Measurement 101 - A guide to using In-store analytics

Copyright © Turnstyle Solutions Inc. 2015. All Rights Reserved

101MEASUREMENT

A GUIDE TO USING IN-STORE ANALYTICS


If you’re new to in-store analytics it can be a bit intimidating.

MEASUREMENT 101


MEASUREMENT 101

The truth is, you don’t need to be a rocket scientist to understand analytics.


The first step is to learn what the different Turnstyle metrics measure.

MEASUREMENT 101


They can be categorized into 3 groups to tell you how you’re performing in the following areas…

MEASUREMENT 101


Attracting Customers

MEASUREMENT 101



Engaging Customers

MEASUREMENT 101



Engaging Customers

Targeting Customers

MEASUREMENT 101



Engaging Customers

Targeting Customers

Use these metrics to see how well you’re ATTRACTING customers

TOTAL VISITORS A snapshot of all

the visits to your venue

WALK BY The number

of visitors passing outside of your venue

NEW VISITORS First-time

visitors

CONVERSION RATE* Shows how many outside

visitors are converted into customers

*Calculated by dividing total visitors by (total visitors + walk by)

MEASUREMENT 101


Use these metrics to see how ENGAGED your customers are

VISITOR DURATION The length of time visitors

spend in your venue

REPEAT DISTRIBUTION A breakdown of how

many visits per person

WIFI SIGN INS The number of people

who sign-in to your WiFi network


Engaging Customers

Targeting Customers

MEASUREMENT 101


Use these metrics to see how well you’re TARGETING customers

AGE The age range of your customers

VISITOR NETWORK TRENDS

What other types of venues your customers go to

GENDER The ratio of male

and female visitors


Engaging Customers

Targeting Customers

MEASUREMENT 101


So how can we use this information to improve our business?

MEASUREMENT 101


We need to start with a game plan.

MEASUREMENT 101


Making a game plan.

What you want to accomplish GOAL

MEASUREMENT 101


Making a game plan.

What you want to accomplish

What will determine success

GOAL

OBJECTIVES

MEASUREMENT 101


Making a game plan.



The path to success

GOAL

OBJECTIVES

STRATEGY

MEASUREMENT 101


Making a game plan.



The path to success

How to get the job done

GOAL

OBJECTIVES

STRATEGY

TACTICS

MEASUREMENT 101


Turnstyle’s metrics allow you to set measurable objectives to track success.

GOAL

OBJECTIVES

STRATEGY

TACTICS

MEASUREMENT 101



Engaging Customers

Targeting Customers

Let’s go through an example for each of our categories

MEASUREMENT 101


EXAMPLE #1

Goal:

Attract more visitors to your business

MEASUREMENT 101


Goal Objective/Metrics

Strategy Tactics

Attract more visitors to your visitors to your business

EXAMPLE #1



Strategy Tactics

Increase Total visitors from 1290 to > 1500 Attract more visitors to your

visitors to your business

EXAMPLE #1



Create more awareness and incentives to visit

Strategy Tactics

Increase Total visitors from 1290 to > 1500 Attract more visitors to your

visitors to your business

EXAMPLE #1



Attract more visitors to your visitors to your business

Create more awareness and incentives to visit

• Launch an ad campaign

• Improve merchandise selection

• Offer weekly specials

Strategy Tactics

Increase Total visitors from 1290 to > 1500

EXAMPLE #1


After implementing your tactics, review your metrics to gauge success.

EXAMPLE #1


Metric Objective Actual

>1,500 visitors>1,500 means success

<1,500 adjust tactics

EXAMPLE #1


EXAMPLE #2

Goal:Improve customer engagement in

your retail location

EXAMPLE #2


Strategy Tactics


Improve customer engagement in your retail location

EXAMPLE #2


Increase the number of visitors who stay for 1 hour from 48 to 75

Strategy Tactics



EXAMPLE #2



Make the store environment more pleasant

Strategy Tactics



EXAMPLE #2



Make the store environment more pleasant

• Implement new staff training

• Display engaging content on TVs

• Offer free visitor Wi-Fi

Strategy Tactics



EXAMPLE #2


Review your metrics to gauge success.

EXAMPLE #2



>75, 1 hour visitors>75 means success

<75 adjust tactics

EXAMPLE #2


EXAMPLE #3

Goal:

Target a more lucrative crowd

EXAMPLE #3


Attract a more lucrative crowd to your restaurant

Strategy Tactics

Goal Objective/MetricsEXAMPLE #3



Increase the average visitor age from 25 to 35

Strategy Tactics





Adjust messaging and brand to appeal to the new ideal

customer

Strategy Tactics





Adjust messaging and brand to appeal to the new ideal

customer

• Increase menu prices

• Offer more premium liquors and wines

• Implement a dress code

Strategy Tactics



Review your metrics to gauge success.

EXAMPLE #3



Average age > 25Average age>25 means success

Average age<25 adjust tactics

EXAMPLE #3


Simple, right?

MEASUREMENT 101


Before it was difficult to identify strengths…

MEASUREMENT 101


Before it was difficult to identify strengths… and weaknesses.

MEASUREMENT 101


But now, instead of just looking at this…

MEASUREMENT 101


MEASUREMENT 101


We can look at this!

MEASUREMENT 101



And this!

MEASUREMENT 101



And this!

And This!

MEASUREMENT 101


…and these!MEASUREMENT 101


So, start using in-store analytics to find hidden opportunities and areas of improvement for your business today.

MEASUREMENT 101


Want to learn more? Request a live demo

or

Join our platform overview webinar

MEASUREMENT 101

http://info.getturnstyle.com/live-demo-request

https://attendee.gotowebinar.com/rt/4728143357844193537?__hssc=134252590.1.1442956780062&__hstc=134252590.a15f8564702e2e73819d282245e7f855.1410270514107.1442954885111.1442956780062.1132&hsCtaTracking=babc4080-cf95-4fa1-9c06-f439da375113%7C5b781798-c94c-472c-bd20-705cf0234813

Date post:	08-Jan-2017
Category:	Data & Analytics
Upload:	bennett-fitzgibbon
View:	436 times
Download:	0 times

Measurement 101 - A guide to using In-store analytics

Data & Analytics