Mba _group 5_ Cooperative Strategy Final

7/23/2019 Mba _group 5_ Cooperative Strategy Final

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KIGALI INDEPENDENT UNIVERSITY

MBA

EVENING PROGRAMME

COURSE: STRATEGIC MANAGEMENT

ASSIGNMENT

GROUP COMPOSITION

1 TWAGILIMANA Balthazar

2 UWILINGIYIMANA Callixte

3 NSABIMANA MATABISHI Dsir

4 NU!UN"I"A I#rissa

$ MUTAMBA %atie&'e

( NSHUNGUYINA )ri'

* AYI!)!) BALINDA %att+

, NUNDABAU!A A!IMA -a.a&

/ MU!)AT)T) ANG)Y0 Drthe

1

NDABA!AMIY) D#s

11

MAN"I N)M)Y)

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Chapter 9:

COOPERATIVE STRATEGY


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LECTURER: Dr MOSES AHMED K!a"#N$%e&'er 2(12

TABLE OF CONTENTS

INTRODUCTION........................................................................................................3

1. DEFINITION OF COOPERATIVE STRATEGIES.................................................4

2. NATURE OF STRATEGIC ALLIANCES...............................................................5

Reasons for firs !o en!er in a""ian#es....................................................................$

3. USE OF T%E &USINESS'LEVEL AND CORPORATE' LEVEL STRATEGIES....(

A. &)siness'"e*e" s!ra!e+ies.................................................................................(

&. Cor,ora!e'"e*e" s!ra!e+ies..............................................................................11

4. INTERNATIONAL COOPERATIVE STRATEGIES.............................................14

NET-OR COOPERATIVE STRATEG/.............................................................15

5. COOPERATIVE STRATEGIES RISS..............................................................10

$. APPROAC%ES USED TO ANAGE COOPERATIVE STRATEGIES...............1(

CONCLUSION.........................................................................................................2

REFERENCES......................................................................................................... 21

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INTRODUCTION

Tis !o,i# #orres,ons !o !e nin! #a,!er of !e S!ra!e+i# ana+een! Co)rse in

&A ,ro+rae a! UL. Tis #a,!er is one in a series of 13 #a,!ers !a!

#o,ose !e #o)rse.

-e #on)#! a o#)en!ar resear# 6i! !e o78e#!i*es !o fai"iari9e o)rse"*es 6i!

!e resear# e!oo"o+.

As far as !e e!oo"o+ )se in !is resear# is #on#erne: 6e )se !o #ons)"!

s#o"ars ,)7"i#a!ions a7o)! o)r !o,i# a*ai"a7"e in !e "i7raries. Te fo""o6in+ a)!ors

a*e 7een #ons)"!e; -ALER


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1. DEFINITION OF COOPERATIVE STRATEGIES

In !is se#!ion: 6e +i*e !e efini!ion of #oo,era!i*e s!ra!e+ an 6e ra6

re"a!ionsi, 7e!6een #oo,era!i*e s!ra!e+ies an s!ra!e+i# a""ian#es.

Coo,era!i*e s!ra!e+ies are aon+ s!ra!e+i# a#!ions in !e frae6or@ of !e s!ra!e+i#

ana+een! of a fir?or+ani9a!ion.

Te #on#e,! #oo,era!i*e s!ra!e+ as 7een efine 7 *ario)s a#aei#s


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A##orin+ !o &ARNE/: s!ra!e+i# a""ian#es are #oo,era!i*e a+reeen! 7e!6een firs

!a! +o 7eon nora" #o,an !o #o,an ea"in+s. A""ian#es an?or #oo,era!i*e

a+reeen!s #an in*o"*e 8oin! resear# effor!s: !e#no"o+ sarin+: 8oin! )se of

,ro)#!ion fa#i"i!ies: ar@e! one ano!ers ,ro)#!s: or 8oinin+ for#es !o an)fa#!)re

#o,onen!s or asse7"e finise ,ro)#!s.

O!er a)!ors "i@e %ITT e! a". efine s!ra!e+i# a""ian#es as ,ar!nersi,s 7e!6een

firs 6ere !eir reso)r#es: #a,a7i"i!ies an #ore #o,e!en#ies are #o7ine !o

,)rs)e )!)a" in!eres!s !o e*e"o,: an)fa#!)re an is!ri7)!e +oos an ser*i#es.

For &ARNE/ s!ra!e+i# a""ian#es #an 7e +ro),e in!o !ree 7roa #a!e+ories; non'

e)i! a""ian#es: e)i! a""ian#es: an 8oin! *en!)res. &)! %OSISSON e! a".


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7 #o7inin+ soe of !eir reso)r#es an #a,a7i"i!ies !o #rea!e a #o,e!i!i*e

a*an!a+e.

In a 8oin! *en!)re: !6o or ore #oo,era!in+ firs #rea!e a "e+a"" ine,enen! fir in

6i# !e in*es! an sare ,rofi!s: if an: 6i! ea# ,ar!ner fir #on!ri7)!in+ asse!s.

Reasons for firms to enter in aian!es

Tere are an reasons for firs !o en!er in a""ian#es. Aon+ !ose reasons !ere

are; technology transfer and development, market access, cost reduction, risk

reduction, change industry structure (WALKER, 200!"

A##orin+ !o T%OSON


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#o,e!i!i*e #a""en+eB !o ,oo" reso)r#es for "ar+e ,ro8e#!s an !o "earn ne6

7)siness !e#ni)es.

In fas!'##"e ar@e! firs en!er in!o a""ian#e !o in#rease s,ee of ,ro)#!: ser*i#e or

ar@e! en!rB !o ain!ain ar@e! "eaersi,B !o for an in)s!r !e#no"o+

s!anarB !o sare ris@ RHD e,enses an !o o*er#oe )n#er!ain!.

A##orin+ !o %OSISSON e! a"


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". USE OF T#E BUSINESS$LEVEL AND CORPORATE$ LEVEL

STRATEGIES1

A. B%siness$e&e strate'ies

A##orin+ !o %ITT e! a".


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a+ Verti!a Com(ementar) Strate'i! Aian!es

A *er!i#a" #o,"een!ar s!ra!e+i# a""ian#e is fore 7e!6een firs !a! a+ree !o

)se !eir reso)r#es an #a,a7i"i!ies in ifferen! s!a+es of !e *a")e'#ain !o #rea!e

*a")e re,resen!e 7 a+reeen! 7e!6een an)fa#!)rers an s),,"iers !o i,ro*e

!e is!ri7)!ion of !e an)fa#!)rers ,ro)#!s.



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S!ra!e+i# a""ian#es #an 7e )se a! !e 7)siness "e*e" !o res,on !o #o,e!i!ors

a!!a#@s

Priari" fore !o !a@e s!ra!e+i# a#!ions *s. !a#!i#a" a#!ions

Can 7e iffi#)"! !o re*erse an e,ensi*e !o o,era!e

iii. Un!ertaint)$Re%!in' Strate')

Can 7e )se !o e+e a+ains! ris@ an )n#er!ain!

As ea,"es: en!erin+ ne6 ,ro)#! ar@e!s: eer+in+ e#onoies an

es!a7"isin+ a !e#no"o+ s!anar are )n@no6n areas so 7 ,ar!nerin+ 6i! a

fir in !e res,e#!i*e in)s!r: a firs )n#er!ain!


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A! !e 7)siness "e*e": !e s!ra!e+ for)"a!ion ,ase ea"s 6i!;

Posi!ionin+ !e 7)siness a+ains! ri*a"s

An!i#i,a!in+ #an+es in ean an !e#no"o+ies an a8)s!in+ !e s!ra!e+

!o a##ooa!e !e

Inf")en#in+ !e na!)re of #o,e!i!ion !ro)+ s!ra!e+i# a#!ions s)# as *er!i#a"

in!e+ra!ion an !ro)+ ,o"i!i#a" a#!ions s)# as "o77in+.

Coorina!in+ an in!e+ra!in+ )ni! a#!i*i!ies so !e #onfor !o or+ani9a!iona"

s!ra!e+ies


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Sner+is!i# s!ra!e+i# a""ian#es

Fran#isin+

Di&ersif)in' strate'i! aian!esena7"e a fir !o e,an in!o a ne6 ,ro)#! orar@e! areas 6i!o)! a er+er or a#)isi!ion.

S)ner'isti! strate'i! aian!es#rea!e 8oin! e#onoies of s#o,e 7e!6een ,ar!ner

firs. Tese a""ian#es;

are sii"ar !o ori9on!a" a#)isi!ions a! !e 7)siness "e*e"

#rea!e sner+ a#ross )"!i,"e f)n#!ions or )"!i,"e 7)sinesses

Fran!/isin'is a #oo,era!i*e s!ra!e+ )se !o s,rea ris@ an )se reso)r#es an

#a,a7i"i!ies.

Cor,ora!e "e*e" s!ra!e+ is soe!in+ !a! "ar+er 7)sinesses +e! in*o"*e in. I!

in*o"*es "on+'!er ,"annin+ for 7)sinesses 6i! )"!i,"e in!eres!s. Cor,ora!e'"e*e"

s!ra!e+ies aress !e en!ire s!ra!e+i# s#o,e of !e en!er,rise. Tis is !e *ie6 of !e

or+ani9a!ion an in#")es e#iin+ in 6i# ,ro)#! or ser*i#e ar@e!s !o #o,e!e

an in 6i# +eo+ra,i# re+ions !o o,era!e.

Cor,ora!e "e*e" s!ra!e+ f)naen!a"" is #on#erne 6i! !e se"e#!ion of 7)sinesses

in 6i# !e #o,an so)" #o,e!e an 6i! !e e*e"o,en! an #oorina!ion of

!a! ,or!fo"io of 7)sinesses.

Di*ersifie fir is a #o,an !a! as an ,ro)#!s an ser*i#es ser*in+ se*era"

ar@e!s. A #o,an a a!!e,! !o an)fa#!)re !e ,ro)#!s i!se"f: or i! a

a#)ire or er+e 6i! an on+oin+ or+ani9a!ion.

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Use of Cor,ora!e "e*e" s!ra!e+ in i*ersifie firs

Rea# ' efinin+ !e iss)es !a! are #or,ora!e res,onsi7i"i!iesB !ese i+!

in#")e ien!ifin+ !e o*era"" +oa"s of !e #or,ora!ion: !e !,es of 7)sinesses in

6i# !e #or,ora!ion so)" 7e in*o"*e: an !e 6a in 6i# 7)sinesses 6i""

7e in!e+ra!e an ana+e.

Co,e!i!i*e Con!a#! ' efinin+ 6ere in !e #or,ora!ion #o,e!i!ion is !o 7e

"o#a"i9e.

ana+in+ A#!i*i!ies an &)siness In!erre"a!ionsi,s ' Cor,ora!e s!ra!e+ see@s !o

e*e"o, sner+ies 7 sarin+ an #oorina!in+ s!aff an o!er reso)r#es a#ross

7)siness )ni!s: in*es!in+ finan#ia" reso)r#es a#ross 7)siness )ni!s: an )sin+

7)siness )ni!s !o #o,"een! o!er #or,ora!e 7)siness a#!i*i!ies.

ana+een! Pra#!i#es ' Cor,ora!ions e#ie o6 7)siness )ni!s are !o 7e

+o*erne; !ro)+ ire#! #or,ora!e in!er*en!ion


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A##orin+ !o %OSISSON a! A""


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+ro), of in!erre"a!e firs !a! 6or@ for !e #oon +oo of a"" an #an 7e ei!er

fora" or infora".

A ne!6or@ #oo,era!i*e s!ra!e+ is ,ar!i#)"ar" effe#!i*e 6en i! is fore 7

+eo+ra,i#a"" #")s!ere firs.

An i,or!an! a*an!a+e of a ne!6or@ #oo,era!i*e s!ra!e+ is !a! firs +ain a##ess

!o !eir ,ar!ners ,ar!ners.

A"6as a##orin+ !o %ITT e! a".: firs in*o"*e in ne!6or@s +ains infora!ion an

@no6"e+e fro )"!i,"e so)r#es. Te #an )se e!ero+eneo)s @no6"e+e se!s !o

,ro)#e ore an 7e!!er inno*a!ions. As a res)"!: firs in*o"*e in ne!6or@s of

a""ian#es !en !o 7e ore inno*a!i*e.

%o6e*er: !ere are isa*an!a+es !o ,ar!i#i,a!in+ in ne!6or@s as a fir #an 7e

"o#@e in!o i!s ,ar!nersi,: ,re#")in+ !e e*e"o,en! of a""ian#e 6i! o!ers.

Tere are 3 !,es of ne!6or@s; s!a7"e: nai#: an in!erna"

a+ Sta,e Aian!e Net5or6

A sta,e aian!e net5or6is fore in a!)re in)s!ries 6ere ean is re"a!i*e"

#ons!an! an ,rei#!a7"e. Tro)+ a s!a7"e a""ian#e ne!6or@: firs !r !o e!en !eir

#o,e!i!i*e a*an!a+es !o o!er se!!in+s 6i"e #on!in)in+ !o ,rofi! fro o,era!ions in

!eir #ore: re"a!i*e" a!)re in)s!r.

,+ D)nami! aian!e net5or6s

D)nami! aian!e net5or6s; are )se in in)s!ries #ara#!eri9e 7 fre)en!

,ro)#! inno*a!ions an sor! ,ro)#! "ife ##"e. In nai# a""ian#es ne!6or@s,ar!ner !,i#a"" e,"ore ne6 ieas an ,ossi7i"i!ies 6i! !e ,o!en!ia"s !o "ea !o

,ro)#! inno*a!ions: en!ries !o ne6s ar@e!s an !e e*e"o,en! of ne6 ar@e!s.

T)s: nai# a""ian#e ne!6or@s are ,riari" )se !o s!i)"a!e ra,i: *a")e'#rea!in+

,ro)#! inno*a!ions an s)7se)en! s)##essf)" ar@e! en!r. For ins!an#e: in

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infora!ion !e#no"o+ in)s!r: !e ,a#e of inno*a!ion is !oo fas! for an one

#o,an !o 7e s)##essf)" a#ross !e !ie if i! on" #o,e!es ine,enen!".

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7. COOPERATIVE STRATEGIES RIS3S

A##orin+ !o T%OSON


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9. APPROAC#ES USED TO 8ANAGE COOPERATIVE STRATEGIES



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#os!s. A"!o)+ oni!orin+ ss!es a ,re*en! ,ar!ners fro a#!in+ in !eir o6n

7es! in!eres!s: !e a"so of!en ,re#")e ,osi!i*e res,onses !o ne6 o,,or!)ni!ies !a!

s)rfa#e !o )se !e a""ian#es #o,e!i!i*e a*an!a+es.

Te re"a!i*e "a#@ of e!ai" an fora"i! !a! is a ,ar! of !e #on!ra#! e*e"o,e 7

firs )sin+ !e se#on ana+een! a,,roa# of o,,or!)ni! aii9a!ion eans

!a! firs nee !o !r)s! ea# o!er !o a#! in !e ,ar!nersi,s 7es! in!eres!s.

A##orin+ !o %ITT: !e ,s#o"o+i#a" s!a!e of !r)s! in !e #on!e! of #oo,era!i*e

arran+een!s is J!e e,e#!a!ion e" 7 one fir !a! ano!er 6i"" no! e,"oi! i!s

*)"nera7i"i!ies 6en fa#e 6i! !e o,,or!)ni! !o o so.

-en ,ar!ners !r)s! ea# o!er: !ere is "ess nee !o 6ri!e e!ai"e fora" #on!ra#!s!o s,e#if ea# firs a""ian#e 7ea*iors: an !e #oo,era!i*e re"a!ionsi, !ens !o

7e ore s!a7"e.

-en !r)s! eis!s: oni!orin+ #os!s are re)#e an o,,or!)ni!ies !o #rea!e'*a")e

are aii9e. Te ea,"e +i*en is !e a""ian#e 7e!6een Rena)"! an Nissan "

According to company officials, the alliance #et$een Renault and %issan is #uilt on

&mutual trust #et$een the t$o partners' together $ith operating and confidentiality

rules ()*++, 200-2./!"

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CONCLUSION

Tis #a,!er is so i,or!an! in !a! sense !a! #oo,era!i*e s!ra!e+ies a*e 7e#oe

an in!e+ra" ,ar! of !e #o,e!i!i*e "ans#a,e an are no6 )i!e i,or!an! !o an

#o,anies 7e i! a! "o#a" or in!erna!iona" "e*e": so !a! a"" !e firs so)" #onsier

!e in !eir s!ra!e+i# ana+een!.

In o)r resear# 6e !rie !o )ners!an 6a! are #oo,era!i*e s!ra!e+ as 6e"" as !e

si+nifi#an#e of !e s!ra!e+i# a""ian#es in a"" !eir fors.

-e sa6 !a! a"!o)+ !e #oo,era!i*e s!ra!e+ies are )se in *ario)s firs: !esoe!ie fai" )e !o ris@s !a! are no! ,ro,er" aresse. %o6e*er: a"!o)+ fai")re

is )nesira7"e: i! #an 7e *a")a7"e "earnin+ e,erien#es: eanin+ !a! firs so)"

#aref)"" s!) #oo,era!i*e s!ra!e+ arran+een!s.

To i!i+a!e !ose ris@s: firs are re)es!e !o ao,! soe a,,roa#es s)# as; !o

6e"" ne+o!ia!e #on!ra#! an oni!or !eir i,"een!a!ion an !o e*e"o, a !r)s!in+

re"a!ionsi,. Ta! is 6a! 6i"" ena7"e !e #on#erne fir !o o7!ain !e o)!#oe !a! is

!e *a")e #rea!ion.

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REFERENCES

" AAR: usiness 1olicy and trategic 3anagement: 2nE.: Ta!a # Gra6'%i""

P)7"isin+ Co,an L!: Ne6 De"i: 22

2" C%ILD e! a".: Coo,era!i*e S!ra!e+; ana+in+ a""ian#es: ne!6or@s an oin!

Ven!)res: 2nE.: Ofor Uni*ersi! Press: Ne6 /or@: 25

" %ITT e! a"", trategic management 4ompetitiveness 5 6lo#ali7ation- 4oncepts,

8thEd" outh9Western Learning, 3ason, :A, 2008

/" %ITT e! a"", trategic management 4ompetitiveness 5 6lo#ali7ation- 4oncepts,

;thEd" outh9Western Learning, 3ason, :A, 200

*r$in, %e$ ?ork, 200

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