Careers 2009: context and trends

Santiago GarciaFounder, Jakobsland Partners

Barcelona, 05 November 2009

It’s very cold out there

36% of companies have experience a slowing in employee turnover.

Source: TalentDrain, Employee Engagement & Retention Survey 2009

56% of companies are allocating recruitment less priority.

Source: TalentDrain, Employee Engagement & Retention Survey 2009

The figure rises to 71% for those which have experienced HR budget cuts.

Source: TalentDrain, Employee Engagement & Retention Survey 2009

The number of companies hiring MBA will decline 15%, from 59% hiring in 2008 to 50% hiring in 2009.

Source: GMAC – Corporate Recruiters Survey 2009

The 2009 average starting salaries for business school graduates were expected to decline by 4% to 6% compared with 2008 salaries.

Source: GMAC – Corporate Recruiters Survey 2009

However, demand for MBA graduates remains strong in the sectors of consulting, health care and pharma,energy and utilities.

Source: GMAC – Corporate Recruiters Survey 2009

Technological evolution

What side are you on ?

Globalization of the employment market

… offers a world of opportunities

But also …

Employment-for-life is over

How long will you stay in your job ?

6

2

6

52

51

33

38

35

35

42

61

50

43

6

4

6

3

12

2

9

4

0% 20% 40% 60% 80% 100%

Spain

Czech R

Norway

Germany

Russia

< 1 1 to 3 3 to 5 5 to 10 > 10

Source: KPMG – International Case Competition – Report on Preferred Employers 2009

Today my security is my employability

I must takeresponsibilityfor my owncareer

WHAT should I do ?

# 1:Know yourself

What can I offer ?

THINK:

• What am I good at ?

• What does give me joy ?

# 2:Know your ‘clients’

What can I offer ?

What can I offer that meets myclients’ needs ?

Who and where are my potential clients ?

What do they need ?

When employers hire MBA graduates, they primarily seek candidates that a) demonstrate initiative, professionalism, and integrity (81%–82%), b) have good oral and written communic-ation skills (89%), and c) have a proven ability to perform, strategic skills, and core business knowledge (67%–73%).

Source: GMAC – Corporate Recruiters Survey 2009

What can I get ?

2,2

2,9

3

3

3

3,1

3,1

3,3

3,5

4,1

Blogs

Social Networks

Career Services

Google

General Press

University press

Job Fairs

Employment Committees

Job Sites

Corporate Web Sites

Not useful Very useful

Source: KPMG – International Case Competition – Report on Preferred Employers 2009

Where can I find reliable information ?

# 3:Know the competition

What can I offer ?

What can I offer that makes meunique ?

Who am I competing with ?

What is the valueproposition of ‘Me Ltd.’ ?

# 4:Set goals

REMEMBER:

• What am I good at ?

• What does give me joy ?

• What does the world need ?

but also …

• What should I improve ?

• Am I subject to constraints ?

• Can I act upon some of them ?

Look for advice

# 5:Sell your product

In search of new candidates, the vast majority of employers use employee referrals (80%) or their own companies’ websites for job postings and resume submissions (77%). Six in 10 companies recruited graduate business school students on campus (61%). Of those, nearly half (47%) expect to cut back on their on-campus recruitment efforts in 2009.

Source: GMAC – Corporate Recruiters Survey 2009

Did you know that the hiddenmarket represents up to 80%of the available jobs ?

Nurture your social capital

The strength of weak ties

80% of companies use or are planning to use socialnetworking to find candidates.

# 6:Persevere

This is a long distance run.

But don’t make the same mistake...

… more than once.

# 7:Work youradaptability

You will be aiming at a moving target …

… in a changing,

small world.

# 8:Invest in yourdevelopment

Longer careers

Lifelong learning

Getting out of your comfort zone

Intellectual development

Physical development

Emotional development

Spiritual development

Social development

In summary:# 1: Know yourself# 2: Know your client# 3: Know your competition# 4: Set goals# 5: Sell the product# 6: Persevere# 7: Work your adaptability# 8: Invest in your development

THANK YOU

Blog: www.santigarcia.netTwitter: @Santi_Garcia