Mba 2013 Project New

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A Project Report On

MARKET RESPONSE FOR RL PRODUCTS IN UTT ARAKHANDDISTRICT

For The Partial Fulfillment of Degree in

Master of Business Administration (M.B.A)

Submitted to: Submitted by:

Akshay Kohli Mrs.Ritu

MBA-3 RD SEM

R.no.

Amarpali Institute of Management Studies & Computer Application

Shiksha Nagar, Lamachur, Haldwani.

2013


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STUDENT DECLARATION

This project has been undertaken as a partial fulfillment of the requirements for the awarding

of the degree of Bachelor of Business Administration by Kumaun University, Nainital.

Further I declare that this project is my original work and the analysis and the findings are for academic purpose only.

This project has not been presented in any seminar or submitted elsewhere for the award of

any degree or diploma.


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ACKNOWLEDGEMENT

There is always a sense of gratitude which one express to other for the helpful so Needyservices they render during all phases of life. I would like to express my Gratitude towards allthose who have been helpful to me in getting this mighty. Task of training to a successful

end.

First of all, I consider it a pleasant duty to express my heartfelt appreciation, gratitude andindebtedness to Mrs Ritu tiwari mam for her keen interest, Invaluable pain taking & excellentguidance, patience, endurance, Encouragement & thoughtful advice throughout the projectwork duration.

I would also like to be thankful to Mr. sanjay mishta (ASM, RL Products, HALDWANI),who has given me the right Way to prepare my project report.

I am also thankful to all my friends who gave me constant & continuous Inspiration tocomplete this project.


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Contents :

Chapter I

Introduction

Objectives of study

Period of study

Methodology

Scope of the study

Limitations of the study

Chapter arrangements

Chapter II

Industry profile

Company/ organization profile

Chapter III

Data analysis & Interpretation

Chapter IVFindings

Suggestions & Recommendations

Conclusion

Bibliography:

Annexure


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EXECUTIVE SUMMARY

The project is a study of Market response for RL products in uttrakhand district. The study isundertaken to understand all the negative and positive perceptions about RL products.

RL was chosen because it produces packaged foods indifferent range - spices, vermicelli, papads , pickles, chips, snacks, soyaari, gulab jamun mix and namkeens. For the purpose of this study we prepared research tools like questionnaire, to find out t he relevant primarydata pertaining to know market response for RL products. The data was collected based onthe information provided by the shopkeepers. Besides the primary data collected with thehelp of the questionnaire, we also collected secondary data from internet blogs.

Based onthe relevant primary and secondary data, a comparative study has been also due tounderstand the Market response for RL products in uttrakhand district.This is conducted in

july-august 2013 in Uttrakhand district ,India; so the information is relative to uttrakhand stateonly.

The whole project is divided in four Parts:

1. First part consists of introduction, Objective of studies, Research Methodology, scope

of study.

2. Second part consists of industrial profile, Company profile.

3. Third part consists about Data analysis.

4. Fourth part consists of Recommendation and suggestion, Interpretation and findings.


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CHAPTER I


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INTRODUCTION

Summer training is a part of the MBA programme structure. A requirement to be a fulfilledfor award of the degree. The summer training was done in Kumar Audyogic vikas P.v.t L.t.d(R.L Masala). In Uttrakhand district (Dharchula,pithoragarth,Daniya,Almora,Ghat ) .Duringtraining I will meet their shopkeepers and distributers to talk about our products.

Marketing is typical seen as the task of creating, promoting, and delivering goods and services toconsumer and business .In fact, marketing ten types of entities, goods, service, experience,events, persons, places, properties, events, persons, places, properties, organizations,information and ideas.Marketing is a societal process by which individuals and groups obtain what they need and want

through creating, offering and freely exchanging products and services of value with others.

Marketing can also be described as the art of selling products, but marketing is not selling only, selling isonly tip of the marketing in charge. The marketing of today includes different subjects like,

product management, sales management and most important is the consumer business which

includes, the consumer retained, motivation for consumers, the buying patter of consumer their attitudes and perception towards the products. The marketing department is much concentratedon the consumers attitude and their Behaviour as the midpoint of marketing action. This projectdeals with the consumer perception .Perception can be described as .How we see the world around us.Two individuals may be subject to the same apparent conditions but how each person recognizesthem, organizes them and interprets them is a highly individual process based on each personown needs, values and expectation.

The market for processed foods is growing at a consistent rate due to a strong shift inconsumer taste and preferences. Company like MTR have introduced a variety of products at adisposal of a consumer, which as encouraged the use of ready to eat items because now adays consumer wants ready to eat items. The perception of the consumers towards such

products is fast Changing in acc ordance with the different life style and op inion. Retailinggiants like FOOD WOR LD have encouraged and pushed the processed food products towardsunimaginable sales. The concepts of this type of products have strong roots in retailing, asthey are responsible for pushing processed food. R.L has been in the market for the last 10years. The Company has focused on building its brand value through variety of consumersregarding R.L a product. The study was carried out to understand the Market response of R.L

products in uttrakhand district


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Chapter Arrangement:

Chapter 1

This chapter of the project includes the introduction, chapter arrangements, Objectives of study, Period of study, Methodology, Scope of the study, Limitations of the study.

Chapter 2

This part of the project report states the theoretical background and profile of the company.

Chapter 3

This part of project contains data analysis on the basis of questionnaire and findings.

Chapter 4

In this part of the project report I finally conclude the project with some recommendation.


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Objectives of study:

1. To Study the Market response of R.L Products in Uttrakhand district .

2. To Study the sales of R.L Products in hilly areas in small towns.

3. To find that the customers are liking the R.L Product taste or not.

4. To find that sales persons are timely visited or not to check demand and sales

5.The study of this research also analyses the findings and provide R.L product with theeffective recommendations or suggestions.

Period of study:

This project was executed during the summer break after second semester the researcher was associated with R.L products in Uttrakhand district from June-July (2 month)approx.

One month adjusted to collect primary data. One month adjusted to analysis the data and remaining project work.

Sample size:

I have interviewed about 120 people as an sample size during the period time of 2 monthuttrakhand district.

As, I have taken only 120 people as an sample size because;

It was a short period of time and working area are in hills.

Methodology Adopted:

Technique Used: Qualitative Techniques or measurement Techniques

(Collection of data, graph ,mean, median &mode)


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Data source:

Data collected from:

we are collected data from Uttrakhand district (Dharchula,Pithoragarth,Daniya,Ghat,Almora)

we are collected data from small and big shopkeepers.

Data type:

Primary data was collected with the help of

Questionnaires Company employees view

Secondary data was collected with the help of

Company broachers Internet

Area of Study:

The Area of study was basically in Dharchula, pithorargarh, Ghat, Daniya, Almora.

Sampling method:

Sampling method :

Sample unit: Sampling units consisted in Dharchula,Pithoragarth,daniya,ghat,Almora.

Research Instruments: Questionnaire is used to extract the information from the respondents.

Questions were: Multiple choice

Scope of study:

The study is clear, as we analyze the performance of the employees to enrich their higher joband to make the job more interesting and challenging. Evaluation of performance of anindividual employee, in the organization is essential for their development and also for thefinancial and moral upliftment of the employee. Through this study, performance of individual employees can be estimated in concern of promotion system of the organization, inall the three cadre of the organization viz. workman, supervisor, and executive and feedback is provided for the development of employee as well as organization.


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Limitations of the study:

1. Survey is done under limited time constraint so the completeness

Of the product may not be sure.

2. Market is more heterogeneous so the survey is not too flexible.

3. Consumer taste and preferences are hard to judge so it can change frequently.

4. People were hard pressed with time so most of them were reluctant to answer.

5. Money was another main problem during the research

6. Some of the respondent was not genuinely helpful, cooperative and responsive


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CHAPTER

II


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INDUSTRY PROFILE

FMCG industry

Alternatively called as CPG(consumer packed goods)industry primarily deals with the production, distribution and marketing of consumers packaged goods. the fast movingconsumer goods is those consumables which are normally consumed by the consumers at aregular interval .some of the prime activities of FMCG industry are selling ,marketing,financing, purchasing etc.the industry also engaged in operations ,supply chain ,productionand general management.

FMCG industry economy

The competition among FMCG manufacturers is also growing and as a result of this

,investment in FMCG industry is also increasing, specifically in India, where FMCG industryis regarded as the fourth largest sector with total market size of us(dollar)13.1 billion. FMCGsector in India is estimated to grow 60% by 2010 .FMCG industry is regarded as the largestsector in New Zealand which accounts for 5% of Gross Domestic product.

Common FMCG products

Some common FMCG products categories inclutide food and dairy products, glassware, paper products, pharmaceuticals consumer electronics, packaged food products ,plasticgoods, printing and stationery ,household products, photography, drinks etc and some of theexamples of FMCG products are coffee ,tea, dry cells ,greeting cards, gifts, detergents, toba

Cco and cigarettes, watches, soaps etc.

Market potentiality of FMCG industry

Some of the merits of FMCG industry ,which made this industry as a potential are lowoperational cost ,strong distribution networks, presence of renowned FMCG companies.

population growth is another factor which is responsible behind the success of this industry.


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TOP 10 FMCG INDUSTRY

HINDUSTAN UNILIVER LIMITED

ITC

NESTLE INDIA

GCMMF (AMUL)

DABUR INDIA

ASIAN PAINTS(INDIA)

CADBURY INDIA

BRITANIA INDUSTRIES

PROCTER AND GAMBLE HYGIENE AND HEALTH CARE.

MARICO INDUSTRIES


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COMPANY PROFILE

KUMAR AUDYOGIC VIKAS L.T.D P.V.T

Kumar Audyogic Vikas L.t.d P.v.tK 47/2 Visheshwar Ganj Varanasi

There are few things that permeate Indian life so completely as spices. The aroma, colour,

taste and texture of the astonishing varieties of spices in India nourish a rich variety of cuisines and cultures.Earlier, spices were chosen, measured, pounded and mixed, all in the kitchen. It took hours to

prepare these spice recipes passed down by generations. Today, millions of homes enjoy thesame authentic taste and aroma of traditional delicacies, with Everest's perfect blend of purespices. These blends even bring the regions closer by providing the authentic taste of other regional cuisines, in the convenience of a pack, at home.

Legal Status of Firm Private Limited Company


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R.L wide range of products includes Spices, Gulab jumun mixes, soya bari and variety of pickles & papads, and Namkeens.

OUR VISION:

To be an indispensable companion in every kitchen to help create authentic and delicious

Indian food.

OUR VALUES :

EXCELLENCE : s Constantly focus on building expertise, thereby enhancing R.L potentialfor quantum growth

PASSION: Create energy and excitement at work

Motivate by exampleConviction and courage to lead

INNOVATION : Constantly look for new and better ways to delight consumers

INCLUSIVENESS : Ensure individuals' dignity in all interactions by addressing the issueand not the person .Encourage ideas from people at all levels

OPENNESS : Give, receive and seek feedback without bias/prejudice (regardless of source)

Products :

Spices Pickles Sweets

Nature of Business Manufacturer, Exporter, Wholesaler, Trade


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Papad Namkeens Other products

Spices :

Mutton masala Garam masala Chicken masala Chola chana masala Sambhar masala Kitchen king masala Pav bhaji masala Kasoori masala

Kanda lasun masala etc .

Pickles:

Mango pickles Green chili pickles Red chili pickles Mix pickles

Sweets:

Gulab jumun mix Shevai vermicelli Rosted

Shevai vermicelli Cut

Papad :

Papad Ata Papad Masala Moog Special Papad Urad Papad Disco Papad Tikila Papad


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Namkeen :

Moong Dal Namkeen Bhujiya Namkeen Aloo Bhujiya Namkeen Chana Garam Namkeen

Nut Cracker Namkeen


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CHAPTER III

DATA ANALYSIS AND INTERPRETATION

Q1 Are you aware about RL products ?

Particulars No of Respondents

Yes 80

No 40


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Interpretation:-

The above figure state that 67% of respondents know about RL and 33% do not know so we

have to do a Awareness program.

Q2 What do you think RL should do a advertisement of its products?


Yes 80

No 40

67%

33%

Respondents

Yes

No


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Interpretation:-

The above figure state that RL should do a advertisement as 67% of respondents are saying

this by this we can increase our sales.

3. Does your outlet cover entire range of RL products?


Yes 90

No 30

67%

33%

Respondents

Yes

No


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Interpretation:-

In the above figure 75% of respondents cover entire range of RL products and those who are

not covering they are saying that we dont because we dont have proper storage facility.

4. What is your Frequency of order taken?


Monthly once 20

75%

25%

Respondents

Yes

No


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Monthly twice 40

Monthly thrice 25

Monthly four times 35

Interpretation:-

The above figure state that RL is performing well as the frequency of order taken by dealer

is well it was 34% twice in a month and 29% four times in a particular month.

5.What is Your Frequency of delivery of stock?


Monthly once 20

17%

34%

21%

29%

Respondents

Monthly onceMonthly twice

Monthly thrice

Monthly four times


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Monthly twice 40

Monthly thrice 35

Monthly four times 25

Interpretation:-

The above figure state that the delivery of stock is also well as it was 33% twice in a month

so we can say that company is doing well as distributers are delivering stock at a good pace to

retailers means demand is there in the market.

Q6. How often the company sales person visits your shop?


Visit regularly (every month) 80

17%

33%29%

21%

Respondents

Monthly once

Monthly twice

Monthly thrice

Monthly four times


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Occasionally 30

No visit 10

Interpretation:-

If we talk about the visit of company sales person 67% of respondents are saying that they

are visiting regularly and only 8% of respondents are saying that there is no visit of sales

man.

Q7. Are you satisfied with the distributor regarding the trade terms?


67%

25%

8%

Respondents

Visit regularly (every month)

Occasionally

No visit


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Partially Satisfied 60

Satisfied 35

Not Satisfied 25

Interpretation:-

In the above figure 50% of the respondents are partially satisfied with the distributer trade

term and 29% of respondents are satisfied with the trade terms.

Q8.What do you think about availability of stock of RL products?


50%

29%

21%

Respondents

Partially SatisfiedSatisfied

Not Satisfied


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Available 80

Not Available 40

Interpretation:-

When it comes to availability of products 67% of respondents are saying that it was easily

available and only 33% of respondents are saying that it was not available.

Q9.What do you think about customer preference about RL products?

67%

33%

Respondents

Available

not available


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Namkeens 70

Sweets 20

papad 10

Pickles 20

Interpretation:-

If we talk about customer preferences about RL products most of the customers are liking its

Namkeens which was 58% and after that they are liking sweets and Pickles which was 17%.

Q10.Which Product of RL is mostly liked by customers if we talk about Namkeens?

58%17%

8%

17%

Respondents

Namkeens

Sweets

papad

Pickles


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Chana bhujiya 60

Nut Cracker 30

Aloo Bhujiya 20

Moong Dal Nmkeen 10

Interpretation:-

50% of the respondents are liking Chana bhujiya if we talk about Namkeens and after that

they are liking Nut Cracker.

50%

25%

17%

8%

Respondents

Chana bhujiya

Nut Cracker

Aloo Bhujiya

Moong Dal Nmkeen


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CHAPTER IV

Findings


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The main findings from the above Data Interpretation are as follows:-

Customers know RL without any advertisement.

Company is doing well in terms of sales.

Chana bhujiya is mostly liked by the respondents as most of the respondents are

preferring as it was 58%. Retailers are also satisfied with the trade terms of distributers.

Respondents are satisfied with delivery of stock as the stock is available every time to

distributers and retailers

Sales person are making a continuous visit to distributers which is always better for the

company.

Recommendation


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Company should focus on advertisement to bring awareness among customer.

Company should focus on other products of RL rather than Namkeens.

Company should provide store facility to distributors.

Company should clear the claim of the distributors.

Salesman should make a regular visit to stores.

Conclusion


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Name:..

Occupation:

Mobile No:..

Q1. Are you aware about RL products ?

A. YesB. No

Q2 What do you think RL should do a advertisement of its products?

A. YesB. No

Q3. Does your outlet cover entire range of RL products?

A. Yes

B. No

Q4. What is your Frequency of order taken?

A. Monthly once

B. Monthly Twice

C. Monthly Thrice

D. Monthly Four Times

Q5.What is your frequency of delivery of stock?

A. Monthly once

B. Monthly Twice

C. Monthly Thrice

D. Monthly Four Times

Q6. How often the company sales person visits your shop?


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A. Visit regularlyB. OccasionallyC. No visit

Q7. Are you satisfied with the distributor regarding the trade terms?

A. Partially satisfiedB. SatisfiedC. Not satisfied

Q8.What do you think about availability of stock of RL products?

A. AvailableB. Not Available

Q9.What do you think about customer preference about RLs products?

A. NamkeensB. SweetsC. PapadD. Pickles

Q10. Which Product of RL is mostly liked by customers if we talk about Namkeens?

A. Chana BhujiyaB. Nut Cracker C. Aloo Bhujiya

D. MoonDal Namkeen

sBIBLIOGRAPHY


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Web link

1. www.RL Pvt Ltd.com

2. https://en.wikipedia.org/wiki/Customer_perception

3. www.google.com

4. http://www.ijbmt.com/issue/881.pdf
http://www.rl/http://www.rl/

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