Date post: | 15-Apr-2017 |
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International Trade Policies
PAKISTAN
Nitish Moningi -1517
Name: Pakistan Symbol: PRS Minor Unit:
1/100 = Paisa Inflation: 8.60% Coins:
Freq Used: ₨1, ₨2, ₨5 Banknotes:
Freq Used: ₨10, ₨50, ₨100, ₨500, ₨1000 Central Bank:
State Bank of Pakistan
CURRENCY: $1 = 104.82 PRS
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PaKistan Currency
REGULATORY EFFICIENCY• Starting a business takes 19 days & 10
Procedures• Licensing requirement takes 250 days
OPEN MARKETS• Average Tariff Rate is 9.5%
• FDI promoted through “Investment Policy 2013”
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Balance O f Payment Systematic record of a nation’s total payments to foreign countries, including the price of imports, the outflow of capital and gold, and the total receipts from abroad, including the price of exports and the inflow of capital and gold
MEANING CURRENT BOP OF PAKISTAN
According to the Economic Survey of Pakistan 2013-14, It is showing a deficit of $ 8.3 billion
A - LIMITED EXPORT CAPACITY 1. Consumption Oriented Society 2. Less Modernization of Machinery 3. Foreign Debts Servicing B - UN-RESTRICTED IMPORT NEEDS 1. Rise in Oil Prices 2. Import Oriented Industry 3. Defence Needs
MEASURES TO CORRECT ADVERSE BOP
Export Manufactured goodsExport MarketingImport of Only Essential ItemsSubstitutes for Imported
Items
REASONS FOR BOP DEFICIT
FOREIGN POLICY OBJECTIVE Promoting Pakistan as a dynamic, progressive, moderate, and democratic Islamic
country. Friendly relations countries of the world. Security and geo-strategic interests. Commercial and economic cooperation. Safeguarding the interests of Pakistani Diaspora abroad. Ensuring optimal utilization.
International Policies
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http://www.mofa.gov.pk/content.php?pageID=objectives
Mc Donald's Franchise
Franchise Model McDonalds granted the franchise license to Lakson Group of Companies.Lakson Group is a conglomerate whose business portfolio includes Tobacco, Insurance, and consumer goodsFast-food industry thrives on footfall of customers and high volume sales at low prices instead of premium pricing strategies.A service fee of 4% of monthly gross sales is charged from the franchisees.McDonalds do not provide any financial assistance to the franchisee.Presence in more than 120 countries and 20% revenue comes from these Franchise.
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(2012). Retrieved Jan 25, 2012, from www.McDonalds.com.pk.
Mc Donald's
Lahore, Pakistan in 1998.34 restaurants in 8 major cities of Pakistan.Launched in Gulbarga and Lahore (mostly middle class people lives).The market share of fast food industry in Pakistan is around 13 percent.McDonalds has 43% market share in fast-food industry in PakistanA strong low-cost leadership as its business strategy. Adults desire change more often; while, children remain more loyal in Pakistan.Mc Donald opted for Value pricing in Pakistan “giving more for less”.
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http://www.mcdonalds.com.pk/
Main threats faced by Mc Donald
The first threat faced by the company was to convince the public that “halal” meat or chicken is used for preparation Of products.Competition from newer formatted chains like Subway, coffee shops & grilled outlets, which are perceived healthier.Bird flu and Mad cow fear resulted in the fear of eating at Mc D.McDonalds has invested Rs. 30 billion in the country and pays Rs. 10 billion towards taxes.
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(2012, Jan). Retrieved jan 25 jan, 2012, from www.McDonalds.com.pk.
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PESTELPOLITICAL FACTOR Government policies do not affect the
company.
ECONOMICAL FACTOR Middle class Profits of Mc donald Pakistan dwindled.
SOCIAL FACTOR Acceptance of the fast food by youths
TECHNOLOGICAL FACTOR McDonalds has an edge over others in terms of
technology
ENVIROMENTAL FACTOR De-Compostion of bio degradable and non bio
degradable waste
LEGAL FACTOR socio-cultural market signs e.g Halal requirements. Tax obligations, employment standards, and
requirements to a degree of quality
SWOT ANALYSES OF MCDONALDS PAKISTAN
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STRENGTHS• Strong image.
• Less Cost.• Quality.
OPPORTUNITY profit potential.
Increasing disposable income
THREATS• Double digit inflation
prevailing in the country.
• Entry of new Competitor
WEAKNESS• middle- income
class.• Prone to attack by
niche players
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