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Team 11

Presentation

on

McDonalds

Presented by:

Sandhya.p

Prabhat

Nivesh

Niraj

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INTRODUCTION McDonald's Corporation is the world's largest chain

of hamburger fast food restaurants, serving around 68

million customers daily in 119 countries.

Headquartered in the United States, the company

began in 1940 as a barbecue restaurant operated by the

eponymous Richard and Maurice McDonald; in 1948

they reorganized their business as a hamburger stand

using production line principles.

A McDonald's restaurant is operated by either

a franchisee, an affiliate, or the corporation itself. Thecorporation's revenues come from the rent, royalties

and fees paid by the franchisees, as well as sales in

company-operated restaurant

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HISTORY McDonald's was started as a drive-in restaurantby two brothers, Richard and MauriceMcDonald in California, US in the year 1937.The business, which was generating $200,000per annum in the 1940s, got a further boost

with the emergence of a revolutionary conceptcalled 'self-service. The brothers used assembly line procedures intheir kitchen for mass production. Prices werekept low. Speed, service and cleanliness becamethe critical success factors of the business. Bymid-1950s, the restaurant's revenues hadreached $350,000.

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Entered in India 1996

Vasant Vihar, New Delhi

No beef

50 - 50 JV

McDonalds History : INDIA

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DIFFERENT PRODUCTS OF MC DONALDS

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McDonalds Marketing Mix

1. Product

2. Place3. Price

4. Promotion

product

Price

Place

promotion

Presentation

Customer

service

people

Marketers have four tools to use to develop an offering to meet the

needs of their targeted customers.Collectively they are called the marketing mix.

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McDonalds Marketing Mix:

product

The product , service or program includes both tangible and

intangible elements.

The tangible , of course, are those things that the customer can

see, touch, feel, taste, or smell .

The intangible include such things as the image of the offering ...

which includes the image of the organization making the offering,

the psychological aspects of pricing (high price to many customersis equated with high quality and vice versa).

1. Product

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McDonalds Marketing Mix:

place

2. Place

The placeis where the customer receives the product,service, or program.

The place of delivery, including all of its resources, is part of

what the consumer buys. A place that meets his or her needs

better may be worth more.

In setting its strategy, the organization must determine how

much the target market is willing to pay for atmosphere andphysical resources of place.

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McDonalds Marketing Mix:

price

3. Price

The priceis what the customer pays.It includes direct and indirect costs as well as opportunity

costs.

The benefits of the product have to be great enough to

warrant the price.

Price includes all costs associated with the product,

service, or program.

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McDonalds Marketing Mix:

promotion

4. Promotion

Promotion includes all forms of communication you use to

communicate the benefits of your offering to the target market(s).

The objective is to persuade the customer in such a way that he or

she recognizes that your offering is uniquely qualified to meet his

or her needs.

The term promotion mix is commonly used to refer to the types of

communication that are available: advertising, public relations,personal selling, publicity, and sales promotion.

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McDonalds Marketing Mix

The marketing mix is apart of the organizations planning

process and consists of analyzing the defined:

How will you design, package and add value to the

product? Product strategies.

What pricing strategy is appropriate to use? Price

strategies.Where will the firm locate? Place strategies.

How will the firm promote its product Promotion

strategies.

http://www.learnmarketing.net/promotion.htmhttp://www.learnmarketing.net/promotion.htm

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STORE LAYOUT OF MC DONALDS

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Direct Distribution

Manufacturer

Consumer

60 outlets inIndia

Fun andhappiness

Valuepropositions

Dedicatedareas forchildren

Sales promotion

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Worlds

largest50 millioncustomers

120 countries Over 31,000restaurants

circulation

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Growth

strategy

COSI

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Others57%

Subway9%

Burger King2%

Wendy's International2%

COSI1%

Panera Bread1%

McDonald's 19%

Yum! Brands(KFC) 9%

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Radio

Online

Newspapers

PosterTVC

Cinema

Toys

Advertising

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0

50100

150

200

250

300

350

400

450

TVC Radio Online Others

420

100 80 50

million $

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PRICING SHOWDOWN

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There would be differences in packaging,

of course. You might want to

mentionKFC's famous paper bucket.

- KFC has a wider range of ways to

prepare chicken

- McD's focus is primarily on hamburgers

and fried chicken while KFC does wraps,

salads and pieces (ala Popcorn Chicken)

or sometimes even pies and kebabs.

- McD's offers breakfast while KFC

doesn't.

- McD's offers drive-through service while

KFC doesn't

Both serve fast food.

- Both are hazards to health.

Found to be oily and fatty. Have

been critisised by the peopleabout it and is a public debate.

- Both are global fast food

chains.

- Both originated in USA.

- Both have been involved inlawsuits over trademark

disputes.

DIFFERENCE AND SIMILARITIES BETWEEN KFCAND MACDONALD'S

Similarities Differences

http://upload.wikimedia.org/wikipedia/commons/0/03/KFC_world_map1.png

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GLOBAL

LOCATIONS

http://upload.wikimedia.org/wikipedia/commons/0/03/KFC_world_map1.pnghttp://upload.wikimedia.org/wikipedia/commons/a/a6/McDonaldsWorldLocations.svghttp://upload.wikimedia.org/wikipedia/commons/a/a6/McDonaldsWorldLocations.svghttp://upload.wikimedia.org/wikipedia/commons/0/03/KFC_world_map1.png

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Other information:Corporate SocialResponsibility

Environment

Energy efficiency

Green RestaurantDesign

Sustainable

Packaging & WasteManagement

Customers well -being

High-QualityChoices

Consumer-FriendlyNutrition Information

Communicate

Responsibly

http://upload.wikimedia.org/wikipedia/commons/a/a6/McDonaldsWorldLocations.svghttp://upload.wikimedia.org/wikipedia/commons/a/a6/McDonaldsWorldLocations.svghttp://upload.wikimedia.org/wikipedia/commons/a/a6/McDonaldsWorldLocations.svghttp://upload.wikimedia.org/wikipedia/commons/a/a6/McDonaldsWorldLocations.svghttp://upload.wikimedia.org/wikipedia/commons/a/a6/McDonaldsWorldLocations.svghttp://upload.wikimedia.org/wikipedia/commons/a/a6/McDonaldsWorldLocations.svghttp://upload.wikimedia.org/wikipedia/commons/a/a6/McDonaldsWorldLocations.svghttp://upload.wikimedia.org/wikipedia/commons/a/a6/McDonaldsWorldLocations.svghttp://upload.wikimedia.org/wikipedia/commons/a/a6/McDonaldsWorldLocations.svghttp://upload.wikimedia.org/wikipedia/commons/a/a6/McDonaldsWorldLocations.svghttp://upload.wikimedia.org/wikipedia/commons/a/a6/McDonaldsWorldLocations.svghttp://upload.wikimedia.org/wikipedia/commons/a/a6/McDonaldsWorldLocations.svghttp://upload.wikimedia.org/wikipedia/commons/a/a6/McDonaldsWorldLocations.svghttp://upload.wikimedia.org/wikipedia/commons/a/a6/McDonaldsWorldLocations.svghttp://upload.wikimedia.org/wikipedia/commons/a/a6/McDonaldsWorldLocations.svghttp://upload.wikimedia.org/wikipedia/commons/a/a6/McDonaldsWorldLocations.svghttp://upload.wikimedia.org/wikipedia/commons/a/a6/McDonaldsWorldLocations.svghttp://upload.wikimedia.org/wikipedia/commons/a/a6/McDonaldsWorldLocations.svghttp://en.wikipedia.org/wiki/File:Ronald_McDonald_House_Charities.svg

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Thank

You

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