsThese transmissions are unique

in that the transmission control mod-ule (TCM) is inside the transmission. “These control modules are vehicle identification number (VIN) specific and must be reprogrammed accord-ingly,” says James Corbin, JASPER quality systems and new product devel-opment manager. “JASPER will ship these units already programmed per the vehicle VIN from the factory.”

Every JASPER remanufactured transmission is subjected to strict, high-quality processes:

• Disassembly, meticulous inspection, and cleaning of components.

• All new and remanufactured parts are carefully inspected for correct tolerances to assure dependability.

• JASPER’s research and product development ensures inherent OEM design problems are cor-

rected.• Dynamometer testing of domes-

tic automatic transmissions simulates in-vehicle operation to assure trouble-free product results.

• An available Premium Service Plan offers customers even greater value.

Each transmission is covered by JASPER’s 3-year/100,000 mile nation-wide transferable parts and labor war-ranty. Full warranty disclosure is avail-able on our web site or upon request.

For more information on the GM 6L80/90E and JASPER’s complete line of remanufactured transmissions, please call 800-827-7455, or log onto www.jasperengines.com.

Precision Introduces JF011E Overhaul Kit

Precision International has intro-duced overhaul kits for JF011E trans-missions.

This unit is a belt-driven CVT for medium FWD vehicles, applicable for up to 2.5 liter class vehicles. Part num-ber 73900GX covers years 2007-2010 used in:

• Jeep Compass, Patriot• Dodge Caliber• Nissan Serena, Bluebird

Sylphy, Dualis• Nissan Altima, Maxima,

Lafesta, X-Trail (2.5L)• Nissan Rogue, Sentra• Renault Koleos• Suzuki Kizashi, Landy• Mitsubishi Outlander, Delica

D5• Mitsubishi Galant Fortis, RVR.Master and Banner kits are also

available.

For more information, visit www.transmissionkits.com.

Midwest Hard Parts Now Selling Wholesale

Midwest Hard Parts, Inc. has pro-vided top quality transmission hard parts to transmission shops for over 10 years.

They’re proud to announce the opening of a wholesale division. Their goal is to offer the same top quality parts to suppliers and transmission parts stores at reduced prices, to allow for the supplier and store to make a reasonable markup and still be able to offer their customers a fair market price.

Per customer request, MHPI offers custom packing and labeling. They guarantee 100% blind shipping using plain boxes and going as far as to cut their name off the shipping label.

Whether it’s foreign or domestic, MHPI prides itself on stocking hard-to-find parts. So leave the hard, greasy work of teardown to them, and buy a clean, ready-to-put-on-the-shelf part.

Contact Midwest Hard Parts at 1-877-799.4783 and request a copy of their Frequently Sold Parts price sheet.

Mustang Introduces New Universal Transmission Dyno.

Mustang’s latest product innova-tion for automotive transmission repair and remanufacturing professionals is MAE-LDU-40, a universal transmis-sion dynamometer that represents the most advanced, next-generation dyna-mometer for testing light-duty automat-ic passenger car and light truck inline and transverse transmissions.

Mustang designed the new system to specifically address the short-com-

Page 78: May/June 2011

76 GEARS May/June 2011

POWER INDUSTRY NEWSings of the standard transmission dynos found in the market today. The result is a transmission dynamometer that is more easily adaptable, more accurate, more user-friendly, with a more flexible software and data acquisition package, and most importantly, is more sensible from an economic standpoint.

The new LDU-40 universal trans-mission dynamometer is a quantum leap forward from the outdated systems that once upon a time were considered state-of-the-art. Take your transmission testing to an unprecedented level of accuracy, efficiency and usability.

Forget the hassles of using custom mounting plates and spacers to get a torque converter fitted just right. Mount and test transmissions faster and easier than ever before with a universal sys-tem so flexible, you can change setup configurations in a matter of minutes, with a single operator.

Universal HardwareThe MAE-LDU-40 dynamometer

is by far the most easily adaptable test system on the market. Test a wide variety domestic and foreign rear-wheel transmissions without the need to purchase countless custom mounting plates.

Our patented Universal Adapter Plate virtually eliminate the need to have expensive custom plates for each transmission you need to test – saving you both time and money and simplify-ing your testing operations.

Mustang’s system easily adjusts to fit any torque converter without the need for complicated spacers and bush-ing combinations, making it easier to center and mount more transmissions faster.

Our rotating head stock also allows you to easily adapt and configure the test stand to test front wheel drive trans-verse transmissions, including Honda and Mitsubishi, and longitudinal 42LE transmissions such as the Chrysler A606.

Our use of U-joint drive shafts simplifies set up and dramatically mini-mizes the chance of damaging rear seals due to misalignment issues.

More Accurate Test ResultsThe LDU-40 achieves the highest

level of accuracy in the industry thanks to its high quality electronics package.

Cradle-mounted PAUs and preci-

sion strain-gauge-type load cells on each output PAU provide continuous feedback to the control loop, allowing for more precise load control and more accurate testing results.

A 30-tooth speed encoder ensures a higher resolution speed signal, and therefore a more accurate gear ratio calculation.

The LDU-40 also includes Mustang’s Transmission Control Module, The MAE-TCM, standard with every unit. The MAE-TCM gives you the ability to test a transmission using the correct frequency and duty cycle, which ensures that the transmis-sions are being tested exactly as they perform in a vehicle.

All this results in a more accurate dynamometer, so you can test with more confidence.

TransTec Introduces Pistons in Kits for GM 6L45/50, 6L80, 6L90

Corteco now offers overhaul kits with pistons for General Motors 6L45/50, 6L80 and 6L90 applications. TransTec® brand kits 2509, 2565 and 2566 are on the shelf ready to be shipped to you today.

The following pistons will be included in the new kits:

ApplicAtion1-2-3-4 clutch Bonded Balance piston4-5-6 clutch Bonded Balance piston4-5-6 clutch Bonded Apply piston2-6 clutch Bonded Apply pistonlow/Reverse Bonded Apply clutch piston

You can still order kits without pis-tons. Those items are 2523 (6L45/50), 2508 (6L80) and 2530 (6L90).

Contact your customer service rep-resentative to place an order today.

For more information, visit TransTec on line at www.TransTec.com.

TransTec Introduces Aisin TR60-SN/VW O9D

TransTec is pleased to announce the availability of TransTec® overhaul kit 2554, which covers the rear wheel drive, 6-speed Aisin Warner TR60-SN transmission.

This unit is most commonly used in the Volkswagen Touareg.

The kit includes genuine front and rear NOK oil seals along with exclusive Quantum™ brand teflon sealing rings and premium TransTec® branded valve body paper.

Featured Componentspart number DescriptionB33423 Molded rubber pan gasketB37169 Front seal

B37170 Extension & adapter housing seal

3542 Sealing ring kit

Kit number 2554 is in stock and avail-able for immediate delivery.

For more information, visit TransTec on line at www.TransTec.com.

TransTec Introduces Jatco JF011E / Nissan RE0F10A Kits

TransTec is pleased to announce the availability of TransTec® overhaul kit 2557, which includes all neces-sary sealing components to rebuild the 2006-up JF011E/RE0F10A transmis-sion.

Featured Componentsp/n Description Year2557 overhaul kit 06-upB29002 Right axle seal 06-upB29724 left axle seal 06-upB37134 converter hub seal 06-upB36523 Duraprene pan gasket 06-up3544 Sealing ring kit 06-up

TransTec® kit 2557 is in stock and available for immediate shipment.

For more information, visit TransTec on line at www.TransTec.com.

© 2011 Freudenberg-NOK 11617 State Route 13 • Milan, Ohio 44846 • T: 419-499-2502 • F: 419-499-2804 • www.TransTec.com

NPA 3/30/11

A Division of Freudenberg-NOK

New Product Announcement

We are pleased to announce the availability of TransTec® overhaul kit 2554. Kit 2554 covers the rear wheel drive six speed Aisin Warner TR60-SN transmission. This unit is most commonly used in the Volkswagen Touareg

This kit has genuine front and rear NOK oil seals along with exclusive Quantum™ brand teflon sealing rings and premium TransTec® branded valve body paper.

Aisin TR60-SN/ VW O9D

Kit number 2554 is in stock and available for immediate delivery

Featured Components

B33423 Molded rubber pan gasket

B37169 Front seal

B37170 Extension & adapter housing seal

3542 Sealing ring kit

DescriptionTransTec®

Number

© 2011 Freudenberg-NOK 11617 State Route 13 • Milan, Ohio 44846 • T: 419-499-2502 • F: 419-499-2804 • www.TransTec.com

NPA 2/16/11

A Division of Freudenberg-NOK

New Product Announcement

JATCO JF011E / NISSAN RE0F10A

TransTec® kit 2557 is in stock and available for immediate shipment.

Description Year

2557 Overhaul kit 06-UP

B29002 Right axle seal 06-UP

B29724 Left axle seal 06-UP

B37134 Converter hub seal 06-UP

B36523 Duraprene pan gasket 06-UP

3544 Sealing ring kit 06-UP

Featured Components

ItemNumber

We are pleased to announce the availability of TransTec® overhaul kit 2557. All necessary sealing components to rebuild the 2006-UP JF011E / RE0F10A transmission are included.

Page 79: May/June 2011

GEARS May/June 2011 77

ERIKSSON INDUSTRIES

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Page 80: May/June 2011

78 GEARS May/June 2011

SHOPPER CLASSIFIED ADSGEARS Shopper advertising costs $325.00 for a one time insertion ad, (2 1/4 X 3) 2.25 X 3. Larger ads can be placed elsewhere in the magazine and are charged at comparable rates. Check or money order must accompany all orders. For information on Shopper advertising in GEARS, contact GEARS, 2400 Latigo Avenue, Oxnard, CA 93030, or call (805) 604-2000.

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shift firmness without re-moving VB.

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Las Vegas, NV Chicago, IL

800.426.8771 800.826.7403702.649.7776 773.624.6111702.649.6777 FAX 773.624.6660 FAX

AAEQ Gears Ad 1-4 pg 031209:1-17 AAEQ Gears Ad 3/12/09 2:31 PM Page 1

Page 81: May/June 2011

GEARS May/June 2011 79

INSTA-CLEANPARTS WASHERS

INSTA-CLEANPARTS WASHERS

INSTA-CLEANPARTS WASHERS

INSTA-CLEANPARTS WASHERS

INSTA-CLEANPARTS WASHERS

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w.instaclean.com

800-331-6405 800-331-6405

We Ship Anywhere

Our quality used hard parts are priced to help you retain more profit

All parts are cleaned and inspected

WE HAVE WHAT YOU NEEDFOREIGN & DOMESTIC

Standard TransmissionsTransfer Cases

New & Used PartsRebuilt Units

*ONE CALL DOES IT ALL*

CALLBRIAN OR ALBERT

866-571-GEAR 4 3 2 7

Northland Transmission Inc.

Phone: 715-458-2617 Fax: 715-458-2611

www.servobore.com

Fix it in less than fifteen minutes with one of our easy to use kits.

No machineshop required.

HARD PARTS FOR

Domestic and Foreign AUTOMATIC TRANSMISSIONS

TORQUE CONVERTERS TRANSFER CASES

WE HAVE OVER 500,000 PARTS IN STOCK

CALL 602-971-0477 getithardparts.com

WE SHIP UPS DAILY

NEED QUALITYCONVERTERS?

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Call for a free catalog877-298-5003

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GEARSGEARSThis could

be your ad!

call (805) 604-2000 and find out how!

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Page 82: May/June 2011

80 GEARS May/June 2011

SHOPPER CLASSIFIED ADSGEARS Shopper advertising costs $325.00 for a one time insertion ad, (2 1/4 X 3) 2.25 X 3. Larger ads can be placed elsewhere in the magazine and are charged at comparable rates. Check or money order must accompany all orders. For information on Shopper advertising in GEARS, contact GEARS, 2400 Latigo Avenue, Oxnard, CA 93030, or call (805) 604-2000.

Quality Remanufactured Torque Converters

Expect the Best!

800.727.4461

Distributorships Available

Visit our website:www.cvcconverters.com

ONE PIECE SOLID STEEL WELDWe take your cores and machine you a stronger drum.

Never worry about the snap ring failing again.

PrO TraNS ParTSright Parts, right Price, right Time

Contact us for details: 630.521.1700 phone 630.521.8890 fax

[email protected]

CD4E Double Drum & ZF5HP24 "a" Drum

Page 83: May/June 2011

GEARS May/June 2011 81

USED, NEW AND REBUILTFOREIGN AND DOMESTICRETAIL AND WHOLESALEONE CALL DOES IT ALL!

••••

WE STOCKVT25E,6L80E,6R60E,5R110W USED & REBUILT PARTS We offer a complete machine shop for ALL of your rebuilding needs!

800-461-5396

Rostra Performance Class linear solenoids

outperform and cost less than their OE counterparts!

Transmission.com

To find out more visit:

* Complete Remanufactured**Individually Tested**SONNAX Updates*

* 1 YR Warranty**Tech Support*

*Family Owned & Operated**N*Nationwide Shipping*

NOW OFFERING*SONNAX Updated Pumps*

(877) 337 - 4681www.reamman.com

Page 84: May/June 2011

82 GEARS May/June 2011

BUSINESS FOR SALE: Colorado Springs Automotive/Transmission Shop For Sale In business 25 plus years. Large commercial referral base, excellent reputation and name rec-ognition. Well trained certified staff in place. Includes Real Estate. Owner re-tiring. Adjusted Profit $84,000+ Char-lie Jones, FBB, Ltd., 800-395-7653, www.fbb.com.

BUSINESS FOR SALE: California – You need to take a look at this one! 40 years of excellent business trans-mission & general automotive service. Same great location, central California, this is not your ordinary shop. Large building with latest equipment, owner ready to retire. Contact (209) 602-7250. ATRA Mbr

HELP WANTED: Experienced Tech-nicians, Rebuilders, R &R, Diagnostic Technicians and Service Writers. Mini-mum of three years experience refer-ences a must and work history and cer-tifications. Top pay, medical insurance, paid vacation and a 5 day work week. Located in the center of the Texas Hill Country. Please e-mail resume to [email protected] or mail to Personnel Dept., P. O. Box 2339, Kerrville, Tx. 78029-2339. ATRA Mbr

HELP WANTED: Technical Director - Transmission remanufacturer is in need of an experienced technical ex-pert to lead its remanufacturing opera-tions in remanufacturing standards and quality control processes. This position requires vast experience in late model automatic transmissions, excellent communication skills (verbal and writ-ten), leadership abilities, and a drive for high quality products in a produc-tion environment. Excellent compen-sation package, based on experience. Full benefits and relocation allowance. Please email your resume to [email protected].

HELP WANTED: Would you like to join the team of a growing transmission shop in Northern NJ? We are seeking rebuilders, installers, and outside sales help for a 5 day work week. Please for-ward your work experience and history along with salary requirements to [email protected]. All replies kept confidential. ATRA Mbr

HELP WANTED: Portland, OR – Torque Converter Rebuilder – Must have a minimum of three years ex-perience in all phases of converter, rebuilding, spline replacement, clutch bonding, hub replacement, final as-sembly and general machine skills. Must be clean cut and have good refer-ences. Pay DOE, benefits include va-cation, holidays and medical. For more information please call Dave at Port-land Torque (800) 640-0970 or email: [email protected]. ATRA Mbr

HELP WANTED: Regional Sales Peo-ple – Large Midwest remanufacturer of automatic transmission components in need of aggressive sales people. Sales Territory includes the North-east, Southeast, Midwest, Central and Southwest regions. Product lines include remanufactured torque con-verters, hard parts both used and re-manufactured and new and complete transmissions. Knowledge in our prod-uct lines a must. All applicants held in the strictest confidence. Send resume to: [email protected]. ATRA Mbr

HELP WANTED: Transmission shop looking for Sales Manger, Rebuilders and R&R Techs. Contact: (805) 236-1114.

SHOPPER CLASSIFIEDGEARS classified advertising cost $95.00 for up to 50 words for a one time insertion. ATRA members are eligible to receive up to three (3) FREE classified advertisements in GEARS annually (per 9 issues). Members wishing to place ads once their three FREE ads have been placed may do so at the cost listed above. Ads exceeding the maximum word count will cost $1.50 for each additional word (not including phone number and address).

May/June 2011

 

 

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Exclusively Available from S.A.P. Call 1‐800‐582‐2760 * Fax 954‐364‐2401 Email SAPCustomerservice@TTK‐Bryco.com  #35199

Bosch Pushbelts CVT belts & Luk CVT chains Contact:

[email protected] +31 13 521 7448

Register:

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■ Transmission Sales■ Transmission Shop Advertising■ Transmission Shop Management

SALES SEMINAR

SALES SEMINAR

2011 ATRA Technical Seminars

Page 85: May/June 2011

GEARS May/June 2011 83

Name___________________________________________

Address_________________________________________

City_____________________________________________________

State_____________________________ Zip___________________

Phone___________________________________________________

Signature________________________________________________

X

Please enclose check or money order in U.S. funds and send to:

GEARS • 2400 LATIGO AVENUE • OXNARD, CALIFORNIA 93030or call: (805)604-2000

U.S. $30 ~ Canada $45 ~ Other Areas $65

I want my very own subscription to the next 9 issues of GEARS.

Subscribe Today!Grab Your GEARS Now!

2011 ATRA Technical Seminars

5/14/11 Denver, CO5/21/11 Des Moines, IA6/4/11 Vancouver, BC8/13/11 Albuquerque, NM8/20/11 Cincinnati, OH9/10/11 Atlanta, GA9/17/11 Billings, MT10/1/11 Chicago, IL10/8/11 Portland, OR11/5/11 Baltimore, MD

Check http://members.atra.com for more dates and locations to come!

LOCATIONS

Registration Costs:Prepaid, preregistered ATRA members $149Prepaid, preregistered non-ATRA members $189On-site registration $220

One free registration with every four paid.

800.428.8489 • http://members.atra.com

GM:LCT 10004L60/65/70E4T65E4L30E6L804L65E4L80E4T40/45E

CHRYSLER:41TE545RFE45RFE42RLE42-46RE

IMPORT:RE5R05AAll HondasAW55-50SN

FORD:AWF 21B6F50AX4N5R55N/W/S

TRANSMISSION OVERVIEW

Register Today!

Page 86: May/June 2011

84 GEARS May/June 2011

2011

ADVERTISERS

Name Page Name Page

A.T.R.A. .........................................................................40, 61 http://members.atra.comBorgWarner Automotive ...................................................... 33 www.borgwarner.comCertified Transmission ......................................................... 31 www.certifiedtransmissions.comDacco Transmission Parts................................................... 11 www.daccoinc.comETE Reman ......................................................................... 17 www.enginetrans.comEVT Parts ............................................................................ 57 www.evtparts.comFlorida Torque Converter Corp. ........................................... 67 www.floridatorqueconverters.comFord Customer Service Division .......................................... 13 www.fordparts.comG-Cor Automotive Corp ....................................................... 35 www.g-corautomotive.comGEARS Magazine .............................................................. 68 www.gearsmagazine.comH G M Auto Electronics Inc. ................................................ 66 www.compushift.comJasper Engines & Transmissions ...................................... IBC www.jasperengines.comKuhle ...................................................................................66 www.kuhleus.comLife Automotive Products Inc. ................................................ 7 www.smartblend.comLubegard® By International Lubricants, Inc. ................... OBC www.lubegard.com

Mustang Advanced Engineering.......................................... 25 www.mustangdyne.comPrecision European Inc .............................................Rider, 83 www.PEIus.comPrecision International ......................................................... 29 www.transmissionkits.comRaybestos Powertrain ........................................................... 3 www.raybestospowertrain.comSeal Aftermarket Products................................................... 39 www.sealaftermarketproducts.comSlauson Transmission Parts ................................................ 59 www.slauson.comSonnax Industries .............................................................. IFC www.sonnax.comSuperFlow Technologies Group .......................................... 67 www.superflow.comSuperior Transmission Parts ............................................... 23 www.superior-transmission.comTCI Automotive .................................................................... 63 www.tciauto.comTransmission Specialties ..................................................... 37 www.transmission-specialties.comTranstar Industries, Inc. ......................................................... 9 www.transtar1.comTransTec By CORTECO ...................................................... 27 www.transtec.comVBX - ValveBody Xpress, Inc. ............................................. 36 www.valvebodyxpress.comWhatever It Takes Transmission Parts, Inc. .......................... 5 www.wittrans.com

2011

CALENDAR

ATRA Supplier MembersReserve your free table top display for the ATRA 2011 technical seminar series today! Call (805) 604-2018See ATRA Seminar Schedule page 83.

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